SUCCESS THROUGH CLEANTECH
Vol.1 ECOCYCLE DESIGN IMITATES NATURE ACTION AT THE ELEVENTH HOUR Minister for the Environment:
SWEDEN – TAKE THE LEAD! BACKPACKS MADE OF FISHING NETS ECOTOURISM – FROM COAST TO MOUNTAINS
GREEN SOLUTIONS FROM SWEDEN | 1
Time to wake up! Even for advertising agencies.
he majority of people want to “do good” and participate in reducing mankind’s environmental impact. This presents opportunities for serious companies with environmentally sound products. A new mindset in the target group generally means changing the message – and those who take that job most seriously will be the most successful. Syre is making extra efforts to be the best advertising agency for communication using green claims, and now has an expert association that is unique in advertising. Dr Andreas Gyllenhammar has a Ph.D. in Environmental Analysis and with him we have the analytical expertise to identify environmental strengths and weaknesses, so that we can base market communication on credible arguments founded on facts. Are you afraid of getting lost in green washing, green noise or have you already ended up in green muting? Let us help you.
Stortorget 8, SE-831 31 Östersund. +46 63 57 50 70 Engelbrektgatan 9, 3 tr, SE-114 32 Stockholm. +46 8 546 101 20 www.syre.se
2 | GREEN SOLUTIONS FROM SWEDEN
Energy from the forest
wind-power production in Sweden – an investment totaling SEK 16 billion. Our growing forests bind carbon dioxide, provide valuable raw materials for Sweden’s most important industry and provide renewable electricity – without the need for burning first-class industrial raw materials to produce energy.
SCA FOREST PRODUCTS
SCA and the Norwegian power company Statkraft are investing heavily in wind power. The two companies will construct six wind farms in the woodlands of central Norrland, with a total of 450 wind turbines. When fully constructed, this venture will generate 2,400 GWh of renewable electricity per year, corresponding to 2% of Sweden’s total electricity consumption, and three times the current
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LET TER FROM THE PUBLISHER
WAKE UP AND TAKE ACTION WORLD! Welcome to the first magazine about green products and technology from Sweden. We want to bring knowledge, information and inspiration about green, profitable and sustainable long-term solutions from Sweden. It is now time to move from words to action. We only have one Earth to share, and the number of us that have to share it is growing rapidly. We all bear complete responsibility for what we do – and what we don’t do. We are moving from the old economy to a new, green economy. Sweden has genuine knowledge of and long experience of the subject; it is our obligation to make an active contribution to sharing this knowledge. It is a pleasant bonus for Sweden Ltd that our environmental technology companies can increase their business. We must also persuade the rest of the world to ride the train to the future. Read the article about our Minister for the Environment, Andreas Carlgren, who is encouraging Sweden to take the forefront in CleanTech. This message is in tune with the times, as for six months from july 1 we hold the presidency of the EU. A new economy also requires new leadership – a leadership that is genuine, credible and sustainable. Göran Carstedt takes up these important issues on pages 16–19. Work is now beginning on building a sustainable world. The biggest challenge is that of population growth, which is stunningly depicted in Thomas Friedman’s book “Hot, flat and crowded”. The clock is ticking and by 2020 another billion people will be living, eating, working and consuming on our shared globe. We cannot continue along the same path, as then things will never change. Population growth is without doubt the greatest challenge facing us. Eco-cycle design, the concept of eco-friendly construction that you can read about on pages 62–75, shows how we need to think and act in order to succeed in managing the provision of homes in the future. Green Solutions from Sweden wants to convey feelings and experiences. We hope that you will put the magazine to good use and that you will encourage others to read it. You can find more suggestions for profitable green choices at www.cleantechregion.com. Let’s assume our shared responsibility and leadership for a sustainable, green future. Let’s decide that the future will be bright.
COVER © SÖREN LARSEN/ JOHNÉR
HIGHLIGHTS VOL.1 006.
CLEANTECH TO BOOST THE WORLD ECONOMY Cleantech is a rapidly growing global industry offering lots of opportunities for investment and growth.
ACTION AT THE ELEVENTH HOUR Göran Carstedt, Clinton Climate Initiative: “We need demanding objectives that force us to look for solutions. It’s only then that we might find them.”
SWEDEN – TAKE THE LEAD IN CLEANTECH! Andreas Carlgren, Sweden’s Minister for the Environment, believes Sweden is one of the countries in Europe with most experience in successful, long-term work on climate change, and he wants to take the lead within cleantech.
Welcome to the new green economy! LARS LING
Project Manager, MidSweden Chamber of Commerce
022. 4 | GREEN SOLUTIONS FROM SWEDEN
TRAPS SALT AND STORES SOLAR ENERGY The Swedish company Climatewell has developed a groundbreaking method for solving a problem researchers have puzzled over for one hundred years!
BUILDING BRIDGES TO THE FUTURE Sten Söderberg, the man behind the GreenTech Building in Stockholm and the Green CEO Network, says that the world is rapidly approaching an abyss.
WHO DOES WHAT HOW? ”We need a worldwide springboard for sustainability issues, to get a global policy framework in place.” Carl Mossfeldt heads one of the world’s leading forums for climate issues, the Tällberg Foundation.
STORED SNOW COOLS HOSPITAL When the snow cooler replaced the air-conditioning machines at Sundsvall Hospital electricity consumption for cooling dropped by more than 90 percent.
“EcoCycle Design is about imitating nature, a tool to use when building sustainable societies.” The founder of the concept, architect Anders Nyquist, approaches all projects – both buildings and social planning – from an ecocycling perspective.
Ecotourism is one of the fastest-growing areas of tourism globally. It is no coincidence that most ecotourism companies in Sweden are located in this region.
“EVERYONE CAN BE PART OF THIS FASCINATING EVOLUTION”
ROOM FOR SUSTAINABLE TOURISM AND NATURAL EXPERIENCES
MINIATURE RAINFOREST CLEANS AIR The Royal Palace in Stockholm has discovered the advantages of ‘living filter’ technology.
THE FAST TRACK TO A MORE CLIMATEFRIENDLY FUTURE Enormous environmental benefits, cheaper transport and childishly easy to load and unload. The fully automatic railway carriage that makes all this possible is already here.
GREEN HIGHWAY – SCANDINAVIA’S GREEN TRANSPORT AXIS Along the full length of the E14 (almost 500 km), there will be facilities for filling up vehicles with biogas, ethanol, rapeseed diesel and, not least, electricity.
BACKPACKS MADE OF NYLON RECYCLED FROM FISHING NETS “Using a backpack made from recycled material cuts the use of natural resources by 28 percent and even cuts emissions by the same 28 percent,” says Eva Askulv, head of marketing at Klättermusen.
AT THE FOREFRONT OF GREEN SNOW Prior to the upcoming season, a new snow cannon is being tested, designed to radically reduce environmental impact. Lars Åke Svensson, sales director: ”What we’re working with now is next generation technology, a completely new way to make snow.”
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CLEANTECH TO BOOST THE WORLS ECONOMY
CLEANTECH TO BOOST THE WORLD ECONOMY Cleantech is a rapidly growing global industry offering lots of opportunities for investment and growth. World leaders are currently competing with one another to become the person speaking most warmly in favour of cleantech. BY GUNNAR ANDERSSON
The European Commission has put forward a stimulus and recovery package worth a total of 200 billion euro. One aim of the recovery package is to promote efforts to cope with climate change and, at the same time, to create badly needed job opportunities, through initiatives such as investment in energyefficient buildings and energyefficient technology.
PHOTOS ISTOCKPHOTO, SCANPIX
ome describe cleantech as the next technological revolution – the sixth in a row. If that proves to be true, cleantech is going to offer huge opportunities in future. To date, the threat of climate change and the supplies of energy and water have been the drivers behind much technological development, but with the global financial crisis, cleantech gained a broader role in economic development. One of the people recently to stress the significance of cleantech is EU Commissioner for the Environment, Stavros Dimas – at a breakfast meeting in Brussels in May, he highlighted the importance of eco-technology to the hard work involved in combating climate change. He also stated
his opinion that the economic crisis has proven to be a golden opportunity for increasing the rate of investment for creating an economy based on low carbon-dioxide emissions. However, perhaps the new government in the USA has come out as most hard-hitting. There, the environmental issues have been interwoven into the stimulus package which is intended to get the US economy back on its feet again. US$ 150 billion over ten years for renewable energy and more fuel-efficient cars are to provide five million green jobs. Barack Obama and his government have not held back on their climate commitments, and their investment is now being followed by millions of hopeful voters, environmental organisations, companies and politicians the world over. GREEN SOLUTIONS FROM SWEDEN | 7
CLEANTECH TO BOOST THE WORLS ECONOMY
We are strengthening the EU’s energy security while also providing a massive boost to technology with low carbon dioxide emissions. The UK’s Gordon Brown is another of the world’s leaders who have entered the race. In the Observer newspaper in January, he maintained that the UK’s plans to create a new generation of green jobs, relatively speaking, would become a greater investment than Barack Obama’s investment of US$ 150 billion. He hopes that, in the years to come, around 100,000 new jobs will be created because of investments to reduce carbon dioxide emissions. The European Commission has put forward a stimulus and recovery package worth a total of 200 billion euro. One aim of the recovery package is to promote efforts to cope with climate change and, at the same time, to create badly needed job opportunities, through initiatives such as investment in energy-efficient buildings and energy-efficient technology. “With these measures, we are strengthening the EU’s energy security while also providing a massive boost to technology with low carbon dioxide emissions,” said Stavros Dimas at the breakfast meeting held in Brussels on 7 May.
The European economic recovery plan, the American stimulus package and other similar initiatives in countries such as China and South Korea, have been formulated to stimulate the economy by investing in energy-efficient technology and renewable sources of energy. Stavros Dimas believes that growth will be created on the basis of lower carbon dioxide emissions. “This fully reflects the European Council’s vision of an integrated climate and energy strategy,” Stavros Dimas said. Many cleantech companies are now turning their eyes towards all of these investments. However, the question is whether these green winds are truly going to result in export opportunities and consultancy assignments? Eileen Claussen is President of the American environmental institute, the Pew Center. She tells the Swedish industry journal, Miljö & Utveckling [Environment & Development] that there are huge opportunities for companies but that she is unsure of what the future is going to hold in more concrete terms. ONE OBSTACLE that she points out is the socalled Buy America clause in the American stimulus package which is intended to favour American companies. At the same time, she says there is a lot to indicate that most eco-technology will need to be imported and that this clause excepts goods which the USA is unable to manufacture in sufficiently large quantities. Robert J Silverman, Chargé d’Affaires and acting American ambassador to Sweden, states his opinion, in the same journal, that great opportunities are going to open up for Swedish companies with the new American government and its stimulus package. The former American ambassador to Sweden, Michael Wood, worked hard to promote Swedish eco-technology in the USA, for example by drawing up a list of recommended Swedish companies, currently numbering 52. “Wood started a good initiative, and we really want to continue with that,” stresses Robert Silverman to Miljö & Utveckling. ■
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Efficiant energy solutions for the local community Engy offers major energy consumers an opportunity to reduce costs, increase operational margins and raise the value of their properties. At the same time, compliance with current climate and environmental requirements is also made possible.
Engyâ€™s unique concept Supply means that Engy offers green and environmentally certified energy direct from the source, on the basis of specific customer needs and the prevailing local circumstances.
Demand means that Engy identifies total actual energy requirements and adapts energy consumption to the specific needs of the operational activities. We ensure that our customersâ€™ properties, systems and facilities are suitably dimensioned, furnished with the optimal technology and benefit from the correct settings. Engy also works to ensure that energy is utilised in accordance with the requirements and wishes of the tenant or end consumer.
Engy AB GREEN SOLUTIONS FROM SWEDEN | 9 Eriksbergsparken 1 / 114 30 Stockholm / Sweden / Tel +46 (0)8 407 32 00 / Fax +46 (0)8 694 93 50 / www.engy.com
CLEANTECH EXPANDING Technology that’s not only durable but also good for both your wallet and the environment – that’s what we call Clean Technologies, or, more commonly, cleantech. Just five years ago, cleantech was a fairly unknown concept to most people. Today, cleantech is a trend that is quickly spreading throughout the world. BY EMMA LINDQVIST
t spans everything from clean vehicles, wind turbines and energy-efficient housing to consulting services and manufacturing industries. You can’t really call cleantech a unified industry, even if all cleantech companies work towards the same goal: to develop technologies that reduce environmental impact at as competitive a price as possible. Since the cleantech concept is relatively new, innovators and producers need to show a fair amount of perseverance. The cleantech companies found in Sweden are still relatively small and the muscles that are needed to reach export markets are still under development. Success requires a great deal of hard work with product development, sales packaging, marketing and capital. However, most agree that a considerable increase in exports is to be expected. According to new statistics from Statistics Sweden, sales in environmental engineering reached SEK 115 billion in Sweden in 2007, and there were 4,887 companies. “These are not particularly impressive figures, but we’re working to improve them,” says Berit Gullbransson, head of operations at Swentec, the Swedish Environmental Technology Council. In order to be classed by Swentec as an environmental engineering company, the company must work with a technical solution that is more suited to sustainable development than existing solu10 | GREEN SOLUTIONS FROM SWEDEN
GREEN SOLUTIONS FROM SWEDEN | 11
things. Currently, Germany, Denmark and Norway are the most interesting countries to work with,” she explains. One person who wants to invest in the German market is Johan Ihrfelt. He is most well known as the founder of the Swedish web portal Spray, which received a great deal of attention at the end of the 1990s. He’s now investing in environmental technology instead and is CEO of the wind power company o2, which he started together with his former Spray colleague Thomas von Otter. “Sweden has great opportunities in the export of green electricity. We can produce considerably more electricity than we need and if we look south towards Europe then we can see that they have nothing like the same opportunities,” Ihrfelt claims.
Sweden have long, bright summers that are suited to producing copious amounts of solar power.
tions. Eighty percent of the companies classed as environmental engineering companies have fewer than ten employees. Swentec has a government mandate to develop an effective general structure to strengthen Swedish environmental engineering. This is achieved by several means. “Each year we export environmental technology with a total value of SEK 33 billion, so there’s plenty of room for expansion here,” says Gullbransson. She explains that Sweden is good at refining existing technologies and invests large sums in research, but that we are not as good as commercialising the technologies and need to know exactly which countries would be appropriate partners. “Sweden has progressed fairly well in environmental engineering, but we need to find suitable partners and ensure that we are selling the right
HE MEANS THAT Sweden has the open landscapes needed for wind power to really pay off and that offshore wind turbines are still too expensive. We also have long, bright summers that are suited to producing copious amounts of solar power. At present, cleantech companies are hot and many are investing incredible sums of money. But according to Ihrfelt, there’s no risk of a bubble about to burst. “In fact, I think that the credit crunch favours the cleantech trend. Prior to the onset of the global crisis, some cleantech companies were being valued very high. The credit crunch put a stop to it,” he says. For Johan Ihrfelt, it’s not the prospects of good profits that drive him to invest in cleantech. “I think many entrepreneurs, just like me, are driven by the will to change and influence society. If this can be achieved through a company, then that’s just great. The company becomes a tool to realise the social change,” he says. ■
STRATEGIC AREAS Swentec works in five strategic areas of environmental technology: s 0OLITICAL GOVERNANCE Sweden needs stable regulations that transcend mandate periods, encouraging market incentives and clear divisions of responsibility in the public sector.
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s %XPERTISE IN SUSTAINABLE DEVELOPMENT Sweden is at an advantage with its well developed expertise in the field of sustainable development. This needs to be maintained and refined. s #OORDINATION Sweden needs to coordinate by optimising and concentrating efforts to find winning concepts.
s #OMMERCIALISATION Sweden has great potential to generate enterprise from investments in research and development in both the academic and the business worlds. Actual and potential demand are the guiding lights. s "USINESS MODELS Sweden needs adaptive business models to manage the possibilities offered by different markets. Source: www.swentec.se
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CLEANTECH GLOBALLY HOT
CLEANTECH GLOBALLY HOT Right around the world, investment is being made in cleantech. It is a matter of economic investment as an economic stimulus and to reduce impact on the environment. Here are a few of all of those investments. BY EMMA LINDQVIST
USA – Five million green jobs, US$ 150 billion
over ten years for renewable energy and more fuel-efficient cars, reduced dependency on oil, one million plug-in hybrid cars by 2015, 10 per cent renewable electricity by 2012, 25 per cent by 2025. A national system for carbon trading to reduce greenhouse gas emissions by 80 per cent by 2050. That is what Barack Obama is promising the world in his economic stimulus package. In 2007, two of the five biggest deals on the risk capital market in the USA were in the cleantech sector, which grew by SEK 2.2 billion distributed over 201 deals.
UK – This spring, the G20 meeting held in
London resulted in a decision that 15 per cent of State grants should be earmarked for cleantech. That means a total of almost US$ 400 billion. For Europe, this means US$ 54.2 billion, or 17 per cent of the total sum.
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SWEDEN – The government has commissioned
the Invest in Sweden Agency (ISA) to concentrate on promoting investment in the field of environmental technology. The investment covers SEK 10 million between 2008 and 2010 inclusive. The aim of the task is to promote investment by foreign companies in the environmental technology field in Sweden, thereby contributing to economic development, increased technological development and more jobs in Sweden.
DENMARK – The Danish daily newspaper
Berlingske Tidende writes that Denmark’s finance minister has announced the establishment of a new organisation to help stimulate exports by Danish cleantech companies. The organisation is to be called the Cleantech Alliance and is part of an overall strategy for creating economic growth and new job opportunities in a sector in which Denmark is regarded as having significant competitive strength on the international market.
ISRAEL – Despite the economic crisis, in 2008
cleantech set new records as regards investment all over the world, according to analysis company, the Cleantech Group. The value of investment rose by 38 per cent. Growth in Israel and Germany was most impressive. The risk capital investments more than trebled in each of those countries’ cleantech industries, to US$ 247 million and US$ 383 million, respectively.
SOUTH AFRICA – The Board of the African Development Bank Group (AfDB) has approved a sum of around US$ 12.5 million, for capital investment in the development of the Evolution One Fund. It is the first specialised private capital fund targeting the acceleration and use of clean energy and sustainable technology throughout southern Africa, to mitigate the effects of climate change on the continent.
CHINA – A McKinsey & Co study, discussed in
BusinessWeek, shows that, by 2025, it is estimated that more than 350 million people – more than the entire population of the USA – will move from the countryside into the cities in China. That means that five million buildings are going to have to be built, including 50,000 skyscrapers. And the new offices and homes are rapidly going to be filled with energy-hungry computers, TV, air conditioning and similar items. The demand for electricity is going to increase strongly, and today that comes primarily from coal power stations. A government mandate has determined that, by the end of next year, each unit of economic production ought to use 20 per cent less energy and 30 per cent less water than in 2005. Parts of Beijing’s economic stimulus package of US$ 587 billion are earmarked for cleantech.
GREEN SOLUTIONS FROM SWEDEN | 15
GÖR AN CARSTEDT
ACTION AT THE ELEVENTH HOUR Climate change is a global problem that demands immediate action. Göran Carstedt, a Swedish businessman with a great passion for the environment, is one of those who doesn’t believe ‘someone else’ should solve the problem. With his involvement in the Clinton Climate Initiative he has contributed to targeted changes currently underway in many places throughout the world. “We need demanding objectives that force us to look for solutions. It’s only then that we might find them,” says Carstedt. BY MI EDVINSSON
PHOTOS JOHN CHUNG MCCURDY, ISTOCKPHOTO, SCANPIX
öran Carstedt is an economist with overseas managerial experience from several Swedish companies. IKEA in North America and Volvo in France are workplaces where he spend many years refining his leadership skills. Now it is primarily the climate and the sustainability challenge that is closest to his heart, with special emphasis on the leadership dimension. To develop in a sustainable direction we need leadership showing the way. Such leadership can be exercised by all of us, as political and business leaders, but also as parents, consumers and citizens. As far back as he can remember, he’s had an interest in the environment. One outlet for this is
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that he has long been involved in The Natural Step, a foundation that educates and inspires decision makers towards a more sustainable world. Via the Clinton Climate Initiative, in recent years Carstedt has worked with climate issues more than fulltime. He’s reached the age of 60, but has no plans to slow down. Travelling the world, he invites people to his club, FSRS. FSRS stands for “Finally Sixty and Ready to Start”. Because – what if all we have learnt in our lives up to 60 was to prepare ourselves for doing something really meaningful? For Göran Carstedt, finding a sustainable way of living is his meaningful agenda. “We need a new way of thinking which means to live in harmony with nature, not try to conquer
Göran Carstedt lives more intimately with climate issues than most of us. As far back as he can remember, he’s had an interest in the environment.
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GÖR AN CARSTEDT
Clinton Climate Initiatine helps cities initiate projects to reduce carbon dioxide emissions. As an example, we can take a project recently launched in Los Angeles whereby 140,000 street lights are to be replaced with high-effect LED lights, which will reduce the city’s carbon dioxide emissions by 70 percent.
nature. We have to leave the linear take, make, waste industrial approach and start acting more like nature itself, in a truly circular process,” he says. And it is very urgent. A series of recently published new scientific findings show an alarming picture. Climate change is both more rapid – and its consequences more serious – than anticipated just a few years ago. There is no time to lose. It is time to stop debating and start dealing with it. WHEN THE CLINTON FOUNDATION, the organisation founded by former US President Bill Clinton, was preparing to start the Clinton Climate Initiative (CCI) three years ago, Carstedt was invited to join them. With his passion for the environment and business world experience he was considered to be made of the right stuff. Göran Carstedt and his colleagues at CCI have worked day and night to develop a model for finding new solutions to urgent climate problems. Fieldwork is already underway. Together with governments, companies and voluntary organisations throughout the world CCI focuses on three programme areas to counter global warming: technological developments for large-scale clean energy production, forest conservation for natural carbon dioxide absorption and projects that can reduce greenhouse gas emissions in cities. The focus on cities is a strategically smart move. While cities cover only 2 percent of the earth’s surface, they represent about 75 percent
18 | GREEN SOLUTIONS FROM SWEDEN
of world energy consumption and two-thirds of greenhouse gas emissions. C40 is a gathering of 40 of the world’s largest cities that have agreed to combat climate change. CCI helps these cities initiate projects to reduce carbon dioxide emissions. As an example, we can take a project recently launched in Los Angeles whereby 140,000 street lights are to be replaced with high-effect LED lights, which will reduce the city’s carbon dioxide emissions by 70 percent. The traffic lights have also been replaced with the new technology and now consume only a tenth of the energy they used to. This has reduced the city’s electricity costs by 75 percent. Other initiatives that can offer major positive climate effects are retrofitting of buildings to increase energy efficiency, converting waste and methane gas produced at open land fills into energy and to transform transportation. “We need practical, measureable and scalable projects and the power of powerful examples. We need to demonstrate workable solutions that other cities can quickly adopt. There’s no time for each of us to reinvent the wheel again,” says Carstedt. THE PEOPLE WHO HAVE built up CCI are all driven by a strong desire to find a business model that is sustainable. They represent many different nationalities and have mostly been selected from the business world. So what does business have to do with climate issues?
“We must drastically reduce greenhouse gas emissions. In order to do this, we need innovation and courage. People innovate. Not organisations. Creative, innovative people are what we need, and many such people can be found in the business world. We need to find applicable business models to implement the necessary changes. Subventions and legislation may be needed at first, but in the long term, these things have to support themselves economically,” says Carstedt. New technology is most often expensive. The market is small and manufacturing costs are high. In order to speed development and stimulate purchases of green products, CCI works to coordinate purchases so as to increase manufacturing volumes and bring down prices to reasonable levels. This is the logic of the market, but with a little help to quickly get the future of the world back on a more sustainable track. Similarly, we must stimulate development in all other parts of the world. Carstedt’s home country, Sweden, has a strong tradition of green thinking. It’s a country that reports credible results in terms of the reduction in carbon emissions and there are ample innovations in environmental engineering. However, this does not necessarily mean that Sweden will automatically assume a leading position in environmental and climate issues in the future. “Although we’ve made a great deal of progress in Sweden, we cannot rest on our laurels. We too must put aggressive climate goals in place domestically to add momentum to new developments and cleantech solutions. When you are forced to look for solutions, new development generally picks up speed,” says Carstedt.
acts as though they are isolated islands. But we are all part of the global whole, and we must find new forms of collaboration to succeed.” Göran Carstedt lives more intimately with climate issues than most of us. He is confronted by them every day and sometimes gets so anxious that he has difficulty sleeping. Are things going fast enough? Will we manage to slow climate change before it’s too late? Many individual projects and initiatives are started around the world, but inertia and vested interests are strong forces holding back. The world simply has no experience of and no effective organisation for solving global problems.
ACCORDING TO CARSTEDT, some form of
stimulus and pressure is required if you are to get people into action, and he predicts increased use of such methods in the near future. More demanding objectives, more measurements and follow-ups of carbon emissions at all levels. How much emission is permitted in each region? Each town? Each company? This will put pressure on new solutions and it will help steer in the right direction. Large countries invest billions in green technology. Retail companies label goods with their carbon footprints and offer consumers the option to choose. We are seeing many positive developments, but the pace leaves a lot to be desired. “Things are moving so slowly! Society is not organised for radical changes. Different parties are sitting in different places and fail to get together to produce good solutions collectively. Everyone
We too must put aggressive climate goals in place domestically to add momentum to new developments and cleantech solutions.
“Sometimes I wonder if we really have the drive and energy that it takes. It feels as though we’re a little too comfortable, particularly here in Sweden and in the western world. My parents’ generation were motivated to rise from poverty, to make a better life. Today we are more trying to defend what we already have. What drives us to deal with climate issues that seem distant in both time and space? To give of their best, people need a cause to believe in that will bring forth their passion, a mighty project that will give our work meaning. That is the leadership challenge we are all facing.” Come dawn, when the doubts have been cleared from his mind, he’s more hopeful. Göran Carstedt tirelessly continues his work. He finds comfort in considering how the industrial revolution took place just 150 years ago. There was no plan, there was no head office, no centralised decisions – only the product of millions of small beginnings, an outpouring of human creativity that transformed our society. Hopefully, we can make that happen again. “We all have to become a part of such small beginnings, because it is not ethical to continue delaying actions that we already know are necessary. We can not claim that we did not know”, says Göran Carstedt. ■
GREEN SOLUTIONS FROM SWEDEN | 19
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20 | GREEN SOLUTIONS FROM SWEDEN
Unique technology in the north of Sweden for a cool hospital Västernorrland in the north of Sweden is aiming for energy ef‐ ﬁciency by employing a unique method ‐ Snow Cooling, at the county hospital in Sundsvall. The snow cooling plant here is the ﬁrst of its kind in the world and has already reduced electricity consump=on by 90 percent. In the winter, about 70,000 cu‐ bic metres of snow is cleared from streets and car parks, stored in a reservoir the size of a football pitch and covered with a 20 cm layer of wood chips. In the sum‐ mer, the melted snow is then used to cool hospital facili,es.
However, snow cooling is only one part of the County Council’s exten‐ sive environmental and energy sa‐ ving ac,vi,es. As a result of these successful projects, the region’s carbon dioxide emissions have de‐ creased by more than 50 percent between 1995 and 2009. In 1995 as much as 5,200 MWh of electri‐ city and oil were used for hea,ng buildings and hot water. Today, fossil fuels have been completely replaced by district hea,ng and biofuels. Västernorrland is one of 12 partners in the Interreg‐project More4NRG.
oun ty c n u o
For further informa=on please contact: Mr Jan Lindberg, Energy controller County Council of Västernorrland Telephone: +46 611 802 90 E‐mail: email@example.com
County Council of Västernorrland is responsible for provision of healthcare, dental care and other speciﬁc public services in the region.
Biorefinery of the Future is a cluster initiative developing new products and markets based on wood. Companies, universities and public sector cooperate to create biofuels, green chemistry, bioenergy and green materials. Care to join?
GREEN SOLUTIONS FROM SWEDEN | 21
MINISTER FOR THE ENVIRONMENT:
SWEDEN – TAKE THE LEAD IN CLEANTECH! 22 | GREEN SOLUTIONS FROM SWEDEN
Andreas Carlgren, Sweden’s Minister for the Environment, believes Sweden is one of the countries in Europe with most experience in successful, long-term work on climate change, and he wants to take the lead within cleantech. “Swedish eco-technology leads the world in many respects and has become one of our trademarks abroad,” he says. BY ERIK SÄFVENBERG
PHOTO VICTOR BROTT
ince the end of the 1980s, Andreas Carlgren has been working on climate and environmental issues, including climate development programmes for industry, and has been actively involved in the debate on environmental issues for a long time. So he was also a natural choice when the post of Minister for the Environment was to be filled after Sweden’s parliamentary elections in 2006, after which his party formed one part of the victorious coalition. He is an advocate of cleantech and points out that the latest available summary shows that growth in eco-technology exports has been higher than the overall increase in Swedish exports. “The eco-technology market is estimated by the UNEP to be worth around US$ 1400 billion. As regards energy supply, the IEA (International Energy Agency) estimates that the global investment required is US$ 1,000 billion per year up to the year 2030. So there is no doubt about it – unprecedented amounts of money are going to be invested in ecoand energy technology,” says the minister. In addition, he is of the opinion that the need for new products, services and systematic solutions which will contribute to resolving these global challenges will be an exceptional opportunity for strengthened competitiveness, well-being and new jobs in the future also. “From the Swedish perspective, it is important for us to succeed in getting more companies to grow on an interna-
tional plane to a greater extent than is the case today. The strong growth that Sweden’s eco-technology industry has already seen during recent years indicates the potential of the green economy. Small and medium-sized businesses have a central role to play in finding new, innovative solutions,” he believes. Andreas Carlgren points out that the percentage change as regards turnover, exports and the number of employees from 2003 to 2007 shows a continuing positive trend in Sweden. Above all, the area of waste management and recycling is making great progress, both as regards turnover and exports. Within the bioenergy field too, statistics show a real increase in exports. FOR CARLGREN, the climate issue is important but the use of existing or new technology is also crucial to allow emissions to be reduced and to convert to an eco-efficient economy. “Strengthened competitiveness and growth must be achieved at the same time as a sustainable energy supply, efficient use of resources and fulfilment of our climate and environment targets,” he states firmly. Sweden’s Minister for the Environment is of the opinion that Swedish eco-technology is, in many ways, worldleading and has become one of Sweden’s trademarks internationally. “We are one of the countries in Europe with most experience in successful, long-term climate change work which has
been successful as regards combining the transformation of the energy system and reductions in greenhouse gas emissions with economic growth. We also have a great deal of experience in using economic controls to stimulate the transformation of industry, making it more efficient. Coordination between different policy areas is also well developed from an international perspective.” In his opinion also many Swedish solutions are already available on the international market, and there is huge untapped potential for further innovation and for distributing new technology which could involve further cost savings and environmental benefits. “One good example would be efficient energy systems which involve making use of waste heat, increasing the use of the potentials for combined heat and power, and other efficient solutions,” says the minister. For the Minister for the Environment, the export of know-how is just as important as the technology… He believes that Sweden’s know-how, and its ability to see system solutions, can create new export markets. “In more mature markets it is more a question of eco-technology solutions, although still combined with services for installation, operations and maintenance,” believes Carlgren. ■
GREEN SOLUTIONS FROM SWEDEN | 23
Sweden has a large number of different trade organisations, regional networks and state organisations that support Swedish companies wanting to invest in exporting environmental engineering solutions. They offer expertise, contacts and financing. According to estimates from the Swedish Trade Council there are at least one hundred networks that Swedish companies can turn to for help. These range from trade organisations to regional networks and state initiatives. Here we list a few of them with a primary focus on export. BY GUNNAR ANDERSSON
NETWORKS SUPPORT SWEDISH ENVIRONMENTAL EXPORTS
24 | GREEN SOLUTIONS FROM SWEDEN
SUSTAINABLE BUSINESS MÄLARDALEN
A public initiative to increase green exports from western Sweden. The aim is increased growth of the participating companies and the generation of new employment opportunities in the region. Companies are offered guidance, help with contacts and networking and business contacts in a number of markets. Each sub-region has export developers located near the participating companies. www.ecoex.se
Works with business development and supporting smaller companies in their internationalisation efforts. www.centek.se
The project CLEAN Export Mälardalen offers small scale system solutions in soil and water purification, climate smart constructions, recycling design and renewable energy. www.cleanexport.se
Works with, among other things, promoting the region’s environmental engineering companies in international markets. Currently making an inventory of all environmental engineering companies in the area in order to assess their needs. www.cleantechregion.com
Cleantech Inwest is tasked with marketing regional cleantech expertise to overseas investors. The project is part of a national collaborative project in cooperation with the city regions, Region Norrland and the Invest in Sweden Agency (ISA). www.businessregion.se
STIFTELSEN TEKNIKDALEN 4HE 4ECHNOLOGY 6ALLEY &OUNDATION
SUSTAINABLE BUSINESS HUB
STOCKHOLMS MILJÖTEKNIKCENTER 3TOCKHOLM %NVIRONMENTAL %NGINEERING #ENTRE
A network that helps companies in the environment and energy sectors develop their business in both Sweden and the export market. Offers assistance in finding financing, partners, market analysis and more. Also tries to encourage ‘normal’ companies to invest in cleantech development. Runs, among other things, Sustainable Hospitals and ByggaBoDialogen. www.sbhub.se SWEDEN CLEANTECH INCUBATORS
Incubator for environmental engineering based in Skåne and tasked with speeding the road to success for new environmental engineering companies by finding, promoting and supporting recently established companies. Works mostly with the commercialisation of new innovations. The incubator is ‘virtual’. www.scti.se
Offers new entrepreneurs and innovators help with business development and project realisation. Also has an incubator programme. www.teknikdalen.se
A business development center that gathers cleantech companies, institutes, municipalities and universities/colleges in the Stockholm/Mälardalen region. www.smtc.se STING
An incubator that works with the commercialisation of new innovations. Offers guidance, help with networking, sales development and financing advice. www.stockholminnovation.com CLEANTECH ÖSTERGÖTLAND
Cleantech Östergötland, centered around the Twin Cities of Sweden – Linköping and Norrköping, is a business oriented arena established by actors within the sector of environmental technology. The main objective is to support business opportunities by promoting products and competences of the region. The initiative is a triple-helix collaboration, between the Cleantech Industry, Linköping University and the public sector. www.cleantechostergotland.se
Others: SWEDISH ENERGY AGENCY
Invests in cleantech companies that meet certain criteria. Launched the Cleantech of Sweden website last autumn. The idea of the site is to make it easier for Swedish companies and potential customers to find each other. When the website was presented in October about twenty companies had been registered. www.cleantechofsweden.se SWENTEC
Swentec, the Swedish Environmental Technology Council, has a government mandate to develop an effective structure to increase growth in Swedish environmental engineering. Mediates knowledge, increases coordination, initiates new business models and promotes good examples. Also offers a financing guide on its website. www.swentec.se SWEDISH TRADE COUNCIL
The Swedish Trade Council’s mission is to make it easier for Swedish companies to grow internationally. It offers help with market analysis, finding agents in other countries and acquiring overseas competitors. The Council can also offer some help with financing. The Council has regional export advisors in each county for companies to contact. Only works with companies that already have a functional product. www.swedishtrade.se/miljoteknik INTERNATIONALISERINGSGUIDEN 4HE )NTERNATIONALISATION 'UIDE
Offers financing assistance to smaller companies that want to enter the export market. Here companies can also get information on where to go for advice, expert help and more. www.internationaliseringsguiden.se GREEN SOLUTIONS FROM SWEDEN | 25
26 | GREEN SOLUTIONS FROM SWEDEN
CASE : CLIM ATEWELL
TRAPS SALT AND STORES SOLAR ENERGY With the aid of a trap that collects salt crystals solar energy can be stored and used to heat or cool. The Swedish company Climatewell has developed a groundbreaking method for solving a problem researchers have puzzled over for one hundred years! BY PER TROSTEMO
ut you can’t write that. You’ve completely misunderstood it! Chemist and researcher Ray Olsson was a little surprised at his wife Mona when he proofread her essay. Mona was studying chemistry at Uppsala University and had decided to use her husband’s research as the subject of her essay. Ray had, for one thing, studied the possibility of storing solar energy in the wake of the 1970s oil crisis. And now, Mona’s essay had got Ray thinking. Maybe there was something in what she had ‘misunderstood’? In any case, a new door was opened in Ray’s mind, and the following morning he rushed to the lab to test the new ideas his wife had instigated. The ‘misunderstanding’ resulted in a revolutionary method for storing solar energy. A problem that researchers the world over have tried to solve for one hundred years. Ray Olsson refined the idea together with chemist Staffan Johnsson and tech-
nician Göran Bolin. The company Climatewell AB produced the method behind the TCA, or Thermo Chemical Accumulator. “The problem with solar heat is of course that the sun often shines at the wrong time in relation to when the energy is most needed. With our method the energy from solar collectors can be stored and either used as heating or transformed into cooling,” says Göran Bolin, CTO at Climatewell. THE KEY TO the invention is a unique salt
trap. The solar heat is transformed into chemical energy in lithium chloride, a substance with the same properties as road salt. In a vacuum, the salt is allowed to crystallise and is then trapped in the salt trap. The method provides high density energy storage, and what’s more the system can ‘stop’ when fully charged. With the aid of valves and regulation techniques hot and cold water can be taken from the system in different ways.
GREEN SOLUTIONS FROM SWEDEN | 27
Climatewell has developed a method for storing solar energy: the TCA, or Thermo Chemical Accumulator. Thekey to the invention is a unique salt trap. The solar heat is transformed into chemical energy in lithium chloride. In a vacuum, the salt is allowed to crystallise and is then trapped in the salt trap.
We want to contribute to global, sustainable and renewable energy production.
Of particular interest is the use of the method in air conditioning. The home air conditioning market has rocketed and in warmer southern countries cooling now represents a large share of household energy consumption. In the USA and Japan an estimated 80 percent of all office buildings are fitted with climate systems and the equivalent figure for the EU is rapidly increasing. All in all, about ten percent of the world’s electricity production is used for air conditioning systems, for cooling in hot climates, for dehumidifying the air and, not unexpectedly, for cooling computer equipment. CLIMATEWELL HAS ESTABLISHED a factory
in Spain to manufacture its solar-powered V9 air conditioning machine. At present, Spain is the
Swedish company’s largest market and V9 systems have been installed in a large number of houses, hotels, schools, retirement homes and public baths. “However, we’ve also received major orders from Italy and Australia,” says the company’s CEO Per Olofsson, who has high hopes for the future. A new system, the V10, is under development and one of many reasons for the optimistic outlook is the political decisions on energy efficiency made in both the USA and the EU. “We want to contribute to global, sustainable and renewable energy production. And we encompass the entire chain, from molecule to machine and company!” ■
CLIMATEWELL IN BRIEF s #LIMATEWELL !"