Google algorithm takes into account innumerable factors to determine page rankings for websites. These are the factors that mark the difference between the failure and success of your efforts to boost your website. While there are many strategies adopted by SEO agency in Mumbai to enhance website performance and ranking, but adopting effective white hat SEO technique is all that you’d probably need for the best results. Although it’s a long-term process, the results obtained are positive from the white hat SEO techniques. Here are some white hat SEO techniques that we have shared to help websites improve their ranking and business.