B8
SEPT. 7, 2012
THE COAST NEWS
Committee looks to bring Ranch into spotlight By Patty McCormac
RANCHO SANTA FE — Rochelle Putnam said she has a friend who moved from Texas to Rancho Santa Fe. “She said she really loves living here, but she said finding out what there
is to do here is like a treasure hunt.” That is the reason for the new Marketing Committee, which has two basic focuses. “We would like for people who don’t live here to wish they did and the peo-
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ple who live here to recognize what a truly special place this is,” said Putnam, president of the committee. The committee’s first task is updating the Covenant’s website to make it more user-friendly, easier to navigate and make it a place where residents can go for firsthand information about everything to do with the community. New photos will be added to make it more visually appealing and the search engine will be optimized. “We are looking to promote the golf club, the garden club, the riding club, the tennis club. People have realized this is all one community and there are a lot great things people can participate in,” she said. “We’ve got Rancho Days coming up. That would be a great place to promote that,” she said. The new website will be able to direct a person to a business in the Village or help make dinner reservations. And the website should
be easy for staff to use as well to update information as it changes. Some may wonder why Rancho Santa Fe needs to be promoted at all. “In this difficult economy we’ve had the past few years, the competition of high-end communities has become more competitive,” she said. People who are looking for a place to live should know all the community has to offer. Putnam said perhaps Association Director Craig McAllister said it best when he said to picture someone is sitting at home in the north on a cold, snowy day looking for a better place to live. “I would like that place to be Rancho Santa Fe,” he said. The new web page should be up and running by Dec. 1 if not sooner, she said, “I think the work we are engaged in will be ongoing and we will partner with the staff and it will continue to be a fact of life,” she said.
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enhances the positive image of small businesses through service to customers and the community.
Curb-to-Curb service The North County Transit District, cities of Encinitas and Solana Beach, held a ribbon-cutting to launch the new FLEX 374 on-call, curb-tocurb service Aug. 28. FLEX 374 takes passengers anywhere in zone for $5. The zone includes Via de la Valle to Leucadia Boulevard and Rancho Santa Fe/Manchester to Coast Highway 101. For more information, call (760) 967-2817.
Berklee College of Music announced that Zosia Boczanowski of Rancho Santa Fe has earned placement on the Dean’s List for the spring semester of the 2012 academic year. The Berklee curriculum focuses on practical career preparation for New art officers The San Dieguito Art today's music industry. Guild at 937 S. Coast Highway, Suite C103 in the Boilermakers Michael Mullen of Encinitas Lumberyard welRancho Santa Fe, Joshua comes its new 2012-2013 Estill, Andrew Scher of board members, including Carlsbad and Anna Co-Presidents Terry Allen Tarabini of Encinitas, took and Cheryl Ehlers, Cothe first step in becoming Secretaries Kathy Chin and Boilermakers by participat- Jill Treadwell-Svendson ing in the annual STAR and Public Relations Rita program at Purdue Chairwoman University's West Lafayette Hohweiler-Cecil. Returning board members included campus. Treasurer Lin Holzinger, Open hands & hearts Parliamentarian Judianne Del Mar-Solana Beach Shannon, Gallery Manager Oshrin, Wall Rotary Club presented Terry Grace fund raised through its Chairwoman Floor annual Bocce Ball tourna- Swanson, Chairwomen Linda Melvin ment to Lauren Pause from Community Resource and Lynn Ely, Membership Center for the Therapeutic Chairwoman Karen Fidel, Chairwoman Children's Center, and a Calendar Pamela Waldman, Public second check to Carol Chairwoman Lawrence, president of Relations Ehlers, Web Voices for Children, an Cheryl agency that advocates for Mistress Carol Korfin and Newsletter Editor Sharon abused foster children. Hoffman.
Filming history The Rancho Santa Fe Historical Society were joined beginning Sept. 1 by fourth-graders from Nativity School and their teacher, Daniel Costa, for an eight-week project using film for a student narration of a Rancho Santa Fe walking tour.
Best of Del Mar
Helping hands The “Bottoms Up Diaper Drive” will run Sept. 10 through Sept. 30, at Kidville Carlsbad, 6955 El Camino Real, Suite 101. The drive is collecting diaper, wipes and formula drive for SAY San Diego, a non-profit organization that supports San Diego families. They need diapers, formula, and toddler/infant toiletries, combs, lotions, wipes, pacifiers, soap and shampoo. Please, only new or unopened supplies Call (760) 514-9144 for more information.
Jodie K. Schuller & Associates was selected as the winner of the 2012 Best of Del Mar Awards in the Tu t o r i n g / L i t e r a c y Instructors category. Each year, the Del Mar Award Program recognizes outstanding local businesses throughout the Del Mar Kudos for Bilbray Retiresafe’s Lauren area which have achieved presented exceptional marketing suc- Lewow Brian cess in the community and Representative Bilbray with the “Standing Up For America’s Seniors” Free Consultation Award at his Solana Beach A KIND, CARING office, for his efforts to protect the health benefits and security of California’s seniors. RetireSafe is a bipartiYou can be assured we will take your case seriously, return san group of Congress your phone calls in a timely members acting to protect manner and strive to provide quality, honest and affordable seniors’ health care benerepresentation. fits. WILLS & TRUSTS
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SEPT.21,2012
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First of trilogy La Costa resident and first-time local author, D. María Trimble, has published “Amáne of Teravinea — The Chosen One” (Volume 1), taking readers on a journey to the Kingdom of Teravinea. The book, which came out in May, is available on Amazon.com, Paperback and Kindle; and BN.com, Nook.