Coaching is one of the fastest growing sectors and worryingly, it is almost completely unregulated so anyone can call themselves a coach. In a sea of wanna-bees, you need to provide a valid a reason to choose you, the credibility of consistency which is usually the realm of the big brands. Big brands know that frequency and reach are vital, surrounding your ideal client, so that when the time is right, you are top of their list. Building a personal brand as a coach requires tenacity and dedication (along with a touch of insanity) to become a stand-out, in demand brand. Before you take action though, you first need a strategy. Take time to choose the #1 thing you want to become well known, well paid and wanted for. Then you can set a clarity of purpose and direction with your marketing strategy, otherwise you’ll get distracted and overwhelmed. Once you’ve done that, there are some awesomely easy tech, apps and tools available right now to help you rocket launch you, your brand and your coaching business, or increase your chances of being selected.
Sure you can Google your name to find out what’s online about you…(remember to do an incognito search to avoid seeing what your search history brings up)… But what if you could not only discover what’s being said online about you, and rate it as important or not? You can monitor the influence you have online with a simple tool you can get for free called www.brandyourself.com The nicest thing about brandyourself.com is that not only can you manage your online presence, you can also track where your comments, articles, mentions etc have appeared, and share them in your own feed, creating great interconnecting links.
So, what kind of content is the best to share in order to rocket launch your personal brand? Here’s the next free personal brand building tool…
As a stand-out specialist, you need to be creating good content that you KNOW will get clicks and comments. And it’s all about asking the right question. Wouldn’t it be great to read the minds your prospects to discover what questions they really, really wanted answers for, so you could create content and headlines that engaged? That’s exactly how answerthepublic.com can help you build your personal brand.
