Booklet of a Brading Thinking_INT 494_ASU

ARIZONA STATE UNIVERSITY INT 494 TOPIC - PORTFOLIO DESIGN Professor: DIANE BENDER Student: CLEYTON SANTOS

BOOKLET OF BRANDING THINKING

TEMPE - AZ FALL 2015

타 FIDING A PERSONAL BRADING - FIRST ATTEMPTS

Ÿ FORMULATION OF A PERSONAL BRADING

Ÿ The brading “Cleyton Santos_Architecture” has as a starting based in stillystic

intentions and the following precedentes as tools of brading creation:

Ÿ The insertion of a minimalist sign

combined with an archetype of a House (a common work form architects). Ÿ This precedents are used in order to

have a easy reading of the sign.

Ÿ The use of a geometric lines and shapes from the

Optical Art movement in order to give perspective and dynamism when we look at the brand.

타 FORMULATION - SKETCHES AND TRIALS

타 THE BRANDING

Line color : 80% black C=0 M=0 Y=0 K=80

Shapes in gray scale with gradient style

Tipography = C Web C=0 M=0 Y=0 K=80

타 BRANDING VARIATIONS

CLEYTON SANTOS ARCHITECTURE

CLEYTON SANTOS ARCHITECTURE

CLEYTON SANTOS ARCHITECTURE

CLEYTON SANTOS ARCHITECTURE

CLEYTON SANTOS ARCHITECTURE

타 APPLICATIONS

Photograpy by Demian Golovaty

CLEYTON SANTOS ARCHITECTURE