THE LEADING PUBLICATION FOR THE HOSPITALITY SECTOR & LICENSED TRADE Issue 178
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Pub Group to Charge More at Peak Times with ‘Dynamic Pricing’ Scheme
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A pint of beer during the busiest periods will cost drinkers 20p more under a “dynamic pricing” system introduced by Britain’s largest pub group.
England matches were shown at certain pubs. However, the group is now set to introduce price variance on a more regular basis.
Stonegate Group, which owns chains including the Slug & Lettuce and Yates’s, said it was raising prices at 800 of its venues during peak times, such as weekends, to help cover soaring costs.
The group is said to be increasing prices when its venues are busiest to help cover the cost of washing glasses, extra staff, supplying plastic cups and venue security.
The policy has previously been implemented during one-off events, such as World Cups, where customers were charged up to 50p more per pint when
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