More optimistic than ever
for grown ups
FRANCISCO RUIZ TAGLE:
We must open our doors and let ourselves be seen and known
you would love to know
PRIVATE EFFORTS FOR NET ZERO
O U R C O M PA N Y CMPC is a global enterprise that manufactures and markets fiber products derived from certified sustainable plantations and recycled materials, including wood, pulp, paper, packaging, and tissue.
Direction Guillermo Turner Olea Head of Corporate Affairs CMPC
This magazine has been jointly developed by the company and Softpower Connections Consulting (SPC).
Supervision Francisco Torrealba Hahn Manager of Public Affairs
Our Fiber (OF) seeks to strengthen the company’s bond with each one of its stakeholders, discussing a range of industry-related topics and addressing the daily challenges we face as professionals and citizens.
Coordination Jennyfer Salvo Cofman Director of SPC
We hope that you enjoy reading this issue.
Design Galio Estudio.cl Printed by Ograma
COP26 CHAMPION, GONZ ALO MUÑOZ: “TODAY, I AM E VEN MORE OPTIMISTIC THAN I WAS BEFORE COP 26”
PRIVATE EFFORTS FOR NET ZERO
VIDEO GAMES FOR A NEW GENER ATION
CHILE AN ARTISTS YOU WOULD LOVE TO KNOW
FR ANCISCO RUIZ-TAGLE, CEO OF CMPC: WE MUST OPEN OUR DOORS AND LET OURSELVES BE SEEN AND KNOWN
FIFA WORLD CUP 2022: A PR ACTICAL GUIDE TO QATAR
Luis Álvarez Vallejos is a journalist and holds an MA in strategic communication. He was Editor of Economy and Finance at Reuters office in Chile, Editor of Politics and Economy at TVN, Deputy Director of Diario Financiero and La Hora, and Chief Editor of La Tercera and Revista Qué Pasa. He was Head of Strategic Communication at the consulting agency Imaginacción, and Head of Communications at the Central Bank of Chile for over a decade. He currently works in financial education and communications consulting.
Adela Boltansky Screenwriter, writer, translator and journalist. Trained in Santiago and London, her credits as a screenwriter include soap operas and series for Canal 13 and Telemundo. After more than twenty years of experience in written, audiovisual and online media, she currently divides her time between creative writing and copywriting for marketing, with the firm conviction that, far from being the exclusive domain of fiction, the power of language and stories is a powerful tool that can enrich brand building and corporate communication.
Marcela Corvalán is an outstanding journalist who specializes in economic issues. She was a reporter and editor of international economics at Diario Financiero, contributor to Capital Magazine, member of the founding team of newspaper Pulso, and senior reporter for the business section of the newspaper La Tercera. In this position, Marcela was also editor of the Financial Times section of the paper’s weekly Sunday business supplement. She was also a translator and editor of the annual magazine El Mundo of The Economist. Since May 2015, Marcela works in corporate communications and maintains her passion for journalism, collaborating with different publications. 6
Alejandro Alaluf Bacal is a Journalist, born and raised in Santiago, Chile, with a UCLA degree in Broadcasting. He has worked in several outlets for more than 25 years, including print, TV, radio and digital media. He specializes in the video game industry, technology’s innovation and pop culture. In fact, he’s a video game academic at the Universidad Católica de Chile.
Bárbara Gutiérrez is a journalist specializing in economics,international relations, agriculture and gender issues. She has worked for more than 20 years in the media industry as Editor of Economics and Politics at Diario Financiero, and as a journalist for La Epoca and La Tercera. She is Head of External Communication at Universidad Santo Tomás. She has served as Communications Director of the Chilean Ministry of Agriculture, Executive Vice President of the Communications, Training and Culture Foundation (Fucoa), and as Communications Director for the Intendencia of Santiago, Chile.
Reut Yonasi-Spindel is a graduate of the ultra-Orthodox education system in Israel. She holds a bachelor’s degree in educational administration from Bar Ilan University and a master’s degree in political communication from Tel Aviv University. She is also a graduate of the Department of Screenwriting and Film at the School of Communication and Digital Arts at the Open University and she is working on an original screenplay dealing with ethnic tensions in the ultra-Orthodox sector in Israel. She has worked in the Prime Minister’s Office in providing organizational consulting and leading and developing projects in the field of HR, active recruitment and employment diversity. Alongside public action, she is active in the social arena, and a member of the “Arevot” organization - a women’s forum, open to women from a variety of communities in Israel, which deals with the encounter between tradition, feminism and social justice.
Jennyfer Salvo is a journalist and an expert in communication, marketing and international business. She directs Softpower Connections Consulting, which helps governments and companies promote innovation and bring their businesses to an international scale. She is the Tel Aviv University liaison for Chile, Perú, Mexico, Costa Rica and Panama. She is a Start Up Chile mentor, and a Reuters Foundation and Vital Voices Fellow. She was the Assistant Director of ProChile, the Chilean government’s international promotion bureau. She began her career as a journalist, working at a prominent Chilean TV station and newspaper, as well as other media outlets in Latin American and Europe. She has interviewed global leaders like Michail Gorbachov, Mario Vargas Llosa and Shimon Peres, among many others. Over the past 20 years, Jennyfer has worked in public policy and international promotion by advising companies, NGOs and governments, as well as teaching at universities and lecturing internationally.l
Francisca Garay is a Journalist from the Pontificia Universidad Católica de Chile. Awarded in investigative journalism, her report “Public Hospitals sterilize women with disabilities without complying with the regulations” was the national winner of the ETECOM Chile 2016 prize. Thanks to this publication, it was possible to update the country’s Penal Code on this matter. Specializing in Sustainability and Corporate Affairs, she has worked with companies in Latin America, Europe and the US. She embarked on the digital nomad lifestyle a year ago, and is currently working from Southeast Asia. In 2020, she co-founded Capisci Media, a Strategic Communication and Digital Marketing agency that focuses on positioning their clients on different digital networks.
Ana María Echeverría Lubbert es fotógrafa y licenciada en Bellas Artes de la Universidad de Chile. Ha trabajado en los principales medios de comunicación e instituciones culturales de Chile y Perú. Es autora y creadora del concepto editorial de la colección de libros “Intimidad de la Creación”, una serie de libros de fotografías sobre el quehacer creativo de más de ochenta connotados artistas peruanos de las últimas décadas. Entre ellos: “Talleres de Artistas plásticos del Perú” ,”Arquitectos contemporáneos del Perú” “Autores y compositores del Perú”y “Arte y Moda, diseñadores vanguardistas del Perú”. Ha participado en numerosas exposiciones colectivas de pintura, grabado y fotografía en Chile y Perú. Actualmente trabaja en fotografía independiente siendo la fotografía editorial su mayor medio de expresión.
CMPC is a company with a global presence that is aware of its leadership role. We felt that the pandemic could not come and hopefully go, without us taking the time to reflect on what has happened and on other potential events that could happen in the future. We are a 100-year-old company, and our current goal is to strengthen our foundations for the next 100 years to come, and to do so we need to analyze future scenarios and make decisions to become proactive builders of that future, and not just spectators. The climate crisis is one of those scenarios we must face working together, both the private and public sectors. The Net Zero initiative has been and continues to be a great opportunity to build a roadmap with the world’s leading companies, where each of us has done its best to provide tools that are helpful for everyone to use. At the same time, we keep following the data and information that science is providing on an ongoing basis, because the problem we are facing is also evolving permanently. If there is a lesson to be learnt from both crises, the pandemic and global warming, is that some challenges require us to meet them with a united front. As countries, companies, institutions, communities and also as individuals, global challenges make global citizens out of all of us. For a fighting chance, we need to fight together. 8
PR I VAT E EFF OR T S F OR NE T ZER O BY LUIS ALVÁREZ V.
Race to Zero, Business Ambition for 1.5°C, Climate Pledge, Climate Action for Finance, Science Based Targets - what do these names have in common? They are all private initiatives that seek to accelerate the fight against climate change. 10
Multiple private and public initiatives aim to combat climate change, going even beyond the commitments that their governments have undertaken, which may be influenced by aspects such as the magnitude of the local economy or the ideological leaning of their leaders. COP 26, a 2-week summit held in Glasgow, was attended by 120 world leaders and received representatives from 200 countries. By pressuring governments to focus more on concrete actions and less on never-ending negotiations, private initiatives played a key role. The event opened with dramatic calls: “Enough of treating nature like a toilet. Enough of killing ourselves with carbon. We are digging our own graves,” said UN Secretary General António Guterres at the opening session. Meanwhile, outside, environmental groups led by the now iconic 18-year-old Swedish activist Greta Thunberg insisted that the summit was just “blah, blah, blah”. After two frantic weeks of speeches, hundreds of meetings and last-minute negotiations, the final declaration of just over seven pages reaffirmed the countries’ commitment to tackle this colossal challenge to humanity. The goal is to halt global warming -which can already be considered the cause of numerous disasters and hundreds of deaths- aiming at capping global temperature increase at 1.5 degrees Celsius by 2050 from pre-industrial levels. For the first time in meetings of this kind, COP 26 also addressed coal and fossil fuels as the main polluting source. The original idea was to move towards a global ban, but last-minute pressures, mainly from India, managed to polish wording and bring it to “gradually reduce. ”
This point opened a controversy regarding the results of COP 26, because while some experts consider that coal and fossil fuels were rebuked, others -especially the international press and environmental organizations- consider the final declaration lukewarm or insufficient. “Glasgow created unprecedented convergence between investors, businesses, cities and subnational regions, and this can drive real economy transformation”, said a statement by Gonzalo Muñoz and Nigel Topping, the two High-Level Champions of the Race to Zero and Race to Resilience campaigns, which are supported by the United Nations and seek to bring together non-governmental entities so that they acquire the commitment to half their net carbon emissions by 2030. The campaign was created to gather momentum for the Climate Action Alliance, launched in September 2019 by the President of Chile, Sebastián Piñera. At the time, Chile was set to preside as host country for COP 25, but the social outburst that began a couple of weeks before forced a last-minute change of location, and Madrid was chosen as the alternative to Santiago. To ensure its continuity, Race to Zero was designed to be led by two High-Level Champions, one from Chile, one from the UK, since the United Kingdom was already in place to host COP 26. The Chilean designee was Gonzalo Muñoz, founder of an innovative system to recycle household waste, and Nigel Topping, an entrepreneur dedicated to actions against climate change, was chosen as his UK counterpart. “Race to Resilience’s partner initiatives now cover over 2.3 billion people and 100 natural systems from across 100 countries,” said a statement issued by both champions at the end of COP 26. Against their own expectations, the campaign has already attracted 5,235 companies, 67 regions, 441 financial institutions, 1,039 higher education institutions and 52 health institutions, all committed to actions to reduce polluting emissions and willing to report on them as required. To complement Race to Zero, private companies developed the Business Ambition for 1.5°C campaign, a global coalition of UN agencies, business and manufacturing leaders united in their commitment to ambitious emission reduction goals, and in their desire to achieve net zero emissions by 2050. All these goals and commitments are in line with the latest scientific research on climate change, and therefore are that much more accurate in establishing what needs to be done. To this end, companies join the Science Based Targets initiative (SBTi), a coalition that created the framework for emissions reductions in line with climate science and the Net-Zero global standard, which enable companies to meet their commitments by setting short- and long-term targets. It currently encompasses more than 1,000 companies representing $23 trillion in market capitalization, spanning 53 sectors in 60 countries and employing a total of more than 32 million people. The players in these non-state campaigns are not just paying lip service. One example is agriculture, which is responsible for 11 percent of global emissions, because it releases nitrous oxide and methane from livestock, and energy from cultivation, in addition to the use of water and the energy required to transport produce. To effectively contribute to the reduction of these emissions, this entire chain needs to be addressed with common standards.
The large companies that are rapidly joining these initiatives are generating a cascade effect on their customers and suppliers, including hundreds of thousands of small and medium-sized companies. On top of everything else, they will also be subject to new requirements pertaining to their financing. One of the announcements at COP 26 was the creation of the Glasgow Financial Alliance for Net-Zero (GFANZ), led by Mark Carney, UN Special Envoy on Climate Action and Finance and former chairman of the Bank of England. It is a consortium of more than 450 financial companies from 45 countries, bound together by a commitment to align their businesses, including lending and investment, to net-zero goals. It is mainly banks and investment funds dealing with billions of dollars that will put these objectives at the core of their relationship with clients, inviting climate experts, the NGO community and their own governments in the assessments and monitoring phases. The Climate Pledge, created by Amazon and Global Optimism, is another private initiative. So far, it unites 211 companies that share a commitment to reach net zero by 2040, which is 10 years before the Paris Agreement deadline. Their promoters expect to contribute a 5.4 percent reduction of current global emissions. Furthermore, members also commit to regularly measuring and reporting their emissions, to apply decarbonization strategies and compensations. “We are nowhere near where we need to be,” said former U.S. President Barack Obama, participating in COP 26 as a symbol of his country’s return to this stage. But experts recognize that the pressure for urgent action is increasingly viewed as beyond resistance by those responsible for making the necessary decisions.
“We want to achieve all that is impossible,” reads the central phrase of the campaign that CMPC has launched to highlight its commitment to achieve net zero emissions by 2050 at the latest, in a bid to contribute to the global goal of limiting the increase in global temperatures to 1.5 degrees Celsius that same year.
Nicolás Gordon, CMPC’s Sustainability Director, has been entrusted with leading the company’s commitment. To add reliability to his mission, he decided to join the global Business Ambition for 1.5°C initiative, which is part of the Race to Zero campaign. “Beyond just setting goals, it’s important to establish alliances with institutions that ensure that this is for real, i.e., organizations that are aligned with science,” he adds. Gordon is also part of a select group of experts that make up the advisory board for the development of the new Greenhouse Gas Protocol (GHG Protocol) guides, led by the World Resource Institute (WRI) and the World Business Council for Sustainable Development (WBSCD), the organizations that created the first standard for measuring and managing greenhouse gas emissions for companies, 20 years ago.
Nicolás Gordon, CMPC Sustainability Director:
CH A L L ENG ING GOA L S A L IGNED W I T H S C IENCE
The Protocol’s governance strategically supports the development of new guidelines for measuring carbon emissions and storage or sequestration associated to land use. This is a global initiative developed through a multi-stakeholder process, which will also allow the quantification and reporting of indirect emissions resulting from changes in land use, the use of biogenic products and CO2 removals, among other activities. “Currently, we do not have a framework to say how much carbon CMPC captures through its forests and plantations, or how much is stored in products, especially wood. What we do have is the science, which is that when a tree grows, its biomass grows, and that growth captures and fixes carbon. But one thing is to have the science, and another is to create a globally recognized and widely used standard that clearly defines how to measure and report, especially given the complexities of global value chains” Gordon said. COP 26 provided a good platform to raise global awareness of the increasingly worrying consequences of climate change, and to give a sense of urgency to the multiple initiatives devised to address it, including the growing involvement of the private sector. 15
“We should think about the influence that large companies can have on medium-sized and small companies, many of which are part of the same value chain”.
What is CMPC doing from a scientific perspective? •
Until very recently, companies set their emission reduction targets by looking at what they could achieve using their strategic plans or revenue goals as a starting point. For example, around 2010 some companies began to use the concept “20 by 20”, meaning 20 percent reduction by 2020; the fact that it was a catchy phrase certainly helped. But what did that 20% have to do with the 2°C or 1.5°C global temperature cap? Not much. Perhaps science demanded other reduction parameters.
The Science Based Targets initiative was born as a reaction to the above trend. It was created by global organizations with a proven track-record on the subject, who understood that companies were not setting goals for the right reasons or with adequate data. For example, a goal based on data that was already available on decarbonization plans, or a technological breakthrough that would impact that specific industry. No additional effort. The exercise of adding up the emission commitments of all large companies concluded that the sum of those efforts was well below the required contribution from the private sector.
How does CMPC’s commitment fit into the conclusions of COP26? •
Climate action does not depend solely on what has happened at COP summits. If states do not move forward with enough speed and ambition to avoid the worst impacts of global warming, the question is, what will civil society, different organizations, universities, science and businesses be willing to do? Although several of the expected outcomes at COP26 did indeed take place, the most critical voices, such as Greta Thunberg and some NGOs, continue to assert that gradual action is not enough, that we need to move from what they consider as almost inaction to decisive action. We see that global emission curves continue to rise, that despite the successive COPs. The figures tell us that while we are committing ourselves to 1.5°C degrees of temperature increase, the planet is heading towards a trajectory well above 2 or even 3 degrees. At CMPC we are committed to Business Ambition 1.5°C, a pledge that involves our entire value chain. 2019 marked our GHG emissions peak, since then (including the preliminary data for 2021) we have been reducing this rate, which shows us that it is possible and that other businesses can also do it, if they take full advantage of internal knowledge, available research and the unique potential of each company. All this can be transformed into effective solutions to mitigate emissions from operations and translate them into products that also contribute at a national scale.
When approaching the subject from a perspective that is informed by science, the process is reversed. We need to understand the idea of a global carbon budget, which will allow us to limit planetary temperature increase to 1.5°C by 2050.
So, the first thing is to set a goal that is aligned with one of the decarbonization pathways that are known to limit the increase in global temperature. And this is where all the company’s knowledge can come into play: on new technologies, probable impacts, forest management, carbon storage of native forests versus plantations, carbon sequestration in wood products, and the possible climate scenarios in all relevant areas of operation. Climate change is going to affect all productive areas and that is going to change the capture conditions of forests; those that are further north in Chile, for example, are going to have less water. We need to move forward with research that allows us to better understand the evolution of phenomena such as fires, which cause double the harm: all the carbon dioxide emitted by the burning trees along with the loss of the sequestration potential of the forest. •
The private sector must make use of all sources of knowledge available to understand not only the big picture of climate change, but how do I get from point A to point B in this picture, and what will happen along the way. There are various complex questions, with no simple or clear answers. That is why commitments must be based on the rigor of science.
At CMPC we understand that sustainability is a key aspect of our ability to continue doing business for another 100 years.
To what extent will the private sector push the achievement of COP26 objectives? •
There is no doubt that pressure from diverse groups of society is finally being felt in the inner workings of states. In recent years, the business sector has gone even beyond that, taking a leading role and demonstrating some of its transformative potential. Still, there is a long way to go, and the challenge ahead is enormous. We should think about the influence that large companies can have on medium-sized and small companies, many of which are part of the same value chain. There is a cascade effect that begins with large companies that take on this commitment to bold climate action and foster technology, knowledge and resources that can then move along to smaller businesses. All of this is very powerful.
A relevant point is that companies at this point in time have strong evidence to show that climate action is good for their business; we are beyond the point of discussing concepts such as externalities. If this shift does not happen, we will continue in the same position we are today, with climate action being considered an additional cost or expense.
At CMPC, where we produce containers and packaging from renewable fibers or recycled materials, as well as wood products for construction; where we also have plantations and forests that capture carbon and provide other ecosystem services, we must continually challenge ourselves to transform all of this into a catalyst for climate action and, in parallel, into solid numbers for the business. 17
Is this part of an international campaign of the forestry sector? •
We have worked through the World Business Council for Sustainable Development (WBCSD) on several reports and statements that have to do with climate change aspects that are specific to our sector. We just launched at COP 26 the Forest Sector Net-Zero Roadmap, which offers a clear and compelling narrative on the role of sustainable working forests and their products in supporting the transition to a net-zero economy. It is our effort to look inwards.
What does net zero mean in our sector? Where are the emissions and where is the capture potential of our sector? What are the challenges and opportunities associated with our sector?
We’ve worked collaboratively with global leaders of the forestry sector, including our North American, European and Japanese counterparts.
“We’ve worked collaboratively with global leaders of the forestry sector, including our North American, European and Japanese counterparts”.
Financial alliance is also an opportunity for the Company. •
We have been doing financing with green instruments for four or five years. CMPC began issuing these instruments back in 2017. This year we issued a Sustainability Linked Bond (SLB) in the New York Stock Exchange for 500 million dollars; it is the first time that a Chilean company issues this type of instrument, where the bond rate is linked to the company’s environmental performance in five and ten years. This means that if we achieve the performance established in a set of indicators regarding emissions and water use, we will maintain the bond’s rate and if we do not comply, there will be a penalty involved. There is no commitment that is more decisive than this one, and it connects climate performance to debt instruments and the capital access strategy. This is entirely in line with our business goals, and we do it this way because, among other things, we attract new investors. This new strategy allowed CMPC Inversiones, which has placed in the American market several times, to obtain for the SLB its best historical rate. We now have our work cut out for us, so that we can successfully fulfill our objectives.
COP26 CHAMPION, GONZALO MUÑOZ:
“Today, I am even more optimistic than I was before COP 26” BY LUIS ALVÁREZ V.
Gonzalo Muñoz Abogabir was one of the two High-Level Champions of the Race to Zero Campaign, which just two years ago decided to add non-state institutions to its ambitious drive to reduce greenhouse emissions, in line with the Paris Agreement. Muñoz was appointed by the Chilean government during its COP 25 tenure, as well as by Nigel Topping, the Chair of COP 26, and the British government.
more ambitious commitments and in so doing, push for more committed regulations. COP 26 saw these two worlds coming together to establish public-private partnerships that work in the benefit of both sectors.
“It’s going to take time to process all the emotions,” said Muñoz, founder of the company TriCiclos, a recycling initiative that is operating throughout Chile under the name Punto Limpio.
COP 26 conclusions do point to gradually moving away from technologies, systems and business models that are at the root of this crisis, so that others can emerge that can help us accelerate net zero emissions and increase our resilience. Fossil fuel industries belong to the first category. The caveat is that the transition must be fair and with no absolute losers, which means that those who currently rely on these technologies should have an opportunity to transform and be part of the new landscape. This is a fundamental part of the agreements and the logic behind climate change discussions at the United Nations level. We know that there are certain industries that must disappear, but for those companies, those people and those workers, there are now routes that allow them to reconvert and be part of the solution.
In an interview with OF Magazine, Conzalo talked about his conclusions from the summit, and about the path that his campaign has forged. After COP 26, are you more optimistic about the possibility of achieving the 2050 emission reduction targets? We can read COP 26 as a half empty or a half full glass. The half empty viewpoint is that we have not been able to resolve the crisis and there is still a long way to go. But looking at it from a half full perspective, we can see that even with the huge challenges that are inherent to the process, plus the historical struggles of the last five or six years, this conference is still a key milestone because it sets us on the road to reaching the emission reduction targets for 2030, and then for 2050. There were various commitments, announcements and declarations, as well as concrete actions, many of which were unthinkable only a few weeks ago. Completing the Paris Rulebook was a significant landmark. It establishes a working definition of a carbon market and its vital components. It also strengthens the Paris Agreement, as it was a commitment acquired in this context that has now been fulfilled.
Can coal or gas producing companies join the campaign, even if current efforts aim at abandoning theses sources of energy?
Why do you think Glasgow created an unprecedented convergence between investors, companies, cities and regions? Do you believe that the private world had not fully assimilated the urgency of the fight against climate change before COP 25? In 2019, before COP 25, there were a handful of non-state actors, mainly subnational governments and private entities that truly believed in moving towards net zero emissions. In 2019 and while preparing for COP 25, we created the Climate Ambition Alliance, the first expression of the joint commitment between private and public
Another extraordinary milestone is that the final text reflects aspects such as abandoning fossil fuels, stating that subsidies to these fuels pose a serious problem, with concrete references to shortcomings and damages. There are commitments on stopping deforestation and cutting the use of internal combustion engines, as well as on financing net zero emissions and resilience programs. And I could add more specific milestones from different sectors of the global economy. Yes, I am even more optimistic today than I was before COP 26. Given the positive reception to the Race to Zero campaign, how much can private entrepreneurship contribute to achieving the goal of capping global temperature increase at 1.5 degrees?
The Chilean entrepreneur was applauded at length by those attending the penultimate plenary session of COP 26 in Glasgow, in recognition of his leadership role in the Race to Zero Campaign, a global effort that brings together more than 5,000 companies committed to halving their net carbon emissions by 2030. 20
Race to Zero is an official and global campaign that is aligned with the latest relevant research. It allows companies not only to declare that they want to support or be part of this effort towards zero emissions and resilience, but also to do so within a framework that is formal, scientifically sound and visible, which is highly valued. By joining Race to Zero, companies raise their profile and acquire accountability on their commitments. At the same time, they contribute towards a global goal. States can give signals and implement regulatory measures but at the end of the day, concrete actions belong to the real economy, and it is in this context that companies play a key role. If companies are not implementing the actions required, there is no political will capable of making things happen. And even when there is not enough political determination, companies can stick to their own
A CMPC-UC program in biodiversity and sustainable development:
DIALOGUE AND RESEARCH FOR BETTER ENVIRONMENTAL POLICIES BY M ARCEL A CORVAL ÁN
In addition to practical and concrete research on how to strike a real balance between economic, social and environmental goals, and how to translate this equilibrium into private decision-making and successful public policies, this program aims to highlight the connection between biodiversity and social welfare. 22
The shutdown of much of human activity during 2020 due to the pandemic, did in effect put a pause to the unsustainable use of natural resources that had been the previous norm. But when the truce came to an end in 2021, humanity recovered its previous ways and demanded resources that would require 1.7 times the possibilities of our planet to be produced. This over-demand is pushing the Earth’s regenerative capacity to the limit. There are no magic solutions, and the only possible way forward is to promote a sustainable economic recovery that takes care of biodiversity and moves towards net zero emissions. And this calls for all social actors to coexist harmoniously. CMPC has taken an active role in this challenge, promoting a series of initiatives that foster sustainable development and translate into positive impacts for the communities. In this context, the company decided to partner with Universidad Católica de Chile to create the CMPC Biodiversity and Sustainable Development Program, which seeks to bring together relevant actors, so as to promote dialogue and eventually co-create new solutions. The project is ambitious. “There is no restriction on the type of activities we can carry out. On the one hand, the university offers a platform to develop research, but the idea is also to create the necessary opportunities to spark public-private conversations about what the country should be, and the social role the company should play in this arena”, says Rodrigo Arriagada, environmental
economist and academic coordinator of the program. “There will be applied research, teaching, outreach activities and still enough potential to engage in other projects related to biodiversity and sustainable development,” he adds. In addition to practical and concrete research on how to achieve real integration of economic, social and environmental goals, the program will address topics such as valuation of ecosystem services, regulatory instruments that make economic development compatible with environmental and social objectives, conservation and management of biodiversity, environmental restoration and rehabilitation (with nature-based solutions), ecology and management of forests and their interrelation with other environmental and social challenges, sustainable management of natural resources, and public policy research. The first objective is to highlight the connection between biodiversity and social welfare. Because, as Arriagada says, natural environments play a key role in promoting human wellbeing. “My wellbeing is not independent of what happens in my environment. If I degrade my environment, directly or indirectly, it will affect me. Wellbeing has to be conceived in the broadest terms possible, because for an ordinary person, wellbeing is associated to issues such as his or her health or the ability to earn a living; for a company, on the other hand, a natural environment is often the necessary basis for it to develop an economic activity,” he explains.
People and companies are beginning to see this tangible connection, and realizing that the environment’s ability to return to its natural state, its resilience, has been eroded. At the same time, there is more pressure from society for companies to play a social role, while companies have realized that they need to be leaders in this area. Rodrigo Arriagada specifies that “these actions are not intended to have an immediate consequence but, in the long term, to ensure that the company can continue to exist over time, and that society understands and appreciates its value-adding capabilities. We are all very much attuned to this notion. Starting with CMPC.” He adds that a new mentality has emerged among shareholders, who are now demanding changes in the behavior of companies. It is no longer just a question of a return on investment, but also of the company generating a positive social and environmental impact. Chile is moving in this direction, with recent regulatory signals such as the requirement on pension fund managers to incorporate climate risk in their investment decisions or the obligation on listed companies to include social and environmental impact indicators in their annual reports. 26
The CMPC and Universidad Católica joint program, Arriagada explains, is an opportunity for different social actors to discuss and build solutions: the communities that provide diversity, the actors that finance the conservation of natural resources, the companies that seek to generate positive impact “and the public sector, which has to device a way for all these inputs to come together harmoniously.” In parallel, the idea is that the program will develop research on the current state of conservation of biodiversity and generate scientific evidence that can serve as input for the design and evaluation of public environmental policies, as well as for private decision-making. This is where the role of academia becomes evident. “In other more developed countries, basing decisions on a rigorous research process is a self-evident principle. Otherwise, what are investigators for?” says Arriagada. “Our program seeks to advance along those same lines, pushing cooperation to look at problems together and start developing solutions in an integral way, with a scientific and technical contribution to the private decision-making process.”
VIDEO GAMES FOR A NEW GENERATION BY ALEJANDRO AL ALUF
Ah, video games. Entertainment for the masses, since the early 70s. And they have come a long way. Now, they may be the most important form of entertainment for the newer generations. By far. 28
ACCESS IS THE KEY Access to different platforms is easier than ever nowadays. Consoles, PCs and laptops, mobile devices and even the cloud, for streaming games, are now an option. Even more, it is possible for different systems to interact with each other. For example, a user that plays on an Xbox can easily play online with someone using a PC or a Nintendo Switch. “Cross-Play”, they call it. “The video game industry is arguably one of the greatest beneficiaries of the pandemic”, says Anthony Benites, 22, and a Finance Major at Bentley Business School who chose video games as his topic of study, noting that the physical and social limitations wrought by lockdowns drove more Americans than ever before to spend their newly acquired idle hours playing on computers, gaming consoles and mobile phones. In fact, according to the market research firm The NPD Group, COVID helped propel U.S. video game sales to a record $56.9 billion in 2020, a 27% increase from the previous year. But there’s more: audiences that watch video games streams have grown exponentially. According to a report by NewZoo, video game live streaming will grow 10% in 2021 to 728.8 million viewers. It makes sense: new audiences, during lockdown, are also driven to watch their peers –or their role models– stream what they play on platforms such as YouTube, but especially Twitch (saw an 83% year-on-year uprise in viewership when the pandemic hit),
It hasn’t been a secret that, since the pandemic erupted around the globe, one of the most preferred ways of escapism have been video games. It makes sense: new, cutting-edge technologies, the possibility to dive into fantastic landscapes and a whole new generation of video game consoles –by Sony and Microsoft– have deepened the immersion experience within a video game, with hyper realistic graphics, life-like animations, ray tracing lightning and complex narratives that are only part of a newer breed of leisure that’s already heralded as a new media, a social entertainment and even a digital sport. The video game industry has always turned a profit. But these past months the gaming craze has been indeed huge. The forecast is that the industry’s revenue will reach $180.1 billion in 2021. It generated a 10.7% growth between 2016 and 2017, and then 10.9% between 2017 and 2018, with casual and hyper-casual games ruling the mobile gaming world. But there’s also the online or multiplayer sphere, which has grown to be fundamental during these trying times. It’s been a while since those early days when turning on the TV, popping a cartridge in a console and sinking on your own in a sofa (or with a friend in the same room) were all you needed to play a game. Now, things are a bit different. Everything is online. And everyone is connected.
which is owned by Amazon. Millions connect to these streams every day to watch other people play. Just the same as any other traditional sport. That’s a lot. And sales are not showing any signs of decreasing. And why should they, considering that even newer technologies are just around the corner, mainly the deployment of 5G networks, which promise almost zero lag response, but also more complex stuff like virtual and augmented reality, which will bring a whole new dimension to how we consume entertainment and interact with each other remotely. If you don’t believe me, just ask Facebook’s head honcho, Mark Zuckerberg, on why he changed the name of its company to Meta (for “metaverse”). So now, video games are so much more than just digital entertainment on TV, they are a competitive sport that is amassing millions of dollars on its own. An important fact if we consider that the global sports audience will grow to 474 million in 2021, with a year-on-year growth of 8.7%. But most importantly, they are literal digital parks where users, friends and online players get together and –parents should understand this– socialize. A lot. Digital entertainment is poised to continue growing. And with that, older users will also be a developing segment. And that’s good: it means the video game industry is finally maturing.
Being things as they are, parents need to understand that if their kid is glued to the TV playing games, it is not necessarily that he or she is “addicted”. Besides playing, kids use these platforms to socialize with their classmates, peers and friends. It’s roughly the same dynamic that people over 40 used to do after they got home from classes: turn on the TV, lay in bed and call your buddies to chat about whatever. Sometimes, for hours. It’s almost the same here. Players talk about what has happened in their lives or at school, while making a strategy to win a match. They can easily do both things. Video games are now online social hubs where people gather with friends, chat and of course, play games. Games like Fortnite, League of Legends or Counter-Strike, among many others. Lots of them are even free-to-play. And they also serve as virtual plazas where players can hang out and even attend online events, like concerts or the debut of a movie trailer. Even at schools, video games are starting to be perceived differently. Earlier this year, a survey conducted by Forbes found that almost half of the teachers in the U.K. and the U.S. have turned to gaming during the pandemic to try to engage their students during periods of virtual learning, with 91% claiming it helped. Not bad at all. FORTNITE.
“SO, THAT GENERATION THAT WAS RAISED ON ARCADES AND STEADY DOSES OF ATARI GAMES IN THE 70S, NOW IS A FULLY-GROWN AUDIENCE THAT, YES, DEMANDS TO PLAY GAMES AS, LET’S SAY, OLDER ADULTS”.
PRESS START: VIDEO GAMES FOR GROWN UPS It would be fair to think that videogames are entertainment only for the younger generations. But they’re not. Sure, their main target are youngsters, but as the industry continues to age with time, so do consumers. So, that generation that was raised on arcades and steady doses of Atari games in the 70s, now is a fully-grown audience that, yes, demands to play games as, let’s say, older adults. Yes, video games have come a long way since the golden era of basic gameplays such as Space Invaders, Pac-Man or even Mario. Even if video games are now much more complex and richer in terms of experience, playing as an adult is easier and more accessible than ever. In fact, a recent survey made in the U.K. suggests that more older adults play video games than you might think: 42% of adults aged 55 to 64 enjoy playing video games. What do they play? Well, 40% of us love strategy games and 20% play multiplayer games with their grandchildren. It can be a generational bridge, of course. But if you want to try something new and you feel you haven’t played anything since the 80s, do not fret. Veteran developers are there for you, beyond casual games on your smartphone. Nowadays, most games include an “easy mode” that allows you to enjoy
the story and the surroundings, without the challenges of combat or other difficulties. Today, there are several examples of adventure games set in different chapters of history (or the future) that let you enjoy the narrative without major challenges or control complexities. Popular titles like Assassin’s Creed, Horizon: Zero Dawn or Star Wars Jedi: Fallen Order include this mode. And playing them is pure pleasure without the hassles. And there are several more titles like this. On the other hand, there are plenty of strategy games that can emulate a modern table game, but in real time. Games like Age of Empires, Civilization or Company of Heroes have detailed tutorials that help the user embark in a sprawling historical adventure with ease and guidance. Then, we have driving games. Besides the skill you may have at racing using a controller, driving games such as Forza Horizon 5 gives full freedom to do literally whatever you fancy. It’s the perfect blend of a racing simulator and an arcade driving game, where you have a vast collection of cars and jaw-dropping scenery based in different regions of Mexico. It has to be the most gorgeous and breathtaking video games available nowadays. C’mon, it’s time to press start once again.
STAR WARS JEDI: FALLEN ORDER.
CMPC and Duoc UC in Nacimiento
A CAMPUS FOR THE FUTURE BY M ARCEL A CORVAL ÁN
In Chile, as in many other places, distance from proper educational centers can hinder access to formal higher education. That is why, for the community of Nacimiento, the construction and habilitation of the CMPC-Duoc UC Campus is such a pivotal landmark. The new institution will cover the educational needs of young people and adults and strengthen their knowledge and skills. The project includes undergraduate technical and professional education, as well as dual education in tandem with the CMPC plants of Nacimiento, Laja and Collipulli. This effort will contribute to advance workers’ profiles in the regions of Biobío and La Araucanía, opening the labor market to communities that have until now remained mainly rural. “Having this training center reaffirms our commitment to our neighboring communities, especially in places such as Nacimiento, Laja, San Rosendo, Collipulli, Angol, Negrete and Renaico, among others,” says the president of Empresas CMPC, Luis Felipe Gazitúa. “These places are also our home, where we are based, and we feel very strongly that we must be a factor of development for these communities,” he adds. The CMPC-Duoc UC Campus will be built on a 17,900 square meters site, next to CMPC’s Santa Fe plant, with a contribution of approximately US$20 million. The first stone was laid on November 15 and we expect the campus to open its doors and be operational by early 2023.
The new CMPC and Duoc UC campus will bring education closer to the communities, contribute to their development and provide a meeting place for the entire area. This milestone is expected to open its doors in 2023. 34
The institution will also support entrepreneurship and facilitate ongoing training for employees, suppliers and the community at large, through an Entrepreneurship Center. In this way, CMPC will support the advancement of young people and adults wishing to acquire skills and capabilities that will help them start or grow their own SMEs, an initiative that will be open to the entire community.
A HAPPY COMMUNITY The educational center is a long-cherished aspiration of the community. “This is a dream come true for the children and young people of Nacimiento, especially for our grandchildren’s generation,” says María Eugenia Beltrán, president of the Lautaro community. “I know how hard it is for young people to leave their homes to study, and sometimes there is just not enough money to make it even possible. This is a wonderful opportunity for Nacimiento, for mothers, friends, neighbors, because their children can now continue their studies here, they will acquire a degree at home and for that, we are grateful.” Equally enthusiastic, Magaly Medina, president of Avenida Estación, Población Cuarto Centenario, says she is “happy because this is a good thing for our town. It will give us a chance to grow, to get better education, a more dynamic economy; people will have more training, better skills (...) I consider myself a founder. I brought the idea to the table we keep with CMPC. I said we wanted something big for our commune and now we will have it, the new CMPAC-DUOC UC campus.” Eduarda Cea, a small business owner, experienced first-hand how difficult it still is to access higher education in rural areas. “I had to go to Concepción to finish studying accounting, and it was very tough for me, being far from my family,” she says. The idea that there will now be a campus in Nacimiento fills her with joy because “I have an 11-year-old daughter, my Sofía, who will be able to study right here. Our kids are very bright, there are very intelligent children in the countryside and their opportunities were restricted, either they left home, or they missed out on their studies, so this is fabulous news for us all.”
DUAL EDUCATION The CMPC Duoc UC Nacimiento Campus will receive 700 undergraduate students who will have the opportunity to enroll in technical careers such as People Management, Administration, Logistics Management, Electricity and Industrial Automation, Electromechanical Maintenance, Nursing and Programming. The fact that the building is adjacent to the Santa Fe plant, 60 kilometers from the Laja plant and 45 kilometers from the Pacífico plant, makes dual training possible, a concept that originated in Germany, where the transfer of knowledge from “master to apprentice” has had admirable results. How is this achieved? Students learn and put into practice what they have learned in the workplace, complementing theoretical training with practical application. By alternating theory and practice in a work environment, people acquire better skills and tools to face the job market. ICONIC BUILDING The 3,500 m2 building will be constructed in wood. This follows the pioneering example of CMPC’s offices in Los Angeles, a 10,000 m2 facility that achieved national recognition for its use of wood and architectural design. It also coincides with the launch of Niuform, a CMPC-funded startup that develops new wood applications for construction. The project will have three floors, specialized multipurpose classrooms for each career, laboratories, a library, a plaza, a covered patio, parking and a multi-purpose sports court. The design will use movable panels to generate flexible rooms and workshops.
“Students learn and put into practice what they have learned in the workplace, complementing theoretical training with practical application”.
Carlos Díaz, President of DUOC UC:
THIS CAMPUS IS OUR FIRST GLIMPSE INTO THE FUTURE Convinced that professional technical education is an imperative need in Chile, especially in areas far from large urban centers, Carlos Díaz, President of Duoc UC -One of the country’s largest technical education institutes-, says that the Campus Nacimiento CMPC Duoc UC project is “our first site for the future.” The future campus will prevent students from having to travel to the regional capital to receive training and continue their studies. Further than that, Duoc also aspires to “create a space for culture, the arts and other disciplines to flourish. We consider this campus to be our first glimpse into the future, and it will open its doors to everyone who wants to visit, enroll or be part of it. We are sure that through the alliance with CMPC Companies, we will be able to create a new future for local communities”, says Díaz. Furthermore, Duoc’s president explains that “in areas such as this, where production and industry are extremely relevant,” technical and professional training is a critical need. He adds that, thanks to CMPC’s support, they have been providing training courses since 2020 in Laja and Nacimiento. Last August a team of Duoc UC and Pyme UC executives visited the area and held meetings with more than 30 local representatives. Together with the work already taking place in Laja and Nacimiento, this visit showed them that professional and technical education is a deeply held desire of local communities, and it will become a reality with the new campus. Díaz adds that “the training that students will receive at Duoc UC will provide them with a series of tools to work in different industries and sectors, depending on the demands of the job market.” The campus will specialize in hybrid training (on site and remote) but will also provide other modalities. For example, it will impart a programming course that will be 100% online. Duoc UC offers a transversal program in innovation and entrepreneurship. Alongside its required classes, it also provides a selection of elective classes and extracurricular activities “that seek to continue training students who wish to follow a path in innovation and entrepreneurship, providing them with tools that enrich their graduation profile. The goal is to train autonomous and skilled workers with a greater ability to visualize opportunities and confront the challenges they will face.”
THE TSUNAMI OF MIGRATION O F T H E 21 S T CENTURY
In 2020, 281 million people were living in a country other than the one they were born in. This is 128 million more than in 1990, and three times as many as in 1970. According to the latest study by the UN migration agency, this increase is driven by disasters, conflict and violence. UNHCR (United Nations refugee agency) predicts that in the next 50 years, between 250 and 1 billion people will be forced to leave their homes because of climate change.
BY FRANCISCA GARAY
Large migratory movements bring with them several challenges. Even if they are regarded as an unfortunate fact in many countries, migration waves can also be seen as an opportunity. What is happening at the world’s borders? The number of people fleeing armed conflict and persecution in 2021 increased by two million, reaching 84 million in this situation, according to the UN latest records. ECONOMICS AND MIGRATION Contrary to what many might believe, World Bank figures show that migrating has lifted millions of people out of poverty. Migrant workers represent an important labor force in host countries and their contribution is crucial for development. Several developed countries are facing ageing workforces and labor shortages, and so are rushing to recruit, train and integrate foreigners. In Australia, where mines, hospitals and bars are suffering a labor shortage after having its borders closed for almost two years due to the pandemic, the government aims to double the number of migrants allowed into the country in 2022. Israel recently closed a deal to attract health workers from Nepal. And Canada plans to issue residence permits to 1.2 million new immigrants by 2023. In the United States, where baby boomers left the labor market at a record pace during 2020, the Chamber of Commerce has urged politicians to overhaul the immigration system to allow more work visas and green cards. In Southeast Asia alone, there are an estimated 20.2 million migrant workers, of which almost 6.9 million migrate to neighboring countries or territories. Migration benefits both sending and receiving countries. In Myanmar, for example, where 25 percent of the population is composed of international or internal migrants, World Bank data from 2019 shows that migrant remittances amount to $2.8 billion, representing 4 percent of the country’s GDP. from 2019 shows that migrant remittances amount to $2.8 billion, representing 4 percent of the country’s GDP.
COVID 19 AND ITS DEVASTATING ECONOMIC EFFECTS ON MIGRANTS “COVID-19 plunges the world economy into the worst recession since World War II”. This was the headline of the World Bank’s report in June 2020. The pandemic has left many people without work and without a home. Migrants and refugees are swelling homeless lists. For the first time in 20 years, extreme poverty has increased globally. And irregular workers -a category that includes many migrants- were the first victims of the health and economic crisis. The economic impact of migration in macroeconomic terms may be positive, but migration is not always safe, and opportunities in the destination country remain uncertain. There is still a lot of progress to be made on migration issues. Governments are constantly reviewing and adjusting their migration policies to safely and fairly accommodate the millions of people who leave their homes each year. In Latin America, a 2021 study by UN agencies and the Inter-American Commission on Human Rights revealed that nearly 40% of Venezuelan migrants and refugees were evicted during the pandemic, and 38% are at risk of losing their housing in the host country.
THE CRISIS ACROSS CONTINENTS In the first months of the Biden administration, migration broke all records. With more than 1.7 million encounters (the term used to refer to detentions by Border Protection authorities), last year was the most intense period ever seen on the more than 3,000 kilometers of the US-Mexico border. This year’s figure triples the average number of apprehensions from 2012 to 2020. Adding a global pandemic to the equation, in addition to climate catastrophes and the waves of violence and poverty that devastate several Latin American countries, has meant that several indicators hit their peaks over the past 12 months. In Europe, specifically on the border of Poland and Belarus, there are currently around 4,000 people in makeshift camps, sheltering from the cold in precarious conditions. The European Commission accuses Belarus of luring migrants to Minsk with the false promise of an easy entry to the EU. “On arrival, they are pushed to the border...” says EU spokesman Peter Stano. At the same time, Poland and Lithuania accuse the Belarusian authorities of orchestrating the influx of migrants for months now; most of them come from the Middle East, many are Kurds fleeing mainly from Iraq and Syria. Tensions between the European Union and Belarus are growing by the day. The Polish Border Guard has recorded more than 30,000 attempts to cross the barbed-wire fence separating the two countries. And Warsaw and Brussels have accused the regime in Minsk of covertly supporting people smugglers in order to put pressure on the EU, in retaliation for the economic sanctions imposed on them after the serious human rights violations following the August 2020 election protests, the outcome of which has not been recognized by the EU. Meanwhile, entire families continue to stand vigil in the open, waiting for a humanitarian response to their desperate situation.
“Our great diversity...is our collective strength.” (Johannesburg Declaration, UNESCO, 2002)
Migration in Chile is increasing steadily; with 7.8% foreign-born as a percentage of the total population, it currently quadruples the figures of a decade ago, but it is still far from the OECD average of 14.1%.
for three and a half years, after arriving in Chile as one of the almost half a million Venezuelans who found refuge in this country, to the south of his native Venezuela. “My reception at CMPC was very welcoming,” he affirms.
With an immigrant employment rate of 76.9% (employed as a percentage of people of working age), Chile stands out and even exceeds the OECD average of 67.3%. CMPC companies and its D&I policies are advancing along the same path of inclusion, with 8.3% of the total number of management positions in the company’s subsidiaries in Argentina, Brazil, Mexico, Peru, the United States and Chile held by foreigners in those countries. In this line, Francisco Ruiz-Tagle, CEO of CMPC, emphasizes: “I am convinced that diversity and an inclusive environment makes us better, broadens our vision of the world, and allows for greater empathy and harmony with the communities where we operate,” he says.
“The growth of the company makes us structurally intercultural, with operations in 11 countries, we place great importance in the interrelation between countries, cultures and nationalities,” explains Belén Contreras, Head of Diversity and Inclusión at CMPC companies.
This is corroborated by Carolina Gutiérrez, a Venezuelan migrant who arrived in Chile in 2018, seeking better opportunities for her family. She is currently a New Projects Development Engineer at Papeles Cordillera’s molding plant: “I was fortunate to come to an organization with a very friendly atmosphere, it really feels like a family at the molding plant”, she says. Geoffrey González, current Corporate Ventures Capital Analyst at CMPC, who has been with the company
In addition, CMPC works in alliance and collaboration with other organizations such as the Jesuit Migrant Service Foundation in Chile, which is an organization specializing in migration, with a focus on the most vulnerable migrants arriving in the country. “Internally, we have generated a direct and efficient channel for training, awareness-raising and knowledge transfer, because we understand that one of the main reasons for not hiring a migrant person is a lack of knowledge of the current applicable laws. At the same time, we provide advice when needed, particularly in matters pertaining legal issues or people’s welfare”, explains Contreras, adding that “through this alliance we align ourselves with values we believe in, and we can also access new migrant talent, both from the JMS Foundation as well as external applicants”.
GLOBAL MOBILITY The United Nations World Migration Report highlights that most people reside in the country in which they were born (96.4%) and that the number of international migrants in 2020 was lower by about 2 million, than it would have been in the absence of the COVID-19 pandemic. However, it shows a dramatic increase in internal displacement driven by disasters, conflict and violence, at a time when global mobility was reduced by travel restrictions due to the coronavirus. Reflecting on these data points, the Director General of the Organization, António Vitorino, says that they represent a “paradox never before seen in history: globally, billions of people were unable to travel due to the COVID-19 pandemic and, at the same time, tens of millions moved within the territory of their own countries”. Numbers don’t lie: while the global number of air travelers fell by 60% in 2020 (1800 million versus 4500 million in 2019), internal displacement caused by disasters, conflict and violence increased to 40.5 million people (compared to 31.5 million recorded in 2019). SOURCE: UNITED NATIONS WORLD MIGRATION REPORT 2022.
Francisco Ruiz-Tagle, CEO of CMPC:
We must open our doors and let ourselves be seen and known
How does CMPC’s commitment and vision for the future measure up to the outcomes of COP 26? Can the private sector go beyond and look at the agreements as a foundation and not the limit to what it can do? Firstly, I would like to emphasize that CMPC is committed to the future. Regarding the climate crisis and the challenges it poses, there are many aspects in which companies have taken more significant and concrete steps than governments. In our case, we have set environmental goals, such as reducing the use of water in industrial processes and reducing our emissions, based on scientific information and considering objectives that are a real contribution. Likewise, as members of the WBCSD, we have joined in the goal of enhancing our efforts and commitments in the face of the climate crisis. But the most important thing is to monitor closely the data and information that science is continually providing, because we are facing a problem that is not static.
In An in-depth interview, Francisco Ruiz-Tagle reviews many of the challenges that Chile, the forestry sector and the communities are currently facing, and the underlying role that trust plays in many of these dynamics. “Someone once said that it takes many years to build trust, and only a few minutes to lose it. Mistrust, on the other hand, is a very corrosive agent and it eats away at social life”. 44
How have you felt in your role as a leader of the international forestry sector roadmap? Can a company from the southernmost part of the world carry the Net Zero flag, lead the change and gain followers? CMPC is a company with a global presence and therefore must assume a leadership role, and this has been a great opportunity to share experiences and knowledge with the world’s leading
companies. Therefore, the Net Zero roadmap is the result of a concerted effort, where each of the participants has done its best to provide tools that are helpful for everyone to use. Because the only way to face the climate challenge is precisely by working together, both companies and the public sector. After the social unrest period that shook Chile at the end of 2019, CMPC called for companies to rethink their role in society. During the pandemic, CMPC made commitments such as maintaining salaries and offering free medical care in areas near operations, among many others. What will you do when activities return to normal? What will be your commitments for this next stage? The forestry sector and its entire supply chain face an enormous responsibility: to respond in a sustainable and environmentally friendly manner to the growing demand for products made from natural sources, in a bid to replace other more polluting alternatives, such as single-use plastics. To address this requirement, which is also key in the context of climate change, we need to contribute to a greater understanding of the role of planted, renewable and certified forests. We must consolidate ourselves as an industry of the future, both internally and in terms of global perception. This implies grappling with innovation challenges, such as the development of new products derived from wood, cellulose, lignin or paper, as well as training our teams on new competencies and skills.
“We are a 100-year-old company, and it is very clear to us that we stand on the strong foundations laid by those who preceded us, and that it is this groundwork that has enabled us to face the various challenges that confront us today. Our current goal is to strengthen these foundations for the next 100 years to come, and to do so we need to analyze future scenarios and make decisions to become proactive builders of that future, and not just spectators”.
Citizens often view companies’ environmental efforts as mere greenwashing. How can we distinguish a company that is committed to deep and permanent changes, from others that may consider this enormous challenge mostly a marketing opportunity?
with small and medium-sized timber companies, improving our processes and developing new products, both internally and in alliance with other companies, as in the case of the recently created Niuform. How and why was the Beyond program created a year ago?
The first thing is that I believe that corporate sustainability as a movement has grown and established itself, in general, as a serious and responsible response. There may be isolated cases, but I do not see companies investing and developing sustainability strategies as an advertising strategy. In addition, nowadays investors and public institutions demand huge amounts of information, which means that these strategies must be sufficiently serious, transparent and informed. The key is to have strategies based on concrete goals, which are in line with scientific data and can be measured and of course also communicated. CMPC has a defined governance, and a sustainability committee that oversees compliance with our goals and commitments. Trust in governments and institutions has been declining around the world, and this has also happened in Chile. How does this affect the country’s future development, and what can companies like CMPC do to counteract this shift? Someone once said that it takes many years to build trust, and only a few minutes to lose it. Mistrust, on the other hand, is a very corrosive agent and it eats away at social life, which is why it is essential for people to know and understand the role that companies and institutions play, and the benefits that they bring to society as a whole. We must open our doors and let ourselves be seen and known. Sustainable building is a trend that is gaining momentum. How is CMPC taking advantage of this opportunity? We need to respond to a growing demand for sustainable products, such as wood and its derivatives in the case of construction. We do this from different angles: promoting collaborative work
Beyond was born of the need to rethink the future challenges that arose from the pandemic and the changes that occurred globally. We felt that the pandemic could not come and hopefully go, without us taking the time to reflect on what had happened and on other potential events that could happen in the future. We are a 100-year-old company, and it is very clear to us that we stand on the strong foundations laid by those who preceded us, and that it is this groundwork that has enabled us to face the various challenges that confront us today. Our current goal is to strengthen these foundations for the next 100 years to come, and to do so we need to analyze future scenarios and make decisions to become proactive builders of that future, and not just spectators. What has it been like, to try to anticipate future scenarios? How has it impacted the company and what initiatives are you addressing? Are employees involved with the program? Has the process been facilitated by the fact that CMPC has historically been a company that engages with its surroundings, fostering education and housing projects among other social issues? After several engagement processes, which included receiving thousands of ideas and projects from associates, we agreed on eight strategic lines of work, which have now been assigned a leader and teams to translate them into concrete actions. These focal points are reducing water use, adapting our facilities for the future, developing digital and data-centered processes, being a force of change for social development, rethinking organizations and work systems for the future, drafting customer-centered business models, devising plantations for the future, and proposing practical ways to replace single-use plastics.
Not Unorthodox but In-orthodox,
A NEW PROGRAM IS BRINGING ISRAELI RELIGIOUS WOMEN INTO THE HIGHTECH INDUSTRY BY REUT YON ASI-SPINDEL
Israel leads the rankings as one of the world’s most innovative and entrepreneurial countries. It is the country with the highest number of engineers and scientists per capita -135 engineers and 140 scientists and technicians per 10,000 employeesbut they are still too few for the growing demand of the technology sector, which accounts for 46% of Israel’s exports and 20% of national employment. An original public policy seeks to bring women from the ultra-orthodox community into the high-tech sector. This initiative could not only transform Israeli society but should be closely followed by other countries with other populations that, for different reasons, have not joined local key industries. Retraining, reframing and change are possible through education. 48
MORE THAN A VILLAGE, IT TAKES A COUNTRY There are several entities that support the integration of ultra-orthodox women into the high-tech industry. From the government side, the Ministry of Finance and the Ministry of Education budget training programs for engineering and IT at school level. The Ministry of Economy and the Israeli Innovation Authority are running courses in the fields of innovation and technology for graduates of the ultra-orthodox education system. There are also a few independent ventures of NGOs, like KamaTech, Kemach, SNC-Scale-Up Velocity, and Bizmax that promote ultra-orthodox integration in the high-tech industry by helping tech companies make the work environment adjustments required for ultra-orthodox’ employment, and by supporting startups led by ultra-orthodox entrepreneurs. So far, the training programs seem to be fulfilling their purpose of removing barriers for ultra-orthodox integration into the tech industry. Among the graduates of the various programs, you can find women who have been chosen for leading roles in companies such as Apple, Facebook, Google, Check Point and XM Cyber.
“In 2013, there were almost no startups led by ultraorthodox, but since 2015, about 200 new startups have been established by ultra-orthodox entrepreneurs, constituting about 5% of all new startups”.
There is still a long way to go for ultra-orthodox women. A dive into the numbers reveals that the trend is still in its infancy. According to a study conducted at “The ultra-orthodox Institute for Public Affairs”, only 5% of the high-tech human capital is ultra-orthodox women. About 320,000 men and women work in the high-tech field in Israel, 9,700 of them are ultra-orthodox, 6,900 are women. More than a decade ago, I graduated from “Navat Israel” Seminar, an ultra-orthodox high school for girls in Jerusalem. At this point in their biographies, when young people are wondering what profession they should study, I had only one option: teaching studies. Education was the only professional track available to female graduates of the ultra-orthodox education system. For girls graduating from “Navat Israel” high school this year, there are new options in the fields of computers, engineering, architecture, interior design and more. This is not just a change in the syllabus of the ultra-orthodox educational system, but a dramatic trend that affects the employment market in Israel in general, and the Israeli high-tech market in particular. To understand why the curriculum in religious schools in Israel is a big story for the Israeli economy, it is worth starting with a brief explanation of the ultra-orthodox society in Israel. Ultra-orthodoxy is a stream in orthodox Judaism that is characterized by strict adherence to religious law, and conservatism in terms of its culture and way of life. It is customary for men to dedicate their lives to Jewish studies, while women work and are responsible for supporting the family. Since men dedicate their life to Torah studies (Old Testament) in “Yeshivas” or “kollels” (the centers where ultra-orthodox men study after marriage), ultra-orthodox women are responsible for the family’s livelihood and education. It is women that help to sustain the groups of men studying all day long. For years, the main occupation of ultra-orthodox women has been teaching in schools and kindergartens. This job allowed them to make a livelihood, even if often insufficient, while continuing to fulfill their role raising children and caring for the household, upholding the rules of modesty and gender segregation, preserving traditional social values, and remaining within the safe confines of the ultra-orthodox society. 50
A transmutation began a decade ago, when leaders of the ultra-orthodox society and government officials realized that encouraging ultra-orthodox women to work solely in educational roles led to a job market saturation in this very specific field. This, along with an increasing economic pressure on ultra-orthodox society, as most of its members that are gainfully employed work in professions with a low income, led to the recognition that changes needed to happen to create a new reality. Although it is usually not easy to drive transformation in conservative societies, a trend of offering new training programs in areas beyond traditional roles, has already begun. The new additions to the curricula offered in girls’ schools include areas such as software engineering, computers, accounting and architecture. The technological training programs have led to a surge in the number of ultra-orthodox women working in the Israeli mainstream job market. Particularly, they have resulted in an increasing integration of ultra-orthodox women as programmers in Israeli high-tech companies. On the other side of this trend, Israeli high-tech companies have made and continue to make efforts to create a work environment that conforms with ultra-orthodox women’s culture and religious lifestyle. For example, some companies agreed to create a female work environment based on gender separation and rabbinical supervision. These conditions preserve the patterns of separation from general society. Ultra-orthodox women are not the usual profile of an Israeli hightech worker. They don’t come from traditional schools, they did not serve in the armed forces, and they do not have academic degrees from Israeli universities. They rely only on the vocational training they had at school, and on their particular brand of grit. The fact that they have managed to integrate into Israeli companies, is both fascinating and unprecedented.
Even if budding, the incorporation of the ultra-orthodox into such a key industry in Israel has significant economic, cultural, and symbolic ramifications. The high-tech industry has been the main growth engine of the Israeli economy since the 90s. Israel is recognized as a high-tech nation, and it holds a global leading role in the fields of innovation and technology. Israel has the highest number of startups per capita in the world, and is 3rd worldwide in number of companies listed on the New York Stock Exchange. High-tech accounts for half of Israeli service exports and its vitality served as a stabilizing factor for the Israeli economy, even during the COVID period. 2021 was a record year for the Israeli high-tech sector. Last year, Israeli companies raised over $25 billion in investments, and 33 Israeli companies joined the prestigious club of Unicorns. The ultra-orthodox participation in the ecosystem is showing signs of growth as well. In 2013, there were almost no startups led by ultra-orthodox, but since 2015, about 200 new startups have been established by ultra-orthodox entrepreneurs, constituting about 5% of all new startups.
of the high-tech human capital is ultra-orthodox women.
men and women work in the hightech field in Israel.
of them are ultra-orthodox women.
A MATTER OF SIMPLE STATISTICS The growth of the high-tech industry brought with it a lack of skilled workers. A report by the Israel Innovation Authority points to a shortage of about 18,000 workers in the high-tech industry. Entities involved in providing trained human resources for the tech industry -academia, military units and special training programs- are still unable to train workers at the pace needed to sustain this industry. This scarcity of skilled workers got people thinking. The ultra-orthodox population is on an accelerated growth trend. According to forecasts by the Israeli Central Bureau of Statistics, by 2025 the ultra-orthodox community will be 14% of Israel’s population, and by 2035 almost every fifth person in Israel will be part of the ultra-orthodox community. Respectively, the proportion of non-ultra-orthodox Jews in the population is expected to decline significantly. This means that in about 15-20 years, the Israeli high-tech industry will face a very severe shortage of manpower.
“According to forecasts by the Israeli Central Bureau of Statistics, by 2025 the ultraorthodox community will be 14% of Israel’s population, and by 2035 almost every fifth person in Israel will be part of the ultraorthodox community”.
In view of all this, the Israeli government set a national goal to increase the number of high-tech employees from 10% to 15% within 5 years. Such an expansion is an ambitious goal, and it indicates how critical this issue is for the Israeli economy. One way to expand the high-tech industry workforce is to tap into minority populations that are currently underrepresented in this very strategic field. From this perspective, Women from the ultra-orthodox sector are more of an obvious choice. They have more than sheer numbers backing them, as they tend to be highly committed, seeing this career shift as a mission to strengthen the ultra-orthodox community and its ties to the Israeli economy. They see it as a win-win situation through which the ultra-orthodox sector will improve its socio-economic status, and Israeli industry will gain the talented and dedicated man/ womanpower it so direly needs.
FRONT AND CENTER About a year ago, I participated in the first “Ultra-orthodox high-tech conference”. When I entered the hall at the Waldorf Astoria Hotel in Jerusalem, I could not tell if it was a Jewish study center (yeshiva) or a professional tech conference. Hundreds of ultra-orthodox entrepreneurs and high-tech professionals were mingling with Israel’s economic elite, the CEO of the Israel Innovation Authority, investors and senior executives of the high-tech industry, policymakers, training institutes, academia and organizations working to promote the high-tech industry. The conference aimed to connect the immediate need of the hightech industry for skilled workers, with the unrealized potential of quality human capital from the ultra-orthodox society. One of the mottos that resonated in the panels was: “high-tech needs the ultra-orthodox, and the ultra-orthodox need high-tech”. Symbolizing this very potent message was Chany Shpiner, an ultra-orthodox designer at Google, who was chosen as “Woman of the Year in the ultra-orthodox high-tech industry.” Looking at her to accept her award, a woman that only a few years ago would’ve been nowhere to be seen in such a conference, it was hard to miss the obvious: Israeli ultra-orthodox women are front and center of the high-tech stage, and furthermore, they are there to stay.
Chilean artists you would love to know PABLO LARRAÍN REVISITS DI-MANIA
2021 turned out to be a particularly fruitful year for Chilean artists and creators. Cinematographer Pablo Larraín and songwriter and interpreter Mon Laferte are two of the most renowned names within a prolific even if still small tribe of Chilean creators that are making a name for themselves internationally. Come and check them out. 54
In the international arena, Pablo Larraín is Chile’s better known and most acclaimed film director. Even if he’s been around for quite some time, 2021 will go down as one of his best years ever after the November release of “Spencer”, Larraín’s take on the life of Diana, the late Princess of Wales. The film, starring Kristen Stewart, is banking on the success of The Crown, Netflix’s hit series, and the renewed thirst for everything royal that the unrelenting coverage on the lives of Diana’s sons is constantly spurring.
especially after winning the Art Cinema Award for Best Director at the 2012 Cannes Film Festival and being nominated for Best Foreign Language Film at the 85th Academy Awards.
Larraín made his big screen debut in 2006 with the release of Fuga, his opera prima. His next three titles, Tony Manero, Postmortem and No, are known as his dictatorship trilogy, as they all somehow touch on the dark years of Augusto Pinochet’s rule. No tells the story of the political marketing campaign behind the triumph of the “No” alternative in the referendum that sealed Pinochet’s departure from power. Its focus on the spin doctors of the day rather than on the more romanticized street marches and civil unrest movements, was and still remains controversial. Polemics aside, the movie was starred by Mexican acting powerhouse Gael García Bernal and made Pablo Larraín an even more established name,
Spencer is a very personal take on the life and inner world of Princess Diana. The biopic, a genre which its director doesn’t concede to, sheds light on the woman before the myth, the girl that was simply Diana Spencer -albeit Lady Diana Spencer- before she decided to drown herself in ivory silk taffeta and become the Princess of Wales, and later the queen of hearts. The fact that it follows in Jackie’s footsteps has many guessing that Larraín is in the midst of his second trilogy, now centering on feminine historical or even pop icons. Bets are already on and there have been rumors around the director taking a keen interest in Britney Spears, but Pablo Larraín has not yet confirmed nor denied the stories.
Undoubtedly, it was No’s success that paved the way for some of Pablo Larraín’s more recent films. Jackie, starring Natalie Portman as Jackie Kennedy, was probably his better-known title before Spencer.
MON LAFERTE AND HER EXQUISITE VOICE If you still haven’t heard this Chilean composer and singer, chances are you are not a music fan or you are not a native Spanish speaker. With her last album featuring some English-sung compositions, however, the latter excuse is becoming less and less likely by the minute. Norma Montserrat Bustamante Laferte is one of those rare cases when reality TV did breed an outstanding talent. She did her rounds in Rojo, a popular show in Chilean television in the early 2000’s before heading to Mexico to try out her luck. There, she started experimenting with different styles until she came up with her unique combination of folk pop, with some rancheras and rock thrown in for good measure, although her amazing voice shows better when interpreting one of the many beautiful ballads she has either composed or made her own. La Trenza or the braid is arguably one of the most beautiful songs in Spanish of the last decade. Mon Laferte composed it as an homage to her humble origins in a poor neighborhood of Viña del Mar, in Chile’s central coast, and to the strong women in her family, who raised her to become what she is today: another independent, rather fearless, strong woman in her own right, one who has single handedly carved out a place for herself in the difficult world of pop Latin music. In La Trenza, Mon Laferte borrows the voice of her grandmother who speaks to her while she braids her hair, and dreams that one day
her granddaughter will get out of the neighborhood and make it as a renowned singer. Which she did, big time.
BENJAMÍN LABATUT Born in Rotterdam in 1980 and raised in several cities around the world (The Hague, Buenos Aires, Lima) before settling in Santiago, Benjamín Labatut only acquired his Chilean identity later in life. He published his first collection of short stories, La Antártica empieza aquí, in 2012. His first novel followed in 2016, inaugurating a literary style marked by exploration and a free intertwining of genres ranging from essay to chronic to fiction.
Even if the singer has had more than a few successes over at least the last decade -she received five Latin Grammy nominations in 2017, she’s the most listened to Chilean singer on Spotify and has sold over 5 million recordings worldwide, 2021 was still a special year for her. Preceded by the stormy 2019, in which Mon Laferte turned even more political than before and fully supported the social uprising that was taking place in Chile, and a 2020 marked by the global pandemic and lockdowns, 2021 saw her fight for and embrace her first pregnancy. After releasing Seis, her sixth album, which she wrote and produced during lockdown in 2020, she spent a couple of months in LA, where she underwent a fertility treatment. It was during this time that she created and immediately released 1940 Carmen, which she laughingly calls her hormone album. Hormones or not, it is said to be her most personal work and, to top it off, includes her first compositions in English.
Labatut continued down this path and in 2020 published his second novel When We Cease to Understand the World (originally Un verdor terrible). The Irish Writer John Banville called it a nonfiction novel, and Ricardo Baixera, literary critic of El Periódico, went even further to include it in the metaphysical novel category, a label almost of its own. But whatever its scholarly taxonomy, the novel has reaped outstanding reviews and accolades. It was nominated for the Man Booker in the UK and the National Book Award in the US, and if all this did not carry star power enough, let’s just say that Barack Obama included it in its 2021 summer reading list.
If you are looking to familiarize yourself with her music, some of the titles to look for are Amor completo, Tu falta de querer, Mi buen amor, El beso and Amárrame, for which she won the 2017 Latin Grammy Award for best alternative song.
IGNACIO CHASCAS VALENZUELA Ignacio Chascas Valenzuela became well-known in Chile and later in Mexico and later in Miami thanks to his apparently unflinching and tireless imagination and talent to produce soap operas, that most Latino of TV genres that has kept Chascas onscreen and mostly glued to his keyboard for the better part of the last two decades. A very prolific writer, Chascas has also ventured into children and teen fiction, playwriting, screenwriting for film and even non-fiction writing, with a soap opera writing handbook that is now considered a must read for anyone aspiring to daytime drama glory. But 2021 brought with it a crossover experience that Chascas could only have dreamt of before. A very fruitful alliance with Netflix allowed him to debut on this platform with Who killed Sarah? (originally ¿Quién mató a Sara?) The series is a thriller and to the trained viewer, its structure is a telltale sign of the author’s deep admiration for Agatha Christie. There are already two seasons online and a third one is in the works; the first season was viewed in 55 million households and reached the top-ten charts in countries such as the US, Germany, France, Israel and Brazil. With such a success, Netflix was sure to grab an exclusivity contract with Chascas, securing three years of content development for the platform.
MAITE ALBERDI Even if The Mole Agent (originally El Agente Topo) didn’t win its Best Documentary Feature in the 2021 Academy Awards, the multiple nominations and accolades that the film garnered are testimony enough of the emotional chord that this documentary, which tells the story of an octogenarian man turned private detective, struck around the world. A talented documentarian, Maite Alberdi has been particularly recognized for the sensibility and finesse she displays when working with the elderly characters that populate her universe. La Once, which she released in 2014, centered on a group of lifetime friends, the filmmaker’s own grandmother among them, who gathered together once a month for decades, for the pure pleasure of sharing their lives and partaking of an once, a teatime meal and ritual as Chilean as high tea is British. Both La Once and the more recent El Agente Topo can be streamed on Ondamedia.cl, the online platform for Chilean cinematography.
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The 2022 threat, an asteroid BY BÁRBARA GUTIÉRREZ
After two years marked by the COVID pandemic and the arrival of the vaccine to tackle it, it seems that 2022 will face an entirely different risk. NASA has predicted that on March 6, an asteroid considered “potentially dangerous” will impact the Earth. The space agency has a registry of interstellar rocks and classifies them according to their size, speed and dimensions, and also by the year or period in which these rocks are likely to impact the Earth. This particular space rock, called Asteroid “2009 JF1,” is not colossal in size, but its impact probability and the speed at which it travels through space, make it the fifth most dangerous asteroid for NASA. Its speed (23.92 km/s) almost doubles the recorded velocity for the most dangerous asteroid (14.10 km/s), which is expected to impact in 2880. NASA has indicated that 2009 JF1 could leave an apocalyptic signature 150 times larger than that of the atomic bombing of
Hiroshima, Japan. This asteroid is categorized as a Near Earth Object (NEO), which means it is close enough to the planet to be considered a threat. However, the chance of collision is 0.026%. Meteor impacts are quite common. These types of space bodies are accompanied by small rocks that, upon entering the atmosphere, incinerate and fall to the ground. The meteor showers that are sometimes visible, usually turn out to be these burning objects. Faced with this scenario, NASA will test its DART system, which will attempt to deflect another NEO, the “Didymos” asteroid. This is a common asteroid, but it will serve as a test run. If all goes well, a specially devised spacecraft will impact the asteroid at a speed of 24,000 km/h. This will not abruptly change its speed, nor will it cause damage, but according to estimates, it will alter its orbit by 0.01%.
FIFA WORLD CUP 2 022: A P R A C T I C A L GUIDE TO QATAR 62
It will be the first edition of the World Cup to be held in the northern hemisphere fall season.
The ball will start rolling on November 21, 2022 and will come to a stop on December 18, 2022.
The reason for the seasonal change is that June and July temperatures in Qatar can reach 50 degrees Celsius, which is incompatible with a massive sports competition.
The group stage will be held from November 21 to December 2 at the following venues: Al Bayt Stadium, Khalifa International Stadium, Al Thumama Stadium, Al Rayyan Stadium, Lusail Stadium, Ras Abu Aboud Stadium, Education City Stadium and Al Janoub Stadium.
The round of 16 will be played between December 3 and 6, while the quarterfinals are scheduled for December 9 and 10 at Al Bayt Stadium, Al Thumama Stadium, Lusail Stadium and Education Stadium. The semi finals are scheduled for December 13 and 14 at Al Bayt Stadium and Lusail Stadium. The final, meanwhile, will be held on Sunday, December 18 at the Lusail Stadium, defining the team that will follow France as world champion.
All cities hosting the tournament have the same time zone: GMT+3. This is seven hours ahead of Santiago de Chile, eight hours ahead of Colombia, nine hours ahead of Mexico City and one hour ahead of Spain.
FIFA scheduled the group stage draw for March 31, 2022, to be held in Doha, Qatar.
During its bid to host the tournament, the Qatar Organizing Committee offered about 2,869,000 tickets, of which between 5% and 8% will go to sponsors and other partners supporting the World Cup.
The most important match of the tournament was scheduled for Sunday, December 18, which is Qatar’s National Day. It was also confirmed that it will be played at the Lusail Stadium, with a capacity of more than 80,000 spectators.
The first tickets with associated preferred services (hospitality tickets) went on sale at the end of 2020, while the date for the sale of general tickets to the public has not yet been announced. According to FIFA information, ticket prices for package tickets, per match or per team, would range from US$950 to US$10,750, for a venue package.
OFFSIDES ON THE ROAD The 8 venues in the host cities have the following capacities: • • • • • • • •
Lusail National Stadium (Lusail) - Capacity: 86,250 spectators. Education City Stadium (Al-Rayyan) - Capacity: 43,350 spectators. Khalifa International Stadium (Doha)- Capacity: 50,000 spectators. Al Bayt Stadium (Jor) - Capacity: 60 thousand spectators. Al Thumama Stadium (Doha) - Capacity: 40 thousand spectators. Al-Rayyan Stadium (Rayyan) - Capacity: 21 thousand spectators. Ras Abu Aboud Stadium (Doha) - Capacity: 48 thousand spectators. Al Janoub Stadium (Al Wakrah) - Capacity: 40 thousand spectators.
For those who travel around Qatar, the feeling is that a new soccer stadium is being built on every corner. A whirlwind of infrastructure construction has mobilized an army of workers from South Asia and Africa, raising allegations of mistreatment and labor abuses. Amnesty International has made the point: “Unlike most Gulf countries, Qatar grants access to Amnesty International, so that we can visit the country and meet with officials to raise our concerns.” However, the organization has not issued a report ratifying or denying the allegations, arguing that “it is not always easy to reach migrant workers and workplaces. Many of them fear facing repercussions for speaking to international organizations.” In March 2021, Amnesty International called on FIFA to ensure full protection of migrant workers’ rights in Qatar before the start of the World Cup. Other questions point to the fact that since 2010, migrant workers have faced delays in their wages and long working hours in a very hot climate. According to the International Labor Organization (ILO), the proportion of migrant workers in the Middle East, especially in the Gulf States, is one of the highest in the world. Most get hired in low-skilled labor sectors, such as construction and hospitality, making them vital to the economic growth and development of their host countries.
P OL I T IC A L DE C I S IONS T H AT W IL L SH A P E 2 022
Europe, France, Sweden, Hungary and Portugal will each have a face-off between social democrats and the extreme right; Australia, South Korea and the Philippines will have their share, defining positions in the clash of titans between the US and China. Further afield, Tunisia, Libya and Kenya will test their ability to resolve their internal crises. In Latin America, Brazil and Colombia will have to define which way the needle is leaning, while Joe Biden will face midterm elections.
JANUARY IN LIBYA? Within the framework of the National Unity Government promoted by the UN in Libya, presidential elections were to be held on December 24, 2021, but were suspended; the process of parliamentary elections, which were to be held 30 days later, was also put on hold. In the meantime, political and social tension is increasing. TR ANSPARENCY: THE KE Y IN KENYA’S PRESIDENTIAL ELECTION Surrounded by turbulent times in Central Africa, transparency emerges as an imperative to avoid the violence unleashed in previous elections in Kenya. The cross endorsements that the current Kenyan President gave to opposing leaders added to the uncertainty that the country faces as it heads to the August 9 elections. DEMOCRACY AT STAKE IN TUNISIA The parliamentary elections to be held on December 7 in Tunisia are an opportunity to return to democracy, following the suspension of the Assembly of the Representatives of the People of Tunisia, and the removal of the Prime Minister in mid-2021, after heated protests. However, distrust among political opponents continues to be the norm.
CRUSADERS FOR CHINA AND THE US
HAS LATIN AMERICA STEPPED TO THE LEFT?
South Korean President Moon Jae-in’s Democratic Party lost its chance to run for reelection after sexual abuse and real estate speculation scandals. The conservative People Power Party, on the other hand, is attracting young liberals who distrust tendencies such as debt regulation and feminism. If they advance, conservatives aim to strengthen ties with the United States and toughen their stance towards North Korea and China.
In Colombia, while stating that Iván Duque’s presidency is wornout and socially divisive, polls place former leftist guerrilla Gustavo Petro as a viable candidate for the April elections. In this scenario, Sergio Fajardo, the center-left candidate, is gaining ground against Oscar Iván Zuluaga, Duque’s successor and continuator. Despite the adverse context, Zuluaga is working to unite the right-wing into a single coalition called Equipo Colombia.
The family drama that has crossed the Philippine elections is expected to come to a head next May. Even if local laws don’t contemplate reelection, President Rodrigo Duterte wants to maintain his influence in the next government by supporting his daughter, who is running for vice president to the presidential candidate Ferdinand Marcos Jr, son of the late dictator.
In Brazil, in the meantime, former President Lula da Silva is running ahead of current President Jair Bolsonaro, who approaches the elections highly discredited by his government’s mishandling of the pandemic. Although Lula currently holds an advantage in the polls, he will have to face the former judge and former Minister of Justice Sergio Moro, who represents a more moderate right, and even more crucially, who convicted Lula in a trial annulled in 2020 and who is considered a traitor by Bolsonaro’s supporters.
AUSTRALIA FACES FEDERAL ELECTIONS IN MAY Although still without a specific date, Australia will go into federal election mode in May with the banner of climate change and with an eye on regional militarization. And although the current conservative government has decidedly stood up to China, its mishandling of the pandemic and the roaring bushfires pushed it behind the Labour Party in the polls. So far, Labour leaders have expressed their desire to promote a dialogue policy with China.
BIDEN’S NEXT TEST In November, Joe Biden’s Democratic Party will reach a decisive moment in its quest to achieve a majority in both US houses of Congress, which would allow it to swiftly pass reforms. All this amid falling support for the government, a rise in inflation and the unwelcome but continued presence of the pandemic.
REVITALIZATION OF THE EXTREME RIGHT IN EUROPE The rejection of the 2022 budget prompted the anticipation of parliamentary elections in Portugal. Even if he currently holds the lead, the Socialist Prime Minister António Costa will have to embrace the Communist Party and the Bloco de Esquerda to make his continuation feasible. At the same time, the Social Democratic Party is moving ahead, while the extreme right-wing Chega party could surprise and position itself as a third force. More Emmanuel Macron or a shift to the right? That is the dilemma facing France, with a deflated left and a rightwing divided between the ultra-righters Éric Zemmour -with a hard anti-immigrant discourse- and Marine LePen, versus Valerie Pécresse, who is seen as moderate although on paper or program, she closely resembles the other two alternatives. For the time being and with a government riddled by successive crises, Macron has not confirmed whether he will run for reelection, even if there are financial moves associated with a possible campaign just 3 months prior to the election. Even with the political situation brewing in France, analysts are focusing on an even greater challenge for the European Union: the presidential elections in Hungary, in which Prime Minister Viktor Orbán could perpetuate himself after 10 years in power, still holding on to his opposition to the European project. He will run against a coalition of six opposing parties headed by the conservative Peter Marky Zai, who for the first time has a fighting chance against Orbán. If the opposition wins, it will still have to try to amend its internal differences. The Social Democrats in Sweden have overcome various obstacles and have managed to govern as a minority in Parliament via agreements with the opposition, particularly on budget matters. The isolation of the ultra-right is key to the September 11 elections.
SOUTH KOREA COLOMBIA LEBANON HONG KONG
FRANCE HUNGARY SERBIA SLOVENIA
N. IRELAND THE PHILIPPINES AUSTRALIA
PERUVIAN ARTISTS THROUGH CHILEAN EYES Ana María Echeverría Lübbert was born in Chile and arrived in Peru almost 25 years ago. She has since worked as a photographer for various editorial projects. “Being a photographer in Peru has been extraordinary. Here, every single place inspires my creativity, but it’s the people that have always been and remain my greatest source of inspiration.” A book about Peruvian creators was the perfect pretext for Ana María to delve into her favorite subject. “It was an invitation to explore through the faces, the physicality of these artists, to enter their private worlds. In each case, a direct, intimate, face-to-face encounter allowed me the precious opportunity to try to touch their souls with my lens. I discovered an infinite world of talent, based on an ancestral culture and their rich and varied nature. It was my honor to capture them in these photographs that are a cultural legacy of contemporary Peru.”
PAMELA RODRÍGUEZ IS AN ACTRESS, SINGER AND COMPOSER. SHE MAJORED IN ETHNOMUSICOLOGY AT THE UNIVERSITY OF NORTH TEXAS IN THE US, AND HAS LIVED IN SPAIN, PERU, CANADA AND VENEZUELA. SHE HAS VENTURED INTO TECHNO MUSIC, INCORPORATING HER ETHNIC ROOTS AND BUILDING A VERY PERSONAL FUSION STYLE OF GREAT CONCEPTUAL RICHNESS.
RAMIRO LLONA IS A PLASTIC ARTIST, PAINTER AND SCULPTOR. HE STUDIED ARCHITECTURE AND THEN VISUAL ARTS AT THE UNIVERSIDAD CATÓLICA DEL PERÚ, AND FINISHED HIS STUDIES AT THE PRATT INSTITUTE IN NEW YORK. HE HAS SPENT MOST OF HIS LIFE IN NEW YORK WHERE HE HAS DEVELOPED LARGE FORMAT WORKS OF SPONTANEOUS PAINTING. HIS PROCESS DOESN’T INVOLVE SKETCHES, OPTING FOR A LEAP INTO THE UNKNOWN EVERY SINGLE TIME HE FACES A BLANK CANVAS.
BORN AND RAISED IN AREQUIPA, BEFORE DEDICATING HIMSELF TO PAINTING, BILL CARO STUDIED ARCHITECTURE AT THE UNIVERSIDAD NACIONAL DE INGENIERÍA DEL PERÚ. A NATURALLY GIFTED DRAWER AND PAINTER, HIS TRAINING IN ART IS ENTIRELY SELF-TAUGHT AND HAS SERVED HIM TO BECOME ONE OF THE MOST FAMOUS HYPERREALISTS IN HIS COUNTRY. HIS WORKS AND PORTRAITS ARE HOUSED IN PUBLIC INSTITUTIONS AND PRIVATE COLLECTIONS BOTH INSIDE AND OUTSIDE PERU.
VICTOR DELFIN, A LONGEVOUS VISUAL AND PLASTIC ARTIST STRONGLY INFLUENCED BY THE GREAT MEXICAN MURALISTS, WAS BORN IN 1927 AND REMAINS ACTIVE AS THE STAUNCH CREATOR OF A VAST OEUVRE OF SCULPTURES, PAINTINGS AND HANDICRAFTS THAT ARE CURRENTLY HELD BOTH IN PERUVIAN AND FOREIGN COLLECTIONS. HIS COMMITMENT TO PERUVIAN SOCIETY AND ITS ANCESTRAL ROOTS HAVE EARNED HIM THE MONIKER “THE PEOPLE’S ARTIST” AND HIS MOST EMBLEMATIC SCULPTURE IS THE FAMOUS KISS, LOCATED IN THE PARQUE DEL AMOR, IN LIMA.
DAMARIS MALLMA IS A SINGER AND COMPOSER FROM AYACUCHO WHO HAS DEDICATED HER CAREER TO COMPOSING ANDEAN MUSIC. HER CHARANGO WAS HER FIRST COMPANION, BUT DAMARIS HAS BEEN STEADILY INCORPORATING OTHER TRADITIONAL INSTRUMENTS. SHE WON THE FESTIVAL DE VIÑA DEL MAR IN 2008 AND BEGAN HOSTING THE TELEVISION PROGRAM MISKI TAKÍY (QUECHUA FOR SWEET SONG) IN 2010 TOGETHER WITH HER MOTHER, THE ANDEAN SINGER VICTORIA SAYWA.
CORPORATE AND ECONOMIC TRENDS TO WATCH AS 2022 KICKS OFF
INDUSTRY-WISE When 2021 was still in full force, Euromonitor launched its Understanding Corporate Trends / Voice of the Industry 2021 report. In a bid to better navigate the waters ahead, this report set out to survey professionals on tendencies and innovations they were seeing and expected to continue seeing across 15 key industries, basically everything from packaged food to retailing to consumer health to luxury.
Of course, COVID-19 has been a shot in the arm (pun totally intended) for all forms of E-commerce and omnichannel developments, and professionals working in these companies expect this trend to continue going strong. Respondents tend to think investments should go towards enhancing tailored marketing and personalized recommendations, closely followed by expanding mobile apps and better search and navigation options.
As it turned out, the two main areas of interest were satisfying customers in times when consuming habits were shifting dramatically and sometimes unpredictably, and a continuing tendency to view the working place in lax and still undefined terms.
As for a changing notion of what the workplace is, we must consider that remote work, something that began as a way to fight the pandemic, has seriously permeated how we view and what we expect from a job, blurring the lines between the work and home spaces. Most professionals feel this trend is here to stay in some form or another. For companies, this means rethinking their office spaces with a view to creating spaces where employees actually need and want to go, not only because they must, but critically because this environment offers them resources that enhance their work. Also, it means upgrading online security and safety, as well as other tech resources needed to work remotely.
When it comes to catering to different styles of consumers and meeting their needs however and whenever they wish to shop, most professionals feel their company is connected to clients’ wants and needs, and that they use these insights to inform business decisions, a decisive factor when COVID has changed so much of the way we relate to the act of shopping, to products themselves and even to company values. A key example is in-store shopping. Customers want to feel safe when they venture indoors, and this means upholding measures such as mandatory masks, providing sanitizing products, and limiting number of customers. Also, it means offering midway alternatives such as click and collect and curbside collection, and investing more in automated in store payment and self-service options that limit interaction and contact.
As a conclusion, since both remote consumption and remote work require better online platforms, COVID-19 has accelerated digital transformation by 1 to 2 years among half of surveyed companies, while 20% of businesses state that it has fast-forwarded them by at least three years.
2022 is just rolling out and after two years of instability and unthinkable worstcase scenarios come true, it is perhaps to be expected that we are all anxious for some sort of certainty, particularly in the corporate and economic fields. Let’s take a look at two of Euromonitor’s latest reports, for a review of the trends that should shape the following months and even beyond. 74
ECONOMY-WISE At the time of the closing of this issue, Euromonitor International’s latest report “Economies in 2022” has yet to be released but some highlights are already out there. In general terms, the think-tank expects economies to continue to recover, although at a slower pace than we saw in 2021. This means a drop in unemployment rates, even if margins may vary by industry and part of the world, and a continued drift towards smartness and e-connectedness, as well as towards climate action as a key driver to shape political, economic and business itineraries for the foreseeable future. Some trends to consider: 1. ECONOMIES CONTINUE TO RECKON WITH THE GLOBAL PANDEMIC. With the fastest pace of recovery already over, Euromonitor expects the global economy to expand by 4.6% in 2022, as compared to 5.7% in 2021. Insufficient vaccinations in both advanced and developing economies, as well as possible new infection waves combined with the restrictions they bring, that continue to be disruptive even if more familiar, could hinder global economic recovery. 2. ONGOING STRESS ON GLOBAL SUPPLY CHAINS. Even if economic recovery, renewed construction projects, government stimulus and consumption growth are all expected to drive growth in the manufacturing sector, global logistics problems are still expected to be the norm in 2022 due to factors such as a still insufficiently recuperated workforce, and deficiencies in both port and shipping capacities.
3. HYBRID WORK MODELS PREVAIL. In the near future, the job market is expected to drive an even clearer divide between on-site and remote opportunities, with companies striving to accommodate a growing number of associates that don’t want to return to the office full-time, or even part-time. Businesses are expected to continue to invest more on online work tools to support remote positions, and wherever possible, to opt for hybrid work models that are expected to better connect the wants and needs of both employees and companies. 4. 5G, SOMETHING GOOD TO SPREAD AROUND THE WORLD. Our desire to make cities, companies and countries as smart as technologically possible is pushing for a faster rollout of 5G internet, as this platform is the natural environment for such smartness to thrive. Advantages like a broader bandwidth, lower latencies and better coverage promise to allow for developments that are almost here, but still not quite: connected and autonomous vehicles as the new normal, and smart buildings that can help us reach goals in terms of sustainability, congestion, and urban planning could all be viable partly by adding a fifth “G” to the existing four. 5. GREENER SHADES OF CORPORATE GREEN. Businesses are looking to become and be perceived as increasingly greener. Born of a genuine desire to be a better corporate citizen, and also to earn favor with customers and markets with an environmental inclination, goals such as improving energy efficiency, switching to renewable energies, striving for carbon neutrality, and investing in climate-friendly products and technologies will continue to permeate corporate speech and to guide business roadmaps.
DID YOU KNOW?
JAPAN CELEBRATES COMING-OF-AGE CEREMONIES
BLUE MONDAY… THE SADDEST DAY OF THE YEAR
On Seijin Shiki, which Japan celebrates on the second Monday in January, young people who turn 20 celebrate their coming of age. Town halls send them letters of congratulations and an invitation to a ceremony held in public auditoriums, where guests wear elegant kimonos or a suit and tie.
Cliff Arnall, a psychologist at Cardiff University in Wales, pronounced the third Monday in January the saddest day of the year. After the excesses of Christmas, many families seem to have a hard time recovering, both financially and emotionally. There is also the feeling that the new year will bring complex challenges, which results in a first major annual disappointment.
The tradition of marking Seijin Shiki began during the Nara period (710-794), when young people were celebrated in the Genpuku ceremony at around 15. There are many different coming-of-age ceremonies around the world, among them the initiation ritual that has Papua New Guinean youngsters catching sharks with their bare hands, which certainly seems peculiar to foreign eyes.
In Japan, the Civil Code states that “individuals become of legal age when they reach 20,” a law under which they are considered adults and therefore have access to things that were previously banned for them. For example, the law in Japan prevents people under 20 from drinking alcohol and using tobacco. By the same token, they cannot bet on horse or boat races. At the age of 20, on the other hand, young people can contribute to the national pension plan like any other citizen, can marry without parental consent, are liable for their actions, can be sentenced to imprisonment and, as adults, acquire a whole new set of obligations. Despite this widely observed milestone, a law was passed in June 2015 to lower the voting age to 18 years old.
Therefore, the third Monday in January is known as Blue Monday. The concept was coined when Cliff Arnall worked on a
formula to determine the worst day of the year, in the context of an advertising campaign for a travel agency. His research led him to the third Monday in January which, on top of everything else, is characterized by a very symptomatic lack of motivation. Every year, social networks are filled with messages of encouragement to overcome this “ever so depressing day”. Even the media joins in and some brands take the opportunity to offer discounts to lift the spirits of consumers in any way they can.
San Jorge School launches new educational project in Laja
Nacimiento inaugurates a new recycling collection center
San Jorge School is one of the most traditional and renowned educational establishments in the Biobío Region, 500 kilometers south of the Chilean capital. The school recently launched its new educational project, which centers on providing an integral and Christian education to the children and youth of the commune of Laja. After more than a year of planning and renovating the existing infrastructure, the school changed its status from private to subsidized, and so it became a viable alternative for the entire community.
María Luisa Jiménez (34) and her husband Cristian Gutiérrez (38), both from Nacimiento in the Biobío Region, entered the world of recycling eight years ago. As a result of the pandemic, they decided to become grassroots recyclers and have been working fulltime since February, to the point that this endeavor is currently their sole source of income. Currently, the couple helps to run the recently inaugurated “Commune without Garbage” program.
This new project seeks for students to grow and thrive in an environment that is respectful, sustainable and caring, and to use it as a platform to continue their path to higher education. The school’s modern infrastructure allows students to explore different areas of learning in depth, including science, art or music. CMPC administered the school for 40 years, but recently transferred the institution to the Juan XXIII foundation, following a decision to focus its educational efforts in a more specific way. The Juan XXIII Foundation belongs to the Diocese of Santa María de Los Ángeles, who took on this challenge to give continuity to the school and to create a new educational project. Certain that the San Jorge School will have a good future, the president of Empresas CMPC, Luis Felipe Gazitúa, valued that the Juan XXIII Foundation welcomed the school into its fold and highlighted the academic excellence that San Jorge has already achieved. “We have been managing this educational project
Nacimiento inaugurates a new recycling collection center María Luisa Jiménez (34) and her husband Cristian Gutiérrez (38), both from Nacimiento in the Biobío Region, entered the world of recycling eight years ago. As a result of the pandemic, they decided to become grassroots recyclers and have been working fulltime since February, to the point that this endeavor is currently their sole source of income. Currently, the couple helps to run the recently inaugurated “Commune without Garbage” program. The program was launched at the home of María Luisa and Cristian, with the attendance of Carlos Toloza, Mayor of Nacimiento; Didier Cares, Head of Corporate Affairs of CMPC, and Camilo Acuña, Assistant Manager of Territorial Development at Kyklos. Cristian Gutiérrez, homeowner, host and manager of the new collection center, explained that “this work used to be frowned upon. The person who went around collecting unused stuff was seen as a scavenger, a good for nothing. Now we understand that this activity has value. I am very proud to do this with my family and my wife.”
for many years, but for a while now we’ve also been looking for someone to continue this work and so, we found the Juan XXIII foundation. Today we have a renovated school, expanded and open to the community, and we are very pleased to leave this project in good hands, so that the school continues to be a contribution to the community of Laja”, Gazitúa said. The school was created in 1981 to meet the educational demands of the families of CMPC’s Laja Plant. Ever since then, the San Jorge School has been a beacon of academic excellence. Year after year, it shows outstanding results in education quality measurements and university selection tests. The school’s new teaching model will be inspired in Christian values.
In fact, the house-to-house recycling program has managed to get more than 1,200 households in the five communes involved, that is nearly 4,800 neighbors and residents. As of September of 2021, they have managed to recycle 18 tons of plastic bottles, cans, and cardboard and paper. 4.8 tons in Nacimiento alone. Didier Cares, head of Corporate Affairs at CMPC, explained that “we want to contribute to the environment and to build a more sustainable city, region and country. To that end, we have already taken this program to five different cities. Community involvement is key to the success of this initiative. We are very pleased with the results and hope to continue to be part of Commune without Garbage, because our goal is to get to zero waste by 2040.
The program was launched at the home of María Luisa and Cristian, with the attendance of Carlos Toloza, Mayor of Nacimiento; Didier Cares, Head of Corporate Affairs of CMPC, and Camilo Acuña, Assistant Manager of Territorial Development at Kyklos. Cristian Gutiérrez, homeowner, host and manager of the new collection center, explained that “this work used to be frowned upon. The person who went around collecting unused stuff was seen as a scavenger, a good for nothing. Now we understand that this activity has value. I am very proud to do this with my family and my wife.” In fact, the house-to-house recycling program has managed to get more than 1,200 households in the five communes involved, that is nearly 4,800 neighbors and residents. As of September of 2021, they have managed to recycle 18 tons of plastic bottles, cans, and cardboard and paper. 4.8 tons in Nacimiento alone. Didier Cares, head of Corporate Affairs at CMPC, explained that “we want to contribute to the environment and to build a more sustainable city, region and country. To that end, we have already taken this program to five different cities. Community involvement is key to the success of this initiative. We are very pleased with the results and hope to continue to be part of Commune without Garbage, because our goal is to get to zero waste by 2040. The southern municipalities of Collipulli, Laja, Los Ángeles and Mulchén are also taking part in this CMPC initiative supported by Kyklos. Among the main activities that this program supports are house-to-house waste collection, raising awareness in schools via workshops on sustainable environmental management; and strengthening local leaders.
The southern municipalities of Collipulli, Laja, Los Ángeles and Mulchén are also taking part in this CMPC initiative supported by Kyklos. Among the main activities that this program supports are house-to-house waste collection, raising awareness in schools via workshops on sustainable environmental management; and strengthening local leaders.
Rain harvesting, the innovative system that ensures safe drinking water for families in rural communities. According to WHO standards, a person requires at least 50 liters of water per day to cover basic needs. However, and due to a scarcity or downright lack of the vital element, for many communities this ideal is impossible. Climate change has only contributed to make this trend even worse. In order to find practical and easy-to-implement solutions, CMPC created the Softys Water Challenge international contest. Softys is a subsidiary of CMPC and is working collaboratively with the Amulén Foundation and the UC Innovation Center. The Softys Water Challenge called for innovative projects that address water scarcity in Latin America. Isla Urbana, a Mexican initiative, won the contest, and its project was implemented in the rural sector of Lumaco, Araucanía, more than 700 kilometers south of Santiago, the Chilean capital. The initiative invites locals in vulnerable communities to install a rainwater harvesting system on their roofs. By so doing, they acquire an alternative source of drinking water in an efficient and sustainable manner. In the commune of Lumaco, the initiative benefited 40 families and 4 social centers belonging to seven Mapuche communities in the Reñico and Quetrahue sectors. Ignacio Lira, assistant manager of Corporate Affairs South Zone at CMPC, particularly appreciated this solution’s innovative edge. He added that “we all know that water scarcity is a global phenomenon, exacerbated by climate change. In this context, projects such as this one show us that access to water generates radical changes in the quality of life of families and people living in rural communities.” MEXICAN SOLUTION FOR WATER ACCESS Isla Urbana named their project Chaac, a reference to the Mayan God of rain. This innovative solution, which won first place in the Softys Water Challenge contest, proposes a user-friendly kit to be installed on roofs, to capture rainwater. The accumulated water is then channeled through a system of pipes, filters and pumps, which separates the first waters from filtered leaves and sediments. The model also uses measured quantities of chlorine to purify and deliver high quality water.
BE NE FITS OF ISL A U RBANA’S HARVESTING TECHNOLOGY Rainwater has a high physicochemical quality and, in a rural context such as this, requires little treatment, so it can be used for all household needs, including consumption. • The operation and maintenance of the system is easy and require little or no power to operate. • System implementation can be done with local labor and materials. • For isolated communities, this is an efficient and sustainable solution that represents the possibility of water autonomy for families. • Rainwater harvesting is a free source of water that allows for 6 to 12 months of continuous supply, depending on the level of precipitation at each location.