P OR T FO L IO POR TFO LIO
CHOI COCO
A passionate Graphic Designer and
My work blends creativity and technical expertise to tell compelling stories, foster community connection, and promote cultural preservation.
Whether designing for promotional materials, educational projects, or merchandise, I strive to deliver meaningful designs that resonate with audiences and align with project goals.
PRINT DESIGN Print Design
Editorial Design
Date Feb2022 - July2024 Tool Photoshop, InDesign ,Procreate Credit Hong Kong Polytechnic University Kuk Po Team
Capturing their life stories, we illustrate childhood memories, coming of age, and the village's life. A collaborative effort with fellow illustrators and designers, these narratives come to life in magazine.
Gather in Kuk Po
Gather
Collaboration Project I Year 2022 - 2024
Organization: Hong Kong Polytechnic University
#Editorial Design
#Illustration
#CommunityEngagement
#Cultural Preservation
Preserved the heritage of a Hong Kong village by illustrating its stories and traditions, fostering a sense of belonging among its dispersed community. Collaborated with a team to create a magazine that brings fading landmarks and memories to life, reconnecting the public and villagers with their cultural roots
POP UP BOOK
Date March 2022 Tool Ink ,Paper & cutting tool
Photoshop, Indesign
Exhibited in Hong Kong Central Library Selected as Tutor's Choice in Graduation show
A pop-up book serves as a captivating medium to illustrate the daily journey of transitioning between the realms of virtual and reality.
The NETverland
NETverland is a narrative project that explored the coexistence of virtual and real environments through a narrative inspired by Peter Pan. Designed a pop-up book using montage techniques to visualize the transition between physical and digital worlds, blending storytelling with innovative design.
Developmet Process
Showcased the development process for the pop-up book NETverland, including storyboard creation, mock-ups, and mastering pop-up mechanisms to enhance the storytelling experience
Date June 2022
Tool Photoshop, InDesign
A collection of postcards and name cards as souvenirs, showcasingeyecatching visuals to leave a lasting impression on visitors.
University Souvenir
Date Mar 2023 Tool Illustrator, Procreate
Client Hong Kong Polytechnic University
#Educational Outreach
#Illustration #Promotional Design #Postcard Design
Designed a set of postcards for the School of Design, highlighting core design abilities: thinking, observing, working, and communicating. Distributed as souvenirs during the university’s open day to engage prospective students
Date June2023 Tool ClipStudioPaint#VisualStorytelling
ComicDesign
planningCrafteda28-pagecomicthroughstoryboard andillustrationtechnique,deliveringacompellingvisualnarrative
DIGITAL DESIGN Digital Design
Designed the user interface for the company’s loyalty program, focusing on usability and brand consistency to enhance customer engagement Date Jun 2024 Tool Illustrator Company The Cup Store
Web Banner Design 02
Date Sept-Nov 2024 Tool Photoshop, Illustrator
Company The Cup Store
#Web Design #Seasonal Campaign
Instagram Post
Date Sept-Dec 2024
Company The Cup Store
#Social Media Design #Branding Tool Photoshop
Designed Instagram posts that align with the brand’s voice, leveraging trends to connect with potential customers on social media
MERCHANDISE DESIGN Merchandise Design
Christmas Package
Date Dec 2023 Tool Illustrator
Designed a festive Christmas gift bag and rigid box, combining functionality with seasonal charm to enhance customer gifting experiences
Credit Triland
Christmas Collection
Date Nov 2024 Tool Photoshop, llustrator
Company The Cup Store
Created a cohesive Christmas collection, featuring paper and plastic cups, napkins, and sandwich bags that celebrate the festive season
Anime Merch
Date Jun - July 2022 Tool Photoshop, Procreate
Developed anime-themed merchandise, including cards, calendars, acrylic charms, and stickers, blending captivating art with functional product design
EVENT DESIGN Event Design
Campaign Mock up
Utilized social media marketing and website mock-ups to boost campaign visibility and engagement.
Kai Tak Journey
Kai Tak Journey
Co-op Project I Year 2021
Client: Nan Fung Group
#Event Planning #Branding
#3D design #Exhibition Design
#CommunityEngagement
Led the design of an interactive exhibition for a campaign celebrating Kai Tak’s history. Collaborated with a multidisciplinary team to connect the community’s identity with its iconic past through engaging visuals and sensory installations.
Interactive Exhibition
Date Sept 2021
Tool Photoshop, SketchUp Enscape
The exhibition features distinct zones with sensory installations recreating past experiences, offering visitors a profound journey back in time
