Small Business Workshops SOCIAL MEDIA FOR SMALL BUSINESS
How to use Facebook, Twitter and LinkedIn to increase your brand visibility 140 characters at a time. INTRODUCTION TO SOCIAL MEDIA Learn how Facebook, Twitter and LinkedIn can increase your brand visibility, building your small business by engaging your customers, being positive, popular, current and active. This class will concentrate on basic terminology and online format structure. 4768 TBSM 29-001 Thursday, October 4 6:30 p.m.-9:30 p.m. $35 Room T326
Grayslake Campus 1 Session Soto
Career & Workforce—Small Business INCREASE YOUR SALES STRATEGY IQ Create sales strategies that sell. This workshop will introduce you to the sales audit process and help you identify what might be keeping your business from achieving its highest potential. Start by reviewing strategic issues, goals and values, and finish with tactical examples. Evaluate the steps of the sale and systems. This class will help you recognize ways to integrate and leverage your sales process to drive revenues and efficiencies. 4844 TBSM 41-001 Thursday, November 8 6:30 p.m.-8:30 p.m. $30 Room V222
Southlake Campus 1 Session Slupe
INTERMEDIATE SOCIAL MEDIA You are using Facebook, Twitter, and LinkedIn - now what? We will discuss advanced strategies and target specific networks. This class will venture deeper into online tools and creative working examples to draw people to your Website. Prerequisite: Introduction or working knowledge.
POWER BRANDING In this dynamic and interactive workshop, you will learn how to develop a powerful brand that will act as both a potent competitive weapon and a strong internal unifying force. The session includes many examples and applications to your business and teaches the guiding principles that will enable you to hone your brand, use it as a business building tool and leverage your marketing dollars to go further and work harder.
4769 TBSM 29-002 Thursday, October 11 6:30 p.m.-9:30 p.m. $35 Room T326
4298 TBSM 54-001 Thursday, September 6 8:00 a.m.-10:00 a.m. $35 Room T326
Grayslake Campus 1 Session Soto
ADVANCED SOCIAL MEDIA This hands-on class will tie together all social media profiles and teach you how to make them work together to build your business. Prerequisite: Intermediate class or strong working knowledge. Hands-on computer class. 4770 TBSM 29-003 Thursday, October 18 6:30 p.m.-9:30 p.m. $65 Room T338
4299 TBSM 54-002 Thursday, September 27 3:30 p.m.-5:30 p.m. $35 Room V120
Grayslake Campus 1 Session Bailen Southlake Campus 1 Session
International Trade WEBSITE & SOCIAL MEDIA GLOBALIZATION This workshop will help you utilize the tools already at your fingertips to strengthen opportunities in the global marketplace. Incorporate ideas for your website making it more globally friendly to attract foreign buyers. Discover similarities and differences of social media usage around the world, developing strategies that you can utilize for your company. Discussions to include: SEO strategies, website designs, elevating your company’s global image, and marketing to various cultures. 4847 TBSM 91-001 Wednesday, September 26 9:00 a.m.-12:00 p.m. $50 Room R228
Southlake Campus 1 Session Mayorga
EXPORT BASICS Where will your next customer come from? Explore how exporting can grow your business. This workshop will discuss determining a product’s export potential, assessing a company’s export readiness and developing an export plan & strategy. Be proactive and take steps to grow your business. Fee includes a Continental Breakfast and cost of book valued at $22. 4758 TBSM 92-001 Wednesday, October 10 9:00 a.m.-12:00 p.m. $50 Room T326
Grayslake Campus 1 Session Nystrom
Bailen
Grayslake Campus 1 Session Soto
SUPERCHARGING YOUR FACEBOOK MARKETING It’s no secret that Facebook has become a huge part of how people interact with each other, share ideas, and interact with the brands they like. Too many businesses aren’t seeing results from their Facebook marketing efforts because they are posting content rather than using Facebook as a marketing tool. Develop a plan to turn “fans” into customers and drive more “likes and shares” into more business. Learn how to leverage Facebook to grow your business. 4840 TBSM 23-001 Wednesday, November 14 8:30 a.m.-10:00 a.m. $20 Room R228 30
Southlake Campus 1 Session Robinson QUESTIONS? CALL (847) 543-2033