The evolution and growth of online business since digitization, has witnessed a great surge. The use of social media platforms has also simply grown manifolds. Today, the entire internet landscape has completely transformed with the increase in use of social media platforms. Online social media platforms like Facebook, Twitter, Instagram are seen as the best influencer marketing platform in India for online business. However, in spite of it being the largest influencer tool, they only amount to 10-15% of the digital advertising spending. Today, in this article we have shared some useful insight on social media influences that can assist you in the decision making of collaboration with digital influencers in India.
