Southern Maryland Blue Crabs Baseball Partnership Guide

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PARTNERSHIP GUIDE

Five Seasons • Four Playoff Who We Are. . .

The Southern Maryland Blue Crabs professional baseball team made our debut in 2008. We welcomed our 1 millionth fan through the gates of Regency Furniture Stadium. Southern Maryland baseball continues to maintain a high standard in providing quality baseball at affordable prices, offering memorable experiences with something for everyone, one that we expect will continue for years to come.

Where We Play. . .

The Blue Crabs play at fan-friendly, Regency Furniture Stadium in Waldorf, Maryland. This beautiful and modern ballpark features a capacity of over 9,000 people, which is comprised of our seating bowl, 16 Luxury Suites, upscale Legends Club, a 500-person picnic area and lawn seating for up to 1,500 fans.

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Bids • One Million Fans How You Can Benefit. . .

The Southern Maryland Blue Crabs offer marketers the critical elements that make sponsorship at Regency Furniture Stadium a powerful and unequaled brand and business builder. Your company name, product and services can be showcased in places where your competition does not exist. Engaging our fans in one of our multi-layered marketing campaigns with your company’s message will leave a lasting impression on your expanding base.

Does your advertising have emotion? Does it create memories for your audience that they take with them? While emotions are running high, your business is in front of a target audience that will associate your company name and message with entertainment and fun. You will have countless impressions that impact critical areas beyond the bottom line.

DEMOGRAPHIC PROFILES

Gender Demographics

• Men.......................................... 52% • Women..................................... 48%

Age Demographics

• Under 18.................................. 10% • Between ages of 19-24............ 22% • Between ages of 25-39............ 29% • Between ages of 40-54............ 24% • Over 55.................................... 15% (53% of our fan base, over half, is between the ages of 25-54)

Household Income (Annual)

• Student........................................9% • Less than $30,000................... 10% • Between $30,000-$49,999...... 21% • Between $50,000-$74,999...... 28% • Between $75,000-$99,999...... 17% • Between $100,000-$149,999... 8% • Over $150,000............................7%

How Far Do Blue Crabs’ Fans Travel To See A Game At Regency Furniture Stadium?

• Less than 5 miles..................... 19% • Between 6-15 miles................ 57% • Between 16-30 miles.............. 19% • Over 30 miles.............................5%

With whom do Blue Crabs’ fans attend games?

• Alone...........................................2% • With Business Associates...... 14% • As Part of a Group.................. 16% • With Family............................ 43% • With Friends........................... 15% • With Family & Friends.......... 10%

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Stadium Signage

Stadium Signage For exposure to a captive audiOpportunities ence, ballpark signage offers your company an unparalleled • Ad Wall 16’x20’ visibility and the opportunity to • Home Run Wall 7’x28’ reach several hundred-thousand • Information Board 2’x4’1” potential customers each year.

• Concourse 4’1”x6’ From the video board to unique • Mezzanine 3’10”x10’ placements such as the foul poles, • Home Plate Wall 3’x8’ there are a myriad of opportunities to increase your company’s top-of-mind awareness. These image-building forms of marketing are always in high demand and provide value and prestige for your business.

Print & Multimedia

Print & Multimedia The Blue Crabs produce several printed promotional materials Opportunities that provide sponsors with the • Playbills ideal outlet to effectively convey • Pocket Schedules their messages. Game-day pro• Ticket Backs grams, ticket backs, flex books, • Will-Call Envelopes mini-plans, ticket envelopes, sea• Exit Flyers son tickets, promotional pocket • Website schedules – all can be used as a somdbluecrabs.com bounce-back coupon or to drive traffic directly back to your business. The Blue Crabs also have options for your company to be a part of our website, which has proven to be our fans’ number one source for all things related to the Blue Crabs.

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In-Game Promotions

In-Game Promotion Opportunities

In-game promotions are an emotion-filled way to bring • Inning Sponsorship your sponsorship to life by • On-Field Games engaging in fan interaction, ex• In-Crowd Contests citement and brand recognition • In-Game Specialties for your company! In-game • P A Announcements promotions are remembered and spoken about long after fans leave the ballpark, producing goodwill and valuable word-of-mouth advertising for your business. Whether it’s the T-shirt Toss, the Mascot Race, Catch of the Day or Sumo Wrestling, an interactive fan experience will have all eyes focused on your company name and logo every Blue Crabs home game.

• Inning Sponsorship An inning sponsorship is a great way to take advantage of our captive audience and gain consistent company branding on a nightly basis. For every Blue Crabs home game (72 total), during one (1) specific half-inning, your logo/ message will be displayed on our centerfield video board for the ENTIRE length of your top half-inning.

• On-Field Games On-field games are always a fan favorite; some of the most popular include Sumo Wrestling, Musical Chairs, etc.

• In-Crowd Contests One of the best ways to offer a giveaway is via the in-crowd contests, which include Trivia Contests, Smile Cam, etc.

• In-Game Specialties This form of advertising appeals to fans as they are enthralled by the game; some examples include Call to the Mound, K-Batters, etc.

• PA Announcements One of the most popular forms of advertising in all of minor league baseball, PA reads are generally between 15-30 seconds and include video board support.

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Event Sponsorship

Event sponsorships with the Southern Maryland Blue Crabs provide your company with a platform to make a lasting impression and obtain maximum exposure in a unique and creative way.

We can custom fit an event to match your company’s marketing objectives through giveaway items, entertaining acts, themes and special events.

Lasting Impressions • Giveaway Items: Fans love giveaways and your company’s logo would be front and center. Some of the most popular items are T-shirts, bobble heads, glasses and mugs.

• Entertaining Acts: Local and national acts always bring an extra level of excitement to the ballpark. Fan favorites are the Mayberry Deputy and Zooperstars.

• Fireworks and Theme Nights: These nights are a great way to endear our fans to your product or cause. It’s a win-win for everyone when you team with the Blue Crabs to make one of our games an even bigger event.

Presenting Sponsor Receives • Your company’s promotion featured on all preevent media and event calendars.

• Pre-game day marketing exposure to thousands of fans inside and outside the ballpark through signage, radio, web, and print.

• Video board recognition and live PA announcements throughout the game to highlight your business.

• Opportunity to showcase your business through signage, concourse display and exit sampling.

• First pitch privilege for a company representative.

• Tickets to the event to entertain staff, customers and colleagues.

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Naming Rights

There isn’t any bigger way to advertise than to have an entire area of our stadium named after your company or brand. Every time we say it, print it or broadcast it, the name of your company Naming Rights rides right along with it. Not Opportunities only will the designated area be named after your company, but • Parking Lot you will have the entire space to • The Legends Club convey your message to our fans • Skyboxes through signage, printed • Picnic Area materials, etc.

• Kids’ Park • Bumper Boats • Team Store • Fan Service Center • Box Office • Lawn Seating

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Regency Furniture Stadium 11765 St. Linus Drive Waldorf, Maryland 20602 301-638-9788 w w w.S oMDblu e cr abs.c om