Portfolio '24 - Commercial Works

commercial works a glimpse of visual mishmash

how it goes

My name is Clara, a Visual Designer with an insatiable curiosity to work in a variety of creative fields. A performance and experiential arts enthusiast. As a designer, I am determined, open to new things, and finds excitement in the learning process of each project.

r.claraagustina@gmail.com

Click emails/links for quick access

be.net/clrclara

Focuses on branding, illustration, creative direction, and editorial designs. Have a growing interest in experiential design and new medias.

@clrclara.psd

EDUCATION EXPERIENCES

Binus Northumbria School of Design

S.Sn & BA (Hons)

Graphic Design & New Media

SMA Labschool Kebayoran Science Stream

SOFTWARE SKILLS

Comfortable with Adobe programs particularly Photoshop, Illustrator, and InDesign.

Have basic understanding of After Effects, Premiere Pro, and Figma.

PUBLICATION / EXHIBITION

D&AD’s New Blood Festival 2019

(Part of university booth)

Packaging of the World 2018

LANGUAGES

Bahasa Indonesia —Native English —Fluent — Latest IELTS: 8.0 (2023)

OTHER INTERESTS

Books

Houseplants

Theatre

Music

nafas Visual Designer

- Creative Team

Collaborate with Content, Data, and Growth team to formulate creative strategies & experiences on social media, in-app, and offline events.

As a designer in a data-first company, I untangle data, technical information, and scientific jargon into bite-sized contents through data visualization.

Freelance

Multidisciplinary Designer

Worked on projects ranging from branding, illustration, editorial design, motion graphics, art direction, and art curation.

Clients: WayKambas Branding (project for Ministy of Foreign Affairs), Ministry of Internal Affairs, Markoding, and private clients.

CXO CT Corp

Graphic Designer - Strategist

Created concepts and design directions through Key Visuals and cross-medium designs across CT Corp’s ecosystem. Collaborated with Strategist, Product, Marketing and Production team to achieve the visual needs

Companies/projects: CXO Media, Beautynesia, Female Daily Network, Coffee Bean & Tea Leaf, Trans Hotel Group, Trans Shopping Mall and Allo Bank

MATA Studio

Graphic Design Intern

Contributed across varying visuals including environmental and collateral designs, illustration, motion graphics, social media content, and exhibition/event preparations.

Clients: Ramen-Ya!, Sumoboo, Sejauh Mata Memandang, Fat Mermaid, Motomoto and Lexus.

Indonesia Asian Games 2018 Organizing Committee (INASGOC)

Graphic Design Intern

Communication Department

Assisted in creating in-house graphic needs such as venue branding, sports equipment branding, banner, and environmental graphics.

Artvolution Head of Design

SabangMerauke

Documentation Team Volunteer

Sky Avenue 2015: Redefining the Common Visual Art Director

Skylite Musical: Strive to Thrive Property Production Team

Jakarta Movement of Inspiration: Musikal Sekolahan

Stage & Property Production Team

Fat Mermaid

2019 Brand retaining & Illustration

Fat Mermaid is an upbeat hangout spot in Canggu, Bali serving Western comfort fare & creative cocktails. As part of the brand retaining, the works I partook mainly involve designing layouts and creating new illustrations in accordance with the existing brand guideline and assets.

Adobe Photoshop Wacom One Layouting Illustration

Allo Bank is a digital banking app brought by CT Corp that aspires to fulfill one’s daily needs from financial, entertainment, and dayto-day errands in one app. Allo Bank’s Illustration style depicts classy & modern vibes to show professionalism, with a delicate touch of fun. They are made recognizable and intuitive as visual representations of messages.

For its grand launching, Allo Bank Festival 2022, I was responsible for the creation of its Key Visuals. The music festival was held for 3 days with a lineup consisting of local and international artists, including NCT Dream and Red Velvet.

/ METHOD

Adobe Photoshop Adobe Illustrator

Key Visual UI Illustration Character Design

OF WORK Work under CXO Media for Allo Bank

CT Corp Digital Team as Product Team Maharani Yasmin & Dimas Pratama as Designer

Key Visual

Concept Sketches

Illustration

Allo Bank Festival’s Initial Key Visuals

Allo Bank Festival Documentation

Coffee Shop

2021 Illustration

This is a cancelled project for a subscription-based coffee shop. The brief was to create a playful set of illustrations that could seamlessly integrate with the simple and classy persona the brand wanted to create for itself.

Adobe Illustrator

Illustration Design

Work under CXO Media

Maharani Yasmin as Designer PHASE

COLLABORATOR

Beautynesia

2021 Key Visual

Beautynesia is an Indonesian women lifestyle media bringing the latest updates in beauty and fashion. Beautynesia also aims to inspire and empower women across Indonesia, and thus from this vision, the social media rebrand focuses on visuals and colours that exude confidence and energy.

Adobe Illustrator Figma Key Visual TOOLS / METHOD

SCOPE OF WORK

Work under CXO Media for Beautynesia

Katarina Indira as Creative Strategist PHASE

CXO Media

2022 UI Illustration & Character Design

CXO Media is a digital media that focuses on crafting authentic engaging content for the future generation. In 2022, CXO Media launched its own platform to house give an elevated experience to its audience. To reach a broader audience, CXO Media sought to shift their previously sophisticated UI Illustration to a more playful and approachable aesthetic. Each of the characters represent CXO Media’s main pillars: Interest, Insight, and Inspire.

COLLABORATOR

Adobe Illustrator

Illustration

Work under CXO Media

Katarina Indira & Siti Dahlia as UI/UX Designer

Trans Icon Mall | Shopping Mall

A New Wave of Information | Tech Event

Cengkerama | Music-themed Coffee Shop

Creativepreneur Talk | Seminar/Conference Event

Taste of Indonesia | Indonesian Catering

EZFresh | Grocery e-Commerce

Bli Cicil | Fintech App

19Grams | Coffee Shop Love Dealer | Event

That’s all, folks!

I’m looking forward to work on exciting collaborations, or really, just sit down and exchange ideas!

This portfolio consists of commercial works —both approved and rejected concepts— to exhibit the diverse range of works the creator is capable of.

All rights reserved. The information included in this document is exclusively designed and prepared for this presentation purposes only. No part of this publication can be reproduced, stored in an information access system, used in a spreadsheet, or distributed in any format or media – electronic, mechanical, photocopy, recording, or any other form – without the written permission from Clara Agustina.