2019 Media Kit-N-FL-SE-L

2018-2019

Media Kit Print & Digital

• National Advertising • Regional Advertising • Local Market Advertising

• Geo-Targeting Regional Markets • Editorial Calendar • Due Dates • Rates • Demographics COASTALANGLERMAG.COM

Franchise Opportunities Available Worldwide

2018 MEDIA KIT FOR PRINT

FREE

BREVARD EDITION

Banging

Miami

The Drums Of

International

Houma, La.

Florida Keys, FL

FREE

Edit ion

Local

Fishing Reports Catch Photos News & Events PHOTO COURTESY OF FISHING ADVENTURES WITH BRITTNEY

O P P O R T U N I T I E S

A V A I L A B L E

JANUARY 2017

VOLUME 22 • ISSUE 265

W O R L D W I D E

0117_CAM_CVR.indd 1

12/12/16 11:22 AM

O P P O R T U N I T I E S

A V A I L A B L E

FEBRUARY 2017

VOLUME 22 • ISSUE 266

COASTALANGLERMAG.COM

F R A N C H I S E

W O R L D W I D E

0217_CAM_CVR.indd 2

O P P O R T U N I T I E S

A V A I L A B L E

APRIL 2017

COASTALANGLERMAG.COM

VOLUME 22 • ISSUE 259

W O R L D W I D E

F R A N C H I S E

1/16/17 12:01 PM

O P P O R T U N I T I E S

A V A I L A B L E

0816_CAM_CVR.indd 19

7/19/16 10:40 AM

FREE

LAKELAND & SUMTER EDITION

Outdoor Apparel

Sunglasses Review

COASTALANGLERMAG.COM

NAPLES/MARCO/EVERGLADES/ESTERO/BONITA SPRINGS EDITION

March 23-26

0717_CAM_CVR.indd 18

O P P O R T U N I T I E S

A V A I L A B L E

JULY 2017

VOLUME 22 • ISSUE 266

W O R L D W I D E

6/19/17 9:45 AM

Palm Beach County, FL

O P P O R T U N I T I E S

A V A I L A B L E

MARCH 2017

W O R L D W I D E

VOLUME 23 • ISSUE 271

0317_CAM_CVR.indd 7

2/10/17 9:34 AM

O P P O R T U N I T I E S

A V A I L A B L E

Paddlesports

SEPTEMBER 2017

VOLUME 23 • ISSUE 272

0917_CAM_CVR.indd 9

Pensacola, FL / Alabama

8/16/17 11:38 AM

FREE

Local

Fishing Reports Catch Photos News & Events COASTALANGLERMAG.COM

F R A N C H I S E

O P P O R T U N I T I E S

A V A I L A B L E

APRIL 2016

Atlanta/ SW Georgia

0416_CAM_CVR.indd 12

METRO ATLANTA & NORTH GA EDITION

3/21/16 4:44 PM

A V A I L A B L E

MAY 2016

F R A N C H I S E

Mississippi Gulf Coast

0516_CAM_CVR.indd 13

FREE

Mississippi GULF cOast edition Over 500,000 cOpies natiOnwide

4/18/16 9:49 AM

O P P O R T U N I T I E S

A V A I L A B L E

O P P O R T U N I T I E S

O P P O R T U N I T I E S

A V A I L A B L E

coastalanglermag.com

vOLUMe 20 • issUe 240

THEANGLERMAG.COM

F R A N C H I S E

W O R L D W I D E

JanUarY 2015

F ranc H ise O pp O rt U nities w O r L d wide pHOtO BY: LeaH MOrGan HarBOr dOcK's 2014 cOBia wOrLd cHaMpiOn LadY anGLer annie LOGan caUGHt Her winninG FisH OnBOard tHe G&s spOrtFisHer - papi

JULY 2016

a nd • L

la

e

O P P O R T U N I T I E S

Tidewater/ Outer Banks, NC

TIDEWATER, VA/OUTER BANKS, NC EDITION

FREE

12/14/14 8:59 AM

WILMINGTON/FAYETTEVILLE EDITION

FREE

The Fall

JUNE 2016

- Bucket List

COASTALANGLERMAG.COM

F R A N C H I S E

O P P O R T U N I T I E S

A V A I L A B L E

SEPTEMBER 2016

VOLUME 22 • ISSUE 261

W O R L D W I D E

LONG ISLAND, NY EDITION

OVER 500,000 COPIES NATIONWIDE

COASTALANGLERMAG.COM

F R A N C H I S E

8/16/16 5:13 PM

O P P O R T U N I T I E S

A V A I L A B L E

PHOTO COURTESY OF WWW.FINDTHEFISHING.COM/CAPTAIN GREG MOON OF LOUISIANA FLY FISHING CHARTERS

O P P O R T U N I T I E S

A V A I L A B L E

JULY 2016

VOLUME 21 • ISSUE 253

0716_CAM_CVR.indd 16

6/18/16 1:36 PM

0116_CAM_CVR.indd 17

Myrtle Beach, SC FREE

MYRTLE BEACH EDITION

COASTALANGLERMAG.COM

F R A N C H I S E

W O R L D W I D E

O P P O R T U N I T I E S

OCTOBER 2016

9/20/16 4:24 PM

coastalanglermag.com O pp O rt U n i t ies a v a i L a B L e w O r L d wide

FeBrUarY 2015

F ranch ise

FREE

COSTA RICA EDITION

Local

Fishing Reports Catch Photos News & Events COASTALANGLERMAG.COM

F R A N C H I S E

O P P O R T U N I T I E S

AVA I L A B L E

MAY 2015

W O R L D W I D E

FREE

LOCAL

Bass Pro

Mike Iaconelli

Fishing Reports Catch Photos News & Events

Fishing Reports Catch Photos News & Events

Talks Kayaks Inshore

PHOTO COURTESY OF JEFF SCHNEIDER VOLUME 22 • ISSUE 267

COASTALANGLERMAG.COM O P P O R T U N I T I E S

A V A I L A B L E

APRIL 2017

VOLUME 22 • ISSUE 262

PHOTO COURTESY OF NICK CARTER

COASTALANGLERMAG.COM

F R A N C H I S E

W O R L D W I D E

0417_CAM_CVR.indd 24

3/16/17 11:02 AM

O P P O R T U N I T I E S

A V A I L A B L E

NOVEMBER 2016

W O R L D W I D E

1116_CAM_CVR.indd 30

VOLUME 21 • ISSUE 258

FREE

FREE

WEST MICHIGAN EDITION

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& Motors

O P P O R T U N I T I E S

W O R L D W I D E

Connecticut/ Rhode Island oVer 500,000 CoPies nAtionwide

SAIL BOSTON PRESENTS: THE TALL SHIPS

Edition

A V A I L A B L E

rhode isLAnd edition

FREE

BOSTON EDITION

THEANGLERMAG.COM

F R A N C H I S E

10/16/16 7:55 AM

Boston, MA

West Michigan

JULY 2016

6/18/16 1:07 PM

Free

PaddleSPORTS Edition

THE 2017 GUIDE

(Turn to Boston Section Page 1)

Featured Article

Sailfish From A Kayak

LOCAL

Icelandic

Salmon Adventure

Local

Local

Fishing Reports Catch Photos News & Events

Fishing Reports Catch Photos News & Events VOLUME 23 • ISSUE 272

F R A N C H I S E

1017_TAM_CVR.indd 6

PHOTO COURTESY OF ERICA BILLINGSLEY

THEANGLERMAG.COM O P P O R T U N I T I E S

A V A I L A B L E

OCTOBER 2017

W O R L D W I D E

Puerto Rico/ Virgin Islands

VIRGIN ISLANDS & PUERTO RICO EDITION

VOLUME 22 • ISSUE 268

F R A N C H I S E

9/18/17 10:47 AM

THEANGLERMAG.COM O P P O R T U N I T I E S

A V A I L A B L E

JUNE 2017

VOLUME 7 • ISSUE 72

COASTALANGLERMAG.COM/BOSTON

JUNE 2017

VoLuMe 20 • issue 243

coastalanglermag.com

f r A n C hise

o P P ortunities

AVA i L A B L e

APriL 2015

wor L d wide

W O R L D W I D E 0617_BostonCover.indd 1

0617_TAM_CVR.indd 5

Fishing Reports Catch Photos News & Events

5/12/17 12:08 PM

0415_CAM_CVR.indd 37

3/16/15 2:34 PM

5/12/17 4:19 PM

FREE

Pacific Sails

In Costa Rica

new rainforest residences

Electronics Edition

Fish from your own backyard

Striped Bass

LOCAL

1/19/16 1:35 PM

Bucket List Destinations

Boats

Crocodile Bay’s

ELECTRONICS Edition

FEBRUARY 2016

W O R L D W I D E

METRO ATLANTA & NORTH GA EDITION

1/16/15 9:31 AM

WESTERN NORTH CAROLINA EDITION

Costa Rica

FREE

A V A I L A B L E

Charlotte/ Piedmont, NC

BOATS & MOTORS EDITION

North Western Carolina

W O R L D W I D E

1016_CAM_CVR.indd 28

Long Island, NY

VOLUME 20 • ISSUE 244

Rods and Reels

A Paddler's Heaven

PHOTO COURTESY OF ANDY DELLIVENERI

PHOTO COURTESY OF BILLY ROTNE - PHOTO OF CAPT. WILLY LE

PHOTO COURTESY OF CAPT. JOHN CURRY - CAPEFISHING.NET

0916_CAM_CVR.indd 31

FREE

TREASURE COAST EDITION

Photo Courtesy of Jose ChAVeZ

Local

Fishing Reports Catch Photos News & Events

MARCH 2016

W O R L D W I D E

2/17/16 10:28 AM

Andros Island, Bahamas

Fishing Reports Catch Photos News & Events

A V A I L A B L E

Local

COASTALANGLERMAG.COM

F R A N C H I S E

FREE

CHARLESTON/COLUMBIA EDITION

on the Move

Local

Are Running

Local

Local

Fishing Reports Catch Photos News & Events

Fishing Reports Catch Photos News & Events

PHOTO COURTESY OF FRANCISCO MEJIAS, COSTA RICA PROSTAFF

PHOTO COURTESY OF CROCODILE BAY, WWW.CROCODILEBAY.COM VOLUME 22 • ISSUE 264

COASTALANGLERMAG.COM

F R A N C H I S E

O P P O R T U N I T I E S

A V A I L A B L E

VOLUME 22 • ISSUE 267

COASTALANGLERMAG.COM

F R A N C H I S E

JANUARY/FEBRUARY 2017

O P P O R T U N I T I E S

A V A I L A B L E

MAY 2017

W O R L D W I D E

W O R L D W I D E 0517_CAM_CVR.indd 30

0515_CAM_CVR.indd 38

O P P O R T U N I T I E S

Fishing Reports Catch Photos News & Events VOLUME 21 • ISSUE 258

W O R L D W I D E

5/20/16 10:59 AM

Brown Trout

the Flats

Transition

Apparel

Product Reviews

COASTALANGLERMAG.COM

F R A N C H I S E

0316_CAM_CVR.indd 8

Venice, Louisiana:

0215_CAM_CVR.indd 27

Wilmington/ Morehead, NC FLY Rodding

Fishing

VOLUME 22 • ISSUE 260

vOLUMe 20 • issUe 241

Fishing Reports Catch Photos News & Events

VOLUME 21 • ISSUE 254

Treasure Coast FL

PHOTO COURTESY OF DAN HULME

A V A I L A B L E

Charleston, SC

Free

new OrLeans edition

Over 500,000 cOpies natiOnwide

Local

PHOTO COURTESY OF MIKE FINIGUERRA MENTIONING PETER MILLER FISHING AND BASS2BILLFISH.

Local

0616_CAM_CVR.indd 15

F R A N C H I S E 0115_CAM_CVR!!!.indd 25

6/18/16 1:07 PM

JANUARY 2016

FREE

TAMPA BAY EDITION

Local

3/18/18 9:26 AM

LOCAL

Fishing Reports Catch Photos News & Events PHOTO COURTESY OF NICK CARTER

FREE

GREATER ORLANDO EDITION

W O R L D W I D E

12/13/15 11:05 AM

LOCAL

VOLUME 21 • ISSUE 258

A V A I L A B L E

0116_CAM_CVR.indd 10

Fishing Reports Catch Photos News & Events

0716_TAM_CVR.indd 4

5/12/17 3:47 PM

Fishing Reports Catch Photos News & Events

Rods and Reels

BOATS & MOTORS EDITION

FREE

COASTALANGLERMAG.COM

F R A N C H I S E

0418_CAM_CVR.indd 4

Free

• Wintertime Sails El Salto Trophy Bass • Big Easy, LA

COASTALANGLERMAG.COM

Fishing Reports Catch Photos News & Events VOLUME 21 • ISSUE 257

APRIL 2018

W O R L D W I D E

New Orleans, LA

Fishing Reports Catch Photos News & Events

JUNE 2017

W O R L D W I D E

Greater Orlando FL

Tampa Bay, FL

PHOTO COURTESY OF KENT O. SMITH, JR. - CUTWATER BOATWORKS

COASTALANGLERMAG.COM

VOLUME 23 • ISSUE 278

W O R L D W I D E

9/18/17 10:21 AM

Local

FOLLOW US ON SOCIAL MEDIA TO LEARN MORE

O P P O R T U N I T I E S

•

2016 Boat Shows VOLUME 21 • ISSUE 252

F R A N C H I S E

1017_CAM_CVR.indd 11

Fishing Reports Catch Photos News & Events

Fishing SUP

PHOTO COURTESY OF FELICIA SCOCOZZA

COASTALANGLERMAG.COM

F R A N C H I S E

OCTOBER 2017

W O R L D W I D E

Gold Medal Trout

Sea Eagle

Fishing Reports Catch Photos News & Events

A V A I L A B L E

Bucket List FIshing:

Fishing Reports Catch Photos News & Events

Boats & Motors

WIN this

Local VOLUME 21 • ISSUE 256

W O R L D W I D E

A V A I L A B L E

SARASOTA/BRADENTON/VENICE EDITION

For All The Wrong Reasons

VOLUME 21 • ISSUE 255

O P P O R T U N I T I E S

Local

PHOTO COURTESY OF PAT FORD

Sarasota, FL

Kayak Cobia

PHOTO COURTESY OF TOD JOHNSON; ANGLER IS TINO MENDIETTA

Fishing Reports Catch Photos News & Events

COASTALANGLERMAG.COM

F R A N C H I S E

Paddlesports Edition

Edition

L

i K j o s, Ic

Salmon Adventure

W O R L D W I D E

FREE

PANAMA CITY & FORGOTTEN COAST EDITION

2017

KET BUCI S T a

Redfish on the Fly Local

PHOTO BY DALE SPARTAS/SPARTASPHOTO.COM

COASTALANGLERMAG.COM

F R A N C H I S E

Panama City, FL

FREE

PALM BEACH COUNTY EDITION

Icelandic

Fishing Reports Catch Photos News & Events PHOTO COURTESY OF CRYSTAL LAFOSSE

COASTALANGLERMAG.COM

F R A N C H I S E

c i K j o s, I

COASTALANGLERMAG.COM

O P P O R T U N I T I E S

March 17-20,2016

Local

Fishing Reports Catch Photos News & Events

PHOTO COURTESY OF 'TEAM FINSTER'

COASTALANGLERMAG.COM

F R A N C H I S E

Palm Beach International Boat Show

a

Local

Local

Fishing Reports Catch Photos News & Events

12/13/17 1:27 PM

FREE

NORTHEAST FLORIDA EDITION

VOLUME 22 • ISSUE 268

0617_CAM_CVR.indd 6

JANUARY 2018

Northeast FL

0118_CAM_CVR.indd 5

FREE

W O R L D W I D E

Fall's Topwater Bonanza No-Pressure Grouper

PHOTO COURTESY OF DARCIZZLE OFFSHORE

F R A N C H I S E

NORTH CENTRAL FLORIDA/NATURE COAST EDITION

AVA I L A B L E

31st Annual

Tuna Run

VOLUME 22 • ISSUE 269

FREE

O P P O R T U N I T I E S

32nd Annual Palm Beach International Boat Show

Bahamas

Grouper & Snapper Galore

North Central FL

Naples, FL

FREE

GREATER MIAMI EDITION

Local

Fishing Reports Catch Photos News & Events

Billfish

Bonito

On The Fly

PHOTO COURTESY OF TUCKER HARRIS @MACH1TUCK

F R A N C H I S E

Greater Miami, FL

&

Boats Motors Edition

Nosara

AUGUST 2016

W O R L D W I D E

VOLUME 23 • ISSUE 275

Lakeland, FL

FREE

Local

Fishing Reports Catch Photos News & Events

Fishing Reports Catch Photos News & Events PHOTO COURTESY OF KYLE JON JOHNSON, WWW.KYLEJOHNSONFISHING.COM

COASTALANGLERMAG.COM

F R A N C H I S E

Guide

Ft. Myers, FL

FORT MYERS/CAPE CORAL/CHARLOTTE HARBOR EDITION

with Skye Burkhardt

Local

Reels

Fishing Reports Catch Photos News & Events

PHOTO COURTESY OF CAPT. CHRIS MORRISON OF KEYS LIGHT TACKLE FISHING CHARTERS

COASTALANGLERMAG.COM

F R A N C H I S E

Rods

Local

GEAR

chance to fish

Running of the bulls

Catch the Keys Migration

FREE

FORT LAUDERDALE AREA EDITION

Win a

Fish Cuba

February 16-20

Chrome In Upstate N.Y.

Ft. Lauderdale, FL

FREE

THE FLORIDA KEYS EDITION

ICAST Spotlight

Paddlesports

Boat show

Winter

VOLUME 22 • ISSUE 264

Daytona, FL

BIG BEND EDITION

x

I

Brevard County, FL

FREE

nd • La

PRINT

Big Bend, FL

BIG BEND EDITION

la

I

OUR MONTHLY EDITIONS

e

2018 MEDIA KIT

• Available for FREE throughout every franchise territory • Supported by local businesses, local tournaments, marinas, and local charter captains and guides in every franchise territory • Loyal organic social media following in each franchise territory

phOtO BY capt. MichaeL BrUner

2

Lowest CPM in the outdoor industry The ability to GEO Target your ad placement. Choose Local, Regional, or National Loyal local readership in each franchise territory Practical and reliable localized resource for anglers in each franchise territory

PHOTO COURTESY OF HAL HERRICK

n 2007, a humble little local fishing magazine in Melbourne, Florida discovered a unique publishing model based on the franchise concept. It’s goal: Establish a network of local fishing magazines and combine a common section of each magazine that enabled advertisers to reach more than one area without having to place separate ads. The founders of this simple publishing model had no idea of the profound effect it would have on the publishing and advertising industry. By keeping to the premise of a FREE local area fishing magazine, while expanding the reach of the common pages, the magazine would retain it’s relevance as a reliable resource for the local outdoor enthusiast while improving it’s attractiveness to the regional and national advertisers.

Something else occurred that none of the original architects of this unique print model could have anticipated. The economies of scale inherent in franchising enabled Coastal Angler to offer an ad at a substantially reduced rate compared to its competitors. Producing a product at a better price than your competition has long been the hallmark for success in American business.

Today, Coastal Angler boasts more national and regional advertising partners than any other magazine in the outdoor industry, and its position as the industry’s “BEST BUY” is indisputable.

If you’re not advertising in Coastal Angler Magazine, you’re probably spending more than you have to in order to reach your audience.

• •

•

•

x

A Fresh Approach to the “Fishing Magazine” I

4/18/15 1:48 PM

COASTALANGLERMAG.COM • THEANGLERMAG.COM

4/13/17 4:14 PM

www.coastalanglermag.com • www.theanglermag.com FRANCHISE OPPORTUNITIES AVAILABLE WORLDWIDE 888-800-9794 • info@coastalanglermagazine.com

2019 Print Advertising Rates NATIONAL

350,000 Circulation

E-Magazines

DOUBLE

SIZE FULL PAGE FULL HALF QUARTER EIGHTH BACK COVER FLORIDA REGIONAL

$7,294 $3,912 $2,225 $1,227 $9,617

$12,379

(1x) 4-COLOR RATE

Reach all markets

180,000 Circulation

DOUBLE

SIZE FULL PAGE FULL HALF QUARTER

80,000 Circulation

SIZE

FULL

HALF

$562

Reach NC, SC, GA, VA QUARTER EIGHTH

$2,915 $1,566

(1x) 4-COLOR RATE

LOCAL

EIGHTH

$7,000 $3,350 $1,799 $1,025

(1x) 4-COLOR RATE

SOUTHEAST REGIONAL

Reach all Florida markets

$892

10,000 Circulation

Reach any local market

DOUBLE

SIZE FULL PAGE FULL HALF QUARTER (1x) 4-COLOR RATE

$1,800 $1,166 $626

All print advertisers are included in e-magazines with hyperlink to your website – for free!

$491

$357

EIGHTH

$196

*Proudly agency commissionable

2019 Digital Advertising Rates PRINT/DIGITAL BUNDLES

DIGITAL DISPLAY PRICING UNIT

SIZE (National)

COST (Local)

728 x 90px 300 x 250px 300 x 400px 1134 x 107px 700 x 400px 348 x 280px +/-

1000 x 600px 300 x 250 300 x 250 300 x 400 348 x 250

$14 CPM $14 CPM $13 CPM $13 CPM $10 CPM $10 CPM $10 CPM $10 CPM $8 CPM $8 CPM $25 CPM $25 CPM $10 CPM $10 CPM $35 CPM $35 CPM $1K/Day $200/Day $10 CPM N/A $10 CPM N/A $10 CPM N/A

Leaderboard Right Rectangle Skyscraper Bragboard Leaderboard Pop-Up Email Subscribe Featured Video Featured Content Takeover Pop-Up Full Page Skin Wrapper Bragboard Page e-Mag Page (Rectangle) e-Mag Page (Skyscraper)

QUARTER PAGE PRINT

COST

PICK 1 DIGITAL AD

PICK 2 DIGITAL ADS

Digital Ad (Rectangle) Digital Ad (Leaderboard) Digital Ad (Bragboard)

SIZE

COST

NATIONAL

Newsletter

E-Blast

138-358px / 230 x 289px w/200 words 600 x 280px + Paragraph / 600 x 600px 100 words

$199/Month

4 Sponsors per Email

$1K/Month

UNIT

SIZE

TYPE

LOCAL

All Platforms 1200 x 628px Organic (followers) $100/Month

All Platforms 1200 x 900px Advertisement $100/Month

(New Leads-Targeted

Audience)

NATIONAL $1K/Month (4 Post/Month) $1K/Month (1 Post/Month)

IMPRESSIONS COST

SIZE

6K $3,500/Month 9K $3,500/Month 12K $3,500/Month

IMPRESSIONS COST

Digital Ad (Rectangle) 300 x 250px Digital Ad (Leaderboard) 728 x 90px Digital Ad (Bragboard) 1010 x 107px Digital Ad (Takeover Pop-Up) 1000 x 600px

11K $6,500/Month 17K $6,500/Month 20K $6,500/Month 10K $6,500/Month

AD SUBMISSION GUIDELINES Required format for print ads: Adobe PDF file all advertising submitted should be created to exact size specifications and be in CMYK color format 300 dpi. All assets due by the 10th of the month for the following month edition.

1 Sponsor per E-Blast

SOCIAL MEDIA DISPLAY PRICING

SIZE

COST

3K $2,000/Month 5K $2,000/Month

300 x 250px 728 x 90px 1010 x 107px

FULL PAGE PRINT PICK 3 DIGITAL ADS

IMPRESSIONS

300 x 250px 728 x 90px

HALF PAGE PRINT

DIGITAL / EMAIL DISPLAY PRICING UNIT

SIZE

Digital Ad (Rectangle) Digital Ad (Leaderboard)

LIVE AD SIZE

FULL PAGE BLEED Trim Size: Bleed Size: Live Area Size: FULL PAGE NON-BLEED 1/2 PAGE HORIZONTAL NON-BLEED 1/2 PAGE VERTICAL NON-BLEED 1/4 PAGE NON-BLEED 1/8 PAGE NON-BLEED

COASTALANGLERMAG.COM • THEANGLERMAG.COM

I

PRINT/DIGITAL

WIDTH

HEIGHT

8.125” 10.875” 8.625” 11.3975” 7.625” 10.375” 7.625” 10.375” 7.625” 5.0125” 3.7625” 10.375” 3.7625” 5.0125”” 3.7625” 2.48”

I

2018 MEDIA KIT

11

2018 MEDIA KIT FOR DIGITAL

A Highly Engaged Digital Following and A Truly Organic and Loyal Social Media Platform.

Digital Display

R I G H T R EC TA N G L E A D

Coastal Angler brings you the best information on local destinations, tactics and techniques to help passionate fisherman of all skill levels.

Reach Your Target Audience with Visually Engaging Display Ads.

Social Media Display

L E A D ER B OA R D A D

B R AG B OA R D L E A D ER B OA R D

1134 X 107

728 X 90

10 SECOND CLIP

Partners gain access to Coastal Angler’s desirable social fans and followers through a new-to-market sponsorship of its high-performing Facebook posts.

These co-branded social posts drive higher click-through rates, as well as increased engagement and sharing of brand partner messaging.

300 X 250

Packages Organic Post - (1200 X 628)

Organic content is intended to boost and expose your brand in consistent and authentic ways.

• Provides natural exposure • Consistent posting means top of mind awareness • Leverage Coastal Angler’s highly engaged audience

348 X 280 300 X 400 E - M AG PAG E

FE AT U R ED CO N T EN T

SK YS CR A PER A D

Advertising - (1200 X 900)

Social Advertising has an immediate impact of aggressive exposure by targeting users that fit in your desired network.

• Target new users with co-op branding • Ads only display to desired users • Strong Sales message • Great for Product/Offer promotions

10

2018 MEDIA KIT

I

DIGITAL

300 X 250

FE AT U R ED V I D EO A D

I

B R AG B OA R D PAG E

300 X 250

COASTALANGLERMAG.COM • THEANGLERMAG.COM

300 X 400

350,000

Monthly Circulation

FREE

Outdoor Apparel

32nd Annual Palm Beach International Boat Show

Bahamas

March 23-26

Tuna Run

Local

Fishing Reports Catch Photos News & Events

PHOTO COURTESY OF 'TEAM FINSTER' VOLUME 22 • ISSUE 266

COASTALANGLERMAG.COM

F R A N C H I S E

O P P O R T U N I T I E S

A V A I L A B L E

W O R L D W I D E

Distributed in 35 Markets At Over 10,000 Distribution Sites

MARCH 2017

Massive Monthly Content E

ach month our 30 plus franchisee co-publishers work with over a dozen local fishing guides and charter captains to inform their local readership on ”what’s biting, where, when and how”. They also publish tide charts, water tables and regulations to ensure that their local publication is a sought after resource for the local angling community.

Each month our corporate office works with 7 to 12 national and regional columnists to provide editorial from some of the best known writers in the industry.

LET’S DO THE CONTENT MATH 35 Franchise Locations x 12 Local Forecast Writers 420 Fishing Forecast Articles + 12 Corporate Columns 432 Articles Per Month

Pick up any local edition of “Coastal Angler Magazine” or our interior freshwater version “The Angler Magazine” and you will be very well informed about the local fishing, the local tournaments, the local boat shows or anything related to the local marine industry.

That is the reason we have such a loyal localized readership.

As an advertising partner, our readers identify with your product and your message reaches 10,000 local readers in 35 distinct markets each month.

EDITORIAL CALENDAR Content That Speaks Volumes.

• • • •

JANUARY

FEBRUARY

MARCH

APRIL

“Winter Fishing / Gear Guide Edition”

“Rods & Reels Edition”

“Outdoor Apparel Edition”

“Paddlesports Edition”

Winter Gear Guide Review Casting for Redfish Cold Weather Gear Heads of Cold Steel

MAY

10 Must Have Camping Items 5th Wheel vs. Motorhome Great Family Camping Destinations

SEPTEMBER

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10 Must Have Boating Items Boat Reviews Great Fishing Boats Trailer Maintenance vs.

Replacement

• Fly Fishing

Fall Fishing and Hunting The Art of Sight Fishing Night Vision Sunglasses Reviews

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OCTOBER “Fly Fishing Edition”

“Best of ICAST Edition”

Winter Fly Fishing Catching Winter Cobia Rods & Reels Product Review Easier Ice Fishing

• • • •

New Outdoor Apparel Trends Buying Online vs. Local Retailers What’s Hot, What’s Not The “Classics”

• The Art of Fly-Tying • The Return of the Golden Trout • Fly Fishing Gear Review

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• • • •

JULY

JUNE “Boats & Motors / Boating Accessories Edition”

“Electronics / Camping Edition” • • •

• • • •

AUGUST “Technology / Spearfishing Edition”

“Summer Fishing / Sunglasses Edition”

• • • •

UV Protection Secrets The Art of Sight Fishing Night Vision Sunglasses Reviews

• • • •

NOVEMBER “Travel Destination / Holiday Gift Guide Edition” • Costa Rica’s Eco Tourism • The Adventure Angler • The Return of the Santee Cooper Legend • Family Friendly Destinations

COASTALANGLERMAG.COM • THEANGLERMAG.COM

Propulsion Kayaks New SUPs Inflatables The Backpack Boat

Dive Equipment Review Spearing Tuna Lobstering in the Florida Keys Going Deep with Sheri Daye

DECEMBER “Gifts for Anglers Edition”

• • • •

Stocking Stuffers for Anglers Holiday Gift Guide Christmas in Costa Rica The Best Gift I Ever Received

Digital Overview

2018 MEDIA KIT FOR DIGITAL

@CAMTAMagazine @CAMTAMagazine @coastalanglermag

Within Coastal Angler’s audience are anglers of various skill-levels, brand affinities and purchase intent. Using research and database management, we can identify, surface and activate high-value enthusiasts across all of our media channels in order to drive tangible results.

3.19 Pages Per Session 114,000 Average Monthly Page Views

(755,741 Yearly) 81,000 Custom Email Subscribers 230,000 Average Annual Sessions 105,000 Social Media Audience

Digital / Email Display

Newslet ter

Exclusively focused placement with editorial content, linked directly to your store or website.

Average Household Income 101K+ 18% 80-100K 14% 35-80K 68%

Average Readership Age

18-34 35% 35-64 47% Other 18% Fished in the Last 30 Days 85% Male 78% Female 22%

80,000

N E W SL E T T ER A D N E W SL E T T ER A D

728 X 90

N E W SL E T T ER A D E-BLAST AD I M AG E & C TA E-BLAST AD W I T H PA R AG R A PH

138 X 358

Your products/offers are seamlessly displayed within highly relevant content and linked directly to your store.

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oastal Angler’s digital audience represents active, passionate anglers that can be targeted to fit your detailed needs as a brand. This information is representative of our total audience across all media channels.

Custom Email Subscribers

Coastal Angler’s digital audience is a very active and engaging community. Now you can reach new market share and exposure by advertising in one of the most proven forms of digital marketing: email.

With original content and stories, our Newsletters and E-Blasts are a welcome sight in e-mail in-boxes across the country.

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230 X 289

358 X 138 (WITH 200 WOR D PA R A G R A P H )

OR 600 X 600 ( W I T H 10 0 W O R D PA R A G R A P H )

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It would appear that it is simply based on a “hilly nilly” formula of what a publisher asks, and of course, what the advertiser is willing to pay.

At Coastal Angler Magazine, we believe the price should be based on circulation. If you want to reach more people you should be charged more than if you are willing to reach less people. Right? Simple, isn’t it? But that is not the case in the outdoor publishing industry. The range of cost to reach 1000 readers varies from a low CPM of $17 per thousand to a high of $235 per thousand. How can that be, you might ask. That range is extraordinary, we simply do not have an answer for you on how much a full page ad in a marine oriented publication should cost. It’s really incredible, the price that one magazine charges for a full page ad verses what another charges, it is so beyond belief that it’s not really discernible.

When viewed from outside of the box, the current differential is absurd.. The most recent Global Research Study on the top 40 titles in the outdoor industry showed the variance in the price of a full page ad to range from an astronomical high of $130,000 per page, to an industry low of $1,300 per page and circulation had very little to do with the price. How can that be, you might ask. Once again, we cannot tell you why.

That’s simply the way it is in the marine publishing industry.

If you or your media buyer has not run a CPM calculation on your print buy decision, you may have missed one of the most important factors in your print buy criteria. It’s all about the number of eyeballs. The industry has gone through dramatic

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What Determines the Price That A Magazine Charges For An Ad?

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It is based on: • How many readers you’re reaching • The quality or demographics of the reader that you are reaching • The ratio of editorial verses ad space (the exclusiveness) of the publication • The Geographics of the publication (where your readers are located) • The prestige of the writing staff • Number of years in business • The quality of paper and ink

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he subject of advertising rates has long confounded the advertising buyer. Most industries have a standard formula that determines the price of a product in that industry. It would appear that publishing and advertising rates do not have a commensurate formula for determining the cost of advertising.

changes in the last ten years, and if today you’re using the same criteria for your publishing partner choice, you’re not investing your print dollar as well as you could or should. But hey, if price doesn’t matter and number of eyeballs is not important, then sleep well, you cannot make a mistake and you are in such an enviable position that it contradicts standard Keynesian economics. You have arrived. You can do no wrong. God bless you, because you are obviously operating in some kind of superior realm that the majority of ad buyers only dream of being in.

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How Do Publishers Determine Ad Cost?

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2017 Media Comparison Study

Global Research Study of publication in values for Cost Per Thousand (CPM) From Lowest to Highest.

PUBLICATION

Circulation Rate CPM

Coastal Angler Magazine...................................350,000........... $7,294...... $21.00 Great Lakes Scuttlebutt ....................................100,000........... $3,400...... $34.00 Bassin................................................................220,000........... $8,200...... $37.27 Georgia Outdoor News........................................45,208........... $1,744...... $38.57 Florida Sport Fishing...........................................70,000........... $3,149...... $44.98 Louisiana Sportsman...........................................31,500........... $1,824...... $57.90 Michigan Outdoor News......................................24,612.............. $439...... $58.46 Carolina Sportsman (combined NC & SC)..........29,258........... $1,839...... $62.85 Game and Fish (IM)...........................................413,182......... $26,249...... $63.52 Ohio Outdoor News.............................................22,108........... $1,439...... $65.08 Alabama Outdoor News........................................9,143.............. $662...... $72.40 In-Fisherman (IM)..............................................197,533......... $14,885...... $75.35 Woods-N-Water News (Michigan).......................15,000........... $1,235...... $82.33 Florida Sportsman ..............................................77,000........... $6,500...... $84.41 Fly Tyer ...............................................................34,000........... $3,030.......$89.11 On the Water.......................................................55,630........... $5,106...... $91.78 Bassmaster........................................................500,000......... $47,660...... $95.32 Guns & Ammo (IM)............................................386,190......... $40,919.... $105.95 Mississippi Sportsman...........................................9,011........... $1,103.... $122.40 Fly Fisherman (InterMedia).................................76,597........... $9,800.... $127.94 Outdoor Life.......................................................750,000....... $100,000.... $133.33 Field & Stream................................................1,000,000....... $138,100.... $138.10 American Angler..................................................32,000........... $4,570.... $142.81 Soundings............................................................40,000........... $5,967.... $149.17 Gray’s Sporting Journal.......................................32,302........... $4,990.... $154.47 Pacific Coast Sportfishing ...................................24,045........... $4,085.... $169.88 Sport Fishing (Bonnier)........................................80,000......... $18,535.... $231.68 Saltwater Sportsman (Bonnier).........................125,000......... $29,892.... $239.13 Boating (Bonnier)...............................................140,000......... $48,632.... $347.37 Marlin (Bonnier)...................................................40,000......... $14,152.... $353.80

COASTALANGLERMAG.COM • THEANGLERMAG.COM

Our National Columnist Team FLY FISHING From huge makos off southern California to giant trevally out of Christmas Island, Conway Bowman travels the globe catching anything that can be caught with a fly rod. He holds the IGFA world record for redfish on a fly and shares his adventures, techniques and Conway Bowman tactics with Coastal Angler readers each month.

ON FLORIDA’S WATERS

Kevin McCarthy

TIPS FROM A PRO Bassmaster Elite Series Pro and three-time Bassmaster Classic qualifier Brandon Lester fishes at the pinnacle of bass tournaments. With his column, Tips From a Pro, Lester details the tackle and techniques he uses to stay in the money on the most competitive circuit in Brandon Lester the world.

Sheri Daye

UNDER THE SEA One of the most recognizable names in diving, Sheri Daye holds multiple world records as a freedive spearfisher and is an expert in everything under the surface.

Her column Under The Sea covers the spearfishing world for expert and novice divers, alike.

An author and an English professor at the University of Florida, Kevin McCarthy loves fishing, everything about fishing.

Sometimes humorous, sometimes educational, and always entertaining, his column On Florida’s Waters delves deep into the culture of fishing as well as into the waters we fish.

FISH & FISHING

Mark Sosin

Mark Sosin is an award-winning writer, photographer and television producer, but most of all he is a legendary angler.

An inductee to the IGFA Hall of Fame, Sosin uses his incredible base of knowledge and experience to put anglers on fish with his monthly column Fish and Fishing.

ALASKA FISHING

Chris Batin

Chris Batin is the leading authority on fishing in Alaska. He is Editor-in-Chief of Alaska Angler Publications, author of Alaska’s best-selling fishing books and a contributor of Alaskan adventure travel articles for Coastal Angler Magazine.

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Outstanding National Circulation

oastal Angler Magazine and its freshwater interior publication, The Angler Magazine, have emerged as one of the largest outdoor publications in the country. With a combined national readership of over a million per month and distributed to over 11,000 businesses in five regions, Coastal Angler Magazine and The Angler Magazine are the preferred resources for anglers and outdoor enthusiasts.

Each of our co-publisher franchise locations prints and distributes 10,000 copies per month in their respective markets. Normally this will include Our national advertisers can count on the lowest cost per thousand in the industry, combined with the largest distribution network in the industry.

DESTINATION FISHING Award-winning writer Tom Schlichter is a household name for northeastern anglers. His byline has appeared in many outdoors publications, and Coastal Angler is bringing Schlichter to readers every month with his Destination Fishing column, which highlights incredible fishTom Schlichter eries worldwide.

Michael Okruhlik

GHOST STORIES Die-hard flats angler and flyfisher Tom Karrow is also a world-renowned researcher who is exploring the history of bonefishing in the Bahamas.

With his regular contribution, Ghost Stories, he gives accounts of traveling the Bahamas to fish with the legendary guides who Thomas Karrow built the industry.

INSHORE FISHING

EDITORIAL COORDINATOR

Capt. Michael Okruhlik is a lure inventor, the owner of mycoastoutdoors.com and an expert on inshore fishing, especially in the Gulf of Mexico.

When it comes to redfish and seatrout, Okruhlik gets down and dirty to provide the information that catches fish.

When he’s not planning, editing or writing for Coastal Angler, award-winning outdoors journalist Nick Carter is a regular contributor to multiple fishing, hunting and fly fishing publications. His book, “Flyfisher’s Guide to North Carolina & Georgia,” is an encyclopedia of the region’s best trout fishing.

Nick Carter

RIGGING AND JIGGING Renown angler and lure inventor, Tim Barefoot, educates readers on the techniques of presenting lures for best catch results. As the inventor of the “weighted circle hook” Tim’s hands-on articles are intended as a resource for anglers at Tim Barefoot any level.

EDITOR IN CHIEF

Ben Martin

Avid angler and outdoor enthusiast, Ben Martin, serves as Editor in Chief for both Coastal Angler Magazine as well as its interior freshwater component The Angler Magazine. From bass to billfish, Ben enjoys all aspects of covering the world of fishing.

distribution at 150-250 marine specific businesses, Big Box stores, and wherever outdoor enthusiasts frequent.

Our Unique business concept delivers results. The co-publisher franchisee provides the local editorial content within the format of a regional and national publication. As such, our readers can count on an informative publication with new product reviews and field tests from marine industry leaders, as well as destination fishing articles from around the world in the same publication as their local tide charts, local tournaments, and local catch photos. This model has enabled Coastal Angler and The Angler Magazine to develop a loyal readership base and a huge following in all markets.

Our national advertisers can count on the lowest cost per thousand in the industry with the largest distribution network. Rest assured, Coastal Angler Magazine and The Angler Magazine deliver the best bang for your advertising dollar.

COASTALANGLERMAG.COM • THEANGLERMAG.COM

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We Own the Florida Market

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hat an enviable position it is to inform a marine industry advertiser base that Coastal Angler Magazine is the number one buy in the Florida market! With the highest number of anglers per state, the most fishing days per state, the most boats per state and the most diverse species per state, Florida is clearly, the #1 Fishing Market in the country.

In ten years, Coastal Angler Magazine has become the dominant print media in the state of Florida. Not just by a little, but by a landslide.

Take a look at the numbers:

Florida Sportsman.....................................................................77,000 Florida Sport Fishing.................................................................70,000 Coastal Angler......................................................................... 180,000 * 2017 Global Research Study

Can there really be any doubt on who occupies the #1 position in the #1 marine market in the US?

180,000 Copies per Month!

Pensacola/ Alabama

Panama City/ Forgotten Coast

Florida Franchise Locations

•Big Bend •Brevard •Daytona •Florida Keys •Fort Lauderdale •Fort Myers •Greater Miami •Lakeland •Naples •Jacksonville/St. Augustine •N. Central/Nature Coast •Orlando (Greater Orlando) •Palm Beach County •Panama City/Forgotten Coast •Pensacola/Alabama •Sarasota/Bradenton •Tampa Bay

Big Bend

Daytona Tampa Bay

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Greater Orlando Lakeland Brevard

Sarasota/Bradenton Fort Myers

10,000 Copies per Franchise

•Treasure Coast 6

Jacksonville/St. Augustine

N. Central/ Nature Coast

COASTALANGLERMAG.COM • THEANGLERMAG.COM

Treasure Coast

Palm Beach Co. Fort Lauderdale

Naples

Greater Miami

Florida Keys

A Revolutionary Concept T

he history of American business has always revolved around invention, change and adaptation. With few exceptions the publishing industry has remained relatively unmodified for the past two hundred and fifty years. The prevailing print concept has been based on local, regional or national readership.

Successful local publishers often evolved their publications to regional readership.

Successful regional publishing concepts often evolved to national readership platforms. The choice for the advertisers followed the readership platform of the publisher. Reach a local reader, a regional reader or reach a national readership base depending on your choice of publi-

cation and your budget. The Coastal Angler Magazine concept, based on locally owned and operated franchise locations, sharing common pages has now enabled advertisers the ability to choose local, regional or national exposure within the same magazine. The inherent strength of the local market publication has always been its loyal readership base. A local Advertisers can strengthen their local dealer’s exposure by having their national ad also appear in the same publication that the local dealer’s ad appears in. readership base views the publication more as a local resource, aligned with its local community and local values and nuances. Regional publications draw on a broader readership and provide a more general appeal, thus losing some of the

loyalty and identification of the reader.

There is appeal for regional publications, but there is not the loyalty and community affiliation inherent with local publications. Conversely, national publications serve a broader purpose for the reader, exposing them to concepts beyond their local community. The advertiser base that aligns itself with the national publication will normally find it impractical to try to reach its audience through local publications.

Today, within the Coastal Angler Magazine publishing concept, national and regional advertisers can strengthen their local dealer’s exposure by having their national ad also appear in the same publication that the local dealer’s ad appears in. This strengthens the impact of the dealers’ marketing effort. This is a revolutionary concept never before seen in the publishing industry. One publication with local, regional and national advertising in the same publication.

A Grass Roots Approach to Building Brand Loyalty

Becoming part of the Coastal Angler and The Angler Magazine Team provides your company with access to our loyal readership.

DEMOGRAPHICS Average Days of Fishing Yearly 60 Days or More.....33.6%

86%

72%

Own truck, van, or SUV

Own 2 or more automobiles

68%

36%

Own a boat

Own 2 or more boats

Plan On Buying a Boat In The Next 18 Months......

29%

Age of Reader..........................82% at 35+ years old Gender of Reader................................ 82% are Male ......................................................... 18% are Female College/Post-graduate Degree.......................... 35% Average Reader Income................................ $82,301 Income Over $100,000.................................... 14.5% Home Ownership of Readers.......................... 79.5%

95.1% 81.3% 41.6% 34.7% 85% Readers’ boats use an outboard

Trailer their boat to different fishing locales

Readers own 11 or more fishing rods

Readers own 11 or more fishing reels

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888-800-9794 info@coastalanglermagazine.com | coastalanglermag.com | theanglermag.com