THE LEADING PUBLICATION FOR THE INDEPENDENT HOSPITALITY SECTOR Editor's Viewpoint
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CLHNews
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Chefs' Buyers Guide
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Hospitality Technology
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Cleaning and Hygiene
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Outdoor Spaces
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Design and Refit
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Property and Professional
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ISSUE 240
AUG/SEP 2021
Focus Still on Safety as Consumers Return to Hospitality Post-‘Freedom Day’
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Just over half of consumers have returned to Britain’s restaurants, pubs and bars since ‘freedom day’, new research from CGA reveals—but with operators and consumers alike still cautious, trading remains below pre-COVID-19 levels. According to a survey by insight & research consultancy CGA 56% of consumers have visited venues in the ten days from Monday 19 July. It is five and 12 percentage points higher than the numbers who visited within ten days of venues reopening for outside and inside service in mid-April and mid-May respectively. In total, just under three quarters (73%) have returned to the out-of-home market
since venues were allowed to open in April. However, two in five (42%) consumers say they have been out less often than they normally would before COVID-19, with busy venues their chief concern. Among consumers who have visited the On Premise since April, but not since ‘freedom day’, a fifth (20%) have indicated that venues would be too busy for them. These concerns are leading consumers to plan meals and drinks out more carefully, with only a third (31%) of visits in July involving no reservations.
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