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DECODE + ALTER showcasing new designers



c CODE Magazine - July 2012 Issue One

Contributors Andrew odong Valeri Vygodnaya Campbell Addy Denis Moretti Ebony Edwards Julia Wilson Alija Thapa

Sergei Valmon Katherina Hudson Isabell Hellysaz. Rapheal John-paul Patrick Karn Kachiko kika Arias Jasmine Chua

Cee o’ Neal Lauren Miche Alex Price Florian dovillez Pires Antonia Rudeback Guetan Calvin Elito Perry Patraszewski

Contributing Photographers Nadine Ijewre Valeriya Vygodnaya Nale Michela Shawn Paul Tan Natalie Ilina Marek Puc Narya Abhimata

Editor in Chief Creative Director Ibrahim Kamara

Art directors Charlene Namukasa + Shwan Paul Tan


Editor Caroline Odong

Code magazine is open to accepting contributors and interns. For all enquiries contact us at: or


CODE Magazine - July 2012 Issue One


Image page 43, Men+style photographed by Narya Abhimata

Page 4, Editors letter. Page 5, Contributors, Page 6, 10 minutes with. Page 7-11, Blackbook. Page 12-17, Melancholy Spring. Page 18-19, Show me your ID. Page 20-21 DE CODE + AlTER. Page 22-23, As tough as iron, Page 24-27, Who wears the trousers. Page 25-26, The sure culture. Page 30-39, The power of Androgyny. Page 40-41, Good-bi to labels. Page 42-51, Men+style. Page 52-53, Antidote. Page 54-55, DECODE + ALTER. Page 56, Return of the superhero. Page 57-63, From another galaxy. Page 64-65, Evolution of style. Page 67, The choice of sex. Page 68-79, Superficial.


CODE Magazine - July 2012 Issue One

Editors letter Welcome to the first issue of CODE Magazine. I would like to start off by thanking all members of my fantastic team (who have become like a family) and the people who have supported this magazine since its conception; you all made this possible. With the recent Diamond Jubilee, spring/summer and the Olympics, 2012 looks to be a year of Success and prosperity. As the nation celebrates the year, we at CODE also celebrate the launch of our first issue which focuses on identity and the issues surrounding it. In this issue we interviewed the talented Guetan Calvin Elito an actor, model and singer on what it means to be a clear winner (page 6) and Isabell Hellysaz talks us through the making of her graduate collection actively named “ANTIDOTE” (page52-53) Take a look at our main editoral, ‘‘The Power of Androgyny’’ (page 30-39)photographed by Shawn Paul Tan. We hope you enjoy this issue as much as we have enjoyed working on it. Editor In Chief Ibrahim Kamara

For all enquiries contact us at: or 4

CODE Magazine - July 2012 Issue One


Shawn Paul Tan

Nadine Ijewere


Michela Nale

Andrew Odong

Shawn Paul Tan comes from the ethos that “the journey of an image is more critical than the end result.” What is the resultant image is actually the culmination of an effort invested by a team of passionate individuals; separated by where they came from, but joined in unison by the desire to make great works. That is what drives him, what he lusts after is this particular form of image making which has him hooked. Valeriya Vygodnaya is Russian-born photographer who lives and works in London. She has worked as a fashion editor of Instyle Russia magazine and as a stylist for various fashion magazines. While travelling around the world she collects impressions of different movements in contemporary art. Valeriya’s inspiration is based on theater, ballet and cinematography. Michela Nale was born on November 26, 1985, and learned to appreciate art at a very young age; her years in high school were filled with excitement, curiosity and experimentation with various expressive forms of art, from real life drawing to painting and different design techniques. Nadine Ijewere, A slightly eccentric , London based photographer with a flair for creativity,bringing fashion to life through images, taking a look into her weird and wonderful world. Andrew Odong is currently a student studying Physics at University. Andrew is far from the classical ‘Big Bang Theory’ Physicist that is so usually connoted with the subject. A man of many diverse passions, he writes, draws, choreographs and dances. Currently the President of the Street Dance Society at his University, Andrew also dances with the Midland’s most successful Commercial Dance Company, Addict Dance Studios. Fashion and writing has only recently become another one of his interests having always been an avid enthusiast of the topic. 5

CODE Magazine - July 2012 Issue One

10 minutes with Name: Guetan Calvin Elito Job: actor/model/ singer Where do you see yourself in 5 years? In 5 years I see myself as a successful actor working in LA. Favourite thing in your wardrobe? It has to be my Givenchy rotwiler jumper. Best city to live in and why? I would say the best city to live in for me is LA. I love the weather and night life, social life and it has a great buzz to it. I also feel there is an opportunity for an aspiring actor like myself.

What kind of identity would you associate yourself with? Identity to me is knowing who you are inside and out. It’s like knowing your true self, which could includes your background or your origin. What does the word culture mean to you? Culture means a lot to me. It means the tradition I am raised with, the family values that was instilled in me at an early age. What’s your take on modern Britain? I love modern Britain, I think Britain has come a long way which makes it very vibrant .colourful, accepting and inspiring and very multicultural. One word you want to be identified with?

Guetan wears Jaeho Choi. picture,

‘‘Identity to me is knowing who you are inside and out. Its like knowing your true self’’

One word I want to be identified with is great “ Guetan is just a great and loving person’’ 6

Guetan is on twitter.

Magazine - JULY ISSUE CODE CODE Magazine - July 20122012 Issue One ONE

CODE Magazine -Spring Summer 2012 issue One

BLACK BOOK It is only fair that we let you have a look into this secret dossier.


CODE Magazine - JULY 2012 ISSUE ONE

CODE Magazine - July 2012 Issue One

Perfect Bracelet for Dads or even mums! This funky bracelet is a modern cool way of wearing your ultimate personalised jewellery. www. Is it print that you want? you got it baby! This shirt is all you need to give you that ethiclal look wiht out traveling the safari for a tribal print shirt. www.

The classic Schott MA1 and MA2 flight jackets are back, adding yet another decade to their style legacy. Having always been heavily linked to music and youth culture the bombers are now enjoying the current 90’s revival with a whole new generation sporting the look.

Calvin-Klein gave SS12 is beyond chic. this simple stylist look gives an easy outlook on life. image:

Simple is the new cool. a mint jackets with print shirt will make get you through the day smoothly. Less is more when you have the simpliest things. to

throw on.!


SUMYU LI is a Hong Kong born designer based in London best known for her Knitwear. She has recently completed her Masters in Fashion Design & Technology, specialising in Menswear and Knitwear at London College of Fashion.

CODE Magazine - July 2012 Issue One

Isabell Yalda Hellysaz, is a former Graphic Design graduate who is pursuing new successful Fashion Design opportunities with a particular interest in pattern cutting, sewing and tailored clothing. Driven by curiosity with an eye for detail and very skilled in knitwear, pring and surface

Gucci Silk-faille Ottoman jacket. Its a necessity to look your best for every occassion and this jacket will give you the edge to claim that

If you can’t get enough of funny lady love Joan Rivers on fashion police, her latest book I hate everyone is the next chapter of laughter. Joan Rivers is a groundbreaking, award-winning, internationally renowned entertainment goddess. She’s also opinionated—especially when it comes to people she hates.


It’s bold and strong; what a better way to get around this summer. Christian Louboutin Havana Patent -leather brogues.

Runing late for work? or just a causual day in the offince? you can easily slip into these tailored trousers and get on with your day. TIBI Striped washed cupro-blend pants ,

CODE Magazine - July 2012 Issue One

Floral print has never looked so tempting. Only the bravest will get away with this look.Rock this print without the guilt of being the talk of the town. Versace printed silk-twill

Britain was at the forefront of international textile design in the 1950s and 1960s. Three women – Lucienne Day, Jacqueline Groag and Marian Mahler – led this movement. ‘Designing Women’ explores these women’s pioneering role in combining art and manufacturing to change the direction of the modern design industry. more Exhibition Dates: 16 March - 16 June 2012.


"Art Deco" engages the reader in the heady world of the 1920s and 1930s when Art Deco was all the rage. Covering architecture, jewellery, textiles, fine art and home furnishing, this book looks at both well-known and not so well-known designers and creators of this most sophisticated of stiles, tracing its progress from the luxurious to the mass-produced.

less is more, more is special! An easy way to complet a looks is these special Roberto Cavalli Printed scarfs. www.

Christopher Kane is proving to be the star at london fashion week. He studied at Central Saint Martins for six years and interned with Giles Deacon and Russell Sage before setting up his own label as soon as he graduated.

CODE Magazine - July 2012 Issue One

Who are you? And who do you think you are? The Identity Project is a nine-month season of activity from the Wellcome Trust, including a major exhibition and diverse events presented in Wellcome gallery, plus exhibitions, live events and films at other venues across the UK. For more information.

Want to get around easy? Well now you can by fitting all you need into this Navy Vintage Twill Shoppers bag by Fred Perry.


If you love something fancy and beautiful Stella MCCarthneyFalabella faux python shoulder bag, will be good to you.

Third people behind Threefloor must be pretty pleased with their SS12 collection as we totally love it at CODE. The simple cute and attention to detail is brilliant!

CODE Magazine - July 2012 Issue One

Photographer Valeriya Vygodnaya Stylist Martina Mai Make up and hair Nasima Patel Retouching Valeriya Maslova Models Marina and Julia G/ Oxygen Special thanks to Veronika Belyaeva 12

CODE Magazine - July 2012 Issue One

Marina wears jumper,shoes Asos, Collar Topshop,trousers Levis


CODE Magazine - July 2012 Issue One


CODE Magazine - 2012 issue One CODE Magazine - July 2012 Issue One

Marina wears dress Asos, shoes Topshop, collar Unique. Julia wears Première shorts and hairband Topshop,jacket Asos, shoes Asos


Marina wears Transparent racket Topshop and trousers Asos 16

CODE Magazine - July 2012 Issue One

Marina wears dress Asos, shoes Topshop, collar Unique. Julia wears Première shorts and hairband Topshop,jacket Asos, shoes Asos 17

CODE Magazine - July 2012 Issue One

Text Andrew Odong Image Campell Addy


ID ‘‘Identity, eight letter word and together it’s power and influence makes it impossible to deny its existence’’


CODE Magazine - July 2012 Issue One

Image: Campbell Addy.

“IDENTITY IS EXPRESSION NOT AN IMPRESSION.” Show me your ID? That tiresome question we hear so often at a club, a night out with friends or at a store buying age restricted items. We can’t avoid this recusal of “proof”, unless of course you are fortunate (or some may say unfortunate) enough to look your age. But what really is our identity? Identity, though just an eight letter word whose power and influence cannot be denied. But can our identity really be compounded by such fragile documentations as a passport or driving licence or is there more to it than that? It has been said that in a matter of seconds after meeting someone, we have already formalised a decision on that person. This unique human pattern of behaviour has been passed down from our prehistoric ancestors, a clever evolutionary characteristic which 19

distinguishes friend from foe. If that is indeed true, then our identity is something which can physically be seen. If so, appearance plays a vital role and clothes are aids or tools used to outwardly express this.

down. The Lady Gaga’s, the Michael Jackson’s, the David Bowies and the Coco Chanel’s. These figures push the boundaries of creative articulation and in doing so, help to further other’s reassurance in their own identities.

The Goth wears harsh blacks, cold metallic spikes; the Urbans differentiate themselves through the cool snapback and bright, brash colours and the indie rock the classic skinny jean. But aren’t clothes materialistic metaphors to express who we are or who we aspire to be? Perception versus self-esteem, or is our identity defined by both? Of course you get those characters that seem to define themselves so strongly; taking what is seen as the norm and turning it completely upside-

In my eyes identity is a reassurance in who you are and who you ultimately want to be. It’s a definition that can’t be found in the most extensive of Dictionaries. Our strength is in being individual, unique as a fingerprint; which is a continued belief in the value and benefits of our flaws. Through Life experiences and choice, we can shape and form ourselves to the person we are today. It’s fashion, its personality, its expression not an impression. ID is most certainly not the same as identity; ID has an expiry date.

CODE Magazine - July 2012 Issue One

DE CODE + ALTER At CODE Magazine, we are dedicated to promoting new designers from all over the world. This month as we are all about celebrating Idenity, we came a across a new designer that explores menswear in a playful mode.

Trine Lindegaard Trine Lindegaard was born in Denmark, studied at The Istituto Carlo Secoli in Milan then went on to graduate at the Royal College of Art in 2010. Her graduate collection received international press coverage with Lindegaard being labeled as one to watch by Vogue. She showed her first collection for S/S12 last year during London Fashion Week. The inspiration for the new A/W 12 collection came from the designer study of old photographs from the 60’s that captured the freeness of child’s play, with children dressing up as classic childhood characters. Lindegaard also used the backdrop and landscape of the great American desert as inspiration to create the palette that runs throughout the collection – dusty pinks, mustards, emeralds and sky blues - recreating the innocence of the child’s universe whilst keeping a dreamlike mood. 20

For more information contact Maylis Djikalou at Temomnin PR on

CODE Magazine - July 2012 Issue One


CODE Magazine - July 2012 Issue One

A 22


CODE Magazine - July 2012 Issue One As the movie progresses, it’s a play of her Dementia; whereby she has flash -backs of how she rose into power. Margaret was born in 29th October 1925. Her father (Alfred Roberts) was originally from Northamptonshire and her Mother (Beatrice Ethel) was originally from Lincolnshire. She went to Oxford University and joined Parliament at 1950. During her time in parliament, she was appointed as secretary of Education (1970 – 1974). In 1975 – 1979 she was elected as leader of opposition. Although she made major changes during her previous roles, we saw the greatest change when she became Prime Minister in 1979 – 1990. She was responsible for saving Britain through Bankruptcy, defeating the IRA hunger strike; crushing the miner’s

‘‘what we think, we become. My father always said that and I think I am fine’’

Both Images from the movie The Iron Lady

Text Caroline Odong

Although the Queen is a powerful figure, another powerful woman is Margaret Thatcher. She’s known by some as stubborn, an ogre, cold hearted and many more. Meryl Streep plays Margaret Thatcher in the iron lady (directed by Phyllida Llodof) and to be perfectly frank, she couldn’t have been a better person to portray the Baroness. For those of you lucky enough to have watched the devil wears Prada; both characters present strong, modern women. 23

In the Iron lady, we first see a frail, elderly lady entering a covenant store to buy a bottle of milk and then when she reaches home, she discusses the price with her husband. But there’s only one problem; her husband is figment of her imagination, he’s been dead for several years now, she lives in a private accommodation run by secretaries who plan her everyday life - the elderly lady is the Iron Lady, now suffering from Dementia. It was odd to see the tough lady so helpless.

strikes andhelping Reagan to win the Cold War. She did a lot for Britain, but was later brought down by her Cabinets. The movie ends in the most anti climatic way. She washes a teacup and leaves the room, which is ironic since, when Dennis (played, as a young man, by Harry Lloyd) asks to marry her, she says “I cannot die washing up a teacup”. Some people may criticise this, but I think that the simplicity of that ending made the movie great.

CODE Magazine - July 2012 Issue One


TROUSERS? photographer Nale Michela stylist Shennelle Mclune make up & hair Natalie Bennett models Natalia & Dev D1 models London


CODE Magazine - July 2012 Issue One


Natalia wears white shirt with bow, white blazer with black detail all from

CODE Magazine - July 2012 Issue One

Text Caroline Odong Image Nale Michela

I don’t know about you, but there is something utterly intriguing about us women dressed in boyish trousers. This is mainly to do with the fact that before the 1940’s, we wore midi skirts, shapeless dresses and shirts that only our Nan’s would dare to wear (quite ironic though as this is now the trend). If it wasn’t for Coco Chanel’s first collection designed for the modern women, YSL and movies, we may never have worn trousers. But then again, the fact that women were permitted to work in factories, also played a role, wearing trousers seemed inevitable. The phrase "who wears the trousers" is therefore used as a depiction of strength and power. Women were physically 26

dressed up as men and what followed naturally was to be treated equally. That was long ago, so now it's time to enjoy the trousers without any restraints – this S/S you will look ultra-cool in a pair of wide-legged trousers


•To capture the trend, think MAN (Masculine, Attitude and Neat) 1.Masculine: Sophisticated tailored trousers with a flare. 2.Attitude: Add some drama with shocking lipstick for a touch of femininity. 3.Neat: wear your hair in a simple updo or slick it back for that sophisticated boyish look.

CODE Magazine - July 2012 Issue One


Both Natalia & Dev wear all clothing from

CODE Magazine - July 2012 Issue One


model Debrina stylist Ib Kamara

CODE Magazine - July 2012 Issue One

THE SURE CULTURE Text Ibrahim Kamara Image Nadine Ijewere

‘‘The term “British” can mean different things to different people and it all depends on the person’s age or background’’


n a world that’s increasingly growing and becoming even more multicultural; it’s good to recognise and even celebrate its diversity. Whether it’s listening to certain music, eating particular food or wearing certain clothing; culture helps distinguish the different categories. The term “British” is now used loosely because as modern day Britain becomes mixed, it difficult to claim exactly what the Brits do. With June the same month as the Queens diamond Jubilee, this year the nation is in high spirit and eager to show the world the best of British. But what does it necessarily mean to be British? The term “British” can mean different things to different people and it all depends on the person’s age or background. My mother migrated from Africa to the UK in the 90’s. Coming from a different cultural background, my mother has raised both my sister and I to be fully aware of our birth place. I recognise and enjoy diverse food and music. Living in Britain to me is to be in a society, which evolves through time and becomes one nation. With the Olympic literally around the corner and coming to a cultural place like London, its a perfect way of celebrating a multicultural society becoming one.


CODE Magazine - July 2012 Issue One


ANDROGYNY Text Shawn Paul Tan

W e have seen the rise of androgyny; in particular, the rising influence of “female” androgyny in the workplace. Strong women in power

The traditional patriarchal society of men and masculinity has evolved in the last 50 years of fashion. The idea of a Matriarchal society isn’t a new phenomenon. However in recent years, especially in the “mainstream” we have seen the rise of androgyny; in particular, the rising influence of “female” androgyny in the workplace. Strong women in power, it is like a form of expression via fashion; the proclamation of the “unisex” above the dichotomy of gender, almost like a mythical, superior being. Margaret Thatcher had to wear the female power suit so that people would take her more seriously in the predominantly men club of politics. But what we are talking here is not the conformity of the female vessel to masculinity but a form that arises in its own right. In the fashion runway, Agyness Deyn made androgyny commonplace; you can almost say a third fashion form has finally been accepted into our daily routines. Take a walk down the streets of London, New York and Berlin; what you will see is the proliferation of this trend into 30

the youth culture. The reasons are both symbolic and pragmatic; the ease of wear, mix and match coupled with the affordability of standard masculine pieces like the princess cut blazer makes it so much more convenient. The abstract symbolism of masculinity and sensitivity, power and conformity empowers the naked individual in the seemingly unnavigable ocean of stereotypes in our societies today. While it is not without its own prejudice, what sets it apart is how it throws out the window, the expectant roles and obligations of one’s born gender. Not regulated to pump our chest and shout a symbolic “charge!” nor sitting by a desk making coffee and being an accessory to the alpha; but instead a fine middle on that scale, a proactive being that is in the middle of the extremes. Perhaps it’s time to embrace the new figure in the workplace. Neither man nor woman; but the androgynous! If there ever was something resembling the best of the dichotomy, this is it!

CODE Magazine - July 2012 Issue One Jenny wears white shirt, Ho Lam Leung. Trousers, Diana Zhou.

Photographer Shawn Paul Tan Stylist Ib Kamara Model Jenny Fisher / NEVS Models Assistnat Photographer Bobby Ho Assistant Stylist Cee Cee O'Neal Makeup/Hair Yura Do


CODE Magazine - July 2012 Issue One

Jenny wears white shirt, Ho Lam Leung. White blazer and trousers, Isabell Hellysaz. Cape coat, Ming-Pin Tien. 32 32

CODE Magazine - July 2012 Issue One


CODE Magazine - July 2012 Issue One

Jenny wears white shirt, Ho Lam Leung, cut out blazer, Ming-Pin Tien. white jacket, White trousers,Isabell Hellysaz


CODE Magazine - July 2012 Issue One

Jenny wears white blazer, trousers, Isabell Hellysaz. White shirt with black detail Cecellia (Chao) Chen. All accessories, stylist own.


CODE Magazine - July 2012 Issue One

Jenny wears black top, model's own. Black leathered trousers Cecellia (Chao) Chen. All accessories, Stylist own.


CODE Magazine - July 2012 Issue One Jenny wears white jacket, Isabell Hellysaz,black top, model's own. Black leathered trousers Cecellia (Chao) Chen. All accessories, stylist own.


CODE Magazine - July 2012 Issue One

Jenny wears white shirt, Ho Lam Leung, v-neck shirt over white shirt, monochrome jacket and Trousers, Cecellia (Chao) Chen. 38

CODE Magazine - July 2012 Issue One

Jenny wears white shirt, Ho Lam Leung. White trousers, Diana Zhou, Black jacket, Cecellia (Chao) Chen. White shoes,Isabell Hellysaz. All accessories, stylist own.


CODE Magazine - July 2012 Issue One


Photographer Kan Kasem Stylist Cee O’ Niel makeup/hair Michelle webb Models Cludia and Benita Karaliunaite

CODE Magazine - July 2012 Issue One withhold the knowledge of my longterm relationship with my girlfriend, as undoubtedly the first question I will receive is ‘So are you gay then?’ It often falls on deaf ears to attempt to explain that I am neither gay or straight, but I don’t consider myself to be simply bi either, for that title denotes loosely a mere fraction of the complexity of my sexuality, as I’m sure is true of other people that have been in relationships with both males and females. As a female, it is with a wry smile that I receive the overused anecdote of ‘Can I watch then’ from men who succeed in morphing the fact that I have fallen for a girl into their seedy fantasy. Safe to say, this does not motivate me to divulge any

‘‘I find no positive outcome from the definition of bisexual and its effect on a large proportion of society’’

Good-Bi to Labels Text Charlotte Elmore Image Kan Kasem

Bisexual is a term which denotes

somebody who is sexually attracted to both men and women. As someone who falls under this category, I have been led to question the necessity of such a label and whether it fulfills its given function properly. It is society which is becoming increasingly obsessed with the lives of others, it no surprise if one’s sexuality comes under the firing line from social networking sites. Upon being asked which gender I am interested in, I dishearteningly find there is no such category as ‘irrelevant’ for me to put my alltelling tick in to. Furthermore though


I can answer male, female or both; there is nowhere to specify just how far my preferences go. It would seem more appropriate if we as users were given a scale on which to position ourselves, with heterosexual at one end and homosexual at the other. Though this does not take away from the issues centered on assigning categories to sexuality, it removes the specificity given to each label; preventing the need to define oneself so readily. Given the ambiguity of bisexual as a category, I have resisted referring to myself as such. Regrettably, to do so with complete success would be to

further information and I am left dissatisfied by the term ‘bisexual’ as a means to categorise myself and others. I find no positive outcome from the definition of bisexual and its effect on a large proportion of society; I am instead left hoping for the need for categorisation to disappear, or the means to do so to improve. In an ideal world sexuality will step down from its role as a focal part of identification, but fade into a natural part of diversity. Until then, it’s crucial to remember that to ignore social conformities to reveal and specify sexuality amongst other things, is to stay true to the person you.

Magazine - 2012 One CODECODE Magazine - July 2012issue Issue One

MEN+STYLE Menswear has gone from being simple and boring to becoming the talk of fashion week. British designers have pushed the stylish buttons season after seasons with innovative designs flooding the runways of most london shows. As desingers around the world push for a new outlook on menswear we at CODE are beyond trilled to support the beginning of the stylish man!

Art direction/Makeup artist Karn Kachiko Photograper Narya Abhimata Stylist Ib Kamara Models DIG, Justas and Michael


CODE Magazine - July 2012 Issue One

Justas black see top, Hampus Berggen. belt, stylist own. 43

CODE Magazine - July 2012 Issue Justas One wears black see trough top, Trousers,Hampus Berggen. Plastic top, Rahemur Rahman.


CODE Magazine - July 2012 Issue One Dig wears top, Hampus Berggren.Trousers, Avanti Bidikar.


CODE Magazine - July 2012 Issue One

Digg wears turtleneck top, Hampus Berggren. Jacket, Rahemur Rahman. Trousers Avanti Bidikar.


CODE Magazine - July 2012 Issue One

Michael wears top with green neck,vest coat, Rahemur Rahman. black vest coat, Hampus Berrgen. 47

CODE Magazine - July 2012 Issue One

Michael wears black blazer, stylist own.


CODE Magazine - July 2012 Issue One

Dig wears Jacket, black print top, Billy Boyce.


CODE Magazine - July 2012 Issue One

Justas and Dig both wear top, Hampus Berggren. Micheal wears black blazer, Stylist own. 50

CODE Magazine - July 2012 Issue One


CODE Magazine - July 2012 Issue One

Photographer Jan Philipp Lessner Styling Adrian Fekete Hair Ross Cosgrove MakeUp Camilla Fernandez Model Lianna Michelle 52

CODE Magazine - July 2012 Issue One

London collge of fashion have produced great talents over the years and Isabell Hellysaz is no exception. With a great story behind her graduate collection, she talks us through the reasearch behing her debue colleciton ‘Antidote’

THE ESSENCE OF FASHION “Antidote” TEXT Isabell hellysaz

As a future fashion designer, global issues are very important to me and this is reflected in my work. In today’s society we are under a constant and intense media bombardment about what is “accepted” and capitalism has turned fashion into a tool for mass production and fast consumption. We are always out in the search for something new. Slowing down the process, I want to explore a more human alternative and concentrate on the essence of fashion, which for me is fabrics, craft, details and design. 53

Taking this into consideration My Final Major Collection “Antidote” explores mobility within comfortable tailored clothes. This minimal collection was inspired by a range of German Second World War uniforms where masculine shapes inspired the designs and silhouette of the collection. Through out my research Space Age had a big influence on the design and mood of the collection too. I was led to experiment and develop my own futuristic feel to fabrics and knits using special

machinery such as Tanaka. My clothes are not designed for a stereotypical woman, I rather like the idea that there are items that suits more or less everyone.

‘‘We are always out in the search for something new’’

For more information on isabell Yalda Hellysaz’s work:

CODE Magazine - July 2012 Issue One



BREAKS cruised onto the fashion scene and now with their menswear Autumn/Winter 2012 collection ready and raring to go it’s time to move it up a gear, and let BREAKS lead the way for high quality British manufactured brands. BREAKS had its first taste of Fashion Week this year as it featured at Tranoi Homme Trade Show in Paris, where it received a fantastic reception and interest from fashion insiders. BREAKS also featured on the ONES2WATHCH in November 2011 and is gaining the respect among leading fashion bloggers and magazines. BREAKS is about breaking the norms of bourgeoisie and daring or aspiring to adapt traditions, bringing heritage, quality and class to a hipper, chicer generation. Alongside the uniqueness of the designs and exclusivity of the product, BREAKS prides itself on using only the finest materials and supporting the British manufacturing industry, resulting in a high fashion price tag that is worth every penny.

For more information contact Maylis Djikalou at Temomnin PR on 54

CODE Magazine - July 2012 Issue One


CODE Magazine - July 2012 Issue One

Return of the Superhero I would love to be Rogue, because her past history is very intense. She was wild, rebellious (I suppose, we have a lot in common) and unable to control her power. A conflicting character, which falls in love but is unable to touch anyone without it resulting to absorbing the life energy and psyphe of others….

Denise Moretti, makeup artist

Florian Dovillez, hair stylist

If I could choose two superpowers, I would love to fly and be invisible. The possibility of jetting off without the laborious process of checking in at airport, and the opportunity to spy on everyone including favourite celebrities makes the powers all worthwhile.

If I was a superhero, I would like to be Sailor Moon! I love her long blond hair – pretty and sexy. She most defiantly represents the ideal girl and redefines the magical – girl genre; we are also the same age ;-)

Ebony Edwards. fashion stylist


CODE Magazine - July 2012 Issue One

Art director/stylist Ibrahim kamara Photographer Natalia Ilina Make artist Julia Wilson Hair stylist Perry Patraszewski Model Andy @Profile Photographer’s Assistnat Sergei Valmon Studio LondonFlashBack Assistnats Katherina Hudson and Alija Thapa 57

CODE Magazine - July 2012 Issue One

Andy wears earrings, gold tassel next pieces, stylist own. Tops,leg warmers used around shoulder, Gold Shorts, Howa. Bangles on both hands, stylist own 58

CODE Magazine - July 2012 Issue One

Andy wears neck piece, stylist own. Black fur jacket with studs, white dress with fur and belt, Devon Nguyen. Both bangles, stylist own.


CODE Magazine - July 2012 Issue One

Andy wears neck piece used around head, and neck stylist own. Gold jacket, top and lazer cut trousers, Howa El-sekaifi 60

CODE Magazine - July 2012 Issue One


Andy weas earring,neck piece, stylist own. White fur jacket and belt, Devon Nguyen. Studded jacket, Hanna fincham. Lepard print shirt, Ruchika Sachdeva

CODE Magazine - July 2012 Issue One


Andy wears neck pieces, stylist own. Black feathered dress tucked in to shorts, Sarmite O. Studded shorts.Hanna Fincham. Neck piece used around shorts, stylist own.

CODE Magazine - July 2012 Issue One


Andy wears studded jacket, Hanna fincham. Tassle black dress, Mimic, shoes stylist made.

CODE Magazine - July 2012 Issue One

Evolution of style Fashion identity has revolutionised though out the years; extending from the ancient Kings/Queens of Egypt to the Romans who wore certain clothes as a way of differentiating their social class. Fashion is one of the most compelling connections in our lives. How we present ourselves may contradict our daily lives. One of the aspects of fashion identity is everything visual in our daily lives. Through appearance and style, fashion can help to express who we are, what we are and our general purpose without a single word spoken. With the entire concept; such clothing can help to portray who we ultimately want to become. A much more recent era was the 70s and 80s; during of which pop culture had a sudden outburst giving wave to a new social group. Since then, fashion has evolved even more so (in some cases it has reverted), but the story behind it has stayed somewhat the same. By opting to buy the high end designer labels, it’s a statement of wealth and class. But in a financial crisis of today, can we afford to keep up with our expenditure? Answer: Maybe! No matter what brand we decide to wear, fashion proves to be a personal identity; what we wear explains who we are and we tend to go about it carefully. “It’s a new era in fashion - there are no rules. It’s all about the individual and personal style, wearing highend, low-end, classic labels, and upand-coming designers all together” Alexander McQueen

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Debora wears Nect piece, stylist own. Jacket, Agatha Hambi, cheer top, Ji Yeon Kim. Trousers Joe Cho. open toe heels, stylist own.

CODE Magazine - July 2012 Issue One Debora wear dress, Agatha Hambi. Accessories, stylist own.

Photographer Shawn Paul Tan stylist Cee Cee O’neal Photographer’s Assistnat Bobby Ho Model Débora Cezar @ Nevs Make up artis Yura Do


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CODE Magazine - July 2012 Issue One


Text Rapheal John-Paul Patrick

In the UK there are over 40 million men and women and sexuality is a topic that is very open to the public eye. Over the past 100 years the reaction to different sexual identities has changed and manipulated the society in the UK according to how it functions and cohabits. The 20s and 60s era are both prime example of where sexual revolution took place. Over the past years, the society has moved from the norm of the straight sexuality to a diverse group of the Gays, Bisexuals, Lesbians, Transgender and even asexual. We currently live in one of the most sexually defined countries in the world. Having a different sexuality in the UK is no longer seen as a stigma and people are much more willing to undertake the process of “coming out of the closet” to society. Acceptance of different sexual identities is widespread in our society so much so that it is an issue which has a political status. We as a society should ask ourselves the following question. Is defining our sexuality simply the new craze in society used to promote social cohesion or is it an actual decision made from each individual when they are born? Science has yet to prove the existence of the gay gene and the new branches of sexuality have only recently been explored in contemporary society. This means that people can argue and put forward the point that sexuality is through choice. Sex is a form of social cohesion meaning that it allows society to integrate and progress. Sex binds all of us together and it’s the common aspect we all share in humanity. Our natural instinct is that in order to further the production of the human race, we must have sex as much as possible. The difference in sexual identities 67

however now means that sex is not only limited to the act of procreation but it is used as a bond to strengthen our society. Our society succeeds because of our supposed freedom and it can be argued that different sexualities are a sign of freedom; each person is able to express their sexuality in a society where they shall be accepted and helps to define each person’s identity. In everyday situations sexuality can now be used to class as well as to describe a person. For example a gay man is more likely to get a job in the fashion industry because his sexual preferences has determined his lifestyle choice in the sense that being gay means that he automatically is interested in fashion and is good at it. It can also be argued that sexuality can be seen as a form of escapism. The norm in society was once the Straight identity of sexuality, however since the emergence of acceptance to sexual identities, people now feel free to experiment and diversify from the said norm of being “straight”. Sexuality helps us to define ourselves both inside and out, in the sense that a person described as bisexual is defined as being accepting of all sexualities and willing to experience, whereas a person defined as gay is seen as going away from the norm to the extreme by partnering with the opposite sex, this same rule applies to lesbians. Sexuality in today’s society is now a powerful tool, able to determine a person’s class, hierarchy, status or position in society. Even though the norm of the straight identity is still praised, society is now more open to try and understand new things in the form of different sexualities. It should lastly be noted that the outcome of new sexual identities has now allowed society to progress even further, meddling is no longer accepted and by accepting people for who they are and acknowledging that sexual intercourse between individuals is based on each person’s decision. Society will continually push forward and succeed.

CODE Magazine - July 2012 Issue One


Photographer Marek Puc www. Stylist Lauren Michelle Pires Model Sara Semic @Next Models MakeUp artist Antonia Rudeback Hair stylist Alex Price

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CODE Magazine - 2012 issue One CODE Magazine - July 2012 Issue One

Sara wears cascade chain earcuff, bega earing by Maria Black


CODE Magazine - July 2012 Issue One

Sara wears cresent ear cuff by Maria Black


CODE Magazine - 2012 issue One CODE Magazine - July 2012 Issue One

Sara wears stud sid necklace by Maria Black 71

CODE Magazine - July 2012 Issue One


CODE Magazine - 2012 issue One CODE Magazine - July 2012 Issue One

Sara wears Paris armlet,by Maria Black Sara wears Paris armlet,by Maria Black


CODE Magazine - 2012 issue One CODE Magazine - 2012 issue One


CODE Magazine - July 2012 Issue One