Content Marketing Advantages
D
espite the disadvantages of executing a content marketing strategy, most survey respondents have positive feelings about content marketing and know that content marketing is – as one respondent stated, “It’s where consumers are today. If you aren’t relating to them where they are, you are missing them and not getting them to help your bottom line.” Although many survey respondents believe the ROI of content marketing is hard to track, respondents generally had positive feelings about content marketing’s ability to affect a business’ bottom line. When asked about content marketing’s impact on the bottom line, respondents stated: •
It gets us in someone’s head and once we’re there they might contact us to work with them, which leads to an increased bottom line.
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It reminds current clients we are still there for them and usually a few will call to have us go ahead with another quote/project of theirs.
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It’s hard to draw a direct link between the two, but it feels safe to say that without content marketing, there would be less of a bottom line.
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We are just starting to revive our content marketing because we believe it will contribute to our bottom line. No other reason to do it!
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We have had successful business referrals through this tool.
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Content marketing has positioned us as thought leaders in our field. Many of our clients look to our blog for information and turn to us with questions. Ultimately, that leads to business.
Respondents also had positive feeling about content marketing’s effect on awareness for their organization. Responses included: •
Reaches a large audience quickly. Readers can share with their network opening up new contacts we wouldn’t have had exposure to otherwise.
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It helps with SEO and is a nice way to have information available to prospective clients that shows what is important to us and relevant to them.
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Reaching people that we don’t have a specific personal connection with already; creating a community feeling with a broad network that doesn’t meet in person regularly.
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Content marketing expands and diversifies our audience.
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It supports SEO and gaining more attention to our organization for fundraising/ membership purposes.
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