Power Of Email Marketing by H-educate

THE POWER OF EMAILS

C O N T E N T S

WARNING!

THE CONTENT & STRUCTURE OF THIS BOOK ARE UNIQUE, SPECIAL, AND YOU WILL NEVER FIND SOMEWHERE ELSE!

BEFORE WE START!

A few words of acknowledgment...

First and foremost, To my highest source of inspiration, the Supreme Speaker whose words I only channel...

AlHamdulillah!

Then to the true support throughout my career, both friends and family... you've all been amazing!

And last but not least, to YOU, my dear reader... and my real reason!

Thank you all...

Namaste!

Copyright © H-educate ALL RIGHTS RESERVED

This eBook or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the copyright owner and publisher except for the use of brief quotations in a book review, online, or in print.

First Publication: 2021

Version: 1.00

support@h-educate.com

What is Email Marketing?

Email Marketing is a Digital Marketing Strategy, where you send emails to prospects and customers promoting a service or a product.

Its Main Goal, is to turn prospects into customers, get more sales and conversions from your existing customers. OR simply, get your website more traffic by sending updates and newsletters to your followers.

How it works?

The process can be summed up with the following 4 steps:

Prepare and Configure your Email Marketing System

Collect Targeted Emails (Build Email Lists)

Send Emails

Monitor, anayalze, and optimize.

Email System Collect Emails Send Emails

Why Email Marketing?

The Importance of Email Marketing

When compared to other digital marketing strategies, the following reasons will make email marketing one of your top priorities.

Email is the #1 communication channel. Did you know that at least 99% of consumers check their email daily?

Your own private email list. On any social media platform, your account could be suspended at any time, without notice. However, you own your email list. No one can take those leads away from you.

Emails convert better. Email marketing has an ROI of 4400%. That’s huge!

Email Has The Best ROI 40$ For Each 1$ Spent

People want to see your emails! Advertising platforms, like Facebook, Google, YouTube, or any native ads service, users see ads from people they don't know without expecting to see them. While with emails, people subscribe to your list and wait for your new content, offers, and news. This is very important!

Emails are cheap. Do You Know that you can send up to 100K emails for 10$! I will explain later how you can save much money with Email Marketing, mainly if you use your own email marketing system.

Automation and simplicity. Today, We have many email marketing services like MailChimp, Aweber, GetResponse, and other companies that make everything simple for you when you want to manage your email marketing campaigns, Email Lists, and everything else.

And Even if you’re going to use your own System, which will be a lot cheaper, you can have the same simplicity and features as those companies.

Types of Email Marketers

When it comes to sending emails, we have mainly 3 types, so in other words, we have three types of email marketers.

1. 2. 3.

Regular Email Marketers

Cold Email Marketers

Bulk Mailers

Regular Emails

Sending Newsletters, promotions, or anything to your subscribers. So People allow you to send them emails. And want to follow you.

This is the traditional way of email marketing.

Cold Emails

Search for targeted email lists (ex: CEO of certain companies) and send a cold email trying to turn the target prospect into a customer.

Overdoing this may look like spam.

emails

emails are

Bulk Mailers

People who collect, scrape, or buy emails and start sending promotional emails (mainly affiliate links) to earn some commission.

They are considered as spammers.

Which Type of Email Marketers Are You?

Iinvented thefollowingtypes to distinguishbetweendifferent types of

and understand when

said tobe spammy.

Email Marketing System Structure.

EMS = EMA + SMTP

This is not a physics lesson�� It's Simply the Email marketing system structure!

Any Email Marketing System (EMS) consists of two parts:

The sender: (SMTP) this is the technical part that allows you to send emails over the internet.

The Email Marketing Application (EMA), where you can configure and manage your Email Lists, Marketing Campaigns, monitor and analyze results, manage your sending servers, etc.

So we connect both together to get an Email Marketing System.

I think the idea is simple. You have to know that we have different types of email applications and senders Some Examples to keep in mind:

Email Marketing applications:

Mautic MailWizz

Interspire

Mamura Super Email Sender Mailster and more...

Email

PowerMTA Postal Postfix

Amazon SES

Sendgrid

Sparkpost and more...

Keep in mind

Email Marketing Application (EMA)

Email Sender (SMTP)

Email Marketing System

Sender (SMTP)

I will not bother your head with Technical Terms and Details. We want to make things simple.

SMTP is simply a "Thing" that allows you to send emails over the internet. So whenever an email is sent online, there is an SMTP server that sent it.

If you like technical definitions, here we are:

An SMTP (Simple Mail Transfer Protocol) server is an application whose primary purpose is to send, receive, and/or relay outgoing mail between email senders and receivers.

To make things more simple, Memorize This: SMTP = Send Mail To People

What

SMTP is the main factor when it comes to email deliverability and reaching the recipient Inbox. (We will explain this later in more detail.)

We can build our own SMTP servers from scratch or use an SMTP service. Building an SMTP properly allows you to send emails with NO Technical Limits.

SMTP is part of the application layer of the TCP/IP protocol. Using a process called "store and forward," SMTP moves your email on and across networks. It works closely with something called the Mail Transfer Agent (MTA) to send your communication to the right computer and email inbox. PowerMTA

H-educate.com

Keep in mind

and more...

Do you like watching videos?

What is SMTP? and how it works? the Simple Mail Transfer Protocol Explained in 3 Minutes

Chapter 2: Email marketing Systems 10

T O T H E N E W Y E A R

Email Marketing Applications.

Manage, Send, and Monitor

As we said before, the second part of any email marketing system is the Email Marketing Application.

We knew that the SMTP sends emails, YES? But you must ask? where the SMTP will send emails? how to know who opened your emails? how to manage your email lists? how to set up auto-responders (Email automation) and much more...

IT's the EMAIL MARKETING APP

The EMA, or the email marketing app is responsible for managing everything in your email marketing system.

The Main Functions of the Email marketing application are:

Build & Manage your Email Lists.

Setup Email Marketing Campaigns.

Setup Landing Pages and Optin-Forms.

Monitor Your Campaigns (Open and Click Rates)

We have a lot of Email Marketing Applications, here is a list of some popular ones:

Learn more?

What options do we have?

I think It's clear for you now how the email marketing system is designed. now you may ask? am I obliged to build the whole system if I wanna work in email marketing?

The answer simply is NO.

We have several email marketing companies that provide you a simple interface to manage and start your email marketing campaigns without worrying about any background technical setups and systems.

Here is a list of the top email marketing services that you can start with:

Sendinblue – Best bulk email service for beginners & startups

ConvertKit – Best email tool for creators

GetResponse – Best email blast service for webinar marketing

AWeber – Most popular email service company

Drip – Best email marketing automation tool

Mailchimp – Best all-in-one marketing automation suite

Constant Contact – Best email service provider

MailerLite – Most Affordable mass email service

How to choose the best service? Question?

Next page Answer:

Choosing an Email Marketing Service.

Which email marketing company to choose?

Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!

A simple web search on Google "top email marketing companies" will show you a lot of options (some are mentioned in this ebook), so how and what to choose?

What to Look for in a Good Email Marketing Tool?

Features

All top companies are simple to use

All top companies have Good Support

The core email marketing features are the same

5000 contacts(emails) Starting 49$-79$

To make things simple for you, if you have just started your online business and you don’t have that big list, and you only need the core email marketing features, just go to the pricing page and get the cheapest service or even you can go with the Free plan

If you feel that you need more features, you can then check each one and the detailed features that are provided, and you can select the best that fits your business

More Information About Email Marketing Services On the Next Page!

like watching videos? Click to watch

What is the Best Email Marketing Service/Platform? | Very Important

Top 5 Email Marketing Services

SendInBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest-growing email marketing platforms in Europe. It is easy-to- with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is straightforward to use and incredibly powerful. ConvertKit’s unique feature allows you to offer content upgrades and incentives with email signup forms easily. It also comes with easy-to-manage auto-responders allowing you to send drip emails from their emailing service.

GetResponse

GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses. It comes with some amazing marketing automation tools which allow you to create smart automated campaigns and sales funnels.

Aweber

AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.

Constant Contact

Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.

Final Thoughts

If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact.

If you’re a professional blogger or content creator, then we recommend using ConvertKit

If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue

If you are looking to build complex automation, sales funnels, and webinars, go with GetResponse.

IMPOrtant: i f you are planning to send cold outreach emails, non of those companies will work with you, you need to go with a custom email system

Have Questions?

Ask Here!

How to build your own Email Marketing system?

When to build your own System?

We build our Own Email Marketing System in the following cases: 1 2

3.

Plan to send cold emails.

Send Unlimited Emails* For cheap.

Build Your Own Email Marketing Service Business.

Planning to send cold emails?

As I mentioned before, if you are planning to send cold outreach emails, non of the companies mentioned before will allow you to do that (to avoid any spamming or bad email activity), So you will need to have your email system.

Send Unlimited Emails For cheap!

When you build your own SMTP server, there will be no limits on the number of emails you will send. You can send as much as your server resources can handle. So when you have more (CPU and RAM), you can send more emails and so on.

Build Your Own Email Marketing Service Business.

If you are planning to start an email marketing business and build something like Sendinblue, Mailchimp, Aweber, and similar companies, you must consider using your own SMTP servers. And Email marketing applications.

How to build your own System?

As we mentioned before, any Email Marketing System (EMS) consists of two parts: The sender (SMTP), and The Email Marketing Application (EMA).

So we need to set up both parts when you want to build your own system.

Common Examples:

You see we have different combinations, and these are only some common examples used by a lot of marketers.

Since we can't cover each and every combination here in this book. and cover how we can technically build each system, I will just refer you to my other tutorials, videos, and articles. This way, everyone here can select whatever he/she wants and learn how to build it technically.

Free Guides:

How to Install MailWizz Email Marketing System (Step by Step Guide)

How To Install Mautic Email Marketing System [Updated Step by Step Guide)

AMAZON SES Full Setup Guide – Open The Sending Limits!

PowerMTA SMTP Setup Guide.

How to Setup SMTP Server and Send Unlimited Emails! (Step by Step Guide)

Free SMTP Server Setup with Postal (Step by Step Guide)

Free Video Tutorials

Amazon SES Full Video Tutorials

How to Build Free SMTP Server with Open Source SMTP [Postal] in 10 minutes

How to Create SMTP Mail Server with cPanel & Get 10/10 Sending Score

PowerMTA Setup And Configuration: Build Your SMTP Server with PowerMTA

More Free Tutorials? Click Here

Premium Courses

Build a Mail Server on Windows - Unlimited Business Emails!

Amazon SES: Your Own Email Marketing System

Build a Cold Outreach Email Marketing System: Send Unlimited Emails!

What is List Building?

Ok, now, after we understood everything about email marketing systems Where to start?

The first thing you need to do is plan a strategy for your business, think about how you will collect Targeted leads (emails), and build your email lists.

So List Building simply is the act of collecting emails into organized or segmented Lists So you can send them emails I think it’s obvious.

What is a Lead Magnet?

The easiest and the most common way used to build email lists is by using a Lead Magnet

Simply, a lead magnet gives something free to someone in exchange for his/her email address

It can be a free ebook, free course, software, or anything valuable But it’s preferred to be related directly to your niche and people’s interest so that you can build a targeted email list.

Give Something Valuable and Related To Your Niche!

Giving a High-Quality Lead magnet is essential, so people will trust you and more probably love to get your premium paid services later when you promote them!

How to Collect & Scrape Emails For Cold Mailing?

As a beginner you will not have a long list to send emails, so the cold campaigns are your way to go.

In this part, I will show you more than 7 techniques you can use to collect emails for your cold marketing campaigns.

Email Scraping Techniques

1.

Google Email Scraping

Open Google, and start searching for emails that are involved in digital marketing. How? Just type: “Digital Marketing” “@gmail.com” in the search bar. Note that the search we are using now is for google emails. Now Google will display results about digital marketing.

An important tip to follow: to get the most out of the searches, go to search setting and ensure you have the search results set to 100. This way you can get more results in the page.

Ok, Now What?

Now copy all the data (text) on the search page. Just press CTRL+A on your keyboard and CTRL +C. How to get the emails? Go to our free email extraction tool here.

Paste your results by pressing CTRL+V in the Paste Text Here. You can see in our example we got 58 Emails from people who are interested in digital marketing. Just copy them and add them to your list! Nice!

Let’s now move to a slightly more complex example. Let’s suppose you want to search for more mails, not just google mail. Just type the same search but instead remove the quotes from digital marketing and add OR “yahoo.com” to your search term. This way, Google gets you emails from both Gmail and yahoo.

Also, you can you the same method to search from a specific area or specific sites. For example, this search (travel agent “@gmail.com” OR “yahoo.com” site:Facebook.com) gets you both Gmail and Yahoo emails from the Facebook site. Wonderful!

2. Scraping Business Emails

Now let’s go to a more advanced technique, scraping emails of business accounts and companies. One way is to use a website called snov.io.

Using this website, you can add the name and last name of the person you are searching for and add their company's domain.

Snov.io will go and search the web for emails containing the combination you entered. For example, we want to search for Hasan Aboulhasan in heducate.com. The tool will search and will give us the results. And what is nice is that the tool validates the email before providing it to you.

Now you will tell me that you do not know the name of the person in the business you need to send an email to. There is always a solution. We can use google scraping. Just go to a google page, type the domain you want to find any email in.

After that, copy all the data in the search results (CTRL A + CRTL C). Then go to our email extractor tool and paste the data. And voila, you have found an email to reach from this domain.

That's It about Collecting emails!

Wait! I said that I will show you 7 methods!! and not 2

You are right!

To make things simple and more detailed, I published a Full Guide on my blog about Email Scraping. you can check here:

Read The Full Guide

Also, if you like to see all this in action, and see me apply all these techniques in a full video tutorial, you can watch here:

How To Land Your Emails In Inbox?

If your recipients never see your emails in their inboxes, then the effort and time you consumed to create and run your email marketing campaigns were simply wasted.

HubSpot gives the following definition of email deliverability:

The measurement and understanding of how successful a sender is at getting their marketing message into people’s inboxes.

Fortunately, you are here! In this part, I will Explain and Show you everything you have to know to make sure your emails land in the inbox and not spam.

Let's First Start, by understanding how SPAM FILTERS work, then we can understand how to bypass it!

Spam Filters 101

When you send an email to someone, let’s say to a Gmail account, what’s happening in the background is that you are contacting or communicating with the Gmail Mail System. and Gmail like any Email Service Provider has what we call “SPAM Filters” which are a layer of security to protect their users from fraud & spam messages. check the diagram below:

So as you can see, whenever you send a message to a target mailbox, the mail server will filter the message using the spam filters and determine whether it’s a spam message or not.

How Spam Filters Work?

To send your emails directly to the inbox, you simply need to pass spam filters! And to pass spam filters, we need to understand how it works.

Years Ago, The Spam Filters were configured to follow certain rules to filter emails. Like Image ratio in your emails, blacklisted domains, spam keywords, Sender Reputation, Volume…

I’m not saying that those are not factors anymore, NO. But the technology changed, the way the spam filters work changed.

Today Spam Filters are Intelligent. They can learn with the new machine learning technology!

So Spam Filters can analyze Billions of emails and learn from user activity and patterns on how to filter spam emails!

Why this matters?

Maybe you are wondering… Ok, what changed now? What should I know?

Let’s see some examples:

Before, in the old days! If you sent a low volume of emails, It would be ok, and your emails will pass the filters.

But Today, these smart filters will detect spam even if you sent 10 Emails per day!

Even if you send an inconsistent number of emails, like suddenly you send 100 Emails a day whereas you were sending like 10-20 emails daily, this may also flag you as spam. and here why it’s important to be consistent when sending emails. (we will talk about this later in more detail).

Another example is your domain. Today, it may be blacklisted automatically for 30 days as a precaution if you get a new domain. And using an old domain is better for your reputation.

So yes, it matters! And you need to learn the rules of the new game!

Let's Let's Let's Play Play Play

Let’s Inbox!

Ok Friends, Now let’s dive in and cover almost everything you need to know in order to avoid spam and land your emails in the inbox.

1. Subject Line & Message Body

Subject Line

When you send an email, the two main parts that form your message are the Subject line and the Message Body. So Simply you need to ensure that both will not trigger the spam filter. How?

Just Make sure to avoid any bad or spammy keywords in your Subject Line and in your message content. to do so you can simply do the following:

When you write the subject line, test it using subject line testers, and ensure it's a good subject line. So use a service like SendCheckit Subject Line Tester which is a free online tool and make sure you get a good score.

Example of a Bad Subject Line:

This Subject Line is bad Simply because it contains some Bad & Spammy keywords like “Get”, “Free”, “here”

Also, it contains bad characters like the exclamation mark “!” and the All caps letters.

Example of a Good Subject Line:

“Email Marketer? Want to Boost Conversions��”

Simple, Clean, and Perfect Subject Line to use.

If you are following my Email Marketing Mastery Free course, maybe you have come across my lecture about “Writing the perfect subject line, “if not, you can watch it here:

Write

Message body

Like Subject Lines, The Message Body also must not contain any spammy or bad keywords like the following:

Earn $, Get Rich, 100% Free, FREE ….and other keywords.

You can check a list of Spammy keywords at Hubspot here

Other than spammy keywords, there are some good practices to follow when you write your email:

Text-to-image ratio: Spam filters are suspicious of emails made up of mostly images.

Thoughtfully add links. You don’t want to add links more than 3 times in one email. (we will talk about links more later) Personalization. Insert personalization into your emails (person name or company).

Note About Personalization: Although it’s a good practice to personalize your emails. But after I did a lot of tests and check-up different sources, It didn’t seem that it's a big deal, except maybe in Cold Email Marketing.

If you Go Neil Patel’s website, Backlinko, or H-educate, you will see that subscribing to the newsletter. You will need to enter only your email address so emails are not personalized, and email campaigns are performing greatly, and delivery rates are up to 90%.

2. Your Sending Domain

The Second important thing that you have to look into is your Domain name. The domain that you are using to send emails.

Example: I use mail@h-educate.com in my campaigns, so “H-educate.com” is my sending domain.

Before you send your email campaigns, you need to make sure your domain is clean and not blacklisted. How to check?

Simply, you can go to MXtoolbox.com and use the blacklist tool, which can show you in seconds the status of your domain; here is mine:

Note: if your domain is still new, it may be blacklisted automatically by SEM FRESH, It’s normal, it will be removed automatically after 15-30 days.

If you are sending cold emails, it’s better to use a domain other than your primary business domain. So that if it got blacklisted, your main domain would stay safe.

For example, my main domain is H-educate.com. when I do some research and tests about cold emails, or when I send some cold email campaigns, I use another domain, which is H-educate.net

3. URLs & Links

Spam Filters are very sensitive to the links that you add to your emails because it’s where the user will take action.

So you need to take care very well when adding your links.

The First thing you have to check is if the Domain URLs are blacklisted or not. And if it’s safe or not.

Ok, about the blacklist, I mentioned that you could use Mxtoolbox to check. What about safe links?

You can simply use tools like Google Safe Browsing, Kaspersky VirusDesk, or Phishtank to test any URL.

So always check your links before adding them. This is one.

The second thing you have to take good care of is the Affiliate & CPA Offer Links. Don’t Ever Ever add Affiliate links directly into your emails! Cloak Your URLs. Or Use a Landing Page.

Then What To Do?!

4. Sending Score

Sending score is very important, and in short, you must ensure at least 9.X/10 – 10/10 as a sensing score in Mail-tester.

How to get the best sending score?

Mainly to get almost 10/10, you should take care of the following:

SPF (Sender Policy Framework)

DKIM ( DomainKeys Identified Mail )

DMARC

Reverse DNS (PTR)

Message body.

If you want to go more deeply into this topic, and learn how to set each, you can check the full guide here:

Read The Full Guide

5. Sending Reputation

Now you have to know something very important, Sending Reputation is only something you can take care of if you are using your own SMTP server, or if you are using an SMTP service with a Dedicated IP.

Why? Because Sending Reputation is the Reputation of the sending IP address.

How to get a good sending reputation?

Short answer: Warmup your STMP Server.

Warming Up your SMTP server

When you build a New SMTP Server with a new IP Address, and Before You can Start Sending Your Email Marketing Campaigns, you have to warm up your IP Address.

What is Warming Up IP?

When you have a Brand New IP Address for your SMTP, this IP will have no Reputation on the internet, and ISPs (internet service providers) don't know this IP.

So IP warmup is the practice of building Your Reputation on The Internet by gradually increasing the volume of mail sent with your IP address according to a predetermined schedule. like this one:

Please refer to my Warming up SMTP Guide for more details.

More Tips Before You Run Your Campaigns

A/B Split Testing

A/B testing, in the context of email, is the process of sending one variation of your campaign to a subset of your subscribers and a different variation to another subset of subscribers, with the ultimate goal of working out which variation of the campaign garners the best results.

As an example, you create two email templates, and you send the first template to 50% of your subscribers, and the other template to 50%.

Test Before You Send!

After you ensure your system is almost perfect, the best thing to do is test it before you send any campaign to see how it’s performing.

Other than Mail-tester and getting your sending score, you need to test how your emails are really performing. so the way I prefer is to use the Inbox Tool by Gmass.

Welcome Email Templates

Your welcome email is extremely important for your business because it is the first email that all your subscribers will receive. It is the most important email you have to send because it determines if a new subscriber would even bother opening your future emails.

What should a good welcome email achieve for you?

A great welcome email will adequately introduce who you are and what you do. It should engage new subscribers and get them used to interact with you. It should get them to see you as an expert. It should enable you to give massive value to your new subscribers.

It should prime your new subscribers to want to read any future emails from you.

Let's See Some Examples

Welcome Email #1:

Subject Line: Welcome! OR Welcome To {CompanyName]

Hey, it's [your name]from [yourwebsite.com]here.

If you're reading this, you probably don't know much about me just yet.

Well, that is about to change! In this email, I will introduce myself and also share access to some of my best free resources with you.

1. Who is this? Hey! *friendly wave* I'm [YourNameHere], and I'm a [title] for [how you address your target audience] like you who are looking to [end goal] Here's a short bio about me: [Your professional bio here] You can read about my full story at my about page.

[link to your about page]

2. Download your free [freebie title] now! Get access to my [freebie name] here:) [link to download freebie] You will love this because... [elaborate on how your freebie is awesome]

3. Join my free Facebook group [optional –alternatively, you can get them to follow you on a social media platform of your choice]

4. Don't miss out on updates!

Every once in a while, someone will inevitably email me to ask about why they didn't get a certain email/ juicy deal/ freebie that their friend received in their inbox.

If you’re on Gmail, next to the big reply button, there is a drop-down arrow. If you click that, the 5th option down says to “Add [Your Name] to Contacts List.”

Thank you and have a great day.

Talk soon, [YourName]

Welcome Email #2: The Story Template

SubjectLine: My Story...

Hey [first name],

Welcome to my newsletter! I am [Your Name], and I can't wait to help you to [end result].

Things may seem smooth and easy for me now, but they weren't always this way.

[Describe your situation before... What was the EXTERNAL struggle you were dealing with?]

Then

[Describe the huge wall you faced that caused you to change direction]

Then [The plan you crafted to achieve your desire]

Then

[End result -describe both external and internal transformations]

Alright, that's all for today!

Keep your eyes peeled for tomorrow's email, where I talk about [tease them about next email to get them excited to open the next email you send].

See you!

[YourName]

If you have already subscribed to my newsletter, then maybe you got already my welcome email.

Here we are:

Revealing 3 of Newsletter Copies With up to 15% CTR.

#1 (7.2% CTR)

#2 (10.4% CTR)

#3 (15.9% CTR)

High Converting Subject Lines

Fear of Missing Out Email Subject Lines

“You’re Missing out on ___”

“THIS Disappears at Midnight”

“Tonight Only: Get this NOW before it’s gone…”

“Weekend Only: Get this …”

“Last Day to Get…”

"The timer’s going off on your cart!"

"Should I stay or should I go?"

"Are you coming?”

“Your ___ plan goes bye-bye at midnight…”

[WEEKEND ONLY] Get this NOW before it’s gone…”

“Hey”

"Everything you wanted to know about ___ but were too afraid to ask"

"As You Wish"

'I love everything in this email!

"Not Cool, Guys"

"Black Friday shoppers are the worst customers"

"Question about {insert goal}"

"Idea for {insert topic of interest}"

“*Don’t Open This Email*”

"I promise it’s worth it…"

Question about [goal]

[Mutual connection] recommended I get in touch

Hi [name], [question]?

Did you get what you were looking for?

[the e.e. cummings subject line]

Hoping to help

A [benefit] for [prospect's company]

X tips/ideas for [pain point]

Idea for [topic the prospect cares about]

10x [prospect's company]'s traction in 10 minutes

Power Words List

Power words are words that smart copywriters use to trigger a psychological or emotional response. They're called “power words” because they are so persuasive that people simply can't resist being influenced by them!

There are a ton of power words that you can possibly use (this list could go on and on)...