Page 1

CITY OF ENCINITAS CITY COUNCIL AGENDA REPORT

Meeting

and

TO

Mayor

VIA

Phil

FROM

Richard

SUBJECT

Review

City

Date

August 22 2007

Council

Cotton City Manager

Phillips Assistant to

the

City Manager

and Presentation of Results of Encinitas

Community Survey

BACKGROUND

February 28 2007 Council approved awarding a contract to Moore Information Inc to conduct a multi year community opinion survey The purpose of a community opinion survey is s opinions regarding overall sentiment of the quality of life in Encinitas and to obtain resident On

satisfaction with City services A similar survey was conducted in December 2005 which used as a basis for the development of the 2007 survey questions

Deputy Mayor Stocks and Councilmember Barth

were

appointed to

serve

on

was

the community

oversight committee to work with the survey firm and City staff on the survey design Council at the June 27 2007 meeting survey questions were presented and approved by the

survey

The

ANALYSIS

day period July l 0a and 11 2007 A total of survey was conducted over the two 300 interviews were utilized for the survey sample with contacts made utilizing a random digit household telephone number method and probability sampling within those contacted

The

telephone

dialing

households to

sampling

error

July 2007 questionnaire comparing the 2007 to the December 2005 results and Executive Summary Representatives from Moore Information Inc will present an overview

Attached the

representative sample of adults age 18 and older were interviewed The associated with the survey is plus or minus 6 at the 95 confidence level

ensure a

are

the

of the 2007 survey results

FISCAL IMPACT The Encinitas

Community Survey was

funded from CIP

Project WMC95K

at

a

cost of 10 450

1 4


RECOMMENDATION Receive information

2 4

regarding the 2007 Encinitas Community Survey


MOORE INFORMATION STRATEGIC ANALYSIS

OPINION RESEARCH

300 N

CITY OF ENCINITAS RESIDENTS

JuIY 10 11 2007

conducting a survey on behalf of the City of would Encinitas EN TASS regarding community opinions about city services and EE SIN there and we I are in our seeking opinions only assure include like to you study your views Hello this is FIRST

AND LAST

will be no attempt to sell you

Could I

speak

to

We are

NAME

anything

or

solicit

Could you spend a few minutes with me Encinitas of TASS services EE SIN EN City

Do you

1

can

currently

I

please verify that

live inside or

1

inside

2

outside

I have

on

the

or

older to discuss your

phone

reached PHONE NUMBER

impressions of

IF NO TERMINATE

outside the city limits of Encinitas EN TASS EE SIN

CONTINUE THANK AND TERMINATE

Next in your opinion are things the right direction or not

in the

City of Encinitas

TASS going EE SIN EN DEC

JULY

2005

2007 58

1

yes right direction

66

2

t know T READ don DON no not right direction

12

16

22

26

3

2

donation

member of the house who is age 18

a

IF YES

IF YES First

a

in

TASS as a place to EE SIN In general how would you rate the City of Encinitas EN live Would you rate it as an excellent good average below average or poor place to live

excellent

58

55 37

3

good average

34 7

6

4

below average

5

poor

6

DONT READ

1

2

3

92

2

1 1

92 3

1

t know don

half of one percent less than one Overall how satisfied are you with the services provided by the City of Encinitas EN too TASS Would you say you are very satisfied somewhat satisfied not EE SIN satisfied or not satisfied at all

3 4


satisfied

1

very

2

somewhat

3

not too satisfied not satisfied at all t know T READ don DON

4

5

Next I would

satisfied

like to ask you to rate

87 10

your level

Encinitas EN TASS provides EE SIN

to its

of

satisfaction

residents

For

8

parks park

4

3

3

or

me

if you would

Not satisfied

t Don

at all

know

5

93 22

4

54

2

2

1

4

1

3

2

3

1

3

2

2

4 25

4

34

3

4

93 59

6 37

5

34

6

34

6

17

1

21

1

33

4

34

5

facilities and

7

90

December 2005

56

July 2007

55

9

89

fire protection services emergency medical response and lifeguard services

1

83

December 2005

66

10

67

2007

water district services

December 2005

slight change

4

53

2007

to

wording

10

2

4

3

6

7

87 July

1

6

90 57

16

1

88 July

from 2005 results not

88 10

not satisfied at all with

Not too

trails

4

2

satisfied

91

7

6

satisfied

beaches

July 2007

8

Somewha t

67

December 2005

50

Very

71

2007

38

45

with the services the City of

92 July

42

satisfied

trash collection services

December 2005

JULY 2007

each please tell

say you are very satisfied somewhat sat isfied not too satisfied that service or program ROTATE 4 11

9

DEC

2005

directly comparable


Very

Somewhat

Not too

Not satisfied

t Don

satisfied

satisfied

at all

know

satisfied 5

law enforcement services December 2005

1

83 49

34

8

35

7

11

litter and

39

5

52

18

50

23

45

2007

9

7

1

24

75

December 2005

23

30

70 19

2007

July

7

provided by the city have you had a pe rsonal medical response experience with either fire protection services emergency services and lifeguard services OR law enforcement

And thinking about these services

2

yes fire protection services emergency response and lifeguard services yes law enforcement services

3

yes both

1

13

3

7

condition of roads and streets

12

5

NA

83

6

4

graffiti removal

December 2005

July

6

11

84 48

July 2007

3

DEC

JULY

2005

2007

NA

21

medical 25 17

37

4

no neither

5

t know T READ don DON

TASS could do to improve EE SIN thing the City of Encinitas IN be would that RECORD RESPONSE VERBATIM ACCEPT your quality of life what If there ONE

were one

REPONSE

congestion Reducing traffic managing development control growth Stop roads maintain streets widen Repair Cut taxes

10 10

8

8

1

3 3

Immigration issues More parking on street parking better parks More maintain parks Less government control intrusion cleaning up beaches Maintaining More affordable

8 11

1

3

3

3

1

2 2

2

housing

2

More bike lanes

More public transportation improved More open space green space Ban smoking in beach areas Better

2

1

2

1

2 1 1

communication less than one half of one

percent DEC

JULY

2005

2007

5 4


Better housing litter

1

regulations

up Clean

1

Control

1

population growth economic development Encourage business Enforce traffic laws reduce speeding

2

Enforce

2

1

1

1

1

zoning regulations

Enforcement of nuisance ordinances Environmental protection Finish Hall property Increase

s sheriff police

1 1

2

presence

Listen more to public Lower cost of services

improve city Maintain

1 1 1

1

areas

Maintain housing reduce More arts culture

theater theaters

1

density

1

1 1

1

1

More traffic signs lights More walking trails

1

1

Need

1

1

1

1

More

in downtown

1

library better train crossings New expanded medical services New Reduce cost of living evaluate city leadership Re

Supply

more

1 1 1

services

1

lines

Underground utilities bury power A better

1

1

night life

Accountability Allow people

of city services

to

develop their land

Alternative energy sources Better beach access

Community schools

Encourage recycling housing polices Fewer traffic patrols remove red light officers Get rid of Sheriff department Improve water quality Improved education public education Improved senior services Enforce

cameras

2 2 1

Increased social services Live entertainment downtown More adult classes More

Need

youth activities teen a public pool

Put more restrooms in

1

beaches

control pollution Reduce Solidify electric energy capabilities Speed bumps in streets less than

Spend more money in Leucadia Streamline permit process

6 4

half one

1 1

of one

percent DEC

JULY

2005

2007


2

Synchronize traffic lights Take better care of current residents Water conservation

nothing None t know Don

Thinking 14

now

1

very safe

2

somewhat safe

3

T READ DON

4

somewhat unsafe

5

very unsafe

67

65

96

29

32

97

4

4

3

3

t know don 1

about events and classes offered by the Parks and Recreation Department ever taken a recreation class or been to a recreation

1

yes

2

t know T READ don DON

3

no

16

IF RESPONSE 1 IN

now

you now attend or have you event offered by the City

44

40

attended

1 2

as

Q15

How would you rate the

excellent good average

1

2

59

55

quality

of the class

below average

or

or

44

43

good

46

44

8

11

1

1

90

average

4

below average

5

poor DON READ

1

or

2

1

1

t know don

does in average

poor

excellent

20

12

2

good

42

39

3

average

24

31

4

below average

7

8

5

7

2

3

1

86

1

Turning to city communications how would you rate the job the city providing you with information that is important to you as excellent good below average

event

poor

excellent

3

6

18

TASS EE SIN City of Encinitas EN very unsafe

or

Do

you

17

3 14

personal safety

general how safe do you feel living in the very safe somewhat safe somewhat unsafe In

Thinking 15

about

4 15

5

poor

6

T READ DON

62

12 t know don

51 15

half of one percent less than one what sources In the past year have you relied on for information i about the city and UP TO THREE RESPONSES ACCEPT its programs READ 1 7 JULY DEC 1

website

2

city City Recreation

3 4

2005

2007

23

28

26

30

mail notifications

43

40

calling the city

11

10

Guide

7 4


5

city council meetings

6

local newspapers local cable channel

7

9

10

60

52

12

10

1

1

Other SPECIFY

19

8

internet

9

neighbors

general

10

magazines

11

YMCA

12

family

1

member

13

poster

14

chamber of Commerce

15 16

community Services Department nothing none

17

t know don

Have you visited the

1 4

59

56

s website city

t know don no

1

6

How would you rate the overall usability of the site and the quality of the information provided

IF YES

2

excellent

3

good

4

average

5

below average

6

poor

Changing 20

27

the

1

6

6

21

17

10

17

1

2

23

subject

Are you aware that there is

a

household hazardous waste

up pick

service available to

city residents GO TO Q21

1

yes

2

no

3

t T READ don DON

know

GO TO

Q22

GO

Q22

half of less than one

21

IF RESPONSE 1 IN waste

up pick

1

Q20

Have you

TO

one

up pick

NA

47

53

percent

used the household hazardous

service

no

IF YES

8 4

3

1

How would you rate the service

quality

DEC

JULY

2005

2007

NA

72

of the household hazardous waste


Now 22

23

a

few

11

3

good

4

average

2

5

below average

1

6

poor

7

DONT READ

questions

for statistical purposes

your approximate

age

please 12

44 35

16

3

54 45

24

4

59 55

19

5

64 60

11

6

65

17

7

NA

1

What is your ethnic

4 origin ROTATE 1 89

1

Caucasian

2

American African

3

Hispanic or

4

Asian

1

DON READ other T T READ refused DON know t T READ don DON

3

3

Latino

3

How many years have you lived in Encinitas

TASS EE SIN EN

4 years 0

19

2

9 5

14

3

14 years 10

13

4

19 years 15 20 years or more

44

5

1

1

t know don

2

1

24

1

34 18

7

26

13

1

5

25

excellent

What is

6

24

2

years

Do you own or rent

or

11

your home

1

own

83

2

rent

16

3

NA

1

less than one half of one percent Do you have children under the age of 18 in your household

JULY 2007

27

1

yes

2

no

30 70

What is the last

school

1

high

2

some

3

grade of education or

less

you

completed 10

12 0 school

college trade college graduate 16

15 13

19 36

9 4


28

Do you

have Internet access at home

currently

or

at

work

or

both

yes home yes work

26

2

3

yes both

64

4

no

1

29

34

post graduate 17

4

Please tell

2

me when I reach the

s annual category that best describes your household

income

1

4

3 4

999 74 000 50

10

5

999 99 000 75

13

6

13

8 9

100 999 124 000 999 149 000 125 999 174 000 150 000 or more 175

10

NA

22

7

30

31

Gender

8

8 5

13

BY OBSERVATION

1

male

45

2

female

55

Please tell 1 2 3

4 5 6

10 4

3

under

000 25 25 999 34 000 999 49 000 35

2

92

8

me in

which

community

you live

EN TASS EE SIN Old Encinitas EN TASS EE SIN Sea the by Cardiff Olivenhain VEE LEE O HANE Leucadia LEW AH EE LADE t know not sure T READ don DON New Encinitas

5 READ 1 26 23

19 6 21 5


4

MOORE INFORMATION OPINION RESEARCH

2007

July 20 TO

Richard Phillips

FROM

Hans Kaiser

RE

City of Encinitas Residents

This

STRATEGIC ANALYSIS

Survey Results

Information Inc telephone survey conducted among a representative 11 of Encinitas California A total of 300 interviews were conducted July 10 The potential sampling error is plus or minus 6 at the 95 confidence level contains results of

memo

Moore

a

sample of adult residents of the City 2007

Overview Results of our recent survey show that residents of the City of Encinitas continue to be very satisfied with the of life in Encinitas and with the services provided by the city the city is maintaining its appeal A

majority 58

Most

of residents feel the

55 rate Encinitas

Almost all residents

Participants

97

as an

in 88 9 Nearly 10

are

excellent place

feel the

in Parks and Rec

city is headed

city is

programs

a

rate

to

in the

quality

right direction

live

safe them

satisfied overall with

as

o goo 861 excellent

city services

provided by the city we find wide majorities satisfied with all eight 4 not 67 very satisfied The city trash collection service receives the highest rating 92 total satisfied receives still a and of streets widely positive rating of 70 of roads satisfied and the lowest rated service condition to these eight services we also In satisfied addition are 19 satisfied and 30 not satisfied although only very We find that 47 of residents are removal service the hazardous waste and satisfaction with tested awareness s city of aware have used the service those waste removal hazardous the a aware service although only 28 city provides removal gets high marks hazardous waste of all used the who have service 13 respondents However among those or with 87 excellent as good ratingthe service When asked

when it comes to

Finally

relying From

specifically about eight

on

a

services

good marks 51 with city communication efforts residents give the city excellent important information about the city and city programs

most

their local paper for

historical perspective

communications specifically More detailed

findings

of the

the

city

survey shows a slight decline in residents mood and the website since December of 2005

quality

of

city

survey follow

City of Encinitas Residents Moore Information

our

11

11 4


Life in

Encinitas

optimistic about the direction of the city Indeed 58 feel the city is headed in the right say it is not The remaining 16 do not have an opinion This reveals a slight shift in sentiment since December 2005 when 66 felt the city was off in the right direction and 22 felt it was not By community we see majorities in all five neighborhoods content with the city s direction The community of Olivehain is most impressed by where the city is headed

Residents continue direction and

to

be

only 26

Residents Mood

right direction Occember 200

July 007

All residents

66

58

New Encinitas

76

65

Old Encinitas

67

53

Cardiff by the Sea

61

55

Olivenhain

75

74

Leucadia

51

55

When asked in

general

how

they

feel about Encinitas as

For 55 of

residents Encinitas is average rating average but only 3 would say the city is a below

an

a

live the city receives an impressive 92 above 37 rate it as good 6 call it place to live 0 place to call home All major subgroups agree living in

place

to

excellent

average

Encinitas is above par

Continuing with this positive image is sentiment that the city is a very safe place to live Just about all residents 97 feel safe living in Encinitas 65 feel very safe and 32 feel somewhat safe Only 3 of our respondents did not get a sense of security living in Encinitas This attitude is unchanged since December 2005 when 96 of city residents felt very or somewhat safe in the city Today

there is

what might improve the quality of life in Encinitas Responses

what

one thing development reducing congestion controlling growth would help 8 say improving streets and roads by repairing or widening them would be an improvement and 3 cite better parks more street parking more parking in general cutting taxes or dealing with immigration issues as make the a to better ways city place to live Interestingly these responses are almost identical to suggestions given in December 2005 It is also important to note that the top three answers all relate to growth transportation issues This is also reflected in residents attitudes toward how the city is handling streets and roads the service receiving the lowest satisfaction rating of all services tested

could

improve

no

consensus

life in

on

the city include

10

say

either

to

or

and

Satisfaction with City Services In general residents are quite satisfied with the services the city provides We find most 88 report they are ten reports in satisfied including 38 who are very satisfied and 50 who are somewhat satisfied Only one t sure Looking at subgroups older women age 55 are most being dissatisfied and the remaining 3 aren impressed as are newer residents lived in Encinitas less than 10 years wealthier households 100K or more

annually

and those in the New Encinitas and Olivehain communities

Our survey tested satisfaction

ratings on specific services

The following table summaries how residents

vcrN atisiicd

of City Services Sot

that ir

s4tis Trash collection services

City of Encinitas Residents 4 12

Moore Information

high marks

rate these services

Perceptions x

all of which received

67

10TAL satisfie

x

iot Kati tied I

ied

25

92

4

12


Beaches

54

37

91

6

Parks park facilities and trails Fire protection services emergency medical response and lifeguard

55

34

89

9

67

21

88

1

53

34

87

7

84

11

services Water district services Law enforcement services

48

35

graffiti removal

45

39

83

7

50

70

30

Litter and

19

Condition of roads and streets

lifeguard EMR trails fire shows majorities are very satisfied with trash collection beaches parks Additionally almost half of residents say they are very satisfied with law enforcement and litter graffiti removal This is not the case when residents are asked about their satisfaction level with the condition of streets and roads We find that only 19 of city residents are very satisfied with this service and half As this table

and water district services

50

say

they

are

only somewhat satisfied

There have not been any

significant

shifts in sentiment

regarding

these

city services

since December 2005

protection emergency medical response and lifeguard medical personal experience with fire lifeguard services or o have personal experience with both services law with and 17 have enforcement services 25 personal experience The remaining 37 have not had personal experience with either type of service For those who have used fire protection emergency medical response or lifeguard services 95 say they are satisfied with the service they received Law enforcement services receive an 85 satisfaction rating from residents who have personal experience 54 are more likely than other major subgroups to have had a personal experience with the service Women age 18 12 not satisfied For residents with law enforcement services and they give the service high marks 81 satisfied who have used both services 94 say they are satisfied with the fire lifeguard service and 75 are satisfied EM When

we

look further into how

city

dwellers

law enforcement services

perceive

we

either fire

find that 21 have

with law enforcement services residents about the city s hazardous waste removal service Today 47 of our respondents are aware the city provides this service but 53 are not By community residents in Olivehain are the most likely to have

We also asked

heard of the service and residents in Leucadia

are

the least

likely

Women

are more

likely

than

men

to be

aware

of

the service as are the city Among those familiar with the service 28 say they have used it s 65 the service are quite satisfied Indeed 49 would rate the service Those who have have not but 72 say they used rate it as 8 rate it as 38 as excellent average and only 3 give it a below average or poor rating good older

City of Encinitas Residents Moore Information

residents

13

13 4


Participation in Parks and Recreation Classes and Events five have participated in a Parks and Recreation class or event This is statistically unchanged since in Roughly two December 2005 In looking how class or event participants feel about their experience we find a wide majority 86 give the experience a good or excellent rating 11 rate their experience as average and the remaining 2 feel their experience was below average likely to participate in Parks and Rec programs include women those living in Encinitas from 10 to 19 with children under the age of 18 years college grads residents in the Old Encinitas community and households Least likely to participate are men especially older men age 55 seniors those who describe their ethnic Caucasian and residents in the Cardiff by the Sea community background as non Those

most

City Communications city residents give Encinitas high marks for its communications efforts Specifically 51 say the city does an excellent or good job communicating with residents Another 31 say the city does an average job and 15 say the city does a below average or poor job communicating with residents The following table shows some slight changes in how city residents feel about the job the city does getting information out to residents

Most

City Communication Ratings lhcetnber

2OQ5

July

2007

Excellent

20

12

Good

42

39

Average

24

31

Below average Poor

7

8

5

7

source is most useful when looking for information about the city or city programs and services find local newspapers as the number one choice Fully 52 say the local paper is their major source another 40 rely on mail notifications 30 use the city s Recreation Guide 28 the city website and 10 use the local t sure of their main source of cable channel call the city or go to city council meetings There are 4 who aren

When asked what we

news

about the

city

Notable differences in sources of information by subgroup are that women are much more likely than men to use the Recreation Guide and as age increases and income decreases more traditional sources paper mail are used than is the website have visited the site 56 have not Most newer residents lived in Encinitas less than 10 54 likely to have visited the site include younger residents 18 the with of children under 18 college graduates and household with incomes in excess of age years households

When it comes

to

the

s website city

we

find that 44 of

city dwellers

000 annually 100 Among those who have visited the website a majority 52 rate the overall usability and quality of the site excellent or good 38 give the site an average rating but only 6 would rate the site as below average poor

City of Encinitas Residents 14 4

Moore Information

14

as or


Shifts in

impressions

of the website

are

Quality

of Website

Nct

hilt

Dccembcr 20105

JUIV 2007

Excellent

15

13

2

Good

52

39

13

TOTAL

67

52

15

25

38

13

2

6

4

good excellent

Average TOTAL below

poor average

These numbers do indicate a slight downward shift in the perceived q uality of the city s website but additional data described as a trend would be necessary before this could be

City of Encinitas Residents Moore Information

15

15 4

2007 Satisfaction Survey  

Moore Information, Inc.'s report to the Encinitas City Council.

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