COP3 Proposal

Context of Practice - Proposal

OUGD501

COP3 Proposal

Context of Practice - Proposal

OUGD501

Question 4: To what extent do Technological developments in production and distribution impact on Graphic Design?

Technology has changed the face of Graphic Design forever. However, there is also a need for physical, handmade design. Why is this and what makes the qualities of design from the past so desirable? For example, film cameras have long been outshone by DSLR’s, but why?

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Context of Practice - Proposal

Subjects Technological advances in graphic design The resurgence of analog design and printing Nostalgia in graphic design Can analog and digital coexist?

The future for design

OUGD501

Context of Practice - Proposal

OUGD501

“The definition of the designer is becoming blurred. The accessibility of technology “Thanks to the ever-rapidly now means that anyone with developing technology used to a computer and the correct create, display, and even print software can become a graphics and art, we’re seeing designers push themselves -- as designer. This has both negative and positive effects: On one well as the boundaries -- as to what we define as graphic design.” hand, poorly considered, nondisciplined design is now being allowed to flow through into the brighthub.com (2012) public consciousness. On the other hand, we are seeing new, forward thinking, unrestricted creative thinking from those who are not restrained by traditional formalities.”

Quotes

David Howarth

“Publishers don’t have that right to people’s attention that they once had,” says Scott Moorhead, the head of digital trading at media agency Havas. “They have to work hard and there are so many options grabbing people. We have seen exponential growth in video. And you have to get mobile right. We are as advertisers desperate for more video and quality environments. It’s perfect placement.”

The Guardian October 2015

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Quotes “According to McLuhan, every medium eventually overheats when pushed to its limit or extreme. I believe the case can be made, simply as a corollary of the measures people are taking to avoid it, that digital media has become overbearing to, both our physical sensory apparatus and, our desire for some sense of autonomy from a medium that is overstepping its boundaries.”

S M O R G ADS (2014)

“Whether we like it or not, the face of the Graphic Design Industry has changed dramatically and in my opinion irreversibly over the last 25 years. With the advent of the Apple Mac and more importantly the Internet the industry has adapted at a rate of knots and embraced this new technology. With the speed of which this technology took hold of the industry I feel that we have lost some of the craft that we embraced so proudly up until the late 80’s.”

David Howarth

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Books Macdonald, Nico, “In With the New,” Creative Review (September 2004)

Macdonald, Nico, “In With the New,” Creative Review (September 2004)

Graphic Design - A Reader, edited by Audrey Bennett, New York: Princeton Architectural Press, 2006

Graphic Design - A Reader, edited by Audrey Bennett, New York: Princeton Architectural Press, 2006

In Communicate: Independent British Graphic Design since the Sixties, edited by Rick Poynor. London: Laurence King Publishing Ltd., 2004.

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Websites Trendlist www.trendlist.org It’s Nice That www.itsnicethat.com People of Print www.peopleofprint.com Print Club London www.printclublondon.com

CassArt www.cassart.co.uk

Context of Practice - Proposal

OUGD501