The Coast News, Aug. 20, 2010

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PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94

THE COAST NEWS

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MAKING WAVES IN YOUR NEIGHBORHOOD

VOL. 24, NO. 32

THISWEEK

AUG. 20, 2010

RUFF Residents TIMES sound off Left, San Diego resident Debbie Redondo and her Harlequin Great Dane, Murphy, get lots of attention from big dog lovers at the annual Dog Days of Summer Event in Cardiff on Aug. 14. Below, Fallbrook resident Alex Nygren and her Chihuahua mix, Phoebe.

MUSIC UNDER THE STARS Oceanside’s Summer Concert Series closes with a mix of rock ‘n’ B1 roll and Motown

Photos by Daniel Knighton

MAKE A DIFFERENCE

Learn how to vote to help a local group get a $250,000 grant from Pepsi to fight juvenile A8 myositis

INSIDE

TWO SECTIONS, 44 PAGES

Calendar . . . . . . . . . . . . A6 Classifieds . . . . . . . . . . B17 Comics . . . . . . . . . . . . . B19 Consumer Reports . . . . A17 Crime . . . . . . . . . . . . . . . A8 Doorman Diaries . . . . . . B2 Eye on the Coast . . . . . . A5 Frugal Living . . . . . . . . A15 Hot Off the Block . . . . . A10 Legal Notices . . . . . . . . B10 Not That You Asked . . . . A4 Obituaries . . . . . . . . . . A22 Odd Files . . . . . . . . . . . . A3 Pendleton News . . . . . . A16 Pet of the Week . . . . . . . B4 Sea Notes . . . . . . . . . . .A10 Second Opinion . . . . . . A17 Small Talk . . . . . . . . . . . B1 Taste of Wine . . . . . . . A15 Who’s News? . . . . . . . . . A9

HOW TO REACH US (760) 436-9737 CALENDAR SECTION: calendar@coastnewsgroup.com COMMUNITY NEWS: community@coastnewsgroup.com LETTERS TO THE EDITOR: letters@coastnewsgroup.com

FREE CLASSIFIED ADS Sell your car at any price, or any one item $150 or less for free! Go online to www.coastnewsgroup.com or call our free ad hot line at (760) 436-1070. Deadline is Monday at 4 p.m.

Incentives fuel local shopping movement By Wehtahnah Tucker

SOLANA BEACH — Brian Booth aims high and wants others to benefit from the success of his new business. The North County entrepreneur created a web-based system of rewarding customers who shop locally. The idea of giving shoppers incentives in the form of donations to their favorite charity, discounts or cash isn’t new. Yet, these programs are often encumbered by points to track, enroll merchants that most consumers don’t use on a regular basis and are of little value to the customer in the end. Booth’s company, BuxBack, is changing the perception of ineffective rewards programs in part by making them more TURN TO SHOPPING ON A18

KIWI KOOK? San Diego resident Mitch Wolf realized that public art, specifically surfer statues, are subject to scrutiny all over the world, not just in Cardiff-by-the-Sea. He came across Donald Paterson’s “Mountie” sculpture while in New Zealand in July. “Mountie” sits proudly in front of the Mainstreet Centre in Mt. Manganui on New Zealand’s North Island. “It’s even more painful in person,” Wolf said. Courtesy photo

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about I-5 expansion By Alyx Sariol

CARLSBAD — Major concerns regarding noise, pollution and property acquisition prevailed at Caltrans’ third I-5 expansion public hearing in Carlsbad on Aug. 17. Area residents packed the Faraday Center, 1635 Faraday Avenue, to voice their questions and concerns about the project and the draft environmental impact report. Public comment will be used to finalize the project proposal in the coming months. “We’ve had good attendance at the meetings, which shows that people are interested,” said Caltrans’ I-5 Corridor Director Allan Kosup. “It could take 18 to 24 months before we release the final environmental impact report.” Caltrans has proposed four alternative construction projects and one no-build option for the I-5 corridor from La Jolla to Oceanside. These alternatives include four “managed lanes” for carpools, buffers or concrete barriers and optional general-purpose lanes. “We studied all of the four alternatives to the same level of detail,” project manager Arturo Jacobo said. “There’s trade-offs with each one.” Two areas along I-5 in Carlsbad — west of Carlsbad Village Drive and south of Las Flores Drive — could experience partial and full land acquisitions depending on the number of lanes added. Local businesses, homes and apartment buildings would be affected. “However the less impact that it makes, the less of a difference it will make in easing traffic,” Jacobo said. Although most residents are in favor of alleviating traffic in the area, they support alternative transportation options instead of widening the highway. Many

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