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Final Report Return on the elaboration of Lasi A companion to practise speech exercises more effectively and keep your motivation high outside of therapy sessions

Hawking team | CBI | December 12th 2016

Anand Ramachandran | Chloé Gérin-Lajoie | Claudia Solé | Ignacio Fité | Lluc Cardoner | Mariana Barrientos

The challenge

“How might we improve the cognitive development and communication skills, and consequently the quality of life, of people with Intellectual & Developmental Disability through Information Communication Technology?�

1. Research

LASI 1. Research Overview of the problem Definition

To be diagnosed with Intellectual & Developmental Disability (IDD), a person has to correspond to these three criteria: Limitations in functioning intelligence A common way to measure intelligence is with an IQ test. In general, scores around 70-75 suggests an intellectual limitation. Limitation in adaptive behavior Adaptive behaviors included many skills used in our daily life, such as: Conceptual skills Social skills Practical skills Previous limitations identified before the age of 18 [1] The previous symptoms have to be identified in the development period. The IDD definition englobes many diagnostics (see Appendix 1). Some of these are more known than the others. For example, the public is now more aware about people’s limitation that goes with the autism spectrum and the down syndrome. However, these two diagnostics, with the Williams syndrome, only accounts for 60% of the people with IDD. There is another 40% that has been identified as an IDD, without a clear diagnostic. The reasons of their conditions is not understood by our modern sciences. [2]


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Like shown in the diagram, there is approximately 200 M people that have an intellectual disability. Other interesting facts are:

From all people with intellectual disability, 57% are men From all disabled people, 19% have an intellectual disability 2 out of 3 person with IDD don’t find a job when they are looking for one [3]

In Spain, the most common ages of people that have an intellectual disability is between 35-64. Studies predict that the average age will increase over the next years due to the fact that life expectancy is constantly increasing, also there is less and less people born with intellectual disabilities due to pre-birth screening. The total number of people with intellectual disability in Spain was 887,000 in 2008 [4], where 74% of them have problems with their daily basic activities.


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Building a network In first instance, we needed to understand better the problem and the challenge. To do so, we wanted to get closer with the problem. This meant for us to get in touch with the most stakeholders as possible. With that in mind, we created a list of contacts which was relevant to our issues. Who Family and friends Elizabeth Lelo, Mother Paulina, Sister Jacqueline, Mother Brigitte, Volunteer in Sant Joan de Deu Hospital Organizations Finestrelles Fasia Escoles Cap Loisir SGIPA Fondation Ensemble Le Lignon Service Educatif Itinérant Envera Specialists Astrid Sabina, speech therapist Andreu Sauca, speech therapist Britt-Marie Martini-Willemin, Collaboratrice scientifique Section Science de l’Éducation – Faculté de Psychologie Sciences de l’Éducation Elvira Moreno, Worker in a IDD center Olga Belramello, CERN scientist Dimitri Mladenov, CERN scientist Others La Fageda BJ Adaptacions

What? In order to resolve our first questions about IDD, we create a list of questions (see Appendix 2) to make sure we tackle all different aspects of the problem. The goal of the exercises was to build a network for later testing, get to know people with IDD and identify the main issues in their life.


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Defining our story Through the interviews, we understood the magnitude of the problem we were trying to tackle. Soon enough, it was clear that we needed to define more precisely our target. In fact, people with IDD vary as much as people without intellectual disability. All ages, all countries, all types, all interests. Finding the right combination To build our story, we needed to identify the who, how and when. This reminds us of the game clue which we played when we were young. Because of the multitude of options, we needed to find the right combination to focus on. For who, how and when can we create a solution with a great impact? Who? The who included identifying the age, the country and the social status of our target. In fact, the problem faced by a rich 45 years-old in USA and a poor 18 years-old in Greece. How? Since the start, it seemed natural to try to reduce the scope of the project to only one diagnostic. However, through our research, we realized that there are no significant similarities between people of the same diagnostic. People are as different between the same diagnostic than with different diagnostics. In all organizations we visited and interviewed, none of them specializes in a specific diagnostic neither do they exclude them. At the end, they have to adapt to each individual and constantly review their way of operating when new patients arrive. Therefore, we tried to look for specific symptoms that were touching most of them and were affecting their quality of life. Here are some examples of these symptoms, we could focus on:

Low vocabulary Lack of fine motor function Lack of clear articulation Physical limitations Sensorial sensibility

When? During our interviews and observation sessions, we realized how the main pain points of people with IDD could be regrouped in 4 categories:

Daily activities related Work/school related Health related Social interaction related

So we regrouped them under these categories. Then, we noticed that we had still many questions and element of each category that were undetermined (see Appendix 3). Therefore, in first instance, we needed to identify which sphere we wanted to look more deeply in. This would help us focus on a specific aspect and increase our knowledge about specific situations.


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Customer target


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Personas Also, to clearly define our story and understand our problem we needed to truly get to know better all our stakeholders. In order to do so, we create persona to personify our different stakeholders.

Ann Dreher 30 years old Teacher Ann is working in a special class for student with intellectual disability. She loves her job and it’s really stimulating. However, it is hard to manage many students with different needs at the same time. Also, it often happens that many of them requires attention at the same time. She is also worried and sad about the fact that her students have to leave school after they are 18, even if they are not ready or if they have no other support system than the school.

Henry Halford 57 years old Psychologist Henry has been working for the last 30 years with disabled people. He had worked with various disabilities. He made a lot of progress with his autistic clients through a new humanist therapy He knows that the best help possible in these scenarios is to have an extend support system, but it’s sometime difficult to involve all actors in the plan of treatment (family, friends, doctors, etc.)


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Jane McGillans 45 years old Mom - used to be in sales Jane have three children including one with the down syndrome. She stays at home in order to have time and energy to provides all the cares needed for her children. She is amazed by the happiness of her kid and the love they have for their family. However, sometime she feels she doesn’t have the means to make sure her kid is stimulated enough to grow. ALso, she is worried that her other kids are not receiving all the attention they deserved.

John Keller 13 years old Stranger - student John was playing in the park and a boy with autism approach him to play football. He didn’t understand exactly what he was saying and, therefore, got uncomfortable. When playing John realises that the other kid was not really good and laugh about him. At one point, the kid starts screaming and John thought he was getting violent. John left because he was scared.


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Key findings Finally, at the end of the research phase, we were able to identify three main challenges that are affecting people with IDD. Exclusion of society The first problem we identified was the difficulty of being include in society. People with IDD have different needs and our society is not adapted for them or doesn’t want to adapt to them. In our fast paced life, there is no time to slow it down and make it more adapted to people that cannot analyze as much information as we do. Also, some people with IDD have a different physical aspect than people without; therefore, it can scare people that are not aware of the differences or not know how to react with them. Exclusion of society create vulnerability for people with IDD. They are more inclined to stay at home isolated. However, social interaction is as important for people with IDD as for people without, if not more. Lack of independence Another challenge for people with IDD is their lack of independence. They need to be accompanied in most activities of their life; if not for help, for supervision. It’s both a problem for the people affected with a disability and for their family and friends. Improving their independence would consequently improve their inclusion in society. Communication difficulties Finally, communication is a problem that was identified by almost all our contacts. People with IDD can have problems communicating based on multiple reasons. The communication difficulties could come from a problem of articulation. A lot of people with IDD have physical limitations and it can hinder speech elocution. Also, the communication problem can come from the difficulty of associating concepts together. For people with IDD it can be hard to understand and remember how things are named, even more difficult when the concept is abstract. Another obstacle to communication is how life is perceived. It’s difficult to tell a story for them, not only because they have speech limitations, but because they see the world in a different way that we do.


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Benchmarking The last part of our research was to identify existing solutions with their pros and cons. We analyzed many solutions already in the market (see Appendix 4). An interesting element that we discover is that there were a lot of solutions for social interaction, but only few were implemented. Moreover, there is a lack of solutions for the workplace.


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LASI - Hawking team

LASI 2. The design process

LASI 2.The design process Communication Finally, our team decided to focus on solving the communication problems for Monica. Through our contacts with people with IDD, we realized how communication is important in our society. How communication is important to connect to other people and how communication creates bridges between people. By improving communication, we thought that we could also improve their independence and their inclusion in society. From that point on, we looked for solutions to improve the ability to communicate for people with IDD. Most of our contacts mentioned that there were already something existing to improve communication and had great effect. This solution is called speech therapy and have been around for a long time.

Speech therapy Impact of speech therapy According to WebMD [5], a medical publication, speech therapy will improve the following in a child with IDD: -Articulate words well -Communicate both verbally and nonverbally -Comprehend verbal and nonverbal communication, understanding others’ intentions in a range of settings -Initiate communication without prompting from others -Know the appropriate time and place to communicate something; for example, when to say “good morning” -Develop conversational skills -Exchange ideas -Communicate in ways to develop relationships -Enjoy communicating, playing and interacting with peers -Learn self-regulation It’s proven that the earliest you have access to speech therapy in your life the better communication skills you will develop. [6] Problems with speech therapy However, there are some problems with speech therapy. First of which, there is a lack of speech therapists. There is more demand than offer, so it’s hard to find availability to book a session with a speech therapist in Europe. There are many cases of this situation, but probably the most known is the case of an Irish mother of a child with intellectual disability that was told that her kid could only do 3 hours of speech therapy by year due to a lack of professionals. [7] Another restriction to speech therapy is how expensive it is. In Spain for example, a session cost on average 30 euros by hour for a patient. If you need to go twice a week for the rest of your life, this can become a burden on your budget. But at the end, the main reasons why not all 16

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people with IDD follows speech therapy is their loss of motivation [8]. Speech therapy takes time to have noticeable effects. Most of the time, people with IDD don’t understand the goal of doing the exercises and going to speech therapy; it’s too abstract for them. Therefore, they lose their motivation. And without motivation, speech therapy is drastically less impactful.

From this realization, our team redefined the challenge to answer the following question:

How can we make speech therapy more accessible, more affordable and more motivating?

A session in speech therapy In average, people with IDD that have access to a speech therapy goes twice a week. A normal session in speech therapy includes warming-up, reviewing progress through exercises and a teaching part to learn new skills. The speech therapist acts as an evaluator, a motivator, a monitor and as a teacher. Through interviews with speech therapists, we realized that they were evaluating the success of their patient through the sound produced by them. And to demonstrate the correct way of doing the exercises they use their own face so the patient can imitate them and learn by seeing it done correctly.


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However, speech therapy doesn’t imply only time in the session, it has to involve time outside of the session. In fact, without practicing, speech therapy is less efficient because there is less transfer of knowledge from theory to reality [9]. The voice is a muscle and the more training it has the better it will get. Practicing also increase the level of vocabulary. But, as we all know, practicing with intensity and motivation is hard. So in order to improve speech therapy efficiency we have to improve the act of practicing speech therapy exercises at home. Existing speech exercise assistant solutions Once again we need to benchmark to identify what is already available on the market to solve the needs of speech exercises at home. We analyzed many solutions (see Appendix 5), but none were really solving the issue. First of all, they were not improving efficiency of the exercises, because they were not build-in evaluation system in the solutions. Therefore, the patient couldn’t identify if he was doing the exercise right or wrong. Also, the solutions were not really motivating, really few of them were interactive and none included interactions adapted for people with IDD. So the novelty of the technology was motivating at first the users, but it worn off quickly. No solutions were long term answers to the speech therapy at home exercising issue.

Solution pilars From this research and testing, we discover that there are three elements that are required in order to build a solution for efficient speech therapy exercises made for people with IDD. User friendly First, the solution would have to be user friendly. We wanted the user to interact in the easiest and more comfortable way. Since the target is someone with intellectual disability, it must be designed for them and the user experience should be really simple in order for them to go through the exercises without the need to touch anything. We discover that,when facing great difficulties or complex decisions, people with IDD tends to stop using a program. Customizable After our research we have noticed that each person is different even within the same diagnostic. Therefore the solution should be customizable for the need of each user. The need of having personalizable solutions is critical for people with intellectual disability. In fact, something that is beneficial can be bad, or even dangerous, for others. For people with IDD, the potential of configuring is not a matter of preference, but health and efficiency. Motivational Motivation to be involved in one’s daily activities depends largely on the senses. One basic learning from spending time with people with intellectual disabilities was that they can get easily motivated through their senses.Cognitive psychologists suggest that the main ingredient of the intellectual phenomenon is sensory stimulation that allows a human being to apprehend through its senses its environment and respond towards it. 18

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Multi-sensory experiences offer people with cognitive impairments and other challenging conditions the opportunity to enjoy and control a variety of sensory experiences. Time spent in a multi sensory environment has been shown to increase concentration, focus attention, improve alertness, awaken memories, and to improve mobilization, creativity, social relations and communications, and general awareness of the surrounding world. The varied optical, acoustic, olfactory and tactile stimuli help hyperactive individuals concentrate and focus better. Multi-sensorial experiences offer people with IDD to enjoy, learn and keep motivated through any kind of therapy session. In all the places we went, they used this multi-sensorial rooms to help people with IDD in many different ways.


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LASI 3. LASI Value proposition A companion to practise speech exercises more effectively and keep your motivation high outside of therapy sessions Our product, called LASI, is a customizable device, tailor-made for people with intellectual disabilities. LASI is used by an individual with mental disability undergoing speech therapy to practise personalized speech exercises created by his own therapist. Through speech recognition, LASI analyzes if the user performs the exercise correctly and the system provides physical feedback in the form of lights, vibrations, images or smooth surfaces. Otherwise a facial reconstruction of the user demonstrates the correct movement for guided references. LASI implements gamification and physical interactions to keep users motivated and tries to achieve faster and effective speech improvement. Value proposition model It was necessary to map the needs of the consumers to the solutions provided by LASI. This helped us refine the requirements and brought us closer to deliver value for customer satisfaction.

Mirror-Mirror: • • •

• •

Exercises for speech improvements Instantaneous feedback Customisable speeches created by speech therapists Monitoring reports– Parents, Care givers, Doctors Identification of specific pain points

Gain Creators: • Correction/Feedback • Communication Barriers • Interaction with others • Not depending on people for day to day activities

Pain Relievers: • Rewards • Revision of exercises • Gamification • Customisation with the help speech therapists • Interactive mechanisms • Simplicity in terms of format and representation

Gains: • Enunciation • Communication Barriers • Inclusion • Independence • Confidence booster • Removes stigma • Patience

Pains: • Motivation-Irregularity • Retention • Stress & Slow learning • Understanding instructions • Boredom

User tasks: Purchases Movements Interaction Stimulate muscles Pronunciation Vocabulary Expressing ideas Practise regularly Attention span- Conc


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User flow Easy connection We wanted Lasi to be very easy to use. To achieve that, the user will have to interact with Lasi in the simplest and user-friendly way. To start using Laci, the user has just to stand in front of it and Lasi will recognize the user and load all the user’s profile to the device. This will be achieved with facial recognition technology. Thanks to this Laci can be used by more than one person.

Facial recognition


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Evaluation of speech through exercises After the login, Lasi will automatically know what exercises the user has to do. The user only has to follow the steps to perform the exercise. Speech therapists evaluate their patients by listening to what they say. Lasi will do the same: it will know if the user has done the exercise correctly thanks to speech recognition software. Sensorial feedback to celebrating success Motivation is a key element to guarantee an efficient speech therapy practice and long-term adoption. With the right combination of software and hardware we can manage to provide very different types of feedback depending on the user. It allows us to make the whole process more than just a set of exercises, creating a unique environment. Feedback is very important to keep the motivation. When the user has performed the exercise correctly, different feedback will appear. Feedback is customizable, so each user has the feedback that they like. It could be in audiovisual, lights, air, bubbles, smell and more, which will open their senses.

Facial reconstruction to teach new skills When the exercise has not been performed correctly, speech therapists use their own face to show to the patient how to do it. Lasi won’t tell the user that the exercise was performed wrong; instead, the user will see himself doing it in the right way for being able to do it correctly while practicing it. This will be achieved thanks to facial reconstruction software.

Facial reconstruction 23

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The device The software is important because it’s how the exercises and technology are conveyed to the users. However, the software alone can’t recreate the multi-sensorial sensation. Without user interaction and instant feedback reaction, motivation in people with intellectual disability decreased radically. That is the reason why the device is also important. It’s also important because Lasi can be customizable for each user thanks to the modularity of it.





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The software

Software flow diagram

LASI is designed considering the needs and the physical limitations of the user. Since, we were dealing with individuals with intellectual disabilities we had to make the device as user friendly as possible. The correction or the feedback mechanism incorporated in LASI helps the user improve at a gradual speed, at the same time not discouraging the individual. This helps in creating a stress free and accommodating learning environment. Motivation plays an important role in speech therapy. Only with regular practice and progress can an individual achieve the desired results. LASI, with its customizable feedback, provides the appropriate encouragement with the pre designed interaction. The entire user journey with LASI would be mentally stimulating yet not draining for the user. The exercises would be gamified and induce the user in returning to the game to proceed to higher levels.


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Behind the curtains Who creates the exercises? Each user will have personalized exercises depending on their needs. The speech therapist will be able to choose from a standard exercise bank. Also therapist will form a community where they could do and share their own exercises. Speech therapist reports Also, the progress of a user needs to be diligently tracked and correctly reported. Lasi will work side-byside with speech therapist. Lasi will send a report of the user development so therapist will know what to reinforce and what is the progress of his patient. LASI does this with simple and easy to review reports that would provide detailed analyses of all the exercises performed by the user. This would then aid the speech therapists in tracking the progress and then customize the following exercises. Regular practice and appropriate follow up will help us bridge the communication barrier. As additional values to the speech therapy itself, for the user, LASI would help boost the confidence of, improving patience and at the same time improving self-esteem of the user. This correspondingly help them to speak more often in public and also help reduce the social stigma.

User report


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LASI 4. Prototypes

LASI 4. Prototypes Physical aspect



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Prototype assembly explosion 1394.50


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Bubble machine


Smell humidifier


LED stripes


foam cover



With our prototype we implemented the more important aspects so we could offer a full user experience.

Feedback We integrated to our Lasi prototype many different types of feedback. An Arduino board communicated with the program to control all the feedback hardware.The prototype had lights, air, sound, video, bubbles and smell. The feedback was given depending on the user chosen by the person trying it.

Modular We integrated to our Lasi prototype many different types of feedback. An Arduino board communicated with the program to control all the feedback hardware.The prototype had lights, air, sound, video, bubbles and smell. The feedback was given depending on the user chosen by the person trying it.

Multi-sensory The user could experience the feedback in a multisensorial way thanks to the environment created by the prototype. Lasi integrated feedback that a user can find in a multi-sensorial room.

Facial recognition We didn’t implement the facial recognition in our prototype. What we did was to let the user choose between three different profiles and then load it to the program pressing a button. Depending of the profile chosen, the user would experience different exercises and feedback.

Speech recognition In our prototype we were using Google Speech API [10] to process the speech recorded from the user. When the user was doing the exercise, the voice was been recorded. Then the file was sent to the API. This API converts speech into text. After receiving the result, we analyzed if the exercise has been performed correctly. The connection with the API was done with the java speech api JARVIS [11].

Speech recognition flow 30

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Facial reconstruction We integrated to our Lasi prototype many different types of feedback. An Arduino board communicated with the program to control all the feedback hardware.The prototype had lights, air, sound, video, bubbles and smell. The feedback was given depending on the user chosen by the person trying it.

Exercices We integrated to our Lasi prototype many different types of feedback. An Arduino board communicated with the program to control all the feedback hardware.The prototype had lights, air, sound, video, bubbles and smell. The feedback was given depending on the user chosen by the person trying it.

Exercise for the word DOG


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LASI 5. Business Model

LASI 3. Business Model Costumer Validation

« I’m really interested in using such a technology, but I will never work for free. « - Andreu Sauca, speech therapist

« My kid would have benefit so much to have this device throughout her education. I see great potential! » - Elizabeth Lelo, mom of a child with intellectual disability


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Business model After a series of customer validations, the entire business model was designed with the pillars of system in mind – Users (IDD), Speech therapists and LASI. Based on the most important feedback that stood out, the payment mechanism to the speech therapists had to be carefully customized.

The system would work in 3 major transaction segments: User and LASI The user would need to buy the device at 250€ and pay a monthly subscription fee of 40€ Speech Therapist and User Speech therapists would customize the exercise set for every specific user. They would have a bank of exercises to choose from. Based on the reports generated by LASI, the speech therapist would then pick and modify the necessary exercises that would help improve the progress of the user. LASI and Speech Therapist For every customization done by the speech therapist for their patients, LASI would pay the speech therapist 5€.


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Business model canvas The below mentioned canvas was designed to incorporate all the dependent elements of the entire ecosystem.

The Business Model Canvas Key Partners Speech therapists Technologies: Facial recognition Audio recognition Learning application (duo linguo) Screen makers (BJ adaptacions) Gamification Logistic

Designed for:


Key Activities

Value Propositions

Provide device : Provide exercises and feedback Provide the platform to connect speech therapists and IDD

screen + camera + kinect

Customer services: - Training - Returns of the defect Interface / design

Key Resources

VP IDD: Costumizable concrete exercises for speech improvement that, unlike exsiting applications, gives you instantaneous audiovisual, facial feedback and corrections. VP SPEECH THERAPIST: Complementary device that helps the therapist to track the evolution of their clients and grow a bigger customer base.

Designed by:


Customer Relationships

Customer Segments

IDD customer online service

Monica. moderate IDD

SPEECH THERAPY Feedback reports and analyses. Develop new excercises with therapists. Decide the customizable exercises.






MirrorAid UPC

1. Speech therapists

Facial recognition

2. Website

Existing speech therapy application UAB speech therapists Astrid Maria Luisa Paras Bina Engel

Cost Structure

Revenue Streams

Hardware (device) Software costumer service data storage (cloud) Reporting tools (data visualisation) Employees

Selling software- online monthly fee version & exercise packages Selling device- with software included (interactive screen) Upgrade software

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

: Strategyzer AG Our key partners, the speech therapists, had to be paid well enough so that using LASI may not compromise the service provided to the existing patients and also help improve the turnover for the speech therapists. Considering the average payment of the speech therapist in Spain was around 28 Euros/hour, we priced the exercise revision charges to 5 euros. After, initial practice, we expect the speech therapists to customize an exercise set in about 10 minutes. This implies that at the rate offered they would be able to compensate for the time and effort spent with a new patient. The makers of Business Model Generation and Strategyzer

Many organizations have already showed interest in trying out the prototype and these organizations would act as our resources with testing and validation purposes. We plan to maintain close relationships with them by having regular meetings and including the feedback received from them. Also, with the help of speech therapists, teachers, and research papers we would need to work towards the content management. This content would also be validated with the help of care takers and parents of the intellectually disabled. With the help of BJ adaptaciones, we would be working on the feedback mechanisms that would help stimulate the users and also provide value while doing so. Currently in the market, there is a scarcity of devices that provided secondary stimuli in the physical form. With LASI, we would try to address this gap in the market and provide an apt and useful solution to individuals with IDD.


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As mentioned earlier, the revenue would be generated both by the software as well as the hardware. However, the payment to the speech therapist would always be considered. The sale of hardware would happen through mainly 2 channels – Speech therapist and online portals. For every sale through speech therapist, we would pay them a 5% commission. We expect around 90% of the sales to happen through this channel. We have also considered the online channel for the individuals who would like to try out the device by themselves. This would include people who have undergone therapy in the past and want to brush up or individuals who are struggling to practice regularly or any individual who wants to fine tune his/her speaking abilities.

Financials Below mentioned assumptions were used to calculate the finances:


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Post the validations of the financial plans the following changes were incorporated into the plan:

Considering the conversion ratios of the speech therapists, we went ahead with a low profile of 10% and increased it every following year by 10%. However, we decided to flatten it at a realistic number of 30% from the 3rd year.

Since, our prototype is technology and sales driven, we dedicated a significant part of the resources to sales employees/representatives and engineers. Their pay scales were considered at the standard market rate.


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In terms of expenses, we expect to incur losses for the first two years and break even by the end of 4th year. At the same time investments would have to be made for research and development. We would also be allocating resources for fixed costs of rent and utilities. To summarize the key figures: The revenues are expected to grow from 121000 â‚Ź in the first year to 2174808 â‚Ź by the end of 5th year By 2021, we expect to have 580 speech therapists in our network Similarly, we expect to help more than 4800 individuals with their speech therapy in the next 5 years The gross profit margin is expected to vary between 0.85 to 0.89

We would need an investment of 1 million to cover up the costs and also help with R&D. We plan to internally raise 0.5 M from our internal networks.

Benefits for the user Accompany speech therapy Lasi gives its users a companion to practice more efficiently and with more motivation speech therapy exercise outside of speech therapy time. Money savings Due to higher efficiency of home speech practice and the follow-up by speech therapist, users can diminish up to 50% their number of speech therapy session required in a month. Even with the cost of the device and the monthly fee, families and users would benefits from an approximate saving of 400 euros a year. More autonomous speech therapy exercises Currently, home speech therapy practices are done with the supervision of the caregiver. With Lasi user friendly interface, the person with intellectual limitation can practice by itself. This will give a sense of responsibility and independence to the users in addition to liberate time for the caregiver. Better communication skills Throughout extensive practice and self-confidence improvement, people with intellectual disability will improve their communication skills. These improvements will last due to the long term impact and use of LASI. In general, with better communication skills come a better self esteem. 38

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LASI 6. The team

LASI 6. The team


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The awesome team

Mariana Barrientos Graphic design / IED BCN

Anand Ramachandran MBA / ESADE

Chloé Gérin-Lajoie MBA / ESADE

Lluc Cardoner Telecomm. Engineer / UPC

Claudia Solé Product design / IED BCN

Nacho Fité Telecomm. Engineer / UPC


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LASI 7. Appendix


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LASI 7. Appendix Appendix 1 - List of different diagnostics


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LASI - Hawking team

Appendix 2 - Questions for first interviews

General How are you connected to people with IDD? Are you specialized in one type of IDD? Are you specialized in one age? If you could have anything you dream of to make the situation better, what would it be? Concerning IDD What are the common things between IDD people? Which are they symptoms / treatments / spectrum? What are their needs? Big No-no’s? What can’t we do? How much info can they retain? What is their life span / stages of life? Which are or can be their physical disabilities Concerning people with IDD What do they like? What can interest them? What does success mean for an IDD person? Achievements? How can we relate / think to an IDD Person? How can we know their perception of the world? How do they manage to solve problems? Stakeholders: Who are the stakeholders? What do others think about them? What are the parents / families needs and worries? What do the experts think that can help people with IDD? How can we help the experts? Ecosystem: What do they do without a support system? (independents) Which organizations are there? What are the methods to integrate them? What is already done? pros / cons?


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Appendix 3 – List of pain point in categories


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Appendix 4 – Benchmark


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Appendix 5 – Speech exercises solutions benchmark


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LASI 8. References


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LASI 8. References [1] [2] [3] [4] Instituto Nacional de Estadística de España. Encuesta de Discapacidad, Autonomía Personal y Situaciones de Dependencia 2008 [5] [6] [7] [8] [9] [10] [11]


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Thank you

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