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fanzine

Eid Collection 2013

Vol. 13

Credits Operations Head (Nishat Linen) Design Development (Nisha) Sobia Ashraf Marketing & Nfanzine Co-ordination Urooj Yasir Textile Designer (Nisha) Nadeem Iqbal, Saqib Ali

Contents Orh Lo Har Lamha, Orh Lo Har Khushi | 05

Contributor Irfan Khalid

Tilla Tribute | 14

Circulation Executive  Obaid-Ur-Rehman

Celebrating Fashion | 25

Sales & Marketing Masud-ur-Rehman

Paradise of Print | 37 Turn over a new Leaf | 58 Nishat Kids | 66 Naqsh | 85 2 NFANZINE | NISHAT LINEN

Outfits Designed by Maryam Kiani, Taughisa Mumtaz, Maira Ghauri, Sana Yousaf & Hanan Mahmood

Photographer Deevees Designed & Printed by Topical - Lahore (info@topicalprinters.com) Copyrights Š All Rights Reserved.


Nisha Eid

BOOK LOOK 2013 NISHA LOVES EID... Any woman will tell you there's nothing more exiting than going shopping for a EID Jora. Snuggle up with friends and family to look through the NISHA EID catalogue and choose your favourite look for the special day. Eid Mubarak everyone, may it be happy, fun and fashionable in the Nisha Jora of your choice. Nfanzine Team

NISHA | Eid Collection 3


PrĂŞt

Ready to Wear

Shirt featured with slightly round hem copper screen printed sleeves and back motif with formal dupatta.

4 NFANZINE | NISHAT LINEN


Orh Lo Har Lamha,

Orh Lo Har Khushi! Our tagline says it all… As part of our latest Prêt collection, we offer a range showcasing dupattas! An integral part of our staple three piece traditional wear, the dupatta can be what breaks or makes an outfit. This playful element has been tonal dyed in pure chiffon with embroidered motifs and decorated with ethnic borders and fancy trims; contributing to the range’s decorated vivacity. Coupled with paneled shirts in gold print in traditional reds, blues and greens, your look is sure to be loved by all!

NISHA | Eid Collection 5


PrĂŞt

Ready to Wear

A-Line Copper screen printed shirt with ombre effect formal dupatta.

6 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 7


PrĂŞt

Ready to Wear

Printed shirt embellished with gold screen printed borders and front motives with formal dupatta.

8 NFANZINE | NISHAT LINEN


PrĂŞt

Ready to Wear

Printed shirt featured with slightly A-Line hem gold print borders and front motif with formal dupatta.

NISHA | Eid Collection 9


PrĂŞt

Ready to Wear

Gold screen printed shirt. Sleeves, neckline and hem line are finished of with deep red and blue facings with formal chiffon dupatta.

10 NFANZINE | NISHAT LINEN


PrĂŞt

Ready to Wear

A-Line shirt with colorful gold screen printed border on hem line with formal dupatta.

NISHA | Eid Collection 11


PrĂŞt

Ready to Wear

Printed straight cut medium length kurta with gold screen printed front motif with formal dupatta.

12 NFANZINE | NISHAT LINEN


WoW FACTOR

Partner with the best of the best loose pieces and create the best ever ensemble this season! One of our most popular features is the fact that we give our customers the freedom to buy whatever they want, however much they want. You can buy a single dupatta, you can mix three prints together, or you can buy yards and yards of plain fabric – absolutely according to your liking. NISHA | Eid Collection 13


Prêt

Ready to Wear

Tilla Tribute It has been tried and it has been tested – block colours never fail to make you stand out! Another feature of our Prêt collection is a one-piece range that plays on the concept of simple, flattering silhouettes in lustrous colours and bold tilla embroidery in a variety of placements. Top up your look with an embroidered dupatta or play it down with casual tights; with the infinite option of combining pieces to your heart’s desire, we help you to make all the right impressions and shine like a star - be it any occasion.

14 NFANZINE | NISHAT LINEN


A-line shirt with Necklace style embroidery on front and back.

NISHA | Eid Collection 15


Prêt

Ready to Wear

Stylized short shirt with embroidery.

16 NFANZINE | NISHAT LINEN


PrĂŞt

Ready to Wear

Color blocking shirt with rectangular cut lines and one sided motif on front.

NISHA | Eid Collection 17


Prêt

Ready to Wear

Long shirt with ethnic motif at back.

18 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 19


PrĂŞt

Ready to Wear

Princess paneled shirt with asymmetric embroidery.

20 NFANZINE | NISHAT LINEN


PrĂŞt

Ready to Wear

Long shirt with embroidered sleeves.

NISHA | Eid Collection 21


PrĂŞt

Ready to Wear

Simple shirt with ethnic motif on front.

22 NFANZINE | NISHAT LINEN


PrĂŞt

Ready to Wear

Purple shirt with floral embroidery on front and back.

NISHA | Eid Collection 23


TVC

24 NFANZINE | NISHAT LINEN


Celebrating Fashion! Our brilliant team at Nishat, once more, presents inspiring new ranges as part of our festive formal collection. With a continued emphasis on combining variety with trends, our designers offer exciting choices in both print and Prêt. Featuring fresh new arrivals in Nisha, Naqsh and our junior fashion line; Nishat is, without a doubt, a one shop-stop for your entire family. This Eid, we give you an opportunity to truly celebrate with a variety of tantalizing trend options; have your pick from silk shirts in gold print and/or panels and three-piece tie and dye combinations. Fancy braids, festive shades and fashionable treats to treasure: we give you real style in real life. Whether it’s individual style or fashion for the entire family – celebrate fashion with Nishat!

NISHA | Eid Collection 25


TVC

26 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 27


TVC

28 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 29


TVC

30 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 31


TVC

32 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 33


TVC

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NISHA | Eid Collection 35


Lawn Ruffle Chiffon Gold Prints Tie & Dye 15

Gold screen printed shirt embellished with embroidered border patti on neckline.

36 NFANZINE | NISHAT LINEN


Paradise of Print Time to polish up the brilliance as the color spectrum offers its iridescent shades to summer. As a popular feature of our formal wear collections, we once more offer a fantastic range of three piece prints. This range features chiffon tonal-dyed dupattas paired with a selection in print for the front, back and sleeves. The motif decoration is creative: from necklines to panels to borders. Each combination is complemented with an access such as buttons, trims and patches to perfectly ornament and enhance your outfit. We at Nishat pull out no stops to turn every piece of your wardrobe into a showstopper!

NISHA | Eid Collection 37


Lawn Ruffle Chiffon Gold Prints Tie & Dye 05

Printed straight shirt with gold screen printed borders and embroidered motifs on sleeves.

38 NFANZINE | NISHAT LINEN


Lawn Ruffle Chiffon Gold Prints Tie & Dye 13

Silver screen printed shirt features with silk borders and embroidered sleeves.

NISHA | Eid Collection 39


Lawn Ruffle Chiffon Gold Prints Tie & Dye 11

Gold screen printed shirt featured with V shaped hem line and embroidered neckline.

40 NFANZINE | NISHAT LINEN


Lawn Ruffle Chiffon Gold Prints Tie & Dye 16

Gold screen printed paneled shirt accentuated with embroidered buttons and gold printed borders.

NISHA | Eid Collection 41


Lawn Ruffle Chiffon Gold Prints Tie & Dye 04

Gold screen printed shirt with embellished neckline, Back motif & lace on sleeves edging.

42 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 43


Lawn Ruffle Chiffon Gold Prints Tie & Dye 06

Straight gold screen printed shirt accentuated with embroidered neckline.

44 NFANZINE | NISHAT LINEN


Lawn Ruffle Chiffon Gold Prints Tie & Dye 14

Straight shirt with gold screen printed front motif.

NISHA | Eid Collection 45


Lawn Ruffle Chiffon Gold Prints Tie & Dye 01

46 NFANZINE | NISHAT LINEN


Gold screen printed shirt embellished with gold printed border and embroidered back motif.

NISHA | Eid Collection 47


Lawn Ruffle Chiffon Gold Prints Tie & Dye 10

Straight shirt accentuated with gold screen printed borders and front embroidered motif.

48 NFANZINE | NISHAT LINEN


Lawn Ruffle Chiffon Gold Prints Tie & Dye 03

Straight shirt accentuated with gold screen printed borders and gotta lace on hem line.

NISHA | Eid Collection 49


Lawn Ruffle Chiffon Gold Prints Tie & Dye 07

Panel Shirt with hem slightly flarred into an A-Line shape, embellished with silk borders, gold screen printed sleeves and front motif.

50 NFANZINE | NISHAT LINEN


Lawn Ruffle Chiffon Gold Prints Tie & Dye 12

A-Line shirt embellished with gold screen printed borders and pearl brooches.

NISHA | Eid Collection 51


Lawn Ruffle Chiffon Gold Prints Tie & Dye 02

A-Line shirt embellished with gold screen printed borders and gotta motifs on sleeves.

52 NFANZINE | NISHAT LINEN


Lawn Ruffle Chiffon Gold Prints Tie & Dye 08

Colorful printed A-Line shirt embellished with gold screen print motives and embroidered neckline.

NISHA | Eid Collection 53


Lawn Ruffle Chiffon Gold Prints Tie & Dye 09

54 NFANZINE | NISHAT LINEN


Paneled printed shirt accentuated with gold screen printed borders and embroidered motifs on hem line.

NISHA | Eid Collection 55


Corporate Sales Local Orders Nishat Linen offers corporate sales to local customers. Corporate customers can furnish their offices with Nishat Linen exclusive products. Tailor-Made, Nishat Linen offers our clients the added services of customizing textile measurement to suit their needs, taking customer services to new heights. Our home Linen can be tailored to fit almost any size or dimension required. Whether you’re looking for bedding, tableware, quilts or cushions, our skilled seamstresses can alter and embellish any fabric so we at Nishat can proudly declare that we cater to the individual needs of our clients.

For Inquiry 21-km Ferozepur Road, Lahore - Pakistan. Ph: +92 42 111 NISHAT (647428) Fax: +92 42 35270164 www.nishatlinen.com www.facebook.com/NishatLinenOfficial


Prêt

Ready to Wear

Two colored shirt with embroidery.

Turn over a new Leaf Here at Nishat, we like to keep it interesting by featuring recurring themes in Prêt or combining quirky elements to traditional pieces. Another Prêt range is designed with the concept of simple kamizes in chiffon with interplay of panels in precise whites and jewel tones. The dresses are stylized with funky foliage patterns and scrolled twines. So take a leaf out of Nishat’s fashion book this season and play up your modern cool in the festivities and celebrations.

58 NFANZINE | NISHAT LINEN


PrĂŞt

Ready to Wear

Shirt with one sided embroidery.

NISHA | Eid Collection 59


Prêt

Ready to Wear

Black & white shirt with asymmetrical embroidery.

60 NFANZINE | NISHAT LINEN


PrĂŞt

Ready to Wear

Shirt with flowy embroidery.

NISHA | Eid Collection 61


PrĂŞt

Ready to Wear

Princess paneled top with embroidery on sleeve cuff.

62 NFANZINE | NISHAT LINEN


PrĂŞt

Ready to Wear

Multi colored top with embroidery on both sides.

NISHA | Eid Collection 63


Nishat Kids

Mini-me Fashion!

Little ones should be treated to a little fashion luxury now and then. There’s no better way to do it than with Nishat’s kiddie range this festive season! Dress your princesses in pretty pinks and bright reds, with tasteful details like simple embroidery, ruffles and trims like their mommies. We offer more of a variety of lowers for these little angels such as lehngas, churi pajamas, palazzo pants and shalwars – mix and match as you please! Your little princes will be completely smitten by our smart range of kiddy kurtas. From casual to formal, basic whites to cool neutrals; these kurtas combine traditional with trendy detail to keep it looking young and fresh.

66 NFANZINE | NISHAT LINEN

Long Length Fusion Kurta with Two Flap Pockets on Front and Top Stitches Details.


Nishat Kids

Frill sleeves with patti at neck and hem with trouser

Simple shirt with embellished centre line with Lehnga

NISHA | Eid Collection 67


Nishat Kids

Long length Traditional Kurta with Embroidered Band and sleeve Edge on Printed Latha.

Long Length Fusion Kurta with 2 Front Embroidered Pockets.

Floral printed shirt with stripped neckline

68 NFANZINE | NISHAT LINEN


Nishat Kids Short Shirt with Lehnga, Gotta on the hem.

Long Length Traditional Kurta with Band Collar and crochet Lace.

Long Length Fusion Kurta with Band and Cuff Details.

Long Length Fusion Kurta, pintucks at Front. Printed White on White Latha.

NISHA | Eid Collection 69


Nishat Kids

70 NFANZINE | NISHAT LINEN


Nishat Kids Long length Traditional Kurta with Tilla Embroidered Lace.

Short Shirt with Palazzo Pants

Long Length Traditional Kurta with Band and Placket Details.

Long Length Traditional kurta with Embroidered placket and hem Stich on Sleeve edge.

72 NFANZINE | NISHAT LINEN


Nishat Kids Flowy shirt with bordered hem & pearls on sleeves & neckline, With trousers

NISHA | Eid Collection 73


Nishat Kids Long length Traditional Kurta with Embroidery Along Placket on Printed Cotton.

One sided panel shirt with a traditional shalwar

Shirt with Golden Motif on Front.

Embellished Neckline with Duppata & Churidar

74 NFANZINE | NISHAT LINEN


Nishat Kids

Brilliant Blue shirt with lace & border on the hem & dori on neckline Long Length Fashion Kurta with Round hem and Top Stitches Details. Embroidered Motif on One Side.

Pink shirt with embroidery on neckline

Simple shirt with dorion neckline + trouser.

NISHA | Eid Collection 75


Nishat Kids Short Sleeve Shirt with Long Rectangular Neckline

Long Length Traditional Kurta with Embroidered Motif at One Side, Printed Latha.

76 NFANZINE | NISHAT LINEN


Nishat Kids

Embroidered frock with Embellished jacket + churidar

NISHA | Eid Collection 77


Nishat Kids Long Length Fusion Kurta with flaps and buttons on both sides.

Panelled Shirt with Band Collar

Shirt with Gotta over all and Triangular cut on front. Red Short Shirt with a Panelled Lehnga.

78 NFANZINE | NISHAT LINEN


Nishat Kids Golden self print on a multicoloured lehnga with chevron printed short shirt.

Flared Frock with thick centre line work

NISHA | Eid Collection 79


Nishat Kids

Gold bordered shirt with a triangular cut. Shirt is in self print.

Sleeveless shirt with bordered neckline & sharara.

80 NFANZINE | NISHAT LINEN


NISHAT FABRIC

Nishat Linen is the most famous fashion house of Pakistan. It has presented an impeccable sense of dressing that has become the most popular among fashion lovers around the globe, specially people who like an eastern touch to fashion. Nishat Linen in Summer is a richly patterned collection produced by a celebrated team of designers. The finest Supima Cotton is the source for the vast majority of dresses that is produced in Nishat Linen. It features a broad selection of florals, stripes and geometrics, with the colour palette just as broad; from hot pinks to the coolest blues. Nishat linen is made with pucker-free seams and specially treated to remain virtually wrinkle free. A foundation for every woman’s wardrobe. Nishat caters to a large fashion industry centered in the major cities of Pakistan. Featured collections range from men’s and women’s clothing lines to handbags and shoes. Nishat has transformed into a brand that immediately evokes a promise of high quality and luxury. Made with luxurious fabrics and enhanced by sophisticated inspired details - conjunction of both art and style; these stylish pure cotton dresses provides craftsmanship and a real taste of the East. We ensure that each and every product receives its value and price for the immense hard work put in to create masterpieces that speak for themselves.


International Retail


Naqsh

Long length traditional Kurta with placket details on printed cotton.

84 NFANZINE | NISHAT LINEN


Naqsh

The key to positive menswear is combining practicality with high design. Our design team for Naqsh helps create a look that is refined, dignified and always in style. With a continued emphasis on combining traditional with trendy, our designers showcase signature tailoring in cool cottons and soft linens – true comfort wear for the festive season. Have your pick from a range with a colour palette mostly consisting of staple whites and a spatter of fresh blues and soft browns with creative yet simple embroidery and detail.

Long length traditional Kurta with front embroidered motif and shell buttons on printed cotton.

NISHA | Eid Collection 85


Naqsh

Long length fusion Kurta with cuff details.

86 NFANZINE | NISHAT LINEN


Naqsh

Long length traditional Kurta with embroidery on printed cotton.

NISHA | Eid Collection 87


Naqsh

Long length fusion Kurta with cuff details.

88 NFANZINE | NISHAT LINEN


Naqsh

Long length fusion Kurta with top stitching and two flaps pockets.

NISHA | Eid Collection 89


Naqsh

Long length traditional Kurta with back embroidered motif on printed cotton.

90 NFANZINE | NISHAT LINEN


Naqsh

Long length traditional Kurta with embroidery along placket. NISHA | Eid Collection 91


Naqsh

Long length traditional printed Latha with embroidered motifs on sleeves.

92 NFANZINE | NISHAT LINEN


Naqsh

Long length traditional Kurta with hidden placket and shoulder embroidery.

NISHA | Eid Collection 93


SHOES

94 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 95


fashion

96 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 97


fashion

98 NFANZINE | NISHAT LINEN


NISHA | Eid Collection 99


UAE • SC-128, Festival City Mall, Dubai, Tel: +971 42328112 • Outlet Mall, Al-Ain Road, Route 66, Dubai, Tel: +971 44357315 • Lamcy Plaza, Sheikh Rashid Road, Oud Metha, Dubai, Tel: +971 43709773 • Al Wahda Mall, Unit # 276, 2nd Floor, Abu Dhabi, Tel: +971 24436256 • Cosmos Lane (Opp. Ratan) Meenabazar Bur Dubai, Tel: +971 43464883 • Arabian Center, Plot No. 262-3104, Al Mizhar First, Dubai • Oasis Shopping Mall, Plot No. 354-378, (B 162 AR), Al Quoz, H.H. Sheikh Zayed Road, Dubai Tel: +971 43790282 Lahore • Chez Casa, 8-A-3, Mian Mahmood Ali Kasuri Road, Gulberg III, Tel: +92 42 35872482-7 • 64-A, Main Boulevard, (Opp. McDonald) Gulberg II, Tel: +92 42 35761372 • Shop # 2, Khurshid Ghafoor Plaza III, Gulshan Block, Iqbal Town, Tel: +92 42 37811710 • 218, Y-Block, DHA, Tel: +92 42 35731482, 35692726 • Main Boulevard, Johar Town, (Opp. Shaukat Khanum Hospital), Tel: +92 42 35314556 • Al Badar Shopping Center, Liberty Market, (Near Salt n Pepper), Tel: +92 42 35758211 • Shop # 19, Gilgit Block, Fortress Stadium, Tel: +92 42 36623329 • Shop # 1-3, Ground Floor Sraw Plaza, Near Muhafiz Town, Phase 1, Canal West Bank Road, Tel: +92 42 35971779 • 176 DD, Commercial Area, Phase 4, DHA, Tel: +92 42 35694470, 35694088 Karachi • G.F2, Jamalistan Shopping Center, DC-1, Block 8, Clifton, Tel: +92 21 35838942, 35833915 • D-3, 1st Floor, Dolmen City, Block 4, Scheme 5, Clifton, Tel: +92 21 35293968-9 • SF-21, 2nd Floor, Dolmen Mall, Block 3, PECHS, Tariq Road, Tel: +92 21 34321357-8 • 3rd Floor, Outlet # T-5, Dolmen Mall Hyderi, Block C, North Nazimabad, Tel: +92 21 36724202-3 • Ocean Mall (Opening Soon) Islamabad • ANB Center, Plot # 13-V, (Behind PSO Petrol Pump) Jinnah Super Market, F-7 Markaz, Tel: +92 51 2651041 • Block # 7, Malik Arcade, F-10 Markaz, Tel: +92 51 2211126 • Shop # 4, Al Masoon Complex, Civic Center, Phase 4, Bharia Town, Tel: +92 51 5731918, 5731970 • Shop # 120, 1st Floor Centaurus Shopping Mall, Jinnah Avenue Plot # 1, Blue Area, F-8/G-8 Rawalpindi • Plot # 5, Sadar, AdamJee Road, Tel: +92 51 5120485 • Shop # 3, Abbas Arcade, 5th Road, Satellite Town, Commercial Market, Tel: +92 51 4850590-91 Multan • Chungi # 6, Bosan Road, Mohalla Pace N Pace, Tel: +92 61 6212112-3 • Shop # 35-36, Lower Ground Floor, Khan Center, Abdali Road, Tel: +92 61 4542659 Faisalabad • Masooma Shopping Center, Kohi-e-Noor City, Jaranwala Road, Tel: +92 41 8554100, 8554000 • 22-A, Peoples Colony No.1, (Opp. Makki Hospital), Tel: +92 41 8734679

100 NFANZINE | NISHAT LINEN


Gujranwala • Taj Shopping Center, Govt Girls College Road, Satellite Town, Tel: +92 55 8202199, 3733099 • Shop # 8-11 & 16-19, Aleena Shopping Mall, Main G.T Road, Tel: +92 55 3840200 Peshawar • Sial Flats # 20-25, University Road, Tel: +92 91 5852423 Sialkot • Liberty Market, Aziz Shaheed Road, (Near Silver Spoon Restaurant) Cantt, Tel: +92 52 3005333, 4292629 Bahawalpur • Shop # 2, Haqqi Centre, (Opp. Commissioner House) Adjacent to DIG House, Tel: +92 62 2282236 Sargodha • Shop # 7, Al-Rehman Trade Center, University Road, Tel: +92 483 768626-7 Gujrat • Abdullah Mall, Ground Floor, Katchery Road, Tel: +92 53 3530166 Rahim Yar Khan • Shop # 11-13, City Center, Tel: +92 68 5877042-3 Mirpur Azad Kashmir • Sultan Plaza, Kotli Road, Tel: +92 5827 437406 Abbottabad • Shop # 21-32, Khan Khail Plaza, (Near Radio Station) Mansehra Road, Tel: +92 99 2335242, 2335340 Mardan • Afaq Centre, (Opp. Premier Sugar Mills) Nowshera Road, Tel: +92 937 875503 Sahiwal • Azaan Heights, Jahaz Chowk, Tel: +92 40 4226974-5 Swat • Swat Trade Center, (Opp. Swat Serena Hotel) ALLAH Chowk, Saidu Sharif, Tel: +92 0946 723133 Mandi Bahauddin • Shop # 274, Katchery Road, Tel: +92 546 508536, 508636 Jhelum • Shop # 1-14, Ground Floor, Adnan Plaza, Tel: +92 544 613113-4 Hyderabad • Silver Spring Apartment, A # 28, Main Auto Bhan Road, Unit # 03, Latifabad, Tel: +92 22 3821355 Burewala Opp. Imran Petroleum, Near Stadium Road, Multan Road, Tel: +92 67 3770501-2 UK (Fabric Stockist) • Insaf Fabrics, Tickhill Street, Bradford, BD3 9RY, Tel: +44 7854 648164, 1274 738848 • Insaf Fabrics, 608, Startford, Birmingham, B11 4AP, Tel: +44 7846 112780, 1214 391393 • Insaf Fabrics, 151, 153 Wellgate Rotherham, S60 2NN, Southyorkshire, Tel: +44 7702 558461, 1709 836002 Head Office • 21-Km, Ferozepur Road, Lahore - Pakistan Tel: +92 42 111 NISHAT (647428) Fax: +92 42 35950415 www.NISHATLINEN.com www.facebook.com/NishatLinenOfficial www.nishatlinen.com/online



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