CLIF 5 Aspirations Report 2021

OUR

5

A S P I R AT I O N S

Clif Bar & Company 2021 Annual Report

30 years,

For Clif Bar & Company has been guided by purpose. We live by our Five Aspirations — sustaining our:

which are the values that define our business model and guide our decision-making to drive impact. Every year we set goals for each aspiration, measure our progress, and hold ourselves accountable. We choose the word “aspiration” in recognition of our journey to challenge ourselves and the status quo, always reaffirming that we are in business to be a force for good.

SE E OU R 30-Y E AR TI ME LINE

People Planet Community Brands Business

30/30—Celebrating 30 Years As we approach Clif Bar’s 30th anniversary, we pause to celebrate everyone who has helped make it possible to run a different kind of company. This year especially, we recognize the Clif people who’ve worked tirelessly to keep our bakeries running despite ongoing pandemic-related challenges. Guided by our Five Aspirations, we’re all working together to create the kind of place we’d want to work, that makes the kind of food we’d like to eat, and that strives for a healthier, more sustainable world—the kind of world we’d like to pass on to our children—and, after 30 years, our grandchildren!

It’s been an amazing journey since Gary mixed up the first CLIF BARs in his mom’s kitchen back in 1991. We accomplished our #1 goal: to make a great-tasting energy bar using real ingredients. Thanks to climbers, cyclists, and all kinds of athletes, CLIF became the #1 nutrition bar, an honor we still hold. Out of that primary goal grew new opportunities to: • Promote organic agriculture and its multiple benefits for farmers, farmworkers, and rural communities • Deliver a living wage for Clif people and make progress toward a living income in our supply chain starting with smallholder organic cacao farmers • Sponsor world-class athletes like Kai Lightner, who are increasing access to sports and the outdoors for a larger, more inclusive community Through our aspirations, we continue to innovate with recent successes such as CLIF Thins™ and a new brand we’re excited to introduce this year. You’ll find all these stories in the following pages.

Over the last decade, we’ve chosen two words to describe the year that has just passed.

Words like community and wonder reminded us of the annual adventures we shared, cycling with Clif people on Epiphany rides, and cleaning parks and beaches during company-wide volunteer days. And words like patience, balance, and grace reminded us we must attend and adapt to both the summits and valleys that define this journey.

The word gratitude again rings true—we’re grateful that we’ve been able to run a values-driven business for 30 years.

We thank you for the past three decades.

As we look toward 2030, we invite you to join us in growing Clif’s momentum to grow the good.

Kit and Gary, Co-Creators, Clif Bar & Company

3

4 0 0 2

16

OG FRIE ND IS D R LY BA

20

21

Clif steps up community support to meet the challenges of the pandemic, including donating $6.2 million through foundation and corporate giving to nonprofit organizations. We also donated 22 million bars to food banks, disaster relief efforts, and community partners. And, Clifsters donated more than 8,000 hours.

22M

Employees are owners too. Kit and Gary keep sharing the love with an Employee Stock Owner Plan (ESOP) that gives employees 20% ownership of the business.

BARS

Celebrating our LEED platinum headquarters in Emeryville!

We renovate an old manufacturing plant—and install the largest smart solar array in North America! Base Camp, our own childcare center, is also now onsite.

M TH

TA R T E S

90

We take on making our own bars and grow to 1,000 employees with the acquisition of our Indianapolis bakery and the building of our LEED-certified Twin Falls bakery from the ground up!

F

20

20

20

7

Gary publishes Raising the Bar, a book about bikes, a breakthrough business, and Gary’s lifelong love of the jazz trumpet (not your average business book).

O

19

CL

Our bakery in Twin Falls, Idaho, achieves LEED Gold certification by the U.S. Green Building Council and becomes the world’s first LEED Zero Waste bakery.

15

97 19

17

20

96 19

20

Active kids need their own nutrition bar.

And just like that, CLIF Kid Zbar® arrives on the scene.

R

IF

0

After Gary spends a year mixing up recipes in his mom’s kitchen, CLIF BAR® debuts. The name honors Gary’s father, Clifford, who took him on Sierra adventures and encouraged him to follow his passions in life. By year’s end, the company sells 1 million bars.

20

1992

Our climber—first hand sketched

by Doug Gilmour— is still bouldering and climbing today.

2008

99

THE EPIPHANY: During a one-day, 175-mile bike ride, Gary realizes he can’t choke down one more bland energy bar. The idea for CLIF BAR is born!

Get sweaty, stay healthy! Our new onsite fitness center offers personal trainers and classes for employees, who are paid to work out on company time, followed by more special benefits for “Clifsters.”

Women everywhere celebrate the launch of LUNA®, the first nutrition bar designed specifically for women.

Clif Bar furthers global expansion with European headquarters now located in the Netherlands.

Clif Bar spearheads a $10 million investment in organic agriculture research at public land-grant universities.

This includes creation of the nation’s first endowed university chair in organic plant breeding, which goes to UW-Madison.

Brilliant! People in the U.K. can finally buy CLIF BARs, our first foray beyond North America.

19

CLIF BAR debuts in Canada. Turns out lots of our northern neighbors are happy to fuel their outdoor adventures with CLIF energy bars.

Clif Bar founds In Good Company, a program that brings together employees from 50 like-minded businesses to volunteer in communities around the country.

10

2000

Start Global Cooling: Clif Bar’s climate action program takes off and partners with American 200 Forests, which turns into a 3 long-term commitment to plant 1 million trees. (Our “cooling” efforts increase over the years, to include Cool Commute (2006) and Cool Home (2008) incentives for employees.)

19

A Different Kind of Company

20 01

20

Clif is not for sale.

Gary and Kit walk away from a $120 million offer, deciding to keep Clif Bar private and commit to running a “different kind of company.”

20

19 9 2 – 2 0 2 2

RPOSE

OF U YEARS P

Clif decides one bottom line is not enough—we’re now guided by Five Aspirations: Sustaining our People, Planet, Community, Brands, and Business.

2002

Clifsters pledge to collectively “give” the equivalent of one full-time employee’s hours—2,080—to community service each year.

“Project Reveal” is revealed to Clif’s employee-owners at our Indianapolis bakery, with the completion of a $10 million expansion. The redesign of the LEED-certified facility engaged the full team and celebrates the cultural diversity of our people, Clif’s love of nature and the outdoors, and the beauty of Indiana.

D O N AT E D

4 0 0 2

16

OG FRIE ND IS D R LY BA

20

21

Clif steps up community support to meet the challenges of the pandemic, including donating $6.2 million through foundation and corporate giving to nonprofit organizations. We also donated 22 million bars to food banks, disaster relief efforts, and community partners. And, Clifsters donated more than 8,000 hours.

22M

Employees are owners too. Kit and Gary keep sharing the love with an Employee Stock Owner Plan (ESOP) that gives employees 20% ownership of the business.

BARS

Celebrating our LEED platinum headquarters in Emeryville!

We renovate an old manufacturing plant—and install the largest smart solar array in North America! Base Camp, our own childcare center, is also now onsite.

M TH

TA R T E S

90

We take on making our own bars and grow to 1,000 employees with the acquisition of our Indianapolis bakery and the building of our LEED-certified Twin Falls bakery from the ground up!

F

20

20

20

7

Gary publishes Raising the Bar, a book about bikes, a breakthrough business, and Gary’s lifelong love of the jazz trumpet (not your average business book).

O

19

CL

Our bakery in Twin Falls, Idaho, achieves LEED Gold certification by the U.S. Green Building Council and becomes the world’s first LEED Zero Waste bakery.

15

97 19

17

20

96 19

20

Active kids need their own nutrition bar.

And just like that, CLIF Kid Zbar® arrives on the scene.

R

IF

0

After Gary spends a year mixing up recipes in his mom’s kitchen, CLIF BAR® debuts. The name honors Gary’s father, Clifford, who took him on Sierra adventures and encouraged him to follow his passions in life. By year’s end, the company sells 1 million bars.

20

1992

Our climber—first hand sketched

by Doug Gilmour— is still bouldering and climbing today.

2008

99

THE EPIPHANY: During a one-day, 175-mile bike ride, Gary realizes he can’t choke down one more bland energy bar. The idea for CLIF BAR is born!

Get sweaty, stay healthy! Our new onsite fitness center offers personal trainers and classes for employees, who are paid to work out on company time, followed by more special benefits for “Clifsters.”

Women everywhere celebrate the launch of LUNA®, the first nutrition bar designed specifically for women.

Clif Bar furthers global expansion with European headquarters now located in the Netherlands.

Clif Bar spearheads a $10 million investment in organic agriculture research at public land-grant universities.

This includes creation of the nation’s first endowed university chair in organic plant breeding, which goes to UW-Madison.

Brilliant! People in the U.K. can finally buy CLIF BARs, our first foray beyond North America.

19

CLIF BAR debuts in Canada. Turns out lots of our northern neighbors are happy to fuel their outdoor adventures with CLIF energy bars.

Clif Bar founds In Good Company, a program that brings together employees from 50 like-minded businesses to volunteer in communities around the country.

10

2000

Start Global Cooling: Clif Bar’s climate action program takes off and partners with American 200 Forests, which turns into a 3 long-term commitment to plant 1 million trees. (Our “cooling” efforts increase over the years, to include Cool Commute (2006) and Cool Home (2008) incentives for employees.)

19

A Different Kind of Company

20 01

20

Clif is not for sale.

Gary and Kit walk away from a $120 million offer, deciding to keep Clif Bar private and commit to running a “different kind of company.”

20

19 9 2 – 2 0 2 2

RPOSE

OF U YEARS P

Clif decides one bottom line is not enough—we’re now guided by Five Aspirations: Sustaining our People, Planet, Community, Brands, and Business.

2002

Clifsters pledge to collectively “give” the equivalent of one full-time employee’s hours—2,080—to community service each year.

“Project Reveal” is revealed to Clif’s employee-owners at our Indianapolis bakery, with the completion of a $10 million expansion. The redesign of the LEED-certified facility engaged the full team and celebrates the cultural diversity of our people, Clif’s love of nature and the outdoors, and the beauty of Indiana.

D O N AT E D

Looking Ahead to 2030 As we navigated yet another dynamic year, it was once again our purpose and people leading the way. Facing the ongoing need to adapt, we adopted a mantra to “be like water” this year; to be flexible and fluid and embrace the flow. In these unsettling times, I am immensely proud of the Clif Bar team’s resilience and support of each other. There’s no question, our people are the heart and soul of this great company.

As I reflect on what brought me to Clif in 2020, it was the opportunity to lead a Five Aspirations company—to sustain our People, Planet, Community, Brands, and Business. Those aspirations have never been more important as we reached special milestones in 2021, including: • Celebrating five years of our bakeries in Indianapolis, IN, and Twin Falls, ID • Continuing our leadership role in sustainability, with the creation of an Executive Fellow for Regenerative Business and Climate Solutions • Expanding our ongoing commitment to Diversity, Equity, and Inclusion (DEI), including the launch of five Employee Resource Groups • Raising the bar for community engagement and achieving our 20th year of LUNAFEST® • Accelerating our efforts in innovation with the launch of the Trailblazers Incubator In this report, you’ll see that we’ve outlined our impact areas of focus with specific, measurable commitments and progress reports where work is already underway. These commitments, highlighted as red targets throughout the report, connect our aspirations with our long-term vision and goals. We are proud to share them publicly and are inspired to bring others along with us on the journey.

We’ve set ambitious goals, and I have great confidence we will achieve them. We are a strong organization of 1,172 employees guided by our leadership team and Board of Directors, including our four newest Directors who you will meet on the following page.

Together, we will continue working to make a positive impact on the world—and have fun doing it!

With our renewed purpose to redesign the business of food for health, equity, and earth, Clif Bar & Company is poised to blaze new trails. We are looking forward with optimism for the next 30 years of meaningful impact.

Upward,

Sally Grimes, CEO, Clif Bar & Company

4

Our Leadership Team

From left: Sarah Ciccarello, Executive Vice President, Sales; Amy Norris, General Counsel; Mike McLaughlin, Chief Supply Chain Officer; Shannon DiDonato, Chief People Officer; Sally Grimes, Chief Executive Officer; Roma A. McCaig, Senior Vice President, Impact & Communications; Hari Avula, Executive Vice President and Chief Financial & Strategy Officer; Jennifer Bentz, Executive Vice President, Applied Technology & Insights

Our Board of Directors

Karen Boone, Former Co-President, Chief Financial Officer and Chief Administrative Officer, Restoration Hardware

Chris Bruzzo, Chief Experience Officer,

Kit Crawford, Co-Owner, Clif Bar &

Electronic Arts

Company

Gary Erickson, Founder and Co-Owner, Clif Bar & Company

Sally Grimes, Chief Executive Officer,

Betsy Holden, Former President, Global Marketing & Category Development, Kraft Foods

Clif Bar & Company

Brian Driscoll, Former President and Chief Executive Officer, Diamond Foods, Inc.

Bruce Lymburn, Former General Counsel, Clif Bar & Company

5

PEOPLE

Our people are the heart and soul of Clif Bar, so we work hard to be a company where all can grow, thrive, and meaningfully contribute—building a better Clif and, in sometimes small but significant ways, a better world.

Indianapolis’ engineering and maintenance teams take a welldeserved break in our light-filled, LEED Silver bakery.

Maintaining Our Culture, Growing a Purpose-Driven Workplace While this year tested the resilience of Clif’s unique culture, it also set the stage for a stronger, smarter, better future.

We developed strategies for new ways of collaborating and tapped external experts to help us create a roadmap for how we work in the future. Together, we’re using a science-based approach to measure well-being and to evolve our purpose-driven workplace— one that prioritizes our People and Five Aspirations along with a more flexible, hybrid environment.

Our owned and operated bakeries officially became multilingual facilities in 2021, with trainings and signage in multiple languages and two full-time, onsite translators to ensure transparency and openness. More than ever, we’re leaning into our differences, embracing diversity and inclusivity. As we strive to make the future of work at Clif even better, we asked six employee-owners, What most reflects Clif’s culture in 2021?

Meseret Ricks from the Twin Falls team prepares to do a quality check on our delicious Chocolate Brownie CLIF BARs.

6

What most reflects Clif’s culture in 2021?

“This year put the spotlight on the bond and culture we have created here.

When we became short-staffed due to COVID, everyone stepped up to cover shifts for each other even if the help wasn’t in their job description. The care and support that came through, from our peers and leaders, showed me that the people are what truly make this company great.”

“What stands out to me is how much of a community we’ve still been able to maintain while working together “Being the first person people see remotely. The pandemic caused struggles walking into the office, I tried to bring a for everyone, and while we haven’t been sense of positivity every day in hopes able to see colleagues as often, there’s that it would make people’s day better still an amazing sense of care we all during strenuous times. We also have for each other. A lot has changed organized activities like a drive-in movie at Clif Bar, including new faces and new at the bakery, which helped bring people challenges, but the passion and empathy together and harness connections of each employee is what separates Clif between coworkers.”

Bar from a lot of other organizations.”

–Cree Harris, Indianapolis, IN

–Sarah Bean, Twin Falls, ID

–Christian La Rosa, Emeryville, CA

“Working on the quality assurance team had its challenges in 2021, but the bond and loyalty our team showed for each other rose above them. People were working off hours to help fill in for gaps, and shout-outs were given every morning to team members to recognize their hard work. By the end of the year, our net compliance was over 99.9%, which speaks to the incredible people and workforce we have created here.”

“I work on the maintenance team and 2021 was tough dealing with the various supply chain shortages. While this brought significant challenges, it also brought us closer together and showcased the strength and resilience of our team.”

“What stands out for me is our collective humanity. Clifsters are a special kind of people and our vulnerability brings out our best selves. Our passion fuels our conviction for a better world and our strength is rooted in our connections to each other. That is the cornerstone of our resilience!”

–Manny Mendez, Twin Falls, ID

–Melissa Loar, Emeryville, CA

–Si Htet, Indianapolis, IN 7

OUR COMMITMENTS ¢

We’re committed to achieving pay equity and a living wage for our people.

The engineering and maintenance teams at our Twin Falls bakery take a moment to chill and celebrate each other.

Clifsters Celebrate 20+ Years of Making a Difference Looking forward to our 30th anniversary in 2022 gives us a chance to celebrate some of the incredible people who make Clif a wonderful place to work. Meet six Clifsters who have been with us for 20+ years and hear some of their favorite milestones.

Cristen Lunt, Accounting Finance 8

“The community and culture we have built at Clif are etched into some of my favorite memories. Clif Bar has inspired me to actively pursue and experience so many adventures. From cleaning up the Ohio River for In Good Company, being part of building the Twin Falls bakery and purchasing Indy, and helping make Clif Bar employee owned. It even inspired a 35-mile trail run on the Lost Coast with some fellow Clifsters.” –Cristen Lunt “Clif Bar has acted as a higher education institution, a ‘job’ to a career, and an extended family. While moving from marketing to brand to R&D, I’ve made friendships that have spanned my getting married, the birth of our son, and now (almost) seeing him head off to college.

It’s hard to overstate the impact this place, and this group of people, has had on my life, and it’s one I’m eternally grateful for!” –Tom Richardson

Tom Richardson, Research and Development

300 New Clifsters

We welcomed 300 new employees to our bakeries and HQ. Above, the newest Clifsters volunteer at the Gleaners Food Bank of Indiana as part of a community service portion of our new-hire orientation. In 2021, the Indy bakery volunteered over 100 hours at Gleaners Food Bank and assembled 2,000+ take-home food boxes.

“Of all the stellar opportunities I’ve gained at Clif (sabbaticals, volunteering, the first-time home buyer benefit), my absolute favorite is the people. Clif people are just different. My kind of people. I met my best friend here and we traveled the country together working, laughing, crying (mostly me), and loving every minute of it. Thank you Clif, and thank you to the incredible people who I have met working here.” –Blue Ash

“For me, working at Clif has meant being a part of something that has a greater ability to do good.

Building houses for displaced musicians in New Orleans after Hurricane Katrina, I felt that amazing Clif energy for the first time. Being a member of the Clif band over the years has also been incredible, with the friends, the fun, and the opportunity to raise brand awareness and money for good causes with music.” –Tom Venegas

“One of my favorite memories is when the Clif band hosted a 20-year anniversary party at the Natural Products Expo. At the end, security shut us down by pulling the power. The crowd was hyped up and not ready to stop so they closed out the party for us with an a cappella round of happy birthday.”

–Chelseah Joachim

“From my first day, it was apparent that I had landed in a special place that included warm, friendly people— and dogs—that allowed me to be myself. From company meetings and Epiphany rides to assisting with the biophilic design of our new office space, Clif allowed me to be a part of some iconic moments.” –Kate Cunniff

Blue Ash, Sales (left) and Chelseah Joachim, Sales

Tom Venegas, MarComms

Kate Cunniff, Human Resources 9

We’re committed to taking care of our planet, and it’s baked into everything we do. From the ingredients we source to the energy we use, we manage our resources sustainably and help others do the same, working

OUR COMMITMENTS ¢

PLANET

hand in hand with policy makers, NGOs, and even competitors

Clif Bar’s Climate Roadmap Global warming threatens the places we care about deeply, as well as community health, the farming systems we depend on to grow our food, and countless other vital aspects of life. Clif has made climate action a key pillar of our sustainability program for over 20 years and, in 2020, we set a science-based target to cut greenhouse gas emissions in half by 2030. To reach our goal, we created a roadmap outlining greenhouse gas reduction plans for each source of emissions across our operations and supply chain. Climate action continues to be an essential part of our ongoing journey to becoming a regenerative company.

to create a brighter future for everyone.

300,000

2018

BY 2030

we will reduce EMISSIONS

2022

BY 50%

250,000

BY 2040

we will meet our CLIMATE PLEDGE COMMI T ME NT of Net-Zero Carbon

200,000

150,000

100,000

Baseline Emissions

by Source (mtCO2e) Scope 1 – Direct Operations 9, 386 Scope 2 – Electricity

50,000

(includes the use of offsets*)

8,991

Scope 3 – Supply Chain

257,140

TOTAL

275,517

0

*see theclimatepledge.com 10

Our Climate Milestones Use 100% renewable electricity within our eGRID subregion by 2030

100% of our plastic packaging will be reusable, recyclable, or compostable by 2025

EV100 commitment of 100% electric or plug-in hybrid electric by 2030

Reduce virgin plastic in our packaging by 12% by 2025 10x20x30 commitment of 50% reduction of food waste by 2030

1 million trees planted by 2025

Direct Emissions (Scope 1 & 2) Our goal for 2030 is to cut our greenhouse gas emissions (mtCO2e*) in half at our headquarters and Clif-owned bakeries as compared to 2018, our baseline year. These emissions come from electricity, natural gas, cooling systems, and our vehicle fleet.

In 2021 these emissions dropped 14.8% over baseline, a result of both our actions and COVID-related disruptions.

20,000

Scope 1 & 2 Absolute Emissions (mtCO2e) per Year

0.3%

15,000 10,000

14.4%

14.8% 50%

5,000

2018

*tonnes of carbon dioxide equivalent

2019

2020

2021

2030

Supply Chain Emissions (Scope 3) We’re working to cut our 2030 greenhouse gas emissions by 50% per lb. of finished product below our 2018 baseline. This means reducing key emission sources in our supply chain, which includes our ingredients, packaging, and product shipping. In response to our actions this year, as well as COVID-related disruptions to our supply chain, these emissions decreased 13.2% over baseline.

0.0020

Scope 3 Intensity Emissions (mtCO2e per lb. of product)

0.0015

2.4%

0.0010

14.5%

13.2%

2020

2021

0.0005 0.0000

2018

2019

50% 2030

2050 NET-ZERO (does not allow offsets)

11

OUR COMMITMENTS ¢

OUR COMMITMENTS ¢

400,000

Our Commitment to Reforestation

Tree Planting 2004–2021

200,000 100,000 2004–2015 2016

From the wilderness to our cities, healthy forests and trees deliver essential benefits for water, wildlife, people, and climate. Healthy forests have the ability to capture and store carbon, making smart reforestation a leading, nature-based solution to addressing climate change. This is why we partner with organizations like American Forests, which use research and climate-smart practices that ensure every tree is

2017

2018

2019

2020

2021

planted in the best location to provide maximum benefits to nature and communities. Through Clif Bar’s volunteer efforts and our partnership with American Forests, we’ve supported reforestation programs for more than 15 years. To date, we’ve planted 355,000 trees and are working toward our goal of planting 1 million trees by 2025!

Packaging with Purpose In 2019, Clif Bar & Company proudly signed the Ellen MacArthur Foundation Global Commitment to help create a world where plastic never becomes waste or pollution. Since then, we’ve been making progress on designing sustainable packaging alternatives and reducing virgin plastic. Our 2025 commitment:  

Progress in 2021 This year we established our baselines. We also released CLIF Cereal in our first fully recyclable packaging! And we made great progress in our goal to create our compostable wrapper, including:

recyclable, or compostable

 Running five wrapper materials through operational and field testing at industrial compost processing facilities

25% of our plastic packaging will be made with renewable or recycled materials

 Narrowing down from five test wrapper materials to our top two

100% of our packaging will be reusable,

 We will reduce virgin plastic use by 12% 

100% of our packaging will include messaging to help drive awareness and education

 We will remove 1 million pounds of plastic waste from the environment 12

300,000

 Submitting our wrapper for compostable certification by the Biodegradable Products Institute We’re exploring a variety of other sustainable materials including wrapper films made with paper fiber or post-consumer plastic.

In 2020, Clif Bar joined the 10x20x30 Food Loss and Waste Initiative led by the World Resources Institute with a goal of cutting food loss and waste in half by 2030. In the first two years of our participation, we worked to identify and measure all sources of food waste in our bakeries and innovation center. In 2020, our baseline year, we generated just under 85 tonnes of food waste, which represents approximately 0.17% of our total food material.

In 2021, we generated approximately 83 tonnes, or 0.14% of total food material.

Food Loss & Waste %

BUILDING THE

CLIMATE MOVEMENT

2020

2021

2030 GOAL

0.17%

0.14%

0.09%

OUR COMMITMENTS ¢

OUR COMMITMENTS ¢

Reducing Food Waste

New Vendor Code of Conduct 100% of direct suppliers meet our Vendor Code of Conduct or equivalent by 2030 Clif has had a Vendor Code of Conduct for over 10 years, as well as valued partnerships with our distribution centers, co-manufacturers, materials suppliers, and producers. Together, we’ve worked on award-winning projects like 50/50 by 2020 to increase renewable energy throughout our supply chain. In 2022, Clif will publish our revised Vendor Code of Conduct, which explains the updated requirements for all our supply chain vendors. We look forward to this next stage of fruitful collaboration.

“It is time for Congress to act on the climate crisis with urgency and commitment.

The health of our communities, our businesses, and the next generation depends on it.”

–Sally Grimes, CEO, Clif Bar & Company

Five Clif athletes joined our efforts to support the #Call4ClimateNOW campaign, encouraging Americans to call their lawmakers in support of climate action. Pro athletes (clockwise from top left) Elena Hight, Forrest Shearer, Caroline Gleich, Taylor Gold, and Greg Long generated 10,000 views in less than 24 hours.

Want to help? More info: Call4ClimateNow.com.

13

C E L E B R AT I N G

2 0

Y E A R S

O F

Sustainability Leadership On Earth Day 2001, we launched our sustainability program with a focus on organic farming, climate action, and employee and supply chain engagement. Over the years, this work has led to dozens of milestone achievements including: • Realizing climate-neutral business operations (2003) • Originating “Think like a tree,” a trailblazing approach integrating regeneration into our sustainability strategy (2008) • Sourcing 1 billion pounds of organic ingredients (2018) • Achieving the world’s first certified LEED Zero Waste bakery (2020)

I

n 2021, Elysa Hammond, the ecologist and visionary who developed our environmental stewardship program, started a new role at Clif Bar. As our first-ever Executive Fellow for Regenerative Business and Climate Solutions, she’s helping Clif create a net positive impact across all Five Aspirations and become a truly regenerative company.

How did sustainability become so embedded at Clif?

Elysa is one of 25 “badass women shaping climate action” –GreenBiz

From the start, our employees were our secret weapon. When we told people, “It’s part of your job to take care of the planet,” it unleashed a power just waiting to happen. Four departments—field marketing, creative, PR, and HR—stepped up right away, along with a host of employee-volunteers that called themselves the Eco Posse. Climate action became part of event sponsorship, from the first climate-neutral triathlon to climate-neutral music tours. Employees still donate thousands of hours to community gardens, trail restoration, and plogging (picking up litter while jogging) every year.

In 2006, we launched a sustainability benefits program that helps employees buy electric and hybrid cars. Over time, it expanded to include commuter bikes, installing solar panels, and planting organic gardens and fruit trees.

Employees are driving change—70% now use greener vehicles!

Your idea to “grow a business that thinks like a tree” has deep roots at Clif—how does it work?

Trees run on renewable energy, recycle all waste, and sustain and improve the place they grow—they model regenerative systems. Clif people have embraced this idea and run with it. Dale Ducommun, who leads our bakeries, said, “To me, think like a tree means I need to send our employees home better than they came in.” He also employs sheep as lawnmowers, built owl nests and hawk roosts onsite, and is part of the Twin Falls pollinator council.

14

How do you measure Clif’s impact?

When Gary and Kit hired me, Gary said, “We’ll know we’re succeeding if we influence other companies.” In 2018, we built a five-acre solar array + pollinator habitat in Idaho that generates 2 megawatts of renewable energy. More importantly, it’s inspiring other companies to do the same. One of the country’s largest banks has already built 80 megawatts of solar + pollinator projects. That’s 40 times more pollinator habitat than our Idaho array while also generating clean energy! And hopefully it’s just the start.

BUSI

In 2011, we launched the nation’s first-ever graduate fellowships in organic plant breeding, Seed Matters, through the Clif Family Foundation. Our four—soon to be five—endowed university chairs in organic research ensure support for regenerative farming in perpetuity. Collectively, these programs add up to change at scale. Since 2018, Clif has been the nation’s #1 private funder of organic research.

NESS

PLANET UNITY

How do our Five Aspirations support a regenerative business?

We want Clif to last for generations, and our business vision is set on long-term success. That’s regenerative.

Practices that restore living systems are regenerative.

At Clif Bar, it means we build on the pillars of employee well-being, responsible supply chains, climate justice, and protecting and restoring our natural resources.

When I give a talk, I say we’ll have a quiz at the end, but you’ll only really need to take away three things: Conversations create change.

Five bottom lines. Think like a tree.

1•4

BILLION LBS. [635,000 TONNES]

ORGANIC 2001

0 BRANDS CERTIFIED ORGANIC

OP

LE

129

115

MILLION LBS.

MILLION LBS.

In 2021, Clif sourced 129 million lbs.

[58,513 tonnes] of organic ingredients, just over 80% of our total ingredients for the year.

purchased since 2003

43

0 LBS. ORGANIC PURCHASED

PE

DS

COMM

A regenerative business works to create a net positive impact—to give more than it takes. At Clif, regenerative practices come to life through our Five Aspirations. Our brands support organic farming systems that restore soil health and biodiversity and avoid the use of toxic chemicals made from fossil fuels.

That’s regenerative.

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N RA

MILLION LBS.

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MILLION LBS.

2001

2005

2010

2015

2021

Clif Wins Environmental Excellence Award Over the past 20 years, Clif’s environmental leadership has been recognized with multiple awards and, in 2021, Dale Ducommun, VP of Operations, accepted the most recent. The Idaho Association of Commerce & Industry recognized Clif for Environmental Excellence, citing the company’s “commitment to clean energy, zero waste practices, and supporting biodiversity and the local community.”

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COMMUNITY Our company has always been

committed to the health and wellbeing of the people and places we reach. Together with our passionate team we lend a hand, give back, and create thoughtful partnerships that contribute to the communities we all share.

“Clif people started delivering meals with Project Open Hand more than 25 years ago. That grew into our Project 2080 volunteer program—now CLIF® CORPS—which encourages employees to volunteer with organizations of their choosing on company time. Since 2002, we’ve volunteered more than 175,000 hours, nationally and internationally. In 2008, we launched In Good Company, an alliance of 50+ values-driven businesses that volunteer together in communities around the country. Giving back is important enough to us that we made it a legal part of our articles of incorporation in 2010.”

–Kit Crawford

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In 2021, we teamed up with some amazing partners to grow the good.

750 Young U.K. Marathoners Take Their Victory Laps Clif partnered with the Collis Primary School in Teddington, U.K., to challenge students to complete a marathon— 42.195 kilometers (26.2 miles) of running or walking—over four weeks. During physical education classes and lunch breaks and after school, 750 young people raced, jogged, and skipped around a specially painted track. On the final day, classes finished early so marathoners could celebrate their final mile together, dashing through water sprinklers and waving homemade Olympic torches as they paraded to the finish line. More good news: they also raised £5,500 toward a new playground.

After crossing the finish line, children had their photos taken and each picked up their prize, a chocolate chip CLIF BAR.

Our People in Action Nearly 100 Clifsters donated their COVID-19 vaccine incentives, totaling $13,000, to Migrant Clinicians Network (MCN), a national clinical network of healthcare providers that supports migrant, immigrant, refugee, and food and farmworker communities across the U.S. and Puerto Rico. MCN’s work in 2021 shifted toward protecting these populations from the pandemic and reducing health inequities amplified by the virus.

At our Indianapolis, IN, and Twin Falls, ID, bakeries, Clifsters created over 1,400 Happy Hope Bags to spread happiness to hospitalized children who couldn’t make it home for the holidays. Bags were delivered to seven care facilities in Indiana and Idaho.

Clifsters in our Emeryville, CA, headquarters packed 15,000 meals to support Rise Against Hunger.

Clif’s European team cleaned up beloved beaches and plogged (Swedish for picking up trash while jogging) in four countries— Germany, Netherlands, Spain, and U.K.—often energetically assisted by their children and dogs!

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OUR COMMITMENTS ¢

We were honored to contribute C$30,000 to the P.K. Subban Foundation in Canada, which creates programs to support children and families during challenging times.

Impact in 2021: • Donated $6,298,220 to nonprofit partners in our communities • Donated $17,528,243 worth of product to food banks, disaster relief efforts, and our community partners • Clif people volunteered 8,058 hours

2030 Goals (starting in 2022): • Donate $100 million in cash and product in support of health, equity, and Earth • Engage 100% of employees in CLIF CORPS, our employee impact program, through service and community support

Clif Athletes Support Increased Access to Nature and Sport

Kai Lightner founded Climbing for Change to make rock climbing and the outdoor adventure industry more inclusive.

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PHOTO: JULYANA CARVALHO

Clif’s 2nd Responder Fund donates 100% of net profits from sales of our Sierra Trail Mix CLIF BAR to support communities rebuilding after natural disasters. In 2021, the Fund responded to the disaster impacting us all, the COVID-19 pandemic, by increasing equitable access to the outdoors and sport as more people looked outside for physical and mental health benefits. We partnered with five athletes— Tommy Caldwell, Kai Lightner, Megan Rapinoe, Daniel Romanchuk, and Venus Williams—to donate a total of $175,000 to nonprofits of their choice, including Diné Bikéyah and the Women of Bears Ears, Climbing for Change, the Sierra Club, the National Park Service, and the Harlem Junior Tennis and Education Program, respectively. Learn more: www.clifbar.com/athlete-giving.

Improving Farmers’ Lives by Closing the Living Income Gap Five million smallholder farmers grow over 90% of the world’s cacao and many earn incomes well below the World Bank’s extreme poverty line of $1.90 per day.1

In 2021, we closed the living income gap by 50% for smallholder farmers in the Juan Cruz de Guaranal Association who grow organic cacao in the Dominican Republic. This represented a doubling of our initial commitment.

Our methodology was based on original research conducted between 2014 and 2018 in partnership with Social Accountability International, a human rights NGO, and the cacao farmers themselves. We understand the solution isn’t just writing a check; it’s also finding new practices that help farmers to increase yield and income while becoming more resilient. Our pilot offered farmers a unique, 18-month onsite program that increased plant density on their acreage, introduced better quality cacao plants, expanded farmland, and diversified crops.

Marcialito and Nicio of the Juan Cruz de Guaranal Association collect materials for their compost piles.

Thanks to these interventions as well as good weather and the farmers’ committed partnership, in 2021 the average cacao yield for these farms reached a new, six-year high (8% greater than the previous high recorded in 2016). This pilot “transformed the way our farmers understand and manage their farms,” said Altair Rodriguez, Dominican human rights researcher turned cacao farmer. They’ve learned to prune, graft, plant hedgerows, and improve soil, but “most importantly,” she wrote, “farmers are working together and becoming experts in managing their agroforestry systems.

Some can now actually begin to teach other farmers.”

At Clif, we’re excited to take the learnings from this pilot and develop a more extensive living income program that focuses on critical crops in our supply chain. This new program will be based on an original methodology combining interventions with financial incentives. This work is critical for our business, and we also see great need across multiple supply chains and encourage others to join us on the journey to close the living income gap.

Our organic cacao is sourced from the Dominican Republic.

“I am moving forward. [The property] shows that even in my small plot the production will be substantial. And that is thanks to the [Clif Bar] project.”

–Jesús María Disla, farmer, Juan Cruz de Guaranal Association

1. Fairtrade Foundation, “Craving a Change in Chocolate,” June 2019

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Celebrating 20 Years of LUNAFEST

M

eet Kit Crawford (right), Co-Owner and Board Member of Clif Bar & Company and Board Member of Chicken & Egg Pictures, and Suzy Starke German, Program Director of LUNAFEST®.

FILMS BY

Where did your love of film start?

ABOUT

Kit: In the early ’80s in San Francisco, the Red Vic showed foreign films. Everybody was on couches and you could have espresso and chocolate chip cookies. There was a sense of community. That was a big part of LUNAFEST from the beginning, using film to bring people together—to talk to each other before and after.

Q &

WOMEN WOMEN

For the first time, LUNA co-produced three films

Suzy: Growing up in our house, independent film was on PBS. Blockbusters were the only thing playing in movie theaters, and that’s what we still find across many communities.

What’s the impact of LUNAFEST?

Kit: To peek into stories that need to be told, that haven’t been seen before. Something about short films, they get into your soul—filmmakers are forced to tell a story briefly, and it makes you want to learn more about it later.

Suzy: We use the term “sparking conversations.” It’s not only the films, but also the nonprofits that host these events and the people these nonprofits support. Every year, we give them a vehicle to raise important funds. So far, we’ve raised over $6 million and reached 600,000 viewers and, in the next eight years, we want to increase that to $10 million and 1 million attendees.

Sharon Shattuck, The Scientists Versus Dartmouth

Kit: Because each nonprofit hosts their own event, they can put their own twist on it. They can raise money in a fun way to support a serious effort. We need more celebratory moments.

Maria Finitzo, Until She Is Free

What’s different about these films?

Kit: They’re on the cutting edge of many different topics: gender fluidity, prejudice against elders, women in some places still dying in childbirth. We have not been afraid to talk about uncomfortable topics. I’m so proud of that part of LUNAFEST. And there’s also the pure art of it. We try to include a variety of topics every year.

Suzy: If Kit hadn’t been a champion, some of these films probably would not have been shown, but each program is relevant. The films have staying power.

Read the full Q & A at www.clifbar.com/stories/lunafest-q-and-a 20

Holly Morris, Overexposed You can see all three here: vimeo.com/503678240/19690e4e4c

170+ WOMEN FILMMAKERS

FEATURED

2,500+ SCREENINGS

$6,000,000

RAISED FOR NONPROFITS

BROUGHT TO YOU BY:

Suzy Starke German (left) and Kit Crawford celebrate the LUNAFEST premiere for Clif employees in Twin Falls, ID. 21

BRANDS We grow enduring and

purpose-filled brands that consumers embrace by delivering on their hunger for food that’s packed with heart, authenticity, and, most of all, positive energy.

“Be brave, have fun, & do it ’cause you love it!” –Sky Brown

CLIF Kid Fuels First-Ever Adventures

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CLIF Kid® teamed up with 13-year-old Olympic Bronze medalist and pro skateboarder Sky Brown to inspire kids to try new adventures.

We managed our Fuel Your First program in partnership with three parenting digital platforms (Scary Mommy, The Dad, and Fatherly) so we could reach as many parents of young, would-be trailblazers as possible. In the end, three lucky kids—Blake, Lila, and Damien—each received surprise kits filled with Zbar energy bars and the gear they needed to fuel the outdoor experience of their dreams.

On his First-ever camping trip, Blake learned to stake a tent, roast s’mores, and that out in the wild, the birds wake you up early. While Blake was still wrapped in his new sleeping bag, his mom poked her head in the tent. “What’s your favorite part?” she asked. Blake’s face lit up. “Everything! ”

Lila set her sights on becoming a rock star.

After her First-ever day of boulder scrambling, she received well-earned video congratulations from top sport climber Ashima Shiraishi.

What’s next? Lila’s already scouting for her second trip to “a volcano that’s erupting!”

Damien was stoked with his First-ever day on a surfboard. He proclaimed his hang-ten experience “super epic!”—and it only got better when pro athlete John John Florence reached out to congratulate him on his surfing adventure. Damien’s response?

“I hope one day I can be just like you!” Learn more: www.fuelyourfirst.com/p/1.

Mike Posner (left) is passionate about music and “about movement and its power to elicit positive physical, mental, and societal change.”

Clif musicians (above) have rocked dozens of benefit concerts (in 2012, our very own Grove Valve Orchestra won the Battle of the Corporate Bands).

Making Music to Move the World Music has always played a big part of life at Clif and this year we took it up a notch, partnering with multiplatinum musician Mike Posner for the world premiere of his newest track, “Amor Fati.” The song dropped at the Remix in Motion platform, which used listeners’ smartphones to detect movement. Posners’ fans unlocked “Amor Fati” beat by beat as they walked, danced, and even shadowboxed. More movement meant more music. “We are helping people find physical movement when live music experiences are limited, and at the same time, fueling collective social movements.

When we move, the world moves with us,” said Posner, who knows something about moving and social movements. In May, the Detroit-born artist climbed Mount Everest to raise funds for the Detroit Justice Center, a nonprofit dedicated to creating economic opportunities, transforming the justice system, and promoting equitable rights. Posner was able to contribute additional funds to the nonprofit through his collaboration with Clif, which demonstrates how we can move, individually and collectively, to fuel global movements that make a meaningful impact.

Gary’s lifelong love of trumpet dates back to junior high when he studied with jazz musician Larry Jonutz of Cold Blood and heard great jazz artists at San Francisco’s Great American Music Hall. He played his first (non-garage) solo at American High School in Fremont, CA, (above)—all improv!

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More CLIF for More of the Family:

Gary and Kit with Cima, a bona fide member of the Clif family.

Introducing CLIF PET ™

Dogs have been welcome in the Clif office from the beginning and, during the pandemic, record numbers of the canine tribe joined our family. In celebration of our furry friends, we introduced CLIF PET™, made with the same thought and care we bring to all our Clif products.

We use purposeful ingredients like vitamin-rich butternut squash and sweet potatoes as well as pea protein, pumpkin, flaxseed, and blueberries.

Treats are an important part of a dog’s diet, helping us train and reward our pups, and bond with them. It only makes sense that treats are full of nutritious ingredients with plenty of fiber, vitamins, and antioxidants.

And, of course, delicious—because our four-legged pals deserve the best (and they learn faster when the treats are tasty)!

Two Cheers for Clif, from the U.S. to the U.K. the

Winner: Alternative Snacks—Energy Bars

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Highly Commended, Best Sports Bar Category

Then & Now In 1992, it took a month to make 30,000 CLIF Bars; in 2021, we can make 30,000 in less than 10 minutes— in award-winning, LEEDcertified, biophilic bakeries that prioritize the wellbeing of our people and our planet.

1992

CLIF PRO TEAM

2021

In 2002, Kit and Gary had a unique idea: create opportunities for women in sports equal to men and, while they’re at it, advocate for equal pay, prize money, and equality for female athletes. Clif soon launched the LUNA Pro Team, an all-women’s team of pro mountain bike and cyclo-cross athletes. Over the next 20 years, the group flourished and expanded, became the CLIF Pro team, and assembled an unrivaled list of achievements, including: • #1 ranked mountain bike team in the world for six seasons • 14 Olympic appearances, two Olympic medals • 22 individual World Cup wins This season marked the final chapter for the team and we wish all the athletes continued success. It’s been an honor to support their groundbreaking accomplishments!

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` Energy and nutrition from plants ` Responsibly sourced ingredients ` Sustainably made Food has the power to do more than fuel us. That’s why we craft foods that do more than nourish our bodies— our food benefits the people who grow it and cares for the planet as a whole. We use ingredients that are sustainably grown and responsibly sourced—like USDA-certified-organic oats—to energize any moment, big or small. For 30 years, we’ve been turning wholesome ingredients into positive energy.

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Learn more: www.clifbar.com/who-we-are/food-values

FU EL ING P O S I T I V E EN ER GY

BUSINESS We’re leading a business that’s built to inspire consumers (and other companies) by continuously investing in the growth of our five bottom lines, ensuring Clif remains a force for good for generations to come.

Crystal Pereira, Juan Lopez, Manny Mendez, and Mikey Mendez from the Twin Falls maintenance team troubleshoot an extruder gearbox issue.

A Recipe for Resilience at Our Bakeries

“You’ve got to work a lot harder to hit five bottom lines than you do if you’re just hitting one. The upside, in my opinion, is that you make much better decisions.” –Dale Ducommun, VP of Operations The ongoing pandemic disrupted countless supply chains in 2021, including some that serve our Idaho and Indiana bakeries. Clif’s VP of Operations, Dale Ducommun, said so many challenges popped up that “sometimes it felt like we were playing whack-a-mole.” Thankfully, Clif’s superpower is our people. Every Clif team, from planning to warehouse, redoubled their efforts to manage supply chain anomalies and anything else that COVID threw our way. Our supply and logistics group, led by Natasha Mayes, coordinated hundreds of variables to keep our bakeries mixing, baking, and packaging 24/7 to meet the demand for CLIF Bars. According to Dale, the excellent communication practices of Natasha’s group “played a major role in our success.”

Each time our usual supplier was unable to deliver an important ingredient—chocolate chips, for example—our sourcing team stepped up to find it elsewhere. Clif’s long-term partnerships with our suppliers were a big plus, Dale confirmed, “although transportation planning around the ports and railroads was also unpredictable.” Indiana Operations Manager Rob Evans added, “We all became professional port watchers.”

Natasha Mayes heads up our supply and logistics team (along with Blaine Erwin, rear), which keeps Clif bakeries stocked with wholesome ingredients, from oats to walnuts.

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Ongoing challenges also sparked new collaborations. When one ingredient suddenly arrived in 55-gallon drums instead of 1,200-gallon plastic totes, Clif’s engineering team went to work designing a new

pump and tower system. Maintenance took the team’s drawings and handcrafted them into a well-tuned machine. “But then what do we do with the drums?” asked Natasha. Clif bakeries are proud to divert more than 90% of waste from landfill. Indiana employees further advanced Clif’s zero waste practices by donating drums to Habitat for Humanity (for use as rain catchers) and found a local operator who could clean, reuse, or recycle the rest of them.

Amidst all the juggling, we discovered some surprising wins. One technical adjustment cut our carbon footprint by reducing the material required to cool our doughs by 22% across both bakeries.

Clif’s Indianapolis bakery will become a TRUE Zero Waste certified facility in May 2022. Last year, our Twin Falls, ID bakery achieved TRUE Zero Waste certification at the Platinum level, as well as LEED Zero Waste by the U.S. Green Building Council. Looking back on 2021, we can see how running a five-bottom-line business delivered multiple new benefits.

CLIF’S LEED-CERTIFIED, AWARD-WINNING

IDAH O& INDIANA BAKERIES C E L E B R AT E D T H E I R

5-YEAR ANNIVERSARIES

The Trailblazers Incubator team: (bottom, left to right) Andrew Dowd, Greg Lok, Megan Gutentag, Lisa Quon, Brittany Sambol; (top, left to right) Pedro Strada, Ryan Bauer, Chemia Davis.

Unleashing Growth Clif’s Trailblazers Incubator is our new, in-house ventures group built to deliver disruptive innovation and create sustainable business opportunities. Based in our Emeryville, CA headquarters, the Trailblazers team of “intrapreneurs” applies an agile, start-up mindset to drive growth strategies, such as expanding into new categories that align with our Five Aspirations business model.

Trailblazers’ first venture is CLIF PET™ plant-based pet snacks, a decision supported by the dramatic increase in pet ownership and a personal request from Gary and Kit’s dog, Cima (see page 24). CLIF PET also supports Clif Bar & Company’s bold new goal: to multiply its positive impact on the world by doubling the size of the company.

“What makes this launch unique,” said Incubator Senior Director Greg Lok, “is the combination of speed and discipline to bring an innovative, relevant product to market during a global pandemic.

We are truly blazing new trails by applying best practices from tech start-ups to our expertise in consumer insights and packaged goods—it’s a winning combination.”

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Sustainable Nutrition 101

Raising the Bar for Good Food—

Now and in the Future Food shapes not only our personal health, but also the health of our planet and our communities.

Unfortunately, our current food system puts tremendous pressure on people and the planet (including water and air pollution, and soil degradation).

Sustainable nutrition grew out of the urgent need for an improved food system that keeps people well, enhances food access, minimizes environmental impacts, and can feed future generations without depleting our natural resources.

Introducing the Sustainable Nutrition Guidelines In 2021, we established the first-of-its-kind sustainable nutrition guidelines, a framework to help ensure that we’re incorporating nutrition, equity, and environmental considerations into the way we make our food. In the process, we’ve collaborated with some of the best and brightest in the field of sustainable nutrition, including Mike Hamm, PhD, Professor Emeritus, C.S. Mott Chair of Sustainable Agriculture at Michigan State University. According to Professor Hamm, “Packaged foods that consider nutrition, social equity, and environmental sustainability are critical if we’re to make substantial improvements in climate change and nutrition security. I’m proud to work with Clif Bar on developing guidelines that will establish a standard for sustainable, nutritious packaged foods.”

These guidelines will inform the design of our products, and also continue our history of delivering energy and nutrition via sustainably made and responsibly sourced foods.

Brand actions and values

Plant-based ingredients Third-party sustainability certifications

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We recognize that this journey must extend beyond our four walls.

In the year ahead, we’ll be sharing our expertise, making these sustainable nutrition guidelines available to the broader food industry, and setting a standard for packaged foods of the future.

We’ll also continue our investment in nutrition education that helps make healthy, sustainable eating more accessible to all.

sustainable nutrition

(noun) a field of study that focuses on how our food is made and what we eat, and how these actions impact the well-being of people and the planet.

Clif’s Sustainable Nutrition Roots Since day one, we’ve understood—and modeled—what it means to craft food with purpose.

From our use of plant-based, organic ingredients to actions like making our food in eco-friendly bakeries, the wellbeing of people and the planet has always been top of mind.

The food industry plays a vital role in improving the food system, and as an industry leader we’re committed to maximizing our positive impact on the world. We’re designing and championing sustainable, nutritious food that energizes bodies and benefits the people who grow and make it as well as the planet as a whole.

Energy and Nutrition from

Plants

Responsibly Sourced

Ingredients

Meet Jim Jackson, Clif’s New Sr. Vice President of Information Technology

“Our secret sauce is in how we earn consumer trust and sustain brand loyalty, which is a growth engine for our Five Aspirations business model.”

Q Q

Q

Q Q

Sustainably Made

How is digital transformation driving growth at Clif Bar? To navigate rapid change and drive business growth, we’re transforming how we use technology, including automating operations with new systems, applications, and workflows. Our goal is to generate even better digital experiences for our consumers, which includes a robust direct-to-consumer e-commerce platform.

A

What brought you to Clif Bar? I was excited about the opportunity to join a company that, while 30 years old, sees the value in innovation and is looking to grow and thrive for the future. I wanted to be part of a mission-driven organization that walks the talk, from its culture and how people are treated to how the business is run. I’ve found a great home here at Clif and am excited to contribute my skills and experience to helping make a positive impact.

A

How can tech empower a Five Aspirations company?

Technology is a driving force to advance long-term business growth here at Clif. Our digital transformation introduces operational efficiencies to support increased productivity and collaboration and a reduction in Takt time [the time required to match production with customer demand] and material waste.

We’ve also focused on talent acquisition and skill development to ensure we have the teams and resources in place to take us to the next level.

A

Would you describe a current project?

Smart-Factory Integration/Automation is a good example of our effort to maximize productivity. In alignment with IoT (Internet of Things) methodology, our networking systems collect and analyze real-time cost and resource data to problem solve and also make quicker decisions.

A

What about clifbar.com, our direct-to-consumer channel?

We’ve embraced this business model for three reasons: to communicate Clif’s inspiring story and purpose, enhance customer relationships, and expand our brand reach domestically and internationally.

A

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Native plants enrich the soil, reduce soil erosion, and increase the recharging of groundwater

Planting flowering meadows under solar panels increases biodiversity and helps beneficial insects thrive

Perennial vegetation under solar panels improves energy efficiency by creating a cooler microclimate

Supporting solar energy instead of fossil fuels reduces emissions that harm people and the planet

Clif Family’s Solar Grown™ honey is harvested from hives located on pollinator-friendly solar farms that produce an amazing array of benefits.

Pollinator-friendly solar farms create an economic opportunity for small farmers and beekeepers

Award-Winning Solar Grown™ Honey Promotes Clean Energy, Helps Pollinators Our Solar Grown products promote clean energy development and biodiversity while supporting small farmers with economic opportunities.

We like to think of it as a little sunshine in every jar!

Voted Region’s Best for Sustainable Wine Tourism Practices We were honored to be nominated by Napa Valley Vintners and Visit Napa Valley for a regional-best Sustainable Wine Tourism Practices Award in 2021. Sneak peek into 2022: we won! The award is presented by the Great Wine Capitals network, which promotes excellence in wine tourism.

This year, we harvested the first fruit from our Oak Knoll Vineyard, 80 acres of CCOF-certified organic grapes. We now grow 10 varietals on 90 organically farmed acres.

Learn more about our sustainability practices—including organic food & farming, sustainable production, zero waste, and conserving & restoring natural resources: cliffamily.com/sustainability/, cliffamily.com/sustainability/solar-grown-honey/

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W H I T E

R OA D

I N V E S T S

I N

Mission-Driven Companies White Road Investments (WRI) funds emerging, values-driven businesses.

The company promotes sustainable growth by combining equity investment with creative, intellectual, and connective capital. Its ideal partners are mission-driven companies that are innovating consumer products while promoting the health of people and the planet.

all Scope 1, 2, and 3 carbon emissions. And its 250+ Teammates are also 30% owners with access to an Employee Stock Option Plan since 2013.

Among the 25 companies that have inspired WRI’s interest is California-based Fireclay Tile.

Drawing on the state’s vibrant ceramics history and current tech mastery, the company has found a unique way to scale craftsmanship. Each of its tiles is handcrafted to order and its 130 colors are available in over 40 sizes. By shifting to a direct-toconsumer model, Fireclay cut out the middlemen and increased profits while delivering top-quality tiles and service to customers.

Transforming a local cottage industry into a thriving national business required foresight and funding.

Between 2013 and 2015, Fireclay raised just over $3 million from outside investors, including WRI. CEO Eric Edelson said he appreciates WRI’s likeminded vision: “Beyond being great partners, they are also all great people who are passionate about building B-Corp-minded brands and making a difference in the world.”

The first tile company to be a certified B Corp, Fireclay sources materials locally, uses 100% renewable electricity, and is Climate Neutral Certified by offsetting

As part of the Pledge 1% movement, Fireclay Tile donates 10 square feet of tile for every 1,000 square feet sold. Beneficiaries include Detroit Prep, which is committed to providing “a world-class, equitable education” to its students—and now sparkles with eye-popping art tile in its bathrooms and entryway.

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Clif Family Foundation supports grassroots nonprofits that are big on vision but short on funds. We know what a few people with innovative ideas, initiative, and persistence can accomplish—Clif Bar’s roots are grassroots. Many of our grantees focus on one or more of our three core areas: strengthening the food system, enhancing community health, and safeguarding the environment. We fund general operating expenses (versus specific projects) so that smaller nonprofits can build a runway toward stability.

Q&A with Executive Director Thao Pham Why has the foundation focused on grassroots groups?

Over the last 15 years, we’ve witnessed many small groups doing big work.

Some of our start-up grantees have grown to support large communities.

Consider AmpleHarvest.org, for example, which enables thousands of gardeners who grow food in home or community plots to easily donate their excess harvest to local food pantries. Since the group launched in 2009, more than 8,000 growers in all 50 states have donated tens of millions of pounds of fresh produce, which otherwise would have been lost—and the group continues to expand.

Thao Pham has served as Executive Director of Clif Family Foundation since 2006.

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Or Food Recovery Network, which was founded in 2011 by four students at the University of Maryland, College Park, who noticed that good dininghall food was thrown away each night. The group now includes over 200 chapters in 46 states and DC. You can read about many more on our website, cliffamilyfoundation.org.

Enhance Community Health

Safeguard the Environment and Natural Resources

Strengthen the Food System

$856,000

$885,207

$1,314,852

28%

29%

43%

TOTAL GIVING IN 2021: $3,056,060 What are the foundation’s priorities?

The top five threats to humanity listed by the World Economic Forum are linked to the failure to address climate change. Only 1% of total giving goes to the environment, but that’s been one of our core concerns from the start. We continue to support comprehensive efforts toward climate justice and urgent issues in the food system such as nutrition insecurity.

What do you look for in a nonprofit?

Organizations that fill a gap and address important social needs or challenges. Adventure Scientists, for example, mobilizes volunteers with strong outdoor skills—hikers, climbers, kayakers—to collect data from remote parts of the world for scientists working on critical environmental challenges. Its efforts have guided conservation decisions, informed corporate change and consumer choices, and led to the discovery of more than two dozen new species!

Another example is the Freedmen Heirs Foundation, a start-up that works on land rights for African American farmers. They’re filling multiple gaps—connecting farmers to buyers and investment partners, as well as financing, land, and equipment—that can increase profitability and sustainability.

We also recognize that access to outdoor activity plays a vital role in overall health. Only one in four U.S. adults and one in five high school students get the recommended levels of physical activity. The foundation funds wilderness education programs for youth and adults (especially underserved groups), which offer multiple benefits—they promote mental and physical health, positive collaboration skills, and stewardship of the environment.

What’s the secret ingredient for facilitating change?

Trust. So many of our nonprofit grantees are frontline leaders and it’s essential for us to understand the vision they have for their communities. Before we fund a nonprofit, we talk with them. That makes it easier to understand their challenges, and trust they’ll steward the funds in the way that best fits the conditions at hand.

Over the past couple years, we’ve really seen how our consistent funding has allowed grassroots groups to plan for unexpected challenges—like a pandemic—and be there for their communities.

To date, we’ve awarded more than 4,000 grants totaling $41 million to 1,200 trailblazing nonprofits.

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A Different Kind of Company

1 1.4 BILLION 1,172 # 1 5 1% 176,959 $66 MILLION 19 90%+ 355,000 #

NUTRITION BAR COMPANY 1 POUNDS [635,000 TONNES] ORGANIC purchased since 2003 EMPLOYEE OWNERS PRIVATE FUNDER OF ORGANIC RESEARCH IN U.S. since 2018 BOTTOM LINES built into articles of incorporation OF NET SALES DONATED to support nonprofits HOURS COMMUNITY SERVICE since 2001 CASH DONATED TO DO GOOD since 2000 YEARS CLIMATE-NEUTRAL business operations WASTE DIVERSION from landfill at our bakeries TREES PLANTED to date 1. IRI POS scan dollar sales, Total US-MULO+Conv, 52 weeks ending 12/26/21

Contributing Photographers: Addison Photography, Detroit Prep, Karen Drinkwater, Jim Fort, Megan Molina, Nancy Wright Distributed by Clif Bar & Company • Emeryville, CA 94608 U.S.A. • 1-800-CLIFBAR M-F 8–5 PST • clifbar.com © 2022 Clif Bar & Company. Trademarks and registered trademarks are owned by Clif Bar & Company, or used with permission.

All other trademarks and/or names are the property of their respective owners and are used for historical reference only. CBC21_1367 Printed on paper stock with 10% post-consumer waste, FSC-Certified, and processed elemental chlorine free.