Issue 61
“It’s All About to Kick Off” as Consumers Head Out for the Euros CLHNews
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PUBS, bars and restaurants are getting ready for an influx of football fans watching England’s bid for glory in Euro2020 as the long-awaited football tournament kicks off on today (Friday) after a year’s delay due to the pandemic.
during the two- week 51-match tournament, and the tournament is expected bring a £1 BILLION boost to Britain’s pandemic-hit economy, with a beer and barbecue spending frenzy to celebrate the championships.
It is hoped it will provide a major boost the UK’s struggling hospitality industry, a three in ten (30%) UK consumers plan to watch games in football’s upcoming Euros in a pub, bar or restaurant—a reminder of the major potential of live football for the On Premise, despite the current restrictions.
CGA’s latest consumer research shows that just over half (54%) of this potential Euros market is aged between 25 and 44, with a 50:50 gender split. Many of the fans are already high engagers with the On Premise, with nine in ten (90%) having already returned to venues since the start of indoor service on 17 May.
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Beer sales alone are expected bring in more than £700million for Covid-hit pubs
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