1.
Target Your Audience
If you decide to give out promotional materials, you can decide who receives them, such as people who have a genuine need for, or interest, in your products You obtain a greater return on your investment by being careful about who you target or market to
3.
Persistent Advertising
2.
Memorable Products
Billboard or radio advertisements aren't usually as memorable as promotional items, unless they've had a significant impact on the person In contrast, recipients of promotional items can often recall when and how they received them Therefore, it is simpler for consumers to link a brand with a certain marketing initiative when they have a tangible reminder
Advertisements in magazines, billboards & radio don’t last very long and, most of the time, exposure to them is brief With promotional products however, clients are continuously re-exposed to them, particularly if they are a useful item
4. 5. Distributing promotional merchandise increases not only new business, but also strengthens existing client ties for your company As a method to express gratitude for their continued support of your business, you might give loyal customers thoughtful gifts
