POR TFO LIO
Claudia Farnsworth
PROFESSIONAL QUALIFICATIONS/EXPERIENCE/SKILLS
MARKETING
Strategic Marketing Plans
Brand Style Guidelines
Promotions
Event Managment
Marketing Collateral:
Print Production
Commercial Production
General Collateral (Pens, T-shirts, etc.)
Social Media Marketing Plans
Public Speaking Experience
Project Management
PROFESSIONAL
Proposal Management
Brand Management
MANAGEMENT
Digital Briefcase
Stakeholder Communication Plan
Awards
Crisis Media Communications
PR and Media Management
Industry Rankings and Surveys
Staff Management
Employee Onboarding
External Agencies
Marketing/Event Calendar
Project Management
Win/Loss Reports
QUALIFICATIONS/EXPERIENCE/SKILLS
Annual Marketing Reports
Marketing Budgets
SOFT SKILLS
Leadership
Critical Thinking Collaboration
LANGUAGES
English - Proficient
Spanish – Proficient
Portuguese - Conversational
ACHIEVEMENTS
First “official” Marketing Director for MundoHispanico; Atlanta’s largest Hispanic Newspaper. ROMI of 20-40% increase annually Managing 2 marketing coordinators and 4 graphic designers. Marketing budget of 1M – 1.5M budget.
HUNT/part of the Cosential implementation team Lead the successful integrated all employee resumes and image library into Cosential Created first “El Paso Relocation Guide”. Lead & managed all employee corporate events.
Fitzgerald Collaborative’s first Marketing Director. Wrote and implemented firms first Marketing Strategic Plan. Team Leader for $6B win for HJAIA IDIQ RFP
SWOT ANALYSIS
Making the Most of Your Talents and Opportunities
STRENGTHS
Making plans to achieve goals
TeamPlayer
Following through on commitments
Challenging the process WEAKNESSES
Overly detail-oriented
Experiment & take calculated risks
communication
Microsoft Office: Work, Excel, Power Point, Outlook
Adobe Creative Suite:
Photoshop,Illustrator. InDesign
Email Marketing: Constant Contact, Mailchimp
CRM: Unanet/Cosential, Maximizer, Salesforce
Social Media: FB, IG, LinkedIn, Twitter
Analytics: Google Analytics, Tableu, Watermark
AI: Promp Engineering (ChatGPT, Claude)
DAM: OpenAsset
AFFILIATIONS & COMMUNITY SERVICE
AEC: AIA, IIDA, ULI, SMPS
Latin American Association
Georgia Association of Latino Elected Officials
- Certified Leadership Facilitator
Georgia Hispanic Chamber of Commerce
Latin American Chamber of Commerce
Georgia Hispanic Construction Association
CERTIFICATES
Certificate for Tableaue Public for Project Management
Certificate for Prompt Engineering for ChatGPT, Vanderbilt University
Certificate for Modern Project Management Foundations, Initiations and Planning - IN PROGRESS
MARKETING: Print, Digital, Social Media,Website
Sample Work | Hillsman
SAMPLE PROJECT S | HI LL SMAN
RFP/RFQ PROPOSALS, WEBSITE-BLOG, POWER POINT PRESENTATION
RFP Sample , Blog, PPT Sample
Sample Work | HUNT
MARKETING COLLETAL RFP/RFQ PROPOSALS
THANK YOU.