A changing world that has great needs and expectations. Our duty is to identify and work on these opportunities, so that we can align companies in an attractive way that meets the expectations of the products and services demanded by consumers. ¿How do you imagine your company in 10 years? Meeting the expectations of a market in constant change, so that we can generate valuable businesses for shareholders, employees, customers and the community. How would you describe your relationship with CMPC? An old, ethical and transparent relationship where the two companies have always sought and together achieved a balance in their needs.
PAPER MACHINE II, SECOND SANTA MARIA’S PAPER FACTORY (1982).
What are the main challenges facing your company?
Have you ever visited Chile? When and what were your impressions? Yes. I have been in Chile several times. The first time was in the 90s, when I had the chance to enjoy the good gastronomy and the hospitality of the Chileans as well as being able to appreciate its natural beauty.
SHORT ANSWERS, PERSONAL FLAVOR Your favorite food: french and spanish cuisine Your favorite book and song: Management books and rock’n roll Your favorite vacation destiny: remote destinations with snow The happiest moment in your life? My children’s date of birth IN THE EARLY 1980’S, THE COMPANY BEGINS TO EXPAND IT’S SALES TO THE INTERNATIONAL MARKET.
BASIC INFORMATION: Marcelo Podolan Lacerda has worked in the company for more than 25 years. He is graduated in Business Administration from FAFIG-UNICENTRO, he has studied at Regis University School in the US and Insead Executive Education in France. He also has international training in topics such Balanced Scorecard at Symentics, part of the BSC Foundation; TPM Consultant training at IMC International and Leadership Training at the Wharton School-Fundação Dom Cabral, in the United States. He is also an IPO member in Curitiba.
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Best advice you ever received: trust human beings Do you practice any sports? Which one? Gym, walking and running practices Your favorite word: harmony 49