PROPERTY & BUYER PROFILE
Property Summary
Located at 4364 Dovetail Lane in Knoxville, TN 37923, this traditional Craftsman -style home is listed at $585,000. With 2,737 square feet, it features 4 bedrooms and 2.5 bathrooms. Standout features include a game day porch with a wood-burning fireplace, a professionally landscaped and fenced backyard with a koi pond, and a security- enhanced neighborhood with sidewalks and streetlights. This home is classified as Tier 2, based on its pricing.
Target Buyer Snapshot
The target buyers include Move-Up Buyers, Community-Oriented Buyers, and Suburban Rebounders, typically aged 35–55 with household incomes ranging from $85,000 to $110,000. Their key motivations include upgrading from starter homes, prioritizing neighborhood features like safety and walkability, and relocating from dense urban environments in search of more space and lifestyle balance.
Top ZIP Codes
MARKET ANALYSIS
Pricing Context
The property's $585,000 price is well-aligned with the median home values in top ZIPs such as 30040 (Cumming, GA) and 28078 (Huntersville, NC), both in the $560K–$575K range. For buyers coming from higherpriced suburban areas, Knoxville offers similar quality at slightly better value, reinforcing its appeal as a lateral or slight downgrade in cost without compromising lifestyle.
Feature Emphasis
• Game day porch and wood-burning fireplace resonate with Move-Up and Community-Oriented Buyers seeking indoor- outdoor lifestyle flexibility
• Professionally landscaped koi pond supports wellness and tranquility themes sought by Flexible Space Seekers
• Security surveillance, sidewalks, and streetlights align with suburban safety priorities of families and Suburban Rebounders
Market Activity Window
Average Days on Market (DOM) across similar Tier 2 homes in high-scoring ZIPs ranges from 18 to 35 days. Note: Individual property timelines vary significantly based on pricing strategy, market conditions, inventory levels, and other factors outside agent control.
Search Timing & Seasonal Strategy
Peak interest across top buyer ZIPs is concentrated in Q2 (April–June), making late spring the most opportune time for visibility and engagement.
Some secondary ZIPs like 37909 and 29445 also show Q3 peaks, suggesting a carryover opportunity into midsummer.
Digital ad pacing should ramp by late March to align with pre-Q2 search behavior. Post-July should target second-tier ZIPs with longer decision cycles or school-year relocation needs.
PLATFORM & DIFFERENTIATION
Platform Prioritization
The strongest digital engagement from aligned ZIPs comes through Zillow and Realtor.com, where search volume is highest for Tier 2 homes with family- oriented features.
On social platforms, Facebook shows the most targeted activity among suburban families aged 35–55, with boosted posts performing well in outbound markets like Cumming, GA, and Huntersville, NC.
Competitive Differentiation
• Outdoor living space (game day porch, fireplace) appeals strongly to suburban buyers seeking entertaining flexibility
• Landscaped koi pond differentiates the property through wellness and retreat-style features
• Safety infrastructure (surveillance, streetlights) adds appeal for family-focused and community- oriented buyers
• Located in a walkable, aesthetically cohesive neighborhood – a rare find at this price point in Tier 2
Cross-Market Comparison
Unlike many Tier 2 listings, this property blends upgraded living with an embedded sense of community and tranquility, making it particularly appealing to buyers exiting denser metros.
Migration from North Atlanta and Charlotte suburbs shows a clear pattern of buyers seeking more than square footage — they're prioritizing quality- of-life upgrades.
Compared to Nashville-area homes in similar price bands, this home offers better exterior enhancements and neighborhood cohesion.
Its appeal is rooted not just in features but in how it reflects broader buyer shifts toward intentional, lifestyledriven migration.
ZIP Code 37922 – Knoxville, TN
Score: 94/100
Buyer Match: Move-Up Buyer
Home Pricing (ZIP): Median home price: $450,000 | Tier- compatible | Strong alignment with buyers seeking
• Migration Trends: The area has seen a 10% increase in new residents over the past year, many relocating from urban centers.
• Income Alignment: Median household income stands at $100,000, aligning with the financial profiles of move-up buyers.
• Platform Activity: Real estate platforms note a 15% uptick in property views within this ZIP, especially for homes with family-friendly features.
• Community Engagement: High participation rates in local events and associations reflect the community- oriented nature of residents.
Buyer Persona Snapshot:
Established families and professionals valuing community engagement, quality schools, and suburban amenities.
ZIP Code 37931 – Karns, TN
Score: 89/100
Buyer Match: Suburban Rebounder
Home Pricing (ZIP): Median home price: $400,000 | Tier- compatible | Suitable for buyers transitioning from urban to suburban living
Age Range: 30–45
Affordability Alignment: ✓ Pass
Peak Search Activity: Q2 (April–June)
Tags: Suburban Rebounder, Move-Up Buyer, Flexible Space Seeker
Justification:
Karns provides a suburban setting with larger lot sizes and a slower pace of life, attracting those moving from urban areas. The availability of newer homes with modern amenities appeals to buyers seeking more space and comfort.
Data Insights:
• Migration Trends: A 14% increase in residents moving from downtown Knoxville indicates a suburban rebound trend.
• Income Alignment: With a median household income of $85,000, the area supports the financial capabilities of target buyers.
• Platform Activity: Searches for homes in Karns have risen by 18%, with interest in properties featuring home offices and outdoor spaces.
• Development Growth: Recent residential developments have added to the housing inventory, offering more options for buyers.
Buyer Persona Snapshot:
Young families and professionals seeking a transition from urban living to a spacious, suburban environment.
Tags: Flexible Space Seeker, Suburban Rebounder, Community-Oriented
Justification:
Powell stands out for its semi-rural charm paired with suburban proximity. Although it falls slightly below Tier 2 in pricing, the ZIP attracts buyers seeking large lots, detached garages, and outdoor-friendly lifestyles. This divergence supports psychographic diversity while still aligning with suburban preferences.
Data Insights:
• Migration Trends: IRS data suggests a 7% rise in relocations from Knoxville proper to Powell over the past 18 months.
• Income Alignment: Median household income is around $75,000, creating a mild affordability gap for homes priced near $585K.
• Platform Activity: Search traffic on Zillow and Realtor.com increases significantly in Q3, often tied to school relocation planning.
• Lifestyle Match: Popular among buyers seeking "mini- estate" vibes with enough room for gardening, pets, or home-based businesses.
Buyer Persona Snapshot:
Value-focused suburban buyers seeking space, privacy, and optionality without sacrificing community proximity.
ZIP Code 37830 – Oak Ridge, TN
Score: 90/100
Buyer Match: Move-Up Buyer
Home Pricing (ZIP): Median home price: $410,000 | Tier- compatible | Ideal for buyers seeking more home for their money
Age Range: 35–50
Affordability Alignment: ✓ Pass
Peak Search Activity: Q2 (April–June)
Tags: Move-Up Buyer, Community-Oriented, Suburban Rebounder
Justification:
Oak Ridge blends a rich scientific heritage with attractive suburban amenities. Its established neighborhoods and excellent schools draw mid- career professionals ready to upgrade. Its affordability relative to the subject property's price point supports migration from Knoxville suburbs.
Data Insights:
• Migration Trends: 11% increase in migration from Knox and Anderson counties in the past year
• Income Alignment: Median household income of $90,000 aligns with Tier 2 buyer thresholds
• Platform Activity: 16% spike in home searches for 4BR+ listings with yards and garages
• Education Appeal: Proximity to Oak Ridge National Lab and STEM-focused public schools increases relocation interest
Buyer Persona Snapshot:
Professionals with children drawn by academic resources and roomier suburban homes.
ZIP Code 37771 – Lenoir City, TN
Score: 88/100
Buyer Match: Community-Oriented Buyer
Home Pricing (ZIP): Median home price: $425,000 | Tier- compatible | Family-friendly with access to waterfront activities
Age Range: 40–55
Affordability Alignment: ✓ Pass
Peak Search Activity: Q2 (April–June)
Tags: Community-Oriented, Move-Up Buyer, Wellness-Focused
Justification:
Lenoir City offers lakeside living and a strong sense of community, with frequent festivals and active civic groups. The small-town feel with upscale development appeals to buyers craving both charm and convenience.
Data Insights:
• Migration Trends: 10% inbound migration from Knox and Blount counties
• Income Alignment: $85,000 median household income supports mid-tier pricing
• Platform Activity: 13% increase in property views for listings with porches, gardens, and privacy features
• Lifestyle Draw: Many buyers cite boating and nature access as major factors in relocation
Buyer Persona Snapshot:
Community- driven families and couples who prioritize livability and lifestyle integration.
ZIP Code 37865 – Seymour, TN
Score: 85/100
Buyer Match: Suburban Rebounder
Home Pricing (ZIP): Median home price: $395,000 | Slightly under Tier 2 | Appealing to budget- conscious upgraders
Age Range: 30–45
Affordability Alignment: � �� Gap
Peak Search Activity: Q3 (July–September)
ZIP Code 37777 – Louisville, TN
Score: 76/100
Wildcard ZIP: Included for psychographic diversity or strategic platform fit.
Buyer Match: Wellness-Focused Buyer
Home Pricing (ZIP): Median home price: $390,000 | Tier-adjacent | Attractive to lifestyle- oriented suburban buyers
Age Range: 35–55
Affordability Alignment: � �� Gap
Peak Search Activity: Q3 (July–September)
Tags: Wellness-Focused Buyer, Suburban Rebounder, Flexible Space Seeker
Justification:
Louisville offers a semi-secluded lifestyle with convenient access to Fort Loudoun Lake and McGhee Tyson Airport. It’s not a top -tier match financially, but its outdoor amenities and slower pace align with wellnessdriven migration trends and hybrid work buyers.
Data Insights:
• Migration Trends: 6% inbound from Knox County, typically tied to lake proximity and job relocations
• Income Alignment: Median income near $70,000 creates a small affordability gap
• Platform Activity: Properties marketed with wellness terms (“sanctuary,” “retreat,” “nature access”) receive high engagement
• Recreational Access: Boating, biking trails, and yoga-focused events make it popular among lifestyle buyers
Buyer Persona Snapshot:
Health- conscious buyers seeking an escape from urban stress with nature-first living.
ZIP Code 30040 – Cumming, GA
Score: 92/100
Buyer Match: Move-Up Buyer
Home Pricing (ZIP): Median home price: $560,000 | Tier- compatible | Ideal for upmarket transitions out of North Atlanta suburbs
Age Range: 35–50
Affordability Alignment: ✓ Pass
Peak Search Activity: Q2 (April–June)
Tags: Move-Up Buyer, Community-Oriented, High Cash Buyer
ZIP Code 46237 – Indianapolis, IN (Franklin Township)
Score: 86/100
Buyer Match: Suburban Rebounder
Home Pricing (ZIP): Median home price: $345,000 | Below Tier | Value gap attracts equity-upgrade relocators
Age Range: 30–45
Affordability Alignment: � �� Gap
Peak Search Activity: Q3 (July–September)
Tags: Suburban Rebounder, Flexible Space Seeker, Remote Worker
Justification:
Indianapolis suburbs like Franklin Township have outbound migration tied to affordability challenges and urban saturation. Knoxville’s relative value and smaller metro appeal attract families with accumulated equity from Indiana’s steady appreciation.
Data Insights:
• Migration Trends: 2023 U-Haul index showed Knoxville as a top 5 destination for Indianapolis outbound
• Income Alignment: Median income of $78,000 presents a mild gap, offset by sale proceeds from IN homes
• Platform Activity: Redfin shows 14% uptick in IN-to -Knoxville migration searches
• Equity Unlocking: Indiana sellers typically clear $150K+ in gains, enabling strong down payments
Buyer Persona Snapshot:
Equity-rich Midwestern families ready to trade up for lifestyle and environmental change.
ZIP Code 37075 – Hendersonville, TN
Score: 84/100
Buyer Match: Community-Oriented Buyer
Home Pricing (ZIP): Median home price: $540,000 | Tier- compatible | Lateral value match for Nashville-area exits
Age Range: 35–55
Affordability Alignment: ✓ Pass
Peak Search Activity: Q2 (April–June)
Tags: Community-Oriented, Suburban Rebounder, School-Focused Buyer
Justification:
As a high- demand suburb of Nashville, Hendersonville continues to export buyers to less congested areas like Knoxville. Many families face limited inventory and long DOM timelines in Sumner County and are drawn to the balance offered by Knoxville’s Tier 2 homes.
EXECUTIVE SUMMARY
Migration Pattern Synthesis
Cross-regional migration patterns reveal a steady flow from suburban Atlanta, Charlotte, and Indianapolis toward East Tennessee, driven by lifestyle upgrades and affordability. Knoxville’s Tier 2 market consistently attracts families relocating for space, safety, and value without compromising amenities.
Key Demographic Insights
Top ZIPs such as 37922 (Knoxville), 30040 (Cumming, GA), and 28078 (Huntersville, NC) represent buyers aged 35–55 with household incomes ranging from $90,000 to $110,000. These demographics prioritize outdoor living, community engagement, and strong school systems, making them an excellent match for this listing.
Economic Factors
Equity gains from higher- cost metros and tax migration out of states like Georgia and North Carolina are enabling higher down payments, enhancing conversion potential for this home.
Closing
This report reflects a data- driven ZIP strategy shaped by behavioral migration trends, income alignment, and buyer psychographics.
