Prepared for KATIE AND CHRIS FORREST 1750 KETTNER BLVD #117 Prepared by PATTY DOYLE | DRE PATTYDOYLESDRE.COM01507441
You make my meaningful!business
PATTY DOYLE
REALTOR
As a downtown resident for the last two decades, I’ve been specializing in waterfront properties to coincide with my passion for my off-work hours as a Sailing Yacht Crew Member. If I am not sailing I enjoy volunteering on Race Committee for local Sailing Regattas. My greatest accomplishment is being a mother of two adult children and two granddaughters, Ava Bella, who at 6 months old went on her maiden sailing voyage and the newest arrival, Domino Rose. In both of my passions, Real Estate and Sailing, I have found that I may not be able to control the wind, but I can always adjust the sail, providing maximum and quality teamwork beneficial to all! ®
Based in Downtown San Diego, Hunter & Maddox International is one of the West Coast’s leading independent real estate brokerages. With a combined 50 years of experience the founders have been involved in both developing and closing over $4 billion in luxury homes and condo towers in the San Diego market. With its headquarters in San Diego and affiliates around the world, no other real estate team understands the needs of home buyers and sellers--like Hunter & Maddox. THE STRENGTH OF OUR BROKERAGE OUR DISTINCT ADVANTAGES • High standard of excellence for quality & market expertise • Independetly owned and operated • Deeply rooted in the Downtown San Diego community • Trusted to provide world class personalized service • Commited to serving the needs of our clients • Leaders in the San Diego Real Estate industry
BILLION IN TOTAL SALES* $4+ TRANSACTIONS TO DATE* 3,258 CLIENT COUNTS* 49,349 *As of December 2021
alwaysWe’re in neighborhood.the Our downtown headquarters is conveniently positioned in the heart of Little Italy, San Diego’s most vibrant neighborhood, our prime location provides your property with exposure to thousands of unique potential clients - DAILY!
THE NETWORK OF OUR TRUSTED PROFESSIONALS CRYSTAL BONETTO, FIRST AMERICAN Title Transfer & Insurance Services SUNNY KUMAR, US BANK Mortgage Services PATRICK LARKIN, CC MORTGAGE Mortgage Services
JOANN LEONCIO, SR., GRANITE ESCROW Escrow Services JENNIFER RILEY Transaction Coordinator NOVO INTERIORS Interior Designer & Property Staging BRENT HAYWOOD Professional Photography SPEARHEAD MEDIA Professional Videography & Media
Every home has a story. Our In-House Marketing Team crafts a tailored marketing approach that is designed to tell your story through strategic marketing and extensive advertising across all channels of communication.
Buyers rate photography as the most important feature when searching for a listing. Better quality images qualify your home for additional media exposure, more impactful marketing collatoral, higher placement on listing syndication websites, and increased views online THE PHOTOGRAPHY BUILDS BUYER EMOTION & DRIVES RESULTS
THE MLS IS THE KEY TO EFFECTIVE EXPOSURE OUR COMMITMENT • Skilled copywriting • Detailed and accurate features • Complete all searchable fields possible • Up-to-date open house and/or showing information • Complete agent contact information • Correct tract information, HOA amenities • Custom virtual tours and/or property video • Complete agent remarks • Professional photography with captions SAMPLE DESCRIPTION Exquisite penthouse designed for the sophisticated urban dweller looking to live in the city, while maintaining the square footage of a single family home. Every inch of this home has been customized to create a true work of art. Residence features duel master suites, two dens, and a chef inspired kitchen, luxuriously outfitted with the finest custom furniture and finishes. The 35th floor offers 10 foot ceilings and wall-to-wall windows, flooding the home with natural light and dramatic views from every room.
THE VALUE OF VIDEO TO REACH A BROADER AUDIENCE WHY IT›S EFFECTIVE • Listings with video receive 403% more inquiries • Video posts on Facebook have a 135% greater reach • YouTube video consumption rises 100% year over year
PROPERTY VIDEO + 3D VIRTUAL TOUR • Professional Property Video Shoot & 3D Scan • Published to MLS, YouTube, and Vimeo • Shared on Social Media, Syndicated Listing Sites, and Property Landing Page • Agent contact information available for buyer inquiries
THE LANDING PAGE TO SHOWCASE YOUR PROPERTY The right landing page for your home will prove one of the most valuable marketing tools you can utilize. With the right positioning, prospective buyers can find all the details they are looking for. • Search Enginge Optimized • Mobile Optimized • Custom Domain/URL • Page-one positioning on Google search • Generates traffic analytics • Property photo gallery • Property Video Tour • 3D Virtual Tour • Accurate property description and amenities • Community information • Map and directions • School information • Contact form BAYSIDEPENTHOUSE.COM
THE CAMPAIGNS THAT DELIVER WHERE IT MATTERS • Targeted email marketing to Broker & Client databases • Social media posts optimzied with multiple photos, hashtags, videos and links for lead capture • Inclusion in weekly Open House posts on all major social media sites to boost attendance (if applicable) • Social media team stays up to date and shares best practices for eaching the largest audience
THE COLLATERAL WHERE QUALITY AND DESIGN MATTER • Custom, stunning marketing brochures • Quality design and material • Targeted direct mail and delivery • Digitized for emailing and sharing online • Property flyer displayed in Brokerage window
THE RIGHT PRICE ATTRACT BUYERS PRICING COMPETITEVELYPROPERTYYOUR will help generate the most activity from agents, and PRICING PROPERTYYOURTOO HIGH may make it necessary to drop the price below market value to compete with new, well priced10%listings. MARKET VALUE 30% 60% 75% 90% 15% ABOVE 10% ABOVE 10% BELOW 15% BELOW ASKING PRICE % OF POTENTIAL BUYERS WHO WILL LOOK AT PROPERTYTHE
BUYERS & DETERMINESELLERSVALUE The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.
THE RIGHT PRICE IS ALWAYS AHEAD OF THE MARKET MAXIMIZE SALES PRICE • A property generates the most interest when it first hits the market. • The number of showings is greatetst during this time if it priced at market value. • Starting too high and reducing the price later misses the excitement and fails to generate strong activity. • Many homes that start high end up selling below market value. & MINIMIZE TIME ON MARKET • The buying market has a short attention span. • Pricing your home right the first time is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings. WEEKS ON THE MARKET LEVELACTIVITY WHEN MOST OFFERS ARE RECEIVED 0 2 4 6 8 10 12 14
TIMELINETHE ACTIONOFPLANOUR 1 MONTH MARKETINGSTART-UP Staging & ConsultationLandscaping ADVERTISINGMARKETINGSHOWINGS&OFFERINGSREPORTING&ESCROW Sign PresentationListing PricingProfessionalStagingRecommendationRepairs Inspections home, pest, roof, city Custom DisclosuresPropertyPropertyPropertyBrochureProfileShowingInquiriesHostedProperty Escrow Coordination of all Documentation Professional Project Management Disclosure Packages Bi-Monthly Status
2 MONTHS 3-4 MONTHS Professional Photography, Video & 3DRecommendationPropertyWebsiteBrochureProfileBookw/ Hosted Property Showings Social Media Ads to Targeted Audiences Google Ads for Keyword Searches Inquiries & Information Distributed Property OpenBroker’sPropertySignShowingsonPropertyonMLSTourHouseWeekendAgentEmailBlastFeaturedinNewsletterTargetedDirectMailer Listed with Leverage Global Partners MLS Listing Syndication to 100+ Websites Displayed on Brokerage Window Possible O er(s) Presented by Qualified Buyers Negotiation of O Negotiationer(s) of Contingency Removal(s) Management of Final Details Signing of DocumentationCycleRepeats Packages Prepared for Prospective Buyers Status Reports: Website Hits, Open House Tra c, & Showings
LeverageRE.com is a modern real estate platform that promotes properties from leading agents, teams, and brokerages worldwide. From public relations to digital and social media to targeted advertising, Leverage strategically promotes our members’ listings to a relevant international audience. Leverage affiliates have been vetted and trusted with the exclusivity of being the sole representative of their markets within the Leverage Network. Together, our members sell more than $20 Billion in real estate on an annual basis. Your agent is engaged in this community and is able to serve your real estate needs locally or anywhere outside of your market. With Leverage, your agent is allied with top producing real estate professionals and the most respected media outlets worldwide so that your property can receive maximum exposure to an international audience. We invite you to visit our website or contact us to learn more.
3THE LEVERAGE ADVANTAGE 2022 |
WELCOME TO THE MOST INNOVATIVE NETWORK IN THE GLOBAL REAL ESTATE MARKET.
ANNALISA POVLOCK President Annalisa.Povlock@LeverageRE.com LeverageRE.com
The
LEVERAGE ADVANTAGE
629.4M 149.6M
DETAILSPOWERFULWITHEXPOSURETOAUDIENCESTHAT MATTER, THE NUMBERS SPEAK FOR THEMSELVES. NYTIMES .COM & INTERNATIONAL Data as of October 2019, as provided to LGP by Media Outlets. WSJ.COM & GLOBALMANSION 178.6M PAGEMONTHLYVIEWS $1.49M AVG. HOUSEHOLD NET WORTH $2.80M AVG. HOUSEHOLD NET WORTH £1.3M AVG. HOUSEHOLD NET WORTH Top CountriesVisiting United States, United Singapore,Japan,India,Canada,Kingdom,Australia,Germany,HongKong,France $242,000 AVG. INCOMEHOUSEHOLD 91M PAGEMONTHLYVIEWS 1.89M SITEMONTHLYVISITS 53% $100K+INCOME READERSHIPGLOBAL North MiddleLatinEurope,America,APAC,America,East PROPGO .COMLUXURY FINANCIAL.COMTIMES JUWAI .COM 26.9M PAGEMONTHLYVIEWS 11.3M PAGEMONTHLYVIEWS 2.2M CHINESE CONSUMER VISITS PER MONTH 2.05M SITEMONTHLYVISITS 2.05M SITEMONTHLYVISITS 2.8M LISTINGSPROPERTY $235,000 AVG. INCOMEHOUSEHOLD £206,000 AVG. INCOMEHOUSEHOLD Top CountriesVisiting United States, China, Hong Kong, United Kingdom, Japan, Taiwan, Singapore ReadershipGlobal Americas, United Kingdom, Central Europe, Middle East, Africa, Asia Pacific Top Cities where Chinese Buyers are searching from on Juwai.com: Beijing, JiangsuShanghai,Guangdong,Zhejiang, 51.2M SITEMONTHLYVISITS
THE LEVERAGE NETWORK 5,020 Agents OPERATING IN 23 Countries 216WITH Offices 135SERVING Markets *Internal data as of January 2020
Elevated Promotion Agents may feature properties on LeverageRE.com, a curated channel of real estate and lifestyle content, and promote them to a social media audience of 80,000+ followers In addition, Leverage’s dedicated Public Relations team seeks editorial placement in local and international media outlets for newsworthy properties represented by agents of Leverage. Creative Expertise A creative team of designers, writers, social media experts, developers and printers are at your agent’s disposal to develop a personalized marketing strategy and create materials that engage today’s most discerning buyers. A Powerful Community Leverage aligns more than 5,000 top producing real estate professionals across 130+ major markets worldwide to refer business and share innovative strategies and tactics market -to-market. Relocation Connections Visit LeverageRE.com for more information. Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will match your agent with a Leveragequality firm in any location where you have a real estate need. WE WITHPROVIDE:LEVERAGE, YOUR AGENT HAS ACCESS TO STRATEGIC TOOLS AND RESOURCES THAT DELIVER MAXIMUM EXPOSURE FOR YOUR PROPERTY.
