BEYOND EXPECTATIONS: RECAPPING THE IMPACTFUL 2025 FRANCHISEE CONVENTION
Dear Franchise Owners,
Thank you for attending this year’s Convention! Held in conjunction with ICAST, Coastal Angler & The Angler Magazine’s 2025 Franchisee Convention enabled Franchise Owners & Sales Reps to attend the world’s largest sportfishing tradeshow and premiere event in the outdoor industry. Feeling the excitement during our Franchise meetings at Bass Pro and then experiencing the buzz at ICAST was a rare opportunity for everyone. And visiting with ICAST exhibitors from each market area at the Orlando Convention Center demonstrated to those exhibitors/ advertisers that our publications are a vital part of the marine industry. What better way could there possibly be to deepen our relationship with them?
Our sincerest gratitude goes out to Joey Roberts (2025InnovatoroftheYear winner/Forgotten Coast/Panama City Franchisee) and Joe Woody (2025 FranchiseeoftheYear/GreatSmoky Mountains Franchisee) for their contributions to the sales training sessions. Roberts conducted a thorough seminar on the benefits of Co-Op advertising and how to use Coastal Angler’s new co-op platform Ad-Mall to increase sales. Woody shared his techniques on selling tourism bureaus into the national print magazine and the Video Magazine. With nine active Tourism Bureaus on his revenue reports, there can be little doubt that Woody is an expert at selling TDC’s into our platforms. We salute Woody for his effort to help us understand how easily these businesses can be encouraged to
endear their area to our traveling-angler readership.
After training concluded, the heat and the rain didn’t stop our group from making the trek to Osceola Outback for lunch and our Barramundi Fishing Tournament. Hats off to tournament winner Kenny Vollbrecht (Galveston/ Houston Franchisee)
2025 FRANCHISEE CONVENTION
Thanks to Fish on Fire Restaurant for cooking our catch and hosting our Awards Ceremony, and congratulations to all the 2025 Franchisee Award winners! (Recipients and pictures inside...)
Who will be next year’s Franchisee of the Year? Will it be YOU?
See you next year!
Joe Woody (Great Smoky Mountains Franchisee) proudly hoists his Franchisee of the Year trophy at ICAST! Will you be next year’s winner?
Bass Pro Training Brigade!
2025 FRANCHISE CONVENTION
Ben Martin (Editor in Chief) welcomes the Team to Bass Pro with a moving rendition of Alfred Tennyson’s Charge of the Light Brigade.
Joey Roberts (Panama City/ Forgotten Coast) demystifies Co-op Advertising.
Joe Woody (Great Smoky Mountains) offers tips for selling Video Magazine advertising.
Ken Vollbrecht (L) (Houston/Galveston) took home the 1st Place trophy in our 2025 Barramundi Tournament with his 7.80 lb. catch. Congrats Kenny!
AWARDS BANQUET
Ryan Clapper (L) (CorporateWebmaster/ Convention Photographer) & Chuck Atkins (Tampa
Clapper for the
Chuck Atkins (Tampa) wins the Hall of Fame Award and Operational Excellence Award for over 10 years of consummate professionalism.
GREAT SMOKY MOUNTAINS & THE UPSTATE AWARDED 2025 FRANCHISE OF THE YEAR
Phil Wolf, (L) (Greater Orlando Franchisee) wins Community Impact Award. From sponsoring high school fishing teams, hosting Gumbo Wars for charity, and conducting numerous Kids Fishing Clinics throughout the year (just to name a few), Phil’s community outreach is truly inspirational. Phil was also recognized with the Hall of Fame Award for over 10 years in business.
OTHER 2025 FRANCHISE AWARD WINNERS NOT PICTURED: Veteran Entrepreneurship Award & Hall of Fame Award: Phil Prevoir (Sarasota, Naples, Keys) & Nadeen Welch (Fort Myers) Hall of Fame: Danny Patrick (Greater Jacksonville) Hall of Fame: Misti Guertin (Treasure Coast) Editorial Excellence Award: Don Norton (Okeechobee)
Franchisee) at happy hour. Shout out to
great pics!
Cary & Lynn Crutchfield with Ben Martin. Crutchfield’s display their Hall of Fame Award for over 10 years of dedication to North Central FL Coastal Angler.
Joey Roberts (L) wins Innovator of the Year for his Co-Op contribution to the franchise system.
Award’s dinner sides... hush puppies to go with our fresh barramundi catch! Yum!
Brooks Finneseth (L) (Lowcountry Franchisee) wins Best Branding Award. Have you seen his wrapped vehicle? Huge ROI and very cool!
Cocktail hour at Fish on Fire. Working the room!
UPCOMING 2025 FRANCHISEE DEADLINES
*The full 2024 CAM/TAM Production Calendar is available on the franchise support site. (support.coastalanglermag.com)
SEPTEMBER EDITION
AUGUST 18 @ 9 AM:
Revenue Report, National/Regional Ads and Local Page Counts Due
AUGUST 19 @ NOON:
Local Editions Upload and Print Bill Payment Due
AUGUST 27 @ NOON: Video Mag Ads & Reports Due
OCTOBER EDITION
SEPTEMBER 17 @ 9 AM:
Revenue Report, National/Regional Ads and Local Page Counts Due
SEPTEMBER 18 @ NOON:
Local Editions Upload and Print Bill Payment Due
SEPTEMBER 29 @ NOON: Video Mag Ads & Reports Due
NOVEMBER EDITION
OCTOBER 20 @ 9 AM:
Revenue Report, National/Regional Ads and Local Page Counts Due
OCTOBER 21 @ NOON:
Local Editions Upload and Print Bill Payment Due
OCTOBER 29 @ NOON: Video Mag Ads & Reports Due
DECEMBER EDITION
NOVEMBER 14 @ 9 AM:
Revenue Report, National/Regional Ads and Local Page Counts Due
NOVEMBER 16 @ NOON:
Local Editions Upload and Print Bill Payment Due
NOVEMBER 26 @ NOON: Video Mag Ads & Reports Due
www.CoastalAnglerMag.com
321.777.2773