CODE Magazine - July 2012 Issue One
London collge of fashion have produced great talents over the years and Isabell Hellysaz is no exception. With a great story behind her graduate collection, she talks us through the reasearch behing her debue colleciton ‘Antidote’
THE ESSENCE OF FASHION “Antidote” TEXT Isabell hellysaz
As a future fashion designer, global issues are very important to me and this is reflected in my work. In today’s society we are under a constant and intense media bombardment about what is “accepted” and capitalism has turned fashion into a tool for mass production and fast consumption. We are always out in the search for something new. Slowing down the process, I want to explore a more human alternative and concentrate on the essence of fashion, which for me is fabrics, craft, details and design. 53
Taking this into consideration My Final Major Collection “Antidote” explores mobility within comfortable tailored clothes. This minimal collection was inspired by a range of German Second World War uniforms where masculine shapes inspired the designs and silhouette of the collection. Through out my research Space Age had a big influence on the design and mood of the collection too. I was led to experiment and develop my own futuristic feel to fabrics and knits using special
machinery such as Tanaka. My clothes are not designed for a stereotypical woman, I rather like the idea that there are items that suits more or less everyone.
‘‘We are always out in the search for something new’’
For more information on isabell Yalda Hellysaz’s work: showtime.arts.ac.uk/IsabellYaldaHellysaz