Issuu

www.encinitaschamber.com

Volume 6, Issue 9

SEPTEMBER 2010

Slight drop in number of sold small businesses

Routing slip Share Encinitas First with others in your organization:

INSIDE Pacific Station in downtown Encinitas nears completion PAGE 3

MiraCosta College receives accreditation for another six years PAGE 3

What are consumers doing with their money? They’re paying off their debt PAGE 9

Interim Executive Director Stephanie Edwards addresses what’s new and what’s on the horizon for the chamber

THAT’S THE TICKET!

Bartender Molly Patterson of Casa de Bandini wins a six-pack of Kona Ale and a box of chocolate from Robin Tarr of Jonathan Tarr Foundation from the raffle at the Aug. 17 Sundowner held at the restaurant. See a story and more photos from the August Sundowner on page 10. Photo by Suzanne Perez Swanson

PAGE 4

PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94

Sticky situation for local bike riders By Shelby Taylor ENCINITAS — For more than 27 years, Leucadia Cyclery’s owner Fredric Breidenthal has felt the heavy concentration of thorns along North Vulcan Avenue and Coast Highway 101, between Encinitas and Leucadia Boulevard. This summer is no exception. On July 22, at least 30 customers came in with flats due to Tribulus terrestris stickers, according to Breidenthal. “With so many people getting flat tires, it doesn’t become profitable,”

Breidenthal said. The cost to fix a flat ranges from $10 to $25 at Leucadia Cyclery, depending on the bike. Reactions to the price include, “It’s going to cost me what?” Breidenthal’s son and employee, William said. “Customers are mad at the city, mad at us,”

Breidenthal said. Breidenthal shares his customers’ frustration toward the city of Encinitas. “It’s a nonperfect world,” he said. “The cleaning crew doesn’t sweep up after (foliage removal), and there is an increase in flats the day after. The city has covered, scraped and poisoned them, but the thorns always come back.” From the city’s perspective, there isn’t the money to constantly clean up. “We ❚ see Bike riders on 8

The thorns strewn across Encinitas have three prongs, with one always sticking up. As such, bicycle tires and flip-flops easily pick up the “goathead” fruit. Courtesy photo

RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023

Join the Oktoberfest festivities By Angel Haag ENCINITAS — The 16th annual Encinitas Oktoberfest is right around the corner. You don’t want to miss out on this fun-filled German festival being held Sept. 26. Located at the corner of El Camino Real and Mountain Vista Road, the street is

shut down for a day filled with great food, fun activities, entertainment and a variety of great vendor booths. Be sure to visit the special event website at www. encinitasoktoberfest.com for all of the latest updates on the big event as it draws near. There are many ways

that you can get involved with this great event: — Become a sponsor: If you would like to make sure that your business gets the maximum exposure to 30,000-plus people, then you can choose to donate a product or service or make a monetary donation toward the event and you will be rec-

ognized in all the advertising prior to and the day of the event, announced throughout the day and on the special sponsor banner and you can be a part of our program. — Become a vendor: Showcase your business with a vendor booth at the ❚ see Oktoberfest on 8

COAST CITIES — The total of 92 small- and midsized San Diego County businesses sold last month was off slightly from the 96 closed escrows recorded in July 2009. And July 2010 sales activity showed a decline from the 100 transactions completed in June. The city of San Diego led the county with 39 closed escrows in July. There were nine completed deals in Chula Vista and seven in Oceanside, according to BizBen.com — businesses for sale in California, which tracks privately-held business sales throughout the state. Sales totals by city, throughout San Diego County this year are at the BizBen.com San Diego County statistics pages. Statewide sales for last month set the record for 2010, with 1,298 transactions recorded Californiawide. The company also announced the July 2010 tally was well ahead of the 1,075 sum of sold businesses in California during the same month last year. “We’re pleased to notice that the number of sold businesses, statewide, is increasing,” said Peter Siegel, MBA, founder and CEO of BizBen.com. “But it’s been a tough year and it’s too soon to declare that one strong month constitutes a trend.” “An obstacle continues to be the reluctance of community banks as well as large institutions to loan out the money entrepreneurs need to fund their transactions,” Siegel said. “It’s a good sign,” he added, “that many buyers and sellers in California are adapting to the market place. We’re seeing more deals with the seller helping to finance by taking some of the price in a note secured by the business. And the percentage of the price that sellers are willing to carry back has increased in the past couple of years.” Business owners, business brokers and agents currently are offering approximately 750 businesses for sale in San Diego County. Information about the opportunities is accessed at the San Diego ❚ see Sold on 11

ENCINITAS FIRST • SEPTEMBER 2010

Calendar

ENCINITAS FAMILY CARE

The next Encinitas Chamber of Commerce

Sundowner will be held at Frog’s Fitness Center 780 Garden View Court, Encinitas from 5:30 to 7:30 p.m. on

Tuesday, Sept. 21 Cost is $10 for members, $15 for others

Networking Luncheon for September will take place from 11:30 a.m. to 1 p.m. Sept. 2 at Lumberyard Tavern and Grill, 967 S. Coast Highway 101, Suite 101

Networking Luncheon for October will take place from 11:30 a.m. to 1 p.m. Sept. 2 at Jamroc 101 Caribbean Grill, 101 N. Coast Highway 101

Sept. 8 Youth and Teen/Adult Ballet classes will be offered at the Encinitas Community Center, 1140 Oakcrest Park Drive, starting Sept. 8. Youth Ballet, for ages 7 to 13, will be offered on Wednesdays from 6 to 7 p.m. and Teen/Adult Level I (beginning) for ages 14+, will be offered on Mondays from 6:15 to 7:15 p.m. Teen/Adult Level II (intermediate) will be offered on

Mondays from 7:15 to 8:30 p.m., Wednesdays from 7:30 to 8:45 p.m. and/or Saturdays from 8:45 to 10 a.m. For details, visit www.EncinitasRecReg.co m or call (760) 943-2260.

Sept. 9 Fall Pilates Mat Classes for ages 14 through adult will run for six weeks starting on Sept. 9 and Sept. ❚

see Calendar on 9

Dr. Perry Sexton of Encinitas Family Care recently celebrated a ribbon cutting. Pictured are Suzanne Perez Swanson with Business Blossoms Florist; Mary Purviance with San Diego Trust Bank; Debbie Caligiuri, Encinitas Chamber of Commerce membership sales; Sunshine Smith with Taylor Place Realty; Joan Faust with San Diego Trust Bank; Amaleah Bradley, LVN; Britlyn Moffat; Dr. Perry Sexton; Rick Noda, LVN; Encinitas Mayor Dan Dalager; and Katie Marcotti. “The grand opening and ribbon cutting were a tremendous success,” Dr. Sexton said. “We were very excited to see so many join us for the event and we look forward to serving the community with the personalized style of healthcare which it deserves.” Encinitas Family Care is located at 351 Santa Fe, No. 101, Encinitas. For more information, visit www.encinitasfamilycare.com. Photo by Suzanne Perez Swanson

Local fashion show set to kick off with VIP party ENCINITAS — The Downtown Encinitas MainStreet Association and Jeans4Justice present the kick-off to ticket sales with a VIP Party art opening for the third annual Encinitas Lifestyles Fashion Show from 6 to 8 p.m. Sept. 7 at 818 S. Coast Highway 101. The Encinitas Lifestyles Fashion Show is a community event that highlights local fashion designers, boutiques, salons, artists and models. This show is a fundraiser for an Encinitas High School scholarship and Jeans4Justice programs.

Come join the models, artists and local merchants for drinks, snacks and a sneak preview of custom art and fashions from the show. Be the first to purchase tickets for the Sept. 25 show. Tickets will cost $20 presale and $25 the day of the event. There is also a $10 ticket for those under 21. Tickets include live music, art shows, appetizers from downtown restaurants, two drink tickets and of course a seat to the big show. Tickets will be on sale at the DEMA office from 9 a.m. to 5 p.m. Monday through Friday after Sept. 7.

Corrections The story “Elks 3-day fundraiser a rousing success” from the August issue was incorrectly attributed to Suzanne Perez Swanson. The article was actually written by Catherine Armentrout of Events Happen. Armentrout provided her services to the Encinitas Elks Lodge free of charge. Encinitas First regrets the error.

We Want Your News! Encinitas First wants to help you share your business news. Any type of business news you’d like to share, we want to hear. From ribbon cuttings to new hires to change of location, no news is too big or too small for Encinitas First. Whether you’re a member of the Encinitas

Chamber of Commerce or not, Encinitas First is the place to let everyone know what’s going on in local businesses. Please submit your news to encinitasfirst@ yahoo.com. If you are submitting a picture, please include full names of anyone pictured.

Green insurance agency is owned and operated by Encinitas residents

CHAMBER

PROFILE ENCINITAS — CACE Insurance Agency has been in Encinitas for nearly 10 years. They offer web-based personal and small business insurance. “We are a business-toconsumer insurance agency that delivers web-based insurance information to individuals, families and small businesses who are in need,” account manager Molly Brown said. “We are a green company that operates entirely online,” Brown said of the agency, which started in 2001. “This enables us to streamline our operation, cut down on overhead expenses and reach individ-

Pictured is the team at CACE Insurance Agency, which is located at 577 Second Street in Encinitas. They are open Monday through Friday from 9 a.m. to 6 p.m. For more information, call 1 (800) 967-3306 or visit www.healthplans usa.com. Courtesy photo

uals and small businesses across the entire nation.” CACE Insurance Agency joined the Encinitas Chamber of Commerce to “promote our small business and other local companies, to network and to become infused in our community,” Brown said.

What can CACE Insurance bring to Encinitas? “We hope to bring employment!” Brown said. “We are a small business with a young and vibrant culture — we all live and work in this community and plan to be here for many years to come.”

The CACE team takes advantage of their prime downtown Encinitas location. Among the best parts about having a business here, they touted “walking to work and walking from work to the beach for lunch.” Favorite CACE team local activities include surfing, playing basketball at Glenn Park and the dining. “There is great food everywhere,” Brown said. “Individuals, families and small businesses can get all types of insurance quotes from their computers simply by logging onto www.healthplansofusa.com ,” Brown said. CACE Insurance Agency is located at 577 Second Street in Encinitas. They are open Monday through Friday from 9 a.m. to 6 p.m. For more information, call 1 (800) 967-3306 or visit www.healthplansusa.com.

Take control of your personal finances ENCINITAS — A financial planning seminar is being offered by the Financial Planning Association, or FPA, of San Diego at 6 p.m. Oct. 5 at the Encinitas Library. The FPA is an international not-for-profit membership association of financial planners. The sem-

inar is offered pro bono as a community service in celebration of FPA’s ninth annual Financial Planning Week running from Oct. 4 to the Oct. 10 nationwide. There will be no marketing or solicitation of any sort. FPA’s goals are to help the public discover the benefits and value of financial

planning; provide educational resources to help individuals get objective, unbiased financial advice; and empower Americans to achieve their dreams by identifying and managing realistic financial goals, while negotiating the financial issues that arise at every stage of life.

Justin A. Reckers, CFP, CDFA and AIF, will be speaking at the Encinitas Library event. Reckers is an Encinitas resident, a member of the Encinitas Chamber of Commerce and member of the Financial Planning Association’s Pro Bono committee

ENCINITAS FIRST • SEPTEMBER 2010

FRANCISCO RODRIGUEZ Spotlight on Higher Education

MiraCosta achieves continued accreditation MiraCosta College’s commitment to student success and excellence was just recognized by the Accrediting Commission for Community and Junior Colleges, or ACCJC, which reaffirmed the college’s accreditation for six years, the maximum time allowed. This reaffirmation is a reflection of MiraCosta’s continued tradition of providing quality instruction and support services that allow students to pursue and achieve their educational goals. The reaffirmation also reflects the tremendous steps the college has taken in the development of a more collegial, inclusive and comprehensive educational environment that results in better educational outcomes for students. MiraCosta College has a proud history of serving the coastal North San Diego County community. As the college begins a new academic year, our main priority is our students and their success — there is no more important goal. As our graduates and current students attest, MiraCosta’s faculty and staff are diligent in ensuring that students receive an outstanding educational experience, and make student success their top priority. It is this attitude of excellence that has helped propel thousands of MiraCosta graduates to achieve their goals and dreams. In recent years, the Accrediting Commission has turned its careful eye to California’s community colleges in order to ensure that they are adequately meeting educational standards. Community colleges are held to high standards of student success and institutional performance, and being accredited is an integral part of assuring quality. Being an accredited college means that our students can receive federal financial aid and veteran benefits, and have the assurance that their course work will be accepted elsewhere should they transfer. The process for reaffirmation of accreditation is intense — at MiraCosta, our administrators, faculty and staff developed an extensive 300-page self❚ see Spotlight on 11

Mixed-use projects multiply in downtown Candidates ENCINITAS — The grand opening of the city’s newest mixed-use development downtown is within sight. According to the project’s developer, John DeWald, while residents and retailers should be arriving by early September, the official opening of Pacific Station will be in October. As the date nears, detractors of the project seem to have quieted at Planning Commission and City Council meetings and some are hailing the $45 million development as a bellwether for a new time in the city’s future. “This is what development is moving towards, especially along transportation corridors and places where land is scarce such as the coast,” said Cynthis Seanz, an Encinitas resident who relocated from the East ❚

file for high school board race

Pacific Station, the newest mixed-use building in downtown, is scheduled to celebrate its

see Mixed-use on 11 grand opening in October of this year. Courtesy photo

Health practitioners have been in business for almost 30 years

CHAMBER

PROFILE ENCINITAS — Encinitas Acupuncture and Massage Inc. has been in Encinitas since 1983. The group of health practitioners offers holistic acupuncture, massage therapy, chiropractic care and nutrition. “We are a locally owned and operated business that has been in the same location for the last 27 years,” said co-owner Francine Chandler. “There are eight owners who purchased the existing business in 1990,” Chandler said. “We are a historic building — the first doctor’s office in downtown Encinitas. The building is on the monthly

Encinitas Acupuncture and Massage Inc. is located at 121 W. E Street. They are open Monday through Saturday from 8:30 a.m. to 6:30 p.m. For more information, call (760) 942-1128 or visit www.encinitasacupuncture.com. Courtesy photo

historical walk by the Historical Society.” Co-owner Kristi Thomas feels that by truly listening to their clients, they are able to offer the best care. “We really

take the time to listen to what our clients’ needs are for their health and well-being,” Thomas said. “There is alternative health care available, that is reasonably priced, in

City newsletter available online and via subscription ENCINITAS — The Fall 2010 issue of Encinitas NOW!, the official quarterly enewsletter produced by the city of Encinitas, is now available online at www.CityofEncinitas.org and via e-subscription at www.Cityof Encinitas.org/CE/E-Subscript ionsLogin/. At that site, people can sign up to receive diverse city publications and notifications delivered straight to their inbox. For those without a home computer, free access to computers is available at the Encinitas Community/ Senior Center and local libraries. “We publish Encinitas NOW! to keep residents apprised of city news and community activities,” Recreation Supervisor Nick Buck said. “The Fall 2010 issue features upcoming events such the Oct. 3 Feeling Fit Festival.

It presents information on the Pacific Station mixed-use project and additional parking downtown, highlights the General Plan update process under way and shares safety advice from the Encinitas Sheriff’s Station and the city’s Fire Department, including a free program for seniors that provides and installs residential smoke detectors. Readers will find all this and much more to enjoy, including great

photos.” According to Buck, the newsletter is easy to navigate, with embedded hyperlinks that quickly take readers to additional information. “We strive to make Encinitas NOW! relevant, engaging and highly informative. We welcome suggestions on ways to improve the publication,” he said, inviting people to e-mail their comments to him at nbuck@CityofEncinitas.org.

your own city,” she added. Donna Anselmo, coowner, touted the longtime location of the practice and the variety of services offered as ways Encinitas Acupuncture and Massage Inc. helps the community. “We offer different services in one location and a steam room,” she said. “Most of our practitioners have been here for many years. We are owner-operated. And we do it all in a homey, peaceful environment.” Chandler said she particularly appreciates being able to walk to everything ❚ see Practitioners on 8

COAST CITIES — Seven candidates have tossed their hats in the ring for the Nov. 2 San Dieguito, Ranchos Santa Fe and Solana Beach School Board races. Aug. 6 was the last day to file. Candidates running for the three seats open in the San Dieguito Union High School District include: — Andrew Brown of Encinitas, governing board member Cardiff School District — Barbara Groth of Rancho Santa Fe, current SDUHSD president — Amy Herman of Carmel Valley, business owner/parent — John Salazar of Rancho Santa Fe — Rick Shea of Encinitas, retired administrator — Sandra Timmons of Encinitas, community volunteer Candidates in the Rancho Santa Fe School District, with two seats available, include: — Frank Todd, of Rancho Santa Fe, business owner/parent — Marti Ritto, of Rancho Santa Fe,business owner/ parent In the Solana Beach District, incumbents Jeff Busby of Solana Beach, Vicki King of Carmel Valley and Debra Schade of Solana Beach, are currently running again and are unchallenged.

ENCINITAS FIRST • SEPTEMBER 2010

FROM THE DESK OF THE INTERIM EXECUTIVE DIRECTOR

527 Encinitas Blvd. Suite 106 Encinitas, CA 92024 Phone: (760) 753-6041 Fax: (760) 753-6270 asst@encinitaschamber.com

Interim Executive Director Stephanie Edwards Execdir@ encinitaschamber.com

Executive Board Board of Directors President Angel Haag angelhaag@hotmail.com Secretary Suzanne Perez Swanson Suzanne@ business-blossoms.com Treasurer Melaini Peet melaini.peet@ unionbank.com

Board Members Lynn Banda lynn.banda@ uniontrib.com Al Delino al@aldelinodesign.com Robert Gattinella Gatinella Construction bob@ gattconstruction.com Alfredo Gonzales Garcia’s Restaurant alfredo_l_gonzales@ yahoo.com Vanessa Keller Comerica Bank VRkeller@ comerica.com Nettie Nelson Nettie’s House nettie@ nettieshouse.org Jim Silveira Rancho Costal Humane Society jsilveira@ rchumanesociety.org

Chamber Membership Liaisons Debbie Caligiuri admin@ encinitaschamber.com Marilyn Phenow info@ encinitaschamber.com

The Encinitas community is fortunate to of small and home-based businesses, including have a phenomenal mix of industry, retail busi- the development of a small business workshop ness, banking, healthcare, food service and survey, listing workshops that would help you education, along with talented entrepreneurial expand your business; educational monthly diversity thrown in for good measure — all networking luncheons held on the first working together for its benefit. Thursday of the month and a variety During the past several months, of exciting community health care we have taken steps to hone the focus forums, an interactive evening with of the chamber’s activities on the Encinitas’ finest medical practitionneeds of the unique business comers. munity within Encinitas by developThis paper brings heightened ing a strategic vision for how we exposure for chamber members, with could best advance the well-being of distribution to more than 6,500 our dynamic and diverse memberhomes and businesses in the North ship. We have developed an organizaCounty and Encinitas community. STEPHANIE tional structure for the future that We hear your concern; therefore, EDWARDS continues to make great strides on we are diligently working on our webbehalf of the local tourism industry and site to enhance its usefulness in attracting addresses issues specific to the nontourism- thousands of visitors and residents who are based business community. looking for a variety of business products and Benefits of membership include a variety of services. educational programs geared toward the needs Throughout our website you will find infor-

A prescription for paperwork By Tom Donohue PRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE

The health care bill, in addition to creating burdensome mandates and higher taxes, means one other thing for small businesses — it’s time to buy a few extra filing cabinets. That’s because a little-noticed provision of the new law will change the tax filing rules for business transactions with government, nonprofits and businesses of any size — creating mountains of new paperwork and a slew of unintended consequences. Under current law, a business that purchases more than $600 in services from a self-employed independent contractor during a calendar year is required to file a 1099 form with the IRS disclosing the name, address, Taxpayer Identification Number of the contractor, and amount paid. Purchases of goods or transactions involving corporations are currently exempt from this reporting require-

requirement may also cause businesses to run into problems with the IRS. If the revenue reported to the IRS on 1099s doesn’t match with company reported revenue, the vendor could be subject to a costly and time-consuming audit. And with 40 million entities required to file 1099s under this rule, it’s not hard to imagine that mistakes will be made. These rules may also cause businesses to limit the number of suppliers they use in order to cut down on paperwork. It’s possible that small businesses — which offer a narrower range of goods and services — could be left out in the cold. This isn’t good for anyone. The U.S. Chamber urges Congress to repeal this reporting provision so that businesses can focus on what they do best — providing goods and services, creating jobs, and stimulating economic development. If policymakers fail to act, they’ll be putting the brakes on badly needed job creation.

Inflation remains contained From www.uschamber magazine.com On the positive side, inflation remains benign and retail sales increased a bit, after falling in the previous two months. But this good news was somewhat offset by a widening trade deficit and a drop in productivity.

Consumer Price Index? Advertising/Production COAST NEWS GROUP 828 North Coast Hwy. 101, Suite C 760-436-9737 E-mail: encinitasfirst@ coastnewsgroup.com

ment. This will change dramatically in 2012 when new reporting requirements come into effect. Businesses will have to keep track of all noncredit card purchases made that exceed $600 in a calendar year. This includes goods as well as services and also applies to purchases from a corporation. If, for example, your business buys $600 in office supplies from a single retailer, you will be required to file a 1099 form. Multiply this by the number of vendors that you do business with and you have a big headache. It’s easy to imagine rooms full of receipts and 1099s — all of which must be filed appropriately. This requirement will make accounting exponentially more burdensome, and it will force businesses to divert scarce resources from serving customers and creating jobs to bookkeeping and tax filing. If this sounds like a recipe for disaster, that’s because it is. The new reporting

The Consumer Price Index, or CPI, increased 0.3 percent in July after declining 0.1 percent in June. The rise was mostly due to a jump in the energy index, which increased for the first time since January. Over the past year, the CPI increased only 1.3 percent. The core CPI rose a more modest 0.1 percent in July, half the pace of the previous month. Over the year, core prices were up only 1.0 percent, a clear indication that inflation remains contained and will remain so in

the near-term.

Retail Sales Retail and food services sales rose 0.4 percent in July after falling in May and June. Sales at gasoline stations (+2.3 percent) and sales of motor vehicle and parts (+1.6 percent) contributed to the increase. Excluding auto and gasoline sales, core retail sales were down 0.1 percent in July. While not an outright weak report, incoming sales data point to only modest consumption growth in the third quarter.

International Trade According to the Bureau of Economic Analysis, the U.S. trade deficit in goods and services widened to $49.9 billion in June, following a revised $42.0 billion gap in May. June exports decreased by $1.9 billion (-1.3 percent) from May. The decrease in exports was driven in part by

decreases in capital goods and food sales. Imports were $5.9 billion higher (3.0 percent) than the previous level. Imports remain strong because of improving domestic conditions. Weaker economies abroad will likely hamper export growth in the second half of the year.

Productivity & Labor Costs (Q2) Nonfarm business productivity fell 0.9 percent at an annualized rate in the second quarter of 2010. Productivity had been increasing at ever lower rates over the past year before finally turning negative in the second quarter. The decline was the result of an increase in hours worked that was larger than the increase in output. Hourly compensation fell before inflation and was flat after inflation. Combined with ❚

see Inflation on 11

mation about the chamber’s benefits, activities and marketing opportunities. You will discover that membership in the Encinitas Chamber of Commerce is an investment in the future of our community and its economic environment. Best of all, your membership investment is tax deductible as an ordinary and necessary business expense. As a member of the chamber you will also have the opportunity to help carry out the chamber’s program of work and give your business positive exposure through business-tobusiness contact, sponsorship and unparalleled marketing opportunities. The Encinitas Chamber of Commerce board of directors, staff and volunteer participants are committed to working hard on your behalf to ensure the future of Encinitas’ economy and quality of life. If you have any further questions, contact me at (760) 753-6041. We look forward to your involvement in this dynamic and proactive business organization.

Small business matters: Be open to change By Robert W. Goldfarb PRESIDENT, URBAN DIRECTIONS, INC. FROM WWW.USCHAMBERMAGAZINE.COM

I’ve been advising managers and management teams throughout the world for 30 years and am endlessly peeling back the onion to learn why some companies succeed while others fail. Certainly, timing, luck, and the economy can shape a P&L, but at the onion’s core are reasons for success or failure that are far more personal. In successful companies, nothing is immune to debate, not even products and services upon which the company is built. At management meetings, “That could work” is heard, rather than “We tried that years ago and it flopped.” Exchanges between managers are passionate but respectful. No one who voices skepticism or an irreverent idea is made to feel stupid or disloyal to the organization. The freedom to suggest bold or opposing ideas is absent in unsuccessful companies. Management teams in such companies are so resistant to change that it’s risky for a member to express doubt or suggest a new approach. Even the most confident manager is reluctant to ❚

see Change on 11

Turning ‘cannots’ into ‘can-dos’ By Tom Donohue

PRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE

Congress has concluded one of the most consequential periods of legislative activity in recent memory. It passed a major stimulus bill, a health care bill, and financial regulatory reform. It dramatically increased spending, taxes, and regulations. Now is a good time to step back and ask what it all means — for us as individuals, for our businesses, and for our country. Beyond disagreements over specific bills, there’s really only one debate that matters: Do we want a free enterprise economy that empowers individuals, unleashes the creativity of the American people, and a government that understands its limited role? Or do we want a command-and-control economy where government makes all the decisions? There is something called “The Ten Cannots” that crystallizes this debate. It is often attributed to Abraham Lincoln, but it was actually written by an inspirational speaker, Reverend William Boetcker: — You cannot bring about prosperity by discouraging thrift. — You cannot strengthen the weak by weakening the strong. — You cannot help little men by tearing ❚

see ‘Can-Dos’ on 11

ENCINITAS FIRST • SEPTEMBER 2010

What’s new at Advanced Dermatology and Cosmetic Surgery ENCINITAS — One of San Diego’s “Best Of” dermatology and cosmetic surgery offices, Advanced Dermatology and Cosmetic S u r g e r y, has added D a r i n Martel, a board-certified PA to DARIN its staff. MARTEL Martel has more than seven years experience prior to joining Dr. Ali Lashgari’s practice. Advanced Dermatology and Cosmetic Surgery, located at 477 N. El Camino Real, Suite A-300 in Encinitas, has also extended its hours. See www.doctorlashgari. com for details.

OLIVENHAIN COUNTRY PRESCHOOL

A ribbon cutting was held recently at Olivenhain Country Preschool. Pictured are ambassador Sunshine Smith of Taylor Place Realty; Camden; Zara; Brendan (peeking through); Mason; Sunshine; Rene holding Rhys and Samuel; Debbie Caligiuri, Encinitas Chamber of Commerce membership sales; director Kathy Barry, cutting ribbon; Dolly; Peter and Piers in back; Jackie; Kim holding Avery in back; ambassador Joan Faust with San Diego Trust Bank; and Andrew. Under new ownership, Olivenhain Country Preschool and Infant Center for the Arts maintains the same high quality and nurturing care and staff as always, but now has a new look with the renovations and curriculum added. The school is located at 448 Rancho Santa Fe Rd. in Encinitas. For more information, visit www.ocppreschool.com. Courtesy photo

Feeling Fit Fest set for October ENCINITAS — The city of Encinitas Parks and Recreation Department is proud to announce its fourth annual Feeling Fit Festival, taking place on Oct. 3. This free event will showcase an assortment of innovative ways to stay fit. There will be a variety of exciting free drop-in activities for all ages, including a 30-foot-tall rock wall climb; sports games like a surfing simulator, a golf tee up and an obstacle course; a jousting arena and basketball shoot out; fitness, sports and martial arts demos; the Chili’s Hike and Seek guided trail hike; free bike safety and maintenance inspections; jump-houses; local health and wellness

vendors; free samples and other giveaways. This fun event will have a deejay spinning energetic music to keep you moving as well as many health and fitness exhibitors with information and giveaways promoting fitness and well-being. The 2010 Feeling Fit Festival will take place from 10 a.m. to 2 p.m. Oct. 3 at Leo Mullen Sports Park, located at 951 Via Cantebria in Encinitas. Parking is available in the Encinitas Ranch Shopping Center. For more information about the Feeling Fit Festival, visit www.EncinitasRecReg. com or call the Parks and Recreation department at (760) 633-2740.

San Diego Botanic Garden offers military discounts ENCINITAS — During the month of September, San Diego Botanic Garden is offering discounted memberships to active military members and their families. Annual Family Memberships, regularly priced at $75, are offered at $25. Individual Memberships, regularly priced at $50, are available at $17. These rates apply to new or renewing members. This offer is made possible due to the generosity of Frances Hamilton White. Join today and participate in this wonderful program honoring the military. Active military and their families may stop by San Diego Botanic Garden to join and participate in this special offer during the month of

September only. Active duty military I.D. required. This offer is not available online and must be purchased at the garden, 230 Quail Gardens Drive. For information, call (760) 4363036, ext. 217. Visit www. SDBGarden.org for more information.

Genetics used to personalize health care

CHAMBER

PROFILE ENCINITAS — Trends 4 21 offers personalized health care involving weight management, supplementation, compatibility with food groups, medical input and nutrigenomics. Owner and president Arnie Miller, Ph.D. started the business in 2008. Nutrigenomics uses an individual’s genetic profile to identify their predetermination to absorb antioxidants from the food they eat. Another test offered at Trends 4 21 will indicate the balance of carbohydrates, fat and protein to an individual’s diet that will help them maintain an appro-

A PLACE FOR IMAGINITIVE LEARNING

GRAND OPENING!

September 18 • 1:00-6:00 p.m. 257 N. El Camino Real Ste A Encinitas, CA 92024

priate weight while also determining the type of exercise program an individual should be performing. Trends 4 21 currently has five patients approved for five different tests to determine the role a person’s genes will play in the quality of life they will have. “Trends 4 21 takes a person’s ability to design their own personalized health care to a higher level and provides them with benefits of information that was not available to them previous to gene analysis,” Dr. Miller said. “We go further than just giving an individual their test results. We have a weight management program using regular food

that is medically sound and patients information that is currently being success- he says will help others fully used worldwide. It is experience a better lifestyle. For him, it is all about the relationships he forms. “My skills with people through life coaching and my ability to build relationships through positive connections and my caring spirit for others,” he said in response when asked what he can bring to Encinitas. Dr. Miller is happy to be practicing locally in Encinitas. “I was a professor at UCSD School of Medicine and have lived in Encinitas for more than 30 years,” he said. DR. ARNIE MILLER, Ph.D. Among his favorite also cost-effective and things to do in Encinitas are teaches people how to love meet new people and to eat the right way.” attend functions like street Dr. Miller offers his ❚ see Genetic on 11

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ENCINITAS FIRST • SEPTEMBER 2010

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Community garden coming to Encinitas ENCINITAS — A Community Garden Committee, appointed by City Council and made up of community volunteers, has been working for more than a year to site a community garden in Encinitas. Through a cooperative venture of the Encinitas Union School District, or EUSD, and Home Town Farms, the city of Encinitas will finally get a community garden. On June 29 EUSD approved the proposal to allot 5 acres of school district property on Quail Gardens Drive to be used as a community garden and a vertical growing farm. Gordon Smith, the chair of the Community Garden Committee and Dan Gibbs, CEO of Home Town Farms, approached the school district with their proposal to have a joint community garden and vertical growing farm on the school district site. Home Town Farms will grow and supply vegetables and berries for the school district’s food service program. EUSD Superintendent Tim Baird was enthusiastic about the proposal and presented it to the school board for their review and approval. The school board voted 4-1 for the EUSD farm and to put a bond initiative on the November ballot to create a learning center on the property. Under a plan conceived by the school district administration, community garden committee and Home Town Farms, the community garden will be given property to create the garden on the site on Quail Gardens Drive. Once the plan is finalized, it will go to the EUSD board for final approval. For more information or to volunteer assistance with the many facets of building a community garden, e-mail the committee at encinitascommunitygarden@gmail.co m Check the community garden blog at encinitascommunitygarden. blogspot.com.

The Encinitas Chamber of Commerce, it just works!

TINY TOWN The new “Town of Encinitas” was recently unveiled at a ribbon-cutting ceremony at the Garden Railroad of the San Diego Botanic Garden. Encinitas Mayor Dan Dalager and Encinitas CouncilwomanTeresa Barth were on hand to cut the ribbon along with Bob Kaplan of the San Diego Garden Railroad Society. Kaplan and many members of the Railroad Society created the new Encinitas, complete with the infamous boat apartments. They also donate many volunteer hours to maintain the popular railroad exhibit at the garden. Courtesy photo

Psychologist to bring years of experience and a variety of treatments to Encinitas

CHAMBER

Dr. Burnett has previously worked at Psychiatric Centers of San Diego, Sharp Mesa Vista Hospital, Stanford University’s Help Center, the V.A., and the National Center for Post Traumatic Stress Disorder. “We offer integrative and evidence-based treatments for persons suffering from

PROFILE ENCINITAS — Debra Burnett, Psy.D., CGP; clinical psychologist, is opening her office this month in Encinitas. “We offer psychological services including individual and group psychotherapy, and counseling for adolescents, adults and seniors,” Dr. Burnett said. “Our practice specializes in evidencebased therapies including cognitive behavioral therapy (CBT), dialectical behavior therapy (DBT), and acceptance and commitment thera-

DR. DEBRA BURNETT

py (ACT). Using an integrative approach, we provide valuable tools to assist people in coping with life stressors, life transitions, and struggles with mental illness.”

SAN DIEGUITO HIGH SCHOOL ACADEMY

Grad Night 2010 wants to thank...

Adio Footwear • Allen's NY Pizza • America's Finest City Dixieland Jazz Society • Boomers!• Bully's Del Mar • California Music Studios • Cardiff Seaside Market• Cedros Soles • Coast Brake & Wheel• Cohn Restaurant Group • Comedy Traffic School • Cox Communications • Del Mar Thoroughbred Club • Detour Salon • Dr. Barry R. Mozlin Optometrist • Encinitas Café• Encinitas Surfboards, Inc. • Firenze Trattoria • Flippin" Pizza (Encinitas) • Hansen's • Henry's Market (Encinitas)• Herman Cook Volkswagen • Hornblower Cruises & Events • In-n-Out Burger • Jimbo's Naturally • K1 Speed• Ki's Restaurant • La Paloma Theatre • Las Olas Mexican Restaurant • Lisa Kaufman Designs.com • Mr. Sushi • North Coast Repertory Theatre• Old Town Theatre (Cygnet Theatre Co) • Outback Steakhouse • Pat and Oscar's Restaurant • Rancho Auto Body • Real Mex Restaurants • Reuben H. Fleet Science Center • Rubio's Restaurants, Inc.• San Diego Air & Space Museum • San Diego Aircraft Carrier Museum • San Diego Natural History Museum • San Diego Repertory Theatre • San Diego Symphony • Sea World • Sony Electronics • Spy Optic Sunglasses • St Tropez Bakery & Bistro • Stussy, Inc. • The Fish Market • Today's Pizza and Salad • Ultrazone Laser Tag • VG Donuts and Bakery

A special thank you to the over 200 volunteers who helped make Grad Night 2010 a success SDAF Grad Night Council

depression, anxiety, post traumatic stress disorder, bipolar disorder, adjustment disorders, substance abuse, relational problems, bereavement and personality disorders,” Dr. Burnett said. Dr. Burnett is also certified as a group psychotherapist ❚ see Psychologist on 8

ARTIST OF THE MONTH Terry Oshrin will present an unusual exhibition as September Artist of the Month at St.Tropez Bakery & Bistro in The Lumberyard in Encinitas. Oshrin creates handmade, colorful mosaic art pieces where she utilizes colored glass, stones and glass beds to create the mosaic pattern and designs of pieces she calls her geckos. Courtesy photo

ENCINITAS FIRST • SEPTEMBER 2010

Fast and professional at Print & Copy House

CHAMBER

PROFILE

GRAD NIGHT

San Dieguito High School Academy’s Grad Night 2010 on June 18 was a huge success according to organizers. Nearly 300 graduating seniors came out for this all-night party and enjoyed giant jumpies, a 200-foot slide, human Foosball, carnival games, raffle prizes and more. The San Dieguito Academy Foundation wants to thank the business community and volunteers who helped make this a safe and sober night full of memories. Pictured above, from left, are Audrey Matthess, Sammy Maisel, Alex Henline, Callie Mahlan and Matt Morris. Courtesy photo

Psychologist continued from 7 through the National Registry of Certified Group Psychotherapists. Her practice offers evening and weekend hours and works with a wide range of problems, issues and symptoms. Dr. Burnett joined the Encinitas Chamber of Commerce for exposure and networking.

She hopes to bring to Encinitas a personalized environment and approach for supporting the community’s mental health needs. “I am excited by the opportunities to collaborate with other local health care providers,” Dr. Burnett said. “Encinitas is one of my favorite places, it’s incredibly beautiful here and so wonderful to be so close to the ocean.” Dr. Burnett’s favorite

Oktoberfest

throughout the day and also be mentioned as a vendor in continued from 1 our program. — Become a volunteer: event and get exposure to all the families that will be there We are always looking for

Practitioners continued from 3 you need in Encinitas. Thomas agreed. “I personally like to walk the main street to see what is out there,” she said. Anselmo’s favorite things

to do in the area include going to the beach, dining, yoga and shopping. Encinitas Acupuncture and Massage Inc. is holding their first open house from 2 to 5 p.m. Oct. 16, serving refreshments and hors d’oeuvres. There will be

things to do in Encinitas include watching sunsets, connecting with family and friends and enjoying the beach. “When you or someone you care about is having emotional or mental health problems there is a safe and confidential place to go to get help, support and information,” Dr. Burnett said. “We are here to serve you; if we cannot provide you with

the help you need we will do our best to assist you in finding alternative solutions,” she added. Dr. Burnett’s office is located at 355 Santa Fe Drive, Suite 200 in Encinitas. The office is open by appointment only, Monday through Saturday from 9 a.m. to 7 p.m. For more information, call (760) 635-3310 or visit www.drdebraburnett.com.

great minds to help on the For more information, committee as we work contact Angel Haag at angel through all of the details and haag@hotmail.com. we need lots of hands for the We will see you there! day of the event.

music and information about services offered, and guests will have a chance to meet and talk to the practitioners. When asked what the best part about having a business in Encinitas is, Thomas answered easily.

“Encinitas really has a sense of community and support within its small businesses,” she said. “It’s very rare these days, especially in fast moving Southern California, that people who walk through the front door of an office are greeted on a first-name basis,” Chandler said. “But Encinitas Acupuncture & Massage is not your average office — it is a rare jewel in downtown Encinitas.” “People will experience care, nurturing, health and well-being that will relieve their aches and discomfort,” Anselmo said when asked what she’d like people to know about the practice. Encinitas Acupuncture and Massage Inc. is located at 121 W. E Street. They are open Monday through Saturday from 8:30 a.m. to 6:30 p.m. For more information, call (760) 942-1128 or visit www. encinitasacupuncture. com.

Got a business news tip? E-mail info to: EncinitasFirst@yahoo.com

ENCINITAS — Print and Copy House, owned by Manee Hear, began in Encinitas in November 1996. They specialize in fullservice custom printing, with remarkably fast turnaround time at prices competitive with commercial printers. “We are a local company that understands what it takes to serve our market and keep our customers happy,” Manager Angela Hear said. “For more than 10 years we have built a reputation for fast, affordable, professional printing with unbeatable personal service,” Hear said. With so much to offer so close to home, Hear called Print and Copy House “your one-stop community source for all your printing needs.” Print and Copy House joined the Encinitas Chamber of Commerce for networking and to get their name out. In a time when many are opting for online printers, Print and Copy House offers

Bike riders continued from 1 clean the main thoroughfares four times a year,” Howard Whitlock, assistant superintendent of public works, said. “We can’t afford five to six times, and there’s a pretty good level of service.” Also at issue is that the property under discussion is shared by different entities, Whitlock said. Each side is turf protective, and little

its clients personal customer service. “Unlike online printers, we like face-to-face business so we can have a better understanding of what the customer really wants,” Hear said. When asked what the best part about having a business of Encinitas, Hear said it is the people. “The free-spirited environment with a diverse group of customers,” she said. Print and Copy House wants people to know that in addition to printing, binding and graphic design, they also specialize in invitations and

invites the public to stop in for a free quote. Print and Copy House is located at 523 Encinitas Blvd., Suite 104-6. They are open Monday through Friday from 9 a.m. to 6 p.m. For more information, call (760) 632-8911 or visit www.printandcopyhouse. com.

seems to get done. Breidenthal too understands the struggle. “The railroad and the city don’t get along,” he said. In Whitlock’s experience, there have been maybe five calls on the matter, but no official complaints. Breidenthal advises all disgruntled customers to continue calling and to stay on the main road for now, where the thorn concentration is less.

Welcome! The Encinitas Chamber of Commerce would like to welcome all new and renewing members.

New members

• Davis Pediatric Dentistry • Debra Burnett Psy.D. • Encinitas Acupuncture & Massage

Renewing members

• 2000, Coldwell Banker, Jan Grieder • 1988, Encinitas Foreign & Domestic • 2000, Kent C. Howard, DMD ( Cardiff ) • 2000, North County Transit • 2000, San Diego Botanical Gardens

New member plaques supplied by:

• Angel Haag • Pacific Wealth Management • Pacific Oncology & Hematology • UC San Diego Cardiology • PrePaid Legal, Robert McNulty • Rady’s Children Specialist of San Diego, A Medical Practice Foundation

• 2008, Bentley’s Steak & Chophouse • 2009, BHA, Inc. • 2009, Comerica BankEncinitas Banking Center • 2000, Legoland California • 2000, Wealth Preservation

ENCINITAS FIRST • SEPTEMBER 2010

Artist New theater opening for fledgling writers, performers space for rent ENCINITAS — San Dieguito Art Guild’s Off Track Gallery located in the Lumberyard Shopping Center in downtown Encinitas has space available for rent for 3dimensional artists. This includes small sculpture, pottery, fiber art, glass art and other original, handmade art. The space is not available for jewelry artists because that category is full and there is a waiting list. Artists must join the guild for a yearly subscription of $75. The rental for a grouping of three cubes (each cube is 18-by-18-by18) is $50 per month. In addition the artist must be willing and able to staff the gallery for two half-day shifts per month and perform some other task related to the running of the gallery. The gallery is located in downtown Encinitas in the Lumberyard shopping center directly across from the very busy St. Tropez Bistro. The guild reports that sales have been very good in all media. If interested, contact Linda Melvin at (619) 200-3431 or by e-mail at orpainter197@aol.com to ask about the jurying in process. To find out more about the guild and the gallery, visit www.OffTrack Gallery.com.

Calendar

ENCINITAS — Celebrationworks Theater, founded by writer Carol Roper, will launch the Seaside OffBroadway Theater on Sept. 11 at the Seaside Center, 1613 Lake Drive and seeks interested playwrights, actors, directors, and theater lovers. Celebrationworks at Seaside’s mission is to encourage a creative, nurturing environment for the development of a resident theatre company comprised of playwrights, actors and directors of all

ages, minorities, women and those who may be dealing with a physical challenge, to produce new, original, highquality theatre. Celebrationworks only produces original and new plays, and keeps ticket prices at an affordable $10 and $12 per seat. Living in New York City in the 1970s, Roper was exposed to all kinds of theater. She once climbed two flights of rickety stairs to see a play in a loft written by a neighbor of

hers, Lanford Wilson, “The Hot L Baltimore.” Wilson later won the Pulitzer Prize, and Roper later became committed to bringing the excitement of original theatre back to local community. Because Seaside Center donates the space to Celebrationworks, Roper is able to take risks that other small theatre companies must avoid due to budget constraints, and the false notion that audiences want to see last season’s Broadway leftovers,

com, and attend the first meeting Sept. 11, as are all interested theater lovers. “Writers, if you have a writing sample (no more than 10 pages), we’d love to read it,” Roper said. Send material to celebrationworks@gmail.com. Visit www.celebrationworks.org for details. Other questions, queries and sign ups can contact Carol Roper at celebrationworks@gmail. com.

Many consumers focusing on paying off debt rate remained unchanged at 9.5 percent, as people again left the labor market. Average weekly hours worked increased 0.1 hours to 33.5 in July. Employment in May and June was revised downward 97,000. The employment rate may deteriorate a bit going forward as workers Employment Payroll employment fell who left the labor market reby 131,000 in July, largely enter. due to 143,000 fewer temporary Census workers. Total ISM Manufacturing private employment Survey increased by 71,000 in July. The Institute for Supply Manufacturers increased Management’s (ISM) manuemployment by 36,000 jobs, facturing survey decreased up from a 13,000 increase in in July to 55.5, from 56.2 in June. Growth in the service June. However, the index sector was comparable with has been above the expan38,000 jobs added in July. sionary threshold of 50 for a The beleaguered construc- full year. Six of the index’s 10 tion industry shed employ- components rose in July. ees for the third straight Even as the index continues month. The unemployment From www. uschamber magazine.com Consumers continue to focus on paying off existing credit commitments. Business confidence remains strong, but slightly weaker than we’ve seen. The labor market remains troubled.

its months long slide, business confidence remains up from recent lows, and the manufacturing sector continues to hold up reasonably well, albeit not spectacularly.

ISM Service Industry Survey The Institute for Supply Management’s (ISM) nonmanufacturing index increased in July to 54.3, from 53.8 in June. This is the seventh consecutive month the index has been above the expansionary threshold of 50. Three components increased in July, but the other seven components fell. Despite this dip, business confidence is up from recent lows, and the service sector continues to hold up well relative to the past year.

exhibit. For tickets and more Resource Center. For more 17. Visit www.intrepidshake information, visit www.sdb- information, visit www. speare.com for ticket informagarden.org. encinitaslibfriends.org/Events tion. .php 111. 13. There are two class times on Thursdays 6 to 7 p.m. and Sept. 13 Sept. 24 7:15 to 8:15 p.m. The Monday A free concert, An Evening Sept. 16 The second annual Lima class time is 7:15 to 8:15 p.m. with Peter Sprague, will take Encinitas Classic Car Night Bean Faire will take place from The cost of all the classes is place at 6:30 p.m. Sept. 13 at will take place from 5:30 to 6 to 8:30 p.m. Sept. 24 at the $62.50 residents, and $72.50 the Encinitas Library, 540 7:30 p.m. Sept. 16 on Coast San Dieguito Heritage nonresidents. The classes are Cornish drive. For more infor- Highway 101 between D and Museum, 450 Quail Gardens held at the Encinitas mation, visit www.sdcl.org. G streets. There will be more Drive. There will be a talent Community Center, 1140 than 200 cars, live music and show and tequila tasting, food Oakcrest Park Drive. Call Sept. 14 great dining. For more infor- and more. The cost is $20 and (760) 738-4212 or visit www. As part of the MiraCosta mation, visit www.encinitas $15. For more information, EncinitasRecReg. com for Lecture Series, Rica Sirbaugh 101.com. call (760) 632-9711 or visit more information. www.sdheritage.org. French will give a free lecture “We’ve Come a Long Way Sept. 18 Sept. 9 Baby! Astronomy in the 21st The Wavecrest Woodies Sept. 25 The Scarlet Furies and Century,” at 6 p.m. Sept. 14 at event will take place from 8 The second day of the Gayle Skidmore will perform the Encinitas Library, 540 a.m. to 3 p.m. Sept. 18 at the Lima Bean Faire will take a free concert from 5:30 to Cornish Drive. For more infor- Moonlight Beach parking lot. place from 11:30 a.m. to 3 7:30 p.m. Sept. 9 at the mation, visit www.sdcl.org. There will be more than 300 p.m. Sept. 25 at the San Encinitas Library, 540 cars on view, food, vendors Dieguito Heritage Museum, Cornish Drive. For more Sept. 14 and more. Visit www. 450 Quail Gardens Drive. information, visit www. Free Cardiff Candidates sandiegowoodies.com for There will be a lima bean encinitasconcerts.com. cookoff, entertainment, Forum for the Encinitas City more information. bingo and more. The cost is Council will take place at 7 $25 and $20. For more inforSept. 10 p.m. Sept. 14 at Ada Harris Sept. 19 An Artist Sketch Jam will Elementary School, 1508 Words Aloud Open Mic for mation, call (760) 632-9711 or take place at 7 p.m. Sept. 10 at Windsor Road in Cardiff. local authors will take place at visit www.sdheritage.org. Studio 2nd Street, 528 Second Cardiff Town Council will pres- 3 p.m. Sept. 19 at the Encinitas Street in Encinitas. The free ent the event. For more infor- Library, 240 Cornish Drive. Sept. 25 event will feature a sketch to mation, visit www. cardifftown The event is presented by San The third annual Encinitas live music. For more informa- council.org. Diego Writers. Visit www. Lifestyles Fashion Show will tion, visit www.studio sandiegowriters.com for more take place from 5 to 8 p.m. 2ndstreet.com. information. Sept. 25 at Regent Gas Station, Sept. 15 710 S. Coast Highway 101. A lecture by “Downtown Sept. 11 USA” author Susan Madden Sept. 24 to Oct. 17 Tickets are $20 in advance; $25 A Gala in the Garden will Lankford will be held in conIntrepid Shakespeare day of event. The show will take place at 5 p.m. Sept. 11 at junction with a food drive at Company presents “Romeo feature local talent, models San Diego Botanic Garden, 6:30 p.m. Sept. 15 at the and Juliet” at the Roundabout and fashion unique to 230 Quail Gardens Drive. The Encinitas Library, 540 Cornish Theater on the San Dieguito Encinitas. For more informaevent will feature food, enter- Drive. Nonperishables will be Academy campus, 800 Santa tion, visit www. encinitas101. tainment and a sculpture collected for the Community Fe Drive, from Sept. 24 to Oct. com.

continued from 2

or hits of yesteryear. Roper believes that audiences are ready for the excitement of discovering new plays. Celebrationworks at Seaside seeks writers who have completed at least one full-length or one-act play that has received a staged reading, or professional writers crossing from another field. Actors who have credits, or are studying acting, and directors who have directed before are invited to e-mail celebrationworks@gmail.

Factory Orders

credit balances they have. Consumer credit outstanding declined again in June at an annual rate of 0.7 percent. In the second quarter, consumer credit declined at an annual rate of 3.2 percent. Revolving credit balances fell by 6.5 percent at an annual rate in June and finished the second quarter down 9.4 percent. Nonrevolving credit balances increased in June at an annual rate of 2.4 percent after increasing 1.4 percent in May. Over the second quarter, nonrevolving balances increased 0.1 percent. In sum, credit balances fell by $1.3 billion in June. Despite improvements in the terms of credit, conConsumer Credit? According to the Federal sumers remain intent on Reserve, consumers are still carrying lower balances and trying to lower the existing improving their personal balance sheets. New orders for manufactured goods fell 1.2 percent in June after decreasing 1.8 percent in May. Nondurable shipments decreased 1.3 percent while durable shipments fell 0.3 percent. This report is consistent with other data on manufacturing, which points to continued growth, but at a slightly slower pace. Weak confidence in the labor market is hampering consumer spending at the moment. When that confidence rebounds, consumers will return to the stores and drive growth in factory orders.

Sept. 25 Movies in the Park will feature “Finding Nemo” at 8 p.m. Sept. 25 at Cottonwood Creek Park, 95 N. Vulcan Ave. The event is free. Bring blankets, low back chairs and snacks. For more information, visit www.encinitas recreg.com.

p.m. at Flora Vista Elementary School

Yoga for Seniors Mondays at 2 p.m. at the Encinitas Community and Senior Center Wednesdays at 3 p.m. at the Cardiff Library, www.silver ageyoga.org

Sept. 26 The third day of the Lima Bean Faire will feature the Lima Bean Follies from 12:30 to 3 p.m. Sept. 26 at the San Dieguito Heritage Museum, 450 Quail Gardens Drive. Live entertainment will be followed by dessert. The cost is $20 and $15. For more information, visit www.sdheritage. org.

Horseshoe Pitching Age 12 and up, Tuesdays and Thursdays at 5 p.m. at Oakcrest Park. For more info, call the Cardiff Riviera Horseshoe Club at (760) 4365166

ONGOING Farmers Market — Sundays from 10 a.m. to 2 p.m. at Paul Ecke Central Elementary School — Sundays from 2 to 5

Got a business news tip? E-mail info to: EncinitasFirst@yahoo.com

ENCINITAS FIRST • SEPTEMBER 2010

August Sundowner:

Que maravilloso! Story and photos by Suzanne Perez Swanson

That is the only way to describe the Encinitas Chamber of Commerce’s August Sundowner at Casa de Bandini on Aug. 17. Our famous weather, a beautiful Spanish garden setting, tables with brightly colored cloths, delicious Mexican appetizers, a friendly, helpful wait staff, unique and fun prizes and the chamber staff and volunteers all came together to produce a lovely event with plenty of time for networking. Joe Erdelen, Costco, added delicious dessert items that are made in Costco’s bakery: red velvet cake, strawberry cheesecake and Boston cream pie. No one went hungry and diets were abandoned. The team of Dennis and Sunshine Smith, Taylor Place Realty, oversaw the selling of tickets and the awarding of the opportunity prizes. Even Casa de Bandini staff got involved, bought tickets and won. Prizes included a surfboard from the chamber; two pairs of tickets to Del Mar Thoroughbred Horse Racing from Andy Lee of Print Zone Entertainment; a coffee and tea basket from Nettie Nelson, Nettie’s House; a very gener-

ous gift certificate from Ted Nothorn of Computer Trouble Shooters; a necklace from Queen Eileen’s; a six-pack of Kona Ale and a box of chocolate from Robin Tarr of Jonathan Tarr Foundation; two gift certificates from Jamroc 101; two Pancake Breakfast tickets from the Lions Club; a bottle of wine from Catherine Armentrout of Events Happen; and a hurricane candle holder from Suzanne of Business Blossoms Florist. Angel Haag, president of the board, kept her remarks brief reminding everyone that the chamber’s signature event, Oktoberfest, is on Sept. 26 on Mountain Vista in Sunshine Smith, who sold herself a winning ticket, with Dennis Smith and Suzanne Perez Swanson. Encinitas. Check out this event on the special website which has been set up for information, www.encinitas oktoberfest.com. Stephanie Edwards, interim executive director, was seen chatting with many of the guests and, knowing Stephanie, urging them to join the chamber. A very heartfelt thank you to all our guests and members who supported this event. We couldn’t do it without you! Dr. Perry Sexton and Dr. Dave Edmunston ask where it How marvelous! hurts.

Mary Purviance, San Diego Trust Bank; Uri Akler, Northstar Limousines; and Maggie Houlihan, deputy mayor of Encinitas.

John Reinhardt, Reinhardt Insurance Services, wins a chance to bet on the horses.

A very happy Frank del Salvio, Farmers Insurance, is off to the beach.

James Bond and the Bond girls; Margo Oakley, San Dieguito Heritage Musuem; Eileen Burke; and Sally Foster, MiraCosta Community College.

Peter Cota-Robles, director of engineering services with the city of Encinitas, accepts his coffee and tea basket.

Robin Tarr, Jonathan Tarr Foundation, and Stephanie Edwards, chamber interim executive director, make plans.

Doug Jones, C.E.R.T., explains services.

Molly Patterson, Ingrid Loreto, Mario Lopez and Arnie Sanchez laugh while they work.

ENCINITAS FIRST • SEPTEMBER 2010

Sold continued from 1 County listings pages. July sales results by California county (available at the BizBen.com July statistics pages) are as follows: Alameda: 55, Amador: 4, Butte: 5, Calaveras: 1, Contra Costa: 20, El Dorado: 5, Fresno: 34, Humboldt: 1, Imperial: 1, Kern: 30, Lassen: 1, Los Angeles: 352, Madera: 1, Marin: 12, Merced: 7, Monterey: 20, Napa: 18, Nevada: 3, Orange: 112, Placer: 10, Riverside: 45, Sacramento: 45, San Bernardino: 54, San Diego: 92, San Francisco: 61, San Joaquin: 23, San Luis Obispo: 11, San Mateo: 24, Santa Barbara: 27, Santa Clara: 77, Santa Cruz: 4, Shasta: 10, Siskiyou: 1, Solano: 10, Sonoma: 28, Stanislaus: 18, Sutter: 5, Tehama: 4, Tulare: 22, Tuolumne: 4, Ventura: 32, Yolo: 7.

‘Can-Dos’ continued from 4 down big men. — You cannot help the poor by destroying the rich. — You cannot lift the wage earner by pulling down the wage payer. — You cannot keep out of trouble by spending more than you earn. — You cannot further the brotherhood of man by inciting class hatred. — You cannot establish sound security on borrowed money. — You cannot build character and courage by destroying men’s initiative and independence. — You cannot help men permanently by doing for them what they could and should do for themselves. Today, we have a government attempting to do all the “cannots.” There’s a better path. It’s called free enterprise. It operates on a few fundamental principles: It’s the private sector that creates jobs, not government; individuals are better at spending and investing money than bureaucrats in Washington; the health and safety of workers and consumers can be achieved without strangling growth and innovation; Americans can compete and win globally if given a level playing field; and the ability to risk, fail, and try again is at the heart of the American Dream. Free enterprise has the power to turn our “cannot” economy into a “can-do” economy, creating jobs, opportunities, and prosperity. Doesn’t it deserve our support?

Spotlight continued from 3

Inflation

evaluation report; hosted a site visit by peer evaluators representing ACCJC; and represented the college at the commission’s June meeting. These reaccreditation requirements were the vehicles through which the college demonstrated its commitment to, and fulfillment of, commission standards. The college’s board, faculty and staff worked tirelessly to ensure that we not only met the standards, but also were honest in assessing areas in which we could grow. Reaffirmation of accreditation is not automatic or guaranteed; in fact, in recent years, many colleges have received a variety of sanctions. In MiraCosta’s case, our accreditation was reaffirmed and the college was commended in many areas, including our achievement in reestablishing a positive and collegial environment; the college’s robust use of modern information technology; our nationally recognized service learning program that partners with more than 75 nonprofit organizations and public schools, and involves more than 1,000 MiraCosta students annually; our com-

continued from 4 declining productivity, unit labor costs rose 0.2 percent at an annual rate in the second quarter. With extraordinary low labor costs and lower productivity levels, demand for labor should increase going forward.

Change The beautiful Cardiff campus of MiraCosta college. Courtesy photo

prehensive library services and collections; and our beautiful facilities and grounds that enhance the college’s learning environment. While the college is celebrating this welcome news, we must now turn our focus to follow-up work that needs to be accomplished in the next three years. As part of our reaffirmation, the college must prepare two follow-up reports: one in March 2011 and another in March 2012. The first report will demonstrate the ways in which we are using datadriven, integrated planning in institutional decisionmaking. The completion

Genetic

and implementation of the college’s Master Plan, currently underway, is key to this outcome. The second report will address recommendations concerning student learning outcomes and evaluate the efficacy of our new governance structure. Finally, all colleges are required to file a Midterm Report in the third year after a comprehensive evaluation (March 2013), indicating further progress on recommendations and future goals. We are fully committed to meeting these high standards and embrace this opportunity to improve. I firmly believe that MiraCosta will be a better college as a

result of fulfilling the commission’s recommendations. The college has so much to be proud of — successful students, exceptional instructors, state-of-theart programs, thriving arts and cultural programs, support from our community, and of course, beautiful campuses. MiraCosta is an exemplary institution and the future for our college is promising. Receiving reaffirmation of accreditation adds another proud milestone to MiraCosta’s history as we strengthen the academic excellence and collegiality that have long distinguished this college.

“If wellness is part of your personal agenda, then check out the value of what street fairs and holiday we can offer that can benefit parades. you and lead you to positive

results,” Dr. Miller said. from 10 a.m. to 6 p.m. Trends 4 21 is located at For more information, 1364 Ahlrich Ave. in call (760) 802-1134 or (760) Encinitas. They are open 704-0587. Monday through Friday

Mixed-use

first downtown structure to have an underground parking garage. The two-story, underground parking area will have 250 spaces. While Pacific Station is a large-scale example of mixed use, other projects exist that bring work and living closer together in the downtown area. Charlie and Shelly Sougias, owners of Charlie’s Foreign Car in downtown, developed a mixed-use project more than two years ago. The Second Street building located between G and H streets encompasses two parcels that have three residential units atop three retail and office spaces. The courtyard brings the development together and gives it a community-like quality. “We don’t plan on ever selling it,” Shelly said. “The economy has taken its toll on businesses but the residential units have always been full.” The Encinitas Chamber of Commerce leased office space in the building until it became financially untenable recently. Despite a few setbacks, Shelly said she is a firm believer in the mixed-use concept. “I like it, I don’t want us to be another Del Mar where everything on the bottom floor (of a building) is banks and insur-

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continued from 3 Coast. “Where I’m from, this is what living looks like,” she said. “You walk to transportation or work, to the market, everything.” Opponents and city officials worried mostly about the traffic congestion that might be generated from a development in an already dense area of the city. However, DeWald said the project has taken every precaution to alleviate traffic. “Highway 101 gets about 18,000 trips per day; a large number are not Encinitas residents,” DeWald said. “With only 47 residential units, it maybe generates 400 more cars. In fact, a lot of the trips they usually would take, they aren’t now, like to the beach, grocery store and restaurants.” “While Whole Foods might generate more traffic, we’re adding 30 percent more parking on 101,” he said. “So in the end, we’re slightly reducing the traffic.” Nancy Nelson, owner of Common Threads in downtown on Highway 101, said she is supportive of the new development. “Change is going to happen. If you don’t manage the change it’s going to happen to you.”

The Encinitas native said that how the character of downtown is going to be shaped by the project remains to be seen. “There have been people who have had concerns about traffic resulting from Pacific Station and you’re just not going to know the full impact until it happens,” she said. Yet, Nelson remains optimistic that the project will provide benefits to the community. DeWald said interest is high in the 47 residential units that range in price from $300,000 to $1 million. Occupying a prime 1.4-acre lot along Coast Highway 101 between E and F streets, Pacific Station provides easy access to public transportation, dinning, shopping, a new grocery store and other service-oriented businesses. The project will certainly change the face of the downtown area but hopefully create a more cohesive atmosphere and enhance the sense of community according to DeWald. The LEED Silver-certified building is the first three-story building downtown, with environmental improvements that allow for greater efficiency. Located a block from the city’s Coaster train station, Pacific Station will also be the

ance companies,” she said. “Encinitas is a great place to live, I want to support it. I think it (mixed-use) just makes it a more positive downtown feel. Shelly said the idea of having everything necessary for a quality of life within distance is a distinct advantage. “There’s more walkability and people spending money in downtown,” she said. “It’s fun, especially when you can go to 15 restaurants and they’re all good.” According to smart growth advocates, mixed-use developments provide a host of advantages. From a city’s perspective, it can increase revenues with new retail outlets, promote a more vital commercial district for existing businesses in the area and decrease traffic and the need for additional infrastructure maintenance. Community and preservation advocates point to the village-like atmosphere that is promoted in projects like Pacific Station and the increased transportation alternatives. “I’m hoping the trend continues and we can provide people with more housing opportunities that are environmentally sensitive and promote a better sense of community,” Seanz said.

continued from 4 speak up when team members are quick to dismiss concerns or ideas with a smirk. Successful managers also know that a company, like the human body, has vital signs that measure its well-being. Doctors check your pulse, temperature, and blood pressure. Successful leaders have their own indicators: Are their products or services better than their competitors? Do they deliver on time? Do they create ideas and services that help customers stay ahead of their competitors? Do they, instead of someone in India, answer the telephone? While serving as a resource to the Young Presidents’ Organization, an association of men and women who became company presidents before age 40, I saw time and again that successful managers are laser focused on their goals and attaining them. They are alert to events gathering over the horizon that could affect their companies. Unsuccessful managers, on the other hand, are endlessly putting out fires, darting from problem to problem, sleeplessly wondering, “Why didn’t I get anything done today?” Deep within the onion’s core is perhaps the most important quality that successful business owners and leaders share — joy in taking an idea from inception to a living company. That spark is missing in unsuccessful managers. Robert W. Goldfarb is president of Urban Directions, Inc., a management consulting firm that mentors and advises managers and management teams in public and private companies. He is author of What’s Stopping Me From Getting Ahead?, published by McGrawHill and available for purchase on www.amazon.com.

ENCINITAS FIRST • SEPTEMBER 2010