CITY OF ENCINITAS CITY COUNCIL AGENDA REPORT
Meeting
and
TO
Mayor
VIA
Phil
FROM
Richard
SUBJECT
Review
City
Date
August 22 2007
Council
Cotton City Manager
Phillips Assistant to
the
City Manager
and Presentation of Results of Encinitas
Community Survey
BACKGROUND
February 28 2007 Council approved awarding a contract to Moore Information Inc to conduct a multi year community opinion survey The purpose of a community opinion survey is s opinions regarding overall sentiment of the quality of life in Encinitas and to obtain resident On
satisfaction with City services A similar survey was conducted in December 2005 which used as a basis for the development of the 2007 survey questions
Deputy Mayor Stocks and Councilmember Barth
were
appointed to
serve
on
was
the community
oversight committee to work with the survey firm and City staff on the survey design Council at the June 27 2007 meeting survey questions were presented and approved by the
survey
The
ANALYSIS
day period July l 0a and 11 2007 A total of survey was conducted over the two 300 interviews were utilized for the survey sample with contacts made utilizing a random digit household telephone number method and probability sampling within those contacted
The
telephone
dialing
households to
sampling
error
July 2007 questionnaire comparing the 2007 to the December 2005 results and Executive Summary Representatives from Moore Information Inc will present an overview
Attached the
representative sample of adults age 18 and older were interviewed The associated with the survey is plus or minus 6 at the 95 confidence level
ensure a
are
the
of the 2007 survey results
FISCAL IMPACT The Encinitas
Community Survey was
funded from CIP
Project WMC95K
at
a
cost of 10 450
1 4