www.encinitaschamber.com
Volume 6, Issue 8
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Doctors talk keeping kids fit for fall By Lillian Cox t’s back-to-school season again, time to think about shopping for new clothes and school supplies. Even more important, but often overlooked, is anticipating health issues which may arise in the new school year. The Encinitas Chamber of Commerce is hosting a pediatrician panel titled, “Fit for Fall” from 5:30 to 7:30 p.m. Aug. 26 at the Encinitas Library. There will be food and drinks served at the moderated event. Dr. Nick Levy, medical director at El Camino Pediatrics, will discuss attention deficit hyperactivity disorder, or ADHD, a condition that affects between 2 and 5 percent of children and adolescents to the extent that it affects educational DR. NICK activities and social LEVY interactions. “It can also interfere with other areas of a child’s life such as team sports,” he said. “Many of these children have below average handeye coordination which impacts athletic ability as well.” Children who suffer from ADHD have trouble suppressing impulses, thoughts, feelings and ideas and tend to act on them even when they know that they shouldn’t. While some may have physical activity associated with this lack of
I INSIDE The chamber’s interim executive director talks leadership philosophy and plans for the future PAGE 4
Many turn out for the food, music and fun at the Encinitas Elks Lodge’s three-day Hootenanny event PAGE 13
A national executive gives tips for keeping your IT expenses from eating up your business’ budget PAGE 2
The new chamber office played host to the July Sundowner with food and prizes donated by local businesses
AUGUST 2010
A continuing series
ENCINITAS for world-class health care
We have it all. suppression (i.e. hyperactivity), others will tend to follow a train of thought unrelated to the academic or social situation in the moment and so they “daydream.” These patients (who used to be labeled ADD and are now called ADHD inattentive-subtype) are often missed in their younger years as they are not disruptive in the classroom. Many times they are girls. “If they are also of high intelligence, they may manage to get through their schoolwork and even achieve adequate grades early on,” Dr. Levy said. “By the time they
reach middle school, however, the academic demands generally prove too great and they begin to fail or not do nearly as well as expected.” Levy said these are children who should be straight A students but eventually have difficulty maintaining Bs. “Sometimes children are referred to their physician by a teacher who recommends that they be given medications for ADHD,” he said. “It is prudent at this time to do an evaluation that looks at all of these other areas so that children are not started on medications
without a good reason. While there is no one specific test for ADHD, it is wise to be as sure about the diagnosis as possible before considering the use of medications.” A pediatrician, Dr. Levy collaborates with Dr. Stephen Park, a licensed clinical psychologist in the assessment and treatment of patients with ADHD. This represents approximately 25 percent of his clinical practice. Levy says that while the goal is to avoid medication where possible, the response to medication in a true ADHD patient is remarkable and extremely beneficial. “There is essentially a normalization of neurological pathways and for these patients a sense of clarity and the ability to direct and maintain focus,” he said. Left untreated, adolescents with ADHD are at higher risk of drug abuse, petty theft and teen pregnancy. “If you know you have ADHD and address it properly your success is very high,” he said. “The disorder is inheritable and is often present in one or both parents of a child who has been diagnosed with it.” Levy adds that as adults many ADHD kids excel because of their ability to “think outside of the box.” Two distinguished physicians from Rady’s Children’s Hospital will ❚ see Fit on 12
Fire marshal’s son killed in Afghanistan
RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023
PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94
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left, Encinitas Project Manager Bryce Wilson; Encinitas Engineering Services Director STAMP OF From Peter Cota-Robles; American Public Works Association Peer Review Team member Steve Encinitas Project Manager Mark Hosford; APWA Accreditation Director Ann Daniels; Encinitas Public Works Director Larry Watt; APWA Peer Review Team member APPROVAL Pageau; Laura Brown; Encinitas Public Works Superintendent Shawn Atherton; APWA Peer Review Team member Mark Schoening; and Encinitas/SDWD Assistant Manager Victor Graves celebrate the Encinitas Public Works and Engineering Services Departments receiving accreditation following a comprehensive evaluation by the American Public Works Association. The accreditation program’s purpose is to objectively evaluate, verify and recognize compliance with the recommended management practices. Encinitas is the 59th agency in the country and the first in Southern California to receive this prestigious recognition. Courtesy photo
ENCINITAS — Many in the city of Encinitas were greatly saddened to hear of the recent death of Naval petty officer Justin McNeley while serving in Afghanistan. McNeley is the son of Encinitas Deputy Fire Marshal George McNeley. “It’s always sad to hear about a serviceman killed while performing his duty to serve our country, but since George is a member of our Encinitas family, that makes this incident particularly tragic,” Mayor Dan Dalager said. “Our warmest thoughts and prayers go out to his family and the family members of all military personnel killed in the line of duty.” “Our hearts, thoughts and prayers go out to the McNeley family,” Fire Chief Mark Muir said. “The fire department family ❚
see Killed on 13
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ENCINITAS FIRST • AUGUST 2010
Calendar
BOUQUETS BY BONNIE
The next Encinitas Chamber of Commerce
Sundowner will be held at Diane Power’s Casa de Bandini LLC La Comida de Mexico – The Forum 1901 Calle Barcelona , Carlsbad from 5:30 to 7:30 p.m. on
Tuesday, Aug. 17 The next Encinitas Chamber of Commerce
Monthly Networking Luncheon will be held at Garcia’s Mexican Restaurant & Creative Catering 1486 Encinitas Blvd., from 11:30 a.m. to 1 p.m. on
Thursday, Aug. 5 Aug. 5 A summer luau featuring the Pride of Polynesia Dance Revue will be held from 5 to 7 pm. at Belmont Village Senior Living, 3535 Manchester Ave. in Cardiff. The event will support the American Cancer Society’s Relay for Life in Encinitas. A $25 donation requested. Seating is limited at this event and reservations are required. Complimentary valet parking will be pro-
vided. RSVP to (760) 4368900.
Aug. 5 Raggle Taggle Celtic Band will perform a Thursday Family Fun Night concert at San Diego Botanic Garden from 5:30 to 7:30 p.m. Aug. 5. The concert is free with admission. For more information, visit www.sdbgarden.org. ❚ see Calendar on 12
Bouquets by Bonnie recently celebrated its ribbon cutting. Pictured front row from left are Ambassador Claudia Yates, Get Fit S.D.; Linda Jones, Bouquets by Bonnie; Bonnie Woelfel, owner; and Ambassador Sunshine Smith, Taylor Place Realty. Pictured back row from left are Debbie Caligiuri, Encinitas Chamber membership sales; Eric Woelfel, tech support; Larry Woelfel, set design; Russell Astiglioni, tech support; and Ambassador Nettie Nelson, Nettie’s House. Bouquets by Bonnie is a local florist who works out of her home to provide the freshest flowers at the best prices. They love to do weddings and match flowers to the client’s individual style. They also rent chuppas, tropical baskets, sheperds’ crooks, arches, tall cylinders, Manzanita trees and pillars to help keep prices reasonable for weddings and parties. Call (760) 9441208 or (760) 809-1177 for an appointment. Courtesy photo
Don’t let IT costs get the best of you Monthly news update from DEMA By Marc Fierro FROM WWW.USCHAMBER MAGAZINE.COM
While attending college, I worked for my father’s consulting firm part time. One thing I remember most was the firm’s large tax bill. It made me think twice about owning my own business. While death and taxes are inevitable, high IT costs do not have to be. Below are some free resources that can help prevent your business from busting its IT budget. If you want to save money on computer software, you may want to consider Microsoft’s new free version of Office 2010, called Office Web Apps. Google has a similar offering called Google Docs. As opposed to software that must be purchased
and loaded onto your computer, Office Web Apps and Google Docs are webbased, making it convenient for business owners who are out of the office frequently. With Office Web Apps, businesses can save $119 to $499 on one-time software expenses and eliminate expenditures on storage devices or thumb drives because their files are saved on Microsoft’s server. Users concerned about the online advertising that comes with the free version of Office 2010 may want to look at OpenOffice, which offers free software for word processing, spreadsheets, presentations, graphics, databases, and more. OpenOffice is highly compatible with other office software and is ❚
see IT on 15
We Want Your News! Encinitas First wants to help you share your business news. Any type of business news you’d like to share, we want to hear. From ribbon cuttings to new hires to change of location, no news is too big or too small for Encinitas First. Whether you’re a member of the Encinitas
Chamber of Commerce or not, Encinitas First is the place to let everyone know what’s going on in local businesses. Please submit your news to encinitasfirst@ yahoo.com. If you are submitting a picture, please include full names of anyone pictured.
DEMA has been working with the city of Encinitas Public Works Department to identify the most heavily littered areas of downtown Encinitas. DEMA identified the side streets of D and E as the most heavily trafficked, especially during the summer months. DEMA and the city of Encinitas were able to get nine additional trash cans installed at these locations. Keep your eye out for the new trash cans and please keep downtown Encinitas clean and help control litter.
New online event calendar for DEMA members DEMA encourages all members to send them information on special events that they will now post on their online event calendar. Please send the date, time and location of the event with a short description to info@ encinitas101.com.
Rancho Coastal Humane Society turns 50
In case you haven’t heard, Rancho Coastal Humane Society is celebrating its 50th year of service to the community. Many individuals who discover RCHS comment that the facility is the “best kept secret in San Diego County.” While the compliments are greatly appreciated, it is their goal to reveal their mission to every animal lover within their reach. Their “coming out” party will be the 50th Anniversary Gala Event that will be held Oct. 2, at the Del Mar Country Club. This event is their way of getting the secret out that they are a premier boutique shelter in Southern California helping more than just the animals.
board elections are coming up this September. DEMA welcomes all downtown Encinitas residents and merchants to run for the DEMA board. For more information on board member responsibilities or to announce your candidacy, call the DEMA office at (760) 943-1950. Anyone who decides to run for the DEMA board must notify the DEMA office by Aug. 17.
Calling artists! Calling all emerging talented artists without space to display their art — there is space on DEMA’s walls. Contact Dody Crawford for details at (760) 943-1950.
DEMA parking strategy being developed
DEMA has identified as a priority to create a longterm strategy for parking downtown that they can DEMA promote to the city. That
Elections for DEMA board in September The
annual
strategy includes looking at the possibilities and approaches to centralized parking such as creating parking structures in the downtown as a key element to long-term parking planning. The coastal communities have a unique challenge in that they have parking pressures from a variety of sources (merchant, transit, residential and tourism) and generally have long linear dimensions because of the coast to place parking in. DEMA has recruited a graduate student in public planning to research other communities and how they have dealt with parking problems in the past. Through this intensive study DEMA will compile a proposal to put forth at the city. Please call DEMA office at (760) 943-1950 with any questions or input. DEMA will keep you updated with future parking workshops and input sessions.
MiraCosta’s fall semester starts soon ENCINITAS and OCEANSIDE — MiraCosta College’s fall semester starts Aug.23 with hundreds of class offerings in dozens of subjects. Even with the recent state-mandated increase, tuition is still a bargain at just $26 per unit for California residents.
Now is a great time to work toward a degree or certificate to get started in the workplace or transfer to a four-year university, or simply take classes for personal enrichment, professional growth or to gain a new skill. Classes are offered during
the day, evening, weekends and online. Students may also enroll in self-paced classes taught in computer labs on campus. Don’t miss out on late-start classes either. MiraCosta also offers a wide selection of classes that begin the week of Sept.
6 and conclude at the same time as “regular” courses. For more information, to register for classes or to request a class schedule, call (760) 757-2121 or visit www.miracosta.edu. Financial aid and scholarships are available.
ENCINITAS FIRST • AUGUST 2010
FRANCISCO RODRIGUEZ
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The UPS Store — so much more than shipping
Spotlight on Higher Education
MiraCosta preparing students for success In these challenging economic times, it is vital that career training and retraining become available to those in the community who find themselves at a crossroads. MiraCosta College recognizes this need and has positioned itself at the forefront by providing opportunities for students seeking to carve out a new niche for themselves in the workforce. By adapting its curriculum to address this urgent need, the college has expanded its offerings, most recently in the areas of nuclear energy and hybrid vehicles. MiraCosta College students interested in a nuclear energy career are now benefiting from a $150,000 grant by the Nuclear Regulatory Commission that provides scholarships for books, tuition and fees for 48 students to participate in the college’s new Energy Technology Associate in Science degree program. “Our partnership with MiraCosta College has resulted in a two-year associate degree program that will help provide qualified candidates to support San Onofre Nuclear Generating Station operations well into the future,” said Barry J. Wallace, Southern California Edison’s (SCE’s) director of nuclear training. “More importantly, we are investing in local people, through a local institution, for a local employer. We are very excited about what this partnership means to our community.” MiraCosta College is the only college in the state of California to offer an Energy Technology Associate in Science degree, and one of only a handful of colleges in the nation to offer training for future radiation protection technicians. “There’s a great market for qualified technicians in nuclear power plants. There are also ample opportunities in other industries such as health care, biotechnology, and research and development,” said Dr. Eric Goldin, MiraCosta’s lead instructor for the ❚
see Education on 14
ENCINITAS — The UPS Store at Encinitas Ranch is owned by Encinitas resident Donna Evans. She started the business in 1996 as a Mail Boxes Etc. and then rebranded to the UPS Store in 2003. The UPS Store name might be synonymous with shipping needs, but Evans wants people to know there’s a whole lot more to it than that. “At The UPS Store we excel at printing, including design, copying, packaging, mailbox rentals, passport photos and notary services, which we offer seven days a week,” Evans said. “Of course, we do all types of shipping and mail services,” she added. “Our customer service is our best asset,” Evans said when asked what sets her business apart. “We truly work hard to earn our cus-
Meet the team at The UPS Store. Pictured from left are Jordan Soder, Lexi Stroble, owner Donna Evans, Johnna Ramos and Jon Scott. Courtesy photo
tomers’ business and to keep it. We also have five notaries on staff, so one is always available!” Evans joined the Encinitas Chamber of Commerce to network with other business owners, and to help provide them with a
place to get their business services done with people that care about their success. “As an Encinitas resident for 22 years, I believe we bring a standard of service excellence that we are proud of.” Evans said. “I love the residents of this town. They
have allowed me the opportunity to serve them for almost 15 years and I’m proud of that.” When not working, Evans takes full advantage of all that Encinitas offers. “I love our restaurants, shops and hiking trails, and of
course, our beaches,” she said. “Although we are pack and ship experts, both domestic and international, we do all types of printing, brochures, business cards and even help you design ❚ see UPS on 14
Unique background helps therapist A little ‘Slice’ of heaven counsel both women and families
ENCINITAS — Karen Gibbons, M.A., Marriage & Family Therapist, Art Therapist serves the community through collaborative divorce coaching; working with women on relationship issues; and understanding life transitions through art. Gibbons began working as a marriage and family therapist in 2004. What makes her practice stand out is how she combines her specialties. “My expertise is as mar-
riage and family “Being part of a therapist and art caring and nurturtherapist, in coning community,” junction with colshe said. laborative divorce Gibbons’ coaching, and my favorite things to longtime interest do in Encinitas in women and encompass what relationship the community is issues,” Gibbons all about. “Art, said of her unique yoga, the beach, KAREN GIBBONS background. meeting new peoGibbons joined ple,” she said. the Encinitas Chamber of “I entered this profession Commerce for exposure and to help others navigate diffito allow people to find the cult life transitions,” services she is offering. Gibbons said. When asked what she Gibbons’ practice is can bring to Encinitas, located in coastal North Gibbons said creativity in County. times of transition. She is available for conWhen asked what the sultation on request. Call best part about having a (760) 274-6320 or visit business in Encinitas was, www.kgibbonstherapist. Gibbons answered easily. com for more information.
Water authority rates set to increase for 2011 COAST CITIES — The San Diego County Water Authority board of directors has adopted rates and charges for water purchased in calendar year 2011 by the Water Authority’s 24 member retail agencies. The total municipal and industrial cost of treated water will rise to $1,026 per acre-foot, effective Jan. 1. That is an increase of $104, or 11.3 percent. Two factors are driving the bulk of the rate increase for 2011. The first is rising costs to purchase and deliver imported water to the San Diego region. The sec-
ond is rising costs for operating, maintaining and financing the region’s water system — major investments in infrastructure ❚
see Water on 12
A PLACE FOR IMAGINITIVE LEARNING
COMING THIS FALL!
257 N. El Camino Real Ste A Encinitas, CA 92024
ENCINITAS — By the Slice is a gourmet dessert company that has been around for nearly 30 years. Owner Ed Kenwood’s wholesale dessert bakery provides for hotels, casinos, restaurants, country clubs and some markets. What makes By the Slice stand out are the sugar-free cakes and cheesecakes, and the fact that they are the only sur-
viving gourmet dessert company in the city. With more than 30 types of cheesecakes to choose from, customers never need to get bored. They also make moose cakes, layer cakes and specialty desserts, like cupcakes for weddings, caramel fudge brownie cheesecake and other ❚ see Heaven on 12
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ENCINITAS FIRST • AUGUST 2010
FROM THE DESK OF THE INTERIM EXECUTIVE DIRECTOR to utilize my expertise to provide guidance toward the overall growth of the chamber and It is a privilege for me to address the mem- the business community in which we serve. As someone once told me, we are born bership as the new interim executive director of the Encinitas Chamber of Commerce. I with two ears and one mouth and they should be used proportionally. So I’m liswould like to thank the chamber’s tening, and I’m inviting you to help board of directors for their vote of us figure out what we should start, confidence and the opportunity to stop and continue doing as we go lead the organization and to work forward. with the professional and talented I am interested to hear from you team that we have in place. The staff which of our programs, events, iniand volunteers organize and lead a tiatives and member benefits you wide range of valuable programs like the best. Which of these benefits that exceed the expectations of parare most valuable to you and your ticipating members. STEPHANIE business? What are the one or two I have served as a consultant for EDWARDS programs that the chamber provides nearly 30 years assisting nonprofit agencies to develop infrastructure and capac- to your organization that must be continued? ity to achieve their stated mission. My goal is This invitation to show up, however, is also an By Stephanie T. Edwards MPA, CAMF
527 Encinitas Blvd. Suite 106 Encinitas, CA 92024 Phone: (760) 753-6041 Fax: (760) 753-6270 asst@encinitaschamber.com
Interim Executive Director Stephanie Edwards Execdir@ encinitaschamber.com
Executive Board
opportunity for you to put everything on the table and to speak openly. I am looking forward to meeting and working with chamber members and community stakeholders. My goal is to ensure that the chamber not only promotes, but reflects its core values of transparency, integrity, teamwork and collaboration at all times. I will bring some new ideas, new energy and a sincere desire to do what is in the best interest of the membership and the Encinitas business community. We have a number of networking events and chamber functions over the summer, and I’m sure that we’ll have the opportunity to meet face-to-face. In the meantime, please feel free to stop in the office to say “Hello.” I plan to be very accessible to the membership and hope that you will take advantage of my invitation.
Board of Directors President Angel Haag angelhaag@hotmail.com Secretary Suzanne Perez Swanson Suzanne@ business-blossoms.com Treasurer Melaini Peet melaini.peet@ unionbank.com
Board Members Lynn Banda lynn.banda@ uniontrib.com Al Delino al@aldelinodesign.com Robert Gattinella Gatinella Constructoin bob@ gattconstruction.com Alfredo Gonzales Garcia’s Restaurant alfredo_l_gonzales@ yahoo.com Vanessa Keller Comerica Bank VRkeller@ comerica.com Nettie Nelson Nettie’s House nettie@ nettieshouse.org Jim Silveira Rancho Costal Humane Society jsilveira@ rchumanesociety.org
Chamber Membership Liaisons Debbie Caligiuri admin@ encinitaschamber.com Marilyn Phenow info@ encinitaschamber.com
U.S. Chamber urges action on job creation
Creating jobs for America
From www.uschamber magazine.com Though the Congressional majority and the administration have stabilized the economy and prevented another Depression, they have neglected America’s number one priority —creating more than 20 million jobs needed over the next 10 years, according to the U.S. Chamber. U.S. Chamber Chairman Tom Bell said that growing economic uncertainty is being caused by burdensome federal tax and regulatory policy. To refocus Congress and the administration on job creation, the chamber and its American Free Enterprise: Dream Big campaign hosted a policy forum, Jobs for America: Summit 2010, attended by 500 business, trade association, nonprofit, and government leaders on July 14. The chamber issued an Open Letter to President Obama, Congress, and the American people that warns of great economic uncertainty being created by government policies and outlines concrete solutions for creating jobs and reviving economic growth. “The business community shares the view of most Americans that current approaches are not working,”
PRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE FROM WWW.USCHAMBERMAGAZINE.COM
Chamber President and CEO Tom Donohue said during the summit. “We are offering an achievable road map to greater economic growth and more jobs, and we don’t care who gets the credit.” The chamber is urging lawmakers to temporarily extend all of the tax relief passed in the prior decade, act on pledges to expand export markets, take immediate action to address the new regulatory stranglehold placed on America’s job creators, and rebuild and expand America’s infrastructure by removing the regulatory, legal, and financial roadblocks to private investment. Sen. Judd Gregg (R-NH) tells the Jobs Summit audience that the Bush tax cuts should be extended. He is joined on the panel by Mort Kondracke, executive editor and columnist for Roll Call, and Bruce Josten, chamber executive vice president for Government Affairs. The soaring national debt was also a hot topic of conversation at the summit. To increase government revenues without raising taxes, the chamber supports restraining and modernizing entitlement programs and generating additional royalties and user fees through the
development of natural resources, including oil, gas, and timber, on federal lands. Summit participants, including Alan Simpson and Erskine Bowles, co-chairs of the National Commission on Fiscal Responsibility and Reform, pointed out that the country’s debt levels are unsustainable. Both Bowles, a former chief of staff to President Clinton, and Simpson, a former Republican U.S. senator from Wyoming, endorsed a lower U.S. corporate tax and reduced entitlement spending. Bowles gave tentative support to timber harvesting and the issuance of oil, gas, and shale leases on government land, provided that exploration be done in “a responsible and environmental manner.” Simpson said that the commission he is leading is focused on cutting Social Security, Medicare and Medicaid spending. He also recommends looking at the more than 200 popular tax breaks, including home mortgage interest deductions. The deficit commission will issue its report in December. Read the chamber’s Open Letter and more about the Jobs Summit at www.uschamber. com/jobs.
The results are in!
From www.uschamber magazine.com
1. Do you use social media (e.g., Twitter, Facebook, blogs) in your business? Yes, regularly: 22.6 percent • Yes, but not very often: 22.2 percent • No: 55.2 percent Advertising/Production COAST NEWS GROUP 828 North Coast Hwy. 101, Suite C 760-436-9737 E-mail: encinitasfirst@ coastnewsgroup.com SUBMISSIONS To submit articles, photos and press releases for consideration for an upcoming issue, please e-mail: encinitasfirst@yahoo.com ©2009 ENCINITAS CHAMBER OF COMMERCE
2. How well do you understand the new health care law? Have a good grasp of it: 11.2 percent Know enough to be comfortable: 22.1 percent Know very little: 57.4 percent Don’t have a clue: 9.3 percent 3.Which statement best characterizes your business travel over the past year? I’m traveling less for business because of the down economy: 35.5 percent I’m traveling the same amount: 23.8 percent I’m traveling more: 5.7 percent I generally don’t travel for work: 35 percent 4.Would you support implementing a value-added tax, which is a consumption tax applied at each stage of production, to replace our current system of income taxation? Yes: 31 percent • No: 51.1 percent • No opinion: 17.9 percent
By Tom Donohue The congressional leadership and the administration have taken their eyes off the ball when it comes to Americans’ top priority — creating jobs. That’s one of the lessons drawn from the U.S. Chamber’s Jobs for America summit last week. And although the economy may be growing again, it is not growing nearly fast enough to create the more than 20 million jobs we’ll need in the next 10 years to replace those lost in the recession and to keep up with a growing population. Instead of partnering with the business community and embracing proven ideas for economic growth and job creation, Congress and the administration have embarked on a course of rapid government expansion, major tax increases, and suffocating regulations. These actions have injected tremendous uncertainty into our economy. Banks, investors, companies, entrepreneurs, and consumers are worried. They don’t know what is going to hit them next. Instead of making investments and expanding operations, businesses are sitting on the sidelines until it’s clear how new laws and regulations will impact their bottom lines. Indeed, the regulatory burden imposed on the job creators of our country has reached a tipping point. Congress has approved a massive health care bill that includes a new employer mandate and hundreds of billions of dollars in business taxes. The new financial regulatory reform bill is fraught with unintended consequences, huge new bureaucracies, and higher taxes and fees. The Environmental Protection Agency and Labor Department are embarking on an unprecedented amount of regulatory action. But this much is certain: If we continue on our current course, we may lose even more jobs, and we could end up in a double-dip recession. We will also erode our competitive position globally as other nations take steps to cut taxes, reduce regulations, and restrain the appetite of government. The world is changing, and it’s important that we take steps to keep up. During these difficult times, it is imperative that business and government leaders work with each other, not against each other. Our current economic direction is not working, and ❚ see Jobs on 14
Corrections 1. The July article “Library hosts discussion on plastic surgery” incorrectly named the Encinitas practice of Dr. Steve Laverson, M.D, FACS. The correct name of the practice is Dr. Steve Laverson, M.D., FACS, Feel Beautiful Plastic Surgery. 2. Angel Haag was inadvertently left off the masthead of the July issue as president of the board of directors for the Encinitas Chamber of Commerce. Encinitas First regrets the errors.
ENCINITAS FIRST • AUGUST 2010
Small business owners polled From www.uschamber magazine.com Small business owners have significant concerns about the nation’s economic situation and are unconvinced that this administration’s efforts will have a positive impact, according to a new poll released a day ahead of the U.S. Chamber’s Jobs for America: Summit 2010. The independent poll conducted by the Lombardo Consulting Group and commissioned by the Chamber found that eight in ten small business owners say that they are either “very” or “somewhat concerned” about the growth in the size and power of the U.S. federal government over the past few years (nearly half — 45 percent — are “very concerned” about it). Across the board, small business owners feel that this administration’s policies are not having a positive impact on the country’s economic situation. Almost half (46 percent) think that this administration’s policies are making the economy worse, while 22 percent feel that they are having no real effect. Just 30 percent believe that this administration’s policies are making the economy better. Other key findings: — Ineffective administration policies — 44 percent of small business owners think that this administration’s policies will result in fewer jobs in the U.S., compared with 30 percent who believe that they will result in more jobs (19 percent believe that this administration’s policies will have no effect on the U.S. job situation). Nearly six in ten (57 percent) small business owners feel that this administration does not have a clear plan for creating jobs. — Increasing size of the government — 68 percent of small business owners agree that this administration’s new rules and regulations are expanding the size of government “far too much, resulting in a weaker U.S. economy and fewer jobs.” — Threats to job creation — 25 percent of small business owners think that “higher taxes” will be the primary threat to job creation, 23 percent think that “chronically high budget deficits” will be the principal issue over the next two years, and 22 ❚ see Poll on A15
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EAST VILLAGE ASIAN DINER East Village Asian Diner in Encinitas recently celebrated a ribbon cutting. Pictured are Dennis Smith of Taylor Place Realty; Genevieve Wing of 3 Wings Insurance; Debbie Caligiuri, membership sales with the Encinitas Chamber of Commerce; Sunshine Smith of Taylor Place Realty; Roger Zacharias and Katherine Wichmann Zacharias of KSWZ Insurance Services, Five Rings Financial; Dody Tucker with DEMA; Julie Regan; Vicki Campbell; Kathy Kristian; owner Daniel Bohlen; Kelly Cole; Diane Godspeed; and Scott Campbell. The Korean-American husband and Japanese wife duo of Daniel and Michiru Bohlen created East Village Asian Diner as a place to drink good beer, eat healthy, tasty Asian food and also watch kung fu and Godzilla movies without leaving North County. Their fresh, flavorful California-Asian cuisine takes traditional dishes from Japan, Korea, China, and other regions of Asia and keeps them clean and fresh by making sauces from scratch and handmade specialty appetizers. East Village Asian Diner is open seven days a week, Monday to Friday from noon until late and Saturday and Sunday from 3 p.m. until late. East Village Asian Diner is located at 628 S. Coast Highway 101 in Encinitas. For more information, visit www.eateast village.com. Courtesy photo
Unique international program spends summer here SOLANA BEACH — Stellar Scholar Academy and Santa Fe Christian in partnership with San Diego State’s American Language Institute is hosting 19 public school teachers from Pusan University of Foreign Studies, Busan, Korea. Dr. Robert Schwab, professor in the Graduate School of Education at PUFS, said that it was “the desire of this program to provide Korean teachers with the opportunity to develop a diverse array of skills through authentic interaction and experiential learning opportunities in a native English teaching environment.” This unique program is currently in place and fully funded through the Pusan School Board in coordination with federal and provincial agencies. Korean teachers will complete a three-month observation and practicum which includes four hours of daily interaction with American
Public school teachers from Pusan University of Foreign Studies in Busan, Korea, are here in North County developing skills through experiential learning opportunities in a native English teaching environment. Courtesy photo
teachers and students, coteaching, tutoring, mentoring, sharing Korean culture, and completing a journal of “best practices” that will be implemented in their Korean classrooms this year. Participating schools receive a nominal fee for their use of teachers and professional development
of Korean teachers. However, if you ask the principals involved they would say that the experience has been priceless for the teachers as well as the students. “Teaching and learning in the 21st century depends on a strong global connection,” said Dr. Nicole Wahab, owner of Stellar Scholar
Academy, a full-service enrichment center on Cedros Avenue in Solana Beach. “The teachers and the students are learning from each other, unlike most teaching programs, this program doesn’t just inform the teacher about how to teach English to native
speakers, it allows the teacher to learn the strategy and then immediately try it with the students,” Dr. Wahab said. The highlights of this program focus on the students, an intentional side effect, seen in four significant areas: global awareness; international relations; appreciation for cultural differences; and authentic assessment and examination of English instruction and learning. “The program is off to a wonderful start and we are anticipating the results to prompt global innovation in the area of language acquisition,” Teacher Training Coordinator Van Hillier said of the program. Hillier added that, because of the success of the current program, they anticipate another group of teachers during the 20102011 school year. The Korean teachers will be in local schools through the month of August.
Accountancy firm offers big-city quality, small-town service SOLANA BEACH — Aleshire Accountancy Corporation has been offering accounting and tax services for more than a decade. Owner and President Robert M. Aleshire is a North County resident. Aleshire enjoys coaching kids sports, doing triathlons, surfing and other outdoor activities in the Encinitas area. Aleshire prides himself on offering the best service possible. “Extreme client service and attention to detail,” were his answers when asked what sets Aleshire Accountancy Corporation apart. “We believe in the value of relationships,” Aleshire said. “We view every client relationship like a partnership, and truly believe that
our success is a result of your success.” Aleshire Accountancy Corporation provides a variety of services including income tax preparation for all types of businesses and individuals; IRS and state audit representation; payroll reporting; QuickBooks setup, support and training; business startup services; monthly bookkeeping; estate and trust tax preparation; business consulting and more. Aleshire joined the Encinitas Chamber of
experience and expertise and brings it to a smaller market. What is the best part about having a business in Encinitas? According to Aleshire, it is the community and family atmosphere. “We are a small tax and accounting practice with the focus on client service and
ROBERT M. ALESHIRE
Commerce because he lives and works in the North County coastal area. “I prefer to work with and help businesses in the local community,” he said. Operating in North County, Aleshire said he combines large company
technical knowledge,” Aleshire said. Aleshire Accountancy Corporation is located at 462 Stevens Ave. in Solana Beach. They are open Monday through Friday from 8 a.m. to 5 p.m. For more information, call (760) 436–1725 or visit www. aleshirecpa.com.
6
ENCINITAS FIRST • AUGUST 2010
Get the most for your business By John Warrillow FROM WWW.USCHAMBERMAGAZINE.COM
I recently had coffee with a business owner who wanted to know what kind of multiple he could get for his business. He owns an ad agency and heard that marketing services businesses are going for between “four and five times,” by which he meant four to five times earnings before interest, taxes, depreciation, and amortization, or EBITDA. A business is only worth what someone is willing to pay for it. However, there are some things you can do to increase your odds of getting a higher price. I had two suggestions for my friend. 1. Focus on getting the highest multiple for your business. Most industries have a range of generally accepted multiples. Here are some tips for getting an offer at the top end of what is typical for a business in your industry: Get your customers to sign long-term agreements. Track your repurchase rate to show a recurring revenue stream. Demonstrate your systems for making your product or service. Give key employees a long-term incentive plan that ties them to the business after the sale. Track your sales pipeline, qualified lead rate, and close rate. Delegate your personal accountabilities to key managers. Write down your secrets for generating qualified leads. 2. Focus on what buyers are multiplying. Some buyers will calculate their offer by taking your last complete year and applying their multiple to your reported pretax earnings. Others will take a blend of your last three years’ earnings. Another way to calculate a multiple is to base it on the current year’s expected earnings. Buyers will also look at what you expect profits to be in the future. Professional buyers will try to justify their offer to you using historical earnings while they rationalize the price to their boards using your future expected earnings. Each methodology can have a big impact on the price you get for your business. Let’s say you’re halfway through your fiscal year and on track to hit $800,000 in pretax profit ❚ see Business on 14
NETWORK SERVICES CORPORATION Network Services Corp. recently celebrated a ribbon cutting. Pictured are David Lam of Edward Jones, ambassador; Suzanne Perez Swanson of Business Blossoms Florist, ambassador; Jenna Yost of Comerica Bank, ambassador; Joan Faust of San Diego Trust Bank, ambassador; Mary Purviance of San Diego Trust Bank, ambassador; Sunshine Smith of Taylor Place Realty, ambassador; Terry Faruk, Pam Macdonald; Krista Hurley; Ken Macdonald; Tim Baggett; Jay Holquin; Dean Rooke; Jon Steele; Marc Gregory; Skip Balda; Stefan Rudol0ph; Mike Allen; Mike Doan; and Brent Winn. Network Services Corp. is a telecommunications solutions provider headquartered in Encinitas. As a master solutions provider for AT&T, Verizon Wireless, TelePacific Communications, Cbeyond, Cox and Time Warner Cable, NSC specializes in providing cost-effective, robust telecommunication solutions to medium- to small-sized business nationwide. NSC product offerings range from business phone service, mobile telecommunications, business internet, business VOIP, cabling services, business phone systems and phone and Internet relocation services. “We are excited to join the Encinitas Chamber of Commerce and serve as a telecommunications resource for the local business community. We look forward to building long lasting relationships,” Ken Macdonald, president/founder of Network Services Corp., said. Courtesy photo
Dermatology group has served area for nearly 40 years
ENCINITAS — Dermatologist Medical Group of North County, Inc. has been in business for nearly 40 years. Susan Shimomaye, M.D., has a team that includes 12 board
certified dermatologists and votes electronically for the three physician assistants. physicians they would take a Dermatologist Medical close family member to if Group doctors have they needed to see a been recognized in doctor in a specific San Diego Magazine specialty. With more as Top San Diego than 8,000 licensed County Doctors in the physicians in the specialty of dermatolcounty, Dermatologist ogy. More than 2,500 Medical Group is members of the San proud to have many of Diego County Medtheir doctors highly DR. SUSAN ical Society cast their SHIMOMAYE regarded by their peers
and community. “We have one of the largest dermatology practices in San Diego County providing high level of dermatology care,” said Samareh Kohmuench, office services manager. Dermatologist Medical Group joined the Encinitas Chamber of Commerce to ❚
see Dermatology on 14
New faces join Scripps board ENCINITAS — North County residents Paul Ecke and Ken Wood have been appointed to serve on the Scripps Memorial Hospital Encinitas Community Advisory Board. As ambassadors of Scripps Encinitas, they will work to raise awareness about the philanthropic needs of KEN WOOD the nonprofit hospital and promote its patient care services and programs. Ecke is the third generation of the Ecke family to support Scripps Encinitas, both as a volunteer and philanthropist. In addition to joining the hospital’s community advisory board, PAUL ECKE III Ecke and his family recently made a generous gift to The Campaign for Scripps Encinitas, to benefit the historic expansion of its critical care services. Ecke is a third-generation California rancher and the ❚
see Scripps on 13
Senior Center offers lunch
Xtend Barre, a premiere ballet barre workout, will open in Encinitas in September. For more information, visit www.xtend barreencinitas.com. Courtesy photo
New ballet workout headed to Encinitas ENCINITAS — Xtend Barre, a premiere ballet barre workout, is coming to Encinitas this September. Located adjacent to the Encinitas Boxing Gym, studio owner Keri McGuire, is hoping to expose all of North County to this “lifechanging workout.” Xtend Barre Encinitas is also pleased to offer locker room facilities with showers and
sauna, and child daycare for most classes. Xtend Barre is a fastpaced, 55-minute, full-body immersion that fuses dance, Pilates and sculpting exercises at the ballet barre to give you a chiseled body — and fast. By using a series of isometric exercises and orthopedic stretche, the Xtend system sculpts the body proportionally so that
all body parts are equally challenged. Xtend combines the amazing results of dance with the principles of strength and safety in Pilates. The end result is a long and lean physique without added bulk. Xtend gives you stronger abs and back muscles; improved endurance and overall energy; increased flexibility; greater body
awareness and improved posture; and toned arms, sculpted thighs and a lifted derriere. Visit www.xtendbarre encinitas.com, follow Xtend Barre on Twiiter, or become their friend on Facebook (Xtend Barre Encinitas) for more details about their big Grand Opening event happening Sept. 18.
ENCINITAS — The new soup and salad bar at the Encinitas Senior Center Little Oaks Cafe is now open. The salad bar features a tasty vegetable soup and a variety of salad bar items. During the month of September the soup and salad bar will be operating every Tuesday and Thursday. Encinitas Senior Center Little Oaks Café is located at 1140 Oakcrest Park Drive. Reservations are required and can be made up until 8 a.m. of the day you would like to have lunch by calling (760) 9432258. Seniors 60 and older are requested to donate $4. Those under 60 cost $6. The café serves lunch Monday through Friday from 11:30 a.m. to 12:30 p.m. For more information, call (760) 943-2257.
ENCINITAS FIRST • AUGUST 2010
7
Financial planner is dedicated to helping her clients
second Encinitas Chamber of Commerce networking luncheon at Vigilucci's in JULY The July was attended by about 50 business people. New member Donna Evans from the store at Encinitas Ranch donated 100 copies, Patti Phillips donated a $50 Arbonne certificate and one lucky winner received a special Encinitas mug from the NETWORKING UPS chamber. Everyone was complimentary about the location, the food and the chance network. The next luncheon will be held from 11:30 a.m. to 1 p.m. Aug. 5 at LUNCH toGarcia's in Encinitas. Visit www.encinitaschamber.com for details. Above, Terri Novy, luncheon organizer; Lynda Beckwith, administrative assistant with the Encinitas Chamber of Commerce; and Melaini Peet with Union Bank check guests in. Photo by Suzanne Perez Swanson
Get all your wellness needs met under one roof ENCINITAS — Encinitas Family Wellness is a onestop wellness center, dedicated to helping people achieve premium health by combining quality chiropractic care, acupuncture, massage, nutrition, vitamins and supplements and herbal medicine. Encinitas Family Wellness opened in March of this year. “We are not just an office with a chiropractor, acupuncturist and massage therapist. We are your partners in achieving optimal health through quality, integrative care and lifestyle counseling,” said Dr. Peter Behrouzi, D.C. Encinitas Family Wellness joined the Encinitas Chamber of
Commerce to become more involved with the community by networking with other business members and residents. Acupuncturist Kerry Barrett offered plenty of examples of what Encinitas Family Wellness brings to the community. “Quality health care for the whole family; wellness workshops and seminars; an opportunity to help the community empower themselves to lead happy lives in good health,” Barrett said.
Encinitas firefighters surf away with another title
From left, Dr. Peter Behrouzi, D.C., and Kerry Barrett, LAc of Encinitas Family Wellness. For more information, visit www.encinitasfamilywellness.com. Courtesy photo
The team at Encinitas in Encinitas. The small Family Wellness agrees that town, the beach community there are plenty of reasons ❚ see Wellness on 12 it’s great to have a business
New family doctor a breath of fresh air ENCINITAS — Perry Sexton, M.D., is one of the Encinitas Chamber of Commerce’s newest members. He is a family practice doctor, opening a new health center on Santa Fe Drive with the grand opening reception set for Aug. 6. Dr. Sexton DR. PERRY is enthusiastic SEXTON and dedicated to spending quality time with his patients. Unlike many medical offices, his is luxurious, friendly and comfortable with a strong emphasis on holistic care. “Our office will be
actively fighting the trend toward assembly line rushed medicine,” Dr. Sexton said. “In fact, we will be the opposite. We will be patient with our patients, and stress education, information sharing and excellence in care by the administrative staff, the nurses, and of course with me. Dr. Sexton will be accepting virtually all insurances, including Medicare (but no Medicaid or TriCare). The chamber is co-hosting the opening reception, which will be open to the public from noon to 6 p.m. on Aug. 6. Chamber members are encouraged to attend from 4 to 6 p.m. at 351 Santa Fe
past year, Windus’ performance landed her in the “Bakers Dozen,” Trilogy’s most elite group of top advisors. She holds the series 6, 7, 63, 65, Investment Advisor Representative (IAR) with ENCINITAS — Windus National Planning CorporaA. Fernandez Brinkkord is tion along with California vice president of invest- Life licensed. ments with Trilogy FinanWindus is committed to cial Services/National Plan- helping her clients attain ning Corporation, which the wealth they need to offers financial planreach their desired ning services such as goals; giving people management of the guidance they investment assets need to stay focused including stocks, to do so and the supbonds mutual funds, port they need to perlife insurance, 1031, severe when they are etc. least likely to do so, Trilogy Financial knowing that this will Services/National WINDUS A. help them succeed. FERNANDEZ Planning Corpora“I focus on buildBRINKKORD tion was started in ing relationships and 1998 by current President staying with my clients Jeff Motske. Brinkkord throughout the changes in joined the team in 2003. their financial plan and life,” Brinkkord graduated Brinkkord said. from the University of San “I have lived in Encinitas Diego in 2002 with a BA in for more than five years now International Relations and and would like to expand a minor in Peace and Justice my clientele here as well as Conflict Resolution of the meet people in the commuAsian Region. nity in which I live,” she She is the chair of the said, explaining why she Women’s Club in the San joined the Encinitas ChamDiego Region and was the ber of Commerce. co-founder of the club itself “I can bring more busifor all of Trilogy. She was ness owners to the chamber awarded Trilogy’s Woman of ❚ see Planner on 15 the Year for 2008 and this
Drive, Suite 101. Dr. Sexton will be seeing his first patients at Encinitas Family Care beginning the following week and you can make appointments starting immediately. Give Dr. Sexton’s office a call at (760) 274-1385 and leave a voicemail including your name and phone number. The mission of Encinitas Family Care “is to create an exquisite level of luxury and comfort in a primary medical care setting that is accompanied by the finest level of health and medical care. We strive to improve patient access, improve communication between doctor and patient, encourage the
management of disease through diet and exercise to the greatest extent possible and to offer total healthcare at each visit. The level of service as well as the attitude of the staff will create a health center where patients feel comfortable.” A special session for local doctors and allied health care professionals will be held at 12:30 p.m. Staff and Dr. Sexton will be conducting tours and answering questions about the practice. The ribbon cutting ceremony will be co-hosted by the Encinitas Chamber of Commerce and Mayor Dan Dalager will be in attendance and presiding.
ENCINITAS — The annual Firefighter Olympics was held recently in Santa Cruz in 2- to 3-foot glassy surf. The surfing was the first event of the 2010 venue. More than 20 departments were represented with about 70 competitors. Encinitas Team Captain Jon Peterson brought home the Gold medal in shortboard and Bronze medal in longboard, adding to his career total of more than 30 medals in his 23 year career. Teammate Alex Poff was awarded the Silver and Bronze medals in the shortboard and longboard, while Fire Capt. Paul Spencer, Peterson’s brother-in-law, took the Silver in longboard, for their respective age divisions. Peterson’s points total
tallied 10 points for the team, while Poff and Spencer accounted for the other 15. All five medals and a fourth-place finishing by Adam Heer counted in the team’s points total victory over runner-up Carlsbad Fire Department. Heer’s fourth-place finish in the longboard finals sealed the deal in what was a tie-breaker determined by going back into the six best team members placings. Encinitas has now won the overall State Title 10 times along with L.A County Fire. “This was Carlsbad’s best showing ever and cool to see it,” Peterson said. “It was such a fun heated matchup between the two neighboring cities, I’m sure its not over anytime soon.”
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SOLANA BEACH — The Boys & Girls Clubs of San Dieguito, or BGCSDTO, has selected Larry McDonald as its board chairman for 2010-2011. McDonald, the former treasurer/finance chair of BGCSDTO, has been a board member for seven years. He is a vice president and senior lender at Wells Fargo Private Bank. “I am honored to be selected as the chairman of the club and have the privilege of making a difference in the lives of the 25,000 girls and boys we serve every year,” McDonald said. “The organization is very fortunate to have a person of Larry’s character, dedication and temperament as the next chairperson of the board,” said Keith Padgett, president/ CEO of BGCSDTO. “Larry McDonald has demonstrated his dedication to the mission of the club over many years of service. I know I speak for the entire staff and board of directors when I say we are all looking forward to working with Larry. We anticipate a great year under his leadership.” As a vice president and senior private banker with Wells Fargo Private Bank, McDonald manages a diverse portfolio of credit, deposit and investment relationships for high-net worth families. McDonald advises clients on all aspects of banking including cash management and lending. He specializes in lending on commercial and residential real estate, aircraft and life insurance premium financing. McDonald holds a bachelor degree from UC Berkeley and an MBA in finance from the University of San Diego.
SAN DIEGO — On July 10 and July 11, San Diego Chargers quarterback Phillip Rivers held his first football camp for youth at UCSD to benefit the Rivers of Hope Foundation. Twenty-five youth from the Boys & Girls Clubs of San Dieguito were invited to the camp at no cost. The camp ran from 9 a.m. to 12:30 p.m. for boys and girls ages 7 to 14. Each camper received an autograph and a picture of themselves with Phillip Rivers. “The club members from the Boys & Girls Clubs of San Dieguito were having such a great time with Philip,” said Keith Padgett, president/CEO of the Boys & Girls Clubs of San Dieguito. “They never
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ENCINITAS FIRST • AUGUST 2010
above from left are Dr. Steve Laverson, Dr. Mario Yco, Deputy Mayor Maggie LIBRARY Pictured Houlihan, Dr. Susan Shimomaye and Dr. Brian Reagan. On July 29 the world class practitioners of Encinitas held their first community healthcare forum at the Encinitas Library. Dr. Susan Shimomaye with Dermatologist Medical Group of TALK healthcare North County; Dr. Steve Laverson with Feel Beautiful Plastic Surgery; Dr. Mario Yco Reiman will presARTIST OF Dotty ent one of the most excitand appropriate art exhibits as she is feaTHE MONTH ing tured as Artist of the Month for August at St.Tropez Bakery & Bistro. With the racing season taking place at Del Mar, Reiman’s exhibition will feature paintings of horses of all kinds —thoroughbreds, wild Mustangs, pintos, palominos, sorrels and everyday plow horses. She will show them not only racing but wild and free illustrating their power, grace and balance. Her inspirations came from her childhood days of watching westerns on television and from the works of great western painters, Russell and Remington. Courtesy photo
with Yco Facial Plastic Surgery; and Dr. Brian Reagan with True Beauty San Diego Skin & Laser were the featured speakers on cosmetic surgery. The event was well-attended with more than 80 guests. The Encinitas Chamber of Commerce would like to thank Encinitas Deputy Mayor Maggie Houlihan for moderating the event. The chamber would also like to thank the following sponsors: the Encinitas Library for reserving their Community Room; Greg Petree of North Coast Health Center who, with the chamber, organized the health care event series; The Coast News Group for handling the advertising in North County; and East Village Asian Diner and The Pantry for the delicious refreshments. If you missed last month’s event, be sure to attend this month’s speaker series on pediatrics on Aug. 26. For more information, visit www.encinitaschamber.com or call (760) 753-6041. Courtesy photo
Olivenhain Country Day offers balanced curriculum, nurturing environment
Welcome! Peter Behrouzi, MD The Encinitas • Five Rings Financial, Denis Chamber of Commerce would like to welcome all Arland • Karen Gibbons, MA new and renewing • Law Office of Joseph L. members.
New members • CACE Insurance Agency, Inc. • Dermatologist Medical Group of North County , Susan Shimomaye, MD • El Camino Pediatrics, Dr. Levy , MD • Encinitas Family Care, Perry Sexton, MD • Encinitas Family Wellness,
Renewing members • 2008, Boston’s The Gourmet Pizza • 2008, California Community Bacnk • 2007, Cardiovascular Disease Foundation • 2001, Charlie’s Foreign Car Service • 2005, Costco Wholesale #462 • 2002, Dramm and Echter, Inc. • 2003, Glenview Assisted Living • 2005, Henry’s Market • 2000, La Costa Valley Preschool and Kindergarten • 1988, Lumberyard Shopping Center • 2000, Marty’s Contract Carpet, Inc.
New member plaques supplied by:
Stine • Massage Envy Spa, Encinitas • Olivenhain Country Preschool • Print and Copy House • Terry Rose • Trilogy Financial Services • Xtend Barre Encinitas, Fitness Studio
• 2004, North County Health Service • 2000, Pacific View Eye Care Center • 2000, Pasco , Laret, Suiter and Associates, Inc. • 2006, Ranch and Coast Mortgage Group • 2000, RCP Block and Brick, Inc. • 2008, Rosanna’s Pasta • 2001, St. Tropez Bakery and Bistro • 2002, State Farm Insurance, Ralph Bettencourt • 2000, Stater Bros. Market • 2002, The Drake Center for Animal Health • 2006, The UPS Store of Encinitas Ranch
ENCINITAS — Olivenhain Country Day Preschool and Infant Center for the Arts has been in existence since 2003. It is a preschool and infant center that offers a balanced curriculum of academics and art for the young child. “We have an innovative approach to learning and a new educational direction for our school,” Director Kathy Barry said. “The love and nurture felt here is beyond comparison.” Barry joined the Encinitas Chamber of Commerce to gain exposure for the school as it is under new ownership. She also joined the chamber for networking and to become an active part of the community. When asked what Olivenhain Country Day Preschool and Infant
Olivenhain Country Day Preschool and Infant Center for the Arts offers a balanced curriculum of academics and art for young children. For more information, visit www.ocp preschool.com. Courtesy photo
Center for the Arts can bring to Encinitas, plenty came to mind for Barry. “A school that allows a child to explore and discover, fostering his growth intellectually and emotionally in a comfortable setting,” she
said. What is the best part about having a business in Encinitas? “We are in the most beautiful area in the country,” Barry said. “Having lived here for 55 years, owning several busi-
nesses, I know how genuine the people are.” Among Barry’s favorite things to do in Encinitas are walks on the beach, visiting with friends in great ❚
see Nurturing on 12
City sticks with plan for Leucadia antennas By Alyx Sariol ENCINITAS — City Council upheld a decision to allow installation of wireless antennas in Leucadia at its July 21 meeting, despite an appeal from concerned residents about health risks. Associate Planner Todd Mierau reviewed the proj-
ect proposed by Sprint/ Clearwire that is slated for installation on top of a vacant restaurant located at 1950 N. Coast Highway 101. The antennas will increase wireless broadband Internet and 4G service in the area. Mierau noted that the antennas met Federal
Communications Commission, or FCC, requirements and local ordinances, and would be disguised. He also reminded council that they could not factor health concerns into their decision for approval. Neighborhood advocate
Michael Schwaebe filed the appeal shortly after the project was initially approved at the beginning of June. He lives in close proximity to the proposed project site and is concerned about potential health risks posed ❚ see Antennas on 15
ENCINITAS FIRST • AUGUST 2010
11
July Sundowner celebration held at new chamber office By Suzanne Perez Swanson ENCINITAS — The Encinitas Chamber of Commerce opened its new doors July 20 to an overflow crowd. There was wonderful food donated by The Flavor Chef, Chef Lance; Chin’s; Cicciottis; Costco; Garcia’s; Jamroc101; Santa Fe Café; and The Soup Plantation. Opportunity drawing prizes were donated by Sunshine Smith; Wells Fargo; Foodie Amor; Humphreys; Union Bank; Business Blossoms Florist and many others. There was even a one-item silent auction for a signed skateboard from Tony Hawk won by Encinitas Deputy Mayor Maggie Houlihan. A wellstocked bar was tended by Nettie Nelson of Nettie’s House, Bob Gattinella of Gatt Construction and Rock Swanson. A team of ambassadors joined forces to make this event happen: Melaini Peet; Brenda Encinas; Genevieve Wing; Joan Faust; Marilyn Kovach; Alfredo Gonzales, board member; Dennis and
Wendy Morris with the Assistance League and Encinitas Deputy Mayor Maggie Houlihan.
had all come together. We are open for business! Flower arrangements contributed by Bouquets by Bonnie and Business Blossoms brightened the
evening and added to the special party atmosphere. Angel Haag, Encinitas Chamber of Commerce board president, thanked our guests, ambassadors and staff and reminded the crowd of the many upcoming events in August. Information about these can be found on our website. If you have not visited the new office at 527 Encinitas Blvd., Suite 106, Encinitas, please come by and see what’s going on. See you at 5:30 p.m. Aug. 17 for the Sundowner at Casa de Bandini in the Forum.
Rock Swanson, part-time bartender.
Sunshine Smith of Taylor Place Realty sells opportunity drawing tickets.
The new Encinitas Chamber of Commerce office was filled to capacity for the July Sundowner.
Sunshine Smith; Angel Haag, board president; Stephanie Edwards, interim executive director; Lynda Beck-Smith, administrative assistant; Debbie Caligiuri, member-
Denise Hardman with Liberty Mutual Insurance. Photos by Suzanne Perez Swanson
ship sales; Marilyn Phenow, membership sales; and Katy Ehlers. The new office entry and courtyard and a warm evening contributed to a
relaxed crowd networking, meeting new people, and truly enjoying the event. Tours of the new office space drew compliments especially regarding how quickly it
Brenda Encinas of Wells Fargo Bank and Melaini Peet of Union Bank check in David Da Costa from Jamroc 101.
Introducing newest bakery on the block By Shelby Taylor ENCINITAS — Gordy Haskett is a household name in many North County homes. When not coaching high school cross country/track and field or advising runners at Movin Shoes, Haskett is in the kitchen. And don’t the locals know it. July 14 marked the opening of Gordy’s Bakery, located at 441 Encinitas Blvd. The dream began in 1986 after Haskett returned from Sydney, Australia, and was taken with the coffeehouses there. “I thought I’d open one here in downtown Encinitas, but when I went to the bank, and there were many, no one would loan me money as they said it was too risky and there really was no market for such a thing,” Haskett said. “At the time there were nine coffeehouses in San Diego.” Determined to see his
vision through, Haskett took a second mortgage of $8,000 on his condo, and with it built his first kitchen. “It was 400 square feet,” he said. “I could stand at my worktable, reach into my fridge, oven and sink without taking a step. I worked, shopped, delivered and even slept three nights a week at the bakery to make it work out.” Said bakery was sold after 10 years, and later attempts at landing a location failed until the old Baskin-Robbins location fell in his lap. Haskett thanks many for contributing to the dream. While he was all about the culinary growing up, his brother was into drawing and is responsible for the bakery’s art, logo, walls and chalkboards. Chris “Hux” Huxley, who once owned a chain of drive-thru coffee kiosks, helped with the coffee-
Though busy stacking shelves with his creations, Haskett said he will continue to coach for his well-being. Photo by Shelby Taylor
house side of things. Viking Construction, too, played a big part. “There are a lot of nice, caring and giving people in this area who all have
stepped up to help or offer advice just when I’ve needed it,” Haskett said. As to what to expect from Gordy’s, think somewhere between Willy
Wonka and Pee Wee Herman in the kitchen. “This is meant to be fun and different from your traditional type of bakery,” Haskett said. Goodies avail-
able include cakes, pies and cookies along with meat pies and sausage rolls, no doubt inspired by Haskett’s ❚ see Bakery on 12
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Nurturing
tions and many new renovations at the school,” Barry said. Olivenhain Country Preschool and Infant Center for the Arts is located at 448 Rancho Santa Fe Road in Olivenhain. Hours are Monday through Friday 7 a.m. to 6 p.m. For more information, call (760) 942-5434 or visit www.ocppreschool.com.
feel where a business isn’t just a business and people know each other by their first names were some of the reasons they provided. Among the team’s favorite things to do in Encinitas are going to the
beach, dining out, shopping at the farmers market, and participating in outdoor physical activities and community events. “We are partners in your journey toward better health and a better way of life, helping build a healthier community, one family at a time,” Dr. Behrouzi said.
Encinitas Family Wellness is located at 119 N. El Camino Real, Suite F in Encinitas. They are open Monday through Friday from 9 a.m. to 6:30 p.m. and Saturdays by appointment. For more information, call (760) 944-3300 or visit w w w. e n c i n i t a s f a m i l y wellness.com.
self-conscious of blemishes, scarring and the reaction of their peers. “Fortunately, acne is eminently treatable, with an expanded set of medications becoming available over the past few years that can manage almost all acne, minimizing scarring and the psychosocial effects that can otherwise create problems,” he said. “Topical medicines can generally handle most acne. In addition, oral medications, including antibiotics and hormonal therapies, may be useful for acne management.” Dr. Eichenfield adds that kids need to be aware of the dangers of sun exposure, which continue after they’ve returned to school. “For uncertain reasons, there is an increasing rate of melanoma in children and adolescents,” he said. “It is
appropriate to protect the skin from the sun throughout the year.” One other thing parents need to be vigilant about are moles that begin to look different than other moles. When in doubt, he recommends a trip to the doctor’s office for an evaluation. Also from Rady Children’s Hospital, Dr. Eric Edmonds will be addressing the subject of school athletics injuries. Dr. Edmonds is assistant clinical professor, assistant director sports program (pediatric and adolescent) at the hospital. He was also a “jock” himself growing up in San Diego, participating in soccer, baseball, hiking, camping and Boy Scouts. “In junior high school I ran up to 90 miles a week so I have empathy with kids who have shin splints, knee
pain and ankle sprains,” he said. “I injured my knee during the San Diego Half Marathon so I also understand the emotional angst of not being able to hang out with my friends.” Dr. Edmonds will address questions parents have including, “My parents never worried about me playing. Why should I DR. ERIC be so conEDMONDS cerned about my own kid?” “Times have changed and the idea back then was if you joined a soccer team you’d play for three months, then not play for half a year until softball season,” he said. “Nowadays in Southern California you can play year-round. If you want your kids to excel at a sport,
they have to do it all the time. That causes major stress to their growing skeleton that could have been prevented if they rested.” In short, Dr. Edmonds says parents need to treat their kids as if they were professional athletes mindful of injury and overuse prevention, maintaining musculoskeletal health and encouraging healthy habits at a young age. “These ideas change depending on the age of the child, but we will focus on everything from encouraging healthy diets, crosstraining and stretching programs to playground safety and identifying signs and symptoms that should be seen by a physician,” he said. The Encinitas Library is located at 540 Cornish Drive (between D Street and E Street). The event is free.
Aug. 21 & Aug. 22
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more information, www.omwd.com.
Aug. 7
Aug. 14
The Talmadge Art Show featuring more than 30 artists’ work for sale will take place from 10 a.m. to 4 p.m. Aug. 7 at the Encinitas Library, 540 Cornish Drive. For more information, visit www.talmadgeartshow.com .
The Dog Days of Summer event will be held from 10 a.m. to 3 p.m. Aug. 14 between Aberdeen and Newcastle in Cardiff. The free event will feature vendors, dog contests, food and fun. For more information, Aug. 22 visit www.cardiff101.com. A free concert with Skelpin (a Spanish/Irish fusion) will take place from 3 to 5 p.m. Aug. 15 Words Aloud — Open Mic at Aug. 22 at Moonlight Beach. the Encinitas Library will Bring low back chairs. For take place at 3 p.m. Aug. 15 more information, call (760) at the Encinitas Library, 540 633-2740 or visit www. Cornish Drive. The event is encinitasrecreg.com. free for local authors, presented by San Diego Writers. Aug. 26 For more information, visit Taste of Mainstreet will take www.sandiegowriters.org. place from 6 to 9 p.m. Aug. 26 on Coast Highway 101 between D and G streets. Aug. 19 Encinitas Classic Car Night There will be food from will take place from 5:30 to more than 30 restaurants 7:30 p.m. Aug. 19 on Coast and live music. For tickets, Highway 101 between D call (760) 943-1950 or visit and G streets. The free event www.encinitas101.com. will feature more than 200 cars, live music, great dining and more. For more infor- Aug. 26 mation, visit www.encini- The Encinitas Chamber of tas101.com. Commerce monthly Health Care Library Event will be held from 5:30 to 7:30 p.m. Aug. 21 A lecture/discussion Book Aug. 26 at the Encinitas Publishing 1-2-3 From the Library, 540 Cornish Drive. Writer’s Fingers to the The panel discussion will be Reader’s Hands will take Pediatrics. For more inforplace from 11 a.m. to 12:30 mation, visit www.encinip.m. Aug. 21 at the Encinitas taschamber.com. Library, 540 Cornish Drive. The event is free. For more Aug. 28 information, visit A final performance from www.sdcl.org. PACT summer inclusive theatre arts workshops will take
place from 1 to 4 p.m. at Dance North County, 535 Encinitas Blvd., Suite 101. For more information, call (760) 815-8512 or visit www.pacthouse.org.
is also a Monday Pilates class running for six weeks starting July 5 through Aug. 9 from 7:15 to 8:15 p.m. The cost for all the classes is $62.50 residents, and $72.50 nonresidents. The classes are held at the Encinitas Community Center, 1140 Oakcrest Park Drive. Call (760) 943-2260 or visit www.EncinitasRec Reg.com for details.
continued from 10 Village Park, and taking part in the many great things to such as dining out and shopping. For those of you who are familiar with the school, there have been plenty of changes. “We have new ownership, addi-
Fit continued from 1 also be participating in the forum. Dr. Lawrence F. Eichenfield, M.D. is chief of Pediatric and Adolescent Dermatology and professor of Clinical Pediatrics and Medicine (Dermatology) at Rady DR. C h i l d r e n ’ s LAWRENCE Hospital and EICHENFIELD UCSD. “We will be talking about back-to-school dermatology issues,” he said. “As teenagers return to school each year, acne is probably the most common concern. It is seen in up to 95 percent of teenagers.” Teenagers throughout the decades are known to be
Calendar
Aug. 8 A free summer concert by The Earful, a funk band, will take place from 3 to 5 p.m. Aug. 8 at Moonlight Beach. Bring low back chairs. For more information, call (760) 633-2740 or visit www.encinitasrecreg.com.
Aug. 12 Summer Art Camp Art Show will take place from 5 to 7 p.m. Aug. 12 at the Lux Art Institute, 1550 S. El Camino Real. Celebrate with the young artists of Summer Art Camp at this one-night exhibition of work created during the five-week camp. For more information, visit www.luxartinstitute.org.
Aug. 12 The Olivenhain Municipal Water District Water Expo 2010 will take place at 6 p.m. Aug. 12 in the Village Creek Recreation Area in Village Park, 749 Glen Arbor Drive. The event is free, with vendors and interactive displays, ask the gardeners, food and family fun. For
visit
Wellness continued from 7
The Garden Expressions art show and sale and sculpture exhibit will he held Aug. 21 and Aug. 22 from 9 a.m. to 5 p.m. at San Diego Botanic Garden, 230 Quail Gardens Drive. For more information, visit www. sdbgarden.org.
Aug. 29
LeucadiART Walk will take place from 10 a.m. to 5 p.m. Aug. 29 on Coast Highway 101 in Leucadia. The free event will feature 101 artist booths, a children’s art area, a beer and wine garden and Farmers Market a free shuttle. For more Sundays from 10 a.m. to 2 information, visit www.leu- p.m. at Paul Ecke Central cadia101.com. Elementary School Sundays from 2 to 5 p.m. at Flora Vista Elementary School Aug. 30 Purchase your tickets now to the annual Spaghetti Yoga for Seniors Dinner Fundraiser on Aug. Mondays at 2 p.m. at the 30 at the Encinitas Senior Encinitas Community and Center, 1140 Oakcrest Park Senior Center Wednesdays Drive, Encinitas. The dinner at 3 p.m. at the Cardiff begins at 5:30 p.m. and will Library, www.silverageyoga. feature live entertainment org by the Peter Sprague Trio. Dinner tickets are $10 each Horseshoe Pitching and wine tickets are $3 per Ages 12 and up, Tuesdays glass. For more information, and Thursdays at 5 p.m. at call (760) 943-2250. Oakcrest Park. For more For additions or corrections, information, call the Cardiff contact Jim Gilliam in the Riviera Horseshoe Club at City Manager’s office at (760) 436-5166 (760) 633-2746, jgilliam @cityofencinitas.org. Encinitas Library
ONGOING
Figure Drawing Group
Will take place from 12:30 to 3:30 p.m. Fridays from April 2 to April 30 at 540 Cornish For ages 14 through adult Drive. Call (760) 942-8738 will run for six weeks start- for more information. ing July 1 through Aug. 12. There are two class times on Thursdays 6 to 7 p.m. and 7:15 to 8:15 p.m. There
Summer Pilates Mat Classes
Bakery continued from 11 travels to England, where he worked in a country hotel, Old Jordan’s for a year. Along with the semi usual is Haskett’s signature line. “The Plonk is what I’m known for and will be by far our biggest seller,” Haskett said. “It is a muffin that eats like a meal and something that I developed accidentally when I had my wholesale bakery. Besides the Plonk there are Fruit Bombs, Big Bangs, Blapples, Gordy Bars, Snozberry Bars, BBars, A-Bars, R-Bars to name a few.” The bakery also functions as a coffee house, serving up all the same drinks found at big chain coffee houses. For those wanting to follow in Haskett’s footsteps, he warns against the reality TV allure. “Not every baker is a soon to be discovered superstar,” he said. “This is the other half. It’s hard work, long hours, and let’s be honest the pay’s not great but the rewards tremendous. Having a complete stranger rave about something you made not knowing that they are talking to the baker who made it is a really cool feeling.” If in the mood for something good and sweet, visit Gordy’s Bakery, open 6 a.m. to 5 p.m. Monday through Saturday.
Water continued from 3 designed to improve the region’s long-term water reliability. “The costs to provide our region with a safe and reliable water supply are continuing to rise, but the Water Authority is working aggressively to mitigate these rising costs and protect the interests of our member agencies and their ratepayers,” said Claude A. “Bud” Lewis, chair of the Water Authority board of directors.
Heaven continued from 3 combinations. The company does have custom desserts that it makes for certain customers. They make a special tiramisu for Karl Strauss Brewery in Carlsbad. This wholesale bakery offers top of the line restaurant quality below retail prices. By the Slice is located at 1410 N. Coast Highway 101. For more information, call (760) 753-2117.
ENCINITAS FIRST • AUGUST 2010
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Killed continued from 1 will continue to support George and the family’s needs during these difficult times. The military and fire service understand the ultimate sacrifice these men and women make on a daily basis for our safety and freedom.” Anyone wishing to help the McNeley family can send a donation to the San Diego Firefighters Credit Union, 4926 La Cuenta Drive, San Diego, CA 92124. Please reference Account No. 4958 Suffix B. Above, 8-year-old Chula Vista resident Angela Lee plays on the slide in the kids area. Left, Loretta Cho, head of the Kia Nahaolelua O hula dancers, leads her troupe.
Scripps continued from 6 grandson of Paul Ecke Sr., who made poinsettias synonymous with Christmas. He manages the familyowned Paul Ecke Ranch, which has been in its current location in Encinitas since 1923. Active in many civic organizations, Ecke is president of the board of directors of the Joseph Shinoda Memorial Scholarship Foundation, the Poinsettia Foundation and the Encinitas Preservation Foundation; vice president of the Don Diego Fund and the Leucadia Encinitas Highway 101 Main Street Association; and serves on the boards of the San Diego County Farm Bureau, the Carltas Company and the Flower Fields in Carlsbad. Wood is an attorney and has served as corporate counsel with San Diego-based Rohr Industries. He has been in private practice in Rancho Santa Fe since 1974 and specializes in estate planning, real estate and small business. Wood has served as president of the Chula Vista Chamber of Commerce, the Rancho Santa Fe Rotary Club and Santa Fe Irrigation District; committee member of the Rancho Santa Fe Association, the Rancho Santa Fe Senior Center, the Community Center Village Presbyterian Church and Rancho Riding Club; and board member and secretary of the Horizon Church in Rancho Santa Fe. Wood is a graduate of the University of California, Los Angeles, School of Business Administration and School of Law. Ecke and Wood will focus on raising philanthropic contributions in support of The Campaign for Scripps Encinitas. The expansion is the largest capital campaign project in the history of North County, and will include a two-story, 60,000-squarefoot critical care building that will house a new 27station emergency department, twice the number of the existing unit.
Photos by Daniel Knighton
Elks 3-day fundraiser a rousing success By Suzanne Perez Swanson ENCINITAS — The threeday Community Hootenanny is the largest fundraiser of the year for the Encinitas Elks Lodge, No. 2243. It boasts 60plus hours of events and entertainment and good oldfashioned family fun. It is hosted in association with the North County Parkinsons Support Group. This year, from July 9 to July 11, the event featured music from every genre, dancers, art, an antique woody car show, a jumpy, face painting, a K-9 demonstration, games, and raffle. When one thinks of the Elks or the Elks Lodge, perhaps visions of men in their 60s drinking, and faded black and white pictures of politicians pop into mind (e.g. FDR, Harry Truman, JFK, Gerald Ford – who were all Elks). Though the Elks Organization was founded in 1886 and started out as a strictly fraternal organization, it has become one of the largest charitable organizations in the nation whose members comprise of men and women in their mid-
20s and up. Younger and younger people who care about the community and want to contribute join the Elks because they know the programs of the organization benefit many and can make an impacting difference. The Elks lodges nationwide are mandated to participate in benevolent programs that benefit the youth, veterans and community. After the government and Bill Gates, the Elks are the largest providers of scholarships. The Elks of Encinitas, specifically, has raised more than $1 million to help fund their programs, more than any other
lodge in California. They have shipped more than 10,000 packages to Iraq, they have provided lunches for 350-plus returning Marines and sailors who served in Iraq and Afghanistan, they participate in VA Hospital visitations, they distribute lunches every Poway resident Steven Rask picks up a ukulele for the first Friday for the homeless, they time, getting some tips from a member of the Moonlight spearhead the Purple Pig pro- Beach Ukulele Strummers. gram which provides therapy services to needy rural children, they organize youth basketball/baseball and drug free dances, and they give away Christmas baskets to the military and disadvantaged, to name a few.
Elfin Forest resident Mike Biele and Sparky listen to the music at the Encinitas Elk’s Hootenanny.
Oceanside residents Nedra and Bill Saunders dance to some classic rock music.
San Diego resident Joe Gandelman performs his comic-ventriloquist act for a group of children at the Encinitas Elk’s Hootenanny.
A group of children enjoy a performance by comic-ventriloquist Joe Gandelman.
San Diegan Gary Orlansky plays drums with Althea & Co.
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ENCINITAS FIRST • AUGUST 2010
UPS
Dermatology
continued from 3
continued from 6
your items,” Evans said. The UPS Store is located in the Target shopping center, two doors to the right of Barnes and Noble. They are open Monday through Friday from 8:30 a.m. to 6:30 p.m.; Saturday from 9 a.m. to 5 p.m.; and Sunday from noon to 4 p.m. For more information, call (760) 944-9441 or visit www.theupsstore local.com/3085.
provide support and dermatology expertise to the community. The best part about having a practice in Encinitas? “It’s a great community of people who value their health,” Kohmuench said. Dermatologist Medical Group is able to evaluate, diagnose and treat comprehensive dermatological skin
Business continued from 6
Jobs continued from 4 it’s undermining our position in a very tough and competitive global economy. As the president has said repeatedly, prosperity and job growth come from the private sector, not from the government. Government’s role is to establish the right conditions so that the private sector can invest, grow, compete, create new products and services, and put Americans back to work.
this year. The last three years you did $500,000, $300,000, and $250,000, respectively. Using a blended average of your historical profit over the last three years and applying a five-times multiple, your business is worth $1,750,000. Using this year’s
Camp continued from 9 of 200 youth and gave children a chance to play football with Rivers and have a real life experience as a pro football player. Campers
problems. Dermatologist Medical Group offers a variety of cosmetic and skin care procedures including Botox and Dysport, Restylane and Juvederm, Radiesse, Artefill, Collagen, chemical peels, laser hair removal and more. Dermatologist Medical Group has three locations to serve patients: — Encinitas at 499 N. El Camino Real, No. B101, Encinitas , CA 92024
— Oceanside at 3613 Vista Way, Oceanside , CA 92056 — La Jolla at 9850 Genesee Ave, No. 530, La Jolla , CA 92037 Dermatologist Medical Group of North County is open Monday through Friday from 8:30 a.m. to 5 p.m. For more information and a complete list of services and products offered, call (760) 942-1311 or visit www.dmgnc.com.
expected earnings and applying the same five-times multiple, your value is $4,000,000 — more than double. Here are some tips to get prospective buyers to run a valuation based on your current year’s earnings: — Ensure that the first part of your fiscal year (before you shop your com-
pany) exceeds your business plan. — Show that you have a sales funnel of solid deals for the balance of the year and into the next. — Get your customers to agree to long-term contracts. — Hit your monthly goals consistently while courting buyers and enduring due diligence.
learned about all aspects and positions of the game. Rivers was interactive, encouraging, energetic and truly was out having a great time for a great cause. All proceeds went toward the Rivers of Hope
Foundation, which helps abandoned and orphaned children. Rivers announced during the football camp that he would be contributing a $25,000 grant to San MiraCosta student Meggan Guarnotta dressed out and Diego's Angels Foster ready to assist at the CARE Control Point in containment. Courtesy photo Family Network.
Education continued from 3 Radiation Protection Technician Certificate of Achievement Program. “MiraCosta is the place to be for students interested in this industry — we are definitely leading the pack.” In June, MiraCosta offered a second session of its new Hybrid Vehicle Technician Training Program, which trains students to provide quality service to hybrid vehicle owners. The funding for the Hybrid Vehicle Technician Training Program is part of the American Recovery and Reinvestment Act, or ARRA, and is administered through San Diego Workforce Partnership. The ARRA was enacted by President Obama in February, and is intended to preserve and create jobs, promote the nation’s economic recovery, and assist those most impacted by the recession.
College responds to community needs MiraCosta’s Small Business Development Center, or SBDC, helps its clients establish a small business or expand their existing business. Two former SBDC clients recently received awards from the San Diego Small Business Association, and have turned around and become counselors at MiraCosta’s center, providing new clients the benefit of their experience and expertise. Winning the Minority Small Business Champion of the Year award was La Sonja Boulware; and the Delores Braswell Award, advocating women in business, went to
Cheryl Protzeller. A language barrier creates a career barrier, and the National Association for Developmental Education Certification recently bestowed upon the college’s Letters Department clearly indicates that MiraCosta helps students learn the language they need to succeed in the workforce. MiraCosta is the first college in California to receive the award, and only 45 colleges and universities in the United States have received this prestigious recognition. MiraCosta’s Health Services Department has partnered with the San Diego Blood Bank and sponsors several blood drives each year. In 2009, the college held 10 drives, surpassing its goal and thus receiving the San Diego Blood Bank’s LL4 Difference Maker Award for 2009. The average price of a college textbook is $100 — multiply this by a full course load, and the total may be prohibitive. MiraCosta has many textbook assistance programs in place to help students cope with this sometimes overlooked, and underestimated, expense. In addition to selling used textbooks at a reduced cost, MiraCosta’s bookstore is introducing Rent-A-Text, a textbook rental program to be offered for the first time this upcoming fall 2010 semester. Also the college’s Textbook Loan Program allows students to borrow one or two textbooks per semester at no charge. Textbook scholarships are also available.
ENCINITAS FIRST • AUGUST 2010
Antennas continued from 10 by the antennas. While Schwaebe’s formal argument focused on a reduction in property value associated with installation of cell phone towers, he genuinely urged the council to consider the health of their constituents. “I’m not concerned about the aesthetics — no amount of concealment diminishes the radiation effects in our neighborhood,” said Schwaebe, whose hearing is sensitive to radio frequencies. Solana Beach doctor Dan Harper, M.D., who says he has worked with many patients suffering from radio frequencyrelated illnesses, backed Schwaebe’s argument.
Planner continued from 7 as well as provide the comprehensive, unbiased planning for people that my company focuses on,” she said. A second-generation San Diegan, Brinkkord loves all the outdoor activities Southern California has to
He said he has seen conditions such as insomnia and ringing in the ears be remedied by simply unplugging wireless routers and limiting cell phone usage. “I am very concerned —– we need to look at alternative things,” he said, volunteering to help find other options. He recommended that public places like the library offer DSL lines and no cell phone zones to protect residents concerned about exposure to radio frequencies. Representing the applicant Sprint/ Clearwire was Danielle Goldman, who reminded the council that it should uphold the decision because it did meet every local and federal requirement. In the end, council members unanimously
voted to uphold the Planning Commission’s initial approval of the project. “I’m extremely sympathetic to everything we’ve heard tonight,” Deputy Mayor Maggie Houlihan said. “The federal law trumps us — we’re going to get these cell towers here whether we allow it or not,” she said. The other council members also offered their sympathies and suggested that the residents pull together and lobby to change laws at the federal level. “This meets every single requirement,” Councilwoman Theresa Barth said, emphasizing why it was out of the council’s hands. “Direct your energy to our federal representatives,” Barth said.
offer. “I love to travel, but there is no place I would rather live than Encinitas,” she said. Among Brinkkord’s favorite things to do in Encinitas are eating breakfast at the Encinitas Café, walking to Moonlight Beach, surfing and hiking. Trilogy Financial Services/National Planning
Corporation is located at 12526 High Bluff Drive, Suite 150, San Diego, CA 92130. Hours of operation are Monday through Friday from 7 a.m. to 5 p.m. with occasional weekend and evening hours. For more information, call (858) 755-6696, ext. 3169 or visit www. trilogyfs.com.
IT continued from 2 approved by the International Organization for Standardization. Businesses can save money on bookkeeping and accounting services by using Outright. The features of this free webbased accounting software include tracking income, deducting expenses, and preparing taxes. Track how your business is performing using profit and loss reports, which can be tracked by month, quarter, or year. Many businesses have reported the simplicity of using the software and
Poll continued from 5 percent feel that “expansion of the government’s role in the economy” will be the primary threat to job creation. — Soaring budget
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how much they enjoy its many features. Outright has a section on its website called Community, where users can post questions and answers. If you’re looking to hire a consultant to evaluate your business and help it grow, you may consider ActionCoach. It has free quizzes including, “How healthy is your business?” and “Are you ready to become an entrepreneur?” You can learn your company’s strengths and areas ripe for improvement. ActionCoach also has a free business library with hundreds of articles on topics ranging from selling
your products and services to marketing and growing your business. Finally, before you invest in expensive technology, conduct research on products using Bitpipe.com. It features free technical white papers, webcasts, and product information on an array of topics, including business intelligence, web services, network and telecom, security, software development, storage and wireless.
deficits — 55 percent of all small business owners are “very concerned” that chronically high budget deficits will have a negative impact on job creation. An additional 35 percent are “somewhat concerned”
about the issue. Almost half — 45 percent — of small business owners think that the federal government should improve the U.S. economy by spending less money and focusing on reducing the deficit.
Got a business news tip? E-mail info to: EncinitasFirst@yahoo.com
Marc Fierro is the Web Production Coordinator for the U.S. Chamber of Commerce.
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ENCINITAS FIRST • AUGUST 2010