The Official Newsletter of Coastal Angler Magazine Franchising, Inc.
Volume 28; 2017
Spring Ad Sales As March rolls into Spring, something wonderful begins 7. Have a reason they should buy. to occur in our industry. Businesses begin to start advertising a) “Shoulders of Spring” again. For many of us the months from September to February b) Place ads now to be in position for spring are awkward and unusually challenging. Sure, there are work arounds and things that can be done to offset these doldrum business. months, but the fact remains that it’s tougher to get advertisers c) Spring Special (flyer) excited during most of these slower months. 8. Consider finding someone to ride with you. It’s more All that’s behind us now. Now is the time to cover some ground. As an old advertising sage once said, “It’s plowing fun with someone else with you. time in the field of opportunity.” 9. Pack your lunch. Don’t eat fast food.
Prospecting 101
10. Do your follow up to turn your prospecting into sales.
1. Prospecting should be fun.
11. Personally deliver magazines to all your new advertisers
2. Start your day EARLY. 3. Don’t pre-judge any potential business. 4. Bring numerous copies of your distribution reports. 5. Order spec ads as soon as you leave the account. 6. Bring a spiral notebook.
a) Staple business cards on a clean page
b) Make notes on that page
when the next edition gets delivered to you. Now is the time to grow your advertiser base. Take advantage of the season and Spring Into Action! All the best,
Ben Martin; Editor In Chief