Revenue management is an effective and proven strategy adopted by the hotel industry for optimizing revenue to improve the business's financial outcome. So, revenue management, in general, has become a necessity for the hotel industry today. However, working with the revenue management strategy requires special expertise, knowledge, analytical skills, experience, and a working knowledge of the market. So, while hotels may either have to hire a full-time revenue manager or outsource revenue management services to a third-party specialized in this area.