Encinitas First, November 2009_web

www.encinitaschamber.com

Volume 5, Issue 11

Partners revealed at Oct. event

Routing slip Share Encinitas First with others in your organization:

INSIDE The San Dieguito Heritage Museum shows some love to the much-maligned lima bean with a firstever festival PAGE 3

Economy-watchers are getting mixed signals as employment troubles continue but the future of home sales starts to look more promising PAGE 7

The U.S. Chamber of Commerce offers tips for businesses to keep their technology costs from eating into their bank accounts PAGE 10

It’s time for businesses to start thinking about what they want to do for this year’s Encinitas Holiday Parade PAGE 5

The Downtown Encinitas MainStreet Association gave thanks to those who have helped the community

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PAGE 6

November 2009

SUNDOWNER

Dave and Margo Oakley at the October Sundowner held at Boston’s Gourmet Pizza on Oct. 20. See more photos on Page 16. Dave’s hat served as an advertisement for the Oct. 31 Free Family Picnic. Photo by Jason Land

Encinitas weighs final designs for streetscape improvements ■ Final 2 designs

set to go before City Council after workshop

By Promise Yee ENCINITAS — Encinitas residents and business owners had a final opportunity to voice their preference on a streetscape design at the North Coast Highway 101 Workshop No. 4 held Oct. 10.

A follow-up survey about the two-mile stretch of Coast Highway 101 from A Street to La Costa Avenue was available at City Hall through Oct. 14.

A key question on the survey asked residents and business owners to choose between Alternative 4A, which features roundabouts, drop lanes as a traffic calming measure, reverse angle parking and slower driving speeds, or Alternative 5, which features traffic lights and four consistent traffic lanes.

The workshop goal was to collect as much community input as possible before the city Planning and Building Department presents results of the survey to City Council in early 2010.

“I feel we truly vetted the issue,” Diane Snyder Langager, principal planner of the city of Encinitas, said.

“It was a huge turnout. I’m very pleased. It was very balanced and very polite.”

The workshop led by MW Peltz and Associates, the prime consultant on the proj-

ALTERNATIVE 4A VS. ALTERNATIVE 5 Above is Section B of Alternative 4A., which has reverse angle parking, two drive lanes going south and one going north. Below is Section B of Alternative 5, which has two drive lanes in each direction and parallel parking. Courtesy renderings

ect, presented streetscape Alternatives 4A and 5, provided design blueprints for workshop participants to write comments on, and

included time for comments 4A or Alternative 5. “It’s a and questions. community project that There was no clear con- serves the community and sensus at the end of the work❚ see Streetscape on 13 shop in support of Alternative

By Jason Land ENCINITAS — On Oct. 20, the monthly Sundowner, organized by the Encinitas Chamber of Commerce, was held at Boston’s Gourmet Pizza. Notably, Mayor Maggie Houlihan and District Assemblywoman Sherry Hodges were in attendance as well as Sally Foster, the dean of MiraCosta Community College. Chamber CEO Marshall Weinreb was on hand to announce a new resource available to small business owners.

After introducing Sudershan Shaunak, who ❚ see Partners on 16

MiraCosta hosts biz forum COAST CITIES — MiraCosta College’s Community Services Program is offering a Small Business Forum, consisting of four workshops, three of which are being offered in November.

The fee for each class is $55. All classes are held from 6 to 9 p.m. on Monday evenings in Room 506 of MiraCosta’s San Elijo Campus, 3333 Manchester Avenue, Cardiffby-the-Sea. “Module 2: Marketing Strategies on a Shoestring” will be offered on Nov. 2. This class will teach students how to market their product or service and increase sales. Topics covered include identifying a market niche, advertising and promotion strategies, conducting market research, pricing for profit and determining customer’s needs.

“Module 3: De f i n i n g Your Budget: The Dollars and Sense of It” will be offered Nov. 9. In this workshop, students will learn how to conduct cash flow analysis and forecasting, how to develop pricing strategies and how to determine the break-even point.

“Module 4:Developing Your Business Plan” will be offered Nov. 16.

In this workshop, students will learn how to use a business plan to seek financing, operate a business, and generate a short-term and longterm plan of action.

Students can register online at http://www.mira costa.edu/commsvcs or by phone 24 hours a day at (760) 795-6820.

2

ENCINITAS FIRST • NOVEMBER 2009

Calendar The next Encinitas Chamber of Commerce

Sundowner will be held from 5:30 to 7:30 p.m. at Positive Place Montessori School 1221 Encinitas Blvd. • (760) 230-6590

Nov. 17 Nov. 3 “Baby It’s Cold Outside” will be shown at the Encinitas Library Community Room at 5:45 p.m. Nov. 3. For more info about the film, visit www.babyitscoldoutside. net.

Nov. 4 Veronica May & the To Do List will perform a concert at 5:30 p.m. Nov. 4, at the Encinitas Library Community Room. Visit www.encinitasconcerts.co m for more information.

For a full schedule of the weekend’s events, visit www.etcinfo.net.

Nov. 7 The Griset Branch of the Boys & Girls Club is hosting a Poker Challenge from 1 to 6:30 p.m. Nov. 7 at 1221 Encinitas Blvd.

Buy-in is $65 and you must be 21 or older to play. Win prizes and enjoy food from Chili’s Encinitas while supporting the youth of Encinitas. For more information, call (760) 7536351.

Nov. 4 Jimmy Patton will play his guitar at 6:30 p.m. Nov. 4 at the Cardiff Library Community Room. For more information, visit www.sdcl.org.

Nov. 7 An Evening of Harmony concert benefiting the Community Resource Center will take place at 7:30 p.m. Nov. 7 at the San Dieguito United Methodist Church on Calle Nov. 6 to Nov. 8 Magdalena in Encinitas.

The Mary Pickford For more information, visit Silent Film Festival will be www.crcncc.org. held Nov. 6 to Nov. 8 at var❚ see Calendar on 14 ious Encinitas locations.

Inflation remains stable as businesses, consumers curb their spending From www.uschamber.com

Retail sales were down, inflation remained in check, and industrial production posted its third consecutive monthly gain.

Retail sales Retail sales decreased 1.5 percent in September after surging 2.2 percent in August. The end of the government’s “Cash for Clunkers” program contributed to the fall, with motor vehicle and parts sales down 10.4 percent.

Excluding auto sales, however, retail sales posted a 0.5 percent increase for the month.

Sales rose strongest at furniture (+1.4 percent), general merchandise (+0.9 percent), and food and beverage stores (+0.7 percent). Other than auto dealerships, only nonstore retailers posted a decline, 0.1 percent for the month. Core sales, which exclude the volatile auto and gasoline sales figures, posted a 0.4 percent increase. On a year-to-year basis, top-line retail sales decreased 5.7 percent, while core sales were down 1.6 percent. Spending among consumers seems to be firming, as news that the economy is beginning to recover is lessening anxiety.

increase in August. The price index for energy jumped 0.7 percent after rising 4.6 percent last month. Food prices fell 0.1 percent, but core prices, excluding food and energy, increased 0.2 percent.

On a year-ago basis, the top-line CPI decreased 1.3 percent while the core CPI increased 1.5 percent.

Inflation remains in check as consumers and businesses have pulled back on spending because of the recession.

Industrial production Industrial production gained 0.7 percent in September after rising 1.2 percent in August. It has now gained ground the past three months.

Manufacturing and mining both increased, at 0.9 percent and 0.7 percent, respectively. However, the utilities component fell 0.7 percent with the onset of temperate weather throughout most of the country. Capacity utilization rose in September to 70.5 percent from 69.9 percent in August.

Capacity utilization of manufacturing firms increased to 67.8 percent from 67.0 percent. Going forward, expect industrial production to continue to increase, as businesses Consumer Price Index look to rebuild their The Consumer Price inventories after making Index, or CPI, increased dramatic cuts earlier in 0.2 percent in September the year. after posting a 0.4 percent

World-traveled chef lands in Encinitas

By Lillian Cox ENCINITAS — In 2003, Chef Pascal Vignau walked away from a 17-year-career with the Four Seasons to strike out on his own as a restaurateur.

Vignau’s career had taken him from his home in Lourdes, France, to Paris, Monte Carlo, Miami Beach and Dallas. After joining the Four Seasons in 1986, the traveling only intensified when as executive chef he was transferred to properties in Chicago, Beverly Hills, Jakarta, Singapore, Hong Kong, Bangkok and finally Carlsbad when the Four Seasons Resort Aviara opened in 1997.

“I was having a mid-life crisis,” he said. “The kids

were growing up and the suitcases were getting heavy. Encinitas was a great place to park it for a while.”

Vignau did his research to identify a market niche.

The result was Savory Casual Fare, a “little jewel box of a restaurant” that blends his French culinary heritage with American comfort food.

“My goal was to bring people from around the corner and become a neighborhood restaurant,” he said.

In what for many entrepreneurs is a risky business, Chef Pascal Vignau, the the chef conjured up a owner of Savory Casual Fare recipe for success. in Encinitas, traveled all “We are very grateful over the world before decidthat we are well-supported ing to settle down and start by the local community,” he his own restaurant in said. “Business is mostly Encinitas. Photo by Lillian Cox

word of mouth. We try to be the fairest price, to offer the best deal possible.”

Buttermilk-fried chicken breast served with mashed potatoes slathered in gravy and mac-n-cheese with black forest ham keeps regulars coming back night after night. Vegetarian selections are always included on the menu.

“It’s hard to change the menu because we want to keep regular customers happy,” he said. “When we change the menu, it’s only 20 to 30 percent.”

Vignau also maintains a loyal clientele from his days as executive chef at the Four Seasons Aviara who visit ❚

see Chef on 14

Local esthetician offers holistic experience ENCINITAS — Jessica’s Skin Care Salon is a skin care salon for facials, body waxing, eyebrows, pedicures and manicures.

Jessica Schreiber had 13 years of experience as an esthetician under her belt when she decided to open her own salon in Encinitas in June 2009. Her clients are glad she did. “Jessica is a gem, she gives so much of herself to her clients,” client Katherine Harris said. “She’s intuitive, creative and beautiful! I would have followed her anywhere.”

“Jessica comes from Peru and is very holistic, health conscious, and has a beautiful giving spirit,” client Karen Jacquet said.

When asked what makes her business special, Schreiber said that most of her products are natural or organic. “This is a place where my clients find peace, beauty, and good energy,” she said.

Schreiber said she had more than one reason for becoming a member of the Encinitas Chamber of Commerce. “To join the

Carolina Van Leeuwen and owner Jessica Schreiber outside of Jessica’s Skin Care Salon located at 524 2nd Street in Encinitas. They are open from 9 a.m. to 7 p.m. Tuesday to Saturday. Call (760) 419-6343 or visit www.jessicaskincaresalon.com for more information. Courtesy photo

beautiful community of Encinitas, and for the networking and advertising.”

Schreiber brings her holistic approach to life to Encinitas. One of her specialties are the organic herbal facials that she

learned how to do in Peru, where she is originally from.

With a great location on Second Street, Schreiber had much to say about the best part of having a business in Encinitas. “The lovely town, being close to the

beach (only two blocks), and the beautiful people.”

Schreiber takes advantage of all Encinitas has to offer, she enjoys walks on the beach, eating at the nice restaurants in town and visiting art galleries.

Aside from the skin care treatments, Jessica’s Skin Care offers beautiful art on canvas on the walls of the salon for sale from Carolina Van Leeuwen, a local photographer and dear friend of Schreiber’s.

Schreiber’s clients are among her biggest supporters, and she is very grateful.

“I’d like to thank my clients for the encouragement and the help in finding this beautiful salon in Encinitas,” she said.

Currently Schreiber has a special offer of a 20 percent discount for new clients.

Jessica’s Skin Care is located at 524 2nd Street in Encinitas. They are open from 9 a.m. to 7 p.m.

Tuesday to Saturday. Call (760) 419-6343 or visit www.jessicaskincaresalon. com for more information.

Explore the Pizza alla Bismark at Vigilucci’s Ristorante & Pizzeria LICK THE PLATE

By David Boylan So I may have vented a bit in the past about the plethora (to put it politely) of Italian restaurants in Encinitas, yet there are always stars in a crowded field and Vigilucci scored with his cozy brick-oven fueled hideaway in the heart of funky Leucadia attached to Robbie’s Roadhouse. It has its own personality though with a completely different look and feel and a back patio that is a little oasis. And the cool thing is, if you are not feeling the rustic Italian vibe you can order from the pizzeria menu at the Roadhouse and catch some live music.

So we have established

Pizza alla Bismark at Vigilucci’s has some unusual ingredients that together provide unusually delicious flavors.

Courtesy photo

it’s a chill place in an oldschool stretch of Coast Highway in North County, now let’s talk about this Bismark Pizza that has become one of my favorite foods to introduce friends to over the past few years mainly because the initial reaction is almost always

one of two responses. The first is a polite, oh, “That’s interesting” and the second is the more closed minded “That’s gross” or “I’m not having egg on a pizza.”

Whatever the initial reaction, I’ve recorded a very high percentage of converts after their first bite.

Pizza alla Bismark is an amazing combination of wood fired thin crust topped with tomato sauce, mozzarella, asparagus, and ovenroasted egg. There is a slice of asparagus on each piece of pizza and two eggs cracked on top that bake while the pizza cooks. I request a special order that I’m sure they would not have a problem repeating and it really does make all the difference. I order two extra eggs for more egg coverage on the pie then order the whole thing well done which gives the crust an extra crisp and cooks the eggs a little more over-medium so they are not runny but still have plenty of egg yolk goodness that is perfectly mopped up with the amazing crust. The combination of the egg and ❚ see Plate on 14

ENCINITAS FIRST • NOVEMBER 2009

3

Little-loved bean lauded at 1st annual festival ENCINITAS — According to the San Dieguito Heritage Museum, the lowly lima bean is making a comeback. At the first Lima Bean Festival, organizers said they hope to make the event an annual gathering that will rival nearby celebrations of garlic, avocados and strawberries.

Dubbed the “2009 Lima Bean Weekend Faire,” the three-day fundraiser held Sept. 25 to Sept. 27 celebrated North County’s lima bean heritage. It is a littleknown fact that long before flowers covered fields in the area, lima beans were grown along the coast from Del Mar to Encinitas. While Mr. Balloon Man, Hillel, makes a stop in his worldwide lima beans are no longer travels to entertain the Lima Bean Festival attendees. grown commercially in the Courtesy photo vicinity, in the 1920s, more than 1,000 acres of lima bean plants covered the San Dieguito region.

In fact, the muchdespised legume was a staple from the late 1800s to the mid-1900s.

Because the lima bean requires no irrigation it was harvested dry and easily shipped from North County to locations throughout the country.

Its protein-rich value was a boon during lean times when meat was not as readily available.

“Lima beans, you may be thinking, ‘oh yuck,’” the event’s co-chair Tom Cozens told the crowd durFrom left, event chairpersons Evelyn Weidner, Sue Steele and Mary Oakley are also on the board of directors with the San ing the opening ceremony.

But he promised to make a Dieguito Heritage Museum. Courtesy photo

The serving line for the variety of tasty lima bean inspired offerings. Courtesy photo

lima bean lover out of all those present with the unique delicacies such as lima bean brownies and fudge. “This is our first, hopefully annual, lima bean festival,” he said.

The Lima Bean Talent Show and Tequila Tasting featured El Duende Tequila and lima bean-oriented entertainment by various artists from poets to clog dancers and a wandering dog who made his way on stage more than once.

Saturday’s Lima Bean Cook Off event featured ❚

Silent film festival set at La Paloma ENCINITAS — Encinitas will host its first Silent Film Festival Nov. 6 through Nov. 8 at La Paloma Theater, located at 471 S. Coast Highway 101.

This year’s festival will honor Mary Pickford and her 100th anniversary in film. Pickford has strong ties to San Diego. She lived at several addresses in North County and used more than one area locale in her films. The most influential woman in all of film history and cinema’s first great superstar, Pickford is also credited with inventing acting for movies. She wrote, directed, produced and starred in over 200 films, founded United Artists and the Academy of Motion Picture Arts and Sciences and is often cited as the best business mind that Hollywood ever produced. A beloved screen presence, she worked with the finest directors, actors, writers and technicians during Hollywood’s Silver Era. Pickford defines the history of early film.

Four of Pickford’s finest films and shorts will be screened during the film festival. Some of these films are quite rare. All have been fully restored to their origi-

nal quality and are licensed from the Library of Congress and UCLA’s film archives. The films will be accompanied on piano by internationally renowned composer and silent film accompanist, Robert Israel.

The films will be introduced by film historian, Hugh Neely, who is curator at the Pickford Institute in Los Angeles. There will even be a Saturday matinee for chil-

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dren. Tickets are only $10 and can be obtained at www.etcinfo.net or at La Paloma Theater.

The public is invited to a free lecture by Hugh Neely and screening of his documentary, “Mary Pickford: A Life On Film” at 4 p.m. on Nov. 7, in the Encinitas Library, located at 540 Cornish Drive. The film is ❚ see Silent on 15

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ENCINITAS FIRST • NOVEMBER 2009

FROM THE DESK OF THE CEO

859 Second Street Encinitas, CA 92024 Phone: (760) 753-6041 Fax: (760) 753-6270 E-mail: info@encinitaschamber.com

Executive Board CEO Marshall Weinreb (858) 692-2325 ceo@encinitaschamber.com President G. Kenneth Gross Wealth Management Associates (760) 487-1582 kengross@wmacompany.com Vice President Angel Haag Primeco Education (760) 436-6076 angel@primecoeducation.com Vice President / Treasurer Melaini Peet Union Bank of CA (760) 942-4890 melaini.peet@uboc.com

Board of Directors Claudia Carillo San Diego Gas & Electric (858) 654-6301 ccarrillo@semprautilities.com David DaCosta Jamroc 101 Caribbean Grill (760) 274-3762 eat@jamroc101.com Denise Hardman Liberty Mutual Insurance (760) 635-1472 denise.hardman@ libertymutual.com David E. Lam Financial Advisor - Edward Jones (760) 753-1025 www.edwardjones.com Greg Petree North Coast Health Center (858) 792-0696 gapetree@americarehr.com Katherine Wichmann Zacharias Insurance & Financial Services (619) 208-7717 thewic@sbcglobal.net Genevieve Wing Wing Insurance & Financial Svcs.

(760) 944-1159 wing.insurance@gmail.com Vanessa Keller Comerica Bank (760) 942-2301 vkeller@comerica.com Coleen Walsh CFO to-Go CPA (760) 230-1965 cfotogo@hotmail.com Jeremy E. Douglas VP Business Banking Wells Fargo (760) 432-5345 Jeremy.e.douglas@wellsfargo.com Maryam Rad Positive Place Montessori School (760) 230-6590 mrad@positiveplacesd.org Debbie Caligiuri Membership Director

Visitor Center Director Pat Reinhardt Visitors Center Staff Alli Heller Jake Shapiro

Advertising/Production COAST NEWS GROUP 828 North Coast Hwy. 101, Suite C 760-436-9737 E-mail: encinitasfirst@ coastnewsgroup.com SUBMISSIONS To submit articles, photos and press releases for consideration for an upcoming issue, please e-mail: encinitasfirst@yahoo.com ©2009 ENCINITAS CHAMBER OF COMMERCE

I have received several calls recently from hardworking business owners in this fine town asking me to clarify why there seem to be two Chambers of Commerce. As far as I am concerned, there is only one fully certified chamber and it is this 45-year-old institution. Please do not be misled or confused.

If you wish to be a part of the real Encinitas Chamber of Commerce, here is a list of things you can expect from us: — We are a member of the national and California chambers — We are a certified nonMARSHALL profit (501 C3) (6) WEINREB — Our board of directors consists of 18 quality business leaders — We have relationships with all city, county and state elected officials — We have a working relationships with all

legitimate surrounding Chambers of Commerce — We have solid pro business committees in areas such as Health Care, Education and Communications — We have an alliance with MiraCosta College and the Small Business Development Center to provide “free” training for local businesses — We have Arts in Business, our new alliance with the city’s Commission for the Arts, benefiting the Encinitas art community — We are the sponsor of four major events in 2010, which will bring tens of thousands of visitors into this town spending hundreds of thousands of dollars locally — We have returned the Encinitas First Newsletter into a fair and balanced publication to promote all businesses, not just one business or one particular elected official — We are managing a legitimate and viable Visitor Center

— We are creating a new interactive and productive relationship with Leucadia 101 MainStreet Association, Cardiff-by-the-Sea Chamber of Commerce and DEMA. — We are creating a partnership with schools to support the “BizTown” program for all Encinitas fifth-graders — We are bringing business owners and managers to speak at our local schools These are just some of the reasons to join this true Chamber of Commerce. You make the call!

We are so pleased to be achieving so many great things for this city and it could not happen without the support of all of you that are a part of the chamber. There will be many more announcements and many additional events and achievements that will help all the businesses in our city. I am humbled by the support that has been generated for me and this chamber during the past three months. Together we can do great things.

National chamber pushes comprehensive energy policy From www.uschamber.com As part of our ongoing series, we examine the nation’s need to grow and diversify its energy supply while taking steps to protect the environment in ways that don’t curtail economic growth and eliminate jobs.

The challenge — business at risk Despite a recent decline in energy consumption because of the recession, demand for energy in the United States and around the world is projected to skyrocket in the coming years.

An insufficient domestic energy supply creates an overdependence on foreign sources and causes wild price fluctuations, slowing economic growth and hurting the pocketbooks of businesses and households. Vast reservoirs of natural gas and oil that lie underneath U.S. land and off its shores remain untapped because of government restrictions. Renewable energy projects are being delayed by regulatory “green tape,” lawsuits, and a Not In My Backyard (NIMBY) mentality.

Moreover, Washington policymakers are focusing on legislation to mandate reductions in greenhouse gases at great economic cost.

According to the American Council for Capital Formation, a climate change policy considered by Congress last year — the Lieberman-Warner bill — would result in the loss of between 1.2 million and 1.8 million jobs in 2020. In addition, a proposal to mandate that a certain percentage of electricity generation be satisfied by renewable sources in each state could also have severe economic consequences.

The Energy Information Administration estimates that a 15 percent renewable portfolio standard would require electricity consumers to pay $21 billion more for electricity through 2030.

Meanwhile, the EPA is expected to issue a finding that would make carbon dioxide a dangerous pollutant to be regulated under the Clean Air Act. This distinction would require essentially every construction project to obtain a special permit, which would increase costs, expand the length of projects, and potentially mitigate the positive effects of the economic stimulus.

The impact — a chamber member’s perspective Dick Longo of Walker Magnetics says his company is not growing as fast as it could because of regulatory obstacles to renewable energy projects.

As part of our ongoing series, we examine the nation’s need to grow and diversify its energy supply while taking steps to protect the environment in ways that don’t curtail economic growth and eliminate jobs.

Nationwide, green energy products are being tangled up in regulatory knots, lawsuits, and local opposition, hampering the development of much-needed energy supplies and damaging the growth potential of companies like Walker Magnetics.

Worcester, Massachusetts-based Walker Magnetics manufactures the magnet systems that move the steel used to build the large columns in wind turbines. It also produces the rotary magnetic chucks that hold turbine gears in place during ❚

see Energy on 12

From left, Encinitas Chamber of Commerce CEO Marshall Weinreb; Tahir Ijaz, MD, Family Practice; Richard Payne, MD, Family Practice; Gina Mansy, MD, Radiation Oncology; Anthony Magit, MD, Children’s Specialist; Bari Cunningham, MD, Comprehensive Dermatology; James Quigley, Family Practice; and Greg Petree of North Coast Health Center. Courtesy photo

North Coast Health Center home to 14 ‘Top Doctors’ ENCINITAS — Each year, the San Diego County Medical Society, or SDCMS, in collaboration with San Diego Magazine, honors the “Top Doctors” in San Diego County, as recognized by their peers.

This year, on the heels of four North Coast Health Center dentists earning “Top Dentist” honors in May, the largest outpatient medical facility in coastal North County San Diego is pleased to announce that 14 of its physicians have now been named a “Top Doctor.”

The North Coast Health Center’s “Top Doctors” are: Specialty: Allergy & Asthma — Nancy Ostrom, MD, Allergy & Asthma Medical Group Specialty: Dermatology — Bari Cunningham, MD,

Comprehensive Dermatology Group — Sheila Friedlander, MD, Children’s Specialists — Vishakha Gigler, MD, Comprehensive Dermatology Group Specialty: Family Medicine — James Hay, MD, North Coast Family Medical Group — Georgine Jorgensen, MD, North Coast Family Medical Group — Gerard Lumkong, MD, Scripps Coastal Medical Group — Richard Payne, MD, North Coast Family Medical Group — James Quigley, DO, North Coast Family Medical Group Specialty: Pediatric Otolaryngology — Anthony Magit, MD, Children’s Specialists

— Seth Pransky, MD, Children’s Specialists Specialty: Pediatrics — Shakha Gillin, MD, El Camino Pediatrics Specialty: Radiation Oncology — Tahir Ijaz, MD, Radiation Medical Group — Gina Mansy, MD, Radiation Oncology “I am honored and also humbled to have been chosen by my peers as a ‘Top Doctor’ in San Diego for the specialty of radiation oncology,” said Tahir Ijaz, MD, of Radiation Medical Group and Cyberknife Centers of San Diego.

“Our staff of radiation oncologists, radiation therapists and nursing staff do more than just treat cancer using the ❚

see Doctors on 13

Only American free enterprise can meet our nation’s job challenge

By Thomas Donohue With the economy slowly returning to form, we must now focus on a new challenge — putting America back to work. It won’t be easy — the economy has shed 7.2 million jobs since the beginning of the recession, and unemployment is at its highest level in more than 25 years. We must create 20 million new jobs over the next decade simply to put the unemployed back to work and to keep up with a growing population. There’s only one

system that’s proven capable of meeting this goal—American free enterprise.

Economic renewal will begin where it always does, with entrepreneurs and America’s 27 million small businesses. These everyday heroes are unparalleled in their ability to create jobs, spur local development, and bring new products and services to market.

Over the last decade, small businesses created between 60 and 80 percent of all new jobs ❚ see Enterprise on 12

ENCINITAS FIRST • NOVEMBER 2009

5

Local doctor offers naturopathic approach ENCINITAS — Dr. Kim Kelly is a naturopathic doctor based in Encinitas whose main specialties are providing hormone balance for men and w o m e n ; DR. KIM administering KELLY B12 shots, B6 and B-complex shots; and biopuncture for chronic/acute pain.

Dr. Kelly grew up on a farm in Northern Minnesota, which is where he had his first experience

with the healing power of nature. His interest was fostered when he read about the numerous clinical trials using alternative therapies while he was getting his Master’s in public health at the University of Minnesota.

After realizing the power and effectiveness of alternative therapies, his career goal changed to naturopathic doctor.

Dr. Kelly began his practice in July of 2006. One way Dr. Kelly stands out is that he offers individualized ❚

see Doctor on 15

Be a part of the 2009 Encinitas Holiday Parade ENCINITAS — Applications are now being accepted for the 2009 Encinitas Holiday Parade, which will take place at 5:30 p.m. Saturday Dec. 5.

This year’s parade, themed, “Season’s GreeNings,” will celebrate all things environmental.

Parade entries, which will include floats, marching bands and children’s groups among other things, will travel south along South Coast Highway 101

beginning at the corner of “D” Street and finishing at “J” Street.

Launching the holiday season in Encinitas, the parade is the largest community event of the year.

Not only does it bring together retailers, organizations, clubs and service groups, but most importantly it shows the 3,200 children participating in the parade that Encinitas is ❚ see Parade on 15

QUEEN KAITLIN

Kaitlin McGuire, pictured with event co-host Rob Machado, was crowned Queen of the Reef during the contest portion of the Rob Machado Surf Experience and Cardiff Green Expo held Sept. 26 and Sept. 27. Courtesy photo

MiraCosta to offer OSHA training workshop OCEANSIDE — Occupational Safety and Health Administration, or OSHA, is a federal agency that focuses on job-site safety for all employees in all industries across the United States. In OSHA Training, a class offered through MiraCosta

College’s Community Services Program, business leaders will learn their role in safety rules, policies, procedures, and enforcement processes of state and federal regulatory agencies.

This training also aims to provide leaders with guidelines and techniques for

effective management, the investigation of employeerelated injuries and the implementation of a safety culture/program within an organization. A certificate of completion will be given to all attendees.

MiraCosta’s OSHA Training is scheduled for 9

a.m. to 1 p.m. Nov. 6 in Room 4809 at MiraCosta College, 1 Barnard Drive, Oceanside. The fee for the class is $89. A $20 materials fee will be collected in class.

To register, or for more information, call (760) 795-6820 or visit miracosta.edu/commsvcs.

6

ENCINITAS FIRST • NOVEMBER 2009

National Small Business Week coming in 2010 COAST CITIES — Each year during National Small Business Week, the U.S. Small Business Administration, or SBA, recognizes outstanding small business owners for their contributions to the American economy and society. President Obama has declared May 24 through May 26, 2010, as National Small Business Week.

SBA is currently accepting nominations for several SBA award cate-

gories including the 2010 Small Business Person of the Year Award. The San Diego SBA district office services San Diego and Imperial counties. Trade associations, chambers of commerce, lenders and business organizations frequently sponsor candidates. A business owner may also nominate themselves or other candidates.

In 2009, National Small Business Week honored an ❚ see Week on 15

MARY PURVIANCE Senior Vice President/Manager welcomes to the Encinitas Banking Center

JOAN FAUST Vice President/Assistant Manager

DAVID BOYLAN Lick the Plate Marketing

Don’t let ideas pass you by DEMA APPRECIATES At the 2009 DEMA Installation Dinner at D Street Bar & Grill on Oct. 15, Dave and Margo Oakley were awarded Volunteers of the Year. Dave and Margo are always the first to volunteer at every community event. Dave also served on the Facade Grant Committee for more than 10 years.

The Partnership Award was given to the Encinitas Historical Society and Rich Sylvester was named Director of the Year.

All of the awards were made by Danny Salzhandler. Above, from left, Past President Doug Long and Executive Director Dody Tucker present Margo and Dave Oakley with the Volunteers of the Year award. Topright, Encinitas Historical Society President Emeritus Lloyd O’Connell and Executive Director Dody Tucker. Bottom-right, Past President Doug Long, DEMA Vice President Rich Sylvester and Dody Tucker.

Courtesy photos

Visit them both today

Encinitas Country Day Preschool Offering a Balanced Program for Your Child’s Complete Development

at our

ENCINITAS

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Encinitas Regional Banking Center 781 Garden View Court, Ste. 100 Encinitas, CA 92024 Phone 760-479-4340 Fax: 760-479-4341 San Diego Regional Banking Center 2550 Fifth Avenue, Suite 120 San Diego, CA 92103 Phone: 619-525-1700 Fax: 619-525-1705

Corporate Headquarters 2550 Fifth Avenue, Suite 1010 San Diego, CA 92103 Phone 619-230-6521 Fax: 619-230-6520 MEMBER

www.SanDiegoTrust.com

Telephone: 760-942-2224 www.countrydayschools.org Encinitas Boulevard Preschool/Kindergarten 2155 Encinitas Blvd, Encinitas. License# 376600388

OK, so “Lick the Plate” overload or what? In case you’ve not seen, I write the “Lick the Plate” column also and it just made sense for me to carry the brand over into marketing. Actually, I’m going to cap it at food and marketing since the two go hand in hand with me.

Seriously, meet me over a meal and come armed with culinary and marketing topics and some good conversation will ensue, usually resulting in ideas that will end up on cocktail napkins and in a best case scenario in an ad campaign for you or one of my agency clients. It’s happened many times before.

My first bit of advice, always write it down. Great ideas are a dime a dozen, it’s the ones that get written down, then explored, and ultimately implemented are the ones that separate marketers from the general public. Hell, that’s why I formed an ad agency, so I had a legitimate vehicle for my ideas.

So I’ll start with a little bit about my background and what I’m doing currently to lend some credibility to my thoughts and opinions. I’ve worked in a Fortune 500 corporate marketing department fresh out of college, headed up national sales and marketing efforts for a French software company, worked on the agency side, held high level marketing positions for several technology companies, and over the past six years I’ve run Artichoke Creative, an Encinitas-based integrated marketing agency with clients ranging from small mom and pops to large corporations and I thrive on that variety.

The past five years I’ve been immersed in the solar industry and I’m currently commuting between San Diego and New York doing work for a solar integrator there. Oh, and I’ve launched an apparel company and am known for throwing killer summer solstice parties and am founder of the Hansen’s Marching Surfboard Brigade. Random stuff yes, but it’s all been very stimulating and definitely has contributed to my success in marketing.

Our tagline at Artichoke Creative is “Marketing that Makes Sense.” And really, that’s what it’s all about, developing a strategy, media plan, and creative that makes sense for your product or service, and your budget. It’s all about the mix, or to put it a little more highbrow, your integrated mix.

That’s what I do really well. I ❚ see Marketing on 15

ENCINITAS FIRST • NOVEMBER 2009

7

The rebirth of some great Familiar face rejoins chamber chardonnay has arrived TASTE OF WINE

By Frank Mangio

Mike Grgich, the legendary chardonnay winemaker of Napa Valley, signs bottles at a Beverages & More location.

Despite the many white wine challengers to come along like Viognier, Sauvignon Blanc, Pinot Grigio, Reisling and the like, Chardonnay continues to be the No. 1 white in sales in the U.S. Birthed in California, the grape whose origins are imbedded in the Bordeaux district of France, gained stardom as a result of the 1976 “Judgment of Paris.”

Most of us are familiar with that landmark event when the producer of what

ENCINITAS — Encinitas Chamber of Commerce member Margo Oakley is the North County distributor for Shaklee products.

Many chamber members remember Oakley as a longtime chamber member and a Visitor Center volunteer for 10 years. She rejoined the Chamber of Commerce to gain more netMARGO working OAKLEY opportunities, which she believes ties in perfectly with Shaklee’s “social marketing” approach. As a former ambassador, she is thrilled to be back.

“We make our own lives better, others’ lives better and,

along the way, we make the world better,” she said.

You may also see her and her husband Dave representing the San Dieguito Heritage Museum at chamber events.

Oakley has been involved with Shaklee products for 34 years and is their biggest fan.

Shaklee offers a wide variety of vitamin, herb and botanical and dietary support supplements for wellness vitamin packs, nutrition therapy skin care products, weight management items, home care products for the kitchen and laundry and beauty aids and cosmetics.

Based in Encinitas, this

Encinitas Chamber of Commerce member can be contacted by calling (760) 9423271, by visiting www.shaklee.net/marooakley.com or by e-mailing Domoen@aol.com.

Her Shaklee supplement program, she said, has helped her be more successful at controlling her lifelong asthma.

“I have great enthusiasm in everything I do,” Oakley said. “Shaklee products have helped me to find a healthy, happy body and mind. With the use of Shaklee’s organic household cleaning products I have a healthy home to help me fight my allergies.”

Home sales recovery Two local moms partner up to expected to continue Photo by Frank Mangio

❚

see Taste of Wine on 13

bring couture style to children ENCINITAS — Childish Couture, a local award-winning children’s boutique, was founded by two neighborhood moms in 2007. They started their children’s retail venture by participating in charity boutiques and private house shopping parties.

In May 2008, owners Erika Patron and Diane DeMarino opened a storefront located at the Rancho Santa Fe Plaza in Encinitas. Since then, the store has blossomed into a unique, chic children’s store, offering hard to find items, local talent, specialty wear and eco-friendly options.

Twirls and Twigs, Coccoli, Kicky Pants, Tea Collection, Baby Nay, Roar, Knuckleheads, City Threads and Kingsley are just a few of the designers whose clothes are sold at Childish Couture.

Sizes range from preemie and go up to size 8/10 for both

Childish Couture in Encinitas is an award-winning boutique with stylish, chic clothing for boys and girls and toys and gifts too. Visit www.childishcouture.com for location and more information. Courtesy photo

girls and boys. about mom’s either; they offer Beyond just clothing, BYOG hospital gowns, Belly shoes are abundant, toys are Bandits and other mom found and gift items are avail❚ see Couture on 15 able. And they didn’t forget

San Diego Trust Bank reports strong third quarter earnings ENCINITAS — San Diego Trust Bank, 781 Garden View Court, reported its 20th consecutive quarterly profit with third quarter earnings reportedly up 48 percent from the comparable period of a year ago. Net earnings after-

tax totaled $166,000 for the quarter ending Sept. 30 compared to $112,000 for the same period last year.

The bank reported yearto-date net income of $434,000 compared to $412,000 last year despite having to absorb more than

a three-fold increase in FDIC insurance premiums and a special assessment levied against the entire industry earlier this year.

The Bank’s FDIC Insurance premium expense was ❚ see Bank on 15

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From www.uschamber.com Second quarter GDP was upwardly revised and pending home sales posted another strong month in August.

However, employment numbers were disappointing, and small decreases in consumer confidence and the ISM Index show that the road to recovery will be bumpy and uneven.

Employment The labor market continues to struggle. In September, 263,000 jobs were lost, following an upwardly revised loss of 201,000 jobs in August. July’s job losses were revised downward to 304,000 losses instead of the 276,000 losses originally recorded. The September unemployment rate ticked upward to 9.8 percent from 9.7 percent in August and is now at its highest level since 1983.

Furthermore, labor force participation fell 0.3 percentage points as 571,000 discouraged workers stopped looking for a job. Weekly hours worked also slipped to 33 hours in September, down from 33.1 hours in August. Average hourly earnings increased a measly 0.1 percent, showing limits on income growth. A return to normalcy in the labor market will not occur for

some time, as employers are reluctant to add workers and will instead expect more from current employees.

Gross domestic product The Bureau of Economic Analysis third report of second quarter 2009 gross domestic product, or GDP, shows that GDP fell at a 0.7 percent annual rate, not at the 1.0 percent annual rate previously reported. Upward revisions to consumer spending and business spending on equipment and software accounted for the overall uptick in GDP. The revisions generally point to stronger growth moving forward. Compared to the second quarter of 2008, real GDP fell 3.8 percent, the largest decrease year-over-year since World War II. Consumer confidence Consumer confidence fell slightly in September to 53.1, after surging 7.1 points to 54.5 in August. Diminished expectations were recorded across all segments that comprise the index. Sentiment about the present condition of the economy fell to 22.7 in September, down from 25.4 in August.

Expectations for the future also fell, down to 73.3 from 73.8. Furthermore, sentiment

about present labor market conditions deteriorated to a low not seen since 1983. The current level of confidence is consistent with an economy that is in a recession.

Significant gains in consumer confidence are not expected until people become more confident about the labor market.

ISM survey The Institute for Supply Management’s manufacturing survey fell slightly, down to 52.6 in September after reaching 52.9 in August.

September’s decrease is a reminder that manufacturing’s recovery, much like the broader economic recovery, will be patchy and uneven. It should be noted, though, that manufacturing activity is still growing, as the ISM level is above its expansionary threshold of 50. The current level is consistent with an economy that is in a recovery from a severe recession. Looking ahead, manufacturing activity should continue to grow, though it remains to be seen if a self-sustaining manufacturing recovery can gain traction.

Sluggish consumer spending later this year could ❚ see Home on 15

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ENCINITAS FIRST • NOVEMBER 2009

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ENCINITAS FIRST • NOVEMBER 2009

Oktoberfest had an Angel working behind the scenes

Catalyst Therapy, Inc. in Encinitas recently celebrated their grand opening with a ribbon cutting for their new state-of-theart therapy clinic in North Coast Business Park. Catalyst Therapy, Inc. is primarily an occupational therapy clinic that specializes in sensory evaluation and treatment, with an emphasis on pediatric population. At the ribbon cutting were Sunshine Smith, Taylor Place Real Estate and chamber ambassador; Suzanne Perez Swanson, principal floral designer and chamber ambassador; Mary Purviance, vice president of San Diego Trust Bank and chamber ambassador; Joan Faust of San Diego Trust Bank and chamber ambassador; David Lam, financial advisor with Edward Jones and chamber ambassador; Gloria Miller, owner/director; Michaelene Mooney-Ott, office administrator; Amanda Gretsch, owner/director;Tara Warsavage, occupational therapist intern; Kristen Sargent, occupational therapist; Chantel Powell, occupational therapist; Carolyn Kinnare, office administrator; Deputy Mayor Dan Dalager; Pat Reinhardt, Visitor Center manager; Genevieve Wing, Wing Insurance & Financial Services and chamber ambassador; and Katherine Wichmann Zacharias, Insurance & Financial Services and chamber ambassador. For more information, visit www.catalysttherapy.com. Courtesy photo

Kiwanis gets permanent bookmobile ENCINITAS — The Encinitas Kiwanians will convert a heavy rescue ambulance donated to the club by San Diego Medical Services Enterprise for its Books Ahoy program.

The club will turn the truck into a mobile library for their pirate-themed literacy program, which encourages children to become lifelong readers. The Encinitas Kiwanis will be using the ambulance, soon to be dubbed the Good Ship Literacy, as the book mobile library/storage for all donated books. The books will be driven to a different school once a month by their representative, Captain Book (also known as Kiwanian Morris Pike), and teachers are then invited to select 10 to 20 books for their classroom libraries.“We have been involved with the Encinitas Kiwanis for many years, and we are really thrilled to be able to give back to this very rewarding program,” Wayne

From left, San Diego Medical Services Enterprise Paramedic Supervisor Matt Gilligan, Kiwanian Larry Marquardt, SDMSE Chief Operating Officer Wayne Johnson and SDMSE Fleet Manager Duane Ingerson gathered to give a retired heavy rescue ambulance to the Encinitas Kiwanis Club to become a bookmobile for the club’s Books Ahoy program.

Courtesy photo

Johnson, SDMSE chief operating officer, said. Prior to the ambulance donation, the Encinitas Kiwanis were using one of their members’ personal pick-up trucks for the school trips every month.

“The generous SDMSE donation is going to save us

several hours of loading and unloading shelves and books in and out of personal vehicles,” Pike said. “We are ever so grateful to have the fabulous apparatus that will not only save us time, but also much-needed funds we were spending on storage fees for

the books.”

When the custom-built ambulance was purchased new in 1998, it was valued at more than $160,000. There are only four of its kind in existence.

NCA Entertainment brings fun to Encinitas ENCINITAS — NCA Entertainment provides amusement rides and fun zone entertainment for community events. NCA offers both mechanical and inflatable rides.

NCA Entertainment has been around since 1990, providing “good time memories that parents can enjoy with their children.” They joined the Encinitas Chamber of Commerce in an effort to reach community groups who produce community events.

One of the things NCA Entertainment prides itself on is that it brings safe, clean,

quality entertainment to For more information www.gregsrides.com or call community-wide events. about Greg’s Rides, visit (519) 698-7916.

Greg Nicita, the owner and operator, said the best part about having a business in Encinitas is that there is a strong, young family demographic in Encinitas which is what his business caters to.

When asked what his favorite thing to do in Encinitas is, Nicita said, “Street fairs. Be sure to catch a ride with us at the Poinsettia Street Fair on Nov. 22 on Coast Highway 101 in Encinitas.”

Greg’s Rides is available for community events, even school carnivals.

Thrill seekers should be sure to ride Round Up, which debuted 45 years ago. Look for NCA Entertainment’s Round Up at the next Encinitas Street Fair. Courtesy photo

ENCINITAS — This year’s Encinitas Chamber of Commerce Oktoberfest is just a pleasant memory for most of us, but for Angel Haag, it was a life experience.

As vendors and ANGEL HAAG visitors enjoyed the day, Haag was standing by in awe that all her planning and work for the past six months was falling seamlessly into place.

Putting together an event of that size is an enormous task, which Haag swiftly discovered after accepting the chairmanship for the event last April.

“We knew it would be a huge task, but we were certain Angel was the very best person to make it happen,” Chamber CEO Marshall Weinreb said. “It needed

someone very organized and detail-oriented and she is that and more. She did an amazing job.”

When asked how many of this kind of events she had headed up, Haag laughed and admitted that Oktoberfest was her very first. To add to the task, a lack of records from previous years left Haag with hours of research and discovery work needed to line up all the pieces required to launch the event.

The range of responsibilities includes the many city permits needed, contacting every chamber member and city business, contacting dozens of new and past vendors, sending out applications and then finding sponsors.

“I got a lot of help with all the permits from the very knowledgeable Crystal Roff at Encinitas Parks and ❚

see Angel on 14

Rancho Coastal Funding is there for customers ENCINITAS — Rancho Coastal Funding services real estate loans from a range of modest first-time homebuyers to high-dollar investors in the local Encinitas area as well the surrounding cities of San Diego.

Rancho Coastal first opened its doors in sunny Encinitas in 1978.

Owner Brian Bohan is proud of his staff of down to earth, honest locals who bring a quick, efficient bottom line to the consumer with excellent rates.

They like to work the extra mile to make to make their customers happy.

Rancho Coastal Funding joined the Encinitas Chamber of Commerce to become

Bonnie Delbridge of Rancho Coastal Funding and owner Brian Bohan.

Courtesy photo

more involved with what they call “our charming and beloved city.”

Rancho Coastal Funding is teaming up with local realtors to organize ❚ see Rancho on 14

Leaner IT spending: small steps can save From www.uschamber.com When it comes to your IT infrastructure, there are a number of things you can do to trim spending without hurting your operations.

Evaluate your current technologies and consider lower cost alternatives, modifying how they’re used. Try using third-party replacement or remanufactured cartridges in your printers.

They’re generally much cheaper than the ones sold by the printer manufacturers and can match or beat them in terms of quality. Also consider switching to cheaper,

lower quality paper for interoffice use, saving the good stuff for brochures, invoices, and other customer materials (you can do the same with the ink).

Reduce the cost of a necessary computer purchase by opting for one with only the RAM, hard drive space, and video capability that you need now, as long as you have the option to easily upgrade all three at a later date. This strategy can save you $100 or more on your purchase.

Based on the average cost of a Mac, PC laptop, or desktop, this can result in a savings of 6 ❚ see IT on 14

ENCINITAS FIRST • NOVEMBER 2009

11

Local doc focuses on making patients ‘feel beautiful’ ENCINITAS — Why doesn’t Dr. Steve Laverson of Feel Beautiful Plastic Surgery use his name for his practice? Because as a plastic surgeon, he says his practice isn’t about him, it’s about you.

Dr. Laverson understands the importance of appearance to self identity, which has propelled him to share his passion to gift beauty and improved quality of life for others to enjoy.

Feel Beautiful offers a

variety of surgical and nonsurgical options for enhancements to the face, breasts and body.

Feel Beautiful has been around since 1993, and Dr. Laverson loves having a practice in Encinitas because of the “great DR. STEVE people, LAVERSON great sur-

roundings and beach vibe.”

Becoming a part of the Encinitas Chamber of Commerce was an obvious choice and a great way to get to know other members of the local business community.

Dr. Laverson loves to go to the beach and “cruise around,” pastimes of many Encinitas residents.

At Feel Beautiful, their motto is “You are the celebrity!” A combination

of professional expertise, unsurpassed integrity in plastic surgery and unpretentious service make this practice one of a kind.

Whether you are only considering aesthetic surgery and want to know more about it, or are ready to make a change, Dr. Laverson and his staff will welcome you and are more than happy to answer any questions you might have.

The Feel Beautiful Web site is comprehensive,

South Sun Products a new Encinitas jewel in the ‘making’ ENCINITAS — South Sun Products is a medley of a jewelry maker’s dream, a silver fanatic’s paradise and a bargain hunter’s haven.

The Encinitas location opened in May 2009.

They sell most of their beads by the strand, which is unconventional for most bead stores. They sell sterling silver jewelry to department stores such as Macy’s, TJ Maxx, QVC and HSN and offer a wide selection of various pieces to the consumer at a low price. They are located in a substantial 6,000-square-foot location, which is being filled daily with new, trendy styles in both beads and jewelry.

They currently have a membership program for those looking to get into jewelry making or who want to learn new skills. The cost for one year is $50, and members enjoy four free classes each month from one year of the date of purchase and for a limited time also receive a $50 gift card.

South Sun Products joined the Encinitas

Kate Altman, a sales associate at South Sun Products’ Encinitas store, displays a strand of beads. South Sun Products is unique in its offering of beads for sale by the strand. Visit www.southsunproducts.com for more information. Courtesy photo

Chamber of Commerce as a means to introduce themselves to the area, gain exposure and reach out to the Encinitas community.

They support other local businesses and want to

educate the beading community about the services that they offer at the Encinitas location. Being new to North County, they seek to grow with the community.

South Sun Products brings quality beads and sterling silver jewelry at affordable prices to the community. They also offer enjoyable and cost-efficient beading classes, free bead meet-ups and friendly, helpful customer service.

They buy in bulk to pass on the savings to their customers.

The best part about having a business in Encinitas, according to South Sun Products, is seeing the excitement on new customers’ faces when they learn how to make their own jewelry.

The team at South Sun Products enjoys visiting the Lumberyard and eating at neighboring establishment Thai Pan. South Sun Products is located at 146 N. El Camino Real. They are open Monday through Saturday from 10:30 a.m. to 7 p.m. and Sundays from 10:30 a.m. to 5 p.m. For more information, visit www. southsunproducts.com or call (760) 753-1900.

U.S. Chamber applauds investments stimulus bill to spark job growth From www.uschamber.com Tecta America Corp. plans to hire more workers because of federal investment in renewable energy.

Jobs in infrastructure, energy, and technologyamong other industriesmay be coming to your community soon. Billions of federal dollars set aside in the $787 billion economic stimulus package for projects in these industries will likely spur hiring and business investment, helping reverse the economy's downward spiral.

“As flawed as the stimulus package is, with wasteful spending and too few tax incentives, the investments in infrastructure will help us achieve our number one goal-creating jobs,” said Bruce Josten, chamber executive vice president for Government Affairs.

Most of the stimulus-cre-

ated jobs will appear by the end of fiscal year 2010 because the bill's appropriations will be spent by then, according to the Congressional Budget Office.

Green road to recovery Construction, which has lost 900,000 jobs since September 2006, and manufacturing are among the industries that will benefit most from the stimulus package, which funds projects to rebuild roads and bridges and make schools, homes, and government buildings more energy efficient, among other initiatives.

U.S. Chamber member Mark Santacrose, president and CEO of Skokie, Illinoisbased Tecta America Corp., expects his roofing company, which has a burgeoning green division, to benefit from the $20 billion set-

aside for energy efficiency upgrades. Santacrose spoke at a “Getting America Back to Work” forum hosted by the chamber.

Cutting-edge jobs Information technology workers, including computer programmers, fiber-optic technicians, and data-entry clerks, will also benefit from plans to computerize the nation's medical records and expand high-speed Internet access to rural areas.

The health care system, which employed 5.3 million people in 2007, is already a high-growth area, according to Sharon Canner, senior director with the College of Health Information Management Executives.

With funding for health IT, growth “should increase exponentially,” she said.

Nonetheless, the indus-

try is facing a “serious shortage of individuals with skills. To help fill that gap, the stimulus bill contains $2 billion in funds for scholarships, loan repayment, and grants for worker training programs,” Canner added.

Jobs created in broadband will go far beyond cable installers and technicians, according to Robert Atkinson of the Information Technology and Innovation Foundation. Other technology industries such as computer and “smart technology” appliance manufacturers can expect to feel the “network employment effects” as consumers move to take advantage of the expanded broadband and “smart grid” infrastructure, Atkinson said.

If you want to be notified of economic stimulus projects, go to www. recovery.org.

offering detailed information about Dr. Laverson, procedure information (including ability to view procedures in 3D), testimonials and more.

make informed decisions.

Feel Beautiful is located at 477 N. El Camino Real, Suite D-304. They are open from 8 a.m. to 6 p.m.

Monday through Saturday

Free personal consults by appointment. can also be booked.

Financing is available.

There is even a section For more information, discussing risks involved, call (760) 753-6464 or visit to help potential clients www.feelbeautiful.com.

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ENCINITAS FIRST • NOVEMBER 2009

The Den offers edgy clothing in a comfortable atmosphere

The Total Woman Gym and Day Spa grand opening and ribbon cutting was held Sept.

26. Total Woman, located at 172 N. El Camino Real in Encinitas, is the largest full service gym and day spa in Souther California. Pictured, from left, are Debbie Caligiuri, membership director of Encinitas Chamber of Commerce; Sunshine Smith, Taylor Place Real Estate and ambassador; Karen Wischmann, CEO of Total Woman; Lisa Fitting, general manager of Total Woman; Encinitas Mayor Maggie Houlihan; Marshall Weinreb, CEO of the Encinitas Chamber of Commerce; Encinitas Deputy Mayor Dan Dalager; and David DeCosta of Jamroc 101 Caribbean Grill.

Courtesy photo

Chamber joins forces with city for Artist in Business ENCINITAS — The Encinitas Chamber of Commerce is joining forces with our arts community and the city of Encinitas Commission of the Arts and is proud to announce the formation of an “Artist in Business” program. The chamber, along with Jim Gilliam, the commission’s arts administrator, will be spearheading this initiative and we are asking for your support.

Local arts leaders will be working with the chamber’s communications committee to create and implement this new and exciting program which expands exhibition opportunities for Encinitas visual artists, helps them increase their business skills and thrive in a difficult econo-

Energy continued from 4 the machining process.

Company President and Chief Operating Officer Dick Longo has seen countless wind turbine projects fail to get off the ground because of NIMBY attitudes toward the turbines themselves and the transmission lines necessary to transport wind-generated energy to users.

“The single biggest obstacle to our company’s growth are the locals who don’t want a wind turbine in their backyards,” he says.

Walker Magnetics has, however, found a friendlier wind turbine market overseas. The company, which has 250 employees, has three plants in Europe and two strategic partnerships in China plus three North American plants. Opposition to renewable energy projects in its overseas markets is nearly nonexistent. “You’d be booed if you stood up at a meeting in Europe and said you didn’t want a wind turbine,” says Longo.

my. Artists accepted into the program will benefit from exposure in the Encinitas First monthly newsletter, at chamber events and via e-mail blasts to the business community, along with other advertising opportunities.

The program has a threepronged approach: 1) to use the Visitor Center walls to host a series of rotating exhibits, 2) to solicit local galleries to exhibit participating artist’s work, and 3) to solicit local businesses, with ample wall space, to exhibit artists work as well.

All three venues will offer the art for sale, in a way that businesses, artists and charity will be winners. We are working to create a Foundation for the Arts which will receive

some of its support from a portion of the sales revenue that are generated.

We are now looking for a few local artists, business owners and gallery representatives to join our committee which will be co-chaired by Pat Reinhardt, Visitor Center manager, and Nancy Buckley, principal, Nexus Design.

We have comprised a list of more than 180 Encinitas artists and will be setting up an Artist in Business application on the chamber’s Web site, as soon as our committee gets underway. Stay tuned for the details of this very exciting opportunity.

Please take an interest in helping to create a wonderful opportunity for your city and its creative community.

Currently, the wind turbine market makes up 5 percent to 7 percent of Walker Magnetics’ revenues, but Longo anticipates that figure will grow to 20 percent to 25 percent within five years if regulatory obstacles are eliminated or scaled back.

The solution — the chamber’s plan of action The U.S. Chamber’s message on energy policy is clear and simple: America’s economic prosperity is closely tied to the availability of affordable, abundant, and clean energy supplies.

If the United States continues to restrict domestic production and refuses to build new energy infrastructure, jobs will be shipped overseas, costs will rise, and the nation’s competitiveness will decline.

The chamber believes that global climate change must be addressed, but the right solution calls for the cooperation of other carbonemitting nations, promotes accelerated technology development and deployment, preserves U.S. jobs and the

economy, reduces barriers for developing climate-friendly energy sources, and promotes efficiency.

The chamber’s Institute for 21st Century Energy (www.energyxxi.org/) is working across the country and around the world to educate consumers and policymakers and to reframe the debate on energy and climate change issues. “The time is right for the private sector and government to come together and transform our energy challenges into opportunities to drive economic recovery, create jobs, and secure our energy future,” says Karen Harbert, Institute president and CEO. A chamber team of energy experts and lobbyists is fighting for a comprehensive energy policy on Capitol Hill and in the regulatory agencies every day. “We must remember that energy costs are borne by real families and businesses and are reflected in the prices we pay for almost everything,” says Bill Kovacs, chamber vice president for Environment, Technology, and Regulatory Affairs.

ENCINITAS — The Den is a family-owned business that reflects a love for music and art in fashion. Owner Mary Steely opened the Carlsbad location in November 2005, and with her mother, Melinda Sabado, she opened the Encinitas location on June 19 of this year.

Sabado credits The Den’s success to their solid reputation for customer satisfaction. “We really try to communicate with our customers to truly understand their personal style, catering to their specific tastes and fit requirements,” Sabado said.

This warm and inviting men’s and women’s clothing boutique features many cutting edge, hard-to-find brands. Some of the more popular denim brands featured at The Den include Hudson, William Rast and Rock & Republic. For men, top brands include Aqua VI and 7 Diamonds. Both men and women can enjoy styles from Obey, Crash & Burn and Sky. The mother and daughter team joined the Encinitas Chamber of Commerce to become part of the business community and to contribute to the city however they can.

The Den brings “a new destination choice for fashion that’s unique to the area,”

Enterprise continued from 4 and, given the right business environment, can deliver big for job seekers once again.

But American free enterprise is about more than just a small startup or the biggest corporation. It’s a powerful idea that is inseparable from the American Dream. Free enterprise offers the opportunity to dream big — and to turn that dream into a reality.

This dream may start in a garage, with money borrowed from friends and family members. But long hours, creativity, and perseverance can transform a humble startup into a Main Street storefront-and provide livelihoods for members of the community. The sky is the limit and free enterprise makes it possible.

We’ll never claim that free enterprise is a perfect system. But while it has its faults, it is still the best system ever devised to generate opportunity, jobs, and economic growth. In fact, it has done more to improve the human condition than any other system ever devised. And with significant challenges ahead of us — including health care, energy, and the environment — we must take advantage of its power to harness human talent.

Nothing less than our economic competitiveness is at stake.

That’s why the U.S. Chamber of Commerce is

The Den’s Encinitas location has been open since June 19 at The Lofts at the northwest corner of Encinitas Boulevard and Coast Highway 101, at 90 N. Coast Highway 101, #212.

They are open from 10 a.m. to 6 p.m. daily and evenings by appointment. Call (760) 479-0650 or visit www.theden online.com for more information. Courtesy photo

Sabado said.

Sabado said interacting with the people of Encinitas has been the best part about having a business here. “The other business owners and all of the Encinitas people have been so friendly, welcoming and supportive,” Sabado said.

And the mother-daughter team can be found taking advantage of some of Encinitas’ best offerings.

Among their favorite things

to do are “walking along Moonlight Beach, dining out in the amazing restaurants and shopping.”

The Den is located in The Lofts at the northwest corner of Encinitas Boulevard and Coast Highway 101, at 90 N. Coast Highway 101, #212.

They are open from 10 a.m. to 6 p.m. daily and evenings by appointment. Call (760) 479-0650 or visit www.thedenonline.com for more information.

embarking on one of the most important initiatives in our nearly 100-year history. Today we are launching “American Free Enterprise: Dream Big,” a comprehensive and sustained campaign to remind, educate, and persuade our fellow citizens and leaders that the free enterprise values of individual initiative, hard work, freedom of choice, and the free exchange of trade, capital, and ideas that built this great country can lead us back to prosperity.

Through a national advertising campaign, grassroots advocacy, and a broad program of community outreach and public education, we will make the case to the American people that a strong free enterprise system is the best way forward for good-paying jobs, solutions to national challenges, and unlimited opportunity.

When the Washington Post’s own E.J. Dionne called our campaign “one of the year’s most consequential political developments,” he was right-but for the wrong reasons. This campaign isn’t about partisan

politics — it’s about preserving the American Dream for this and future generations through low taxation, reasonable regulations, a doubling of American exports, and free and vibrant capital markets.

After all, there’s no such thing as a Republican or Democratic job, or a Republican or Democratic innovation. Putting food on your family’s table and finding work that lets you realize your potential are kitchen table issues that transcend any political party or ideology.

Washington, by taking the steps necessary to avoid a new Great Depression, has done its part. Now it’s time for government to assume its traditional, limited role.

Economic growth and recovery will come from the bottom up, not from Washington down. It’s up to the American people — all 300 million of us — to outwork, outthink, and outdream our competitors.

Today, our work begins anew.

Mr. Donohue is President and CEO of the U.S. Chamber of Commerce

Encinitas Visitor Center hours The new off-season hours for the Encinitas Visitor Center are: — 10 a.m. to 4 p.m. Monday through Friday — 10 a.m. to 2 p.m. Saturday — Closed on Sunday Leave phone messages at (760) 753-6041

ENCINITAS FIRST • NOVEMBER 2009

The good old days: taking a look at issues related to getting older

of their children, parents and even grandchildren. When they seek my counsel, I ask questions to determine the situation. Are Mom and Dad merely bored at home but otherwise hale and hearty? Is lack of transportation a problem? Is Mom forgetting to take her meds? Is Dad’s (lack of) hygiene becoming noticeable?

The younger elderly may thrive in a single-family senior setting that offers activities and social stimuli to keep ennui and isolation at bay.

But remember that the impetus for a more secure, full-service environment is only a major health issue away.

Sybil Brown, 87, moved to Seacrest with her hus-

band, Jack, in 2003. She says she appreciates “the cocoon of care. I feel totally encompassed with comfort, safety, security and love. That enveloping feeling helped so much when Jack died two years ago.”

Most people who transition to life in an independent community relish having the time to enjoy and explore with peers while someone else does the cooking, housekeeping, maintenance and driving for them. Sybil wisely advises folks to make the move sooner rather than later, so they can take full advantage of the lifestyle’s rich amenities and social opportunities.

Birds and bees do it. Your parents still can, too: move, that is.

Carolyn Brooking is corporate director of marketing for Seacrest Village Retirement Communities.If you have a question on aging that you would like addressed in this column or confidentially,please contact Carolyn at (760) 6320081 or cbrooking@ seacrestvillage.org.

Medical Properties, Inc., added, “We are so proud of our doctors here at North Coast Health Center for this and their many other accomplishments. The recognition our physicians receive speaks to the quality and variety of healthcare services provided at one convenient location for San Diego patients and their families. A heartfelt congratulations goes out to all physicians recognized on this year’s ‘Top Doctors’ list.’”

The SDCMS and San Diego Magazine “Top Doctors” are board-certified

physicians practicing medicine in the County of San Diego who are held in the highest regard by their peers.

To vote, SDCMS member physicians are invited to nominate physicians across specialties to whom they would refer their patients and family members. Each nominee is then reviewed by SDCMS to confirm board certification, Medical Board of California standing, and current practice status. The list is intended to be used carefully by San Diego patients and families to identify a physician that may fit their

needs.

This year’s North Coast Health Center “Top Dentists,” as honored by their peers, are: — J. Patrick Davis, D.D.S, M.S. – Dental Specialty Associates — Michael L. Myers, D.D.S — Michael Hiroshi Yokoyama, D.D.S. — Terrie T. Yoshikane, D.D.S., M.S., Dental Specialty Associates For more information about all of the physicians at North Coast Health Center, visit www.NorthCoastHealth Center.com.

and entered a new age of California wine dominance.

All of this leads us to the current vintage of Mike Grgich produced Chardonnay at his vineyard and winery, Grgich Hills Estate, which he established in 1977 in the Napa Valley community of Rutherford. The 2007 estategrown Chardonnay has come full circle in the most classic Grgich style of making this venerable white. It was a great year with a long, dry growing season and a heat spike at just the right time before harvest.

The grapes were smaller, holding back yield and concentrating the flavors. The vineyard is now practicing holistic farming, converting to all biodynamic practices without artificial fertilizers.

Chardonnay at its best is a complex wine and in my opinion the only white which ages gracefully with delicious acidity, rich in the aromas of ripe peach, mango, tropical flowers and a hint of minerality. Its 14.3 percent alcohol content provides just enough balance to the fruit flavors.

Grgich Hills is leading the parade of 2007 Chardonnays which could be the best in 3 decades, when it stripped the

French of supremacy in the wine world (suggested retail $42).

See more at www.grgich.com.

encountered some hard-toopen screwcaps, generally it’s easy to break the seal by hand and navigate open. Corks can be feisty to open without a lot of practice, especially with a straight bar corkscrew. I have had my share of crumbled, dry corks that have had pieces in the bottle, compromising the taste.

Finally, quality cork is getting more expensive to deliver to the wineries. It comes from a certain type of oak tree found in very few areas of the world, mostly Portugal, Spain and North Africa. The trees need to be at least 25 years old and cannot be re-stripped of its cork bark for nine years thereafter.

Corks are not recyclable. So, screwcaps are going to be more the way to go. Look for more wineries to go that way.

By Carolyn Brooking

A moving conversation Years ago, your parents had “that talk” — about the birds and bees — with you.

Now, as they age, it may be time for you to have “that talk” — about housing choices — with them.

Perhaps, as early retirees, they downsized from the family home 20 years ago.

Maybe they relocated to be closer to you and your kids.

Now, they need to look honestly at their wants and needs, and look ahead to their next transition.

Senior single- or multifamily housing. A mobile home park. An independent living community.

Remaining in one’s own home. The options can overwhelm them. Initiating a respectful, candid conversation now can save headaches and hassles later.

Time to fly to a new coop?

As part of the sandwich generation, baby boomers may be frazzled by simultaneously handling the needs

Doctors continued from 4 most cutting-edge technologies, we provide a human touch, compassionate care, and encouragement and support for patients and their families. Our focus is on the patient as a whole and new technology allows us to detect cancers earlier than ever before, thereby improving the outcomes for patients.” This is Dr. Ijaz’s second year on the “Top Doctors” list.

Greg Petree, president and COO of AmeriCare

Taste of Wine continued from 7 was up to then an all-French blind-taste annual event, invited selected Napa Valley wineries to enter in competition with the French as a gesture to the 200th birthday of this country. The Chardonnay representative was from Chateau Montelena with Mike Grgich as the young winemaker.

Mike believed, when it was not fashionable, that great Chardonnay came from small grape clusters of concentrated flavor, carefully cultivated over the growing season. He also believed that greatness came from “many footsteps in the vineyard.” Fermentation was coaxed along for five to six weeks at lower temperatures than normal to maximize aroma and fruitiness. Some barrel aging in oak occurred and after careful cultivation and constant tasting every step of the way, the “perfect from the very beginning” 1973 Chateau Montelana Chardonnay was ready for the rest of the wine world. The rest, as they say, is history as Grgich’s Chardonnay defeated all of the French Chardonnays

Spirited Sybil Brown with her “friend” and roommate, Slightly Soused Sally. Sybil Brown created a welcoming program to make newcomers feel at home. This spirited woman is Seacrest’s self-proclaimed Chief Greeter. Courtesy photo

The latest from wines with screwcaps Apprehension is still high among consumers of wine as more wineries move away from corks and embrace the favorable features of the screwcap to seal their wines.

I’m seeing more of it in the move-up, mid-price range as the public, once they try it, understands and accepts this trend.

Ok, here’s my take on screwcaps. Not to worry, they will never replace traditional corks entirely. High-end wines with enchanting tastes and reputations will always make the ritual of opening a corked bottled part of their allure. This is especially true of bottles that should be aged to bring out the excellence of their vintage.

But once opened, with a cork you have a brief window of time to finish that bottle (maybe 72 hours) before it oxidizes, gets moldy and spoils.

With a screwcap, the life of that opened bottle of wine is extended because it’s airtight.

Even though I have

Wine Bytes — Firefly Grill and Bar in Encinitas has released its wine dinner schedule: Nov. 12 is Bangles and Bubbles champagnes, Nov. 18 is Tamayo Winery dinner and Nov. 19 is the Anglim Winery Winemaker dinner. Check times and prices at (760) 6351066.

Streetscape continued from 1 changes the feeling of the community,” Tom Frank, board member of Leucadia 101 Main Street Association, said. “I don’t think any project can get a 100 percent favor.”

To get a count of how many residents and business owners are in favor of each option, survey responses will be tallied. “We need to rely on the questioners,” Langager said. “Right now it’s an either/or.”

John Keating, principal engineer of Linscott Law and Greenspan Engineers, a subcontracted consultant on the project, said both plans will work well to accommodate traffic, bike lanes, more parking and a business-friendly traffic flow.

A detailed traffic analysis done by Linscott Law and Greenspan determined that Alternative 4A, with roundabouts and a speed limit of 30 mph, will provide a more consistent traffic flow and take drivers 6.5 to eight minutes to travel from A Street to La Costa Avenue. Alternative 5, with stoplights and a speed limit of 35 mph, will take drivers six to 10 minutes to travel the same distance.

“I’m clearly in the 4A camp,” Frank said. “It provides walkability and fills the desire to create a business and community friendly Main Street. Alternative 5 does not address those objectives.”

Frank faults Alternative 5 for not providing sufficient tree canopy, space for bike lanes and not reducing driving speeds and credits Alternative 4A with providing safer street crossings through roundabouts.

“Roundabouts are safer for pedestrians,” Frank said.

“There is a safe haven halfway through the street.”

Roundabouts in Alternative 4A provide pedestrians a protected median after walk-

13

ing 15 feet verses the proposed signal intersections in Alternative 5 where pedestrians need to walk 50 feet without any protection, Frank said.

Others disagree and favor Alternative 5. Mary Mumm, an Encinitas resident, sees traffic lights in Alternative 5 as a safer way to control intersections. “We need lights for safety of pedestrians and drivers who might not see a child or pedestrian on the sidewalk.”

Mumm also sees safety hazards in the proposed reverse parking in Alternative 4A that require drivers on Highway 101 to back into spaces. “I definitely think it’s dangerous for toddlers or people backing into people, “ Mumm said.

Exhaust drop on the sidewalk is another drawback of reverse parking proposed in Alternative 4A. “How about having lunch or dinner at a restaurant and having exhaust fumes from a car?” Mumm asked.

Once the survey results are presented to council and a plan is decided upon, the project will move forward through a permit process, final design review, cost process and a bid out to construct phase I. According to Langager, the current 2009-2010 budget has $1.9 million earmarked to cover consultants fees and construction of phase I, from A Street, where recent Coast Highway 101 landscaping ends, to North Court, just south of Pannikin Coffee and Tea. For the next six years, $500,000 a year in TransNet funds are presently allocated to finish the project, Langager said.

The final cost of the streetscape project has not been determined. It’s estimated Alternative 5 will cost less to build than Alternative 4A, but more to maintain which will equal out the cost of both plans over time.

Welcome!

The Encinitas Chamber of Commerce would like to welcome all new and renewing members.

New members • Alan James College Group • Aleshire Accountancy Corporation • Bella Bella Salon and Boutique • RSF Plaza’s Champagne French Bakery Cafe • Coastal Country Real Estate & Mortgage • Encinitas Chevron • Encinitas Family Dentistry • Dr. Steve Laverson’s Feel Beautiful • Frank J. Mangio • Garcia’s Mexican Restaurant & Creative Catering

• Kaestner Medical Corporation • Lumberyard Tavern and Grill • Mobile MD • NCA Entertainment • Skin Hair Salon • The Encinitas Spa

Renewing members • Boston’s Gourmet Pizza Restaurant, 1 year • Chereskin Architecture, 2 years • Herman Cook Volkswagen, 10 years • Home Sweet Home Professional Pet, 3 years • Hugos European Car Service, 10 years • Leucadia Waste Water District, 9 years • Quality Inn & Suites North Coast, 11 years • Rancho Coastal Funding, 9 years

14

ENCINITAS FIRST • NOVEMBER 2009

Rancho continued from 10 events that may bring more interest to the shops on Coast Highway 101 from La Veta to La Costa Avenue.

The Rancho Coastal Funding team enjoys Encinitas’ wide array of people, and the “melting pot of possibilities.”

The team also loves to

IT continued from 10 percent to 16 percent. With the upgrade option, you'll be able to extend the life of your machine and realize the same overall cost of ownership in the long run.

Using free, high-quality office productivity suites and other open source software options may save you another $100 to $200. Google Docs and OpenOffice are just two examples of free software that I’ve written about before (see E-Sources online for links).

Determine whether company-provided mobile

Angel continued from 10 Recreation,” Haag said.

“Fortunately, she is an experienced hand in all this.” The event needed permits for the site, street closures, signs, resident notification and more.

As with anything in these busy times, getting commitments on booth arrangements, vendors and entertainment on time required hundreds of phone calls, e-mails and mailing.

Then, like setting up a dinner party for 150, she had to spend four hours working out where each vendor booth would be placed, finding spots for requests for corners, centers and such.

“I kept telling them when there will be 35,000 to 40,000 people, every location will get lots of exposure,” she said.

Haag was grateful to Allie’s Party Rental for handling the complicated setup of booths, tables, chairs and canopies beginning at 4 a.m. the day of the fest.

“I also got help from Oktoberfest founder Edgar

Chef continued from 2 Savory Casual whenever they’re in town.

Vignau deals exclusively with local purveyors for naturally grown produce, meat and seafood that features sustainable, seasonal fish. Olive oil is made in Temecula.

The wine list boasts a selection that includes Central Coast (south of San Francisco including Temecula), Old World, Bubbles, Classic & Interesting Reds and White.

Each appetizer, main course and dessert is paired with a wine recommendation including Vignau’s personal favorite.

Meals are accommodat-

enjoy the epic Encinitas weather, exercise outdoors and shop in all the wonderful and unique stores.

Rancho Coastal is available to help the community with their needs. Whether it’s a shop owner struggling during these hard times who would like to brainstorm and create events to bring interest into their area, a client in need of a refinance on an

existing loan, or someone needing a quote for the best rates achievable, they are there to help out in any way they can.

Rancho Coastal Funding is located at 4405 Manchester Ave. in Encinitas. They are open from 10 a.m. to 4 p.m.

For more information, call (760) 516-1008 or visit www.ranchocoastal.com.

devices pay for themselves.

You may not be able — or even want — to pry them out of your employees’ (or your own) hands, but see if you can cut back on usage.

Implement a policy that prohibits your sales team from making calls (or sending text or e-mail messages) while on the road unless it’s business critical. This may reduce airtime enough to switch to a lower cost service plan. Instead of spending nearly $100 each month for high or unlimited usage, you may be able to scale back to one that saves you 25 percent to 35 percent each month.

Whatever you do, don't

cut IT out of your budget entirely. Successful businesses maintain a suitable technological foundation. Not having an IT budget would be like deciding to work without heat or air-conditioning to save money. It could be done, but would that help or hurt your work environment?

There are probably a lot of other things throughout your organization that can be used in a more cost-effective manner. If you’re smart and continued from 2 frugal now, you may come out on the other side of the Nov. 14 economic downturn as a From 9 a.m. to noon much better, more produc- Nov. 14, the Solana Center tive organization. for Environmental Innovation will celebrate America Recycles Day. The Solana Center, at 137 N. El when I saw it all happening Camino Real, in Encinitas, that day, it was a wonderful just past the Sheriff’s station feeling. at Via Molena, will take “just Vendors commented about anything with a cord” the morning of the event for recycling. The event is that everything ran more co-sponsored by the city of smoothly than ever, she Encinitas. For more inforsaid, “which I loved hearmation, call (760) 436-7986, ing.” ext. 222 or visit www.solana Haag had been a memcenter.org. ber of the Encinitas Chamber of Commerce for Nov. 14 two years, enjoying the netA family concert featurworking opportunities it ing Hutchins Consort will be afforded her as a business held at 10 a.m. Nov. 14 at and personal life coach for the Encinitas Library PrimeCo Education and Community Room. Visit now eWomen.com. She was www.hutchinsconsort.org asked to join the board of for more information. directors last January and then moved to the executive Nov. 15 board in May. A Sculpture in the Whoever takes on the Garden reception will be chairmanship in years held at 4 p.m. Nov. 15 at the hence will find it beautifully San Diego Botanic Garden. organized for them, as Haag Visit www.sdbgarden.org for is still busy creating binders more information. with step-by-step instructions on creating the chamNov. 15 ber’s largest annual A PACT House Showcase fundraiser.

“I hope to make it a lot easier for everyone with a framework in place and information at your finger- continued from 2 tips,” Haag said. perfectly cooked asparagus

Engert and Chamber President Ken Gross,” she said. “They were by my side during the early months of planning sharing their knowledge of previous Oktoberfests.

“My goal was managing to get all the planned events to happen smoothly and simultaneously, from scheduling the Sheriff’s Department to the beer and food pavilions. In time, I was able to put together a wonderful committee made up of chamber members and Visitor Center employees including Genevieve Wing, Pat Reinhardt, Alli Heller, Katherine Zacharias, Melaini Peet and Suzanne Swanson.

“For instance, Genevieve took charge of the 50 volunteers and Alli handled the avalanche of vendor applications and payments,” Haag said.

During the six months of planning, Haag estimates she put in a total of 250 volunteer hours making the Sept. 20 Oktoberfest happen.

“Toward the end, it took 25 to 30 hours a week, but

ed with condiments such as savory mustard, steak sauce, pomegranate ketchup and jams which are prepared and jarred in the kitchen for purchase.

Soups such as rosemary tomato leek, roasted butternut squash, sunchoke and mushroom, BBQ yam, baked eggplant and fire roasted tomato are also available for takeout. All are vegan and gluten-free. All pastries are made onsite, and a chef is always on hand to accommodate a special diet.

“We’re highly concerned with customers who have allergies and diet restrictions,” he said. “The kitchen is free of nuts and soy products.

We have no microwave.”

Vignau is supported by a

ARTIST OF THE MONTH

Calendar

Plate

staff of 22 and his wife, Catherine, a trained chef who directs the restaurant’s design and décor.

The restaurant is open for lunch and dinner from Tuesday through Sunday.

Weekends also feature Sunday brunch and traditional tea Friday, Saturday and Sunday afternoons.

Savory Casual offers sunset suppers daily from 5 to 6 p.m. Happy hour between 9 and 10:30 p.m. on Friday and Saturdays includes 30 percent off all food and beverages.

The restaurant is located at 267 N. El Camino Real at Mountain Vista Drive. For reservations, call (760) 6345556. For more information visit savorycasualfare.com.

with the tomato sauce, cheese and crispy crust is so right it just continues to blow my mind. Besides the pure whacked perfection of this pizza, it will always evoke a comment from a nearby table. That and the priceless look on the face of the doubter at your table when they get that converting combo bite and try to hide their pending foodgasm. If by some remote chance there are a couple slices left over, it passes the next morning cold pizza test with flying colors. When I order one for myself I usually end up with a slice or two left over and it’s a delightful breakfast. I really could take up the rest of the column brainwashing you with more Pizza alla Bismark gushing but I trust you will take my advice and give it a try. There is more on the

James Respess will be the photographer displaying his work at St.Tropez Bakery & Bistro for the month of November. Since 1966, Resess has been devoted full time to fine art, using traditional as well as digital composition techniques. His subject matter includes historic California settings, street photography and surrealistic compositions using digital imaging, painting, collage and mixed media. His art has won prizes in national competitions and has been published in a variety of books and magazines. He is the owner of Green Flash Photography. St.Tropez Bakery & Bistro is located in The Lumberyard in Encinitas at 947 S. Coast Highway 101.

Courtesy photo

will be held at 3 p.m. Nov. 15 at the Encinitas Library Community Room. Visit www.pacthouse.org for more information.

The Fall Festival Street Fair will begin at 9 a.m. Nov. 22 in Downtown Encinitas.

Visit www.encinitas101.com for more information.

Nov. 18 Lux Art Institute’s monthly Lux@Night event, a free evening of art, wine, live music and merriment, will be held from 7 to 9 p.m. Nov. 18. Resident artist Susan Hauptman will be present to greet guests and speak about her creative process.

This is a 21 and over event, and there is a $5 suggested donation. Lux Art Institute is located at 1550 S. El Camino Real in Encinitas.

SAVE THE DATE: December 8 Encinitas Chamber of Commerce December Sundowner will be held at San Diego Botanic Garden during the Garden Lighting Ceremony. The event will feature food, drinks, speakers, Santa Claus, wagon rides, marshmallow roasting and more at this family event.

Nov. 18 Alan Houston will give an author lecture at 6:30 p.m. Nov. 18 at the Encinitas Library Community Room.

Visit www.sdcl.org for more information.

Nov. 20 A Senior Dance with the Encores band will be held at 2 p.m. Nov. 20 at the Encinitas Community and Senior Center.

Visit www.encinitasrecreg.com for more information.

December 17 Encinitas Chamber of Commerce in conjunction with Rancho Santa Fe Plaza (Encinitas Boulevard and Rancho Santa Fe Road) will be holding its annual Membership Drive. The Plaza tenants and other chamber businesses will be presenting great “last minute” holiday gifts. A generous portion of the proceeds will go to a very special charity. Food will be provided by Bentley’s and Champagne Bakery and there will be many raffle prizes.

Nov. 22 menu after all and it’s all pretty darn good including the other pizzas.

I’ve tried the salads and they never disappoint, especially the Caprese. On my last visit I had venison ravioli special that we split as a starter and loved it. I also was impressed with the homemade fettuccine Bolognese made with chicken, pork, and beef. There is a full menu of traditional Italian favorites plus great steaks, seafood, and calzones plus a desert menu with a homemade hot apple pie a la mode which is calling my sweet tooth at this very moment.

On a nonfood related note, but a nice addition to the evening, is Leucadia Home which is just next door north of the restaurant. They keep late hours; have really amazing furnishings and accessories including a healthy representation of Anna Cabo glass furniture,

tiles and art which I was delighted to see.

So yeah, check this place out, and if you feel like getting a little crazy, order up the Pizza alla Bismark with two extra eggs, well done.

Restaurant hours are 11 a.m. to 10 p.m. Monday through Sunday. Vigilucci’s Ristorante & Pizzeria is located at 534 North Coast Highway 101 in Encinitas.

Visit www. vigiluccis.com/pizzeria for more information.

ENCINITAS FIRST • NOVEMBER 2009

Home

The index for pending home sales increased 6.4 continued from 7 percent, or 6.2 points, in significantly hamper any August to 103.8, coming on improvement in manufactur- the heels of July’s 3.0 point surge. August was the seving. enth consecutive month of improvement. Moreover, the Pending home sales

Couture continued from 7 necessities. For the young at heart, Childish Couture arranges tea parties, children’s events and a fun shopping experience.

Childish Couture has been recognized by several reputable area publications,

Doctor continued from 5 care, where he treats the patient and not the disease.

Dr. Kelly decided to become a member of the Encinitas Chamber of Commerce because he thought it would be a great way to network and get more involved with the

index is 12.4 percent above its August 2008 level. August’s increase appears to coincide with growing affordability, low interest rates, and the federal government’s tax credit made available to firsttime home buyers. However,

a sour labor market and restricted credit continue to discourage some prospective buyers from entering the housing market. Pending home sales should continue to recover in the coming months.

winning Best New Boutique in Rancho and Coast Magazine (2009) and Reader’s Choice award for Best Kids Clothing/Toy Store by Rancho Santa Fe Review/Del Mar Voice/Carmel Valley News (2009). Tina Mickelson also chose Childish Couture as her favorite children’s store in San Diego.

Childish Couture provides a full-service Web site with an updated home page of events being offered and the best customer service a store can give. Childish Couture staff pride themselves on creating more than just a place to buy clothes.

They provide a place to enjoy, shop and laugh.

Stop by and visit them at 162 S. Rancho Santa Fe Road in Encinitas, next to Champagne Bakery/Harvest Ranch Market.

Childish Couture is open seven days a week with limited hours on Sunday and Monday. Call (760) 230-6000 or visit them on the Web at www.childishcouture.com .

community.

Dr. Kelly said he likes to “work at a preventative level” and offers B12 shots for everyone.

He is proud to have a business in Encinitas, because he not only gets to support his local town, but because it’s a town “everyone wants to come to.”

Among Dr. Kelly’s favorite

Encinitas activities are visiting the Self Realization Fellowship gardens and temple, body boarding and photography.

Anyone who has ever felt lost when it comes to their doctor’s office will find a pleasant surprise at Dr. Kelly’s. “I will help each person know they are cared for and listened to and helped in

a natural way,” he said.

Dr. Kelly’s office is located at 1991 Village Park Way, Suite 203-A in Encinitas off of Mountain Vista. Currently the office is only open Mondays and Fridays from 8 a.m. to 5 p.m. and Wednesdays by appointment.

Call (760) 533-2883 or visit naturedockelly.com for more information.

Bank continued from 7 $136,000 for the nine months ending Sept. 30 compared to just $43,000 for the comparable period last year.

“The bank’s ability to report increased earnings despite the significant increase in deposit insurance premiums this past year is a testament to the strength of our core earnings and the efforts of our entire team,” said Chairman and President Michael Perry. “We continue to be on track for one of our best years ever as individuals and businesses alike recognize the strength and stability of our institution and seek a ‘safe-haven’ in the continued turmoil in the banking industry.”

Total Assets stood at a record $130.8 million, up 22 percent from the prior year’s figures. Total Deposits also reached a new all-time high

Marketing continued from 6

Silent continued from 3 hosted by Whoopi Goldberg with Janet Leigh, Roddy McDowall, Leonard Maltin, Douglas Fairbanks, Jr. and Charles “Buddy” Rogers.

An exhibit of rare Pickford memorabilia will be on view in November in the Encinitas Library. The exhibit is courtesy of the Mary Pickford Institute.

The Silent Film Festival is the outgrowth of the Encinitas Theatre Consortium, a nonprofit group that also launched the Encinitas Library Readers Theatre. Both are the brainchildren of Judith Montague, a longtime Cardiff-by-the-Sea resident.

“Encinitas is hungry for and very receptive to artistic endeavors,” Montague said.

“Some one just needs to stick their neck out and get the process going. It might as well be me.”

The art of silent film is enjoying renewed interest internationally. A tremendous amount of funding and resources are being provided to locate, restore and catalogue thousands of classic silent films. All that remains is audience appreciation. “I think people will

be pleasantly surprised at how much fun these films actually are,” Montague said.

For more details on the Silent Film Festival and for a full screening schedule, visit www.etcinfo.net.

The festival is funded, in part, by the city of Encinitas and the Mizel Family Foundation Community Grant Program.

From left, Margo Oakley, Sue Steele, Beverly Claussen, Mary Whitesmaan, Doug Jones, Jo Moran, Evelyn Weidner, Linda Mc Ardle and a lima bean admirer. Courtesy photo

Lima continued from 3 local residents and community organizations cooking their favorite lima bean recipes. The event also included a craft fair, kid’s activities, lima bean poker and bingo, and lots of lima beans. “Who knew what you

know that sounds over simplified, but a lot of marketers really over-think things. Yes, there are a lot of choices out there today and that’s good, it gives you more options to reach your audience. I’ve never really fit in at a traditional agency because I have this unique mix of creativity and bottom line business sense. I conceptualize, write, and direct a creative team, then put on the suit and pitch it in terms that make sense to the client. In a traditional agency, it’s either one or the other … not much room for freaks like me.

Anyway, enough about me. “Lick the Marketing Plate” will focus on Encinitas businesses and their marketing efforts. It could be an interview with a CEO, a case study of a marketing plan, or an observation of a local or national campaign that happens to reside in Encinitas. It will educate, inform, entertain and hopefully inspire.

To that point, I noticed a brilliant billboard today at the corner of Encinitas Boulevard and Coast Highway 101 on

Week continued from 6 estimated 26.8 million small businesses in America. Business entrepreneurs throughout the Southern California area will be honored during Small Business Week 2010 with many local events.

Through the work of entrepreneurs, jobs are created, families are given a better life and whole communities are transformed. This is an opportunity to recognize an individual or an

could do with a lima bean?” asked Ted Simmons as he ate into a plate of the oversized, white legume. “They’re good tasting and good for you and the land. It’s a win-win food.”

The museum is located at 450 Quail Gardens Drive. For more information on additional historical programs, visit www.sdheritage.org.

Parade continued from 5

The sign announcing the first Lima Bean Festival.

Courtesy photo

Kids parade through the event led by Rosie Daley.

Courtesy photo

a committed and wonderful community.

Parade entry applications can be picked up at the Encinitas Parks and

15

of $109 million as of Sept.

30, compared to $88 million a year ago. Core deposits (DDA and money market accounts) represented 85 percent of all deposits as of Sept. 30. The bank has never held any “brokered” deposits.

As of Sept. 30, 2009, the Bank’s Tier 1 Risk Based capital ratio of 20.15 percent was among the highest in the nation and more than three times the amount needed to be considered “well-capitalized” by regulatory definition. The bank has never invested in preferred stock of any entity, including Freddie Mac or Fannie Mae, and as such its capital position is not impaired in any way.

San Diego Trust Bank did not apply for any taxpayer funded bailout funds under the much maligned TARP program.

For more information, visit sandiegotrust.com or call (619) 525-1700.

the Northeast corner. It’s for Stella Artois, the Belgian beer and says quite simply, “Perfection Has Its Price” with an amazing photograph of a Stella. It’s simple, clean, elegant, and has positioned Stella as a premium brand, where in the UK, well, it’s is more of a common, lower budget beer. I just put a billboard up for a solar company on the Bruckner freeway in the Bronx leading into Manhattan, and believe me, it’s not easy coming up with that single line that will pop off a billboard with not much, if any, supporting copy. The Stella board made me want to pull into the Saloon and order one up. That’s marketing that makes sense.

So there, that’s my first column. If you have ideas, people, or Encinitas businesses you feel are worthy of “Lick the Marketing Plate,” bring them on.

David Boylan is the founder of Artichoke Creative, an Encinitas based integrated marketing agency. He can be reached at david@artichokecreative.com.

organization dedicated to the support of the small business community.

There are a variety of award categories, including “Small Business Person of the Year” and “Small Business Exporter of the Year” and many more.

For more information about nomination criteria, visit sba.gov/ca/sandiego or contact Cynthia Harris at (619) 727-4884 or by e-mail at cynthia.harris@sba.gov.

The deadline for submitting nominations to the San Diego office is Nov. 13.

Recreation office, Encinitas Community Center, on the city’s Web site at www.EncinitasRecReg.com or by calling (760) 6332740.

For additional information, call (760) 633-2740.

16

ENCINITAS FIRST • NOVEMBER 2009

From left, Mayor Maggie Houlihan, CEO Marshall Weinreb, Councilwoman Teresa Barth, Sherry Hodges, Sally Foster and Sudershan Shaunak. Courtesy photos

Partners continued from 1 works with the Small Business Development Center, or SBDC, at Mira Costa Community College, Weinreb quickly ceded the floor so that Shaunak could make his announcement.

Shaunak started with the fact that the SBDC had received approval for federal funding. He then asked, “How many of you are struggling in these economic times? How many of you feel like there are not enough resources to help you in the economic downturn?” He was answered with hearty cheers and agreements.

“We at the SBDC are the federal government’s largest program designed

to help small businesses grow profitably,” Shaunak said. “We have helped almost 14,000 entrepreneurs and 218 new businesses get about $40 million in loans and helped those small businesses increase their sales by almost $60 million.

“We can provide business counseling at no charge to you,” Shaunak said. “It’s your federal dollars coming back to help you. We sit down with you and analyze the strengths and weaknesses of your business. We then provide custom-tailored advice for your business individually.”

Everyone at the event appeared excited at the prospect of free business counsel by accredited advisers. Murmurs of sur-

From left, Diane DeMarino, Marshall Weinreb and Alysa Sifert.

prise sprang up as Shaunak made his grand announcement.

“It’s great to encourage businesses — where size doesn’t matter, just spending a little bit of time (with the SDBC) is going to bring in more revenue,” Kunal Khandwala of Quality Inn said.

Suzanne Kinsey.of the newly opened Encinitas Spa, agreed with Khandwala’s sentiment. “I think it’s a great opportunity for myself to speak with someone who has more From left, Councilwoman Teresa Barth, Seth Brink and experience. I just recently Debbie Caligiuri, membership director with the chamber. opened up, and it’ll be nice to speak with someone about my plans and better them.”

To make an appointment with the SBDC, call (760) 795-8740.

David Lam and Dana Mendoza.

Don and Pat Hager.

Kunal Khandwala and Diane DeMarino.

Michael Kary and Seth Brink.

From left, Dave Oakley, Dennis Smith and Bev Wilson.

Corinne Hackbart and Bonnie Porter.

Robin Tarr and Chris Kydd.

Nettie Nelson and Mario Valdez.

Vanessa Keller and Katherine Wichmann Zacharias.