The story of Clipper_1

Page 1

FINEST KNITWEAR

SINCE 1933
2

p. 5

Our story

p. 10

Our product

p. 15

Our yarns

p. 17

Biella

Contents

p. 22

How we produce our knitwear

p. 24

In-house specialists

p. 27

Quality assurance

p. 28

Contact information

3
4

The house of Clipper

Our story

5
6

The Clipper story begins in 1955 in Herning, Denmark, when the passionate entrepreneur Bernhardt Sørensen founded Bernhardt Sørensen A/S, later to become the house of Clipper. Clipper became part of the extensive industrial development in the area around Herning. Bernhardt started out by using highly specialised knitting mills located in small, local factories. A business model we still use with partners around the world carefully selected for their specialised knowledge and technical skills. In 1982, the house of Clipper opened a factory in Herning and kept the production there until 1998. We still have our own factory, but today it is located in Latvia.

Bernhardt Sørensen’s passion for the finest quality and craftsmanship as well as his ability to spot the latest trends in materials - knitwear in particular - is our foundation at the house of Clipper until this day. We are proud of our long history and our ability to move with the times upholding both our traditions and our craftsmanship. Many things have changed since 1955, but our core skills are still the development, production and distribution of classic quality knitwear. In 2015, the house of Clipper merged with Belika. Belika was founded in 1933 in Ikast, and the house of Clipper and Belika have more than 140 years of experience combined. Today, the house of Clipper is owned by Helle Wagner, third generation of a textile trading family. She, too, has a passion for classic craftsmanship and high quality. And her dream is to make Clipper known to a wider international and quality conscious audience.

7
We are proud of our long history

Timeline

1933

The O. Vestergaard-Poulsen

knitwear factory is founded (later Belika A/S)

1955

Bernhardt Sørensen A/S is founded (later the house of Clipper)

1975

Clipper starts exporting. The first markets are Sweden and Germany

1948

Belika starts exporting. The first markets are Norway and Sweden

1965

The brand name Belika is registered

8

1992

Belika starts production in Poland

2012

Helle Wagner assumes ownership of the house of Clipper. Membership of the UN Global Compact

1981

The brand name Clipper is registered

Clipper starts production in Latvia

2015

The house of Clipper merges with Belika A/S

9
1993

Our product

At Clipper we create the building blocks of a modern wardrobe based on the philosophy that trends expire, but style endures. Our craft unites tradition and modern style and will upgrade any outfit. We create eternal classics like v-necks, o-necks and cardigans made of 100% merino wool in a range of classic colours that makes it hard to choose. We constantly add new, exciting key items to our collection, interpreting the classic gentleman style. We combine solid traditions and genuine craftsmanship with modern life through well-fitting designs that last. In short, the house of Clipper is the joy of feeling well dressed now and always.

10
11
12
13
14

Our yarns

We prefer to use pure yarns like 100% merino wool, because to us, pure yarns are a matter-of-course. We prefer yarns which are “mulesing free” as we believe that animals living a good life also produce more beautiful wool and because animal welfare is a natural part of our culture. We demand the highest quality possible. To meet this demand, a large part of our yarns have been developed especially for us.

15

Italy

Biella

At the foot of the Italian Alps, you will find the beautiful city of Biella, only an hour’s drive from Milan. With its winding streets, rustic architecture and magnificent surrounding nature, Biella most of all resembles a location from a 50s Fellini film. History is very much present at every turn, and the story of the Biella textile adventure goes back as far as the silk production in the 17th century and all through the 19th century, when Biella became the main centre of the world’s wool production. Biella is also home to our main suppliers who have supplied the house of Clipper with perfectly produced yarns for decades.

17
18
19
20
21

How we produce

our knitwear

We handpick the best manufacturers – each with their speciality – from around the world for all parts of our production. For all processes – from raw materials, spinning, dyeing to knitwear production – we employ specialists. Most of our wool is from Australian sheep and is spun into yarn in Biella. We have our own knitting facility in Latvia, knitting our classic styles on original Stoll machines, adding an authentic handfeel to our knitwear.

22
23

In-house specialists

Although our production takes place all over the world, we still have our hands full of yarn and knitwear in Denmark. We have our own workshop and department of quality assurance with a team of dedicated specialists, including several with knitting in their blood going back generations. Every day they ensure the fine craftsmanship and signature quality of the house of Clipper.

24
25
26

Quality assurance

Before we give the green light to a product, it must undergo a multitude of quality assurance tests, such as washing tests for shrinkage and colour bleeding and tests for colour fastness and pilling. Only the qualities achieving the highest marks in all tests end up in the consumer’s wardrobe. One thing is to create a perfect piece of knitwear the first time, but it is quite another to get the same great result for the same product season after season. Our tireless efforts in quality assurance ensure that you can always rely on the Clipper quality.

Sustainability is at the top of our list of priorities for the future. Since 2012, the house of Clipper has worked strategically to comply with the ten principles of the UN Global Compact which, among other things, aim to improve both human and environmental conditions. It makes perfect sense for us to combine business acumen with these high standards and to make social responsibility one of our essential core values.

27

Our contact info

28

Clipper A/S

Nakskovvej 1

DK-7400 Herning

+45 96 26 32 00

clipper@clipper.dk

clipper.dk/home

29
30

First edition, first impression 2017

Editing and layout

Femmes Régionales

Photos by Michele Burgay, www.delta9.it Frederik Maj, www.studio1-2.dk

Typography

Times New Roman Paper

Rives Sensation Gloss Tactile, bright white and Scandia 2000 smooth white

31

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.