Portfolio '24 - Curated Works

curated works a glimpse of visual mishmash

r.claraagustina@gmail.com

My name is Clara, a Visual Designer with an insatiable curiosity to work in a variety of creative fields. A performance and experiential arts enthusiast. As a designer, I am determined, open to new things, and finds excitement in the learning process of each project.

Focuses on branding, illustration, creative direction, and editorial designs. Have a growing interest in experiential design and new medias.

be.net/clrclara

@clrclara.psd

EDUCATION EXPERIENCES

Binus Northumbria School of Design

S.Sn & BA (Hons)

Graphic Design & New Media

SMA Labschool Kebayoran Science Stream

SOFTWARE SKILLS

Comfortable with Adobe programs particularly Photoshop, Illustrator, and InDesign.

Have basic understanding of After Effects, Premiere Pro, and Figma.

PUBLICATION / EXHIBITION

D&AD’s New Blood Festival 2019

(Part of university booth)

Packaging of the World 2018

LANGUAGES

Bahasa Indonesia —Native English —Fluent — Latest IELTS: 8.0 (2023)

OTHER INTERESTS

Books

Houseplants

Theatre

Music

nafas Visual Designer

- Creative Team

Collaborate with Content, Data, and Growth team to formulate creative strategies & experiences on social media, in-app, and offline events.

As a designer in a data-first company, I untangle data, technical information, and scientific jargon into bite-sized contents through data visualization.

Freelance

Multidisciplinary Designer

Worked on projects ranging from branding, illustration, editorial design, motion graphics, art direction, and art curation.

Clients: WayKambas Branding (project for Ministy of Foreign Affairs), Ministry of Internal Affairs, Markoding, and private clients.

CXO CT Corp

Graphic Designer - Strategist

Created concepts and design directions through Key Visuals and cross-medium designs across CT Corp’s ecosystem. Collaborated with Strategist, Product, Marketing and Production team to achieve the visual needs

Companies/projects: CXO Media, Beautynesia, Female Daily Network, Coffee Bean & Tea Leaf, Trans Hotel Group, Trans Shopping Mall and Allo Bank

MATA Studio

Graphic Design Intern

Contributed across varying visuals including environmental and collateral designs, illustration, motion graphics, social media content, and exhibition/event preparations.

Clients: Ramen-Ya!, Sumoboo, Sejauh Mata Memandang, Fat Mermaid, Motomoto and Lexus.

Indonesia Asian Games 2018 Organizing Committee (INASGOC)

Graphic Design Intern

Communication Department

Assisted in creating in-house graphic needs such as venue branding, sports equipment branding, banner, and environmental graphics.

Artvolution Head of Design

SabangMerauke

Documentation Team Volunteer

Sky Avenue 2015: Redefining the Common Visual Art Director

Skylite Musical: Strive to Thrive Property Production Team

Jakarta Movement of Inspiration: Musikal Sekolahan

Stage & Property Production Team

Seniman

2018 Illustrated Lyrics Book

Seniman is an illustrated lyrics book project based on the song “Seniman” –which means “artist” in Bahasa Indonesia. The song is written and sung by Adhitia Sofyan for his mini album, “8 Tahun” (2017). With a touch of simplicity Adhitia Sofyan is often attributed with, this song invites its listener to embark on a journey to the world of an artist

TOOLS / METHOD

Adobe Photoshop

Adobe InDesign

Wacom Bamboo

Illustration

Layouting

Kunst House

Kunst House is a coffee shop with a wide range of menu selections which includes coffee, pasta, pancake, rice bowls, and rosti. The word Kunst is taken from a German word, which means “art”. Since it opened its doors in 2014, Kunst House has been one of the most-loved spots for university students to study and hang out. The design aims to represent the atmosphere Kunst House is known for —a simple, cozy, yet playful and lively coffee shop.

TOOLS / METHOD

SCOPE OF WORK

Branding

Illustration

Packaging

Promotional materials

COLLABORATOR

Adobe Illustrator

Calvin Budianto as Photographer

Indonesia: Where Fun is Served

Indonesia: Where Fun is Served

Daily is a tourism video highlighting Indonesia’s traditional games as its main appeal. Through the compelling use of colours and narrative, this motion graphics video invites tourists to escape their mundane life and have fun in Indonesia.

The full video is available on be.net/clrclara

Branding & Experiential

Museum Layang-Layang Indonesia is a kite museum in South Jakarta, Indonesia. With a collection of over 600 kites from around the world, it is committed to preserve the history and existence of kites in Indonesia. In rejuvenating and strengthening the museum’s identity, this rebranding project uses a contemporarytraditional approach. The visual style and elements are inspired by the physical qualities of kites.

The AR demonstration is available on be.net/clrclara

TOOLS / METHOD

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Spark AR Studio

Branding

Advertising

Augmented Reality

Environmental Design

Content Planning

/supergraphics progress

Destination: A Head Full of Dreams

2019 Editorial

This book is a visual storytelling of my concert experience from attending Coldplay’s A Head Full of Dreams concert. From the moment the show was announced until its postconcert euphoria —this book not only chronologically follows the show through an audience’s eyes, but also include analysis of its artistic aspects.

Through the Asian Lens

2020 Branding & Experience

Through the Asian Lens aims to introduce Asian films that represent Asian cultures which go beyond the Western stereotypes —as told by Asian filmmakers. It combines the concept of an exhibition with film festival, creating a more inclusive journey into the world of Asian cinema. The exhibition’s exterior takes in the form of an aluminium dome surrounded by colorful panels with small gaps inbetween each panel, much like a zoetrope. The exhibition is divided into 3 parts: Observe, Immerse, and Takeaway.

01/ The Observe Stage: Main Exhibits

This stage showcases the miniature of the movies on top of an opened film reel case

02/ The Immerse Stage: Screening Area

Free screening sessions are available based on a schedule, each person will be equipped with a headphone to tune out the noises from the exhibition area.

The Movie Match booth is where the audience get their very own souvenir by talking to the crew about anything —the crew will then personally curate a list of movie recommendations for them.

Research & Design Progress Book

Cla’s Kiosk is a self-initiated project for my secondhand online bookstore. As the selection of books are mostly from my elementary to teenage years, I tried to infuse the sense of joy a kid gets from seeing piles of books. The mascot, as well as the rest of the communication materials aim to carry a happy-go-lucky feel to the audience.

The simple animation is on be.net/clrclara

TOOLS / METHOD

Adobe Photoshop

Adobe Illustrator

Wacom One

SCOPE OF WORK

Branding

Character design

Simple animation

Content planning

social media

Branding retaining, Illustration, Motion Graphics & Data Visualisation

nafas is an air quality app that provides real-time data connected to 180+ ground sensors across Indonesia. As most people are still unfamiliar with the topic of air quality, I tried to untangle data and technical informations into bitesized content through editorial data visualization. Within the first month of implementing the new visuals, nafas’ Instagram followers increased by 75%.

As of May 2024 nafas has reached 28.5K followers without any marketing budget.

See more on instagram.com/nafasidn

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Figma

Key Visuals

Brand retaining

Illustration

Motion Graphics

Data Visualisation

Creative Direction

Regular social media contents

Character illustrations for social media archetypes content.

Social media content for Pesta Polusi: an end-of- year air pollution data recap in the style of football matches during the World Cup 2022 period.

Best of Beauty Awards

2021 Key Visual

Best of Beauty Awards (BoBA) is an annual award held and given by Female Daily, Indonesia’s leading digital beauty media. The theme for 2021 was old Hollywood movie glamor, and thus the key visuals involve movie-title-like typography fused with dramatic yet dreamy photographs.

TOOLS / METHOD

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

SCOPE OF WORK

Key visual

Photo grading & retouch

Photo styling assistant

Property graphics

Work under CXO Media for Female Daily

Yasmin as Designer

as Creative Strategist

Female Daily Team

PHASE COLLABORATOR Menu book layout — Property graphics

Maharani

Katarina Indira

Key Visual

The contents of this page are for concept presentation purpose. Copyright of photos belong to their rightful owners, and brands mentioned are not affiliates of the project.

CXO Media

2021 UI Illustration

CXO Media is a digital media that focuses on crafting authentic engaging content for the future generation. In 2022, CXO Media launched its own platform to house give an elevated experience to its audience. The platform’s illustrations are kept clean and simple to maintain its harmony with the site’s contents and not overpower them. Gentle colours, simple textures and abstract geometrical shapes are utilized to build interesting form and proportion.

See more on cxomedia.id

SCOPE OF WORK

Adobe Illustrator UI Illustration TOOLS / METHOD

PHASE COLLABORATOR

Work under CXO Media

Katarina Indira & Siti Dahlia as UI/UX Designer Fionita Jacobs as Creative Strategist

Sometime I get bored and create a mish-mash of things. It’s a mad world down here. Dig in.

For more updates, visit my Instagram: @clrclara.psd

TOOLS / METHOD

Adobe Photoshop

Adobe Illustrator

Heavypaint

Wacom One

SCOPE OF WORK

Illustration

Graphic Design

That’s all, folks!

I’m looking forward to work on exciting collaborations, or really, just sit down and exchange ideas!

This portfolio consists of curated works that most resonate with the creator’s ongoing artistic interest and thus will be able to execute best. Should you wish to collaborate with a different approach not shown here, please do reach out for further discussion.

All rights reserved. The information included in this document is exclusively designed and prepared for this presentation purposes only. No part of this publication can be reproduced, stored in an information access system, used in a spreadsheet, or distributed in any format or media – electronic, mechanical, photocopy, recording, or any other form – without the written permission from Clara Agustina.