CLH Digital - Issue #134

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Issue 134

World Cup to Boost Sales as Fans Get Ready for Kick-Off! www.CLHNews.co.uk

CLHNews

The hospitality and licensed on trade are set for a winter boost in sales as the World Cup kicks off in 2 weeks’ time. Research has revealed that the timing of this year’s World Cup has broad appeal to sports fans, with 48% of those surveyed saying they are more likely to watch a match in the pub this year because it is being shown during the festive period, highlighting a big opportunity for operators this winter, the football World Cup is

CLHNews

CLHNews

set to increase sales on top of traditional Christmas trade. The research follows CGA Brandtrack data which showed 7.9 million consumers visited pubs during the 2018 World Cup. The same data highlights how sales peaked at up to five times the average on match days during the tournament, emphasising the increased opportunity World Cup football presents.

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