The rancho santa fe news, august 7, 2015

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MAKING WAVES IN YOUR NEIGHBORHOOD

VOL. 11, N0. 16

AUG. 7, 2015

“My role is to get out the great news about Rancho Santa Fe because there’s a lot of good things happening,” says Christy Whalen, the RSF Association’s new communications manager. Photo by

Christina Macone-Greene

Back to Football

While talk of the San Diego Chargers possibly leaving for Carson, new stadiums and expiring contracts of some of the team’s superstars goes on off the field, on the field it’s business as usual as Chargers’ quarterback and Rancho Santa Fe resident Philip Rivers and the team begin training camp. See full story on page 21. Photo by Bill Reilly

RSF Inn step-down housing plans unveiled By Christina Macone-Greene

RANCHO SANTA FE — The Inn at Rancho Santa Fe recently revealed its plans and neighborhood renderings for potential empty nester buyers at its proposed step-down housing development. The purpose of meeting was informational and an opportunity to hear feedback from community members. Heading the meeting was John Kratzer, president and CEO of JMI Realty. In 2012, JMI acquired The Inn. While the project is in its early planning stages, it has received Covenant Design Review Committee approval of its master plan concept and dividing the boundaries between The Inn and residential properties. Within the 21 acres owned by The Inn, some existing buildings will either be renovated or demolished. Casitas de Cielo and Canyon View, the other two communities at The Inn will not be affected. Currently, The Inn has 99 dwelling units. Plans to add 13 additional dwelling units in its particular “neighborhood pods” were discussed. These new pods include The Orchard, The Grove, and La Gracia Village. “We really want the ownership of these units to feel like you’re buying any home in Rancho Santa Fe,” Kratzer said. He pointed out that they are committed to certain design aesthetics.

John Kratzer, president and CEO of JMI Realty hosts an information session on The Inn at Rancho Santa Fe’s proposed step-down housing development. Photo by Christina Macone-Greene

Working closely with the Rancho Santa Fe Fire Protection District, the fire department is requiring certain types of windows, for example. Kratzer said they approached the Association very early on about this project. They have been told that Rancho Santa Fe needs empty nest housing. “The other thing we’ve heard time and time again is The Inn is uniquely suited for this empty nest product because it’s within walking

distance or golf cart distance to the Village,” he said. The Grove is the first pod in the preliminary process, which has been permitted for three homes. Its location is off La Flecha next to the RSF Senior Center. Kratzer, however, said they would like to increase this housing count to five. Due to the location of this pod, they have been in contact with its adjacent neighbors within 500 feet, such as the RSF Senior Center.

One other neighbor within this radius in attendance was LaDonna Monsees. Monsees started off by saying that she has no problem with JMI, but what they are proposing at The Inn was a bad plan. Monsees moved to RSF 15 years ago for the rural ambience. Monsees said what JMI is proposing is to take an acre-and-a-half of this rural ambience and place five homes on it. She deTURN TO PLANS ON 19

RSF Association welcomes new communications manager By Christina Macone-Greene “There were a lot of in-

RANCHO SANTA FE — Last month, the Rancho Santa Fe Association brought on board a new communications manager in hopes for a better flow in relaying information and happenings to their members. The position was an energized effort by the Association’s new manager, Bill Overton. And Christy Whalen was their choice. Whalen is no stranger to the area. For the past three years, she served as a communications consultant for the Fairbanks Ranch Country Club. While not in the heart of the Covenant, Whalen said, she often visited the Ranch and met many great people. Then she noticed the Association’s job opening. “And besides being attracted to the area, the job description fit my background to a tee,” Whalen said. “My role is to get out the great news about Rancho Santa Fe because there’s a lot of good things happening, a lot of good people here, and I think we haven’t had the internal horsepower in-house to get the word out.” Whalen is the 21st century town crier. A native of Minnesota, Whalen earned her degree in journalism and worked for print media for a few years. From there, she branched out into public relations and corporate communications. She was a spokesperson for Northwest Airlines in Minneapolis. “I had great exposure to internal communications issues. The airline had gone through a merger with another company,” she said. Whalen added,

ternal issues that needed to be hashed out, but also a lot of tough external issues.” From there, Whalen branched out to a marketing agency in Minneapolis. After having her second child, Whalen decided to stay home and became heavily involved in the local PTA and volunteering. During that timeframe, she and her family moved to California. Now at the Association, Whalen states she has a list of big priorities. One is reorganizing the Association’s website. “There can be a lot more information and it can be a lot more current,” she said. Whalen wants members to know that upgrading the website will be about a 90-day process. The goal will be a robust website with highly useful nuances such as news, events, calendar information, survey capabilities, online forms, viewing statements, and perhaps even the ability to register for events. “Right now we communicate with members through the U.S. Postal Service and so that often means a letter or a postcard,” she said. Ongoing communication with members online, she said, is a quicker way. “We have some really important things that we can share with members almost immediately,” she said. “Another part of the job that was really attractive to me was working with the media which I haven’t done for a while.” Whalen also pointed out how she was pleased TURN TO WHALEN ON 19


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