With a recession coming is it time for nonprofits and businesses to embrace #causemarketing more fully??
Belts appear to already be tightening - its time for creativity and innovation to rule the roost to increase #fundraising efforts.
Unlike traditional marketing with the main goal of driving profits, cause marketing has brands partnering with nonprofits to give back and do good.
It’s not entirely selfless, however. This type of partnership also raises a brand’s profile and perception, which can lead to consumers feeling good about supporting an organization who donates to charity, spending more, and thus increasing the company’s bottom line.
Here are some takeaways we have put together on how brands can do cause marketing well.
#charity #nonprofits #marketing #innovation #fundraising #fundraisingstrategy #partnerships
https://cloudstackservices.com/cause-marketing-benefits-nonprofits/
