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Conserving and restoring our natural resources; growing a business that works in harmony with the laws of nature

In the first year of Clif’s National Parks Benefits Program, 78 employees were reimbursed for annual passes to National Parks.



Clif celebrated Earth Day with a weeklong Eco Paper Challenge, which reduced paper use at headquarters by 40%.

At Clif, we invest in school- and communityowned wind turbines to offset our carbon footprint. A school that generates its own wind power has more money for education and more opportunities for hands-on science. In 2013, five of these wind turbines became operational in Indiana.

From a Clif Bar podium, Barbara Boxer promoted bipartisan national legislation that would require clear labeling of genetically engineered foods.

In 2013, our use of organic oats and soy meant that approximately 20,000 acres of land were farmed without the use of toxic pesticides and chemical fertilizers. More good news: an estimated 14,000 tons of CO2 were sequestered in those organically farmed soils. Clif Bar also buys renewable energy credits (RECs) from Indiana’s Tippecanoe school wind turbine.

26,000 24,000 22,000 20,000

Compost Is Cool: As part of our ongoing Zero Waste efforts at headquarters, we challenged employees to decrease waste-to-landfill and increase waste-to-compost.


Total CO2 Emissions & Carbon Offsets

18,000 16,000 14,000 12,000

Kit Crawford and Elysa Hammond celebrate the multiple benefits of organic at NPE West.

The daily mean concentration of CO2 in earth’s atmosphere surpassed 400 parts per million for the first time in recorded history.

We began talking about reducing our ecological footprint back in 2001, and people started asking, What would sustainability look like at Clif Bar? How do we know when we get there? We proposed this vision: Our products would be made with sustainable, organic ingredients; baked with clean, renewable energy; packaged in environmentally friendly packaging; and shipped in a way that doesn’t pollute. Fast-forward a dozen years and we’ve found a simpler way to talk about it: Let’s create a supply chain that thinks like a tree. Trees run on 100% renewable energy, recycle all waste, and sustain and improve the places they grow. Think like a tree is more than a metaphor — it’s a model for thinking sustainably. Nature has a lot to teach us.


Think like a tree

8,000 6,000 4,000

Eric Russell and son, Beau, cycle to school.

2,000 0

To date, 145 employees have purchased bikes or bike trailers, and 134 employees have purchased fuel-efficient hybrid, electric, or biodiesel cars through Clif’s Cool Commute program. (Cool Commute rewards people for cycling or walking to work, and provides $6,500 toward green cars.)

– Elysa Hammond, Director of Environmental Stewardship

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

■ CO2 emissions

■ CO2 emissions generated generated by ground by bakeries, office, and freight transport business travel

■ Carbon offsets

To keep our carbon footprint climate neutral, we’ve been measuring and offsetting the CO2 emissions generated by energy use in our office, bakeries, and business travel since 2003. In 2007 we also offset our historical climate footprint (dating back to 1992), and the following year we began to offset the impact of in-bound shipping.

73% 85% we achieved

of all ingredients

purchased were



waste diversion at headquarters


we celebrated



CLIF Sierra Trail Mix, the first CLIF bar to contain Rainforest Alliance Certified™ cocoa, hit the shelves. By mid-2013, all cocoa in CLIF Bars was sourced from Rainforest Alliance Certified farms.


Our solar array generated, on average, 80% of our headquarters’ electricity in 2013 (even though our office doubled in size at the same time).

Tons CO2


of climate neutral business operations 13

2013 All Aspirations  
2013 All Aspirations  

Clif Bar & Company Annual Report