An influencer marketing campaign can only work wonders if you have the right social media influencers in India on your side. While there are numerous influencers out there running campaigns for business, only a few end up being successful in their campaigns. Businesses need to understand that while social media influencers have the potential to boost sales, the selection of relevant influencers is key to it. Today’s article will be a guide for you to learn how to find the right social media influencer in India in 5 easy steps. But before we get there, let us first understand who is a social media influencer?