CITY OF ENCINITAS CITY COUNCIL AGENDA REPORT
Meeting
and
TO
Mayor
VIA
Phil
FROM
Richard
SUBJECT
Review
City
Date
August 22 2007
Council
Cotton City Manager
Phillips Assistant to
the
City Manager
and Presentation of Results of Encinitas
Community Survey
BACKGROUND
February 28 2007 Council approved awarding a contract to Moore Information Inc to conduct a multi year community opinion survey The purpose of a community opinion survey is s opinions regarding overall sentiment of the quality of life in Encinitas and to obtain resident On
satisfaction with City services A similar survey was conducted in December 2005 which used as a basis for the development of the 2007 survey questions
Deputy Mayor Stocks and Councilmember Barth
were
appointed to
serve
on
was
the community
oversight committee to work with the survey firm and City staff on the survey design Council at the June 27 2007 meeting survey questions were presented and approved by the
survey
The
ANALYSIS
day period July l 0a and 11 2007 A total of survey was conducted over the two 300 interviews were utilized for the survey sample with contacts made utilizing a random digit household telephone number method and probability sampling within those contacted
The
telephone
dialing
households to
sampling
error
July 2007 questionnaire comparing the 2007 to the December 2005 results and Executive Summary Representatives from Moore Information Inc will present an overview
Attached the
representative sample of adults age 18 and older were interviewed The associated with the survey is plus or minus 6 at the 95 confidence level
ensure a
are
the
of the 2007 survey results
FISCAL IMPACT The Encinitas
Community Survey was
funded from CIP
Project WMC95K
at
a
cost of 10 450
1 4
RECOMMENDATION Receive information
2 4
regarding the 2007 Encinitas Community Survey
MOORE INFORMATION STRATEGIC ANALYSIS
OPINION RESEARCH
300 N
CITY OF ENCINITAS RESIDENTS
JuIY 10 11 2007
conducting a survey on behalf of the City of would Encinitas EN TASS regarding community opinions about city services and EE SIN there and we I are in our seeking opinions only assure include like to you study your views Hello this is FIRST
AND LAST
will be no attempt to sell you
Could I
speak
to
We are
NAME
anything
or
solicit
Could you spend a few minutes with me Encinitas of TASS services EE SIN EN City
Do you
1
can
currently
I
please verify that
live inside or
1
inside
2
outside
I have
on
the
or
older to discuss your
phone
reached PHONE NUMBER
impressions of
IF NO TERMINATE
outside the city limits of Encinitas EN TASS EE SIN
CONTINUE THANK AND TERMINATE
Next in your opinion are things the right direction or not
in the
City of Encinitas
TASS going EE SIN EN DEC
JULY
2005
2007 58
1
yes right direction
66
2
t know T READ don DON no not right direction
12
16
22
26
3
2
donation
member of the house who is age 18
a
IF YES
IF YES First
a
in
TASS as a place to EE SIN In general how would you rate the City of Encinitas EN live Would you rate it as an excellent good average below average or poor place to live
excellent
58
55 37
3
good average
34 7
6
4
below average
5
poor
6
DONT READ
1
2
3
92
2
1 1
92 3
1
t know don
half of one percent less than one Overall how satisfied are you with the services provided by the City of Encinitas EN too TASS Would you say you are very satisfied somewhat satisfied not EE SIN satisfied or not satisfied at all
3 4
satisfied
1
very
2
somewhat
3
not too satisfied not satisfied at all t know T READ don DON
4
5
Next I would
satisfied
like to ask you to rate
87 10
your level
Encinitas EN TASS provides EE SIN
to its
of
satisfaction
residents
For
8
parks park
4
3
3
or
me
if you would
Not satisfied
t Don
at all
know
5
93 22
4
54
2
2
1
4
1
3
2
3
1
3
2
2
4 25
4
34
3
4
93 59
6 37
5
34
6
34
6
17
1
21
1
33
4
34
5
facilities and
7
90
December 2005
56
July 2007
55
9
89
fire protection services emergency medical response and lifeguard services
1
83
December 2005
66
10
67
2007
water district services
December 2005
slight change
4
53
2007
to
wording
10
2
4
3
6
7
87 July
1
6
90 57
16
1
88 July
from 2005 results not
88 10
not satisfied at all with
Not too
trails
4
2
satisfied
91
7
6
satisfied
beaches
July 2007
8
Somewha t
67
December 2005
50
Very
71
2007
38
45
with the services the City of
92 July
42
satisfied
trash collection services
December 2005
JULY 2007
each please tell
say you are very satisfied somewhat sat isfied not too satisfied that service or program ROTATE 4 11
9
DEC
2005
directly comparable
Very
Somewhat
Not too
Not satisfied
t Don
satisfied
satisfied
at all
know
satisfied 5
law enforcement services December 2005
1
83 49
34
8
35
7
11
litter and
39
5
52
18
50
23
45
2007
9
7
1
24
75
December 2005
23
30
70 19
2007
July
7
provided by the city have you had a pe rsonal medical response experience with either fire protection services emergency services and lifeguard services OR law enforcement
And thinking about these services
2
yes fire protection services emergency response and lifeguard services yes law enforcement services
3
yes both
1
13
3
7
condition of roads and streets
12
5
NA
83
6
4
graffiti removal
December 2005
July
6
11
84 48
July 2007
3
DEC
JULY
2005
2007
NA
21
medical 25 17
37
4
no neither
5
t know T READ don DON
TASS could do to improve EE SIN thing the City of Encinitas IN be would that RECORD RESPONSE VERBATIM ACCEPT your quality of life what If there ONE
were one
REPONSE
congestion Reducing traffic managing development control growth Stop roads maintain streets widen Repair Cut taxes
10 10
8
8
1
3 3
Immigration issues More parking on street parking better parks More maintain parks Less government control intrusion cleaning up beaches Maintaining More affordable
8 11
1
3
3
3
1
2 2
2
housing
2
More bike lanes
More public transportation improved More open space green space Ban smoking in beach areas Better
2
1
2
1
2 1 1
communication less than one half of one
percent DEC
JULY
2005
2007
5 4
Better housing litter
1
regulations
up Clean
1
Control
1
population growth economic development Encourage business Enforce traffic laws reduce speeding
2
Enforce
2
1
1
1
1
zoning regulations
Enforcement of nuisance ordinances Environmental protection Finish Hall property Increase
s sheriff police
1 1
2
presence
Listen more to public Lower cost of services
improve city Maintain
1 1 1
1
areas
Maintain housing reduce More arts culture
theater theaters
1
density
1
1 1
1
1
More traffic signs lights More walking trails
1
1
Need
1
1
1
1
More
in downtown
1
library better train crossings New expanded medical services New Reduce cost of living evaluate city leadership Re
Supply
more
1 1 1
services
1
lines
Underground utilities bury power A better
1
1
night life
Accountability Allow people
of city services
to
develop their land
Alternative energy sources Better beach access
Community schools
Encourage recycling housing polices Fewer traffic patrols remove red light officers Get rid of Sheriff department Improve water quality Improved education public education Improved senior services Enforce
cameras
2 2 1
Increased social services Live entertainment downtown More adult classes More
Need
youth activities teen a public pool
Put more restrooms in
1
beaches
control pollution Reduce Solidify electric energy capabilities Speed bumps in streets less than
Spend more money in Leucadia Streamline permit process
6 4
half one
1 1
of one
percent DEC
JULY
2005
2007
2
Synchronize traffic lights Take better care of current residents Water conservation
nothing None t know Don
Thinking 14
now
1
very safe
2
somewhat safe
3
T READ DON
4
somewhat unsafe
5
very unsafe
67
65
96
29
32
97
4
4
3
3
t know don 1
about events and classes offered by the Parks and Recreation Department ever taken a recreation class or been to a recreation
1
yes
2
t know T READ don DON
3
no
16
IF RESPONSE 1 IN
now
you now attend or have you event offered by the City
44
40
attended
1 2
as
Q15
How would you rate the
excellent good average
1
2
59
55
quality
of the class
below average
or
or
44
43
good
46
44
8
11
1
1
90
average
4
below average
5
poor DON READ
1
or
2
1
1
t know don
does in average
poor
excellent
20
12
2
good
42
39
3
average
24
31
4
below average
7
8
5
7
2
3
1
86
1
Turning to city communications how would you rate the job the city providing you with information that is important to you as excellent good below average
event
poor
excellent
3
6
18
TASS EE SIN City of Encinitas EN very unsafe
or
Do
you
17
3 14
personal safety
general how safe do you feel living in the very safe somewhat safe somewhat unsafe In
Thinking 15
about
4 15
5
poor
6
T READ DON
62
12 t know don
51 15
half of one percent less than one what sources In the past year have you relied on for information i about the city and UP TO THREE RESPONSES ACCEPT its programs READ 1 7 JULY DEC 1
website
2
city City Recreation
3 4
2005
2007
23
28
26
30
mail notifications
43
40
calling the city
11
10
Guide
7 4
5
city council meetings
6
local newspapers local cable channel
7
9
10
60
52
12
10
1
1
Other SPECIFY
19
8
internet
9
neighbors
general
10
magazines
11
YMCA
12
family
1
member
13
poster
14
chamber of Commerce
15 16
community Services Department nothing none
17
t know don
Have you visited the
1 4
59
56
s website city
t know don no
1
6
How would you rate the overall usability of the site and the quality of the information provided
IF YES
2
excellent
3
good
4
average
5
below average
6
poor
Changing 20
27
the
1
6
6
21
17
10
17
1
2
23
subject
Are you aware that there is
a
household hazardous waste
up pick
service available to
city residents GO TO Q21
1
yes
2
no
3
t T READ don DON
know
GO TO
Q22
GO
Q22
half of less than one
21
IF RESPONSE 1 IN waste
up pick
1
Q20
Have you
TO
one
up pick
NA
47
53
percent
used the household hazardous
service
no
IF YES
8 4
3
1
How would you rate the service
quality
DEC
JULY
2005
2007
NA
72
of the household hazardous waste
Now 22
23
a
few
11
3
good
4
average
2
5
below average
1
6
poor
7
DONT READ
questions
for statistical purposes
your approximate
age
please 12
44 35
16
3
54 45
24
4
59 55
19
5
64 60
11
6
65
17
7
NA
1
What is your ethnic
4 origin ROTATE 1 89
1
Caucasian
2
American African
3
Hispanic or
4
Asian
1
DON READ other T T READ refused DON know t T READ don DON
3
3
Latino
3
How many years have you lived in Encinitas
TASS EE SIN EN
4 years 0
19
2
9 5
14
3
14 years 10
13
4
19 years 15 20 years or more
44
5
1
1
t know don
2
1
24
1
34 18
7
26
13
1
5
25
excellent
What is
6
24
2
years
Do you own or rent
or
11
your home
1
own
83
2
rent
16
3
NA
1
less than one half of one percent Do you have children under the age of 18 in your household
JULY 2007
27
1
yes
2
no
30 70
What is the last
school
1
high
2
some
3
grade of education or
less
you
completed 10
12 0 school
college trade college graduate 16
15 13
19 36
9 4
28
Do you
have Internet access at home
currently
or
at
work
or
both
yes home yes work
26
2
3
yes both
64
4
no
1
29
34
post graduate 17
4
Please tell
2
me when I reach the
s annual category that best describes your household
income
1
4
3 4
999 74 000 50
10
5
999 99 000 75
13
6
13
8 9
100 999 124 000 999 149 000 125 999 174 000 150 000 or more 175
10
NA
22
7
30
31
Gender
8
8 5
13
BY OBSERVATION
1
male
45
2
female
55
Please tell 1 2 3
4 5 6
10 4
3
under
000 25 25 999 34 000 999 49 000 35
2
92
8
me in
which
community
you live
EN TASS EE SIN Old Encinitas EN TASS EE SIN Sea the by Cardiff Olivenhain VEE LEE O HANE Leucadia LEW AH EE LADE t know not sure T READ don DON New Encinitas
5 READ 1 26 23
19 6 21 5
4
MOORE INFORMATION OPINION RESEARCH
2007
July 20 TO
Richard Phillips
FROM
Hans Kaiser
RE
City of Encinitas Residents
This
STRATEGIC ANALYSIS
Survey Results
Information Inc telephone survey conducted among a representative 11 of Encinitas California A total of 300 interviews were conducted July 10 The potential sampling error is plus or minus 6 at the 95 confidence level contains results of
memo
Moore
a
sample of adult residents of the City 2007
Overview Results of our recent survey show that residents of the City of Encinitas continue to be very satisfied with the of life in Encinitas and with the services provided by the city the city is maintaining its appeal A
majority 58
Most
of residents feel the
55 rate Encinitas
Almost all residents
Participants
97
as an
in 88 9 Nearly 10
are
excellent place
feel the
in Parks and Rec
city is headed
city is
programs
a
rate
to
in the
quality
right direction
live
safe them
satisfied overall with
as
o goo 861 excellent
city services
provided by the city we find wide majorities satisfied with all eight 4 not 67 very satisfied The city trash collection service receives the highest rating 92 total satisfied receives still a and of streets widely positive rating of 70 of roads satisfied and the lowest rated service condition to these eight services we also In satisfied addition are 19 satisfied and 30 not satisfied although only very We find that 47 of residents are removal service the hazardous waste and satisfaction with tested awareness s city of aware have used the service those waste removal hazardous the a aware service although only 28 city provides removal gets high marks hazardous waste of all used the who have service 13 respondents However among those or with 87 excellent as good ratingthe service When asked
when it comes to
Finally
relying From
specifically about eight
on
a
services
good marks 51 with city communication efforts residents give the city excellent important information about the city and city programs
most
their local paper for
historical perspective
communications specifically More detailed
findings
of the
the
city
survey shows a slight decline in residents mood and the website since December of 2005
quality
of
city
survey follow
City of Encinitas Residents Moore Information
our
11
11 4
Life in
Encinitas
optimistic about the direction of the city Indeed 58 feel the city is headed in the right say it is not The remaining 16 do not have an opinion This reveals a slight shift in sentiment since December 2005 when 66 felt the city was off in the right direction and 22 felt it was not By community we see majorities in all five neighborhoods content with the city s direction The community of Olivehain is most impressed by where the city is headed
Residents continue direction and
to
be
only 26
Residents Mood
right direction Occember 200
July 007
All residents
66
58
New Encinitas
76
65
Old Encinitas
67
53
Cardiff by the Sea
61
55
Olivenhain
75
74
Leucadia
51
55
When asked in
general
how
they
feel about Encinitas as
For 55 of
residents Encinitas is average rating average but only 3 would say the city is a below
an
a
live the city receives an impressive 92 above 37 rate it as good 6 call it place to live 0 place to call home All major subgroups agree living in
place
to
excellent
average
Encinitas is above par
Continuing with this positive image is sentiment that the city is a very safe place to live Just about all residents 97 feel safe living in Encinitas 65 feel very safe and 32 feel somewhat safe Only 3 of our respondents did not get a sense of security living in Encinitas This attitude is unchanged since December 2005 when 96 of city residents felt very or somewhat safe in the city Today
there is
what might improve the quality of life in Encinitas Responses
what
one thing development reducing congestion controlling growth would help 8 say improving streets and roads by repairing or widening them would be an improvement and 3 cite better parks more street parking more parking in general cutting taxes or dealing with immigration issues as make the a to better ways city place to live Interestingly these responses are almost identical to suggestions given in December 2005 It is also important to note that the top three answers all relate to growth transportation issues This is also reflected in residents attitudes toward how the city is handling streets and roads the service receiving the lowest satisfaction rating of all services tested
could
improve
no
consensus
life in
on
the city include
10
say
either
to
or
and
Satisfaction with City Services In general residents are quite satisfied with the services the city provides We find most 88 report they are ten reports in satisfied including 38 who are very satisfied and 50 who are somewhat satisfied Only one t sure Looking at subgroups older women age 55 are most being dissatisfied and the remaining 3 aren impressed as are newer residents lived in Encinitas less than 10 years wealthier households 100K or more
annually
and those in the New Encinitas and Olivehain communities
Our survey tested satisfaction
ratings on specific services
The following table summaries how residents
vcrN atisiicd
of City Services Sot
that ir
s4tis Trash collection services
City of Encinitas Residents 4 12
Moore Information
high marks
rate these services
Perceptions x
all of which received
67
10TAL satisfie
x
iot Kati tied I
ied
25
92
4
12
Beaches
54
37
91
6
Parks park facilities and trails Fire protection services emergency medical response and lifeguard
55
34
89
9
67
21
88
1
53
34
87
7
84
11
services Water district services Law enforcement services
48
35
graffiti removal
45
39
83
7
50
70
30
Litter and
19
Condition of roads and streets
lifeguard EMR trails fire shows majorities are very satisfied with trash collection beaches parks Additionally almost half of residents say they are very satisfied with law enforcement and litter graffiti removal This is not the case when residents are asked about their satisfaction level with the condition of streets and roads We find that only 19 of city residents are very satisfied with this service and half As this table
and water district services
50
say
they
are
only somewhat satisfied
There have not been any
significant
shifts in sentiment
regarding
these
city services
since December 2005
protection emergency medical response and lifeguard medical personal experience with fire lifeguard services or o have personal experience with both services law with and 17 have enforcement services 25 personal experience The remaining 37 have not had personal experience with either type of service For those who have used fire protection emergency medical response or lifeguard services 95 say they are satisfied with the service they received Law enforcement services receive an 85 satisfaction rating from residents who have personal experience 54 are more likely than other major subgroups to have had a personal experience with the service Women age 18 12 not satisfied For residents with law enforcement services and they give the service high marks 81 satisfied who have used both services 94 say they are satisfied with the fire lifeguard service and 75 are satisfied EM When
we
look further into how
city
dwellers
law enforcement services
perceive
we
either fire
find that 21 have
with law enforcement services residents about the city s hazardous waste removal service Today 47 of our respondents are aware the city provides this service but 53 are not By community residents in Olivehain are the most likely to have
We also asked
heard of the service and residents in Leucadia
are
the least
likely
Women
are more
likely
than
men
to be
aware
of
the service as are the city Among those familiar with the service 28 say they have used it s 65 the service are quite satisfied Indeed 49 would rate the service Those who have have not but 72 say they used rate it as 8 rate it as 38 as excellent average and only 3 give it a below average or poor rating good older
City of Encinitas Residents Moore Information
residents
13
13 4
Participation in Parks and Recreation Classes and Events five have participated in a Parks and Recreation class or event This is statistically unchanged since in Roughly two December 2005 In looking how class or event participants feel about their experience we find a wide majority 86 give the experience a good or excellent rating 11 rate their experience as average and the remaining 2 feel their experience was below average likely to participate in Parks and Rec programs include women those living in Encinitas from 10 to 19 with children under the age of 18 years college grads residents in the Old Encinitas community and households Least likely to participate are men especially older men age 55 seniors those who describe their ethnic Caucasian and residents in the Cardiff by the Sea community background as non Those
most
City Communications city residents give Encinitas high marks for its communications efforts Specifically 51 say the city does an excellent or good job communicating with residents Another 31 say the city does an average job and 15 say the city does a below average or poor job communicating with residents The following table shows some slight changes in how city residents feel about the job the city does getting information out to residents
Most
City Communication Ratings lhcetnber
2OQ5
July
2007
Excellent
20
12
Good
42
39
Average
24
31
Below average Poor
7
8
5
7
source is most useful when looking for information about the city or city programs and services find local newspapers as the number one choice Fully 52 say the local paper is their major source another 40 rely on mail notifications 30 use the city s Recreation Guide 28 the city website and 10 use the local t sure of their main source of cable channel call the city or go to city council meetings There are 4 who aren
When asked what we
news
about the
city
Notable differences in sources of information by subgroup are that women are much more likely than men to use the Recreation Guide and as age increases and income decreases more traditional sources paper mail are used than is the website have visited the site 56 have not Most newer residents lived in Encinitas less than 10 54 likely to have visited the site include younger residents 18 the with of children under 18 college graduates and household with incomes in excess of age years households
When it comes
to
the
s website city
we
find that 44 of
city dwellers
000 annually 100 Among those who have visited the website a majority 52 rate the overall usability and quality of the site excellent or good 38 give the site an average rating but only 6 would rate the site as below average poor
City of Encinitas Residents 14 4
Moore Information
14
as or
Shifts in
impressions
of the website
are
Quality
of Website
Nct
hilt
Dccembcr 20105
JUIV 2007
Excellent
15
13
2
Good
52
39
13
TOTAL
67
52
15
25
38
13
2
6
4
good excellent
Average TOTAL below
poor average
These numbers do indicate a slight downward shift in the perceived q uality of the city s website but additional data described as a trend would be necessary before this could be
City of Encinitas Residents Moore Information
15
15 4
Published on Jul 20, 2012
Moore Information, Inc.'s report to the Encinitas City Council.
Published on Jul 20, 2012
Moore Information, Inc.'s report to the Encinitas City Council.