This is an important point because the physicality of an object evokes the fact that it was fabricated, and in the case of independent publications, often in limited editions or by hand. In his day, Ruskin (2008) infused the definition of craftsmanship with the idea of acknowledging the making, the efforts and the human thought in the process by celebrating imperfections in the work. Interestingly, Tom Taylor refers to this very idea when asked in the interview why he works: 'to have made something that is your own, you don't care about the quality as much. [...] it's the magic of making it that weighs more.' (Taylor to Métayer, 2013) As for the self-published artists and writers, when asked what they enjoy the most about making a publication in print, they evoke similar terms, such as 'control', 'involvement', 'process', 'satisfaction', 'working with my hands', and 'holding the fruit of your labours' (Anonymous Self-Published Authors/Artists to Métayer, 2013). These notions are central to craftsmanship, and also relate to the experiential lifestyle defined in the literature review (Richard Florida, 2002; David Brooks, 2000). For Intern (to Métayer, 2013), 'It is great to experience the manifestation of all the hard work, considerations and passion that goes into creating that final artifact.' And the experience of physicality itself, the smell and touch, is something that 'we're starting to miss' according to the magazine Offscreen (to Métayer, 2013). Making a physical publication also means, for the participants, getting involved in the process and establishing one's presence. Tom Taylor speaks of the satisfaction of 'someone seeing his or her work made physical.' (Taylor to Métayer, 2013), and tells the interesting story of his meeting with journalists from The Guardian to whom he presented a newspaper dummy made the day earlier. These journalists, remote from the process of making the newspaper they had been working at for years, as Sennett describes, were blown away: ' "Wow you made a newspaper, how did that happen?" These were journalists who made a newspaper every single day' (Taylor to Métayer, 2013). This is the reason why Newspaper Club tries to show the process of making their newspapers to the clients who order them, so that they can feel close to it.
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