During the Pasadena Tournament of Roses Parade in 1925, a band marches down Colorado Boulevard followed by floats covered with flowers.
leadership to bear on important issues of the community; to create a business climate that will attract and retain jobs; to build quality educational systems; to build infrastructure to improve transportation; and to support new companies and new jobs. All these things were part of the mission of the Chamber in 1888, and that remains our mission today. At the moment, the Chamber is taking action on multiple fronts, says Toebben. Of Roses in january One of the greatest marketing promotions ever conceived to sell a city was the New Years’ Day Tournament of Roses
The Chamber of Commerce creates a new Department of Meteorology and Aeronautics under the management of Dr. Ford Carpenter.
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Parade. Every year since its founding in 1890, the parade has showcased a Los Angeles as a place where you can festoon floats with thousands of blooming flowers when most Americans are shoveling snow. Other great promotions included Hollywood’s depiction of Los Angeles as the glamorous home to the stars, while the City’s beach culture of sand and surf gave rise to a new life style! “Today,” said Toebben, “tourism is the number one industry in Los Angeles. By tourism we mean the entire visitor-industry, which also includes the business traveler. It’s the largest industry in terms of its number of employees.
World Trade Week is initiated to promote the need for international commerce.
1927
Car Culture and Beyond Because of its vastness, transportation throughout L.A. has grown into a problem of epic proportion. Freeways, which were once seen as the utopian solution, have turned into a nightmare of snarled congestion during rush hour. Finding a solution is a prime concern of the Chamber of Commerce. “Right now we are involved with a lot of other groups to gain more transportation dollars for our community, so we can build our transportation projects faster,” said Toebben, emphatically. Our Port o’ Call When the Los Angeles Chamber of Commerce put its weight behind the construction of the Port of Los Angeles
Los Angeles hosts the Games of the 10th Olympiad. The centerpiece is Olympic Stadium, later renamed the Los Angeles Memorial Coliseum.
1932
The Chamber of Commerce fights for legislation to finance the construction of a freeway system for Los Angeles.
1946
Los Angeles Area Chamber of Commerce
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