OUTLOOK CONTINUED GROWTH HOLLYWOOD Guide 2016-2017 EDITION • A PUBLICATION OF THE HOLLYWOOD CHAMBER OF COMMERCE HOLLYWOOD PROFILE THE CHAMBER’S STATISTICAL OVERVIEW OF THE COMMUNITY SEEPAGE37 EMERGING HOLLYWOOD BUILDING AN URBAN VILLAGE THINGS TO SEE & DO SHOPPING LOCAL ARTS & ENTERTAINMENT TREAT YOURSELF
Hours 5AM to Midnight • (323) 536-9220 www.dunkindonuts.com 6201 Hollywood Blvd.
7018 Hollywood Blvd., Hollywood, CA 90028 Tel: 323-469-8311 | Fax: 323-469-2805 hollywoodchamber.net
HOLLYWOOD CHAMBER OF COMMERCE STAFF
Leron Gubler President & CEO
Kaylee Kiecker Executive Vice President
Ana Martinez Vice President of Media Relations / Producer, Hollywood Walk of Fame
Nicole Shahenian Vice President of Governmental Affairs
Marlene Panoyan Director of Communications/Social Media
J.J. Connaughton Director of Membership Sales
Vivian Kish Executive Assistant
Kristine Chong Marketing Coordinator
Monique Barbell Membership Services Coordinator
PROJECT MANAGEMENT BY CHAMBER MARKETING PARTNERS
President & CEO
Ed Burzminski
Generating substantial non-dues revenues for chambers through publications. www.chambermarketingpartners.com 800.428.1798, ext.101
PRODUCTION
Kim Lewis Graphic Design, Creative By Design
Chris Picknally Creative Director / Project Manager
Nyla Arslanian
Writer, Editor for Discover Hollywood Magazine
Cover Image Illustration by Shimahara Illustration Courtesy of Kilroy Realty Corporation
ADVERTISING SALES
Michelle Haskell, Senior Sales Account Executive J.J. Connaughton, Director of Membership Sales
©2016 Hollywood Chamber of Commerce. All rights reserved. Reproduction of any portion of this publication without written permission from the Chamber is forbidden. The information in this directory is gathered and carefully compiled to ensure maximum accuracy. However, because the completeness and accuracy of the information cannot be guaranteed, the Hollywood Chamber of Commerce cannot accept responsibility for omissions or errors.
CONTENTS 2016-2017 THE HOLLYWOOD GUIDE
CMP 2 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD GUIDE FEATURES 06 HOLLYWOOD - STILL MAKING HISTORY 10 BUILDING A BETTER NEIGHBORHOOD 14 THINGS TO SEE AND DO 22 HOLLYWOOD WALK OF FAME 26 AUTOMOTIVE PASSIONS DEPARTMENTS 30 SHOPPING 32 HOLLYWOOD ED 34 HEALTH + WELLNESS 53 BUSINESS RESOURCES TELEPHONE NUMBERS 54 LOCAL GOVERNMENT OFFICIALS HOLLYWOOD COMMUNITY & BUSINESS PROFILE 38 ABOUT THE PROFILE 40 THE CHAMBER OF COMMERCE 42 THE COMMUNITY 44 TOURISM 48 DEVELOPMENT BUSINESS DIRECTORY 55 BUSINESS DIRECTORY 70 CHAMBER MEMBER INDEX 75 WHO'S WHO DIRECTORY 80 DISPLAY ADVERTISER INDEX SHUTTERSTOCK
HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s16) ©2016 Universal Studios. All Rights Reserved. 16-ADV-18937
SOARING WITH THE EAGLES
It is an honor for me to serve as Chair of the Board of the Hollywood Chamber of Commerce this year. As an immigrant, I would never have imagined that this honor would have been mine – to lead the chamber in the most famous community in the world. And yet, here I am, showing that the American dream is indeed real. I have chosen as my theme for the year “Soaring with the Eagles”, because I have the opportunity to serve with so many community leaders who are the “eagles” of Hollywood.
Many residents and businesses can recall how bad things were in our community 20 years ago. The renaissance of Hollywood since then has been nothing short of remarkable. It would not have happened without a lot of hard work and private sector involvement. The public sector set the stage by bringing the subway to Hollywood, and the Community Redevelopment Agency paved the way using taxincrement funds to stimulate development.
However, it was the investment by the private sector that made the difference. First, we had property owners and stakeholders agree to be self assessed through the formation of business improvement districts to address the problems of safety and cleanliness. This was followed by developers who were willing to take a chance on Hollywood. The first was a company out of Canada by the name of TrizecHahn, that developed the Hollywood & Highland complex and brought the Academy Awards back to Hollywood.
In the subsequent years, more than $4-billion in private investment has poured into Hollywood in the form of new hotels, restaurants, mixed-use housing projects, retail developments and office buildings. These projects have brought new energy and jobs to our community, and have improved the quality of life for our residents. Of course, much work remains to be accomplished and there are tough issues to address where we do not have a consensus – such as homelessness and how and where development should occur.
Hollywood would not have become the worldwide symbol of the entertainment industry if it had not been for outstanding past leaders in this community. I have been impressed with the caliber of the people in Hollywood today – both business and residential leaders – committed to protecting and perpetuating its fame while building a better Hollywood. Let’s work together to find answers to the challenges we face today and to build for an even better tomorrow.
Fariba Kalantari, DDS Chair of The Board Hollywood Chamber of Commerce
HOLLYWOOD CHAMBER OF COMMERCE OFFICERS 2016-2017
Dr. Fariba Kalantari, Chair of the Board
Famous Hollywood Dental Care
Jeff Zarrinnam, Senior Vice Chair
Hollywood Hotel
Fabio Conti, Vice Chair
Fabiolus Cucina
Bill Roschen, Vice Chair
Roschen Van Cleve Architects
Carole Sarian, Vice Chair
The CrisCom Company
Donelle Dadigan, Treasurer
Hollywood Museum/Max Factor Bldg.
Nicole Mihalka, Secretary JLL
Beth Marlis, Immediate Past Chair
Musicians Institute
EXECUTIVE COMMITTEE DIRECTORS AT LARGE
Chris Barton Hudson Pacific Properties, Inc.
Heather Cochran Television Academy
Mitchell Nedick The CW Network
Mark Panatier A.F. Gilmore Company
Marty Shelton NAI Capital Commercial Real Estate, Inc.
HOLLYWOOD CHAMBER OF COMMERCE BOARD OF DIRECTORS 2016-2017
Homer Alba Hollywood Forever Cemetery
Sholeh Assil U.S. Bank
Paul Audley FilmL.A., Inc.
Cindy Braun Paley Center for Media
Patty Brunton j2Global, Inc.
Alton Butler Line 204, LLC
Susan Cabral-Ebert Local 706 IATSE Make-Up Artists & Hair Stylists
Vin Di Bona FishBowl Worldwide Media
Catherine Farrell Kaiser Permanente Los Angeles Medical Center Group
John Gallogly Theatre West
Michael Gargano Argent Ventures, LLC
Tari Garza Universal Studios
Dwayne Gathers Gathers Strategies
Michael Gonzales Gonzales Law Group
John Goodwin Author Services
Howard Green Walt Disney Studios
Mike Harriel Southern California Gas Company
Sharon Keyser Paramount Pictures
Melissa Logan Amoeba Music
John Lyons Avalon Hollywood
Brandon Mason Avison Young
Francis Park Park & Velayos LLP
Stan Savage ..................................................... A.F. Gilmore Co.
David Simon Kilroy Realty Corp.
Michelle Sobrino Variety
Gary Taglyan Taglyan Cultural Complex
Doug Troy Trailer Park
HOLLYWOOD CHAMBER OF COMMERCE HONORARY BOARD MEMBERS
Brian Johnson Loews
Patti MacJennett L.A. Tourism & Conv. Board
Kerry Morrison Hollywood Property Owners Alliance
Amir Sedadi IPS Group
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FROM THE CHAIR
www.TheHollywoodMuseum.com 1660 N Highland Ave. at Hollywood Blvd. Hollywood, CA 90028 Open Wednesday - Sunday • 10 a.m. to 5 p.m. 323-464-7776 SEE 10,000 AUTHENTIC SHOWBIZ TREASURES SHOWCASING 100 YEARS OF HOLLYWOOD! LET US ROLL OUT THE RED CARPET FOR YOU! IT’S NOT JUST AN EVENT SPACE - IT’S AN EXPERIENCE! Located in the heart of Hollywood across the street from the Dolby Theatre, Hollywood & Highland, and the world-famous Walk of Fame, the Hollywood Museum offers your guests a once in a lifetime experience.
STILL MAKING HISTORY
HOLLYWOOD'S PROGRESS HAS ALWAYS BEEN ROOTED IN THE EFFORTS OF ITS CHAMBER OF COMMERCE
BY NYLA ARSLANIAN EDITOR OF DISCOVER HOLLYWOOD MAGAZINE
Hollywood has a rich and glorious history beginning with the Spanish settlers, whose large cattle ranchos had been created by Royal land grants and a lucrative leather and tallow industry. As Los Angeles grew with the arrival of the railroad in the late 19th century, the Cahuenga Valley’s orchards were planted with lemon groves, pineapples and melons.
The roots of the Hollywood Chamber of Commerce can be traced back to the bucolic days when Hollywood was an agricultural community populated with gentleman farmers, melon fields and lemon groves. At the turn of the 20th century, the village of Hollywood was agitated over three pressing questions which the Cahuenga Valley Improvement Association could not solve: 1.) Hollywood streets were not getting attention, 2.) there was a growing sentiment for prohibiting alcohol and 3.) the lack of school facilities. It was decided that a cooperative organization was needed to assist in adjusting many local matters and engaging public opinion. Thus, a Board of Trade was created and ultimately through its activities Hollywood was incorporated. Its open meetings and annual banquets helped bring the village people together and community improvement became contagious.
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LOOKING DOWN HOLLYWOOD BOULEVARD FROM THE INTERSECTION OF CAHUENGA BOULEVARD, HOLLYWOOD
PHOTO COURTESY OF THE UNIVERSITY OF SOUTHERN CALIFORNIA LIBRARIES
On November 14, 1903 the incorporation of the City of Hollywood was approved with a vote of 88 for and 77 against.
Independence and city-hood would be short lived. Hollywood’s city government during this period was economical and efficient as well as thoroughly democratic. Schools and streets were made possible and the community kept up with rapid growth and economic development. However, Hollywood’s population had become too dense to depend on cesspools and septic tanks. Annexation to the City of Los Angeles assured drainage through the city’s outfall sewer and water from the Owens River basin. Hollywood was annexed in February 1910.
The Hollywood Board of Trade had served the community well during its agricultural and suburban existence, settling the young community’s problems and directing its relationship with the city government. As the aspiration for a metropolitan business section grew, the need for a stronger and larger organization was evident. On October 1, 1921, 2,000 men and women of the community created the Hollywood Chamber of Commerce.
The new organization put its resources immediately into three important issues: to provide symphony concerts for the Hollywood Bowl, transportation (which had initially been focused on the urban railway system), and flood control or storm drainage.
These concerns would be mirrored in subsequent decades as it continued its focus on the quality of life for the community, while balancing the need to foster its economic development.
It’s hard to imagine the changes that Hollywood underwent following the explosion of the movie industry. From its arrival in 1912, some in the community were at odds with the influx of “show people,” but it wasn’t long before Hollywood landowners realized they must be housed. The burgeoning population, with dollars to spend, continued the demand for single family homes rapidly being built on its adjacent hillsides as well as multi-storied apartments along the trolley routes. Soon fame, fortune and notoriety took over and the Hollywood mystique was born.
If the early years were bucolic, the 20s and 30s were halcyon. Hollywood Boulevard
became a glittering “white way” lined with movie theatres, restaurants, clubs and smart shops all seeking to serve those who made an industry of make believe.
Since Hollywood was now a community within Los Angeles the realities of maintaining the quality of life, maintaining a vibrant retail boulevard and addressing the needs of its resident entertainment industry fell on the shoulders of the Hollywood Chamber of Commerce.
While the depression years brought hard times to the entire country, the movies thrived and offered a few hours of escape. Major musical extravaganzas kept a vast array of talented performers employed along with the behind-the-scenes crafts people. When the war intervened, the industry shifted gears and quickened the country’s hearts with movies about heroism, sacrifice and the American way. Not only movies emanated from Hollywood, but radio drama, comedy and soap opera segments were broadcast into homes across the nation: “Live from Hollywood!” was heard on almost every broadcast.
Following the war, the rapidly expanding recording industry was added to the mix and Capitol Records, RCA and others rode the wave. By the early 50s, however, faced with a decline of shoppers along Hollywood Boulevard, the Hollywood Chamber made one of its most propitious decisions and created the Hollywood Walk of Fame. Little did they realize that it would be that promotion that would bring millions of visitors flocking to its streets. It did not, however, alter the decline. Like Main Streets throughout the United States, Hollywood Boulevard slid into a downward spiral that would last for decades.
Yet, a strong commercial core remained as Capitol Records and RCA were joined by Motown, A&M and many other smaller labels. The young, the talented hopefuls still arrived daily with dreams of stardom or rock ‘n roll in their heads. Paramount Pictures continued to dominate as the last remaining large studio lot, and television studios dotted the landscape. Naysayers said that “Hollywood” had left town, but it was only that the industry was changing while many ancillary businesses remained.
By the late 1970s, the area was faced with major challenges similar to other urban areas, but carried a famous name that attracted worldwide attention. Anything bad that happened anywhere near Hollywood was broadcast around the world. Not only residents, but visitors’ perception was colored by the negativity.
By the late 70s, the entire area looked and felt neglected. Something had to be done to bring back not only the luster, but the pride. Like the very early days, the Hollywood Chamber of Commerce stepped up to lead the community in an effort to ensure that the plans for a new Los Angeles subway system would include Hollywood. Under the leadership of former broadcaster and then president, Bill Welsh, a committee of forty was enrolled to lobby on behalf of a route along Hollywood Blvd. Their successful advocacy prevailed.
But more had to be done. The world expected it, and, more importantly, those who lived and worked in Hollywood were willing to do what was needed to bring a great community back to the fount of economic development.
On the 28th day of January 1983, at a celebration at the Brown Derby on Vine
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HOLLYWOOD STILL MAKING HISTORY
STREETCAR AT THE JUNCTION OF SUNSET BOULEVARD AND GARDNER STREET IN HOLLYWOOD, 1948
PHOTO COURTESY OF UNIVERSITY OF SOUTHERN CALIFORNIA LIBRARIES
Street the Chamber announced that funds had been raised to entice the Los Angeles Community Redevelopment Agency to consider Hollywood among its many projects.
At the festivities, a formal Declaration was signed by a group of 50 including residents, business owners, political representatives who stated:
“We, the People of Hollywood, do hereby declare our vision for the future of Hollywood:
“Our Vision encompasses a community that capitalizes on its unique assets, accentuating the positive attributes of the world-treasure called “HOLLYWOOD”.…a community that takes pride in its ethnic diversity and the beauty of its neighborhoods….a community that acknowledges that in times past and future the eyes of the world focus on Hollywood.
Now, We the Undersigned, commit ourselves and the organizations we represent to bring forth this vision in the spirit of cooperation and unity.”
While the 25 years that followed weren’t a period of sweetness and light, the process that was initiated did bring into play the powerful resources of the City and State and provided a catalyst for the bright future that all knew Hollywood deserved. No entity was more engaged than the Hollywood Chamber of Commerce.
People came and went, personnel at the City changed, organizations faded away, but The Chamber remained strong and steadfast through the years. Its cheerleaders, former noted broadcaster Bill Welsh and Honorary Mayor Johnny Grant, dedicated their lives to its service. Johnny Grant brought luster back to the Hollywood Christmas Parade and to the Hollywood Walk of Fame.
But it would take more than boosterism; it would take hard work and dedication and knowing that a good economy for Hollywood would be good for all. Again, the Chamber did the heavy lifting.
There were starts and stops, but in the mid-90s, the first set of major new developments in nearly 60 years were built. First the Hollywood Galaxy opened in 1992, and in 2001 after years of community involvement, planning and construction, Hollywood & Highland opened to much fanfare. Also opening that year was the Metro subway which included three stops on Hollywood Boulevard due to Chamber’s efforts.
Through the years, the community of Hollywood had prevailed through a depression, a world war, urban decline, civil unrest,
an earthquake and in 2001 the collapse of its tourism engine. But just in time for the new millennium, the phoenix rose and the world was drawn to Hollywood’s doorstep once more.
It was not good news, however, when in 2011, Community Redevelopment Agencies throughout California were abolished and Hollywood’s CRA was forced to shut down. The Agency had been a catalyst, albeit a controversial one in some circles. It had the personnel and the wherewithal to attract necessary resources.
But the heavy lifting had been done. The promise of the future was placed once more in the hands of the community. Working side by side with elected representatives, and providing outstanding leadership, the Hollywood Chamber of Commerce has taken the lead.
Its mantra is that a strong and diversified economy is good for the entire community. Over the past decade, more than four billiondollars has come into the community— new construction is everywhere. Over 5,000 new residential units have been constructed, community oriented retail such as Walgreens, Bed Bath & Beyond, Home Depot and Trader Joe’s added. Two
Marshalls have opened and several hotels are in the planning stage. Tourism is at an all-time high. And everyone you talk to extols the benefits of the Hollywood renaissance. Hollywood’s acreage values have soared not only with commercial property, but the area’s single family residential properties as well. Even when the economy stalled, real estate prices didn’t and today’s economy is robust.
Is the job done? There still remains much to be realized along Hollywood Blvd., and also in East Hollywood and neighborhoods south of Sunset Blvd. The building boom has raised concerns by some about possible over development, and different visions have been articulated about the direction of the community. However, compared to the stagnation that occurred over so many decades, these are good challenges to have.
Working together, the business and residential communities have come so far. By engaging in the spirit of cooperation and unity, the Hollywood Chamber can help build a Hollywood for the 21st Century that proudly welcomes the world and meets the needs of its citizens. H
H HOLLYWOODCHAMBER.NET I 9 www.TheHollywoodRoosevelt.com 7000 Hollywood Blvd. Los Angeles, CA 90028 - (323) 466 7000 A MODERN HOLLYWOOD REVIVAL
BUILDING A BETTER NEIGHBORHOOD
EMERGING HOLLYWOOD
Can you imagine a Hollywood that is a 24-hour live-work community where people actually walk, and where all the services needed for city living are in close proximity? That is what is quickly emerging in downtown Hollywood. The increasing number of pedestrians in our core area and those out walking their dogs are very noticeable.
It is all part of a vision, now more than two decades old, to turn central Hollywood into an urban village. That vision was articulated by the former Community Redevelopment Agency, which came to town in the mid-1980s. At that time, that vision would have been difficult for many to imagine as buildings were boarded up and companies were abandoning Hollywood. Now we are witnessing the reality as it comes together. However, it did not just happen as if by magic. There were numerous factors that have contributed to this success – beginning with Metro construction.
The decision was made in the early 1990s to reroute the Metro Red Line through Hollywood to the San Fernando Valley rather than the original plan to take it west on Wilshire and then north on Fairfax. This decision had enormous implications for Hollywood. It meant that this community would be on the “backbone line” of the entire Metro system. Although Hollywood endured nearly a decade of transit construction, when the subway opened in 2001, it is now easy to see that the end product was worth the disruption.
The imminent arrival of Metro spurred renewed interest in the motion picture capital. Staging areas for the construction became prime sites for development. In the
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ILLUSTRATIONS
IT IS ALL PART OF A VISION, NOW MORE THAN TWO DECADES OLD, TO TURN CENTRAL HOLLYWOOD INTO AN URBAN VILLAGE.
BY SHIMAHARA ILLUSTRATION COURTESY OF KILROY REALTY CORPORATION
COLUMBIA SQUARE – THE RESIDENCES
A modern interpretation of a studio lot, Columbia Square will be home to innovative companies from around the world. Built on the fabled grounds of CBS, it’s a media village that heralds historic and Class A workspaces, collaborative indoor/outdoor environments, walkable shopping and classic urban living.
ILLUSTRATION BY SHIMAHARA ILLUSTRATION COURTESY OF KILROY REALTY CORPORATION
mid-1990s, development giant TrizecHahn from Canada proposed a massive entertainment complex at the corner of Hollywood and Highland Avenues that would be anchored by a theatre built specifically to house the Academy Awards®. The commitment by the Motion Picture Academy to the project sealed the deal and construction began in 1998 on the $600-million project. Although it had a shaky opening in 2001 in the aftermath of the 9-11 tragedy, the center soon “found its legs” and has been a major anchor of the tourist district.
Hollywood & Highland® demonstrated what was possible. Other projects soon followed, including the ArcLight Cinemas at the Cinerama Dome and the Sunset + Vine mixed-use project with market-rate housing and a Bed, Bath, & Beyond store.
In 1996, the Hollywood Chamber of Commerce worked to organize the first business improvement district (BID) in the community – the Hollywood Entertainment District (HED). Covering only a six-block area and with a $600,000 annual
budget, the BID hired armed security guards and cleaning crews. Within three months, crime within the BID boundaries had dropped 50 percent. The HED quickly expanded and four additional BIDs were formed for other commercial areas of Hollywood. The work of the BIDs has been a critical element in fostering an environment that feels clean and safe for businesses and residents.
With Hollywood & Highland as an anchor in western Hollywood, there was a need for another anchor further east. The Sunset & Vine project, including the W Hotel, with 350 apartments, 150 condominiums, and 60,000-sq.ft. of retail space (with a Trader Joe’s) filled the bill. The project, opposite the historic Pantages Theatre, was complicated, taking six years to put together and secure government approvals. It entailed assembling nearly a square block of property and doing a land-swap with Metro. The project broke ground in 2008, just before the bottom fell out of the stock market. A delay of even a few months would likely have killed this important project.
The opening of the W Hotel in 2010 was a jump start for the central part of Hollywood. Soon numerous other projects were proposed and began construction, resulting in the addition of thousands of new residents to the neighborhood.
Today, Hollywood has become a mecca for Millennials (those 18 to 35 years old). At 35-percent of Hollywood’s population, the
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THE OPENING OF THE W HOTEL IN 2010 WAS A JUMP START FOR THE CENTRAL PART OF HOLLYWOOD. SOON NUMEROUS OTHER PROJECTS WERE PROPOSED AND BEGAN CONSTRUCTION.
THE ICONIC HOLLYWOOD & HIGHLAND CENTER AT THAT INTERSECTION IS AN EXPERIENCE IN ITSELF.
PHOTO COURTESY OF HOLLYWOOD & HIGHLAND CENTER
community now has the highest percentage of Millennials in Los Angeles County, even exceeding areas such as West L.A. and Santa Monica. Within a three-mile radius of Hollywood, Millennials now comprise 29-percent of the population, only exceeded by Downtown L.A.
The arrival of the Millennials has helped to propel the vision of Hollywood as a livework-play community. Studies have shown that Millennials crave the 24/7, walkable, mixed-use neighborhood that Hollywood is increasingly providing. Since 2003, more than 4,000 housing units have been added in central Hollywood, with another 1,800 under construction in 2016 and more than 6,500 in the pipeline.
For more than 30 years, there had not been a speculative office building erected in Hollywood. With the arrivals of the Millennials, that changed virtually overnight. Today, one-million sq.ft. of commercial development is being built, and another 600,000-sq.ft. is in the pipeline. Major entertainment firms, including Netflix, Viacom and Fender Guitar will soon call Hollywood home, creating thousands of jobs that will further revitalize Hollywood and attract new restaurants and retail establishments that will serve not only the new workers, but also existing residents.
New hotels are also part of the equation. Three major hotels are currently under construction – the 180-room Dream Hotel, a 112-room Hampton Inn, and a 225-room Kimpton Hotel. There are another dozen or so hotels that have been proposed in Hollywood. With its close proximity to Universal Studios and their new Wizarding World of Harry Potter, Hollywood hotels stand to draw guests planning to visit that attraction, but they will also host travelers in town to do business with some of the new entertainment/tech companies locating here.
Each of these new hotels will have amenities that will benefit not just their guests but also local residents. Whether it is new restaurants, rooftop entertainment terraces, or meeting spaces, they are expected to be popular with the locals. But more than that, they will help to reactivate the street and further enhance the visitor experience.
The Hollywood that is emerging today is a far cry from the community of two decades ago. Then, it was a downtrodden neighborhood with boarded-up buildings. The police would close Hollywood Blvd. at 10 p.m. on weekends to fend off the cruisers.
Local residents avoided coming to central Hollywood unless they absolutely had to do so. Today, Hollywood is very different. Pedestrians are out on the streets at all hours. There is a vibrant night life entertainment scene, with new retail establishments and restaurants and hotels that attract not only
visitors, but also locals. Historic buildings are being preserved and repurposed. Companies are moving back to Hollywood. It is once again a neighborhood where people want to be. One of the most famous neighborhoods in the world is finally back. And that is how it should be. H
H HOLLYWOODCHAMBER.NET I 13
WHERE the ACTION BEGINS Reservations: 1-323-746-0484 • Complimentary Hot Buffet Breakfast • Free WiFi • Pool, Sauna & Fitness Center • Microwaves and Refrigerators in All Rooms • Minutes to Hollywood’s Favorite Attractions • Shuttle Service to Universal Studios and Universal City Walk* • Guest Room TV’s with 100% High Definition (HD) channels. Pay Per View (PPV) with latest Hollywood Movies in HD 1160 North Vermont, Hollywood, CA 90029 • Email: info@hollywoodhotel.net • www.hollywoodhotel.net *Advance reservation required at http://www.hollywoodhotel.net/special-offers with Universal Studios ticket purchase at regular box office rate. Daily parking fee $24 plus 10% tax. OfficialHollywood’s Route 66 Hotel THINKSTOCK
THINGS TO SEE AND DO S
WHEN IN HOLLYWOOD, FOCUS ON EXPERIENCING EVERYTHING
o you are in Hollywood. Now what! There’s plenty of things to see and do for days over. Whether you’re a local or a tourist, single or with loved ones, on business or pleasure, staying for a weekend or longer, Hollywood has all that you seek. As Hollywood continues to grow, this world-famous community has its eyes on you! Hollywood is very walkable, family friendly and welcomes your pet. Leave the car behind, and step onto the most entertaining sidewalk. Enjoy a stroll along Hollywood Walk of Fame, check out upcoming star ceremonies on walkoffame.com, snap photos or be in the photos, be treated like a celebrity, meet their wax figurines, get in their shoe-prints or touch their hand-prints. Make sure to take a sneak view of the Hollywood peak, and explore Hollywood’s historic landmarks and architecture. As a cultural arts center and the entertainment capital, Hollywood also takes you closest to the world of glitz and glamour. Find it all in this guide… Hollywood Bowl extravaganza, concerts, plays, museums, landmarks, and more stars.
TOURISM 14 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD GUIDE PHOTO COURTESY OF LOS ANGELES PHILHARMONIC ASSOCIATION
Photos Above Top Row: The Greek Theater, Photograph by Jim Donnelly. Grauman’s Chinese Theatre, Hollywood. Photo By Naticastillog/Depositphotos. The Egyptian Theatre. Photo by Kayte Deioma/CRA/LA Hollywood Photo Bank. Hollywood Wax Museum, Photo by littleny/Depositphotos. Second Row: Double-decker tour bus at Hollywood Blvd, Walk Of Fame, Photo by logoboom/Depositphotos. Dolby Theatre hosting Academy Awards. Photo by Stacie Stauff Smith Photography/Depositphotos. Capitol Records Building, Hollywood, California. Photo by Alan Crosthwaite/Depositphotos.
HOLLYWOOD BOWL
EL CAPITAN THEATRE & ENTERTAINMENT CENTER
Conveniently located at 6838 Hollywood Blvd. in the heart of Hollywood, the El Capitan was built in 1925 as a legitimate theater. This treasure was restored to its former glory thanks to Disney and Pacific Theatres and is listed on the National Register of Historic Places. Inside the theater, visitors will experience a restored Wurlitzer Pipe Organ. The El Capitan experience often features interactive pre-shows and movie-themed displays, as well as special events based on current releases. For tickets and information, call (323)467-9545 or visit elcapitantheatre.com
HOLLYWOOD WALK OF FAME
The Hollywood Walk of Fame is an internationally recognized icon: the star-studded Walk is a public sidewalk that stretches on both Hollywood Boulevard and Vine Street. There are approximately 25 star ceremonies annually, and each ceremony is live-streamed through walkoffame.com. And now with the new official Walk of Fame app, the Walk of Fame maintains its ranking as a world-class top visitor attraction. The Walk of Fame
Shas served as a tribute to those who worked diligently in the entertainment industry; ceremonies are free of charge, enjoyed by the public, and filled with international media outlets. To nominate your favorite star or check out upcoming ceremonies, call (323)469-8311 or visit walkoffame.com
“FOREVER HOLLYWOOD” MOVIE AT THE EGYPTIAN THEATRE
If you are looking to discover or rediscover
the unique story of Hollywood and its famous movie industry, this hour-long movie produced by the American Cinematheque and playing at Grauman’s Egyptian Theatre is a “must see.” Sit back and relax as you learn about the Hollywood Community from the early silent pictures to the glittering nightlife to the great studio era. The Egyptian Theatre was the first theatre to host a world class movie premier and is located at 6712 Hollywood Blvd. For show times and screening information, call (323)466FILM or visit egyptiantheatre.com
CAPITOL RECORDS
Located at 1750 North Vine Street, this landmark building is one of Hollywood’s most recognized icons. The light on its rooftop spire flashes “Hollywood” in Morse code. In the lobby you will find displayed gold albums of its many artists. John Lennon, Ringo Starr, George Harrison, Garth Brooks, and other Capitol artists’ stars are on the sidewalk in front of the building. For information call (323)462-6252 or visit hollywoodandvine.com
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Family Theater Productions www.FamilyTheater.org 7201 Sunset Blvd. • Hollywood, CA 90046 • 323-874-6633 Inspiring and entertaining families through faith-based short films, TV, radio and billboards. Outreach to Catholics in Hollywood with monthly events. Family Theater Productions www.FamilyTheater.org 7201 Sunset Blvd. • Hollywood, CA 90046 • 323-874-6633 Inspiring and entertaining families through faith-based short films, TV, radio and billboards. Outreach to Catholics in Hollywood with monthly events.
KAYTE DEIOMA/CRA/LA HOLLYWOOD PHOTO BANK
DOME ENTERTAINMENT CENTER
ArcLight is where movie lovers belong. Conceived by and for people who value the art and entertainment of the moving image, ArcLight’s design, amenities, service, and programming create a celebration of movies, and a more refined and complete movie-going experience. ArcLight Hollywood’s auditoriums begin with a “black box” design aesthetic, which favors undistracted viewing over opulence, and features the best in sight and sound technology. Also at ArcLight is the Cinerama Dome. Built in 1963 in a giant, white 72-ft high geodesic style, the dome was designed to feature Cinerama, a wide-screen format of the early 60s, which used three separate 35mm projectors and a vast curved screen to present realistic travelogues. It recently has been showing popular movies utilizing advanced technology. It is also one of the most identifiable Hollywood landmarks. Each seat is individually reserved and the plush seating make for a comfortable experience. Go to arclightcinemas.com to reserve seats and for more information.
THE STUDIOS AT PARAMOUNT STUDIO TOUR
Witness Hollywood history in the making with an intimate tour of The Studios at Paramount. During your 2-hour visit, a knowledgeable guide will lead your small group on a behind-the-scenes look at the longest operating and only remaining major studio in Hollywood. As you walk in the footsteps of legends, you’ll see where some of the most celebrated motion pictures were made and leave feeling like a part of film history. Tours are available Monday through Friday (except holidays) at 10am, 11am, 1pm and 2pm. Reserve tickets by calling (323)956-1777 or visit TheStudiosAtParamount.com
STARLINE TOURS
Hollywood’s #1 celebrity tour company offers the largest selection of Los Angeles tours and has been featured on “Ellen,” “American Idol,” “The Muppet” movies, and “Iron Man 3.” Their Hop-on Hop-off Double Decker City Tour (with commentary in 9 languages) is known as the best way to see LA. Enjoy tours to Warner Bros., Universal Studios, Disneyland, San Diego and Tijuana. Private Tours or Bus Charters are available for groups. Located in central Hollywood at 6925 Hollywood Blvd., call (323)463-3333 or visit starlinetours.com
HOLLYWOOD & HIGHLAND AND THE DOLBY THEATRE
A world-famous tourist destination and a local hot spot, Hollywood & Highland offers a highly successful mix of shopping, dining, and glamour. The entertainment complex features a dramatic central plaza, which was inspired by the set of the silent movie classic “Intolerance”. The bridge in the central plaza also offers the best view of the Hollywood Sign. The crown jewel of the complex is the Dolby Theatre, home to the Academy Awards ceremonies, with
a grand staircase leading to Oscar® winner displays. For more information visit hollywoodandhighland.com and dolbytheatre.com
HOLLYWOOD BOWL/ PHILHARMONIC
The Hollywood Bowl is about as famous as Hollywood itself! It is the host venue to LA’s best symphonies, live concerts, and events for the whole family. The variety makes it fun for all ages who want to experience history, culture, and music. Create your own picnic in the outdoor setting
MARCH 22-APRIL 9, 2017 DECEMBER 13, 2016-JANUARY 21, 2017 MAY 2-21, 2017 FEBRUARY 21-MARCH 12, 2017 AUGUST 11-DECEMBER 30, 2017 NOVEMBER 1-27, 2016 Darren Criss in the Broadway Production of Hedwig and the Angry Inch Photo
SEASON PACKAGES AVAILABLE NOW! HOLLYWOODPANTAGES.COM/866-755-2929 MAY 30-JULY 9, 2017 Hollywood Guide • HlfPg Vrt 4.75” x 7.25” • RUN DATE: April 2016 H HOLLYWOODCHAMBER.NET I 17
by Joan Marcus.
and enjoy music under the stars. Located at the world-famous Hollywood Bowl is also a museum which features artifacts, photos, and legendary programs on display. For more information call (323)850-2000 or visit hollywoodbowl.com
HOLLYWOOD SIGN
One of the most recognizable structures in the U.S. and around the world, this famous icon sits high atop the Hollywood Hills. It was declared a historic landmark in 1973. Since it was significantly in need of repair, the Hollywood Chamber of Commerce spearheaded an effort to raise money to fix the Sign in 1978. Today you can see the famous Sign from Hollywood & Highland, or on a private tour. For more information call Hollywood Chamber at (323)469-8311 or visit hollywoodsign.org.
THE HOLLYWOOD MUSEUM IN THE HISTORIC MAX FACTOR BUILDING
The famous Hollywood Museum is housed in
a building which alone is worth seeing! The iconic pink tower is home to the birthplace of modern-day make-up and beauty products. Featuring rooms specifically designed for Blondes, Brunettes, and Redheads, it is where Marilyn became a blonde and Lucy became a redhead! On display, you will find some of the most famous movie sets including “Moulin Rouge,” and “Silence of the Lambs,” as well as a host of gowns worn by Hollywood’s leading ladies. Special exhibits are showcased throughout the year, ranging from Academy Award Season to Walk of Fame Anniversary. The museum also features historical photos and never-before-seen memorabilia. For museum hours of operation, call (323)4647776 or visit thehollywoodmuseum.com
HOLLYWOOD
See your favorite stars immortalized in wax in scenes from their films. Located at 6767 hollywood blvd., Hollywood wax museum features work done by the industry’s most talented artists, including a section that is sure to send chills down your spine. For more information, call (323)462-5991 or visit hollywoodwax.Com
MADAME TUSSAUDS HOLLYWOOD
Discover the all new Marvel Super Heroes 4D experience at Madame Tussauds Hollywood! Offering visitors a look at the rich and famous for over 200 years, the Madame Tussauds experience begins when guests sashay down a red carpet on a unique and emotionally-charged journey. Get up close, touch, and take pictures with A-list heavyweights and historical icons. Spread over three floors and 18 themed zones, there’s plenty of surprises and truly breathtaking experiences. Many of the wax figures are unique to this attraction. Madame Tussauds is open 7 days a week right in the heart of Hollywood located at 6933 Hollywood Blvd. madametussauds. com/hollywood or call (323)798-1670
FAMILY THEATRE PRODUCTIONS
Operating from its location on Sunset Boulevard near La Brea since its founding in 1974, Family Theatre Productions has produced more than 900 entertaining and inspirational family oriented programs, which have had more than 10,000 television and radio broadcasts. Founded by the late Holy Cross Father Patrick Peyton CSC, the motto of the theatre has long been “A family that prays together stays together.” Programs produced at the theatre have starred some of Hollywood’s brightest stars, including James Dean and Grace Kelly, and George Lucas had his first film credit as an assistant cameraman with the theatre. For more information on films, broadcasts radio series, awards, student film competitions and many other community
18 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD GUIDE
WAX MUSEUM
THINGS TO SEE & DO
Photo by duha127/Depositphotos.
activities, please call (323)874-6633. Family Theatre Productions is located at 7201 Sunset Boulevard, Hollywood, or visit familytheater.org
LA ZOO & BOTANICAL GARDENS
The Los Angeles Zoo and Botanical Gardens is home to more than 1,100 animals representing 250 different species, many of which are rare and endangered. Their beautiful 113-acres also offer a carousel, play park and Safari shuttle. Conveniently located in Griffith Park where the I-5 and 134 freeways meet. Plan your visit at lazoo.org
PANTAGES THEATRE HOLLYWOOD
Beautifully restored to its original opulence, the Pantages Theatre is a show in and of itself! Host of Broadway hits such as “Wicked,” “Annie,” “The Lion King,” as well as some new favorites, the Pantages Theatre caters to all audiences and is truly a gem of Hollywood. It is located at 6233 Hollywood Blvd, near the famous Hollywood and Vine intersection. For more information, call (323)468-1700 or visit broadwayLA.org
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Pictures. At first they were considered a small under-funded film producer until they hired a young but experienced director by the name of Frank Capra. Capra produced and directed some of Columbia’s most important and award-winning films such as “It Happened One Night” making the company competitive with the major studios at that time. Later Columbia produced such classics as “From Here to Eternity” with Frank Sinatra, “On the Waterfront” with Marlon Brando, “Bridge Over the River Kwai” among many others. In 1951, Columbia’s ‘Screen Gems’ became a television arm of the company producing such shows as “Father Knows Best”, “The Partridge Family”, “Bewitched”, “I Dream of Jeannie” and “The Monkees”. By 1970, the Columbia Gower Street studio was sold and became the Sunset-Gower Studios leasing space to various motion picture and television producers. In recent years, the studio has hosted the “Arsenio Hall Show”, “Dexter”, “Let’s Make a Deal” and other popular shows. sgsandsbs.com
ROOFTOP CINEMA CLUB
Rooftop Film Club at The Montalbán movie event has become a staple of Hollywood’s culture scene. The exciting outdoor film experience shows classic, cult and recent film releases and promises an alternative movie experience allowing you to enjoy the very best of film under Hollywood’s bright sky. Film lovers are able to lounge on comfy chairs and watch their favorite movies on the big screen. http://rooftop cinemaclub.com/la/
WARNER BROS. STUDIO TOUR HOLLYWOOD
Warner Bros. Studio Tour Hollywood offers film fans a glimpse of real sets and soundstages where the greatest names in entertainment made history as they touch, tour and explore the iconic 110-acre film studio that brought “Argo” and “Ocean’s Eleven” to the big screen. From “The Big Bang Theory” to “Friends,” the Studio Tour takes guests behind the camera for a revealing look at how the magic is made. Warner Bros. Studio Tour Hollywood is open daily and closed on Christmas Day. Reservations are recommended and all children eight years or older are welcomed. Tickets are $62 per person and can be purchased online at www.wbstudiotour. com or by calling 818-977-TOUR (8687) H
DOME ENTERTAINMENT CENTER
Dome Entertainment Center is an iconic entertainment destination home to the Cineramadome. Cineramadome is a historic landmark theater located in the heart of Hollywood on Sunset Boulevard between Vine St. and Ivar Ave.
Tourists and locals frequently visit the center to catch a movie at the state of the art 14-screen ArcLight Theater or to enjoy one of the inviting dining experiences offered by the center. Stella Barra offers artisanal pizzas in a spacious and rustic-chic environment, which is located next to the widely popular Veggie Grill. Blue C Sushi operates a modern self-serve styled sushi restaurant and is located next to Caffe Primo which specializes in in-house roasted coffee, complimented by an array of on-the-go breakfast and lunch items. Non-dining attractions include: The Body Factory which focuses in holistic wellness, neighbored by the posh tanning salon At The Beach. Also encompassing the second floor is 24 Hour Fitness Super-Sport where members and visitors can enjoy the great amenities the club has to offer to get their heart pumping and muscles burning.
6360 Sunset Blvd., Hollywood, California 90028
A development by: Robertson Properties Group 120 N. Robertson Blvd., Los Angeles, CA 90048 Phone: (310) 652-3620 Facsimile: (310) 652- 8538
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LET THE STARS AT YOUR FEET MAKE YOU DREAM
The world-famous Hollywood Walk of Fame was originally conceived in the early 1950s by the Hollywood Chamber of Commerce to promote Hollywood.
Conceived in the early 1950s, the Walk of Fame has been a superior asset to the community, perpetuating the aura that has made the name Hollywood synonymous with glamour. Celebrating its 56th anniversary this year, the Walk of Fame remains one of the city’s most visited tourist destinations and the number one attraction in Hollywood.
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THE HOLLYWOOD WALK OF FAME
PHOTOS COURTESY OF THE HOLLYWOOD CHAMBER OF COMMERCE H HOLLYWOODCHAMBER.NET I 23
More than 2,500 stars totaling five acres of coral terrazzo and brass line the sidewalks on both sides of Hollywood Boulevard from Gower to La Brea, and Vine Street between Yucca and Sunset Boulevard.
Stars inducted in 2015 and 2016 included: Don Mischer, Ray Dolby, Ken Ehrlich, Dick Gregory, Holland Dozier Holland, Chris O’Donnell, Jim Parsons, Ed Harris,
Will Farrell, Jeff Lynne, Larry Elder, Julianna Margulies, Sofia Vergara, Melissa McCarthy, Bobby Flay, Paul Rudd, Kristin Chenoweth, Mariah Carey, Al Schmitt, Joe Smith, Claire Danes, Kool & The Gang, Kelly Ripa, Bob Kane, Snoopy, Ridley Scott, Daniel Radcliffe, Amy Poehler, Rob Lowe, Ron Howard, Quentin Tarantino, Steve Carell, LlL Cool J, David Duchovny, Mana, Ennio Morricone, Ralph Lawler, Eugenio Derbez, Cyndi Lauper, Harvey Fierstein, Barbara Bain, Jodie Foster, Deidre Hall, Angelica Maria and Shirley Caesar.
Installers of the Hollywood Walk of Fame
Nominating someone for a star is as simple as can be! All we ask for is a completed nomination application and a commitment to sponsor the star should their celebrity be selected. Anyone can nominate their favorite celebrity, including a fan. Each year, we receive an average of 300 nominations. The Walk of Fame Committee will select an elite group of personalities to become our newest Walk of Famers and continue to help make Hollywood the most famous community in the world!
The Walk of Fame categories include Motion Pictures, Television, Radio, Recording and Live Theatre/Live Performance. The Walk of Fame Committee will select approximately 20-24 names for insertion into the world-famous Walk.
New stars continue to be dedicated at the rate of about two each month, with ceremonies drawing crowds of admiring fans to share the moments with their favorite stars. Hollywood Chamber of Commerce President and CEO Leron Gubler has presided over more than 200 ceremonies. “I have the distinct honor of emceeing the ceremonies since the passing of our great Honorary Mayor Johnny Grant,” said Gubler. “I hope he is watching us with a smile as we continue his hard work.”
The star ceremonies attract international media coverage and are responsible for bringing millions of tourists to Hollywood annually to see its world-famous Walk. Ana Martinez, aka Stargirl and producer of the Walk of Fame ceremonies for more than 25 years, has produced more than 600 ceremonies. “It has been a lifetime of working with Hollywood’s biggest stars and I love it,” said Martinez. “Who would have
24 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD GUIDE PROUD TO BE PART OF HOLLYWOOD FOR MORE THAN EIGHTY YEARS. SAGAFTRA.org ad_HWChamber_v3_FINAL.indd 1 2/17/16 4:14 PM HOLLYWOOD WALK OF FAME H O LL Y W OO D Directions: US 101 exit Vermont North 1 mile. Travelodge location central to all visitor attractions. Walking distance to major hospitals. Closest Travelodge to downtown Los Angeles. Located close to Metro Red Line Station Vermont & Sunset. 1401 N. Vermont Ave. Hollywood, CA 90027 PHONE FAX RESERVATIONS 323.665.5735 323.665.0879 800.578.7878
Terrazzo Flooring NEW • RESTORATION 818.503.1282 • 818.503.1283 FAX www.TopEndConstructors.com 10755 SHERMAN WAY #7 • SUN VALLEY, CA 91352 CA#735804
thought that a girl from a small town outside Hollywood would have the most unique job in the world!”
You can watch the star ceremonies exclusively LIVE on www.walkoffame.com or check out upcoming ceremonies and plan to experience it in person in Hollywood! Follow Ana’s shenanigans behind the scenes of the Walk of Fame on Twitter @Wofstargirl.
Can anyone imagine what Hollywood would be like without the Walk of Fame?
Experience the Hollywood Walk of Fame today. Download the app for iPhones and Android devices at officialhollywoodwalkoffameapp.com . H
The Society of Motion Picture and Television Engineers (SMPTE), a global leader in motion-imaging standards and education for the media and entertainment industry, celebrates its 100th anniversary this year. SMPTE is comprised of nearly 7,000 members — motion-imaging executives, engineers, creative and technology professionals — meet in Sections worldwide. SMPTE Hollywood is the Society’s largest Section, accounting for more than 10 percent of our global membership.
SMPTE’s partnership with the Hollywood Professional Association (HPA),
complements the Society’s members with its professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content.
The Society’s signature event, SMPTE 2016 Annual Technical Conference & Exhibition, will take place October 24-28 at the Hollywood & Highland Center.
SMPTE 2016 is dedicated to our centennial celebration and will feature technical sessions, exhibits, film festival, awards ceremony, and the Centennial Gala. Visit
H HOLLYWOODCHAMBER.NET I 25
www.smpte.org and www.hpaonline.com.
PHOTO BY LITTLENY/DEPOSITPHOTOS
AUTOMOTIVE PASSIONS
HOLLYWOOD WELCOMES CARS
Luxury, classic, sporty, convertible, customized, pink, orange or simply in black color, you can see all sorts of head-turning cars in Hollywood. Cars, cars, everywhere. We love them but not the traffic. In Hollywood, especially, the car you drive is an L.A. form of self expression. You are what you drive—or at least THINK you are. But as they say, beauty is more than skin deep and our relationship with the automobile runs deep.
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SHUTTERSTOCK
The movies and the automobile rose almost simultaneously in popularity and the Hollywood town-scape was developed and laid out with both the automobile and streetcar in mind. However, by the late 50s, the car was king and both Sunset and Hollywood Boulevards were filled with teenage cruising depicted in the film “American Graffiti.”
In 1938, sportsman Bill Robertson’s body shop did a brisk business on Santa Monica Boulevard near Wilcox. A motorcycle enthusiast, in the late 50s his preferred ride was a Honda motorcycle and he opened a dealership. When Honda introduced its auto line, Robertson became one of the nation’s first Honda dealers. According to grandson, Don Robertson, it was the energy crisis of the mid-70s that helped Japanese cars, and in particular, the Honda brand, become a viable alternative to U.S. models due to their fuel efficiency.
Today, Bill Robertson’s legacy continues. Honda of Hollywood has continued to grow through the years with both its auto and motorcycle business flourishing. “A lot has changed since those early years,” said Robertson. “We were all on a first
name basis, knew everyone in the company.” The Robertson name is legend as several branches of the family run Honda dealerships throughout the region.
Hollywood’s Toyota dealership was the first when Toyota Motor Sales U.S.A., Inc. was formed in 1957, establishing its headquarters in a former Rambler dealership in Hollywood. Sales began in 1958 and totaled a modest 288 vehicles
– 287 Toyopet Crown sedans and one Land Cruiser.
The legendary Land Cruiser, which quickly gained a reputation as a durable, all-terrain vehicle, carried the Toyota flag in the United Sates until 1965 when the Toyota Corona arrived. Corona, the first popular Toyota in America, was designed specifically for American drivers. By 1966, U.S. Toyota sales had increased to more
H HOLLYWOODCHAMBER.NET I 27 Special pricing for Hollywood Chamber Members. Family owned and operated since 1937 • New & Used Automobiles • Collision Repair Center • Parts & Accessories • Ser vice Department Call Today! (323)466-3247 • (800)371-3718
THE PETERSEN AUTO MUSEUM
Bill Robertson & Sons Inc. 6511 Santa Monica Blvd., Hollywood, CA 90038
than 20,000 units.
Much has changed since then, but like so many Hollywood innovations, it was here that the U.S. presence for both Honda and Toyota began.
The rest, as they say, is history.
Located at the corner of Wilshire Boulevard and Fairfax, the Petersen Automotive Museum re-opened its doors in December of 2015 after undergoing a multi-million dollar face-lift. The Petersen is perhaps the
only single collection in the world where the entire history of the automobile can be told, and where connections with the past may illuminate the present and show the potential of the future. The ambitious renovation based on a renewed vision places its collections and exhibitions within broader interdisciplinary conversations to become a 21st century museum.
The museum also offers a behind-thescenes, VIP tour of the Vault. The Vault is hidden beneath the streets of LA and houses over 120 rare and valuable cars that have never been on display in the museum.
The museum not only celebrates the
HONDA OF HOLLYWOOD
Honda of Hollywood is a family owned and operated business serving the community since 1937. Starting out at their current location as a body shop, they are one of the original Honda Motorcycle (1961) and automobile (1970) dealerships in the country.
Honda of Hollywood offers new and used automobiles for sale and lease, parts and accessories, service departments featuring express service and a collision repair center on site. For a friendly, no hassle experience, visit them at Honda of Hollywood. They offer special pricing to Hollywood chamber members. Call Today!
6525 Santa Monica Blvd. Hollywood, CA 90038 (323) 466-3247 • (800) 371-3718
hondaofhollywood.com
automobile but it also offers innovative architecture and design – cars as art, a satellite campus for the Art Center College of Design, Forza Motorsports racing simulators and a soon to be opened (in summer of 2016) restaurant run by all four of LA’s famous Drago brothers. Our guests will experience the most technologically advanced storytelling capabilities of almost any museum in the world.
When KTLA, the late Johnny Grant and parade entrepreneur Bill Lomas joined forces to recreate the Hollywood Christmas Parade in 1978, Bill’s connection with local car clubs gave car owners a chance to show off their prized possessions. That tradition continues today thanks to Associated Television International that now produces the parade. Each year, while Hollywood celebrates the holidays, it also gives homage to the automobile as a parade of celebrities ride the parade route atop of an impressive display of classic cars, along with bands, mega balloons and equestrian teams.
And if all this history is not enough, imagine touring or just driving around Hollywood in a Maserati. Accompanied by a member of the Hollywood team at Kalumi Entertainment, a unique and exciting driving experience awaits. If that’s not quite your style, how about zipping around town in a Zipcar vehicle. Just hop in and go—no hassles, no garage just freedom. Or, for the celebrity experience, a sleek black limousine is yours for the night, just add champagne. Who’s to know that it’s not you who owns the Maserati or aren’t an A-list star out for the evening? After all, this is Hollywood where the car you drive is a form of self expression. We not only dress to impress, we drive to impress as well. H
AFFORDABLE FIRST CLASS SERVICE
28 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 17 HOLLYWOOD GUIDE AUTOMOTIVE PASSIONS
BEVERLY HILLS CAB • EXPANDED FLEET & TERRITORY S E RV I N G B E V E R LY H I L L S , C U LV E R C I T Y, W E S T H O L LY WO O D, W E S T L A & L O S A N G E L E S TRAVEL TO LAX - T WO O R M O R E R I D E TO A I R P O RT F O R L E S S T H A N S H U T T L E R AT E R E S E RVAT I O N S & C O R P O R AT E AC C O U N T S W E L C O M E 310-273-6611 • 800-273-6611 L censed for your protection Wheelchair Vans Beverly Hills Cab Ad CP_Layout 1 11/1/12 10:27 AM Page 1
Bill Robertson & Sons Inc. 6525 Santa Monica Blvd., Hollywood, CA 90038
SHOPPING
SEE IT, BUY IT, ENJOY IT! TREAT YOURSELF LIKE A STAR
From luxury brands to hand-crafted personalized gifts, you can find anything that you want in Hollywood. When it comes to shopping, Hollywood offers something for everybody. To be sure, walking our famed boulevard is always an entertaining and interesting excursion with stores offering an eclectic assortment of wares to amuse and tempt.
A visit to one of Hollywood's most prominent attractions, the iconic Hollywood & Highland Center at that intersection is an experience in itself. Designed around a playful courtyard, the three story entertainment, dining and shopping complex is inspired by the Babylon scene from the D.W. Griffith 1916 silent film Intolerance. Follow the “Road to Hollywood” artwork embedded
30 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD GUIDE
ENJOY A STROLL DOWN TO THE EVER POPULAR INTERSECTION OF HOLLYWOOD & HIGHLAND TO ENJOY THE SHOPS AND VIEW THE STARS AT YOUR FEET!
concrete and read true stories about being discovered in Hollywood, or go up to the third level for one of the best views of the Hollywood Sign. Shop at the many stores from fanciful kiosks in the courtyard to Louis Vuitton or Forever 21. If you have time and it’s not Oscar® or award season, take a tour of the Dolby Theatre, home to the Academy Awards©. An added bonus to shopping at Hollywood & Highland is the Elephant Card which offers great savings, services and special offers. Parking is plentiful with a great rate with validation.
Nearby you’ll find fun gift shops at Madame Tussauds Hollywood and the TCL Chinese Theatre IMAX. And if it’s shoes you’re after, another block to the Hollywood Galaxy should be your destination. Across the street, more shopping for clothing at H&M and American Apparel. But if your sweet tooth is calling, be sure to stop at Ghirardelli Soda Fountain and Chocolate Shop.
If you have the time, enjoy the walk down to the world-famed intersection of Hollywood & Vine. At this end of Hollywood, you’ll find everyone’s favorite market, Trader Joe’s, and nearby a Bed Bath & Beyond and a Walgreens like none other. Don’t worry about the ride back; hop on a train at one of Hollywood's three subway stations which cost only $1.75 (less for seniors), across from the Pantages Theatre (almost in the lobby of the W Hotel), and you’ll be whisked right back to Hollywood & Highland or to the next stop at Universal City where CityWalk with
more fun, shopping and restaurants awaits.
Of course there’s a lot more shopping to be found in Hollywood’s core area, but that’s for another day.
If you want to do your shopping with your fingers, you’ll find the perfect gift for the person who has everything—their own Hollywood “Walk of Fame” replica star, and a variety of Hollywood and Walk of Fame related gifts ranging from the officially-licensed canvas prints of the Hollywood Sign at hollywoodsignphotos. com to personalized Walk of Fame plaque at giftoffame.com H
Celebrating 25 Years Fresh!
1991 - 2016
Come join us on Hollywood’s “Front Porch” every Sunday, rain or shine, 8a-1p
www.hfm.la
H HOLLYWOODCHAMBER.NET I 31
SHOPS. DINING.
#hollywoodandhighland HOLLYWOODANDHIGHAND.COM HH_HollywoodChamberAd_HalfPage_2016.indd 1 2/3/16 12:07 PM
BEST VIEW OF HOLLYWOOD SIGN | DOLBY THEATRE
TCL
CHINESE THEATRES | WALK OF FAME
CINEMAS.
SHOPPING
Unparalleled Performing Arts Education in the Heart of Hollywood
Bachelor of Fine Arts Degree Programs
Professional Conservatory Programs
HOLLYWOOD ED
LEARN, EXPERIENCE AND LIVE HOLLYWOOD
amda.edu
In 2009 the Hollywood Chamber along with the Hollywood Property Owners Alliance (HPOA) launched the Hollywood ED initiative - a working group of over 20 Hollywood trade schools dedicated to branding Hollywood as an education destination with ties to the entertainment industry and the arts.
Hollywood ED member schools meet periodically to discuss issues of mutual concern. The Hollywood ED working group is chaired by Jon Clayden of Emerson College.
Hollywood ED recently launched their discount card program, an opportunity for local businesses to partner with post-secondary institutions here in Hollywood. As a benefit provided to students for free, this card gives them access to discounts throughout various establishments throughout Hollywood. To learn more about this program and how to become involved, visit the Hollywood ED website www.hollywoodchamber.net/index.php age=67
For further information on Hollywood ED please contact the Chamber’s Vice President of Public Policy, Nicole Shahenian at Nicole@ hollywoodchamber.net. H
American Academy of Dramatic Arts
1336 N. La Brea Ave., Hollywood, CA 90028 (323)464-2777, (323)464-1250
www.aada.edu
The American Musical and Dramatic Academy 6305 Yucca Street, Los Angeles, NY 90028 (323) 469-3300, (323) 469-5246
www.amda.edu
Elegance International
6767 Sunset Blvd., Los Angeles, CA 90028 (323) 871-8318
www.ei.edu
Emerson College
5960 West Sunset Blvd., Los Angeles, MA 90028 (323) 952-6411
www.emerson.edu/ela
32 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD GUIDE
PHOTOS COURTESY OF THE LOS ANGELES FILM SCHOOL
International Dance Academy Hollywood
6755 Hollywood Blvd., Ste 200 Los Angeles, CA 90028
(323) 463-8865
www.idahollywood.com
Kings Education
1555 Cassil Place, Los Angeles, CA 90028 (323) 963-5311, (323) 963-5288
www.kingseducation.com
The Los Angeles Film School
6363 Sunset Boulevard, Hollywood, CA 90028 (323) 860-0789
www.lafilm.edu
The Los Angeles Recording School 6690 Sunset Blvd., Hollywood, CA 90028 (323) 464-5200
www.larecordingschool.com
Los Angeles Center of Photography
1515 Wilcox Ave., Los Angeles, CA 90028 (323) 464-0909, (323) 464-0906
lacphoto.org
Los Angeles City College
855 N. Vermont Ave., Hollywood, CA 90029 (323) 953-4000, (323) 953-4009
www.lacitycollege.edu
Musicians Institute
6752 Hollywood Blvd., Hollywood, CA 90028 (323) 462-1384, (323) 462-1575
www.mi.edu
Emerson College
The Hollywood Reporter hails Emerson College as one of the top 10 film and television schools in the United States. With a 30-year presence in Los Angeles and 4,500 alumni in the LA area, Emerson College excels in the arts and communication— including marketing, journalism, performing arts, and more.
We offer an abundance of resources for the Hollywood community and beyond.
SAE Institute of Technology
6700 Santa Monica Blvd., Los Angeles CA 90038 (323) 466-6323, (323) 466-6321
usa.sae.edu/campuses/losangeles
The Second City Hollywood
6560 Hollywood Blvd., Hollywood CA 90028 (323) 464-8542
www.secondcity.com
Stella Adler Academy of Acting & Theatres - Los Angeles
6773 Hollywood Blvd. Fl 2, Hollywood, CA 90028 (323) 465-4446
www.stellaadler-la.com
Theatre of the Arts
1536 N Highland Ave., Los Angeles, CA 90028 (323) 463-2500
www.toa.edu
Film in our building while engaging with our students
Learn new skills in our public lectures
Take a Professional Studies course with top industry talent
Connect with our student internship program
Explore community service opportunities with our students
Visit our Admission office
Tour our iconic building
For more information, visit emerson.edu/ela or call 323-952-6411.
H HOLLYWOODCHAMBER.NET I 33 THURSDAY, JUNE 2 12pm – 4pm To participate, email careerservices@amda.edu 6305 YUCCA STREET, LOS ANGELES, CA 90028 amda.edu Looking for talent? Meet accomplished AMDA graduates with world-class performing arts training. PERFORMING ARTS INDUSTRY CAREER FAIR
HEALTH+WELLNESS
LOOKING GOOD AND FEELING GREAT IN HOLLYWOOD
When in Hollywood, do what the locals do… simply enjoy the nice weather and all the wellness benefit it offers. Look and feel great! Whether in flip flops, walking shoes, hiking atop the hills, surfing on the beach, with loved ones, with furry pet, the most famous town helps you look your best in no time. The locals are self-conscious about connecting - with nature and with themselves. They seek optimum lifestyle, exercise, eat healthy and are conscious of what’s on their bodies and what they put in them as well.
Hollywood’s farmers markets offer fresh produce directly from the growers. The Hollywood Farmers Market on Ivar between Hollywood and Sunset boulevards is the granddaddy of farmers markets in Los Angeles and recently celebrated its 25th anniversary. It’s the place to be on Sunday mornings between 8 a.m. and 1 p.m. with
over 10,000 shoppers buying fresh fruit and vegetables, handcrafted art, fresh flowers. If Sunday is missed, stop by Plummer Park for Monday’s market or one at Barnsdall Park on Wednesday afternoons.
It seems there’s a gym or spa on every corner. Customers enjoy manicures and pedicures. They do boot camp, spinning,
boxing, cardio, Zumba, yoga to keep fit and fend off wrinkles, bulges, tires and flab. In Hollywood it’s a major industry.
According to Karen Yin, executive editor of Origin, Mantra Yoga + Health, and Thrive magazines, “Hollywood has many friendly spots for attaining inner and outer wellness, where the welcoming smiles are ‘one size fits
34 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD GUIDE
THINKSTOCK PHOTOS
all’ whether you are a regular Joe or Jane or a movie star.”
If stress is an issue, people can go to a day spa for peace, tranquility and being kneaded, crunched, massaged and manipulated in hopes to relax their cares away. Bliss Spa is only one of the many oasis of tranquility available.
Whether it’s an invigorating morning walk or jog or an after dinner stroll, Hollywood’s boulevards and neighborhoods are only a step away. With close proximity to the Hollywood Hills and hillside streets, heartbeats and spirits are elevated. One can enjoy miles of trails in Griffith Park, around the historic Hollywood Reservoir or everyone’s favorite, Runyan Canyon. Armed with water bottles filled with an array of waters, vitamin-flavored, electrolyted, often led by faithful canine companions, people are off and running almost everywhere.
If medical attention is required, the Hollywood area is fortunate to have several hospitals and wellness centers in its midst. Located on Hollywood’s east side, Kaiser Permanente, Children’s Hospital of Los Angeles and Hollywood Presbyterian Medical Center provide excellent care and
OPTOMETRIX
Dr. Myles Zakheim OD PC
Optometrix, located at the iconic corner of Hollywood and Vine, is celebrating it’s 2 year anniversary.
Dr. Zakheim and staff provide professional eye care ranging from comprehensive eye examinations, the treatment of eye disease and the co-management of lasik and cataract surgeries.
Serving the Brentwood, Beverly Hills and Hollywood communities, a high profile clientele and international patient base, Optometrix offers an extensive collection of exclusive eyewear and contact lens services.
Brands such as Chanel, Tom Ford, Chrome Hearts, Oliver Peoples, Ray Ban, Dita, Lindberg, Matsuda and Moscot are among the collections presented.
Dr. Zakheim prides himself on successfully managing difficult to fit contact lens patients and he provides the Hollywood community with SPECIAL EFFECTS LENSES and custom made contact lenses for film, television and music videos.
Many insurance plans are accepted and same day service is often available.
HOLLYWOOD 6288 Hollywood Blvd. at Vine 323-957-2020
BRENTWOOD 11701 Wilshire Blvd. at Barrington 310-820-7866
BEVERLY HILLS 375 N. Beverly Drive 310.273.8290
www.optometrix.com
Get to Know Providence Saint Joseph
Founded in 1943, Providence Saint Joseph has an “art of healing” philosophy representing a fusion of art and science that encompasses the mind, body and spirit of each patient. Our 431- bed acutecare medical center has a medical staff composed of nearly 800 physicians.
Providence Saint Joseph Medical Center has been named among the top 5% of hospitals in the nation for clinical excellence in the nation 3 years in a row (2014-2016).
NEUROSCIENCES AND ACUTE REHABILITATION SERVICES
The Hycy & Howard Hill Neuroscience Institute offers a Neurovascular Center, including Neurointerventional Radiology, a
Movement Disorders Center offering deep brain stimulation and a nationally-certified Primary Stroke Center, and the new Cusumano Family Neuroscience Outpatient Center, a CARF-Accredited Rehab Unit.
HEART AND VASCULAR INSTITUTE
Providence Heart and Vascular Institute is a leading provider of heart and thoracic services, with more than 2,600 cardiovascular and thoracic inpatients each year.
REGIONAL CANCER CNTERS
At the Roy and Patricia Disney Family Cancer Center, our advanced technologies combined with complementary therapies provide a level of customized treatment
available in only a few of the country’s leading centers.
WOMEN’S SERVICES
Providence Women’s Services features Southern California’s most advanced diagnostic technology, maternity suites and neonatal intensive care unit (NICU).
SURGICAL SERVICES
Providence Surgical Services features some of the most advanced technology in the San Fernando and Santa Clarita Valleys – including the da Vinci Si™ Surgical System – and provides a full spectrum of conventional and minimally invasive surgical services.
H HOLLYWOODCHAMBER.NET I 35
Saint
Medical Center
Buena Vista Street
Providence
Joseph
501 S.
Burbank, CA 91505 www2.providence.org (818) 843-5111
facilities. With thousands employed, this incomparable collection of medical facilities is one of Hollywood’s major economic engines.
Hollywood Presbyterian merged with the venerable Queen of Angels in 1998, and consolidated operations under a new healthcare organization - QueensCare. Located on Vermont Ave. where HPMC had been since 1924, expansion began. Today, in addition to its hospital, its emergency room is essential to serving the area’s trauma care needs.
Kaiser Permanente’s Sunset Blvd. Medical Center recently completed an extensive expansion featuring patient amenities and state-of-the-art diagnostic technology, and this location is one of 14 serving Southern California’s 3-million members. U.S. News and World
Reports recently ranked it the 16th best hospital in California and also named it “high-performing” in 12 specialties, including cancer care and cardiology and heart surgery.
With Kaiser Permanente Los Angeles Medical Center and Children’s Hospital of Los Angeles (CHLA) almost within shouting distance, Sunset and Vermont is ground zero for medical care with both of these facilities serving patients from throughout the area. Both Children’s Hospital and Kaiser have just completed multi-million dollar expansions.
Founded in 1901, CHLA is the first and largest pediatric hospital in Southern California and of 10 children’s hospitals in the U.S., the only one on the West Coast included in the prestigious U.S. News and World Report Honor Roll. It is home to The Saban Research Institute, one of the largest and most productive pediatric research facilities in the United States. It is also one of America’s premier teaching hospitals through its affiliation since 1932 with USC’s Keck School of Medicine. Each year it serves 107,000 children.
When it comes to health and wellness, there’s literally something for everybody: a mind boggling array of personal care, exercise, senior centers and residential facilities, youth recreation centers, parks, and three farmers markets for fresh produce, Hollywood is THE place for attaining inner and outer wellness. H
36 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD GUIDE
When you become a member of the Y, you're not just joining a gym you're joining a group of individuals dedicated to building a healthier, happier community. New friends, new passions, and a happy, healthier you – what’s not to love? Become a member of the Hollywood Wilshire Y today!
W
HEALTH+WELLNESS
$25
TO JOIN. 24 LOCATIONS. ONE HEALTHY YOU.
HOLLYWOOD WILSHIRE YMCA 1553 N Schrader Boulevard Hollywood, CA 90028 P 323 467 4161
ymcaLA.org/hw
THE COMMUNITY 200,000 RESIDENTS STRONG DEVELOPMENT BOOM MILLENNIALS & URBAN TECH A BRIGHT FUTURE TOURISM BUSINESS & COMMUNITY PROFILE VIEW LOOKING NORTH UP THE GRAND STAIR CASE AT COLUMBIA SQUARE’S STUDIO BC AND GOWER BUILDING.
HOLLYWOOD
Randy Howard 2016 -2017 EDITION • A PUBLICATION OF THE HOLLYWOOD CHAMBER OF COMMERCE
Photo
by
THE HOLLYWOOD COMMUNITY & BUSINESS PROFILE
A FOCUS ON HOLLYWOOD’S AMAZING COMEBACK OVER THE PAST 20 YEARS
38 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD COMMUNITY & BUSINESS PROFILE SHUTTERSTOCK
Hollywood is more than just a brand or the symbol of the entertainment industry. It is a real community, with all of the issues that are faced by any city. The information in this profile tells the story of its amazing comeback over the past 20 years. With billions of dollars of investment improving Hollywood, we believe it has a bright future – not only as the place dreams are made, but as a community in which to live and work.
Because this is one of the most famous communities in the world and the entertainment heart of the City of Los Angeles, one would think that it would be easy
to gather demographic data on Hollywood. While a great deal of data exists for Los Angeles, it is unfortunately not broken down by community. Generally, demographic data is only reported for incorporated cities. Hollywood was its own city from 1903 to 1910, when it annexed to Los Angeles. Although there were many benefits of joining the city, getting accurate statistical data was not one of them.
As one of the hottest real estate markets in Los Angeles, there has been an increasing demand for accurate information about Hollywood. With that in mind, the Board
of Directors of the Hollywood Chamber committed to gathering data that would be useful for both businesses and residents.
Data included in this report was provided from Beacon Economics’ Economic Trends in Hollywood: 2015 Report, Nielsen 2014 Pop-Facts, the Los Angeles Tourism & Convention Board’s 2013 Hollywood Visitor Profile, and from data that the Chamber itself tracks.
Of course, when you are not an actual incorporated city, it is important to define boundaries that would make sense. We determined that the most useful boundaries would be those identified and accepted by the City as the Hollywood Community Plan area. This is the area generally bounded by Mulholland Drive on the north, Hyperion on the east, Melrose on the south, and the adjacent cities of West Hollywood and Beverly Hills to the west. H
H HOLLYWOODCHAMBER.NET I 39
Welcome to the most comprehensive statistical profile of Hollywood that has ever been completed, courtesy of the Hollywood Chamber of Commerce!
The one organization which did not give up and which worked tirelessly to find a way to reinvigorate the community was the Hollywood Chamber of Commerce.
The Hollywood Walk of Fame was actually a Chamber marketing idea in the 1950s, which proved remarkably successful, but which, in and of itself, did not revitalize Hollywood.
By the early 1980s, it appeared that a more organized program was needed and the Chamber pursued having central Hollywood declared a redevelopment district. Councilwoman Peggy Stevenson supported the idea, but was unable to
A POSITIVE FORCE IN THE COMMUNITY
THE HOLLYWOOD CHAMBER OF COMMERCE
BY LERON GUBLER, PRESIDENT & CEO, HOLLYWOOD CHAMBER OF COMMERCE
devote any time to it because she was in the middle of a reelection campaign. In 1983, the Chamber held a kick-off event at the Brown Derby, and in short order was able to raise $150,000 from the business community for a feasibility study required to move forward. By 1986, the City had approved the Hollywood Redevelopment Plan, a 1,107-acre district within the heart of Hollywood. Over the years, the CRA proved catalytic in getting several key projects underway.
In 1972, the Chamber urged that the planned subway connect Downtown and the Valley with a route up Vermont Ave.
and through Hollywood. The Chamber lobbied for years for this route before it was finally adopted. When subway construction began in 1992, the Chamber volunteered to host weekly meetings between METRO representatives and businesses that were impacted along the construction route to resolve problems. The Chamber convinced the agency to fund security patrols along Hollywood Blvd. to increase safety, and also created an Adopt-a-Block program, encouraging major corporations to contribute to the upkeep of the Boulevard. The Hollywood Beautification Team provided the labor.
40 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD COMMUNITY & BUSINESS PROFILE
What a difference 20 years makes! With all of the development occurring in Hollywood today, it is easy to forget how far we have come. Twenty years ago, after several decades of decline, many had given up on Hollywood and some feared that it would be impossible to turn the community around.
SHUTTERSTOCK
In 1995, a developer approached Council member Jackie Goldberg about redeveloping the struggling Galaxy Shopping Complex on Hollywood Blvd. The developer said he wanted to see evidence that the business community was supportive and would commit to clean up the area. The Councilwoman approached the Chamber and asked that it lead a drive to create a business improvement district. The effort was launched at a meeting in the Academy Room of the Roosevelt Hotel and $62,000 was raised for the needed study. The Chamber later led the difficult petition drive to secure signatures from more than 50 percent of property owners. The result was the creation of the Hollywood Entertainment District (HED) in 1996. The HED and other subsequent BIDs that have been formed have had an enormous impact on improving the community.
Intent on changing perceptions, the Chamber began holding the precursor to its annual Hollywood Economic Development Summit in 1994. In the first year, the most positive thing the Chamber could tout was the new In ‘N Out Burger on Sunset Blvd. Today, by contrast, there are numerous developments
to showcase. The Chamber tracks all significant development projects in Hollywood and publishes the popular annual Economic Development Update, summarizing details on what is in the pipeline.
The Chamber continues to advocate on issues which it believes will improve Hollywood’s business climate. The idea for the proposed Hollywood Freeway Cap Park was incubated by the Chamber. A proposal by the City to lease out Hollywood’s public parking garages for 50 years was defeated due to Chamber opposition. Chamber members were concerned that a long-term lease would lead to exorbitant parking rates, which would kill retail businesses.
The Chamber has also been a strong advocate for the updated Hollywood Community Plan, believing it only makes sense to direct future development into the core downtown area of Hollywood while preserving residential neighborhoods.
For nearly 100 years, the Hollywood Chamber of Commerce has been working to promote and enhance the business, cultural and civic well-being of Hollywood. That will continue to be our mission as Hollywood faces a bright future.
7018 Hollywood Blvd., Hollywood, CA 90028 Tel: 323-469-8311 | Fax: 323-469-2805 hollywoodchamber.net
We advocate on behalf of our members and the Hollywood community:
u Creating a Strong Economy
u Representing the Interests of Businesses with Government
u Promoting H0llywood
u Networking & Promoting Your Business
u Assisting the Community
Join us as a member of the Hollywood Chamber of Commerce and support our advocacy efforts. Call (323)469-8311 or email info@hollywoodchamber.net
©2016 Hollywood Chamber of Commerce. All rights reserved. Reproduction of any portion of this publication without written permission from the Chamber is forbidden. The information in this directory is gathered and carefully compiled to ensure maximum accuracy. However, because the completeness and accuracy of the information cannot be guaranteed, the Hollywood Chamber of Commerce cannot accept responsibility for omissions or errors.
H HOLLYWOODCHAMBER.NET I 41
ABOUT THE PUBLICATION
THE COMMUNITY
HOLLYWOOD IS 200,000 RESIDENTS STRONG AND GROWING
When people think of Hollywood, they usually think of the entertainment industry and not the community. However, Hollywood is a real, living, breathing community. With over 200,000 residents, if it were its own city, Hollywood would be among the largest in Los Angeles County. With a high educational level of attainment, Hollywood residents are interested in their community and involved in civic affairs. Here is a snapshot of Hollywood - the community.
42 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD COMMUNITY & BUSINESS PROFILE
POPULATION 2019 Projection 208,773 2014 Estimate 203,100 2010 Census 199,190 2000 Census 208,497 Growth 2014-2015 2.79% Growth 2010-2014 1.96% Growth 2000-2010 -4.46% 2014 HOLLYWOOD POPULATION AGE 2014 Estimated Median Age 38.33 2014 Estimated Average Age 40 EDUCATION (FOR AGE 25 AND OVER) Less than 9th Grade 14,933 9.35% Some High School, no diploma 10,884 6.82% High School Graduate (or GED) 24,721 15.48% Some College, no degree 29,094 18.22% Associate Degree 10,741 6.73% Bachelor’s Degree 47,944 30.03% Master’s Degree 13,680 8.57% Professional School Degree 5,743 3.60% Doctorate Degree 5,743 1.20% 2014 ESTIMATED POPULATION BY AGE Age 0 to 4 8,142 4.01% Age 5 to 9 8,150 4.01% Age 10 to 14 7,098 3.49% Age 15 to 17 4,742 2.33% Age 18 to 20 5,518 2.72% Age 21 to 24 9,789 4.82% Age 25 to 34 45,630 22.47% Age 35 to 44 37,439 18.43% Age 45 to 54 29,486 14.52% Age 55 to 64 22,187 10.92% Age 65 to 74 13,414 6.60% Age 75 to 84 7,811 3.85% Age 85 and over 3,694 1.82% Age 16 and over 178,154 87.72% Age 18 and over 174,968 86.15% Age 21 and over 169,450 83.43% Age 65 and over 24,919 12.27% 2014
Male 106,422 52.40% Female 96,678 47.60%
POPULATION
ESTIMATED POPULATION BY SEX
SHAUN PAVONE/SHUTTERSTOCK.COM
HOUSEHOLDS
2014 ESTIMATED HOUSEHOLDS BY HOUSEHOLD INCOME Less than $15,000 19,607 19.98% $15,000 to $24,999 12,827 13.07% $25,000 to $34,999 10,948 11.15% $35,000 to $49,999 12,897 13.14% $50,000 to $74,999 14,888 15.17% $75,000 to $99,999 8,347 8.50% $100,000 to $124,999 5,987 6.10% $125,000 to $149,999 3,354 3.42% $150,000 to $199,999 3,423 3.49% $200,000 to $249,999 1,437 1.46% $250,000 to $499,999 2,915 2.97% $500,000 or more 1,516 1.54% 2014 ESTIMATED HOUSEHOLDS BY NUMBER OF VEHICLES No Vehicles 17,524 17.86% 1 Vehicle 48,867 49.79% 2 Vehicles 25,007 25.48% 3 Vehicles 5,131 5.23% 4 Vehicles 1,105 1.13% 5 or more Vehicles 512 0.52% 2014 ESTIMATED HOUSEHOLD EMPLOYED POPULATION AGE 16 AND OVER BY OCCUPATION Blue Collar 11,996 10.60% White Collar 75,402 66.60% Service & Farm 25,821 22.81% 2014 ESTIMATED HOUSEHOLDS BY HOUSEHOLD SIZE 1-person household 44,663 45.51% 2-person household 29,688 30.25% 3-person household 11,063 11.27% 4-person household 7,259 7.40% 5-person household 3,219 3.28% 6-person household 1,391 1.42% 7-person household 863 0.88% HOUSEHOLDS 2019 Projection 101,808 2014 Estimate 98,146 2010 Census 95,196 2000 Census 94,039 Growth 2014-2019 3.73% Growth 2010-2014 3.10% Growth 2000-2010 1.23% INFORMATION ON HOME SALES LOCATION METRIC 2010 2011 2012 2013 2014 Hollywood Single-Family Home Sales * 642 781 899 760 Hollywood Single-Family Home Median Price ($000s) 965.4 970.5 1,051.6 1,246.8 1,333.4 Los Angeles County Single-Family Home Median Price ($000s) 340.0 325.0 340.0 425.0 475.0 Hollywood Single-Family Home Median Price Change (%) • -0.5 4.9 22.3 8.7 Los Angeles County Single-Family Home Median Price Change (%) • -4.4 4.6 25.0 11.8 H HOLLYWOODCHAMBER.NET I 43
TOURISM
THE TOURISM SECTOR CONTINUES TO GROW
Hollywood is the epicenter of tourism in Los Angeles. Each year, millions of visitors (both local and from around the world) descend on Hollywood to experience the historic movie capital of the world and its many attractions. With new hotels under construction and on the drawing boards, and exciting new visitor experiences being planned at nearby Universal Studios, Hollywood faces a bright future in tourism. Here is a quick profile of the people who are coming to visit.
TOURISTS WALK ON HOLLYWOOD WALK OF FAME. THERE ARE OVER 2,550 CELEBRITY STARS.
ANNUAL VISITATION NUMBER OF UNIQUE VISITORS AVERAGE NUMBER OF VISITS NUMBER OF VISITS Hollywood hotel guests 655,000 4.1 2,685,00 Overnight visitors (excluding Hollywood hotel guests) 3,713,000 1.8 6,684,000 Day Visitors 1,767,000 1.4 2,546,000 TOTAL 6,135,000 1.9 11,915,000 HOTEL OCCUPANCY AND RATES 2013 2014 CHANGE (%) HOLLYWOOD Average Daily Rate ($) 197.8 220.8 +11.6 Occupancy (%) 81.7 82.2 +0.6 Revenue per Available Room ($) 161.6 181.4 +12.2 LOS ANGELES COUNTY Average Daily Rate ($) 168.0 180.1 +7.2 Occupancy (%) 81.5 83.4 +2.3 Revenue per Available Room ($) 136.9 150.2 +9.7 Source: PKF. Data year-to-date through September 2014. VISITOR PLACE OF RESIDENCE NUMBER OF UNIQUE VISITORS % OF TOTAL Los Angeles County 1,263,000 20.6% Other SoCal 827,000 13.5% Other U.S. 1,747,000 28.5% International 2,298,000 37.5% TOTAL 6,135,000 100%
HOLLYWOOD VISITOR INFORMATION Using data from two visitor profiles studies commissioned by Los Angeles Tourism and Convention Board (Los Angeles 2013 Active Leisure Visitor Profile and the 2013 Hollywood Visitor Profile), estimates were made of the number of annual visitors and total number of annual visits to Hollywood.
44 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD COMMUNITY & BUSINESS PROFILE
Hollywood “visitor” does not include those working or living in Hollywood but does include other Los Angeles County residents and those visiting Los Angeles from outside of Los Angeles County.
THINKSTOCK PHOTOS
HOLLYWOOD HOTEL GUESTS: AVERAGE ROOM RATE
The survey indicates the average room rate for visitors staying in a Hollywood hotel. International visitors appear to be more likely to stay in economy priced hotels/motels.
H HOLLYWOODCHAMBER.NET I 45 Domestic Excluding L.A. County International Over $250 15.2% 8.1% $201 to $250 15.2% 5.1% $151 to $200 26.1% 18.2% $101 to $150 28.3% 26.3% Under $100 15.% 42.4% Mean $177.74 $126.96 Sample Size 46 99 O% 10% 20% 30% 40% O v e r $ 25 0 $ 2 0 1 t o $ 25 0 $1 5 1 t o 2 0 0 $1 0 1 t o $1 5 0 U nde r $10 0 14.2% 11.3% 26.4 30.2% 17.9%
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323-464-0583 West LA/Santa Monica 310-557-1712 Burbank (818) 842-5444 Fax (818) 842-7153 • www.nowmessengerservice.net “When You Need It Now” 24-Hour Service, 7 Days a week Specialize in Entertainment, Advertising and Legal Industries • Licenced and Insured, Uniformed Couriers
Source: L.A. Tourism & Convention Bureau NOW
LA/Hollywood
TOURISM
DAILY SPENDING IN HOLLYWOOD
The typical visitor reported a daily spend of $156.46 while in Hollywood, which covered the cost of 2.2 persons. Therefore it is estimated that each visitor spends $71.12 daily in Hollywood. Chart at right shows mean averages of visitors questioned at each of these venues
Daily Spending by all respondents in Hollywood per Travel Party (Excluding Lodging).
ACTIVITIES IN HOLLYWOOD
See the Hollywood Walk of Fame
Visit Attraction(s) People-watching Visit Museum or Gallery
Attend a TV
Taping
Go to bars/ nightlife activities
Take a guided sightseeing tour Take pictures with/of costumed characters See a movie
Dining in restaurants (61.2%), Sightseeing (55.9%), Shopping (54.4%) and the Hollywood Walk of Fame (52.9%) are the most popular activities of all respondents. Chart at right shows breakdown by specific area of origin. Source: L.A. Tourism & Convention Board
46 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD COMMUNITY & BUSINESS PROFILE
Hollywood Hotels All Hotels Other Los Angeles Hotels All Private Residence All Day Tripper Lodging $169.23 $0.00 $0.00 $0.00 $0.00 Restaurants & Dining $85.07 $73.99 $67.47 $47.40 $55.05 Retail Store Purchases $58.05 $61.54 $60.82 $40.66 $44.55 Entertainment, Sightseeing & Activities $51.11 $40.99 $33.78 $25.63 $27.69 Gas, Parking & Local Transportation $17.53 $17.87 $17.52 $11.34 $15.13 Spa/Groom/ Health club $0.00 $0.00 $0.00 $0.28 $0.09 Other $2.52 $1.31 $0.72 $0.95 $0.79 Mean (per travel Party) $383.50 $195.69 $180.31 $126.27 $143.29 Mean (per person) $174.32 $88.95 $81.96 $57.40 $65.18 Sample Size 182 527 278 128 660 Los Angeles County Southern California Other Domestic International Dining in Restaurants 52.9% 61.3% 67.0% 61.2% General Sightseeing/ Photo Taking 27.4% 42.3% 60.4% 73.1% Shopping 40.9% 49.6% 56.3% 62.3% See the Hollywood Walk of Fame 23.6% 35.8% 59.7% 69.9% Visit Attraction(s) 19.2% 32.1% 48.3% 65.7% People-watching 36.5% 38.0% 41.0% 38.0% Visit Museum or Gallery 12.5% 19.0% 22.9% 27.4% Attend a TV Show Taping 23.1% 19.0% 27.1% 8.2% Go to bars/ nightlife activities 13.5% 20.4% 17.7% 19.8% Take a guided sightseeing tour 1.0% 5.8% 17.0% 24.3% Take pictures with/of costumed characters 3.4% 9.5% 13.5% 15.0% See a movie 13.0% 12.4% 7.6% 10.8% Attend a scheduled live performance 10.6% 12.4% 10.40% 6.3% Attend a festival or special event 9.6% 9.5% 4.5% 4.5% Visit a spa and/ or health club 0.5% 1.5% 1.7% 1.3%
Source: L.A. Tourism & Convention Board $0 $20 $40 $60 $80 Restaurants & Dining Retail
Purchases Entertainment, Sightseeing & Activities Hiking & Local Transportation Spa/Groom/ Helath Club Other $60.33 $47.72 $31.93 $15 37 $0.06 $1 05 Mean = $156.46 per party $71 12 per
Store
visitor
0% 20% 40% 60% 80% Dining
General Sightseeing/ Photo
Shopping
in Restaurants
Taking
Show
Attend
Visit
and/or health club 61.2% 55.9% 54 4% 52 9% 46.6% 38 5% 21.9% 18 1% 18 0% 14.9% 11.5% 10 6% 9 2% 6 2% 1.3%
Attend a scheduled live performance
a festival or special event
a spa
VISITOR PLACE OF RESIDENCE
In total, nearly 80 percent of visitors to Hollywood live outside Los Angeles County, including 37.5 percent who are international visitors. Among non-local visitors, the percent of International visitors is almost half (47%) clearly showing that Hollywood is a key factor in attracting International visitors to Los Angeles.
RESIDENCE
Question: Which of the following best describes where you live?
EXPECTATIONS OF HOLLYWOOD EXPERIENCE
While the majority consider their Hollywood experience to have “met their expectations” (68.1%), over one fifth of visitors reports that their experience actually “exceeded their expectations” (21.7%)
TOTAL TIME SPENT IN HOLLYWOOD AREA
Putting the arrival and expected departure data together, a clear majority of Hollywood visitors (excluding hotel guests) expected to spend more than 4 hours in the area (65.2%). The average visitor expected to spend 5.2 hours in Hollywood.
Time Spent in Hollywood (excluding Hollywood Hotel Guests)
H HOLLYWOODCHAMBER.NET I 47 Los
Southern
International Exceeded Expectations 18.3% 22.1% 26.4% 20.0% Met Expectations 75.0% 71.3% 64.1% 66.1% Less Than Expected 6.7% 6.6% 9.5% 13.9% Sample Size 208 136 284 375
Angeles County
California Other Domestic
Source: L.A. Tourism & Convention Board Source: L.A. Tourism & Convention Board
0% 10% 20% 30% 40% Outside the United States Elsewhere in the United States Los Angeles County, outside of Hollywood Area Southern California, outside of Los Angeles County 37 5% 28.5% 20.6% 13.5% 0% 20% 40% 60% 80% Over 4 hours 65.2% 2 to 4 hours 34.9% Less than 2 hours 7 5% Mean = 5.2 Source: L.A. Tourism & Convention Board 0% 20% 40% 60% 80% Exceeded expectation 21 7% Met expectations 68.1% Less than expected 10 2% PHOTO KAYTE DEIOMA / CRA/LA HOLLYWOOD PHOTO BANK THE LAW OFFICES OF DEREK S. YEE BUSINESS LAW • Business Formations, Transactions and Litigation • Employment Law • Intellectual Property (Trademarks and Copyrights) 6464 W. Sunset Boulevard Penthouse Suite 1175 Los Angeles, CA 90028 PH: (323) 443-7888 • FX: (323) 443-7889 derekyee@dsylaw.com • www.dsylaw.com Serving musicians, entertainment guilds as well as the Hollywood community 1-800-393-3833 323-462-6447 or 323-462-6471 Fax 323-462-4411 www.MusiciansCU.org 817 N. Vine Street Hollywood CA 90038
DEVELOPMENT
Hollywood has become one of the hottest development markets in Southern California. With more office space under construction than any place else in Los Angeles County, the entertainment industry is moving back to its historic roots. Thousands of new residential units are attracting young Millennials and tech savvy residents who want to live in an urban setting close to work and mass transit. Take a look at the business profile of Hollywood.
48 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD COMMUNITY & BUSINESS PROFILE TheCamdenLife.com APARTMENT HOMES OPENING 2016 THE CAMDEN PRIVATE EMPLOYMENT IN HOLLYWOOD BY INDUSTRY, 2013 INDUSTRY Hollywood Employment (000s) Growth 2012-13 Hollywood (%) Growth 2012-13 County (%) Location Quotient (County = 1)* Leisure and Hospitality 16.4 +2.0 +5.4 1.9 Health Care 13.7 +9.2 +37.7 1.2 Information 10.9 +2.2 +0.9 2.8 Retail Trade 7.4 -1.7 +1.5 0.9 Professional, Science, Tech, and Management 6.0 +1.0 +4.5 0.9 Education 3.2 -1.3 +2.6 1.5 Admin Support 2.7 -8.2 +4.8 0.5 Financial Services and Real Estate 2.2 +6.1 +0.2 0.5 Wholesale Trade 1.6 +5.8 +2.8 0.4 Transport/Warehouse 0.9 +3.7 +1.5 0.3 NR/Construction 0.7 +2.8 +6.0 0.3 Durable Goods 0.6 -7.3 +0.1 0.1 Total Private 71.4 +2.4 +3.0 Source: California Employment Development Department. * A higher Location Quotient indicates that employment in an industry is more concentrated in Hollywood than in Los Angeles County. HOLLYWOOD’S
OPPORTUNITIES
BOOM IS ATTRACTING MANY TO THE TECH
AND URBAN LIFESTYLE
ILLUSTRATION BY SHIMAHARA ILLUSTRATION COURTESY OF KILROY REALTY CORPORATION
PRIVATE SUBSECTORS IN HOLLYWOOD, 2013
PRIVATE SECTOR ANNUAL WAGES BY INDUSTRY, 2013
LeFRAK AND KENNEDY WILSON INVESTED IN HOLLYWOOD
LeFrak and Kennedy Wilson have been close partners for many years, including in Hollywood. Together, in 2007, they purchased 7060 Hollywood Blvd. and fully renovated the property creating a beautiful new Class A office building. 7060 Hollywood won the BOMA Greater Los Angeles 2013 Outstanding Building of the year (TOBY) Award for commercial properties of 100,000 – 249,999 sq ft. The TOBY Awards Program has been identified as the most prestigious of its kind in the commercial real estate industry. This exemplifies the commitment this partnership has to Hollywood.
LeFrak is a preeminent, family-owned property company committed to community development and long-term ownership. These principles, consistently applied, have strengthened and deepened the expertise that supports the company’s real estate leadership for over a century. LeFrak entered the Los Angeles market beginning in 2007 and has invested in and continues to own a dozen substantial commercial and residential properties located in the Los Angeles area, including Koreatown, Hollywood, Beverly Hills and Malibu.
To learn more about LeFrak, please visit lefrak.com
Founded in 1977, Kennedy Wilson is a vertically integrated global real estate investment and services company headquartered in Beverly Hills, CA, with 25 offices in the U.S., U.K., Ireland, Spain, Jersey and Japan. The company, on its own or with partners, invests opportunistically in a variety of real estate related investments, including commercial, multifamily, loan purchases and originations, residential, and hotels. Kennedy Wilson offers a comprehensive array of real estate services including investment management, property services, auction, conventional sales, brokerage and research.
For further information, please visit www.kennedywilson.com.
SUBSECTOR Employment (000s) Employment Annual Growth (%) Average Wage ($000s) Food and Drinking Places 12.2 +0.9 19.8 Motion Picture and Sound 8.0 +2.6 126.2 Hospitals 7.0 +11.6 73.3 Professional and Technical Services 5.4 +1.5 94.4 Educational Services 3.2 -1.3 44.5 Nursing Facilities 3.1 -0.2 32.4 Administrative Service 2.7 -8.2 29.6 Membership Association and Organization 2.0 +6.9 42.0 Ambulatory Services 1.9 +2.8 47.8 Performing Arts & Spectator Sports 1.8 +6.9 91.8 Source: California Employment Development Department.
INDUSTRY Average Wage ($000s) Growth 2012-13 Hollywood (%) Growth 2012-13 County (%) Hollywood vs. County (%)* Information 127.8 -0.3 -2.2 129.3 Prof, Sci, Tech & Mgmt. 91.9 +2.0 -2.3 102.6 Wholesale Trade 65.2 -3.4 -0.3 111.8 Fin. Svcs. & Real Estate 59.1 -4.8 -0.3 67.7 Health Care 54.6 +3.6 -21.5 134.4 Education 44.5 -3.2 +1.0 87.7 NR/Construction 40.2 +5.9 +0.4 68.3 Durable Goods 35.9 +6.8 +0.3 59.9 Transport/ Warehouse 34.6 +3.0 +2.8 59.6 Retail Trade 31.9 +1.2 -0.2 99.6 Admin Support 29.6 -0.3 -1.4 81.1 Leisure & Hospitality 29.2 -3.6 -3.0 87.0 TOTAL PRIVATE 57.8 +0.3 -1.3 107.6
Source: California Employment Development Department. *This figure measures the sector’s average annual wage in Hollywood relative to the sector’s average annual wage in Los Angeles County
H HOLLYWOODCHAMBER.NET I 49
Demographic information in this section was provided by Beacon Economics.
RENT Q1-09 TO Q3-14
50 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD COMMUNITY & BUSINESS PROFILE
RETAIL VACANCY RATES Q1-09 TO Q3-14 Leisure and Hospitality Health Care Prof, Sci, Tech, and Mgmt Information Wholesale Trade Admin Support Other Services Retail Trade Education Transport/Warehouse NR/Construction Non-Durable Goods Fin. Svcs. and Real Estate JOBS GAINED/LOST 125 100 75 50 25 0 0 500 1,000 1,500 2,000 2,500 2006 2007 2008 2009 2010 2011 2012 2013 2014 $ Million 2,474 1,918 997 662 410 384 381 332 216 141 70 32 26 Residential Non-Residential Q1-09 Q1-10 Q1-11 Q1-12 Q1-13 Q1-14 Los Angeles County Los Angeles County (%) Greater Hollywood Region (%) Hollywood Region 8.0 6.0 4.0 2.0 0.0 8.0 6.0 4.0 2.0 0.0 Q2-09 Q2-10 Q2-11 Q2-12 Q2-13 Q2-14 Los Angeles County Hollywood Region (Annual $ per SF.) Los Angeles County (Annual $ per SF.) Hollywood Region 32 31 30 29 28 42 41 40 39 38 Source: REIS Source: REIS EMPLOYMENT CHANGE, HOLLYWOOD, 2010-2013 BUILDING PERMIT VALUES IN HOLLYWOOD Leisure and Hospitality Health Care Prof, Sci, Tech, and Mgmt Information Wholesale Trade Admin Support Other Services Retail Trade Education Transport/Warehouse NR/Construction Non-Durable Goods Fin. Svcs. and Real Estate JOBS GAINED/LOST 125 100 75 50 25 0 0 500 1,000 1,500 2,000 2,500 2006 2007 2008 2009 2010 2011 2012 2013 2014 $ Million 2,474 1,918 997 662 410 384 381 332 216 141 70 32 26 Residential Non-Residential Q1-09 Q1-10 Q1-11 Q1-12 Q1-13 Q1-14 Los Angeles County Los Angeles County (%) Greater Hollywood Region (%) Hollywood Region 8.0 6.0 4.0 2.0 0.0 8.0 6.0 4.0 2.0 0.0 Q2-09 Q2-10 Q2-11 Q2-12 Q2-13 Q2-14 Los Angeles County Hollywood Region (Annual $ per SF.) Los Angeles County (Annual $ per SF.) Hollywood Region 32 31 30 29 28 42 41 40 39 38 Leisure and Hospitality Health Care Prof, Sci, Tech, and Mgmt Information Wholesale Trade Admin Support Other Services Retail Trade Education Transport/Warehouse NR/Construction Non-Durable Goods Fin. Svcs. and Real Estate JOBS GAINED/LOST 125 100 75 50 25 0 0 500 1,000 1,500 2,000 2,500 2006 2007 2008 2009 2010 2011 2012 2013 2014 $ Million 2,474 1,918 997 662 410 384 381 332 216 141 70 32 26 Residential Non-Residential Q1-09 Q1-10 Q1-11 Q1-12 Q1-13 Q1-14 Los Angeles County Los Angeles County (%) Greater Hollywood Region (%) Hollywood Region 8.0 6.0 4.0 2.0 0.0 8.0 6.0 4.0 2.0 0.0 Q2-09 Q2-10 Q2-11 Q2-12 Q2-13 Q2-14 Los Angeles County Hollywood Region (Annual $ per SF.) Los Angeles County (Annual $ per SF.) Hollywood Region 32 31 30 29 28 42 41 40 39 38 Source: California Employment Development Department Source: Los Angeles City Department of Building and Safety. Note: Fiscal Year 2005-06 to FY2013-14
DEVELOPMENT
OFFICE RENT Q1-09 TO Q3-14 HOLLYWOOD MULTI-FAMILY RESIDENTIAL PROJECTS. UNITS COMPLETED 2003-2015 VACANCY RATE Currently (2016) there are 6,547 units in the pipeline. *Number of units under construction in 2016. This information provided by Hollywood Chamber of Commerce. Q2-09 Q2-10 Q2-11 Q2-12 Q2-13 Q2-14 Los Angeles County Los Angeles County (Annual $ per SF.) Hollywood Region (Annual $ per SF.) Hollywood Region 35 34 33 32 31 40 39 38 37 36 Q1-09 Q1-10 Q1-11 Q1-12 Q1-13 Q1-14 Los Angeles County Los Angeles County (%) Hollywood Region (%) Hollywood Region 20.0 15.0 10.0 5.0 20.0 15.0 10.0 5.0 4 ‘13 ‘14 ‘15 1 2 3 4 4 1 2 3 16 15 14 13 12 11 188 1823 2016 0 500 1000 1500 2000 RETAIL
Leisure and Hospitality Health Care Prof, Sci, Tech, and Mgmt Information Wholesale Trade Admin Support Other Services Retail Trade Education Transport/Warehouse NR/Construction Non-Durable Goods Fin. Svcs. and Real Estate JOBS GAINED/LOST 125 100 75 50 25 0 0 500 1,000 1,500 2,000 2,500 2006 2007 2008 2009 2010 2011 2012 2013 2014 $ Million 2,474 1,918 997 662 410 384 381 332 216 141 70 32 26 Residential Non-Residential Q1-09 Q1-10 Q1-11 Q1-12 Q1-13 Q1-14 Los Angeles County Los Angeles County (%) Greater Hollywood Region (%) Hollywood Region 8.0 6.0 4.0 2.0 0.0 8.0 6.0 4.0 2.0 0.0 Q2-09 Q2-10 Q2-11 Q2-12 Q2-13 Q2-14 Los Angeles County Hollywood Region (Annual $ per SF.) Los Angeles County (Annual $ per SF.) Hollywood Region 32 31 30 29 28 42 41 40 39 38
HOLLYWOOD TOP EMPLOYERS
Includes employees, clients, and tenants housed on-site and seasonal variations in employment.
COMPANY ADDRESS BUSINESS TYPE # OF EMPLOYEES Kaiser Permanente Hospital 4747 Sunset Blvd. Hollywood, CA 90027 Hospital 6,000 Universal Studios, Inc. 100 Universal City Plaza Universal City, CA 91608 Motion Picture Studio 5,000 *Paramount Pictures 5555 Melrose Ave. Hollywood, CA 90027 Motion Picture Studio 5,000 Children’s Hospital of Los Angeles 4650 Sunset Blvd. Hollywood, CA 90027 Hospital 4,994 *Sunset Gower/Sunset Bronson Studio 1430 N. Gower, Box 21, Hollywood, CA 90028 Motion Picture & TV Studio 2,500 Los Angeles City College 855 N. Vermont Ave. Los Angeles, CA 90029 Community College 1,418 Hollywood Presbyterian Medical Center 1300 N. Vermont Ave. Hollywood, CA 90027 Hospital 1,200 Live Nation 7060 Hollywood Blvd. Hollywood, CA 90028 Music Event Production 1,000 j2 Global, Inc. 6922 Hollywood Blvd. Hollywood, CA 90028 Internet Business 860 *The Prospect Studios 4151 Prospect Ave. Los Angeles, CA 90027 Television Studios 850 CBS Television City 7800 Beverly Blvd. Los Angeles, CA 90036 Television & Radio 700 The Original Farmers Market 6333 W. 3rd Street Hollywood, CA 90036 Retail 600 Trailer Park 6922 Hollywood Blvd. Hollywood, CA 90028 Advertising Agency 556 W Hotel 6250 Hollywood Blvd. Hollywood, CA 90028 Hotel 400 Roosevelt Hotel 7000 Hollywood Blvd. Hollywood, CA 90028 Hotel 399 Loews Hollywood Hotel 1755 N. Highland Ave. Hollywood, CA 90028 Hotel 385 Technicolor 6040 Sunset Blvd. Hollywood, CA 90028 Film & TV Production 375 Capitol Records 1750 Vine St. Hollywood, CA 90028 Record Company 320 Southern California Hospital at Hollywood 6245 DeLongre Ave. Hollywood, CA 90028 Hospital 270 Home Depot 5600 Sunset Blvd. Hollywood, CA 90028 Retail 250 KTLA 5800 Sunset Blvd. Hollywood, CA 90028 Television 250 Amoeba Music 6400 Sunset Blvd. Los Angeles, CA 90028 Record, Tapes, CDs 242
H HOLLYWOODCHAMBER.NET I 51
*
BUSINESS RESOURCE TELEPHONE NUMBERS
NEIGHBORHOOD COUNCILS
Central Hollywood Neighborhood Council www.chnc.org
Hollywood Hills West Neighborhood Council www.hhwnc.org
(310) 854-6000
Hollywood United Neighborhood Council www.hollywoodunitednc.org
Hollywood Studio District Neighborhood Council www.hsdnc.org (323) 301-4818
East Hollywood Neighborhood Council www.easthollywood.net
(323) 639-3462
Los Feliz Neighborhood Council http://losfeliznc.org/
BUSINESS RESOURCE
Abandoned Vehicles (800)222-6366
Animal Regulation (888)452-7381
Assessor, L.A. County (213)974-3211
Attorney General's Office Complaints & Inquiries (800)952-5225
Better Business Bureau (310)945-3166
Building and Safety (888)524-2845
Chamber of Commerce (323)469-8311
City Clerk General Information (213)978-1043
Consumer Affairs (L.A. County) (213)974-1452
Convention & Visitors Bureau/ Visitors Information (213)624-7300
Economic Development Corporation of L.A. County (213)236-4800
FILMING OFFICES
Film LA City\County (213)977-8624
California Film Commission (323)860-2960
Hollywood Entertainment District (323)463-6767
HOMELESS SERVICES
Children of the Night (818)908-4474
Covenant House (323)461-3131
Gay & Lesbian Community Services Center (323)993-7400
SABAN Free Clinic (323)653-1990
L.A. Youth Network (323)467-8466
My Friend's Place (323)908-0011
Salvation Army (323)960-0640
Library (Hollywood) (323)856-8260
LOS ANGELES POLICE DEPARTMENT
Hollywood Division (213)972-2971
Northeast Division (213)344-5701
Rampart Division (213)484-3403
Wilshire Division . (213)473-0476
Metro (Metropolitan Transportation Authority) (213)626-4455
Planning Department (L.A. City) (213)482-7077
Post Office (Hollywood) (800)275-8777
Street Lighting (213)847-1459
Street Maintenance (213)847-2999
Transportation Temporary Parking Signs (213)485-2298
Walk of Fame Information (323)469-8311
WATER AND POWER (DWP)
Customer Service (800)342-5397
Conservation Information (800)827-5397
H HOLLYWOODCHAMBER.NET I 53 The Hollywood Guide and Business Profile is a publication of the Hollywood Chamber of Commerce. For more information about the Hollywood Chamber of Commerce, or about doing business in the Hollywood community, please call the Hollywood Chamber of Commerce between the hours of 9 a.m. and 5 p.m. Monday through Friday, at (323)469-8311 or visit www.hollywoodchamber.net. ©2016 All rights reserved. Printed in U.S.A.
LOCAL GOVERNMENT OFFICIALS
LOCAL OFFICIALS
Eric Garcetti City of Los Angeles Mayor
200 North Spring Street, Room 303
Los Angeles, CA 90012
Tel: (213) 978-0600
Fax: (213) 978-0750
Email: mayor.garcetti@lacity.org
Website: http://lamayor.org
Mitch O'Farrell
City of Los Angeles
Councilmember, District 13 200 North Spring Street, Room 480 Los Angeles, CA 90012
Tel: (213) 473-7013
Fax: (213) 473-7734
Email: councilmember.ofarrell@ lacity.org
Website: http://www.cd13.com/
District Office 1722 Sunset Blvd Los Angeles, CA 90026
Tel: (213) 207-3015
Fax: (213) 207-3031
David Ryu City of Los Angeles
Councilmember, District 4
200 N. Spring Street, Room 425 Los Angeles, CA 90012
Phone: (213) 473-7004
Email: david.ryu@lacity.org
Website: http://davidryu.lacity.org/
Hollywood Field Office 6501 Fountain Avenue Los Angeles, CA 90028
Phone: (323) 957-6415
Sheila Kuehl County of Los Angeles Supervisor, Third District 821 Kenneth Hahn Hall of Administration 500 W. Temple St. Los Angeles, CA 90012
Tel: (213) 974-3333
Email: sheila@bos.lacounty.gov
Website: http://supervisorkuehl. com/
STATE OFFICIALS
Jerry Brown Governor, State of California State Capitol Building Suite 1173
Sacramento, CA 95814
Tel: (916) 445-2841
Fax: (916) 558-3160
Website: http://www.gov.ca.gov
Ben Allen California State Senate, District 26 State Capitol, Room 2054
Sacramento, CA 95814
Phone: (916) 651-4026
Fax: (916) 445-8899
Website: http://sd26.senate. ca.gov
District Office 2512 Artesia Blvd., #320
Redondo Beach, CA 90278-3279
Tel: (310) 318-6994
Fax: (310) 318-6733
Kevin de León California Senate President pro Tempore
State Senate, District 24 State Capitol, Room 205
Sacramento, CA 95814
Tel: (916) 651-4024
Fax: (916) 651-4924
Website: http://sd24.senate. ca.gov/
District Office: 1808 W. Sunset Blvd.
Los Angeles, CA 90026
Tel: (213) 483-9300
Fax: (213) 483-9305
Richard Bloom State Assembly, District 50 State Capitol
P.O. Box 942849
Sacramento, CA 94249-0050
Tel: (916) 319-2050
Fax: (916) 319-2150
Website: http://asmdc.org/ members/a50/
District Office: 2800 28th Street, Suite 105
Santa Monica, CA 90405
Tel: (310) 450-0041
Fax: (310) 450-6090
Mike Gatto
State Assembly, District 43
State Capitol
P.O. Box 942849
Sacramento, CA 94249-0043
Tel: (916) 319-2043
Fax: (916) 319-2143
Website: http://asmdc.org/ members/a43/
District Office: 300 East Magnolia Boulevard Suite 504
Burbank, CA 91502
Tel: (818) 558-3043
Fax: (818) 558-3042
Adrin Nazarian State Assembly, District 46 State Capitol
P.O. Box 942849
Sacramento, CA 94249-0046
Tel: (916) 319-2046
Fax: (916) 319-2146
Website: http://asmdc.org/ members/a46/
District Office
6150 Van Nuys Blvd. Suite 300
Van Nuys, Ca 91401
Tel: (818) 376-4246
Fax: (818) 376-4252
FEDERAL
Barbara Boxer
U.S. Senate 112 Hart Senate Office Building
Washington, D.C. 20510
Tel: (202) 224-3553
Website: http://boxer.senate. gov/
312 N. Spring Street, Suite 1748
Los Angeles, CA 90012
Tel: (213) 894-5000
Fax: (202) 224-0357
Dianne Feinstein
U.S. Senate
331 Hart Senate Office Building
Washington, DC 20510
Tel: (202) 224-3841
Fax: (202) 228-3954
Website: http://feinstein.senate. gov/
11111 Santa Monica Boulevard, Suite 915 Los Angeles, CA 90025
Tel: (310) 914-7300
Fax: (310) 914-7318
Adam Schiff
U.S. Congress, District 28
2411 Rayburn HOB
Washington D.C. 20515
Tel: (202) 225-4176
Fax: (202) 225-5828
Website: http://schiff.house.gov/
District Office 245 E. Olive Ave. Suite 200
Burbank, CA 91502
Tel: (818) 450-2900
(323) 315-5555
Fax: (818) 450-2928
54 I HOLLYWOOD CHAMBER OF COMMERCE H 2016 - 2017 HOLLYWOOD GUIDE
SHUTTERSTOCK
THE
DOME
6360 Sunset Blvd., Hollywood, California 90028
ARCLIGHT CINEMAS
(323) 464 - 1478
www.arclightcinemas.com
STELLA BARRA PIZZERIA
(323 )301 - 4001
www.stellabarra.com
24 HOUR FITNESS
(323) 461 - 2024
www.24 hourfitness.com
CAFFE PRIMO
(323) 467 - 7630
www.iloveprimo.com
VEGGIE GRILL
(323) 962 - 3354
www.veggiegrill.com
AT THE BEACH
(323) 469 - 8267
www.atbtanning.com
BLUE C SUSHI
(323) 391 - 2241
www.bluecsushi.com
A Development by 120 N. Robertson Blvd, Los Angeles, CA 90048 Phone: (310) 652-3620 Facsimile: (310) 652- 8538
Celebrating 30 Years in Los Angeles For general information, visit emerson.edu/ela or call 323-952-6411. Kevin Bright, Vice President and Founding Director @kbrightELA A Resource for the Hollywood Community and Beyond Learn from industry leaders in our public lecture series, create a customized education program for your business, and take advantage of countless career development opportunities. Take a Course to Advance Your Career Continue your lifelong learning goals and gain new skills by enrolling in a Professional Studies course. ELA_ProfessionalStudies@ emerson.edu
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East Coast College Internship Program in Hollywood 3,000 Hours of Community Service Provided by Students Annually 4,500 Alumni in the LA Region
Emerson College
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utilizing
First