Digital Marketing Essentials for Managed Service Providers (MSPs)

Marketing Essentials for Managed Service Providers (MSPs)

Jamshaid (Jam) Hashmi, CEO ClickTecs Web: www.ClickTecs.com Email: jam@clicktecs.com Copyrights Š 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

• Digital Marketing isn’t about technology at all…

• Technology merely affords you increasingly diverse and relevant ways to connect with people…

Copyrights © 2014 ClickTecs. All Rights Reserved.

Mind The Gap

info@clicktecs.com | www.clicktecs.com | 905-286-5005

• Consider for a second if your IT Guy put your firms top marketing piece together…

Copyrights © 2014 ClickTecs. All Rights Reserved.

And I’m Technology

Hello. I’m Digital Marketing.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Copyrights Š 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

• The Old Ways: • Outbound (Push) Marketing

Catalogues

TV

Direct Mail

Radio

Tradeshows

Marketing

Brochures

Billboards

Magazines

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Newspapers

info@clicktecs.com | www.clicktecs.com | 905-286-5005

• Digital Marketing Essentials…

• The New Normal: • Inbound (Pull) Marketing

Website

Social

Podcasts

SEO

Digital Marketing

Images

Email

PPC Video

Copyrights © 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

• Digital Marketing Essentials…

• The New Normal: • Inbound (Pull) Marketing

Website

Social

Podcasts

SEO

Digital Marketing

Images

Email

PPC Video

Copyrights © 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Website Considerations

Gutenberg Diagram

• Johannes Gensfleisch zur Laden zum Gutenberg (1398-1468) • Strong CTA (Call To Action) – ideally above the fold • Include Compelling Imagery • Phone number at the top (Tap to Call Enabled for Mobile Devices) • Responsive Web Design • BLOG

Copyrights © 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Desktop

• Responsive Web Design – Fluid in Multiple View Ports • Preferred protocol for SEO from Google

Copyrights © 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Copyrights © 2014 ClickTecs. All Rights Reserved.

Smartphone Landscape

Smartphone Profile

• Responsive Web Design – Fluid in Multiple View Ports • Preferred protocol for SEO from Google

info@clicktecs.com | www.clicktecs.com | 905-286-5005

5 Digital Marketing Essentials for MSPs Increase your leads by learning the basics of Digital Marketing Learn How

Copyrights Š 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Keyword

Don’t forget about the other search engines!

Organic SEO Results

Copyrights © 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Copyrights Š 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Copyrights Š 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Keyword

Pro Tip: Google Display Network Remarketing & RLSA (Remarketing Lists for Search Ads)

Your business can appear here and be CLICKED 1213% of the time!

Copyrights Š 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

What is Remarketing?

• Remarketing allows you to reach people who previously visited your website, providing a powerful way to match the right people with the right message. E.g targeting customers who added items to the online checkout on your website but didn't complete the purchase.

• You can show them these messages as they browse related sites across the Google Display Network.

• You can also target searches closer to ZMOT when they search again (demographically or geographically) - RLSA

Copyrights © 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

How does it work?

A user visits your website and may or may not complete an action

Copyrights © 2014 ClickTecs. All Rights Reserved.

Google places a “cookie” in this user’s browser to show they visited your website

The user leaves your website and navigates through other websites on the Google Display Network

The “cookie” triggers your ad to show on these GDN sites. This gives you another chance to advertise to this user

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Copyrights Š 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Social Media Follow/Fan

Blog Comment

What is Conversion?

Email List Sign up

Whitepaper Download

White Paper Download

Webinar Signup

Sales Lead Form

Purchase

Copyrights Š 2014 ClickTecs. All Rights Reserved.

Template Download

Quote Request

Conversion

Social Media Share

info@clicktecs.com | www.clicktecs.com | 905-286-5005

5 Digital Marketing Essentials for MSPs Remember This…?

• Increase your leads by learning the basics of Digital Marketing

Learn How

Copyrights © 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

October 15-17, 2014 • The Cosmopolitan • Las Vegas, Nevada

5 Digital Marketing Essentials for MSPs Increase your leads by learning the basics of Digital Marketing

Start Learning Now

#MSPWorld • @MSPAlliance • #MSPNews

Copyrights © 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

• • • •

Founded 2001, 10+ Years in Industry Head Office in Mississauga, Ontario Core Competencies International Client Portfolio

Site.

Social.

Search.

Mobile.

Copyrights © 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005

Questions:

Email me at jam@clicktecs.com

Copyrights Š 2014 ClickTecs. All Rights Reserved.

info@clicktecs.com | www.clicktecs.com | 905-286-5005