SIZE DOES MATTER

BY LINE: WORDS AND PICTURES NIGEL CROWLEY AND TOM FOSSATI

THE LATEST ROYAL ENFIELD SHOWROOM HAS JUST OPENED IN SYDNEY AND IT'S A WHOPPER

AUSTRALIA IS RENOWNED FOR its big things: Bananas, Morinos and Prawns to name just three, and now the biggest dedicated Royal Enfield dealership in the country has been added to the list.

Located at 1/10 James Ruse Drive in Clyde, about half an hour East of Sydney on the M4, the newly completed Moto Machine premises hosted it’s VIP opening party on the 14th June with members of the press and top brass from India (including the

CEO B.Govindarajan) in attendance.

The flagship store is now part of the expanding RE retail network comprising 56 locations in Australia and New Zealand and offers clothing, accessories and servicing alongside the full range of Royal Enfield motorcycles.

In addition, the new location aims to be a focal point and community space for the RE riding community at large, organising special events such as ride-outs and bike displays in the future.

What’s more the new store will be the first to offer what they’re calling the “Make it Yours” customisation station allowing owners to personalise their ride to suit their taste and style.

The new store is the result of a huge amount of effort and hands-on physical graft by David Song and his business partner Damien Llewellyn, co-founders of Moto Machine, who both put a lot of craftsmanship and passion into the fit-out. Operating under a philosophy of “built not bought” the pair saw more than their fair share of 3 a.m. finishes during the build process, whilst simultaneously running their existing dealership during the normal working day. Hard yakka indeed.

I asked David why he decided that Royal Enfield was the place to hang his hat and to paraphrase: one of the reasons he was so drawn to the brand was the fantastic experience he had dealing with personnel within the company from importer to factory and how refreshing it was as a dealer to have such a collaborative relationship. Not to mention the generally good vibes that go along with the RE riding community and the fantastic line-up of existing and proposed new models from the company.

Not that I can take even one molecule of credit for this enterprise, but he did specifically say that the day I rocked up at the old shop on my Interceptor 650 and blathered on endlessly about what a great and fun bike it was to ride really got him thinking with that in mind I will be popping in to drink free coffee every time I go past from now on.

If you’re interested in buying a Royal Enfield, want to have a good look at the range or just chat about what the current models offer, be sure to swing by Moto Machine…tell ‘em I sent you. Amm