THE LEADING PUBLICATION FOR THE HOSPITALITY SECTOR & LICENSED TRADE Issue 190
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First Week of Christmas “Bonanza” as 35.9 Million Pints Sold... …with £7.4 Bn Predicted to Be Spent On Christmas Partying
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The festive season kicked off in style this past week with a whopping 35.9m pints being sold across UK pubs in this first Christmas week, according to new research.
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Compared to the same week last year overall Draught Pint Sales are up by +2.3%. The shape of the week has also changed versus last year with Wednesday to Saturday now accounting for 69.3% of sales which equates to a +8.8% increase vs. 2022. The big winners in the past week have been more traditional winter drinks (Stout & Ale) as the weather has turned colder. Stout has seen the biggest gains of
+30.3% last week, with Ale up +10.3%.
GREAT SALES Linda Senior, owner of Linda’s Inns and operating 3 venues across West Yorkshire commented:: “We have seen some great sales across ales and stout (Guinness is absolutely flying!) no doubt helped by the much colder temperatures we have had of late, but passing trade continues to be unpredictable, so larger Christmas bookings are incredibly important for us and are definitely up from last year.
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