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Outdoor Lions. The Cannes Lions International Advertising Festival.


Clear Channel International

Cannes Lions 2010

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Clear Channel International

Cannes Lions 2010

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Clear Channel International

Cannes Lions 2010

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Introduction

We are proud to be sponsoring the Cannes Lions outdoor awards again for 2011. Over the past decades outdoor advertising has demonstrated its ability to capture public imagination and build business in a truly distinctive fashion. Iconic images in outdoor advertising have shaped the environment for countless brands across the world and we are proud to have played our part in that.

William Eccleshare President / Chief Executive Officer Clear Channel International

The 21st century has seen the birth of the digital out-of-home format which has brought with it a whole new set of technical and creative challenges. At Clear Channel we are investing in understanding how dynamic content and other digital formats can enhance the power of out-of-home messages. A quiet advertising revolution is underway and over the coming years we will see a true transformation of how our medium is used. The following pages showcase the winners from last year’s awards and we hope they might inspire you to pursue creative excellence and win a Lion in 2011.


Clear Channel International

Cannes Lions 2010

P04

President

Today’s outdoor landscape seems to be reinventing itself with entirely new ways to communicate. The age of convergence allows different media to integrate seamlessly. Traditional billboards can work together with new media like digital or a mobile component to bring a creative idea to life, giving consumers a completely new experience. The evolution of Outdoor has caused long drawn debates in previous judging sessions: What’s the true definition of Outdoor? Is it a big billboard or a small ambient sticker? Compared to normal posters, a good ambient piece has the ability to be more interactive. When placed in the right environment, it can make the message even more compelling. So, it’s hardly surprising that previous Grand Prix winners went to interactive ambienttype work compared to the traditional flat pieces. Tay Guan Hin President, Cannes Lions Outdoor Regional Executive Creative Director JWT Asia

This gave way to two Grand Prix at this year’s festival: one for Billboard, Street Furniture & Posters and the other for Ambient. When it came to choosing the Grand Prix, every year juries are pressured to pick the smartest campaign. But this year, we picked the stupidest work — the “Be Stupid” campaign from Diesel. The work is relevant to the target audience and, to quote one of the jury members, ‘a brand idea that could go on for a long time.’ How many global brands have the balls to do this? Here’s a question that may sound all too familiar: How many times do men have to lie to their girlfriends when they go drinking in a pub? What if a brand could help you stay in the pub longer but helping you convince them you are somewhere else… Our Ambient Grand Prix, ‘The Teletransporter’ from AndesArgentina’s largest beer brand, had an answer and solution. Overall, I’m extremely proud of all the winners. The selection process was ruthless. I’m lucky to have a strong line up of amazing creative leaders in the jury. If you received a shortlist, congratulations. If you won a Lion, you’re a lucky bastard and we hate you!


Clear Channel International

Cannes Lions 2010

P05

Jury

Maxi Itzkoff Executive Creative Director Del Campo/Nazca Saatchi&Saatchi Buenos Aires, Argentina

Toru Fujii Creative Director ADK Tokyo Tokyo, Japan

Rocky Ranallo Creative Director Belgiovane Williams Mackay Sydney and Melbourne, Australia

Damon Stapleton Executive Creative Director TBWA\Hunt\Lascaris Johannesburg, South Africa

Marco Versolato Chief Creative Officer Y&R Brazil S達o Paulo, Brazil

Leandro Raposo General Creative Director McCann Erickson Madrid Madrid, Spain

Olivier Apers Creative Director BETC Euro RSCG Paris, France

Karpat Polat President, Creative Director DDB&Co Istanbul Istanbul, Turkey

Sebastian Hardieck Chief Creative Officer BBDO D端sseldorf D端sseldorf, Germany

Jon Williams Chief Digital Officer Grey EMEA London, United Kingdom

Sajan Raj Kurup Founder, Creative Chairman Creativeland Asia Mumbai, India

Kathy Delaney Chief Creative Officer, President SapientNitro New York, USA


Clear Channel International

Cannes Lions 2010

Grand Prix

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Clear Channel International

Grand Prix

Cannes Lions 2010

Grand Prix Lions. The Cannes Lions International Advertising Festival.

P07


Title Smart May Have The Brains Smart Critiques Smart Had One Good Idea

Advertiser Diesel Product Apparel and Accessories

Agency Anomaly, New York

Country USA


Grand Prix Campaign

P09


Title Andes Teletransporter

Advertiser Inbev Product Cerveza Andes Beer

Agency Del Campo/Nazca Saatchi & Saatchi, Buenos Aires

Country Argentina


Grand Prix

P11


Clear Channel International

Cannes Lions 2010

Gold Lions

P12


Clear Channel International

Gold Lions

Cannes Lions 2010

Gold Lions. The Cannes Lions International Advertising Festival.

P13


Title Funny Baby 1 Funny Baby 2 Funny Baby 3 Funny Baby 4

Advertiser L’univers De Chocolat Product Chocolate With Whisky

Agency Dentsu Latin America, São Paulo

Country Brazil

Gold Lion Campaign

P14


Title Pole Cow Hydrant

Advertiser Nissan Product Auto Insurance

Agency Lew’Lara\TBWA, São Paulo

Country Brazil

Gold Lion Campaign

P15


Title Sofa Limo Swimming Pool

Advertiser Mars Petcare France Product Frolic Dog Biscuits

Agency CLM BBDO, Boulogne-Billancourt

Country France

Gold Lion Campaign

P16


Title Romance Novel Mystery Novel Management Book Chick Lit

Advertiser LG Electronics Product GX200

Agency Y&R, Jakarta

Country Indonesia

Gold Lion Campaign

P17


Title Pain Gifts Fear

Advertiser Reckitt Benckiser Product Strepsils

Agency Euro RSCG Espa単a, Madrid

Country Spain

Gold Lion Campaign

P18


Title King / Fool Yes / No Glory / Failure

Advertiser Kimberly-Clark Product Kleenex

Agency JWT, London

Country United Kingdom

Gold Lion Campaign

P19


Title Live Panel From Billboard

Advertiser Billboard Product Magazine

Title Water Talks

Advertiser Solidarites International

Agency AlmapBBDO, S達o Paulo

Country Brazil

Product NGO Aiding War Victims Through Emergency Relief & Rehabilitation

Agency BDDP Unlimited, Paris Country France

Gold Lion P20


Title Fresh Stone-Age-Meat

Advertiser Bosch International Product Refrigerators

Title Umbrella Bags

Advertiser The Lotus Charity Society Product Donation Appeal

Agency DDB Germany, Berlin

Country Germany

Agency Grey Hong Kong

Country Hong Kong

Gold Lion

P21


Title Auditorium

Advertiser Heineken

Agency JWT Italia, Milan

Country Italy

Agency Y&R South Africa, Johannesburg

Country South Africa

Product Beer

Title Need For Speed?

Advertiser X-Box 360 Product Driving Games

Gold Lion P22


Title The Swap

Advertiser Coca-Cola Product Coca-Cola Zero

Title Camera Man

Advertiser CNN Turk Product News Channel

Agency McCann Erickson, Madrid

Country Spain

Agency DDB&Co, Istanbul

Country Turkey

Gold Lion

P23


Title Snow Stamp

Advertiser NestlĂŠ Product Polo Mint Sweets

Agency JWT, London

Country United Kingdom

Gold Lion P24


Title Singalong

Advertiser T-Mobile Product Telecommunications

Title Cube Film Installation

Advertiser HBO Product HBO TV Channel

Agency Saatchi & Saatchi, London

Country United Kingdom

Agency BBDO, New York

Country USA

Gold Lion

P25


Clear Channel International

Cannes Lions 2010

Silver Lions P26


Clear Channel International

Silver Lions P27

Cannes Lions 2010

Silver Lions. The Cannes Lions International Advertising Festival.


Title 90 Degrees Red 90 Degrees Orange 90 Degrees Green

Advertiser Mercedes-Benz Product Smart

Agency Ponto De Criação, São Paulo

Country Brazil

Silver Lion Campaign

P28


Title Doors 1 Doors 2 Doors 3

Advertiser Editora Abril Product VIP Magazine

Agency Grey Brasil, S達o Paulo

Country Brazil

Silver Lion Campaign

P29


Title Shark Bird

Advertiser WWF Product Environmental Awareness

Agency DDB&Co, Istanbul

Country Turkey

Silver Lion Campaign

P30


Title Pub Shop

Advertiser Shock and Soul Product Clothing Store

Agency Rainey Kelly Campbell Roalfe Y&R, London

Country United Kingdom

Silver Lion Campaign

P31


Title Ceramic Marble

Advertiser 3M Product Cushion Wrap

Agency Creative Juice Bangkok (TBWA)

Country Thailand

Silver Lion Campaign

P32


Title Steel Bed Wooden Bed

Advertiser Outdoor Innovation Product Karana Travelgear

Agency Ogilvy & Mather, Bangkok

Country Thailand

Silver Lion Campaign

P33


Title Candy Horse

Advertiser Hospital Aleman Product Kinder Plan

Agency Del Campo Nazca Saatchi & Saatchi, Buenos Aires

Country Argentina

Silver Lion Campaign

P34


Title Elvis Freddy Kurt

Advertiser Hard Rock Cafe Product Restaurant

Agency Y&R, Buenos Aires

Country Argentina

Silver Lion Campaign

P35


Title Eminem Britney

Advertiser Billboard Product Magazine

Agency AlmapBBDO, S達o Paulo

Country Brazil

Silver Lion Campaign

P36


Title Meeting Class Library

Advertiser Suplicy Coffees Product Coffee

Agency F/Nazca Saatchi & Saatchi, S達o Paulo

Country Brazil

Silver Lion Campaign

P37


Title Europe Asia America

Advertiser FedEx Product Courier Services

Agency DDB Brasil, S達o Paulo

Country Brazil

Silver Lion Campaign

P38


Title Coupon Billboard ‘Hair’ Coupon Billboard ‘Pierced’ Coupon Billboard ‘Pants’

Advertiser James Ready Product Beer

Agency Leo Burnett, Toronto

Country Canada

Silver Lion Campaign

P39


Title Crocodile Polar Bear Lion

Advertiser Unilever Product Hellmann’s Ketchup

Agency Ogilvy & Mather, Santiago

Country Chile

Silver Lion Campaign

P40


Title Ida Noah

Advertiser Findus France Product Fries

Agency Grey, Paris

Country France

Silver Lion Campaign

P41


Title Man - Bandana Boy - Glasses Girl - Hat Boy - Long Hair Girl - Jeans

Advertiser Danone Product Evian

Agency BETC Euro RSCG, Paris

Country France

Silver Lion Campaign

P42


Title Dinosaur Leg Sabertooth Filet

Advertiser Bosch International Product Refrigerators

Agency DDB Germany, Berlin

Country Germany

Silver Lion Campaign

P43


Title Unicorn Squirrel Bambi

Advertiser Deutscher Caritasverband Product Child Safety

Agency BBDO Germany, D端sseldorf

Country Germany

Silver Lion Campaign

P44


Title Puppy Love Just Married Waiting Friend

Advertiser Bangalore Traffic Police Product Road Safety

Agency Mudra DDB Group, Mumbai

Country India

Silver Lion Campaign

P45


Title Dolls Tin Toys

Advertiser Mint Museum Of Toys Product Toy Museum

Agency Y&R, Singapore Country Singapore

Silver Lion Campaign

P46


Title Landmarks Road

Advertiser Penguin Books Product Budget Travel Guide

Agency DDB, Singapore

Country Singapore

Silver Lion Campaign

P47


Title Ark UFO

Advertiser Cholula International Product Hot Sauce

Agency JWT, Singapore Country Singapore

Silver Lion Campaign

P48


Title Lighter Bottle Top Rope Golf Ball

Advertiser Endangered Wildlife Trust Product Marine And Coastal Programme

Agency TBWA\Hunt\Lascaris, Johannesburg

Country South Africa

Silver Lion Campaign

P49


Title Interactive Storefronts

Advertiser ESPN Product Monday Night Football

Agency Wieden+Kennedy, New York

Country USA

Silver Lion P50


Title Elephant Organo Vault

Advertiser Ford Product Trucks

Agency JWT Argentina, Buenos Aires

Country Argentina

Silver Lion Campaign

P51


Title Baldy Fatty Borat

Advertiser PT. Panasonic Gobel Indonesia Product Nose Hair Trimmer ER-115

Agency Perwanal Saatchi & Saatchi, Jakarta

Country Indonesia

Silver Lion Campaign

P52


Title Mummy Teddy Bed Teddy Hug

Advertiser Procter & Gamble Product Downy

Agency Grey Group, Kuala Lumpur

Country Malaysia

Silver Lion Campaign

P53


Title Man Woman Nose

Advertiser Interbest Outdoor Product Outdoor Advertising Space

Agency Y&R Not Just Film, Amsterdam

Country The Netherlands

Silver Lion Campaign

P54


Title Construction Noisy Dog Crying Kid

Advertiser Bose

Agency DDB, Singapore

Product Noise-Cancelling Headphones

Country Singapore

Silver Lion Campaign

P55


Title Alexandra Township Hillbrow School

Advertiser International Organisation For Migration

Product Anti-Human Trafficking Agency TBWA\Hunt\Lascaris, Johannesburg

Country South Africa

Silver Lion Campaign

P56


Title Faces 1 Faces 2 Faces 3

Advertiser Western Union Product Money Transfer

Agency Zapping M&C Saatchi, Madrid

Country Spain

Silver Lion Campaign

P57


Title Whopper Face

Advertiser Burger King Product Made To Order Burgers

Agency Ogilvy Brasil, S達o Paulo

Country Brazil

Silver Lion P58


Title Supor Non-Stick Pans

Advertiser Supor Product Non-Stick Pans

Agency Leo Burnett, Shanghai

Country China

Silver Lion

P59


Title Time To Act Against Aids

Title Flyvertising

Advertiser Aids Africa Solidarity Fund

Product Aids Awareness

Advertiser Eichborn

Agency Jung von Matt, Hamburg

Product Publisher

Country France

Agency BETC Euro RSCG, Paris

Country Germany

Silver Lion P60


Title Mango Surprise

Advertiser Parle Agro Product Frooti Mango Drink

Title Coral

Advertiser Conservation International

Agency Creativeland Asia, Mumbai

Country India

Product Environmental Awareness

Country Indonesia

Agency Grey, Jakarta

Silver Lion

P61


Title The Mini Christmas Box

Advertiser BMW Group Netherlands Product Mini

Title Kit Kat Chair

Advertiser NestlĂŠ Product Kit Kat

Agency UbachsWisbrun/JWT, Amsterdam

Country The Netherlands

Agency JWT New Zealand, Auckland

Country New Zealand

Silver Lion P62


Title The Blob

Advertiser New Zealand Breast Cancer Foundation

Product Breast Cancer Foundation

Country New Zealand

Agency Colenso BBDO, Auckland

Title Rollercoaster

Advertiser British United Automobiles Product Mini Cooper

Agency DDB DM9 JaymeSyfu, Makati City

Country The Philippines

Silver Lion

P63


Title Nature Products

Advertiser The North Face Primer Group

Agency ACE Saatchi & Saatchi, Makati City

Country The Philippines

Agency Ogilvy, Singapore

Country Singapore

Product Outdoor Gear

Title Flood

Advertiser GlaxoSmithKline Product ENO Fruit Salt

Silver Lion P64


Title World’s Biggest Signpost

Advertiser Nokia Product Navigation Services

Agency Farfar, Stockholm

Country Sweden

Silver Lion

P65


Clear Channel International

Cannes Lions 2010

Bronze Lions

P66


Clear Channel International

Bronze Lions

Cannes Lions 2010

Bronze Lions. The Cannes Lions International Advertising Festival.

P67


Title Frigate Submarine Transport

Advertiser Defence Force Recruitment Product Royal Australian Navy

Agency George Patterson Y&R, Melbourne

Country Australia

Bronze Lion Campaign

P68


Title Ass Cock

Advertiser Red Balloon Product English School For Kids

Agency Ogilvy Brasil, S達o Paulo

Country Brazil

Bronze Lion Campaign

P69


Title Chicken Calf Pig

Advertiser Bristol-Myers Squibb Product Luftal Antacid

Agency Lew’Lara\TBWA, São Paulo

Country Brazil

Bronze Lion Campaign

P70


Title Ex-Wife’s Lawyer Boss’s Jokes Teenage Daughter’s Boyfriend

Advertiser Bayer

Agency AlmapBBDO, São Paulo

Product Cafiaspirin

Country Brazil

Bronze Lion Campaign

P71


Title Push Up Toy / Book Case Push Up Toy / Chair

Advertiser Tok&Stok Product Furniture

Agency DDB Brasil, S達o Paulo

Country Brazil

Bronze Lion Campaign

P72


Title Boxes I Boxes II Boxes III

Advertiser Renault Product Commercial Vehicle

Agency Neogama/BBH, S達o Paulo

Country Brazil

Bronze Lion Campaign

P73


Title 0.0047% 0.0053%

Advertiser Getty Images Product Image Bank

Agency AlmapBBDO, S達o Paulo

Country Brazil

Bronze Lion Campaign

P74


Title Pink And Blue The Schoolboy Rembrandt Self

Advertiser Masp Museum Product Museum

Agency DDB Brasil, S達o Paulo

Country Brazil

Bronze Lion Campaign

P75


Title Old Lady City Fish

Advertiser Alpargatas Product Sete Léguas Professional Boots

Agency Talent, São Paulo

Country Brazil

Bronze Lion Campaign

P76


Title Boat Pool

Advertiser BC Lottery Corporation Product Lottery Scratch Tickets

Agency TBWA, Vancouver

Country Canada

Bronze Lion Campaign

P77


Title Man Baby Woman Baby

Advertiser Kimberly Clark Product Graco Cribs

Agency Ogilvy & Mather, Santiago

Country Chile

Bronze Lion Campaign

P78


Title Columbus Zorro Snow White

Advertiser Huggies Product Diaper

Agency Ogilvy, Beijing

Country China

Bronze Lion Campaign

P79


Title Grassland Mountain Desert

Advertiser Land Rover Product Land Rover

Agency Y&R, Beijing

Country China

Bronze Lion Campaign

P80


Title Woman Young Man Old Man

Advertiser Samusocial Product Homelessness Awareness

Agency Publicis Conseil, Paris

Country France

Bronze Lion Campaign

P81


Title Mafia Psycho Teacher

Advertiser Xanlite Product LED XXX Bulbs

Agency Ogilvy France, Paris

Country France

Bronze Lion Campaign

P82


Title Whale Rhinoceros White Bear Elephant

Advertiser WWF Product 2010 International Year of Biodiversity

Agency Ogilvy France, Paris

Country France

Bronze Lion Campaign

P83


Title We’ve La Frons Mair Sea Book Who

Advertiser Dr. August Oetker Product Bistro Baguettes

Agency BBDO Germany, Düsseldorf

Country Germany

Bronze Lion Campaign

P84


Title Springfield Ziggy

Advertiser Melitta Haushaltsprodukte Product Vacuum Cleaner Bags

Agency BBDO Germany, D端sseldorf

Country Germany

Bronze Lion Campaign

P85


Title Phone Box WC Photo Booth Lift

Advertiser Daimler Product Smart Fortwo

Agency BBDO Germany, D端sseldorf

Country Germany

Bronze Lion Campaign

P86


Title Moose Rock Tree

Advertiser Volkswagen Product VW Golf

Agency DDB Germany, D端sseldorf

Country Germany

Bronze Lion Campaign

P87


Title The Handmade Herbal Poster 2 The Handmade Herbal Poster 3

Advertiser Cholayil Product Medimix Soap

Agency Creativeland Asia, Mumbai

Country India

Bronze Lion Campaign

P88


Title The Oneder Brain!! Circles The Oneder Brain!! Stars The Oneder Brain!! Spirals

Advertiser Yoshida Hideo Memorial Foundation

Product One Show 2009 Exhibition Agency Dentsu, Tokyo

Country Japan

Bronze Lion Campaign

P89


Title Botanical Garden Ancient Palace Studio

Advertiser Nikon Product DSLR Camera

Agency Cheil Worldwide, Seoul

Country Korea

Bronze Lion Campaign

P90


Title Stadium Carnival Concert

Advertiser GlaxoSmithKline Product Dequadin Lozenges

Agency Ogilvy Malaysia, Kuala Lumpur

Country Malaysia

Bronze Lion Campaign

P91


Title Mubarak Kim Jong-Il Obama

Advertiser Amnesty International Product Human Rights Awareness

Agency JWT Spain, Barcelona

Country Spain

Bronze Lion Campaign

P92


Title Elephant Giraffe

Advertiser Sakura Products Product Polar Bear Mounting Tape

Agency Ogilvy & Mather, Bangkok

Country Thailand

Bronze Lion Campaign

P93


Title Wrench Grip Can

Advertiser Atas-asm Dis Ticaret Product Industrial Hand Cleaner

Agency DDB&Co, Istanbul

Country Turkey

Bronze Lion Campaign

P94


Title Soldier Fire Fighters Doll

Advertiser Istanbul Toy Museum Product Toy Museum

Agency Leo Burnett, Istanbul

Country Turkey

Bronze Lion Campaign

P95


Title Sandals

Advertiser Dixons.co.uk Product Online Electrical Store

Agency M&C Saatchi, London

Country United Kingdom

Bronze Lion P96


Title Football

Advertiser Gmodelo

Agency JWT, Madrid

Country Spain

Agency DDB&Co, Istanbul

Country Turkey

Product Responsible Drinking Message

Title Ketchup

Advertiser Persil Product Detergent

Bronze Lion

P97


Title Ambulance CPR

Advertiser Mexican Red Cross Product Annual Fundraising Drive

Agency JWT Mexico

Country Mexico

Bronze Lion Campaign

P98


Title Banana Squid

Advertiser Audi Turkey Dogus Otomotiv

Product Audi Quattro Agency DDB&Co, Istanbul

Country Turkey

Bronze Lion Campaign

P99


Title Underground Puzzle

Advertiser Daffy’s Product Clothing Retailer

Title Splitting Steven

Advertiser Paras Pharma Product Stopache

Agency Johannes Leonardo, New York

Country USA

Agency Y&R, Dubai

Country United Arab Emirates

Bronze Lion P100


Title Akatu Exclusive Beach

Advertiser Akatu Institute For Conscious Consumption

Agency Lew’Lara\TBWA, São Paulo

Country Brazil

Agency BBDO Canada, Toronto

Country Canada

Product Environmental Awareness

Title Bike Lock

Advertiser Smart Product Smart Car

Bronze Lion

P101


Title $73.000 Bar Tab

Advertiser Bar Aurora/Boteco Ferraz Product Anti-Drink Driving

Title Go Visit Your Wallpaper

Advertiser Go Outside Product Magazine

Agency Ogilvy Brasil, S達o Paulo

Country Brazil

Agency Talent, S達o Paulo

Country Brazil

Bronze Lion P102


Title Nuts Madonna & Child(ren) Yoko Ono Tumbleweed

Advertiser Exclusive Books Product Books

Agency Ogilvy, Johannesburg

Country South Africa

Bronze Lion

P103


Title Shelter

Advertiser Pedigree Product Dog Adoption

Title Gertrud

Advertiser 8in1 Pet Products Product Petcare Products

Agency TBWA\Frederick, Santiago

Country Chile

Agency Serviceplan, Munich

Country Germany

Bronze Lion P104


Title Beatles

Advertiser Spuk Pictures Product Image Library

Title Trailer

Advertiser Ikea Product Curtains

Agency BBDO Germany, D端sseldorf

Country Germany

Agency Leo Burnett, Hong Kong

Country Hong Kong

Bronze Lion

P105


Title Tototalk

Advertiser Toto

Agency Dentsu, Tokyo

Country Japan

Agency Ogilvy, Mexico

Country Mexico

Product Toilet

Title Big Boy

Advertiser Mattel Product Hot Wheels

Bronze Lion P106


Title Dogfight

Advertiser TVNZ Product The Pacific TV Show

Title Go Back To Pompeii

Advertiser Visa Product Visa Go

Agency Colenso BBDO, Auckland

Country New Zealand

Agency TBWA\Tequila\Digital\ Shift, Auckland

Country New Zealand

Bronze Lion

P107


Title Trees

Advertiser Ford Product Corporate Image

Title Deforestation

Advertiser Solo Un Planeta Product Deforestation Awareness

Agency JWT Argentina, Buenos Aires

Country Argentina

Agency Y&R, Buenos Aires

Country Argentina

Bronze Lion P108


Title Invisible

Title Scented Banner

Advertiser Australian Childhood Foundation

Product Child Neglect Awareness

Advertiser Natura

Agency ID\TBWA, S達o Paulo

Product Kaiak Mens Fragrance

Country Australia

Agency JWT, Melbourne

Country Brazil

Bronze Lion

P109


Title Tape Important Places

Advertiser CNN International Product News Channel

Agency Heimat, Berlin

Country Germany

Bronze Lion Campaign

P110


Title Bag Baby Whale

Advertiser The Economist Product Newspaper

Agency Ogilvy & Mather, Mumbai

Country India

Bronze Lion Campaign

P111


Title Last One To Leave Hits The Lights

Advertiser Norwegian Airlines Product Airline

Agency Kitchen Leo Burnett, Oslo

Country Norway

Bronze Lion P112


Title 20 Tons Of Heavy Metal

Advertiser Radio Tango

Agency Uncle Grey, Oslo

Country Norway

Agency Y&R, Lima

Country Peru

Product Radio Station

Title Speedy Movil

Advertiser Telefonica Moviles Product Speedy Mobil Broadband

Bronze Lion

P113


Title Mud

Advertiser FedEx Product Courier

Agency BBDO Guerrero / Proximity Philippines, Makati City

Country The Philippines

Bronze Lion P114


Title A Wrecked Life

Advertiser Brandhouse Product Anti-Drink Driving

Agency FoxP2, Cape Town

Country South Africa

Bronze Lion

P115


Clear Channel International

Cannes Lions 2010

Index

P116


Clear Channel International

Cannes Lions 2010

Index

Index. The Cannes Lions International Advertising Festival.

P117


Clear Channel International

Cannes Lions 2010

P118

Contents

35

Elvis, Freddy, Kurt — Hard Rock Cafe

03

Introduction by William Eccleshare

36

Eminem, Britney — Billboard Magazine

04

Cannes Lions Outdoor President — Tay Guan Hin

37

Meeting, Class, Library — Suplicy Coffees

05

Cannes Lions Outdoor Jury

38

Europe, Asia, America — FedEx

39

Coupon Billboard: Hair, Pierced, Pants — James Ready

Grand Prix

40

Crocodile, Polar Bear, Lion — Unilever

08

Smart May Have The Brains — Diesel

41

Ida, Noah — Findus France

10

Teletransporter — Andes

42

Bandana, Glasses, Hat, Long Hair, Jeans — Danone

43

Dinosaur Leg, Sabertooth Filet — Bosch International

Gold Lion

44

Unicorn, Squirrel, Bambi — Deutscher Caritasverband

14

Funny Baby 1, 2, 3, 4 — L’univers De Chocolat

45

Puppy Love, Just Married, Waiting Friend — Bangalore Traffic Police

15

Pole, Cow, Hydrant — Nissan

46

Dolls, Tin Toys — Mint Museum Of Toys

16

Sofa, Limo, Swimming Pool — Mars Petcare

47

Landmarks, Road — Penguin Books

17

Romance, Mystery, Management Book, Chick Lit — LG Electronics

48

Ark, UFO — Cholula International

18

Pain, Gifts, Fear — Reckitt Benckiser

49

Lighter, Bottle Top, Rope, Golf Ball — Endangered Wildlife Trust

19

King/Fool, Yes/No, Glory/Failure — Kimberly-Clark

50

Interactive Storefronts — ESPN

20

Live Panel From Billboard — Billboard

51

Elephant, Organo, Vault — Ford

Water Talks — Solidarites International

52

Baldy, Fatty, Borat — PT. Panasonic

21

Fresh Stone-Age-Meat — Bosch International

53

Mummy, Teddy Bed, Teddy Hug — Procter & Gamble

Umbrella Bags — The Lotus Charity Society

54

Man, Woman, Nose — Interbest Outdoor

22

Auditorium — Heineken

55

Construction, Noisy Dog, Crying Kid — Bose

Need For Speed? — X-Box 360

56

Alexandra Township, Hillbrow, School — IOM

23

The Swap — Coca-Cola

57

Faces 1, 2, 3 — Western Union

Camera Man — CNN Turk

58

Whopper Face — Burger King

24

Snow Stamp — Polo / Nestlé

59

Supor Non-Stick Pans — Supor

25

Singalong — T-Mobile

60

Time To Act Against Aids — Aids Africa Solidarity Fund

Cube Film Installation — HBO

Flyvertising — Eichborn

61

Mango Surprise — Parle Agro

Silver Lion

Coral — Conservation International

28

90 Degrees Red, Orange, Green — Mercedes-Benz Smart

62

The Mini Christmas Box — BMW Group Netherlands

29

Doors 1, 2, 3 — Editora Abril

Kit Kat Chair — Nestlé

30

Shark, Bird — WWF

63

The Blob — New Zealand Breast Cancer Foundation

31

Pub, Shop — Shock And Soul

Rollercoaster — British United Automobiles

32

Ceramic, Marble — 3M

64

Nature Products — The North Face/Primer Group

33

Steel Bed, Wooden Bed — Outdoor Innovation

Flood — GlaxoSmithKline

34

Candy, Horse — Hospital Aleman

65

World’s Biggest Signpost — Nokia


Clear Channel International

Cannes Lions 2010

P119

Bronze Lion

101

Akatu Exclusive Beach — Akatu Institute For Conscious Consumption

68

Frigate, Submarine, Transport — Defence Force Recruitment

Bike Lock — Smart

69

Ass, Cock — Red Balloon

102 $73.000 Bar Tab — Bar Aurora/Boteco Ferraz

70

Chicken, Calf, Pig — Bristol-Myers Squibb

71

Ex-Wife’s Lawyer, Boss’s Jokes, Teenage Daughter’s Boyfriend — Bayer

103 Madonna & Child(Ren), Nuts, Tumbleweed, Yoko Ono — Exclusive Books

72

Push Up Toy: Book Case, Chair — Tok&Stok

104 Shelter — Pedigree

73

Boxes I, II, III — Renault

74

0.0047%, 0.0053% — Getty Images

105 Beatles — Spuk Pictures

75

Pink And Blue, The Schoolboy, Rembrandt Self — Masp Museum

76

Old Lady, City, Fish — Alpargatas

106 Tototalk — Toto

77

Boat, Pool — BC Lottery Corporation

78

Man Baby, Woman Baby — Kimberly Clark

107 Dogfight —TVNZ

79

Columbus, Zorro, Snow White — Huggies

80

Grassland, Mountain, Desert — Land Rover

108 Trees — Ford

81

Woman, Young Man, Old Man — Samusocial

82

Mafia, Psycho, Teacher — Xanlite

109 Invisible — Australian Childhood Foundation

83

Whale, Rhinoceros, White Bear, Elephant — WWF

Scented Banner — Natura

84

We’ve La Frons, Mair Sea Book Who — Dr. August Oetker

110

Tape, Important Places — CNN International

85

Springfield, Ziggy — Melitta Haushaltsprodukte

111

Bag, Baby, Whale — The Economist

86

Phone Box, WC, Photo Booth, Lift — Daimler

112

Last One To Leave Hits The Lights — Norwegian Airlines

87

Moose, Rock, Tree — Volkswagen

113

20 Tons Of Heavy Metal — Radio Tango

88

The Handmade Herbal Poster 2 & 3 — Cholayil

Speedy Movil — Telefonica Moviles

89

The Oneder Brain!! Spirals, Stars, Circles — Yoshida Hideo Memorial

114

Mud — FedEx

90

Botanical Garden, Ancient Palace, Studio — Nikon

115

A Wrecked Life — Brandhouse

91

Stadium, Carnival, Concert — GlaxoSmithKline

92

Mubarak, Kim Jong-Il, Obama — Amnesty International

93

Elephant, Giraffe — Sakura Products

94

Wrench, Grip, Can — Atas-asm Dis Ticaret

95

Soldier, Fire Fighters, Doll — Istanbul Toy Museum

96

Sandals — Dixons.co.uk

97

Football — Gmodelo

Ketchup — Persil

98

Ambulance, CPR — Mexican Red Cross

99

Banana Squid — Audi Turkey Dogus Otomotiv

100 Underground Puzzle — Daffy’s

Splitting Steven — Paras Pharma

Go Visit Your Wallpaper — Go Outside Magazine

Gertrud — 8in1 Pet Products Trailer — Ikea Big Boy — Mattel Go Back To Pompeii — Visa Deforestation — Solo Un Planeta


Clear Channel International

Cannes Lions 2010

P120

Clear Channel International 33 Golden Square London W1F 9JT United Kingdom T +44 (0)20 7478 2200 clearchannelinternational.com

Austria Australia Belgium Czech Republic China Denmark

Dubai Estonia Finland France Germany Hong Kong

Hungary Ireland Italy Latvia Lithuania Netherlands

New Zealand Norway Poland Portugal Romania Russia

Singapore Spain Sweden Switzerland Turkey United Kingdom


Design / Illustration Proud Creative T +44 (0)20 7729 6170 hello@proudcreative.com proudcreative.com


Official Sponsor of 2010 Outdoor Lions

Clear Channel International 33 Golden Square London W1F 9JT / United Kingdom T +44 (0)20 7478 2200 clearchannelinternational.com


Cannes Lions 2010